Occupancy rate
68%
In line with New Jersey averageSunrise of Lincroft
Assisted Living in Middle Township
Sunrise of Lincroft
Assisted Living in Middle Township
Sunrise of Lincroft is a senior living community situated in a convenient Lincroft, New Jersey location, offering an individualized, hassle-free lifestyle where residents can easily dive into their hobbies, social events, and enjoy fine cuisine. The community provides room rates starting at $4,834 per month and works closely with each resident to develop a personalized plan that caters to their unique personality and supports their health needs. Sunrise of Lincroft’s compassionate and experienced caregivers are prepared to assist residents in whatever ways they can, serving as expert listeners and qualified professionals who strive to know each individual on a deep level.
Residents at Sunrise of Lincroft quickly become part of the family, finding friends who are eager to experience life together and share in the community’s programs and services. The community’s chefs are from-scratch experts in the kitchen, creating mouth-watering dishes with fresh, seasonal ingredients, while residents enthusiastically participate in the ArmChair Tour club, virtually visiting exotic places around the world. Sunrise of Lincroft serves residents with various needs, including memory care, assisted living, and hospice coordination, ensuring a supportive and enriching living environment for all. The community is conveniently located in Lincroft, NJ, directly off Exit 109 from the Garden State Parkway and less than an hour from Newark Airport, with easy access to nearby attractions, shopping, and medical facilities.
Capacity and availability
Smaller home
May offer a more intimate, personalized care environment.
Total beds
85
85-bed community
A larger shared setting that may offer more common spaces and organized community services.
45 years in operation
A longer operating history, which may indicate experience navigating regulations and delivering ongoing care.
Walk Score: 56 / 100
Moderately walkable. Some errands can be accomplished on foot, with a mix of nearby amenities.
BBB Rating: A- (Not Accredited)
An independent rating from the Better Business Bureau based on factors such as complaint history, transparency, and business practices.
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About this community
Occupancy
In line with New Jersey averageOccupied beds
58 / 85
Average residents
119 per day
Facility TypeAssisted Living Residence
ExpirationDecember 31, 2025
License NumberCOGCWM
Sunrise of Lincroft is legally operated by Welltower Opco Group Llc, and administrated by Ms. WENDY MCGUIRE.
Officers
Officers are individuals or entities with formal legal or financial responsibility for the organization that owns this facility
Brewer Holdco INC, Welltower INC, Living Holdings Sunrise Third Seni, Living Investme Sunrise Senior
Assisted Living
85 units
Total beds
85 units
Staffing
Key information about the people who lead and staff this community.
ContactMr. Paul Klaassen, Founder
What does this home offer?
Pets Allowed: Yes, Pets Allowed
Housing Options: Studio / 1 Bed / 2 Bed
Building Type: Two-story
Transportation Services
Fitness and Recreation
Types of Care at Sunrise of Lincroft
Assisted Living
Memory Care
Type of Rooms Available
1 / 4
1 Bed
1
Inspection History
In New Jersey, the Department of Health, Health Facilities Evaluation and Licensing conducts mandatory unannounced surveys to ensure facilities provide safe and effective resident care.
5 visits/inspections
Inspections are mandatory, regular evaluations conducted by state health departments or regulatory agencies. They ensure the community provides safe, compliant care, covering areas like resident health, staff and management.
5 complaint inspections
New Jersey average: 8 visits/inspections
New Jersey average: 6 inspections
Show Inspection Reports
Latest inspection
Date
November 20, 2025
Inspection Report Summary for Sunrise of Lincroft
The most recent inspection on November 20, 2025, did not identify any deficiencies. Earlier inspections, including a complaint investigation on April 27, 2023, found the facility to be in substantial compliance with applicable standards. Inspectors did not cite any issues related to resident care, safety, or documentation in the available reports. No fines, enforcement actions, or license suspensions were listed in the available reports. The inspection history suggests consistent compliance with regulatory requirements.
Compare Assisted Living around Middle Township The information below is reported by the New Jersey Department of Health, Health Facilities Evaluation and Licensing.
Filter by care type
| Brookdale Cape May |
AL Assisted Living A licensed, long-term care setting for seniors or individuals with disabilities who need help with daily activities — like bathing, dressing, and medication management — but not 24-hour skilled nursing. Offers housing, meals, and around-the-clock support while aiming to maximize resident independence.
MC Memory Care Secured, specialized care for people living with Alzheimer's or dementia. Staff trained in cognitive impairment, with higher staff-to-resident ratios and an environment designed to reduce confusion and wandering risk. | Cape May Court House | 146 | Yes | 38 | Studio / 1 Bed / 2 Bed | Emeritus Corporation | Mr. John Blake | 46.6% | - | 3 | 1 |
| Brighton Gardens of Middletown |
AL Assisted Living A licensed, long-term care setting for seniors or individuals with disabilities who need help with daily activities — like bathing, dressing, and medication management — but not 24-hour skilled nursing. Offers housing, meals, and around-the-clock support while aiming to maximize resident independence.
MC Memory Care Secured, specialized care for people living with Alzheimer's or dementia. Staff trained in cognitive impairment, with higher staff-to-resident ratios and an environment designed to reduce confusion and wandering risk. | Middletown Township (Nj 35) | 132 | Yes | 53 | Studio / 1 Bed / 2 Bed | Prime Care One, Llc | Ms. Denise Swan | 65.9% | - | 3 | 1 |
| Sunrise of Lincroft |
AL Assisted Living A licensed, long-term care setting for seniors or individuals with disabilities who need help with daily activities — like bathing, dressing, and medication management — but not 24-hour skilled nursing. Offers housing, meals, and around-the-clock support while aiming to maximize resident independence.
MC Memory Care Secured, specialized care for people living with Alzheimer's or dementia. Staff trained in cognitive impairment, with higher staff-to-resident ratios and an environment designed to reduce confusion and wandering risk. | Lincroft | 85 | Yes | 56 | Studio / 1 Bed / 2 Bed | Welltower Opco Group Llc | Ms. Wendy Mcguire | 68.2% | A- | 5 | 5 |
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6.7 miles from city center
Estimated distance in miles from Lincroft's city center to Sunrise of Lincroft's address, calculated via Google Maps.
— 3.54 miles to nearest hospital (HMH Riverview Medical Center)
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