Monetization & Transparency
Our concierge guidance is completely free — and entirely unbiased to seniors and their families. We do not accept payments from communities to influence our recommendations. Instead, every senior living community is evaluated through our independent Rank Methodology, which scores each home based on verified inspection reports, resident reviews, and quality-of-care indicators. This transparent, data-driven approach ensures we connect you only with top-rated assisted living, independent living, and memory care communities that genuinely meet your needs.
Simple Mission
Assisted Living Magazine was started in 2023 by Jeremy Clerc and David Petersen to help families make informed, confident decisions about senior living — without pressure, bias, or hidden costs.
Our team’s goal is to simplify what can be one of life’s most emotional and complex choices: finding a safe, reputable, and affordable home for yourself or someone you love.
Our revenue model is simple and transparent
Referral Partnerships
Some communities partner with us through referral programs. When a family we assist tours or moves into one of these communities, we may receive a referral fee — similar to travel or apartment-rental platforms. This never increases your cost and does not affect which communities we recommend.
Research & Data Collaborations
We occasionally license anonymized market data to research firms or collaborate with universities and journalists studying the senior living industry. These partnerships help improve national understanding of care quality and affordability.
No Sponsored Listings or Ads
We do not accept paid listings, banner ads, or “featured placement” fees. All rankings and recommendations are earned, not bought.
How We Maintain
Independence
Editorial Independence
Our writers, designers, and analysts operate under strict “no‑influence” rules.
Data Verification
Every ranking uses verified inspection records, state data, and resident reviews.
Clear Labeling
Any sponsored or partner content is clearly identified.
Public Methodology
Our full ranking framework is open for review.
Corrections Policy
If you notice an error, please email [email protected].
What this means for families
Our service stays free for families.
Communities compete on quality, not payments.
Every recommendation is backed by verified data — never by advertising dollars.
Questions about our funding?
We believe transparency builds trust. If you have questions about how we operate or how we evaluate senior living communities, contact our editorial team at [email protected]
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