Occupancy rate
74%
In line with Colorado averagePrimarily long-term care, limited rehab
Most residents stay long-term, while a smaller portion are admitted for short-term rehab.
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Nursing Home
Hallmark Nursing Center
Hallmark Nursing Center is located in Denver, Colorado, providing skilled nursing and rehabilitation services. The facility focuses on inpatient and outpatient rehabilitation, as well as 24-hour skilled nursing care. It is recognized as one of the best nursing homes by U.S. News & World Report.
Quality ratings
The Overall CMS Rating combines results from health inspections, staffing levels and quality measures. Health inspections carry the most weight. Staffing and quality scores can increase or decrease the final rating based on performance compared to state and national standards.
Based on the results of the facility's three most recent standard inspections and any complaint investigations. CMS reviews the number, scope, and severity of deficiencies, with more recent findings weighted more heavily.
Measures average nursing staff hours per resident per day, including Registered Nurses (RNs) and total nursing staff. Ratings are adjusted based on the level of care residents require and are compared to state and national benchmarks.
Based on clinical and physical health indicators reported to CMS, such as hospital readmissions, falls, pressure ulcers, and improvements in mobility. These measures reflect how well residents' health needs are being managed.
Nursing care per resident
This shows how many total hours of nursing staff time are available per resident each day. Higher numbers usually mean more staff support.
Staffing hours breakdown
Hours of care per resident per day, broken down by staff type. Data from CMS Medicare.
Registered Nurse (RN)
Registered nurse hours per resident per day.
Registered nurse hours per resident per day.
Nurse Aide
Nurse aide hours per resident per day.
Nurse aide hours per resident per day.
Total Nursing (Weekend)
Total number of nurse staff hours per resident per day on weekends.
Total number of nurse staff hours per resident per day on weekends.
Physical Therapist
Physical therapist staff hours per resident per day.
Physical therapist staff hours per resident per day.
RN (Weekend)
Registered nurse hours per resident per day on weekends.
Registered nurse hours per resident per day on weekends.
Capacity and availability
Medium-capacity home
Offers a balance of services and community atmosphere.
Total beds
143
This home usually has availability
Lower occupancy suggests more openings may be available.
Occupancy rate
73.9%
Residents per day (avg)
89
Occupancy rate
73.9%
Residents per day (avg)
89
Who this home usually serves
Show admissions and discharges
TYPE OF STAY
Might be optimal for
Long-term residence
Daily assistance
Occasional rehab needs
Breakdown by payment type
Medicare
16% of new residents, usually for short-term rehab.
Typical stay
21 days
Private pay
61% of new residents, often for short stays.
Typical stay
2 - 3 months
Medicaid
23% of new residents, often for long-term daily care.
Typical stay
8 - 9 months
Finances and operations
Privately-owned community
Home revenue
$12.1M
Operating loss
-$2.3M
Privately-owned community
Home revenue
$12,062,068.00
Operating loss
$-2,348,186.00
Payroll costs
The portion of the home's budget spent on staff, including nurses, caregivers, and other employees who support care and operations.
$6.8M
The portion of the home's budget spent on staff, including nurses, caregivers, and other employees who support care and operations.
Other operating costs
All remaining costs needed to run the home, such as food, utilities, building maintenance, supplies and administrative expenses.
$7.6M
All remaining costs needed to run the home, such as food, utilities, building maintenance, supplies and administrative expenses.
Total costs
$14.4M
143-bed community
A larger shared setting that may offer more common spaces and organized community services.
40 years in operation
A longer operating history, which may indicate experience navigating regulations and delivering ongoing care.
BBB Rating: A+ (Not Accredited)
An independent rating from the Better Business Bureau based on factors such as complaint history, transparency, and business practices.
How BBB ratings work
How BBB ratings work
About this community
Occupancy
In line with Colorado averageOccupied beds
106 / 143
Average residents
72 per day
License details
Facility type
Snf/nf Dual Certification
Status
Active
Additional licensing details
CMS Certification Number:
065233
Awards:
Best Nursing Home 2026
Ownership & operating entity
Hallmark Nursing Center is administrated by Ford, Paul.
Owner name:
HALLMARK NURSING OPERATIONS, LLC
Staffing
Key information about the people who lead and staff this community.
Leadership
Contact:
Cristal Collier
Care Services
Nursing Services
Rehabilitation Services
Skilled Nursing
Licensed Nurses/CNAs
24-Hour Staffing
All Levels of Care
Programs & Activities
Specific Programs
Skilled Nursing, Rehabilitation, Alzheimer's & Dementia Care, Independent & Assisted Living
Inspection History
In Colorado, the Department of Public Health and Environment, Health Facilities Division is the regulatory body that performs unannounced surveys and publishes facility inspection findings.
Show Inspection Reports
Health Inspection History
Inspections
Total health inspections
6
Colorado average 4.8
Last Health inspection on Nov 2024
Total health citations
22
Colorado average 24.8
Citations per inspection
3.67
Colorado average 5.2
Health citations are formal notices following inspections when they fail to comply with safety and care standards.
19 of 22 citations resulted from standard inspections; and 3 of 22 resulted from complaint investigations.
Breakdown of citation severity (last 3 years)
Critical Health citations
0
0
100% better than Colorado averageColorado average: 0.4
Serious Health citations
4
4
90% worse than Colorado averageColorado average: 2.1
0 critical citations
4 serious citations
18 moderate citations
0 minor citations
Citations history (last 3 years)
Quality of Care serious citation
Issues related to how well residents receive appropriate treatment and support for their medical and daily care needs.
Nov 14, 2024
Issues related to how well residents receive appropriate treatment and support for their medical and daily care needs.
Nov 14, 2024
Corrected
Infection Control moderate citation
Issues related to preventing and controlling infections, including hygiene practices and safety protocols.
Feb 06, 2024
Issues related to preventing and controlling infections, including hygiene practices and safety protocols.
Feb 06, 2024
Corrected
Quality of Care moderate citation
Issues related to how well residents receive appropriate treatment and support for their medical and daily care needs.
Feb 06, 2024
Issues related to how well residents receive appropriate treatment and support for their medical and daily care needs.
Feb 06, 2024
Corrected
Care Planning moderate citation
Issues related to creating and updating personalized care plans for residents based on their needs and conditions.
Feb 06, 2024
Issues related to creating and updating personalized care plans for residents based on their needs and conditions.
Feb 06, 2024
Corrected
Data sourced from CMS Health Deficiencies reports. Citation severity codes range from A (least serious) to L (most serious). Immediate Jeopardy (J-L) citations indicate situations where the facility's noncompliance has placed residents at risk of death or serious harm.
Compare Nursing Homes around Denver The information below is reported by the Colorado Department of Public Health and Environment, Health Facilities Division.
Berkley Manor Care Center
NH
Nursing Home Licensed facility providing 24/7 skilled nursing care for residents with complex, ongoing medical needs. Staffed by RNs, LPNs, and CNAs. Inspected and star-rated annually by CMS. Accepts Medicare (short-term rehab) and Medicaid (long-term care).
AL
Assisted Living A licensed, long-term care setting for seniors or individuals with disabilities who need help with daily activities — like bathing, dressing, and medication management — but not 24-hour skilled nursing. Offers housing, meals, and around-the-clock support while aiming to maximize resident independence.
Denver
-
74.3%
-
4.33
-
1
29
2
71
-
85
Rustad, Morgan
$9,8M
$5,3M
54.4%
65223
Berkley Manor Care Center
NH
Nursing Home Licensed facility providing 24/7 skilled nursing care for residents with complex, ongoing medical needs. Staffed by RNs, LPNs, and CNAs. Inspected and star-rated annually by CMS. Accepts Medicare (short-term rehab) and Medicaid (long-term care).
AL
Assisted Living A licensed, long-term care setting for seniors or individuals with disabilities who need help with daily activities — like bathing, dressing, and medication management — but not 24-hour skilled nursing. Offers housing, meals, and around-the-clock support while aiming to maximize resident independence.
DENVER
96
74.3%
-3%
4.33
+12%
1
29
2
71
A+
-
Rustad, Morgan
$9,8M
$5,3M
54.4%
65223
Briarwood Health Care Center
NH
Nursing Home Licensed facility providing 24/7 skilled nursing care for residents with complex, ongoing medical needs. Staffed by RNs, LPNs, and CNAs. Inspected and star-rated annually by CMS. Accepts Medicare (short-term rehab) and Medicaid (long-term care).
AL
Assisted Living A licensed, long-term care setting for seniors or individuals with disabilities who need help with daily activities — like bathing, dressing, and medication management — but not 24-hour skilled nursing. Offers housing, meals, and around-the-clock support while aiming to maximize resident independence.
DENVER
109
75.3%
-2%
4.42
+15%
1
22
5
80
A+
-
Hoyle, Hollie
$10,7M
$5,8M
54.3%
65255
Hallmark Nursing Center
NH
Nursing Home Licensed facility providing 24/7 skilled nursing care for residents with complex, ongoing medical needs. Staffed by RNs, LPNs, and CNAs. Inspected and star-rated annually by CMS. Accepts Medicare (short-term rehab) and Medicaid (long-term care).
AL
Assisted Living A licensed, long-term care setting for seniors or individuals with disabilities who need help with daily activities — like bathing, dressing, and medication management — but not 24-hour skilled nursing. Offers housing, meals, and around-the-clock support while aiming to maximize resident independence.
DENVER
124
73.9%
-3%
3.72
-4%
1
22
4
89
A+
-
Pueblo Medical Investors, Llc
$11,9M
$6,8M
56.9%
65233
Amberwood Post Acute
NH
Nursing Home Licensed facility providing 24/7 skilled nursing care for residents with complex, ongoing medical needs. Staffed by RNs, LPNs, and CNAs. Inspected and star-rated annually by CMS. Accepts Medicare (short-term rehab) and Medicaid (long-term care).
AL
Assisted Living A licensed, long-term care setting for seniors or individuals with disabilities who need help with daily activities — like bathing, dressing, and medication management — but not 24-hour skilled nursing. Offers housing, meals, and around-the-clock support while aiming to maximize resident independence.
DENVER
88
87.2%
+14%
2.97
-23%
1
36
1
85
-
-
Centennial Master Tenant, Llc
$12,5M
$3,8M
30.4%
65034
Places of interest near Hallmark Nursing Center
6.9 miles from city center
3701 W RADCLIFF AVE, DENVER, CO 80236-
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Staffing Data (Q2 2025)
This data corresponds to Q2 2025 and is based on CMS Payroll-Based Journal.
Total staff
122
Employees
118
Contractors
4
Staff to resident ratio
1.28:1
33% worse than Colorado averageColorado average ratio: 1.91:1
Avg staff/day
47
Average shift
8.1 hours
0% compared with Colorado averageColorado average: 8.3 hours
Total staff hours (quarter)
34,715
Nursing staff breakdown
Registered Nurse
Manages medical care and health needs.
Total count
25
Average shift length
Average shift length. Calculated as total hours divided by days worked and average staff per day.
8.3 hours
Average shift length. Calculated as total hours divided by days worked and average staff per day.
8.3 hoursNo contractors work on this role.
Licensed Practical Nurse
Assists with medical care and medications.
Total count
13
Average shift length
Average shift length. Calculated as total hours divided by days worked and average staff per day.
8.9 hours
Average shift length. Calculated as total hours divided by days worked and average staff per day.
8.9 hoursNo contractors work on this role.
Certified Nursing Assistant
Helps with daily care and mobility.
Total count
52
Average shift length
Average shift length. Calculated as total hours divided by days worked and average staff per day.
8.2 hours
Average shift length. Calculated as total hours divided by days worked and average staff per day.
8.2 hoursNo contractors work on this role.
Contractor staffing
Total hours from contractors
0.2%
77 contractor hours this quarter
Occupational Therapy Assistant: 3
Medical Director: 1
Staff by category
| Certified Nursing Assistant | 52 | 0 | 52 | 16,796 | 91 | 100% | 8.2 |
| Registered Nurse | 25 | 0 | 25 | 6,964 | 91 | 100% | 8.3 |
| Licensed Practical Nurse | 13 | 0 | 13 | 3,710 | 91 | 100% | 8.9 |
| Clinical Nurse Specialist | 3 | 0 | 3 | 1,352 | 67 | 74% | 7.7 |
| Other Dietary Services Staff | 3 | 0 | 3 | 1,016 | 88 | 97% | 7.3 |
| Mental Health Service Worker | 1 | 0 | 1 | 524 | 60 | 66% | 8.7 |
| Administrator | 1 | 0 | 1 | 520 | 65 | 71% | 8 |
| Dental Services Staff | 1 | 0 | 1 | 503 | 63 | 69% | 8 |
| Qualified Social Worker | 1 | 0 | 1 | 488 | 62 | 68% | 7.9 |
| Other Social Services Staff | 1 | 0 | 1 | 481 | 65 | 71% | 7.4 |
| Physical Therapy Assistant | 5 | 0 | 5 | 471 | 61 | 67% | 7.1 |
| Nurse Practitioner | 1 | 0 | 1 | 456 | 57 | 63% | 8 |
| Occupational Therapy Aide | 1 | 0 | 1 | 418 | 59 | 65% | 7.1 |
| Respiratory Therapy Technician | 3 | 0 | 3 | 371 | 61 | 67% | 4.7 |
| RN Director of Nursing | 1 | 0 | 1 | 233 | 32 | 35% | 7.3 |
| Speech Language Pathologist | 3 | 0 | 3 | 170 | 35 | 38% | 4.6 |
| Nurse Aide in Training | 3 | 0 | 3 | 166 | 17 | 19% | 8.3 |
| Occupational Therapy Assistant | 0 | 3 | 3 | 43 | 6 | 7% | 7.1 |
| Medical Director | 0 | 1 | 1 | 35 | 3 | 3% | 11.5 |
52 Certified Nursing Assistant
% of Days
100%
25 Registered Nurse
% of Days
100%
13 Licensed Practical Nurse
% of Days
100%
3 Clinical Nurse Specialist
% of Days
74%
3 Other Dietary Services Staff
% of Days
97%
1 Mental Health Service Worker
% of Days
66%
1 Administrator
% of Days
71%
1 Dental Services Staff
% of Days
69%
1 Qualified Social Worker
% of Days
68%
1 Other Social Services Staff
% of Days
71%
5 Physical Therapy Assistant
% of Days
67%
1 Nurse Practitioner
% of Days
63%
1 Occupational Therapy Aide
% of Days
65%
3 Respiratory Therapy Technician
% of Days
67%
1 RN Director of Nursing
% of Days
35%
3 Speech Language Pathologist
% of Days
38%
3 Nurse Aide in Training
% of Days
19%
3 Occupational Therapy Assistant
% of Days
7%
1 Medical Director
% of Days
3%
Facility Characteristics
Source: CMS Long-Term Care Facility Characteristics (Data as of Jan 2026)
Total census
95 residents
Residents by payment source
Medicare
10 residents (10.5%)
Medicaid
58 residents (61.1%)
Private pay or other
27 residents (28.4%)
Programs & Services
Residents' Group
Residents meet regularly to discuss policies, care quality, and activities
Active Resident Council
Organized group of residents that meets regularly to discuss facility policies, quality of life, and activities.
Data sourced from CMS Long-Term Care Facility Characteristics quarterly report. Payer mix reflects the current resident census by primary payment source.
Quality of care over time
These measures show how residents usually do over time at this home, based on health outcomes and preventive care.
High-risk clinical events score
A composite score based on pressure ulcers, falls with injury, weight loss, walking ability decline, and activities of daily living decline.
8.8
A composite score based on pressure ulcers, falls with injury, weight loss, walking ability decline, and activities of daily living decline.
8.8
In line with Colorado averageColorado average: 9.0
Functional decline score
A composite score based on activities of daily living decline, walking ability decline, and incontinence.
21.1
A composite score based on activities of daily living decline, walking ability decline, and incontinence.
21.1
12% worse than Colorado averageColorado average: 18.8
Long-stay resident measures
CMS star rating based on long-stay quality measure performance. 5 stars = significantly above average, 1 star = significantly below average.
Need for Help with Daily Activities Increased
Percent of long-stay residents whose need for help with daily activities has increased
14.2%
Percent of long-stay residents whose need for help with daily activities has increased
14.2%
12% better than Colorado averageColorado average: 16.0%
Walking Ability Worsened
Percent of long-stay residents whose ability to move independently worsened
20.6%
Percent of long-stay residents whose ability to move independently worsened
20.6%
21% worse than Colorado averageColorado average: 17.0%
Low Risk Residents with Bowel/Bladder Incontinence
Percent of low risk long-stay residents who lose control of their bowels or bladder
28.5%
Percent of low risk long-stay residents who lose control of their bowels or bladder
28.5%
23% worse than Colorado averageColorado average: 23.2%
Falls with Major Injury
Percent of long-stay residents experiencing one or more falls with major injury
2.9%
Percent of long-stay residents experiencing one or more falls with major injury
2.9%
14% better than Colorado averageColorado average: 3.3%
High Risk Residents with Pressure Ulcers
Percent of long-stay high risk residents with pressure ulcers
1.4%
Percent of long-stay high risk residents with pressure ulcers
1.4%
65% better than Colorado averageColorado average: 3.9%
Urinary Tract Infection
Percent of long-stay residents with a urinary tract infection
2.3%
Percent of long-stay residents with a urinary tract infection
2.3%
59% worse than Colorado averageColorado average: 1.4%
Lost Too Much Weight
Percent of long-stay residents who lose too much weight
4.9%
Percent of long-stay residents who lose too much weight
4.9%
6% better than Colorado averageColorado average: 5.2%
Depressive Symptoms
Percent of long-stay residents who have depressive symptoms
7.5%
Percent of long-stay residents who have depressive symptoms
7.5%
5% worse than Colorado averageColorado average: 7.2%
Antipsychotic Use
Percent of long-stay residents who received an antipsychotic medication
13.3%
Percent of long-stay residents who received an antipsychotic medication
13.3%
29% better than Colorado averageColorado average: 18.8%
Pneumococcal Vaccine
Percent of long-stay residents assessed and appropriately given the pneumococcal vaccine
100.0%
Percent of long-stay residents assessed and appropriately given the pneumococcal vaccine
100.0%
7% better than Colorado averageColorado average: 93.3%
Influenza Vaccine
Percent of long-stay residents assessed and appropriately given the seasonal influenza vaccine
98.8%
Percent of long-stay residents assessed and appropriately given the seasonal influenza vaccine
98.8%
In line with Colorado averageColorado average: 94.7%
Hospitalizations per 1,000 days
Number of hospitalizations per 1,000 long-stay resident days.
1.89
Number of hospitalizations per 1,000 long-stay resident days.
1.89
45% worse than Colorado averageColorado average: 1.30
ED visits per 1,000 days
Number of outpatient emergency department visits per 1,000 long-stay resident days.
0.89
Number of outpatient emergency department visits per 1,000 long-stay resident days.
0.89
47% better than Colorado averageColorado average: 1.67
Short-stay resident measures
CMS star rating based on short-stay quality measure performance. 5 stars = much above average, 1 star = much below average.
Pneumococcal Vaccine
Percent of short-stay residents assessed and appropriately given the pneumococcal vaccine
94.1%
Percent of short-stay residents assessed and appropriately given the pneumococcal vaccine
94.1%
23% better than Colorado averageColorado average: 76.6%
Antipsychotic medication increase
Percent of short-stay residents who newly received an antipsychotic medication
0.6%
Percent of short-stay residents who newly received an antipsychotic medication
0.6%
60% better than Colorado averageColorado average: 1.4%
Influenza Vaccine
Percent of short-stay residents assessed and appropriately given the seasonal influenza vaccine
67.1%
Percent of short-stay residents assessed and appropriately given the seasonal influenza vaccine
67.1%
11% worse than Colorado averageColorado average: 75.6%
Re-hospitalized after SNF stay
Percentage of short-stay residents who were re-hospitalized after their nursing home admission.
17.2%
Percentage of short-stay residents who were re-hospitalized after their nursing home admission.
17.2%
15% better than Colorado averageColorado average: 20.3%
Emergency department visits
Percentage of short-stay residents who had an outpatient emergency department visit.
14.5%
Percentage of short-stay residents who had an outpatient emergency department visit.
14.5%
13% worse than Colorado averageColorado average: 12.8%
Falls with major injury
Percentage of SNF residents who experience falls with major injury during their stay.
0.0%
Percentage of SNF residents who experience falls with major injury during their stay.
0.0%
100% better than Colorado averageColorado average: 0.8%
Ability to care for self at discharge
Percentage of residents at or above expected ability to care for themselves at discharge.
63.6%
Percentage of residents at or above expected ability to care for themselves at discharge.
63.6%
19% better than Colorado averageColorado average: 53.7%
Successful return to home or community
Rate of successful return to home or community from a skilled nursing facility.
40.9%
Rate of successful return to home or community from a skilled nursing facility.
40.9%
19% worse than Colorado averageColorado average: 50.6%
Quality measures are calculated from Minimum Data Set (MDS) assessments. For most measures, lower percentages indicate better care quality.
Penalties and fines
Federal penalties imposed by CMS for regulatory violations, including civil money penalties (fines) and denials of payment for new Medicare/Medicaid admissions.
Source: CMS Penalties Database (Data as of Jan 2026)
Total fines amount
$7K
83% lower than Colorado averageColorado average: $40K
Number of fines
1
55% fewer fines than Colorado averageColorado average: 2.2
Payment Denials
Serious action where Medicare and/or Medicaid temporarily stops payments for new residents until issues are fixed.
0
Serious action where Medicare and/or Medicaid temporarily stops payments for new residents until issues are fixed.
0
100% fewer payment denials than Colorado averageColorado average: 0.3
Fines amount comparison
Fines amount comparison
This facility
$7K
Colorado average
$40K
Penalty History
Penalties are imposed by CMS for violations of federal nursing home regulations.
Civil Money Penalty
Fines imposed for noncompliance, which can be assessed per day or per instance of violation.
Nov 14, 2024
Fines imposed for noncompliance, which can be assessed per day or per instance of violation.
Nov 14, 2024
$7K
Last updated: Jan 2026
Financial Trends
Historical financial and operational data for Hallmark Nursing Center based on CMS SNF Cost Reports.
Occupancy Rate
73.9%
↑ 1.3pp vs 2022
Net Income
-$2,348,186
↓ ~$1.0M vs 2022
Total Payroll
$8,852,135
↑ ~$604K vs 2022
Profit Margin
-19.7%
↓ 8.4pp vs 2022
Loading trend charts...
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