Parsons House Assisted Living and Memory Care

Assisted Living · Omaha, NE
Parsons House Assisted Living and Memory Care

Assisted Living in Omaha

Overview of Parsons House Assisted Living and Memory Care

Parsons House Assisted Living and Memory Care is a 180-bed senior living community at 14325 Eagle Run Drive Memory Care Endorse, Omaha, Douglas County, Nebraska, administered by Heather Herzberg and owned by Gen3 Holdings, LLC. The family-owned facility offers independent living, assisted living, and memory care services in a warm, home-like atmosphere emphasizing supportive care while encouraging independence and dignity. Operating hours are Monday through Sunday, 8:00 a.m. to 8:00 p.m.

Parsons House provides restaurant-style meals prepared by a professional culinary-trained chef with fresh fruits, vegetables, and nutritious offerings. Services include rehabilitation services, respite care, licensed nurses and CNAs, and 24-hour staffing. Programs include independent living, assisted living, and active assisted living designed for varying support levels.

Parsons House’s inspection record is mixed. The Nebraska Department of Health and Human Services, Division of Public Health, conducted 14 total visits and inspections with 8 complaint investigations. The most recent inspection on April 9, 2019, was a licensure renewal showing no deficiencies. Earlier inspections identified citations related to staff certification, resident safety, and documentation. Substantiated complaints involved failure to protect residents from abuse and unsafe conditions in memory care units. Notably, early 2017 enforcement included probation and daily fines for resident care failures and inadequate management of inappropriate sexual behaviors. Most complaint investigations were unsubstantiated except for substantiated cases involving resident safety and abuse prevention. The inspection history shows improvement over time with no deficiencies noted in latest renewal documents following earlier compliance challenges.

Occupancy reaches 80 percent with 144 residents in 180 beds, above the Nebraska state average of 70.3 percent, reflecting solid community demand. No federal penalties have been imposed in the past three years according to CMS records; however, historical enforcement including probation and fines occurred in 2017 for serious resident safety and abuse prevention violations.

Prior substantiated safety and abuse concerns means families should directly inquiry about current protocols and corrective measures implemented since 2017 before placement consideration.

Bed community size
180-bed community
A large-scale community that may provide a wide range of amenities, services, and structured programs.
Walk Score
Walk Score: 35 / 100
Somewhat walkable. A few nearby services may be reachable on foot, but most trips require transportation.

About this community

Occupancy

Occupancy rate
80%
Higher than the Nebraska average: 70.3%
Occupied beds
144 / 180
Average residents per home in Nebraska 54 per day

License Details

Facility TypeAssisted Living Facilities
StatusActive
CountyDouglas
License NumberALF129

Ownership & Operating Entity

Parsons House Assisted Living and Memory Care is administrated by Heather Herzberg, Administrator.

Owner NameGEN3 HOLDINGS, LLC

Therapy & Rehabilitation

2 services
Rehabilitation Services
Respite Care

Staffing & Medical

2 services
Licensed Nurses/CNAs
24-Hour Staffing

Contact Information

Fax(402) 498-8768

Amenities & Lifestyle

Specific ProgramsActive Assisted Living, Resources, FAQs
Operating HoursMon-Sun 8am-8pm

Dining & Nutrition

Food DescriptionRestaurant style meals prepared by a professional culinary trained chef with fresh fruits, vegetables, and nutritious meals.

Contact Parsons House Assisted Living and Memory Care

Inspection History

In Nebraska, the Department of Health and Human Services, Division of Public Health conducts regular inspections to ensure nursing and assisted living facilities meet state and federal standards.

The data displayed corresponds to the last 11 years.

14 visits/inspections Info Inspections are mandatory, regular evaluations conducted by state health departments or regulatory agencies. They ensure the community provides safe, compliant care, covering areas like resident health, staff and management.

Latest inspection

Date April 9, 2019
Renewal

14 deficiencies

Deficiencies indicate regulatory issues. A higher number implies the facility had several areas requiring improvement.

Nebraska average: 52 deficiencies

1.0 deficiencies per inspection

Nebraska average: 4.0 deficiencies per inspection

Inspection Report Summary for Parsons House Assisted Living and Memory Care

The most recent inspection on April 9, 2019, was a licensure renewal and did not identify any deficiencies. Earlier inspections showed a mixed record, with some citations related to staff certification, resident safety, and documentation, including substantiated complaints about failure to protect residents from abuse and unsafe conditions in memory care units. Notable enforcement included probation and daily fines in early 2017 for issues involving resident care and failure to manage inappropriate sexual behaviors. Most complaint investigations were unsubstantiated, except for a few substantiated cases involving resident safety and abuse prevention. The inspection history shows some improvement over time, with no deficiencies noted in the latest renewal documents following earlier compliance challenges.

Financial Assistance for
Assisted Living in Nebraska

Parsons House Assisted Living and Memory Care is located in OMAHA, Nebraska.
Here are the financial assistance programs available to residents in Nebraska.

Get Financial aid guidance

Aged and Disabled Waiver

Nebraska Medicaid A&D Waiver

Age 65+ or disabled
General Nebraska resident, Medicaid- eligible, nursing home-level care need.
Income Limits (2025) ~$2,829/month 300% FBR, individual
Asset Limits $4,000 individual, higher than most states
NE

Higher asset limit; rural access focus.

Benefits
Personal care (5-7 hours/day) Respite (240 hours/year) Adult day care (~$60/day) Home aides

Nebraska Respite Network

NE Respite Network

Age Caregiver of someone 60+
General Nebraska resident.
Income Limits No strict limit; prioritizes low-income.
Asset Limits Not applicable.
NE

Lifespan respite focus; limited funding.

Benefits
In-home respite (4-6 hours/day) Adult day care (~$60/day) Short-term facility care (up to 5 days)

Personal Assistance Services (PAS)

Nebraska Personal Assistance Services

Age 19+ (65+ for seniors focus)
General Nebraska resident, Medicaid-eligible, needs help with 1+ ADL (e.g., bathing, dressing).
Income Limits (2025) ~$1,255/month (100% FPL, individual); spenddown allowed.
Asset Limits $4,000 (individual), $6,000 (couple) (excludes home up to $688,000, car).
NE

Family can be paid caregivers; statewide via DHHS.

Benefits
Personal care (4-6 hours/day) Limited homemaker services Respite (~200 hours/year)

Program of All-Inclusive Care for the Elderly (PACE)

Nebraska PACE (Immanuel Pathways)

Age 55+
General Nebraska resident (specific counties), NFLOC, safe with PACE support.
Income Limits (2025) ~$2,829/month (Medicaid-eligible); private pay option available.
Asset Limits $4,000 (individual), $6,000 (couple).
NE

Only in Douglas, Sarpy, parts of Cass/Pottawattamie/Washington Counties.

Benefits
Personal care (5-7 hours/day) Medical care Meals Transportation Respite Therapies

Medicare Savings Program (MSP)

Nebraska Medicare Savings Program

Age 65+ or disabled
General Nebraska resident, Medicare Part A/B.
Income Limits (2025) ~$2,510/month (QMB), ~$3,380/month (SLMB), ~$3,598/month (QI)—individual.
Asset Limits $9,430 (individual), $14,130 (couple).
NE

Three tiers; no waitlist; includes Extra Help for Part D.

Benefits
Covers Part B premiums ($174.70/month) Deductibles ($240/year) Copays (~20%)

Senior Community Service Employment Program (SCSEP)

Nebraska SCSEP

Age 55+
General unemployed, low-income, Nebraska resident.
Income Limits (2025) ~$1,983/month 125% FPL
Asset Limits Not specified; income-focused.
NE

Priority for veterans, rural residents; AARP partnership.

Benefits
Paid training (~20 hours/week at ~$7.25/hour) Job placement

VA Aid and Attendance (A&A) and Housebound Benefits

Nebraska VA Aid and Attendance/Housebound

Age 65+ or disabled veteran/spouse
General Nebraska resident, wartime service, need for ADL help (A&A) or homebound.
Income Limits (2025) Net income < ~$1,984/month (veteran with dependent, A&A); pension offsets income.
Asset Limits ~$155,356 net worth limit
NE

High veteran demand in rural areas.

Benefits
Cash (~$1,433-$2,642/month veteran, ~$951-$1,318 spouse) for care costs (e.g., in-home, assisted living)

Places of interest near Parsons House Assisted Living and Memory Care

Address 8.9 miles from city center Info Estimated distance in miles from OMAHA's city center to Parsons House Assisted Living and Memory Care's address, calculated via Google Maps.

Calculate Travel Distance to Parsons House Assisted Living and Memory Care

Add your location

Address

Compare Assisted Living around Omaha The information below is reported by the Nebraska Department of Health and Human Services, Division of Public Health.

Filter by care type
Parsons House Assisted Living and Memory Care
AL

Assisted Living A licensed, long-term care setting for seniors or individuals with disabilities who need help with daily activities — like bathing, dressing, and medication management — but not 24-hour skilled nursing. Offers housing, meals, and around-the-clock support while aiming to maximize resident independence.

Omaha180No 35 -- 80.0% -Heather Herzberg, Administrator-148514
Astoria Senior Living Omaha
AL

Assisted Living A licensed, long-term care setting for seniors or individuals with disabilities who need help with daily activities — like bathing, dressing, and medication management — but not 24-hour skilled nursing. Offers housing, meals, and around-the-clock support while aiming to maximize resident independence.

IL

Independent Living Lifestyle-focused communities for older adults offering dining, activities, and transportation with minimal personal care. Best for active, independent seniors who want community without medical support.

MC

Memory Care Secured, specialized care for people living with Alzheimer's or dementia. Staff trained in cognitive impairment, with higher staff-to-resident ratios and an environment designed to reduce confusion and wandering risk.

NH

Nursing Home Licensed facility providing 24/7 skilled nursing care for residents with complex, ongoing medical needs. Staffed by RNs, LPNs, and CNAs. Inspected and star-rated annually by CMS. Accepts Medicare (short-term rehab) and Medicaid (long-term care).

Omaha (Central Omaha)157No 38 ----------
Astoria Senior Living
AL

Assisted Living A licensed, long-term care setting for seniors or individuals with disabilities who need help with daily activities — like bathing, dressing, and medication management — but not 24-hour skilled nursing. Offers housing, meals, and around-the-clock support while aiming to maximize resident independence.

Omaha121No 51 -- 79.3% -Nicole Ellermeier, Administrator-211349
Symphony Pointe
AL

Assisted Living A licensed, long-term care setting for seniors or individuals with disabilities who need help with daily activities — like bathing, dressing, and medication management — but not 24-hour skilled nursing. Offers housing, meals, and around-the-clock support while aiming to maximize resident independence.

IL

Independent Living Lifestyle-focused communities for older adults offering dining, activities, and transportation with minimal personal care. Best for active, independent seniors who want community without medical support.

MC

Memory Care Secured, specialized care for people living with Alzheimer's or dementia. Staff trained in cognitive impairment, with higher staff-to-resident ratios and an environment designed to reduce confusion and wandering risk.

Elkhorn115Yes 16 ----Shawn LahrLive Good Omaha, Llc1---
Aksarben Village Senior Living Community
AL

Assisted Living A licensed, long-term care setting for seniors or individuals with disabilities who need help with daily activities — like bathing, dressing, and medication management — but not 24-hour skilled nursing. Offers housing, meals, and around-the-clock support while aiming to maximize resident independence.

IL

Independent Living Lifestyle-focused communities for older adults offering dining, activities, and transportation with minimal personal care. Best for active, independent seniors who want community without medical support.

MC

Memory Care Secured, specialized care for people living with Alzheimer's or dementia. Staff trained in cognitive impairment, with higher staff-to-resident ratios and an environment designed to reduce confusion and wandering risk.

Omaha (South Central Omaha)105Yes 48 Studio / 1 Bed / 2 Bed10-A+Colleen JonesMid O, Lp7---

Guides for Better Senior Living

Care Cost Calculator: See Prices in Your Area

Nursing Home Data Explorer

Don’t Wait Too Long: 7 Red Flag Signs Your Parent Needs Assisted Living Now

The True Cost of Assisted Living in 2025 – And How Families Are Paying For It

Understanding Senior Living Costs: Pricing Models, Discounts & Financial Assistance

Frequently Asked Questions about Parsons House Assisted Living and Memory Care

Who is the owner of Parsons House Assisted Living and Memory Care?

The legal owner and operator of Parsons House Assisted Living and Memory Care is Gen3 Holdings, Llc.

Is Parsons House Assisted Living and Memory Care in a walkable area?

Parsons House Assisted Living and Memory Care has a walk score of 35. Somewhat walkable. A few nearby services may be reachable on foot, but most trips require transportation.

What is the license number of Parsons House Assisted Living and Memory Care?

According to NE state health department records, Parsons House Assisted Living and Memory Care's license number is ALF129.

Who is the administrator of Parsons House Assisted Living and Memory Care?

Administrator Heather Herzberg is the administrator of Parsons House Assisted Living and Memory Care.

How many beds does Parsons House Assisted Living and Memory Care have?

Parsons House Assisted Living and Memory Care has 180 beds.

Are there photos of Parsons House Assisted Living and Memory Care?

Yes — there are 5 photos of Parsons House Assisted Living and Memory Care in the photo gallery on this page.

What is the address of Parsons House Assisted Living and Memory Care?

Parsons House Assisted Living and Memory Care is located at 14325 EAGLE RUN DRIVE MEMORY CARE ENDORSE.

Explore Open Rooms
1 Contact details
2 What type of senior care service are you looking for?
3 What budget do you have in mind for senior care?
4 How soon do you need to find care?
5 Additional details

Thank you for your interest!

Our team will be in touch shortly to help with next steps.