Brightview Eatontown

Assisted Living Home
Overview of Brightview Eatontown

Set in the welcoming neighborhood of Eatontown, NJ, the Brightview Eatontown is a distinguished senior living community that provides independent living, assisted living, and memory care services. Beautifully appointed and spacious accommodations with varying floor plans are available for its residents based on their needs. In terms of memory care, this community offers innovative memory care services through its Wellspring Village Neighborhood.

With over 20 years of senior living experience, the community is committed to delivering exceptional amenities and services. Indulge in delightful and healthy chef-prepared meals every day, beauty salon, fitness room, and art studio. Explore its beautifully designed common spaces such as the walking loop and outdoor gardens. Have fun in its interactive daily programs and activities to further social engagement. With Brightview Eatontown, seniors are guaranteed a living experience worth remembering.

(732) 676-1150

Managed by Katie A.

Community Executive Director

Over 10 yearswith Brightview Eatontown

Katie A. is the Community Executive Director at Brightview Eatontown. She joined Brightview over 10 years ago, starting as a concierge and progressing through several community director roles. Katie now leads the community with extensive experience and dedication to vibrant senior living.

Capacity and availability

Medium-capacity home

Offers a balance of services and community atmosphere.

Total beds 100
Bed community size
100-bed community
A larger shared setting that may offer more common spaces and organized community services.
Walk Score
Walk Score: 62 / 100
Moderately walkable. Some errands can be accomplished on foot, with a mix of nearby amenities.

About this community

License Status
Active
Facility Type
Assisted Living Residence
License Expiration
September 30, 2026

Additional licensing details

License number: AL13005
Awards: Best Workplace in Aging Services, Ranked by U.S. News & World Report 2025 Best Senior Living Ratings

Ownership & operating entity

Brightview Eatontown is legally operated by BRIGHTVIEW EATONTOWN, LLC, and administrated by LAURA HARVEY.

Officers

Info Officers are individuals or entities with formal legal or financial responsibility for the organization that owns this facility

Brightview Senior Living Vii

Type Of Units

Assisted Living
100 units
Total beds
100 units

Safety & Compliance

Care Services

Nursing Services
Respite Care
Memory Care
Independent Living
Licensed Nurses/CNAs

All Levels of Care

Independent Living
Assisted Living
Memory Care

Amenities & Lifestyle

Dining Rooms
Cafe
Private Dining
Beauty Salon
Fitness Room
Art Studio
Outdoor gardens
walking loop
bocce ball.

Programs & Activities

Activities
Vibrant daily programs to stay active and engaged.
Branded Programs
Bright Minds Program
Specific Programs
Independent Living, Assisted Living, Memory Care, Bright Minds Program, Culinary Experiences, Vibrant Senior Living, Daily happy hours and events.

Pricing & Financial Information

Dining & Nutrition

Food Description
Residents enjoy chef-prepared meals daily in restaurant-style dining spaces.
Meals Included
Yes

What does this home offer?

Housing options icon
Housing options icon

Housing Options: Studio / 1 Bed / 2 Bed

Building type icon
Building type icon

Building Type: 3-story

Fitness and recreation icon
Fitness and recreation icon

Fitness and Recreation

Types of Care at Brightview Eatontown

Independent Living Assisted Living Memory Care
Contact Brightview Eatontown

Inspection History

In New Jersey, the Department of Health, Health Facilities Evaluation and Licensing conducts mandatory unannounced surveys to ensure facilities provide safe and effective resident care.

2 visits/inspections

1 complaint inspections

1 routine inspections

Latest inspection

Date:November 20, 2025

Compare Assisted Living around Trenton

The information below is reported by the New Jersey Department of Health, Health Facilities Evaluation and Licensing.
Seaton Ocean Grove Assisted Living & Memory Care
AL

Assisted Living For seniors needing help with daily tasks but not full-time nursing.

MC

Memory Care Specialized care for those with Memory Loss, Alzheimer's, or dementia, ensuring safety and support.

RC

Respite Care

Ocean Grove (Ocean Grove)
161
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OCEAN GROVE OPERATING LLC
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Greenwood House Senior Healthcare
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SNF

Nursing Homes 24/7 care needed

Ewing Township
137
No
64
BARRACK, DONALD
77.5%
$19,452,475.00
$8,849,517.00
45.5%
113.10
2/5
4.1905
1/5
3/5
5/5
1
18
2
-19%
+8%
+1%
Studio / 1 Bed / 2 Bed
Brightview Eatontown
AL

Assisted Living For seniors needing help with daily tasks but not full-time nursing.

IL

Independent Living For self-sufficient seniors seeking community and minimal assistance.

MC

Memory Care Specialized care for those with Memory Loss, Alzheimer's, or dementia, ensuring safety and support.

Eatontown
100
No
62
BRIGHTVIEW EATONTOWN, LLC
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Studio / 1 Bed / 2 Bed
Rose Hill Assisted Living
AL

Assisted Living For seniors needing help with daily tasks but not full-time nursing.

HC

Hospice Care

RC

Respite Care

Robbinsville Twp (Robbinsville Center)
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No
58
ROSE HILL ASSOCIATES, LLC
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-
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Meadows at Morris Hall
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Assisted Living For seniors needing help with daily tasks but not full-time nursing.

MC

Memory Care Specialized care for those with Memory Loss, Alzheimer's, or dementia, ensuring safety and support.

SNF

Nursing Homes 24/7 care needed

Lawrence Township
-
No
23
-
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-
-
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-
Studio / 1 Bed / 2 Bed

Brightview Eatontown Reviews

Share your thoughts and experiences about Brightview Eatontown. Let’s celebrate the stories that make a difference!
Reviewer avatar
Kathy Panagiotopoulos
I am so disappointed with the outcome of my experience working there for months… Dining Dept. As an experienced employee in hospitality, I was full of great expectations, loving what I do. Bottom line: management doesn’t care. Inexperienced, micromanaging dining manager catering to inexperienced staff while leaving the mature, hard-working employees—who make a difference every day—out!!! The management has to be replaced for the benefit of the residents who pay a high price to live there. Dining experience is one of the highlights of their day. Just do what’s right: hire people that care for the elderly. All I heard was complaints. It made me sad that I had to walk out. Till this day, I keep in touch with most residents. I’m grateful and blessed to have met them. I loved taking care of them. As for the director of the building, she never even bothered to return my call. I’m not a bitter person—I’m disappointed and hurt by the way I was treated. The building is beautiful, very upscale. All I ask is: make a difference, and make it a home for the people who pay you to be in business. 🙏🏻

Places of interest near Brightview Eatontown

Address 48.7 miles from city center

Address 201 Wyckoff Rd, Eatontown, NJ 07724

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Guides for Better Senior Living

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Financial Aid for New Jersey Seniors

Get financial aid guidance

Managed Long Term Services and Supports

NJ Medicaid MLTSS

Age 65+ or disabled, New Jersey resident, Medicaid- eligible, nursing home-level care need.

~$2,829/month (300% FBR, individual).

$2,000 (individual), $3,000 (couple).

High urban demand; managed care model.

JACC (Jersey Assistance for Community Caregiving)

NJ JACC

Age 60+, New Jersey resident, at risk of nursing home.

~$2,500/month (individual, varies).

$40,000 (individual).

Higher asset limit; limited funding.

Pharmaceutical Assistance to the Aged and Disabled (PAAD)

New Jersey PAAD

Age 65+, NJ resident, enrolled in Medicare Part D or eligible.

~$42,142/year (individual), ~$49,209/year (couple).

Not assessed.

Copays $5 (generic), $7 (brand); covers Part D premiums up to benchmark.

Senior Gold Prescription Discount Program

New Jersey Senior Gold

Age 65+, NJ resident, enrolled in Medicare Part D or eligible.

~$42,142-$52,142/year (individual), ~$49,209-$59,209/year (couple).

Not assessed.

Copays $15 + 50% of remaining cost; no premium assistance.

Medicare Savings Program (MSP)

New Jersey Medicare Savings Program

Age 65+ or disabled, NJ resident, Medicare Part A/B.

~$2,510/month (QMB), ~$3,380/month (SLMB), ~$3,598/month (QI)—individual.

$9,430 (individual), $14,130 (couple).

Three tiers; no waitlist; includes Extra Help for Part D.

Senior Freeze (Property Tax Reimbursement)

New Jersey Senior Freeze

Age 65+ by Dec 31 prior year, NJ resident, homeowner, paid property taxes.

~$150,000/year (combined household, projected).

Not assessed; home ownership required.

Combines with ANCHOR/Stay NJ via PAS-1; annual application.

ANCHOR (Affordable NJ Communities for Homeowners and Renters)

New Jersey ANCHOR

Age 65+ prioritized, NJ resident, homeowner/renter, paid property taxes/rent.

~$150,000/year (homeowners), ~$75,000/year (renters).

Not assessed.

Combines with Senior Freeze/Stay NJ; broader than prior Homestead program.

Stay NJ

New Jersey Stay NJ

Age 65+ by Dec 31 prior year, NJ resident, homeowner, lived in home 10+ years.

~$500,000/year (projected, subject to final regs).

Not assessed; home ownership required.

Up to 50% tax credit (max $6,500); phased implementation.

Universal Service Fund (USF)

New Jersey Universal Service Fund

Age 65+ prioritized, NJ resident, utility customer, low-income.

~$3,970/month (individual, 185% FPL).

Not assessed; income-focused.

Must owe >$25 on bill; combines with LIHEAP if eligible.

Home Energy Assistance Program (LIHEAP)

New Jersey LIHEAP

Age 60+ prioritized, NJ resident, low-income household.

~$3,970/month (individual, 185% FPL).

Not assessed; income-focused.

Covers oil, gas, electric; emergency aid available.

NJ Family Caregiver Support Program (via NFCSP)

New Jersey Family Caregiver Support Program

Caregivers of 60+ needing care or 55+ caregivers of others; NJ resident; functional needs (2+ ADLs).

Prioritizes ~$24,980/year (individual); no strict cap.

Not assessed; need-based.

21 AAAs; rural/low-income priority.

VA Aid and Attendance (A&A) and Housebound Benefits

New Jersey VA Aid and Attendance/Housebound

Age 65+ or disabled veteran/spouse, NJ resident, wartime service, need for ADL help (A&A) or homebound.

Net income < ~$1,984/month (veteran with dependent, A&A); pension offsets income.

~$155,356 (net worth limit).

High veteran demand in urban/rural areas.

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