Our Team

David Petersen is Co-Founder and Chairman of Assisted Living Magazine, where he applies
nearly two decades of experience building consumer marketplaces to help families navigate
senior care. A serial entrepreneur, he previously co-founded Flexport, BuildZoom,
LocalMovers, and ImportGenius. He holds bachelor’s and master’s degrees in Computer
Science from the University of Maryland and the University of Illinois Urbana-Champaign.

Jeremy Clerc is Co-Founder and CEO of Assisted Living Magazine, where he applies a
background in growth strategy and technology to the work of making senior care more
accessible to families. He holds a bachelor’s degree in Computing and Information Science
with a Business minor from Cornell University, and previously held growth and strategy roles
at Verkada and BAE Systems.

Zach Schoening is a Growth leader at Assisted Living Magazine, where he applies a
background in B2B marketing to expand the company’s reach to families seeking senior
care. He earned the Cares Dementia Specialist (C.D.S.) credential from HealthCare
Interactive and previously held marketing and sales roles at Verkada and Okta. He holds a
bachelor’s degree in Marketing and Entrepreneurship, cum laude, from the Santa Clara
University Leavey School of Business.

Jessica Wyrick-Solari brings a wealth of expertise in cultivating connections and operations, blended with a dedication to making the senior living industry more accessible. As Account Executive, Jessica also plays a crucial role in fostering meaningful relationships with top-notch communities, organizations, and senior care providers with her diverse experiences. Jessica holds a Bachelor’s Degree in Business and Managerial Economics with a Minor in Theater, Film, & Television from the University of California, Los Angeles (UCLA), and has a dynamic background in management and logistics through her previous roles in various media, including HBO, CBS, and BBC.

Erik Andreassen is an Account Executive at Assisted Living Magazine, where he draws on a
background in real estate and capital markets to help families find senior communities that
match their needs and budgets. He holds a bachelor’s degree in Industrial and Labor
Relations from Cornell University, and previously held roles at Just Salad, Matthews Real
Estate Investment Services, and Bond Vet.

Lennon Gelbsman is an Account Executive at Assisted Living Magazine, where she applies
a background in B2B sales to help families connect with the right senior care community.
She previously held sales roles at ContractPodAi. A two-time University of Michigan
graduate, she holds a bachelor’s degree in Biology, Health, and Society and a master’s in
Management from the Stephen M. Ross School of Business.

Cole LoGrande is an Account Executive at Assisted Living Magazine, where he applies a
background in finance and hospitality to help families compare cost and quality across senior
care communities. He holds a bachelor’s degree in Business Economics, magna cum laude,
from UCLA, and previously held a finance role at Four Seasons Hotels and Resorts.

Dr. Jordan Weiss is a scientific researcher at Assisted Living Magazine, where he leads in-depth research initiatives on aging, healthspan, and evidence-based care practices that impact older adults and caregiving communities. In addition to his work with Assisted Living Magazine, Jordan serves as an Assistant Professor in the Department of Medicine at NYU Grossman School of Medicine and is affiliated with the Optimal Aging Institute and Division of Precision Medicine.

Laura Murphy is the Director of Marketing at Assisted Living Magazine, where she applies a
background in marketing and communications to shape how the company connects with
families navigating senior care. She previously spent nearly six years at Blackstone,
progressing from Marketing Associate to Senior Marketing Manager. She holds a master’s
degree in Aging and Health from Georgetown University and a bachelor’s degree in Mass
Communication and Media Studies from NYU.

Facundo Castello is the Engineering Lead at Assisted Living Magazine, where he applies
more than a decade of full-stack development experience to building and scaling the
platforms families use to find senior care. He previously served as CTO at Guru Labs and
held full-stack engineering roles at Making Sense LLC and Folder IT. He holds a degree in
Computer Science from Universidad Nacional del Litoral.

Pablo Daniel Álvarez Graña is a Full-Stack Developer at Assisted Living Magazine, where
he builds and maintains the site features that help families research and compare senior
care options. He holds a Full-Stack Development certificate from Coderhouse and brings
hands-on experience in full-stack web development, low-code platforms, and IT consulting.

Juan Pablo Schettini is a Full-stack Developer at Assisted Living Magazine, where he helps improve the website interface to enrich users’ experience. He was a student at the University of Buenos Aires and took a degree specializing in Computer Software at the Instituto de Formación Técnica Superior N° 11. Pablo also holds licenses and certifications from Udemy for HTML and CSS learning. With his comprehensive skills and expertise, Pablo significantly helps the company grow and provide better services in finding senior living communities.

Maximiliano Castello is a Data Engineer at Assisted Living Magazine, where he applies a
background in data science and artificial intelligence to build and maintain the data
infrastructure that supports the company’s platforms and services. He brings prior
experience in systems and database administration and holds specialized credentials in
Data Science and Artificial Intelligence from ISPC Instituto Superior Público de Córdoba and
Coderhouse.

Claire Hamilton is a Senior Partnerships Manager at Assisted Living Magazine, where she
applies a background in gerontology to help families navigate senior care options with
confidence. She previously held a senior partnerships role at Omada, a digital health
company, and earlier worked in content roles at Okta. She holds a Master of Science in
Gerontology from USC and a bachelor’s degree in International Marketing from USD.