Sunrise of Lincroft

Assisted Living Home
Overview of Sunrise of Lincroft

Sunrise of Lincroft is a senior living community situated in a convenient Lincroft, New Jersey location, offering an individualized, hassle-free lifestyle where residents can easily dive into their hobbies, social events, and enjoy fine cuisine. The community provides room rates starting at $4,834 per month and works closely with each resident to develop a personalized plan that caters to their unique personality and supports their health needs. Sunrise of Lincroft’s compassionate and experienced caregivers are prepared to assist residents in whatever ways they can, serving as expert listeners and qualified professionals who strive to know each individual on a deep level.

Residents at Sunrise of Lincroft quickly become part of the family, finding friends who are eager to experience life together and share in the community’s programs and services. The community’s chefs are from-scratch experts in the kitchen, creating mouth-watering dishes with fresh, seasonal ingredients, while residents enthusiastically participate in the ArmChair Tour club, virtually visiting exotic places around the world. Sunrise of Lincroft serves residents with various needs, including memory care, assisted living, and hospice coordination, ensuring a supportive and enriching living environment for all. The community is conveniently located in Lincroft, NJ, directly off Exit 109 from the Garden State Parkway and less than an hour from Newark Airport, with easy access to nearby attractions, shopping, and medical facilities.

(732) 212-1910

Capacity and availability

Smaller home

May offer a more intimate, personalized care environment.

Total beds 85
Bed community size
85-bed community
A larger shared setting that may offer more common spaces and organized community services.
Years in operation
45 years in operation
A longer operating history, which may indicate experience navigating regulations and delivering ongoing care.
Walk Score
Walk Score: 56 / 100
Moderately walkable. Some errands can be accomplished on foot, with a mix of nearby amenities.
BBB Rating
BBB Rating: A- (Not Accredited)
An independent rating from the Better Business Bureau based on factors such as complaint history, transparency, and business practices.
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About this community

Occupancy Rate
68%
Occupied Beds
58 of 85
Percentage of available beds currently in use by residents.
Facility Type
Assisted Living Residence
License Expiration
December 31, 2025

Additional licensing details

License number: COGCWM

Ownership & operating entity

Sunrise of Lincroft is legally operated by WELLTOWER OPCO GROUP LLC, and administrated by Ms. WENDY MCGUIRE.

Officers

Info Officers are individuals or entities with formal legal or financial responsibility for the organization that owns this facility

Brewer Holdco INC, Welltower INC, Living Holdings Sunrise Third Seni, Living Investme Sunrise Senior

Type Of Units

Assisted Living
85 units
Total beds
85 units

Staffing

Key information about the people who lead and staff this community.

Leadership

Contact: Mr. Paul Klaassen, Founder

What does this home offer?

Pets allowed icon
Pets allowed icon

Pets Allowed: Yes, Pets Allowed

Housing options icon
Housing options icon

Housing Options: Studio / 1 Bed / 2 Bed

Building type icon
Building type icon

Building Type: Two-story

Transportation services icon
Transportation services icon

Transportation Services

Fitness and recreation icon
Fitness and recreation icon

Fitness and Recreation

Types of Care at Sunrise of Lincroft

Assisted Living Memory Care

Type of Rooms Available

1 Bed
1 Bed
1 Bed
1 / 4
1 Bed
1
Contact Sunrise of Lincroft

Inspection History

In New Jersey, the Department of Health, Health Facilities Evaluation and Licensing conducts mandatory unannounced surveys to ensure facilities provide safe and effective resident care.

5 visits/inspections

5 complaint inspections

Latest inspection

Date:November 20, 2025

Compare Assisted Living around Middle Township

The information below is reported by the New Jersey Department of Health, Health Facilities Evaluation and Licensing.
Brookdale Cape May
AL

Assisted Living For seniors needing help with daily tasks but not full-time nursing.

MC

Memory Care Specialized care for those with Memory Loss, Alzheimer's, or dementia, ensuring safety and support.

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146
Yes
-
38
EMERITUS CORPORATION
Studio / 1 Bed / 2 Bed
Brighton Gardens of Middletown
AL

Assisted Living For seniors needing help with daily tasks but not full-time nursing.

MC

Memory Care Specialized care for those with Memory Loss, Alzheimer's, or dementia, ensuring safety and support.

Middletown Township
132
Yes
-
53
PRIME CARE ONE, LLC
Studio / 1 Bed / 2 Bed
Sunrise of Lincroft
AL

Assisted Living For seniors needing help with daily tasks but not full-time nursing.

IL

Independent Living For self-sufficient seniors seeking community and minimal assistance.

MC

Memory Care Specialized care for those with Memory Loss, Alzheimer's, or dementia, ensuring safety and support.

SNF

Nursing Homes 24/7 care needed

Lincroft (Lincroft)
85
Yes
A-
56
WELLTOWER OPCO GROUP LLC
Studio / 1 Bed / 2 Bed

Sunrise of Lincroft Virtual Tour

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Living Spaces & Floor Plans

Sunrise Of Lincroft P3
Sunrise Of Lincroft P2
Sunrise Of Lincroft P1

Places of interest near Sunrise of Lincroft

Address 6.7 miles from city center — 3.54 miles to nearest hospital (HMH Riverview Medical Center)

Address 734 Newman Springs Rd, Lincroft, NJ 07738

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Guides for Better Senior Living

Care Cost Calculator: See Prices in Your Area

Nursing Home Data Explorer

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The True Cost of Assisted Living in 2025 – And How Families Are Paying For It

Understanding Senior Living Costs: Pricing Models, Discounts & Financial Assistance

Financial Aid for New Jersey Seniors

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Managed Long Term Services and Supports

NJ Medicaid MLTSS

Age 65+ or disabled, New Jersey resident, Medicaid- eligible, nursing home-level care need.

~$2,829/month (300% FBR, individual).

$2,000 (individual), $3,000 (couple).

High urban demand; managed care model.

JACC (Jersey Assistance for Community Caregiving)

NJ JACC

Age 60+, New Jersey resident, at risk of nursing home.

~$2,500/month (individual, varies).

$40,000 (individual).

Higher asset limit; limited funding.

Pharmaceutical Assistance to the Aged and Disabled (PAAD)

New Jersey PAAD

Age 65+, NJ resident, enrolled in Medicare Part D or eligible.

~$42,142/year (individual), ~$49,209/year (couple).

Not assessed.

Copays $5 (generic), $7 (brand); covers Part D premiums up to benchmark.

Senior Gold Prescription Discount Program

New Jersey Senior Gold

Age 65+, NJ resident, enrolled in Medicare Part D or eligible.

~$42,142-$52,142/year (individual), ~$49,209-$59,209/year (couple).

Not assessed.

Copays $15 + 50% of remaining cost; no premium assistance.

Medicare Savings Program (MSP)

New Jersey Medicare Savings Program

Age 65+ or disabled, NJ resident, Medicare Part A/B.

~$2,510/month (QMB), ~$3,380/month (SLMB), ~$3,598/month (QI)—individual.

$9,430 (individual), $14,130 (couple).

Three tiers; no waitlist; includes Extra Help for Part D.

Senior Freeze (Property Tax Reimbursement)

New Jersey Senior Freeze

Age 65+ by Dec 31 prior year, NJ resident, homeowner, paid property taxes.

~$150,000/year (combined household, projected).

Not assessed; home ownership required.

Combines with ANCHOR/Stay NJ via PAS-1; annual application.

ANCHOR (Affordable NJ Communities for Homeowners and Renters)

New Jersey ANCHOR

Age 65+ prioritized, NJ resident, homeowner/renter, paid property taxes/rent.

~$150,000/year (homeowners), ~$75,000/year (renters).

Not assessed.

Combines with Senior Freeze/Stay NJ; broader than prior Homestead program.

Stay NJ

New Jersey Stay NJ

Age 65+ by Dec 31 prior year, NJ resident, homeowner, lived in home 10+ years.

~$500,000/year (projected, subject to final regs).

Not assessed; home ownership required.

Up to 50% tax credit (max $6,500); phased implementation.

Universal Service Fund (USF)

New Jersey Universal Service Fund

Age 65+ prioritized, NJ resident, utility customer, low-income.

~$3,970/month (individual, 185% FPL).

Not assessed; income-focused.

Must owe >$25 on bill; combines with LIHEAP if eligible.

Home Energy Assistance Program (LIHEAP)

New Jersey LIHEAP

Age 60+ prioritized, NJ resident, low-income household.

~$3,970/month (individual, 185% FPL).

Not assessed; income-focused.

Covers oil, gas, electric; emergency aid available.

NJ Family Caregiver Support Program (via NFCSP)

New Jersey Family Caregiver Support Program

Caregivers of 60+ needing care or 55+ caregivers of others; NJ resident; functional needs (2+ ADLs).

Prioritizes ~$24,980/year (individual); no strict cap.

Not assessed; need-based.

21 AAAs; rural/low-income priority.

VA Aid and Attendance (A&A) and Housebound Benefits

New Jersey VA Aid and Attendance/Housebound

Age 65+ or disabled veteran/spouse, NJ resident, wartime service, need for ADL help (A&A) or homebound.

Net income < ~$1,984/month (veteran with dependent, A&A); pension offsets income.

~$155,356 (net worth limit).

High veteran demand in urban/rural areas.

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