Mix of rehab and long-term care
This home supports both short-term rehab and long-term care, with residents staying for a wide range of durations.
Heritage Living Center
Heritage Living Center is a Nursing Home in Arkansas
Heritage Living Center is a Nursing Home in Arkansas
Heritage Living Center
Heritage Living Center is a Nursing Home in Arkansas
Heritage Living Center is a Nursing Home in Arkansas
Heritage Living Center offers skilled nursing care in Conway, Arkansas. It provides short-term rehab, long-term care, and respite care services, all delivered by a dedicated team. The facility focuses on enhancing the quality of life for residents through personalized care and engaging activities.
Quality ratings
Official CMS rating based on health inspections, staffing and quality measures.
Official CMS rating based on deficiencies found during state health inspections.
Official CMS rating based on nurse staffing hours per resident per day.
Official CMS rating based on clinical outcomes for residents.
Capacity and availability
Medium-capacity home
Offers a balance of services and community atmosphere.
Total beds
140
This home usually has limited availability
Occupancy is moderate, suggesting balanced demand.
Occupancy rate
93.7%
Residents per day (avg)
132
Occupancy rate
93.7%
Residents per day (avg)
132
Who this home usually serves
Show admissions and discharges
TYPE OF STAY
Might be optimal for
Flexible care needs
Breakdown by payment type
Medicare
46% of new residents, usually for short-term rehab.
Typical stay
1 - 2 months
Private pay
48% of new residents, often for short stays.
Typical stay
1 - 2 months
Medicaid
6% of new residents, often for long-term daily care.
Typical stay
4 years
Finances and operations
Proprietary home
Corporation
Home revenue
$20.4M
Profit
$2.7M
Proprietary home
Corporation
Home revenue
$20,445,103.00
Profit
$2,701,506.00
Payroll costs
The portion of the home's budget spent on staff, including nurses, caregivers, and other employees who support care and operations.
$5.5M
The portion of the home's budget spent on staff, including nurses, caregivers, and other employees who support care and operations.
Other operating costs
All remaining costs needed to run the home, such as food, utilities, building maintenance, supplies and administrative expenses.
$12.3M
All remaining costs needed to run the home, such as food, utilities, building maintenance, supplies and administrative expenses.
Total costs
$17.7M
140-bed community
A larger shared setting that may offer more common spaces and organized community services.
About this community
Facility Type
Skilled Nursing Facility with dual certified beds (Medicaid /Medicare)
Additional licensing details
CMS Certification Number:
045308
Certification type:
XIX/XVIII
County:
Faulkner
Ownership & operating entity
Heritage Living Center is administrated by Tina Bogard.
Owner name:
HLNC, Inc.
Profit status:
Corporation
Care Services
Nursing Services
Rehabilitation Services
Respite Care
Memory Care
Skilled Nursing
24-Hour Staffing
Contact Information
Fax:
501-327-2812
Amenities & Lifestyle
Programs & Activities
Activities
Daily opportunities for entertainment and socialization with a diverse and engaging calendar of activities.
Specific Programs
Short-Term Rehab, Long-Term Rehab, Respite Care, Memory Care, Additional Services
Dining & Nutrition
Food Description
Savor a variety of delicious dishes crafted by our certified dietary manager and cooks, accommodating food allergies and preferences.
Comparison Chart
The information below is reported by the Arkansas Department of Human Services, Office of Long Term Care.Compare Nursing Homes around Conway
Superior Health and Rehab, LLC
SNF
Nursing Home 24/7 care needed
AL
Assisted Living For seniors needing help with daily tasks but not full-time nursing.
AR 72034
118
No
-
-
KIRKEMIER, VICKEY LYNN
85.4%
$18,433,371.00
$4,609,914.00
25%
106.00
5/5
3.9903
5/5
2/5
4/5
-
Heritage Living Center
SNF
Nursing Home 24/7 care needed
AL
Assisted Living For seniors needing help with daily tasks but not full-time nursing.
AR 72034
140
No
-
-
DICKSON, JOHN
93.7%
$20,426,312.00
$5,471,297.00
26.8%
132.20
4/5
3.5354
3/5
3/5
5/5
-
Conway Healthcare and Rehabilitation Center
SNF
Nursing Home 24/7 care needed
AL
Assisted Living For seniors needing help with daily tasks but not full-time nursing.
AR 72034
105
No
-
-
POORE, MELISSA
65.8%
$7,862,953.00
$3,003,570.00
38.2%
69.40
1/5
4.1268
1/5
2/5
4/5
1
Brookdale Conway
AL
Assisted Living For seniors needing help with daily tasks but not full-time nursing.
Conway
100
Yes
A+
26
Emeritus Properties-Arkansas LLC
-
-
-
-
-
-
-
-
-
-
-
Places of interest near Heritage Living Center
3.6 miles from city center
Conway, AR 72034
Calculate Travel Distance to Heritage Living Center
Add your location
Staffing Data
Source: CMS Payroll-Based Journal (Q2 2025)
156
Total Staff
128
Employees
28
Contractors
46,594
Total Hours (Quarter)
64
Avg Staff/Day
8
Avg Shift (hrs)
Nursing Staff Breakdown
| Role ⓘ | Count ⓘ | Avg Shift (hrs) ⓘ | Uses Contractors? ⓘ |
|---|---|---|---|
| Registered Nurse | 9 | 9.6 | No |
| Licensed Practical Nurse | 18 | 10.1 | No |
| Certified Nursing Assistant | 71 | 8 | No |
Staff by Category
Administration ⓘ
2 staff
7.7hs shift avg
Nursing Staff ⓘ
112 staff
8.3hs shift avg
Physicians & Practitioners ⓘ
7 staff
8.3hs shift avg
Therapy Services ⓘ
22 staff
5.6hs shift avg
Activities & Recreation ⓘ
0 staff
0hs shift avg
Social Services ⓘ
8 staff
5.8hs shift avg
Dietary Services ⓘ
1 staff
7.7hs shift avg
Other Services ⓘ
4 staff
7.5hs shift avg
Contractor Analysis
7.1%
of total hours from contractors
3,295 contractor hours this quarter
Qualified Social Worker: 8
Physical Therapy Aide: 6
Speech Language Pathologist: 4
Physical Therapy Assistant: 4
Respiratory Therapy Technician: 6
| Role ⓘ | Employees ⓘ | Contractors ⓘ | Total Staff ⓘ | Total Hours ⓘ | Days Worked ⓘ | % of Days ⓘ | Avg Shift (hrs) ⓘ |
|---|---|---|---|---|---|---|---|
| Certified Nursing Assistant | 71 | 0 | 71 | 25,252 | 91 | 100% | 8 |
| Licensed Practical Nurse | 18 | 0 | 18 | 5,816 | 91 | 100% | 10.1 |
| Registered Nurse | 9 | 0 | 9 | 3,153 | 91 | 100% | 9.6 |
| RN Director of Nursing | 6 | 0 | 6 | 2,887 | 77 | 85% | 8.2 |
| Clinical Nurse Specialist | 6 | 0 | 6 | 2,020 | 90 | 99% | 8.3 |
| Dental Services Staff | 4 | 0 | 4 | 1,291 | 65 | 71% | 7.5 |
| Medication Aide/Technician | 2 | 0 | 2 | 952 | 85 | 93% | 8.4 |
| Physical Therapy Aide | 0 | 6 | 6 | 790 | 68 | 75% | 6.3 |
| Qualified Social Worker | 0 | 8 | 8 | 697 | 72 | 79% | 5.8 |
| Speech Language Pathologist | 0 | 4 | 4 | 668 | 74 | 81% | 4.7 |
| Respiratory Therapy Technician | 0 | 6 | 6 | 586 | 67 | 74% | 5.3 |
| Physical Therapy Assistant | 0 | 4 | 4 | 554 | 66 | 73% | 6.9 |
| Administrator | 1 | 0 | 1 | 520 | 65 | 71% | 8 |
| Other Dietary Services Staff | 1 | 0 | 1 | 484 | 63 | 69% | 7.7 |
| Nurse Practitioner | 1 | 0 | 1 | 480 | 60 | 66% | 8 |
| Nurse Aide in Training | 6 | 0 | 6 | 355 | 43 | 47% | 5.7 |
| Occupational Therapy Aide | 1 | 0 | 1 | 58 | 20 | 22% | 2.9 |
| Occupational Therapy Assistant | 1 | 0 | 1 | 25 | 3 | 3% | 8.2 |
| Medical Director | 1 | 0 | 1 | 6 | 3 | 3% | 2 |
Health Inspection History
Source: CMS Health Citations (Jan 2022 – Aug 2025)
5
Inspections
22
Total Citations
0
Critical (J-L)
0
Serious (G-I)
4.4
Citations/Inspection
Aug 2025
Last Inspection
Citation Severity Distribution
What do these levels mean?
Top Deficiency Categories
Quality of Life & Care
7
32% of total
Resident Rights
3
14% of total
Infection Control
2
9% of total
Pharmacy Services
2
9% of total
Environmental
2
9% of total
Citation Sources
Standard Inspections
19
Complaint Investigations
3
State Comparison (AR)
Citations
22
Arkansas average: 21.8
Critical Citations
0
Arkansas average: 0.4
Recent Citations (Last 3 Years)
| Date | Severity ? | Category | Tag | Status |
|---|---|---|---|---|
| Aug 14, 2025 | D | Quality of Care | F0741 | Corrected |
| Jun 05, 2024 | D | Environmental | F0919 | Corrected |
| Jun 05, 2024 | F | Nutrition | F0812 | Corrected |
| Jun 05, 2024 | E | Pharmacy | F0761 | Corrected |
| Jun 05, 2024 | D | Quality of Care | F0695 | Corrected |
| Jun 05, 2024 | D | Resident Rights | F0583 | Corrected |
| Sep 20, 2023 | D | Quality of Care | F0684 | Corrected |
| Sep 20, 2023 | D | Resident Rights | F0580 | Corrected |
| May 11, 2023 | E | Nutrition | F0804 | Corrected |
| May 11, 2023 | F | Nutrition | F0812 | Corrected |
| May 11, 2023 | D | Quality of Care | F0693 | Corrected |
| Jan 13, 2022 | D | Environmental | F0919 | Corrected |
| Jan 13, 2022 | E | Infection Control | F0880 | Corrected |
| Jan 13, 2022 | E | Infection Control | F0885 | Corrected |
| Jan 13, 2022 | F | Nutrition | F0804 | Corrected |
| Jan 13, 2022 | F | Nutrition | F0812 | Corrected |
| Jan 13, 2022 | D | Pharmacy | F0761 | Corrected |
| Jan 13, 2022 | D | Quality of Care | F0677 | Corrected |
| Jan 13, 2022 | E | Quality of Care | F0693 | Corrected |
| Jan 13, 2022 | E | Quality of Care | F0695 | Corrected |
| Jan 13, 2022 | E | Care Planning | F0657 | Corrected |
| Jan 13, 2022 | E | Resident Rights | F0584 | Corrected |
Facility Characteristics
Source: CMS Long-Term Care Facility Characteristics (Data as of Jan 2026)
Ownership: For-Profit Corporation
Part of: RHC Operations, Inc.
Resident Census by Payment Source
128
Total Residents
Medicare
18
(14.1%)
ⓘ
Medicaid
87
(68%)
ⓘ
Private Pay/Other
23
(18%)
ⓘ
Programs & Services
Residents' Group
ⓘ
Family Engagement
Active councils help families stay involved in care decisions and facility operations.
Active
Resident Council
ⓘ
Quality Measures
CMS quality measures assess care quality for long-stay and short-stay residents. Lower percentages generally indicate better outcomes for most measures.
Source: CMS Nursing Home Compare (Data as of Jan 2026)
High-Risk Clinical Events
3.1
Score
60% better than avg
Arkansas avg: 7.7
Composite score based on pressure ulcers, falls with injury, weight loss, walking ability decline, and ADL decline
Functional Decline
3.9
Score
71% better than avg
Arkansas avg: 13.3
Composite score based on ADL decline, walking ability decline, and incontinence
Long-Stay Resident Measures
Measures for residents who stay 101 days or more. For most measures, lower percentages indicate better care.
Need for Help with Daily Activities Increased
4.7%
Lost Too Much Weight
0.6%
Urinary Tract Infection
0.0%
Depressive Symptoms
0.0%
Falls with Major Injury
4.3%
Pneumococcal Vaccine
100.0%
Antipsychotic Use
2.9%
Walking Ability Worsened
3.7%
Influenza Vaccine
100.0%
High Risk Residents with Pressure Ulcers
2.1%
Low Risk Long-Stay Residents with Bowel/Bladder Incontinence
3.3%
Short-Stay Resident Measures
Measures for residents who stay 100 days or less (typically rehabilitation patients).
Pneumococcal Vaccine
99.7%
23% better than avg
Arkansas: 80.9%
Short-Stay Residents Who Received a New Antipsychotic Medication
0.2%
85% better than avg
Arkansas: 1.5%
Influenza Vaccine
98.2%
26% better than avg
Arkansas: 77.7%
Financial Trends
Historical financial and operational data for Heritage Living Center based on CMS SNF Cost Reports.
Occupancy Rate
93.7%
↑ 3.3pp vs 2022
Net Income
$2,701,506
↑ ~$774K vs 2022
Total Payroll
$7,159,417
↑ ~$215K vs 2022
Profit Margin
13.2%
↑ 3.8pp vs 2022
Loading trend charts...
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Claim What’s Yours: Financial Aid for Arkansas Seniors
Program
State Program Name
Eligibility
Benefits
ARChoices
Arkansas Medicaid ARChoices
- General: Age 65+ or 21+ with disability, Arkansas resident, Medicaid- eligible, nursing home-level care need.
- Income Limits (2025): ~$2,829/month (300% FBR, individual).
- Asset Limits: $2,000 (individual), $3,000 (couple).
- AR Specifics: Rural focus; possible waitlists.
- Services: Personal care (5-7 hours/day), meals ($7/meal), respite care (240 hours/year), adult day services ($60/day).
Choices in Living Resource Center
Arkansas Choices in Living
- General: Age 60+, Arkansas resident.
- Income Limits: No strict limit; prioritizes low-income.
- Asset Limits: Not applicable.
- AR Specifics: Limited direct funding; mostly referral-based.
- Services: Care coordination, limited respite (up to 5 days/year), transportation assistance (~5 trips/month).
Living Choices Assisted Living Waiver
Arkansas Medicaid Living Choices Assisted Living Waiver
- General: Age 65+, Arkansas resident, requires nursing home-level care, lives in a Level II assisted living facility.
- Income Limits (2025): ~$2,829/month (300% FBR, individual).
- Asset Limits: $2,000 (individual), $3,000 (couple); spousal rules apply.
- AR Specifics: Limited provider network; excludes Level I facilities (no nursing services).
- Services: Personal care (~5 hours/day), medication management, nursing, activities, transportation.
Program of All-Inclusive Care for the Elderly (PACE)
Arkansas Medicaid PACE
- General: Age 55+, Arkansas resident, nursing home-level care, safe with PACE support.
- Income Limits (2025): ~$2,829/month (300% FBR).
- Asset Limits: $2,000 (individual), $3,000 (couple).
- AR Specifics: Limited geographic availability.
- Services: Primary/preventive care, personal care (5-7 hours/day), meals, transportation, therapy.
Arkansas State Plan Personal Care
Arkansas Medicaid Personal Care Program
- General: Any age, Arkansas resident, needs ADL/IADL help, Medicaid-eligible.
- Income Limits (2025): ~$1,004/month (individual).
- Asset Limits: $9,660 (individual), $14,470 (couple).
- AR Specifics: No nursing home-level care requirement.
- Services: Personal care (~4-6 hours/day), homemaker services (e.g., meal prep).
Senior Community Service Employment Program (SCSEP)
Arkansas SCSEP (federally funded, state-administered)
- General: Age 55+, unemployed, low-income, Arkansas resident.
- Income Limits (2025): ~$1,983/month (125% FPL).
- Asset Limits: Not specified.
- AR Specifics: Priority for veterans, rural residents.
- Services: Paid training (~20 hours/week at ~$7.25/hour), job placement.
Claim What’s Yours Financial Aid for Arkansas Seniors
Arkansas Medicaid ARChoices
ARChoices
Requirements:
General:Age 65+ or 21+ with disability, Arkansas resident, Medicaid- eligible, nursing home-level care need.
Income Limits (2025):~$2,829/month (300% FBR, individual).- Asset Limits:$2,000 (individual), $3,000 (couple).
AR Specifics:Rural focus; possible waitlists.
Benefits without Contact:
- Services: Personal care (5-7 hours/day), meals ($7/meal), respite care (240 hours/year), adult day services ($60/day).
Arkansas Choices in Living
Choices in Living Resource Center
Requirements:
- General:Age 60+, Arkansas resident.
- Income Limits:No strict limit; prioritizes low-income.
- Asset Limits:Not applicable.
- AR Specifics:Limited direct funding; mostly referral-based.
Benefits without Contact:
- Services: Care coordination, limited respite (up to 5 days/year), transportation assistance (~5 trips/month).
Arkansas Medicaid Living Choices Assisted Living Waiver
Living Choices Assisted Living Waiver
Requirements:
- General:Age 65+, Arkansas resident, requires nursing home-level care, lives in a Level II assisted living facility.
- Income Limits (2025):~$2,829/month (300% FBR, individual).
- Asset Limits:$2,000 (individual), $3,000 (couple); spousal rules apply.
- AR Specifics:Limited provider network; excludes Level I facilities (no nursing services).
Benefits without Contact:
- Services: Personal care (~5 hours/day), medication management, nursing, activities, transportation.
Arkansas Medicaid PACE
Program of All-Inclusive Care for the Elderly (PACE)
Requirements:
- General:Age 55+, Arkansas resident, nursing home-level care, safe with PACE support.
- Income Limits (2025):~$2,829/month (300% FBR).
- Asset Limits:$2,000 (individual), $3,000 (couple).
- AR Specifics:Limited geographic availability.
Benefits without Contact:
- Services: Primary/preventive care, personal care (5-7 hours/day), meals, transportation, therapy.
Arkansas Medicaid Personal Care Program
Arkansas State Plan Personal Care
Requirements:
- General:Any age, Arkansas resident, needs ADL/IADL help, Medicaid-eligible.
- Income Limits (2025):~$1,004/month (individual).
- Asset Limits:$9,660 (individual), $14,470 (couple).
- AR Specifics:No nursing home-level care requirement.
Benefits without Contact:
- Services: Personal care (~4-6 hours/day), homemaker services (e.g., meal prep).
Arkansas SCSEP (federally funded, state-administered)
Senior Community Service Employment Program (SCSEP)
Requirements:
- General:Age 55+, unemployed, low-income, Arkansas resident.
- Income Limits (2025):~$1,983/month (125% FPL).
- Asset Limits:Not specified.
- AR Specifics:Priority for veterans, rural residents.
Benefits without Contact:
- Services: Paid training (~20 hours/week at ~$7.25/hour), job placement.
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