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Coastal Shores, Inc.
Nursing Home, Assisted Living, Independent Living & Skilled Nursing · Brunswick, ME
Exterior view of the Coastal Shores facility Gazebo surrounded by colorful trees in autumn Cozy common area with a fireplace and seasonal decorations Residents enjoying time on the porch with plants

Coastal Shores, Inc.

Nursing Home, Assisted Living, Independent Living & Skilled Nursing · Brunswick, ME
142 Neptune Dr, Brunswick, ME 04011-2882 View map Calculator: See prices in your area
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Overview of Coastal Shores

Coastal Shores, Inc. is a 40-bed assisted living community at 142 Neptune Drive in Brunswick, Maine, serving the Cumberland County area. Managed by Wendy A. Rider, the facility holds an active Assisted Housing license (PND2380) expiring September 29, 2026.

The community operates as a state-licensed residential facility providing 24-hour healthcare oversight for seniors requiring physical or cognitive support. While the Maine Department of Health and Human Services has conducted 38 inspections here, nearly four times the state average of 10, current 2026 filings show the facility maintains a citations-per-inspection rate of zero. The community currently maintains a 98% occupancy rate, with 39 of its 40 beds filled, which is significantly higher than the Maine state average of 83.1%. No complaint investigations or enforcement actions appear in available records.

Nursing and certified staff are available 24/7 to manage medication administration, wellness monitoring, and assistance with activities of daily living. The clinical team coordinates specialized services including podiatry and therapy through ancillary partnerships. The facility’s October 2024 inspection cited 11 deficiencies, including medication administration errors, improper medication storage, and incomplete records. These findings also noted infrastructure items such as water temperature concerns, outstanding boiler inspections, and window maintenance issues, all of which families should discuss during a tour.

The facility consists of 40 private apartments equipped with individual safety-focused bathrooms and 24-hour emergency call systems. All-inclusive monthly services cover three dietitian-approved meals daily, weekly housekeeping, and personal laundry.

Shared community spaces include common lounges and landscaped grounds that utilize the facility’s Brunswick location. Residents can enjoy a social calendar featuring daily exercise, creative workshops, and community-connected events. Scheduled transportation is provided for local medical appointments and shopping trips within the Cumberland County area.

Seniors seeking a private apartment setting with high occupancy and a localized care model may find this environment appropriate. Families evaluating Coastal Shores, Inc. should ask directly about corrective actions taken following the October 2024 deficiencies, particularly regarding medication administration protocols, storage practices, and maintenance items, and confirm current availability before making a placement decision.

Facility Direct Line (207) 725-5801
Facility Direct Line (207) 725-5801 admissionsdirector@rmimaine.com

Capacity and availability

Residents per day
39
Bed community size
40-bed community Rank #62 / 356Bed count — State benchmarkedThis home is ranked 62nd out of 356 homes we track in Maine for bed count. Shows this facility's certified or reported bed count compared to other Maine facilities. Larger communities may offer more amenities, programs, and on-site services for residents and families.Communities with the same value for a metric share the same rank. Rankings cover every community we track in Maine that reports data for that category. Communities without available data are excluded, so the pool size varies from metric to metric.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
A moderately sized community that may balance personal attention with shared amenities and social activities.
Walk Score
Walk Score: 92 / 100 Rank #6 / 357Walk Score — State benchmarkedThis home is ranked 6th out of 357 homes we track in Maine for walk score. Shows how walkable this facility's neighborhood is compared to the average walk score across Maine facilities. Higher scores benefit residents, families, and staff.Communities with the same value for a metric share the same rank. Rankings cover every community we track in Maine that reports data for that category. Communities without available data are excluded, so the pool size varies from metric to metric.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
Walker's paradise. Daily errands do not require a car, with many shops and services nearby.

About this community

Occupancy

Occupancy rate
98%
Rank #113 / 240Occupancy rate — State benchmarkedThis home is ranked 113th out of 240 homes we track in Maine for occupancy. Shows this facility's occupancy rate versus the Maine average, with its Statewide rank out of 240. Higher occupancy signals strong local demand and financial stability.Communities with the same value for a metric share the same rank. Rankings cover every community we track in Maine that reports data for that category. Communities without available data are excluded, so the pool size varies from metric to metric.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
Higher than the Maine average: 83.1%
Occupied beds
39 / 40
Average occupied beds in Maine homes 64 beds

License Details

Facility TypeAssisted Housing
StatusActive
ExpirationSeptember 29, 2026
CountyCumberland
License NumberPND2380

Ownership & Operating Entity

Coastal Shores, Inc. is administered by Wendy A Rider.

Contact Information

Fax+1 (207) 725-1401

Additional Policies & Features

Pets not allowed

Amenities & Lifestyle

Specific ProgramsAccommodations

Contact Coastal Shores, Inc.

Inspection History

In Maine, the Department of Health and Human Services, Division of Licensing and Certification is responsible for inspecting long-term care facilities to ensure they meet quality of care standards.

Since 2024 · 2 years of data These figures come from state-published and/or federal inspection records. The period covered can vary depending on document availability. 11 deficiencies 38 inspections

Inspection Scorecard Info This scorecard compares key inspection, deficiency, and complaint metrics at this facility against the Maine state average. Metrics rated ≥15% worse than average are highlighted in red; those ≥15% better are highlighted in green.

Since 2024 vs. Maine state average
Overall vs. ME average 1 Worse Metrics worse than Maine average:
• Total deficiencies (267% above) 0 Better No metrics in this bucket.

Deficiencies Info Deficiencies are formal regulatory issues recorded during state inspections.

This FacilityME Averagevs. ME Avg
Total deficiencies Info Formal regulatory issues recorded by inspectors across all inspection types. 113 This facility has 267% more total deficiencies than a typical Maine nursing home (11 vs. ME avg 3).↑ 267% worse

Inspections Info State inspections evaluate whether the facility meets health and safety standards.

This FacilityME Averagevs. ME Avg
Total inspections Info Combined count of all inspections conducted at this facility. 3820 This facility has had 90% more total inspections than the Maine average (38 vs. ME avg 20). More inspections can mean more regulatory scrutiny rather than worse care.↑ 90% more
Show Inspection Reports

This home is administered by Wendy A Rider.

Places of interest near Coastal Shores, Inc.

Address 0.0 miles from city center Info Estimated distance in miles from Brunswick's city center to Coastal Shores, Inc.'s address, calculated via Google Maps.

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Compare Nursing Homes around the area

Info below is compiled from CMS reports & the ME Dept. of Health & Human Services (DHHS), senior community websites & trusted data sources such as Walk Score & BBB.

Communities are listed from highest to lowest based on our ranking methodology.

The facility name. Click to view the full profile page on Assisted Living Magazine, including photos, services, and contact info.
CMS (Centers for Medicare & Medicaid Services, the federal agency that regulates nursing homes) Overall 5-star rating — a composite of Health Inspection, Staffing, and Quality Measures scores. 5 stars = top 10% nationally. 1 star = bottom 10%. The single most important number to start with when comparing facilities.
Care Types in This Table AL (Assisted Living): Housing with help for daily activities like bathing, dressing, and medication, without 24-hour skilled nursing. NH (Nursing Home): 24/7 skilled nursing care for residents with complex, ongoing medical needs. SNF (Skilled Nursing Facility): Round-the-clock nursing care, often for recovery after surgery, injury, or illness. MC (Memory Care): Secured, specialized care for people living with Alzheimer's or dementia. RC (Respite Care): Short-term temporary care that gives family caregivers a break. RESC (Residential Care): Personal care and daily-living support in a smaller, more intimate residential setting. IL (Independent Living): Community living with dining, activities, and transportation for active seniors who need little personal care. HOS (Hospice Care): Comfort-focused care for those with a terminal illness, prioritizing quality of life over treatment. PC (Palliative Care):
Neighborhood or city area where the facility is located. Proximity to family, hospitals, and green space matters for both quality of life and ease of visitation. Consider drive time and transit access when evaluating location.
Licensed bed capacity. Larger facilities (300+ beds) often have more specialized programs but can feel institutional. Smaller homes (under 150 beds) tend to deliver more personalized care. Compare with Avg Res/Day to understand how full the facility typically runs.
Percentage of licensed beds filled on an average day. Color indicates financial health: green (90%+) = operationally strong, typically profitable. Amber (80–89%) = stable but leaving revenue on the table. Orange (70–79%) = financial strain likely, may struggle with fixed costs. Red (<70%) = significant distress, closure or ownership change risk increases sharply.
This facility's occupancy rate compared to the statewide average for similar facilities. A positive number means above-average demand. Facilities running 5%+ above the state average are typically the most sought-after in their market — a strong proxy for reputation.
CMS-adjusted total nurse hours per resident per day (RN + LPN + CNA combined). The national average is approximately 3.5 hrs. Higher is better — more direct care time per resident. Below 3.0 is a red flag. CMS weights RN hours more heavily because RNs handle complex clinical decisions that CNAs cannot.
CMS Health Inspection star rating (1–5 stars), based on the 3 most recent annual state surveys plus any complaint investigations. This is the hardest rating to manipulate — it reflects real surveyor findings on-site. 5 stars = fewest deficiencies found. 1 star = most. It carries the heaviest weight in the Overall CMS rating.
CMS Staffing star rating (1–5 stars), based on daily nurse staffing hours submitted to CMS via verified payroll data. Compares RN, LPN, and CNA coverage relative to resident acuity level. 5 stars = well above expected staffing. Weekend staffing is evaluated separately, as that's where many facilities quietly reduce coverage.
CMS Quality Measures star rating (1–5 stars), based on 15 clinical outcome metrics including fall rates, pressure ulcers, antipsychotic drug use, and hospital readmissions. Captures actual resident health outcomes, not just compliance. High QM combined with low Health Inspection scores can indicate a facility with strong care but weak documentation practices.
Registered Nurse hours per resident/day compared to the statewide average. RNs are the highest-skilled nursing staff — they assess residents, manage medications, and respond to emergencies. A value of +50% means RN coverage is 50% above the state norm. Negative values are a concern for residents with complex or acute medical needs.
Total nursing staff hours (RN + LPN + CNA combined) per resident/day vs. the statewide average. A broader measure than RN vs State — it captures the entire care team. A facility can have high total staffing but low RN hours, meaning more aides and fewer nurses. Read both columns together for the full picture.
Total dollar amount of federal monetary fines (civil money penalties) issued by CMS in the past 3 years. Fines are only levied for serious violations — typically actual harm to residents, repeated uncorrected deficiencies, or systemic non-compliance. Even a single fine is noteworthy. Multiple fines strongly suggest a pattern, not isolated incidents.
Total health deficiency citations from the most recent standard inspection cycle. Minor citations (scope A–C) are common and often administrative in nature. Higher counts aren't always disqualifying, but should be read alongside Severe Citations to understand actual harm levels. Under 10 is strong for a large facility; 30+ warrants a closer look.
Average deficiency citations per CMS inspection (survey) in the reporting window — total citations divided by the number of inspections. Lower is better; compare alongside total Citations and Severe Citations for context.
Citations at CMS scope/severity level D or higher — meaning actual harm occurred or residents were placed in immediate jeopardy. Examples include unaddressed falls, medication errors causing injury, neglect, or abuse.
Average number of residents in the building on any given day, derived from annual census data. Reflects true operating scale — a 400-bed facility running 200 residents/day operates very differently from one at 390. Higher resident counts generally mean more funded staffing hours.
Better Business Bureau rating (A+ to F). Reflects complaint history, business transparency, and how family disputes were resolved. A+ means no significant unresolved complaints. A blank (—) means the facility isn't BBB-accredited, which is common for healthcare providers and not necessarily a negative signal.
Walk Score® (0–100). Measures walkability of the surrounding area. 90–100 = Walker's Paradise. 70–89 = Very Walkable. 50–69 = Somewhat Walkable. Below 50 = Car-Dependent. Higher scores benefit family visitors, resident outings, and staff commuting.
The licensed owner or operator of record filed with CMS — the individual or organization legally accountable for the facility. Searching the operator name across other facilities can reveal chain or multi-site ownership, which matters: chain-operated homes tend to have more variable quality outcomes than independently run facilities.
What the home actually collects for resident care, after contractual allowances, bad debt and discounts — not gross billings. Taken from the latest complete annual cost report, so it is comparable across homes reporting the same period. Revenue alone doesn't indicate care quality, but it funds staffing and capital reinvestment. Pair with Payroll %. Figures are from each facility's most recent complete fiscal year — hover a value for the exact year; a * marks homes that report an older period than most facilities.
Staff salaries plus wage-related benefits from the latest complete annual cost report. Contract and agency labour is counted separately, under other operating costs, so a home leaning on agency staff can show a low figure here. Payroll is the cost most directly tied to care quality — compare with Payroll % for full context. Figures are from each facility's most recent complete fiscal year — hover a value for the exact year; a * marks homes that report an older period than most facilities.
Payroll as a share of NET PATIENT REVENUE (not gross revenue). Both figures come from the same cost-report year. A higher figure means more of each revenue dollar goes to staff pay. Read with the Staffing star rating to judge whether spend translates into coverage — and note that homes whose patient revenue covers only part of their operation can read implausibly high. The Maine average is: 52.1% Figures are from each facility's most recent complete fiscal year — hover a value for the exact year; a * marks homes that report an older period than most facilities.
CMS Certification Number: the unique federal identifier for this skilled nursing provider.
Maine Veterans’ Homes – Scarborough
NH
AL
MC
RESC
RC
SNF
Scarborough (Oak Hill)
120
Facility 120
ME AVG 20
Rank #5 / 356
92.5%
Facility 92.5%
ME AVG 87.2
Rank #130 / 240
+6%
5.63
Facility 5.63
ME AVG 4.50
Rank #2 / 30
 +25%+25%
$0
Facility $0
ME AVG $26.4k
Rank #1 / 30
9
Facility 9
ME AVG 28.5
Rank #2 / 30
3.0
Facility 3.0
ME AVG 5.9
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-111-
41
Facility 41
ME AVG 36
Rank #146 / 357
Maureen Carland
$86.7MFiscal year ending 06/2024
Facility $86.7MFiscal year ending 06/2024
ME AVG $17.8M
Rank #1 / 27
$10.9MFiscal year ending 06/2024
Facility $10.9MFiscal year ending 06/2024
ME AVG $7.2M
Rank #3 / 27
12.5%Fiscal year ending 06/2024
Facility 12.5%Fiscal year ending 06/2024
ME AVG 52.1%
Rank #27 / 27
205127
Mount Joseph at Waterville
NH
HOS
IL
PC
SNF
Waterville
111
Facility 111
ME AVG 20
Rank #7 / 356
89.4%
Facility 89.4%
ME AVG 87.2
Rank #150 / 240
+3%
5.01
Facility 5.01
ME AVG 4.50
Rank #5 / 30
 -29%+11%
$83.0k
Facility $83.0k
ME AVG $26.4k
Rank #30 / 30
49
Facility 49
ME AVG 28.5
Rank #27 / 30
12.3
Facility 12.3
ME AVG 5.9
Rank #30 / 30
499A+
36
Facility 36
ME AVG 36
Rank #167 / 357
Bsd Me 26 LLC
$15.0MFiscal year ending 12/2023
Facility $15.0MFiscal year ending 12/2023
ME AVG $17.8M
Rank #8 / 27
$6.2MFiscal year ending 12/2023
Facility $6.2MFiscal year ending 12/2023
ME AVG $7.2M
Rank #13 / 27
41.4%Fiscal year ending 12/2023
Facility 41.4%Fiscal year ending 12/2023
ME AVG 52.1%
Rank #24 / 27
205120
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Frequently Asked Questions about Coastal Shores, Inc.

Is Coastal Shores, Inc. in a walkable area?

Coastal Shores, Inc. has a walk score of 92. Walker's paradise. Daily errands do not require a car, with many shops and services nearby.

What is the license number of Coastal Shores, Inc.?

According to ME state health department records, Coastal Shores, Inc.'s license number is PND2380.

When does Coastal Shores, Inc.'s license expire?

According to ME state health department records, Coastal Shores, Inc.'s license expires on September 29, 2026.

What is the occupancy rate at Coastal Shores, Inc.?

Coastal Shores, Inc.'s occupancy is 98%.

Are pets allowed at Coastal Shores, Inc.?

No, Coastal Shores, Inc. has a no-pet policy.

Who is the administrator of Coastal Shores, Inc.?

Wendy A Rider is the administrator of Coastal Shores, Inc..

How many beds does Coastal Shores, Inc. have?

Coastal Shores, Inc. has 40 beds.

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