Total Health inspections
6
25% above Colorado average
Colorado average:
4.8
Last Health inspection on Nov 2024
Primarily long-term care, limited rehab
Most residents stay long-term, while a smaller portion are admitted for short-term rehab.
Hallmark Nursing Center
Hallmark Nursing Center is a Nursing Home in Colorado
Hallmark Nursing Center is a Nursing Home in Colorado
Hallmark Nursing Center
Hallmark Nursing Center is a Nursing Home in Colorado
Hallmark Nursing Center is a Nursing Home in Colorado
Hallmark Nursing Center is located in Denver, Colorado, providing skilled nursing and rehabilitation services. The facility focuses on inpatient and outpatient rehabilitation, as well as 24-hour skilled nursing care. It is recognized as one of the best nursing homes by U.S. News & World Report.
Quality ratings
Official CMS rating based on health inspections, staffing and quality measures.
Official CMS rating based on deficiencies found during state health inspections.
Official CMS rating based on nurse staffing hours per resident per day.
Official CMS rating based on clinical outcomes for residents.
Capacity and availability
Medium-capacity home
Offers a balance of services and community atmosphere.
Total beds
143
This home usually has availability
Lower occupancy suggests more openings may be available.
Occupancy rate
73.9%
Residents per day (avg)
89
Occupancy rate
73.9%
Residents per day (avg)
89
Who this home usually serves
Show admissions and discharges
TYPE OF STAY
Might be optimal for
Long-term residence
Daily assistance
Occasional rehab needs
Breakdown by payment type
Medicare
16% of new residents, usually for short-term rehab.
Typical stay
21 days
Private pay
61% of new residents, often for short stays.
Typical stay
2 - 3 months
Medicaid
23% of new residents, often for long-term daily care.
Typical stay
8 - 9 months
Finances and operations
Proprietary home
Other
Home revenue
$12.1M
Operating loss
-$2.3M
Proprietary home
Other
Home revenue
$12,062,068.00
Operating loss
$-2,348,186.00
Payroll costs
The portion of the home's budget spent on staff, including nurses, caregivers, and other employees who support care and operations.
$6.8M
The portion of the home's budget spent on staff, including nurses, caregivers, and other employees who support care and operations.
Other operating costs
All remaining costs needed to run the home, such as food, utilities, building maintenance, supplies and administrative expenses.
$7.6M
All remaining costs needed to run the home, such as food, utilities, building maintenance, supplies and administrative expenses.
Total costs
$14.4M
143-bed community
A larger shared setting that may offer more common spaces and organized community services.
About this community
License Status
ActiveFacility Type
SNF/NF Dual Certification
Additional licensing details
CMS Certification Number:
065233
Awards:
Best Nursing Home 2026
Ownership & operating entity
Hallmark Nursing Center is administrated by Ford, Paul.
Owner name:
HALLMARK NURSING OPERATIONS, LLC
Care Services
Nursing Services
Rehabilitation Services
Skilled Nursing
Licensed Nurses/CNAs
24-Hour Staffing
All Levels of Care
Amenities & Lifestyle
Programs & Activities
Specific Programs
Skilled Nursing, Rehabilitation, Alzheimer's & Dementia Care, Independent & Assisted Living
Compare Nursing Homes around Denver
The information below is reported by the Colorado Department of Public Health and Environment, Health Facilities Division.
Berkley Manor Care Center
SNF
Nursing Home 24/7 care needed
AL
Assisted Living For seniors needing help with daily tasks but not full-time nursing.
-
-
No
85
RUSTAD, MORGAN
74.3%
$9,822,621.00
$5,342,807.00
54.4%
71.30
4.3312
1
29
2
-
-
Berkley Manor Care Center
+18%
+12%
-3%
SNF
Nursing Home 24/7 care needed
AL
Assisted Living For seniors needing help with daily tasks but not full-time nursing.
CO 80224-1447
96
No
-
RUSTAD, MORGAN
74.3%
$9,822,621.00
$5,342,807.00
54.4%
71.30
4.3312
1
29
2
+18%+12%-3%
Briarwood Health Care Center
-10%
+15%
-2%
SNF
Nursing Home 24/7 care needed
AL
Assisted Living For seniors needing help with daily tasks but not full-time nursing.
CO 80206-2016
109
No
-
HOYLE, HOLLIE
75.3%
$10,725,367.00
$5,829,232.00
54.3%
80.20
4.4234
1
22
5
-10%+15%-2%
Hallmark Nursing Center
+52%
-4%
-3%
SNF
Nursing Home 24/7 care needed
AL
Assisted Living For seniors needing help with daily tasks but not full-time nursing.
CO 80236-
124
No
-
PUEBLO MEDICAL INVESTORS, LLC
73.9%
$11,918,115.00
$6,781,997.00
56.9%
88.60
3.7215
1
22
4
+52%-4%-3%
Amberwood Post Acute
-37%
-23%
+14%
SNF
Nursing Home 24/7 care needed
AL
Assisted Living For seniors needing help with daily tasks but not full-time nursing.
CO 80222-4723
88
No
-
CENTENNIAL MASTER TENANT, LLC
87.2%
$12,500,055.00
$3,795,519.00
30.4%
85.20
2.9672
1
36
1
-37%-23%+14%
Berkley Manor Care Center
Type of care:
SNF
AL
Pets Allowed:
No
Operator:
RUSTAD, MORGAN
CCN:
65223
Occupancy:
74.3%
Home Revenue:
$9,822,621.00
Payroll Costs:
$5,342,807.00
Payroll %:
54.4%
Avg Residents/Day:
71.30
Overall Rating:
Adj Nurse Hours:
4.3312
Health Insp Rating:
Staffing Rating:
QM Rating:
Number of Fines:
1
Citations:
29
Severe Citations:
2
Berkley Manor Care Center
Type of care:
SNF
AL
Community:
CO 80224-1447
Bed Count:
96
Pets Allowed:
No
Operator:
RUSTAD, MORGAN
CCN:
65223
Occupancy:
74.3%
Home Revenue:
$9,822,621.00
Payroll Costs:
$5,342,807.00
Payroll %:
54.4%
Avg Residents/Day:
71.30
Overall Rating:
Adj Nurse Hours:
4.3312
Health Insp Rating:
Staffing Rating:
QM Rating:
Number of Fines:
1
Citations:
29
Severe Citations:
2
RN share vs State Avg:
+18%
+18%
Staffing vs State Avg:
+12%
+12%
Occupancy vs State Avg:
-3%
-3%
Briarwood Health Care Center
Type of care:
SNF
AL
Community:
CO 80206-2016
Bed Count:
109
Pets Allowed:
No
Operator:
HOYLE, HOLLIE
CCN:
65255
Occupancy:
75.3%
Home Revenue:
$10,725,367.00
Payroll Costs:
$5,829,232.00
Payroll %:
54.3%
Avg Residents/Day:
80.20
Overall Rating:
Adj Nurse Hours:
4.4234
Health Insp Rating:
Staffing Rating:
QM Rating:
Number of Fines:
1
Citations:
22
Severe Citations:
5
RN share vs State Avg:
-10%
-10%
Staffing vs State Avg:
+15%
+15%
Occupancy vs State Avg:
-2%
-2%
Hallmark Nursing Center
Type of care:
SNF
AL
Community:
CO 80236-
Bed Count:
124
Pets Allowed:
No
Operator:
PUEBLO MEDICAL INVESTORS, LLC
CCN:
65233
Occupancy:
73.9%
Home Revenue:
$11,918,115.00
Payroll Costs:
$6,781,997.00
Payroll %:
56.9%
Avg Residents/Day:
88.60
Overall Rating:
Adj Nurse Hours:
3.7215
Health Insp Rating:
Staffing Rating:
QM Rating:
Number of Fines:
1
Citations:
22
Severe Citations:
4
RN share vs State Avg:
+52%
+52%
Staffing vs State Avg:
-4%
-4%
Occupancy vs State Avg:
-3%
-3%
Amberwood Post Acute
Type of care:
SNF
AL
Community:
CO 80222-4723
Bed Count:
88
Pets Allowed:
No
Operator:
CENTENNIAL MASTER TENANT, LLC
CCN:
65034
Occupancy:
87.2%
Home Revenue:
$12,500,055.00
Payroll Costs:
$3,795,519.00
Payroll %:
30.4%
Avg Residents/Day:
85.20
Overall Rating:
Adj Nurse Hours:
2.9672
Health Insp Rating:
Staffing Rating:
QM Rating:
Number of Fines:
1
Citations:
36
Severe Citations:
1
RN share vs State Avg:
-37%
-37%
Staffing vs State Avg:
-23%
-23%
Occupancy vs State Avg:
+14%
+14%Places of interest near Hallmark Nursing Center
6.9 miles from city center
DENVER, CO 80236-
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Staffing Data
Source: CMS Payroll-Based Journal (Q2 2025)
122
Total Staff
118
Employees
4
Contractors
34,715
Total Hours (Quarter)
47
Avg Staff/Day
8.1
Avg Shift (hrs)
Nursing Staff Breakdown
| Role ⓘ | Count ⓘ | Avg Shift (hrs) ⓘ | Uses Contractors? ⓘ |
|---|---|---|---|
| Registered Nurse | 25 | 8.3 | No |
| Licensed Practical Nurse | 13 | 8.9 | No |
| Certified Nursing Assistant | 52 | 8.2 | No |
Staff by Category
Administration ⓘ
2 staff
8.2hs shift avg
Nursing Staff ⓘ
94 staff
8.3hs shift avg
Physicians & Practitioners ⓘ
4 staff
7.8hs shift avg
Therapy Services ⓘ
15 staff
6hs shift avg
Activities & Recreation ⓘ
0 staff
0hs shift avg
Social Services ⓘ
2 staff
7.6hs shift avg
Dietary Services ⓘ
3 staff
7.3hs shift avg
Other Services ⓘ
2 staff
8.4hs shift avg
Contractor Analysis
0.2%
of total hours from contractors
77 contractor hours this quarter
Medical Director: 1
Occupational Therapy Assistant: 3
| Role ⓘ | Employees ⓘ | Contractors ⓘ | Total Staff ⓘ | Total Hours ⓘ | Days Worked ⓘ | % of Days ⓘ | Avg Shift (hrs) ⓘ |
|---|---|---|---|---|---|---|---|
| Certified Nursing Assistant | 52 | 0 | 52 | 16,796 | 91 | 100% | 8.2 |
| Registered Nurse | 25 | 0 | 25 | 6,964 | 91 | 100% | 8.3 |
| Licensed Practical Nurse | 13 | 0 | 13 | 3,710 | 91 | 100% | 8.9 |
| Clinical Nurse Specialist | 3 | 0 | 3 | 1,352 | 67 | 74% | 7.7 |
| Other Dietary Services Staff | 3 | 0 | 3 | 1,016 | 88 | 97% | 7.3 |
| Mental Health Service Worker | 1 | 0 | 1 | 524 | 60 | 66% | 8.7 |
| Administrator | 1 | 0 | 1 | 520 | 65 | 71% | 8 |
| Dental Services Staff | 1 | 0 | 1 | 503 | 63 | 69% | 8 |
| Qualified Social Worker | 1 | 0 | 1 | 488 | 62 | 68% | 7.9 |
| Other Social Services Staff | 1 | 0 | 1 | 481 | 65 | 71% | 7.4 |
| Physical Therapy Assistant | 5 | 0 | 5 | 471 | 61 | 67% | 7.1 |
| Nurse Practitioner | 1 | 0 | 1 | 456 | 57 | 63% | 8 |
| Occupational Therapy Aide | 1 | 0 | 1 | 418 | 59 | 65% | 7.1 |
| Respiratory Therapy Technician | 3 | 0 | 3 | 371 | 61 | 67% | 4.7 |
| RN Director of Nursing | 1 | 0 | 1 | 233 | 32 | 35% | 7.3 |
| Speech Language Pathologist | 3 | 0 | 3 | 170 | 35 | 38% | 4.6 |
| Nurse Aide in Training | 3 | 0 | 3 | 166 | 17 | 19% | 8.3 |
| Occupational Therapy Assistant | 0 | 3 | 3 | 43 | 6 | 7% | 7.1 |
| Medical Director | 0 | 1 | 1 | 35 | 3 | 3% | 11.5 |
Health Inspection History
Total Health citations
22
11% below Colorado average
Colorado average:
24.8
3.67 citations per inspection (avg)
Citations origin
Citations can result from standard inspections or complaint-based investigations.
Standard inspections
19 citations
Complaint investigations
3 citations
Breakdown of citations
Critical Health citations
0
100% below Colorado average
Colorado average:
0.4
Serious Health citations
4
90% above Colorado average
Colorado average:
2.1
Moderate Health citations
18
Minor Health citations
0
Citations history (last 3 years)
Quality of Care serious citation
Nov 14, 2024
Corrected
Infection Control moderate citation
Feb 06, 2024
Corrected
Quality of Care moderate citation
Feb 06, 2024
Corrected
Care Planning moderate citation
Feb 06, 2024
Corrected
Facility Characteristics
Source: CMS Long-Term Care Facility Characteristics (Data as of Jan 2026)
Ownership: For-Profit Corporation
Part of: Life Care Centers of America
Resident Census by Payment Source
95
Total Residents
Medicare
10
(10.5%)
ⓘ
Medicaid
58
(61.1%)
ⓘ
Private Pay/Other
27
(28.4%)
ⓘ
Programs & Services
Residents' Group
ⓘ
Family Engagement
Active councils help families stay involved in care decisions and facility operations.
Active
Resident Council
ⓘ
Quality of care over time
These measures show how residents usually do over time at this home, based on health outcomes and preventive care.
High-risk clinical events score
8.8
Near Colorado average
Colorado average:
9.0
Functional decline score
21.1
12% worse than Colorado average
Colorado average:
18.8
Long-Stay Resident Measures
Daily care & independence
Need for Help with Daily Activities Increased
14.2%
12% below Colorado average.
Walking Ability Worsened
20.6%
21% above Colorado average.
Low Risk Long-Stay Residents with Bowel/Bladder Incontinence
28.5%
23% above Colorado average.
Safety & clinical stability
Falls with Major Injury
2.9%
14% below Colorado average.
High Risk Residents with Pressure Ulcers
1.4%
65% below Colorado average.
Urinary Tract Infection
2.3%
59% above Colorado average.
Emotional & behavioral wellbeing
Depressive Symptoms
7.5%
5% above Colorado average.
Antipsychotic Use
13.3%
29% below Colorado average.
Preventive care
Pneumococcal Vaccine
100.0%
7% above Colorado average.
Influenza Vaccine
98.8%
4% above Colorado average.
Nutrition & physical health
Lost Too Much Weight
4.9%
6% below Colorado average.Short-stay resident measures
Pneumococcal Vaccine
94.1%
23% better than Colorado average
Antipsychotic medication increase
0.6%
60% better than Colorado average
Influenza Vaccine
67.1%
11% worse than Colorado average Penalties and fines
Federal penalties imposed by CMS for regulatory violations, including civil money penalties (fines) and denials of payment for new Medicare/Medicaid admissions.
Source: CMS Penalties Database (Data as of Jan 2026)
Total fines amount
$7K
This home paid 83% less in fines than the state average.
Colorado average:
$40K
Number of Fines
1
This home received 55% fewer fines than the state average.
Colorado average:
2.2
Payment Denials
0
This home had 100% fewer payment denials than the state average.
Colorado average:
0.3
Penalty History
Penalties are imposed by CMS for violations of federal nursing home regulations.
Civil Money Penalty
Nov 14, 2024
$7K
Last updated: Jan 2026
Financial Trends
Historical financial and operational data for Hallmark Nursing Center based on CMS SNF Cost Reports.
Occupancy Rate
73.9%
↑ 1.3pp vs 2022
Net Income
-$2,348,186
↓ ~$1.0M vs 2022
Total Payroll
$8,852,135
↑ ~$604K vs 2022
Profit Margin
-19.7%
↓ 8.4pp vs 2022
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