Total health inspections
5
Arkansas average 4.2
Last Health inspection on Aug 2025
Mix of rehab and long-term care
This home supports both short-term rehab and long-term care, with residents staying for a wide range of durations.
Heritage Living Center
Nursing Home
Heritage Living Center
Nursing Home
Heritage Living Center offers skilled nursing care in Conway, Arkansas. It provides short-term rehab, long-term care, and respite care services, all delivered by a dedicated team. The facility focuses on enhancing the quality of life for residents through personalized care and engaging activities.
Quality ratings
Official CMS rating based on health inspections, staffing and quality measures.
Official CMS rating based on deficiencies found during state health inspections.
Official CMS rating based on nurse staffing hours per resident per day.
Official CMS rating based on clinical outcomes for residents.
Nursing care per resident
Average daily nursing hours per resident (adjusted for acuity). Higher values indicate more nursing time per resident.
Capacity and availability
Medium-capacity home
Offers a balance of services and community atmosphere.
Total beds
140
This home usually has limited availability
Occupancy is moderate, suggesting balanced demand.
Occupancy rate
93.7%
Residents per day (avg)
132
Occupancy rate
93.7%
Residents per day (avg)
132
Who this home usually serves
Show admissions and discharges
TYPE OF STAY
Might be optimal for
Flexible care needs
Breakdown by payment type
Medicare
46% of new residents, usually for short-term rehab.
Typical stay
1 - 2 months
Private pay
48% of new residents, often for short stays.
Typical stay
1 - 2 months
Medicaid
6% of new residents, often for long-term daily care.
Typical stay
4 years
Finances and operations
Proprietary home
Corporation
Home revenue
$20.4M
Profit
$2.7M
Proprietary home
Corporation
Home revenue
$20,445,103.00
Profit
$2,701,506.00
Payroll costs
The portion of the home's budget spent on staff, including nurses, caregivers, and other employees who support care and operations.
$5.5M
The portion of the home's budget spent on staff, including nurses, caregivers, and other employees who support care and operations.
Other operating costs
All remaining costs needed to run the home, such as food, utilities, building maintenance, supplies and administrative expenses.
$12.3M
All remaining costs needed to run the home, such as food, utilities, building maintenance, supplies and administrative expenses.
Total costs
$17.7M
140-bed community
A larger shared setting that may offer more common spaces and organized community services.
About this community
Facility Type
Skilled Nursing Facility with dual certified beds (Medicaid /Medicare)
Additional licensing details
CMS Certification Number:
045308
Certification type:
XIX/XVIII
County:
Faulkner
Ownership & operating entity
Heritage Living Center is administrated by Tina Bogard.
Owner name:
HLNC, Inc.
Profit status:
Corporation
Care Services
Nursing Services
Rehabilitation Services
Respite Care
Memory Care
Skilled Nursing
24-Hour Staffing
Contact Information
Fax:
501-327-2812
Amenities & Lifestyle
Programs & Activities
Activities
Daily opportunities for entertainment and socialization with a diverse and engaging calendar of activities.
Specific Programs
Short-Term Rehab, Long-Term Rehab, Respite Care, Memory Care, Additional Services
Dining & Nutrition
Food Description
Savor a variety of delicious dishes crafted by our certified dietary manager and cooks, accommodating food allergies and preferences.
Compare Nursing Homes around Conway
The information below is reported by the Arkansas Department of Human Services, Office of Long Term Care.
Superior Health and Rehab, LLC
-49%
-15%
+20%
SNF
Nursing Home 24/7 care needed
AL
Assisted Living For seniors needing help with daily tasks but not full-time nursing.
AR 72034
118
No
-
-
KIRKEMIER, VICKEY LYNN
85.4%
$18,433,371.00
$4,609,914.00
25%
106.00
3.9903
-
10
-
-49%-15%+20%
Heritage Living Center
+5%
-24%
+31%
SNF
Nursing Home 24/7 care needed
AL
Assisted Living For seniors needing help with daily tasks but not full-time nursing.
AR 72034
140
No
-
-
DICKSON, JOHN
93.7%
$20,426,312.00
$5,471,297.00
26.8%
132.20
3.5354
-
22
-
+5%-24%+31%
Salem Place Nursing and Rehabilitation Center, Inc.
-42%
+31%
+9%
SNF
Nursing Home 24/7 care needed
AL
Assisted Living For seniors needing help with daily tasks but not full-time nursing.
AR 72034
103
No
-
-
HOLLINGSWORTH, SHERI
77.6%
$12,578,513.00
$4,136,331.00
32.9%
84.80
6.1109
-
33
-
-42%+31%+9%
Conway Healthcare and Rehabilitation Center
+25%
-12%
-8%
SNF
Nursing Home 24/7 care needed
AL
Assisted Living For seniors needing help with daily tasks but not full-time nursing.
AR 72034
105
No
-
-
POORE, MELISSA
65.8%
$7,862,953.00
$3,003,570.00
38.2%
69.40
4.1268
1
23
1
+25%-12%-8%
Brookdale Conway
AL
Assisted Living For seniors needing help with daily tasks but not full-time nursing.
Conway
100
Yes
A+
26
Emeritus Properties-Arkansas LLC
-
-
-
-
-
-
-
-
-
-
-
Superior Health and Rehab, LLC
Type of care:
SNF
AL
Community:
AR 72034
Bed Count:
118
Pets Allowed:
No
Operator:
KIRKEMIER, VICKEY LYNN
CCN:
45467
Occupancy:
85.4%
Home Revenue:
$18,433,371.00
Payroll Costs:
$4,609,914.00
Payroll %:
25%
Avg Residents/Day:
106.00
Overall Rating:
Adj Nurse Hours:
3.9903
Health Insp Rating:
Staffing Rating:
QM Rating:
Citations:
10
RN share vs State Avg:
-49%
-49%
Staffing vs State Avg:
-15%
-15%
Occupancy vs State Avg:
+20%
+20%
Heritage Living Center
Type of care:
SNF
AL
Community:
AR 72034
Bed Count:
140
Pets Allowed:
No
Operator:
DICKSON, JOHN
CCN:
45308
Occupancy:
93.7%
Home Revenue:
$20,426,312.00
Payroll Costs:
$5,471,297.00
Payroll %:
26.8%
Avg Residents/Day:
132.20
Overall Rating:
Adj Nurse Hours:
3.5354
Health Insp Rating:
Staffing Rating:
QM Rating:
Citations:
22
RN share vs State Avg:
+5%
+5%
Staffing vs State Avg:
-24%
-24%
Occupancy vs State Avg:
+31%
+31%
Salem Place Nursing and Rehabilitation Center, Inc.
Type of care:
SNF
AL
Community:
AR 72034
Bed Count:
103
Pets Allowed:
No
Operator:
HOLLINGSWORTH, SHERI
CCN:
45183
Occupancy:
77.6%
Home Revenue:
$12,578,513.00
Payroll Costs:
$4,136,331.00
Payroll %:
32.9%
Avg Residents/Day:
84.80
Overall Rating:
Adj Nurse Hours:
6.1109
Health Insp Rating:
Staffing Rating:
QM Rating:
Citations:
33
RN share vs State Avg:
-42%
-42%
Staffing vs State Avg:
+31%
+31%
Occupancy vs State Avg:
+9%
+9%
Conway Healthcare and Rehabilitation Center
Type of care:
SNF
AL
Community:
AR 72034
Bed Count:
105
Pets Allowed:
No
Operator:
POORE, MELISSA
CCN:
45245
Occupancy:
65.8%
Home Revenue:
$7,862,953.00
Payroll Costs:
$3,003,570.00
Payroll %:
38.2%
Avg Residents/Day:
69.40
Overall Rating:
Adj Nurse Hours:
4.1268
Health Insp Rating:
Staffing Rating:
QM Rating:
Number of Fines:
1
Citations:
23
Severe Citations:
1
RN share vs State Avg:
+25%
+25%
Staffing vs State Avg:
-12%
-12%
Occupancy vs State Avg:
-8%
-8%Places of interest near Heritage Living Center
3.6 miles from city center
Conway, AR 72034
Calculate Travel Distance to Heritage Living Center
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Staffing Data
Source: CMS Payroll-Based Journal (Q2 2025)
156
Total Staff
128
Employees
28
Contractors
46,594
Total Hours (Quarter)
64
Avg Staff/Day
8
Avg Shift (hrs)
Nursing Staff Breakdown
| Role ⓘ | Count ⓘ | Avg Shift (hrs) ⓘ | Uses Contractors? ⓘ |
|---|---|---|---|
| Registered Nurse | 9 | 9.6 | No |
| Licensed Practical Nurse | 18 | 10.1 | No |
| Certified Nursing Assistant | 71 | 8 | No |
Staff by Category
Administration ⓘ
2 staff
7.7hs shift avg
Nursing Staff ⓘ
112 staff
8.3hs shift avg
Physicians & Practitioners ⓘ
7 staff
8.3hs shift avg
Therapy Services ⓘ
22 staff
5.6hs shift avg
Activities & Recreation ⓘ
0 staff
0hs shift avg
Social Services ⓘ
8 staff
5.8hs shift avg
Dietary Services ⓘ
1 staff
7.7hs shift avg
Other Services ⓘ
4 staff
7.5hs shift avg
Contractor Analysis
7.1%
of total hours from contractors
3,295 contractor hours this quarter
Qualified Social Worker: 8
Physical Therapy Aide: 6
Speech Language Pathologist: 4
Physical Therapy Assistant: 4
Respiratory Therapy Technician: 6
| Role ⓘ | Employees ⓘ | Contractors ⓘ | Total Staff ⓘ | Total Hours ⓘ | Days Worked ⓘ | % of Days ⓘ | Avg Shift (hrs) ⓘ |
|---|---|---|---|---|---|---|---|
| Certified Nursing Assistant | 71 | 0 | 71 | 25,252 | 91 | 100% | 8 |
| Licensed Practical Nurse | 18 | 0 | 18 | 5,816 | 91 | 100% | 10.1 |
| Registered Nurse | 9 | 0 | 9 | 3,153 | 91 | 100% | 9.6 |
| RN Director of Nursing | 6 | 0 | 6 | 2,887 | 77 | 85% | 8.2 |
| Clinical Nurse Specialist | 6 | 0 | 6 | 2,020 | 90 | 99% | 8.3 |
| Dental Services Staff | 4 | 0 | 4 | 1,291 | 65 | 71% | 7.5 |
| Medication Aide/Technician | 2 | 0 | 2 | 952 | 85 | 93% | 8.4 |
| Physical Therapy Aide | 0 | 6 | 6 | 790 | 68 | 75% | 6.3 |
| Qualified Social Worker | 0 | 8 | 8 | 697 | 72 | 79% | 5.8 |
| Speech Language Pathologist | 0 | 4 | 4 | 668 | 74 | 81% | 4.7 |
| Respiratory Therapy Technician | 0 | 6 | 6 | 586 | 67 | 74% | 5.3 |
| Physical Therapy Assistant | 0 | 4 | 4 | 554 | 66 | 73% | 6.9 |
| Administrator | 1 | 0 | 1 | 520 | 65 | 71% | 8 |
| Other Dietary Services Staff | 1 | 0 | 1 | 484 | 63 | 69% | 7.7 |
| Nurse Practitioner | 1 | 0 | 1 | 480 | 60 | 66% | 8 |
| Nurse Aide in Training | 6 | 0 | 6 | 355 | 43 | 47% | 5.7 |
| Occupational Therapy Aide | 1 | 0 | 1 | 58 | 20 | 22% | 2.9 |
| Occupational Therapy Assistant | 1 | 0 | 1 | 25 | 3 | 3% | 8.2 |
| Medical Director | 1 | 0 | 1 | 6 | 3 | 3% | 2 |
Health Inspection History
Inspections
Total health citations
22
Citations per inspection
4.4
Health citations are formal notices following inspections when they fail to comply with safety and care standards.
19 of 22 citations resulted from standard inspections; and 3 of 22 resulted from complaint investigations.
Breakdown of citation severity (last 3 years)
Critical Health citations
0
0
100% better than Arkansas averageArkansas average: 0.4
Serious Health citations
0
0
100% better than Arkansas averageArkansas average: 0.2
0 critical citations
0 serious citations
22 moderate citations
0 minor citations
Citations history (last 3 years)
Quality of Care moderate citation
Aug 14, 2025
Corrected
Environmental moderate citation
Jun 05, 2024
Corrected
Nutrition moderate citation
Jun 05, 2024
Corrected
Pharmacy moderate citation
Jun 05, 2024
Corrected
Data sourced from CMS Health Deficiencies reports. Citation severity codes range from A (least serious) to L (most serious). Immediate Jeopardy (J-L) citations indicate situations where the facility's noncompliance has placed residents at risk of death or serious harm.
Facility Characteristics
Source: CMS Long-Term Care Facility Characteristics (Data as of Jan 2026)
Ownership: For-Profit Corporation
Part of: RHC Operations, Inc.
Resident Census by Payment Source
128
Total Residents
Medicare
18
(14.1%)
ⓘ
Medicaid
87
(68%)
ⓘ
Private Pay/Other
23
(18%)
ⓘ
Programs & Services
Residents' Group
ⓘ
Family Engagement
Active councils help families stay involved in care decisions and facility operations.
Active
Resident Council
ⓘ
Quality of care over time
These measures show how residents usually do over time at this home, based on health outcomes and preventive care.
High-risk clinical events score
A composite score based on pressure ulcers, falls with injury, weight loss, walking ability decline, and activities of daily living decline.
3.1
A composite score based on pressure ulcers, falls with injury, weight loss, walking ability decline, and activities of daily living decline.
3.1
60% better than Arkansas averageArkansas average: 7.7
Functional decline score
A composite score based on activities of daily living decline, walking ability decline, and incontinence.
3.9
A composite score based on activities of daily living decline, walking ability decline, and incontinence.
3.9
71% better than Arkansas averageArkansas average: 13.3
Long-stay resident measures
Need for Help with Daily Activities Increased
Percent of long-stay residents whose need for help with daily activities has increased
4.7%
Percent of long-stay residents whose need for help with daily activities has increased
4.7%
60% better than Arkansas averageArkansas average: 11.5%
Walking Ability Worsened
Percent of long-stay residents whose ability to move independently worsened
3.7%
Percent of long-stay residents whose ability to move independently worsened
3.7%
72% better than Arkansas averageArkansas average: 13.4%
Low Risk Residents with Bowel/Bladder Incontinence
Percent of low risk long-stay residents who lose control of their bowels or bladder
3.3%
Percent of low risk long-stay residents who lose control of their bowels or bladder
3.3%
78% better than Arkansas averageArkansas average: 15.1%
Falls with Major Injury
Percent of long-stay residents experiencing one or more falls with major injury
4.3%
Percent of long-stay residents experiencing one or more falls with major injury
4.3%
10% worse than Arkansas averageArkansas average: 3.9%
High Risk Residents with Pressure Ulcers
Percent of long-stay high risk residents with pressure ulcers
2.1%
Percent of long-stay high risk residents with pressure ulcers
2.1%
56% better than Arkansas averageArkansas average: 4.7%
Urinary Tract Infection
Percent of long-stay residents with a urinary tract infection
0.0%
Percent of long-stay residents with a urinary tract infection
0.0%
100% better than Arkansas averageArkansas average: 1.3%
Lost Too Much Weight
Percent of long-stay residents who lose too much weight
0.6%
Percent of long-stay residents who lose too much weight
0.6%
88% better than Arkansas averageArkansas average: 5.0%
Depressive Symptoms
Percent of long-stay residents who have depressive symptoms
0.0%
Percent of long-stay residents who have depressive symptoms
0.0%
100% better than Arkansas averageArkansas average: 1.5%
Antipsychotic Use
Percent of long-stay residents who received an antipsychotic medication
2.9%
Percent of long-stay residents who received an antipsychotic medication
2.9%
72% better than Arkansas averageArkansas average: 10.5%
Pneumococcal Vaccine
Percent of long-stay residents assessed and appropriately given the pneumococcal vaccine
100.0%
Percent of long-stay residents assessed and appropriately given the pneumococcal vaccine
100.0%
6% better than Arkansas averageArkansas average: 94.4%
Influenza Vaccine
Percent of long-stay residents assessed and appropriately given the seasonal influenza vaccine
100.0%
Percent of long-stay residents assessed and appropriately given the seasonal influenza vaccine
100.0%
In line with Arkansas averageArkansas average: 96.2%
Short-stay resident measures
Pneumococcal Vaccine
Percent of short-stay residents assessed and appropriately given the pneumococcal vaccine
99.7%
Percent of short-stay residents assessed and appropriately given the pneumococcal vaccine
99.7%
23% better than Arkansas averageArkansas average: 80.9%
Antipsychotic medication increase
Percent of short-stay residents who newly received an antipsychotic medication
0.2%
Percent of short-stay residents who newly received an antipsychotic medication
0.2%
85% better than Arkansas averageArkansas average: 1.5%
Influenza Vaccine
Percent of short-stay residents assessed and appropriately given the seasonal influenza vaccine
98.2%
Percent of short-stay residents assessed and appropriately given the seasonal influenza vaccine
98.2%
26% better than Arkansas averageArkansas average: 77.7%
Quality measures are calculated from Minimum Data Set (MDS) assessments. For most measures, lower percentages indicate better care quality.
Financial Trends
Historical financial and operational data for Heritage Living Center based on CMS SNF Cost Reports.
Occupancy Rate
93.7%
↑ 3.3pp vs 2022
Net Income
$2,701,506
↑ ~$774K vs 2022
Total Payroll
$7,159,417
↑ ~$215K vs 2022
Profit Margin
13.2%
↑ 3.8pp vs 2022
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