Mix of rehab and long-term care
This home supports both short-term rehab and long-term care, with residents staying for a wide range of durations.
Nu-Roc Health and Rehabilitation Center
Nu-Roc Health and Rehabilitation Center is a Nursing Home in Wisconsin
Nu-Roc Health and Rehabilitation… is a Nursing Home in Wisconsin
Nu-Roc Health and Rehabilitation Center
Nu-Roc Health and Rehabilitation Center is a Nursing Home in Wisconsin
Nu-Roc Health and Rehabilitation… is a Nursing Home in Wisconsin
Overview of Nu-Roc Health and Rehabilitation Center
Introducing Nu-Roc Health & Rehabilitation Center – a home of excellence and compassion. Here, dedicated professionals offer not only top-tier services but also genuine care, making it the ideal choice among nursing homes near you. From short-term rehabilitation to long-term care services and skilled nursing, Nu-Roc meets all nursing home requirements while ensuring an unwavering commitment to quality.
Nestled in Laona, Wisconsin, this center goes beyond the basics. It boasts a serene community garden and a dedicated family visitation room, creating a comforting ambiance for residents. For those seeking short-term respite stays, Nu-Roc warmly welcomes them into its fold. The vibrancy of this center is amplified through engaging activities like art and music sessions, fostering a lively environment. Essential amenities like wireless internet, cable television, housekeeping, and laundry services ensure comfort without compromise. At Nu-Roc Health & Rehabilitation Center, the blend of genuine care and exceptional services makes it a reliable choice that not only meets but exceeds expectations.
Quality ratings
Based on health inspections, staffing and quality measures.
Based on deficiencies found during state health inspections.
Based on nurse staffing hours per resident per day.
Based on clinical outcomes for residents.
Capacity and availability
Smaller home
May offer a more intimate, personalized care environment.
Total beds
50
This home usually has availability
Lower occupancy suggests more openings may be available.
Occupancy rate
73%
Residents per day (avg)
37
Occupancy rate
73%
Residents per day (avg)
37
Who this home usually serves
Show admissions and discharges
TYPE OF STAY
Might be optimal for
Flexible care needs
Breakdown by payment type
Medicare
30% of new residents, usually for short-term rehab.
Typical stay
6 - 7 months
Private pay
63% of new residents, often for short stays.
Typical stay
3 - 4 months
Medicaid
7% of new residents, often for long-term daily care.
Typical stay
7 - 8 months
Finances and operations
Voluntary non-profit home
Church
Home revenue
$5.2M
Deficit of revenue
-$150.2K
Voluntary non-profit home
Church
Home revenue
$5,201,219.00
Deficit of revenue
$-150,244.00
Payroll costs
The portion of the home's budget spent on staff, including nurses, caregivers, and other employees who support care and operations.
$2.4M
The portion of the home's budget spent on staff, including nurses, caregivers, and other employees who support care and operations.
Other operating costs
All remaining costs needed to run the home, such as food, utilities, building maintenance, supplies and administrative expenses.
$2.7M
All remaining costs needed to run the home, such as food, utilities, building maintenance, supplies and administrative expenses.
Total costs
$5.1M
50-bed community
A moderately sized community that may balance personal attention with shared amenities and social activities.
Walk Score: 0 / 100
Car-dependent. Most errands require a car, with limited nearby walkable options.
About this community
Facility Type
Skilled Care
Additional licensing details
CMS Certification Number:
525623
County:
FOREST
Ownership & operating entity
Nu-Roc Health and Rehabilitation Center is legally operated by NU ROC HEALTH AND REHAB CENTER LLC, and administrated by CHARITY DAVIS.
Profit status:
LIMITED LIABILITY COMPANY
Care Services
Alzheimer's Certification
Contact Information
Fax:
(715) 674-4016
Types of Care at Nu-Roc Health and Rehabilitation Center
Memory Care
Respite Care
Nursing Home
Hospice Care
Matterport
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Places of interest near Nu-Roc Health and Rehabilitation Center
6.1 miles from city center
3576 Nu Roc Lane Laona, WI 54541
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Staffing Data
Source: CMS Payroll-Based Journal (Q2 2025)
57
Total Staff
45
Employees
12
Contractors
13,607
Total Hours (Quarter)
19
Avg Staff/Day
7.9
Avg Shift (hrs)
Nursing Staff Breakdown
| Role ⓘ | Count ⓘ | Avg Shift (hrs) ⓘ | Uses Contractors? ⓘ |
|---|---|---|---|
| Registered Nurse | 8 | 7.9 | No |
| Licensed Practical Nurse | 6 | 8.9 | Yes |
| Certified Nursing Assistant | 26 | 8.6 | Yes |
Staff by Category
Administration ⓘ
2 staff
7hs shift avg
Nursing Staff ⓘ
41 staff
8.5hs shift avg
Physicians & Practitioners ⓘ
3 staff
7.9hs shift avg
Therapy Services ⓘ
5 staff
7.1hs shift avg
Activities & Recreation ⓘ
0 staff
0hs shift avg
Social Services ⓘ
1 staff
6.9hs shift avg
Dietary Services ⓘ
4 staff
4.1hs shift avg
Other Services ⓘ
1 staff
4.8hs shift avg
Contractor Analysis
23.3%
of total hours from contractors
3,169 contractor hours this quarter
Licensed Practical Nurse: 2
Certified Nursing Assistant: 4
Speech Language Pathologist: 1
Physical Therapy Aide: 1
Physical Therapy Assistant: 1
Medical Director: 1
Respiratory Therapy Technician: 1
Qualified Social Worker: 1
| Role ⓘ | Employees ⓘ | Contractors ⓘ | Total Staff ⓘ | Total Hours ⓘ | Days Worked ⓘ | % of Days ⓘ | Avg Shift (hrs) ⓘ |
|---|---|---|---|---|---|---|---|
| Certified Nursing Assistant | 22 | 4 | 26 | 6,003 | 91 | 100% | 8.6 |
| Registered Nurse | 8 | 0 | 8 | 1,956 | 91 | 100% | 7.9 |
| Licensed Practical Nurse | 4 | 2 | 6 | 1,953 | 91 | 100% | 8.9 |
| Physical Therapy Assistant | 0 | 1 | 1 | 512 | 64 | 70% | 8 |
| Physical Therapy Aide | 0 | 1 | 1 | 500 | 60 | 66% | 8.3 |
| Nurse Practitioner | 1 | 0 | 1 | 493 | 63 | 69% | 7.8 |
| Other Dietary Services Staff | 4 | 0 | 4 | 492 | 81 | 89% | 4.1 |
| Administrator | 1 | 0 | 1 | 472 | 59 | 65% | 8 |
| Speech Language Pathologist | 0 | 1 | 1 | 437 | 53 | 58% | 8.2 |
| Mental Health Service Worker | 1 | 0 | 1 | 257 | 54 | 59% | 4.8 |
| Clinical Nurse Specialist | 2 | 0 | 2 | 216 | 26 | 29% | 8 |
| Qualified Social Worker | 0 | 1 | 1 | 158 | 23 | 25% | 6.9 |
| Occupational Therapy Aide | 1 | 0 | 1 | 104 | 16 | 18% | 6.5 |
| Respiratory Therapy Technician | 0 | 1 | 1 | 33 | 29 | 32% | 1.1 |
| Medical Director | 0 | 1 | 1 | 15 | 11 | 12% | 1.4 |
| Medication Aide/Technician | 1 | 0 | 1 | 9 | 2 | 2% | 4.3 |
Health Inspection History
Source: CMS Health Citations (Jan 2023 – Jun 2025)
7
Inspections
23
Total Citations
0
Critical (J-L)
0
Serious (G-I)
3.29
Citations/Inspection
Jun 2025
Last Inspection
Citation Severity Distribution
What do these levels mean?
Top Deficiency Categories
Quality of Life & Care
5
22% of total
Resident Rights
4
17% of total
Infection Control
3
13% of total
Administration
2
9% of total
Abuse, Neglect & Exploitation
1
4% of total
Pharmacy Services
1
4% of total
Citation Sources
Standard Inspections
15
Complaint Investigations
8
Infection Control
2
State Comparison (WI)
Avg Citations (State)
27.3
This Facility: 23
Avg Critical (State)
0.9
This Facility: 0
Recent Citations (Last 3 Years)
| Date | Severity ? | Category | Tag | Status |
|---|---|---|---|---|
| Jun 18, 2025 | C | Administration | F0851 | Corrected |
| Jun 18, 2025 | D | Infection Control | F0880 | Corrected |
| Jun 18, 2025 | F | Nutrition | F0812 | Corrected |
| Jun 18, 2025 | D | Pharmacy | F0755 | Corrected |
| Jun 18, 2025 | D | Quality of Care | F0689 | Corrected |
| Jun 18, 2025 | D | Care Planning | F0645 | Corrected |
| May 15, 2024 | F | Administration | F0851 | Corrected |
| May 15, 2024 | E | Infection Control | F0880 | Corrected |
| May 15, 2024 | D | Quality of Care | F0699 | Corrected |
| Feb 08, 2024 | D | Resident Rights | F0583 | Corrected |
| Apr 24, 2023 | D | Resident Rights | F0580 | Corrected |
| Feb 28, 2023 | F | Nutrition | F0812 | Corrected |
| Feb 28, 2023 | D | Quality of Care | F0825 | Corrected |
| Feb 28, 2023 | D | Care Planning | F0645 | Corrected |
| Feb 28, 2023 | E | Care Planning | F0656 | Corrected |
| Feb 28, 2023 | D | Resident Rights | F0551 | Corrected |
| Feb 28, 2023 | D | Resident Rights | F0552 | Corrected |
| Feb 07, 2023 | D | Abuse/Neglect | F0609 | Corrected |
| Feb 07, 2023 | D | Quality of Care | F0686 | Corrected |
| Feb 07, 2023 | D | Care Planning | F0657 | Corrected |
| Jan 18, 2023 | F | Infection Control | F0880 | Corrected |
| Jan 18, 2023 | C | Nursing Services | F0732 | Corrected |
| Jan 18, 2023 | E | Quality of Care | F0677 | Corrected |
Facility Characteristics
Source: CMS Long-Term Care Facility Characteristics (Data as of Jan 2026)
Ownership: For-Profit Corporation
Resident Census by Payment Source
34
Total Residents
Medicare
12
(35.3%)
ⓘ
Medicaid
15
(44.1%)
ⓘ
Private Pay/Other
7
(20.6%)
ⓘ
Specialized Care Beds
18
Total Specialty Beds
36%
of Bed Capacity
15
Alzheimer's / Dementia Beds ⓘ
30%
1
Disabled Children / Young Adult Beds ⓘ
2%
2
Hospice Beds ⓘ
4%
Programs & Services
Residents' Group
ⓘ
Family Engagement
Active councils help families stay involved in care decisions and facility operations.
Active
Resident Council
ⓘ
Quality Measures
CMS quality measures assess care quality for long-stay and short-stay residents. Lower percentages generally indicate better outcomes for most measures.
Source: CMS Nursing Home Compare (Data as of Jan 2026)
High-Risk Clinical Events
8.8
Score
16% better than avg
State avg: 10.5
Composite score based on pressure ulcers, falls with injury, weight loss, walking ability decline, and ADL decline
Functional Decline
19.2
Score
13% better than avg
State avg: 22.1
Composite score based on ADL decline, walking ability decline, and incontinence
Long-Stay Resident Measures
Measures for residents who stay 101 days or more. For most measures, lower percentages indicate better care.
Need for Help with Daily Activities Increased
13.3%
Lost Too Much Weight
4.8%
Urinary Tract Infection
2.4%
Depressive Symptoms
0.8%
Falls with Major Injury
0.0%
Pneumococcal Vaccine
83.2%
Antipsychotic Use
22.1%
Walking Ability Worsened
18.2%
Influenza Vaccine
80.6%
High Risk Residents with Pressure Ulcers
7.8%
Low Risk Long-Stay Residents with Bowel/Bladder Incontinence
26.0%
Short-Stay Resident Measures
Measures for residents who stay 100 days or less (typically rehabilitation patients).
Pneumococcal Vaccine
36.4%
58% worse than avg
State: 87.3%
Short-Stay Residents Who Received a New Antipsychotic Medication
3.5%
184% worse than avg
State: 1.2%
Influenza Vaccine
23.1%
72% worse than avg
State: 82.2%
Penalties & Fines
Federal penalties imposed by CMS for regulatory violations, including civil money penalties (fines) and denials of payment for new Medicare/Medicaid admissions.
Source: CMS Penalties Database (Data as of Jan 2026)
Total Fines
$13K
State avg: $95K
86% better than avg
Number of Fines
1
State avg: 2.1
Compared to State Average
Facility: $13K |
State Avg: $95K
Penalty History
Showing all 1 penalties (Jan 2023 - Jan 2023)
Jan 18, 2023
Civil Money Penalty
$13K
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Claim What’s Yours: Financial Aid for Wisconsin Seniors
Program
State Program Name
Eligibility
Benefits
Family Care Program
WI Medicaid Family Care
Official government program page
- General: Age 65+ or disabled, Wisconsin resident, Medicaid-eligible, long-term care need.
- Income Limits (2025): ~$2,829/month (300% FBR, individual).
- Asset Limits: $2,000 (individual), $3,000 (couple).
- WI Specifics: Managed care model; rural/urban balance.
- Services: Personal care (5-7 hours/day), respite (240 hours/year), adult day care ($65/day), home modifications ($1,500 avg.).
Wisconsin Caregiver Support Program
WI NFCSP Respite
Official government program page
- General: Caregiver of someone 60+ (or with dementia), Wisconsin resident.
- Income Limits: No strict limit; prioritizes low-income.
- Asset Limits: Not applicable.
- WI Specifics: High rural demand; ADRC coordination.
- Services: In-home respite (4-6 hours/day), adult day care (~$65/day), short-term facility care (up to 5 days).
IRIS (Include, Respect, I Self-Direct)
Wisconsin IRIS
Official government program page
- General: Age 65+ (or disabled 18+), WI resident, Medicaid-eligible, NFLOC.
- Income Limits (2025): ~$2,829/month; QIT optional.
- Asset Limits: $2,000 (individual), $3,000 (couple).
- WI Specifics: Flexible budget; serves ~20,000; participant hires caregivers.
- Services: Personal care (custom hours), respite, home mods, equipment, transportation, support services.
SeniorCare Prescription Drug Assistance
Wisconsin SeniorCare
Official government program page
- General: Age 65+, WI resident, US citizen/qualified immigrant, not on full Medicaid.
- Income Limits (2025): ~$24,980-$34,980/year (Level 1-2B, individual); varies by level.
- Asset Limits: None.
- WI Specifics: Four benefit levels; serves ~50,000 annually.
- Services: $5 generic/$15 brand copays (Level 1); deductibles ($500-$850) for higher levels; covers most Rx drugs.
Medicare Savings Program (MSP)
Wisconsin Medicare Savings Program
- General: Age 65+ or disabled, WI resident, Medicare Part A/B.
- Income Limits (2025): ~$2,510/month (QMB), ~$3,380/month (SLMB), ~$3,598/month (QI)—individual.
- Asset Limits: $9,430 (individual), $14,130 (couple).
- WI Specifics: Includes Extra Help for Part D; no waitlist.
- Services: Covers Part B premiums ($174.70/month), deductibles ($240/year), copays (~20%).
Wisconsin Home Energy Assistance Program (WHEAP)
Wisconsin WHEAP
- General: Age 60+ prioritized, WI resident, low-income household.
- Income Limits (2025): ~$3,970/month (185% FPL).
- Asset Limits: Not assessed.
- WI Specifics: Covers gas, electric, wood; crisis aid available.
- Services: Heating/electric aid ($300-$1,000/season), crisis aid ($500 max), weatherization.
Senior Community Service Employment Program (SCSEP)
Wisconsin SCSEP
Official government program page
- General: Age 55+, unemployed, low-income, WI resident.
- Income Limits (2025): ~$1,983/month (125% FPL).
- Asset Limits: Not specified.
- WI Specifics: Priority for veterans, rural residents; Goodwill/AARP partnership.
- Services: Paid training (~20 hours/week at ~$7.25/hour), job placement.
VA Aid and Attendance (A&A) and Housebound Benefits
Wisconsin VA Aid and Attendance/Housebound
- General: Age 65+ or disabled veteran/spouse, WI resident, wartime service, ADL help (A&A) or homebound.
- Income Limits (2025): Net income < ~$1,984/month (veteran with dependent, A&A); pension offsets income.
- Asset Limits: ~$155,356 (net worth).
- WI Specifics: High rural veteran use; supports care costs.
- Services: Cash (~$1,433-$2,642/month veteran, ~$951-$1,318 spouse) for care costs.
Property Tax Deferral Loan Program
Wisconsin Property Tax Deferral Loan
- General: Age 65+, WI resident, homeowner, live in home 6+ months/year.
- Income Limits (2025): ~$24,980/year (household).
- Asset Limits: Home equity < $500,000; limited other assets.
- WI Specifics: Saves ~$500-$1,500/year; interest ~2%-3%.
- Services: Deferred tax payment (~$500-$1,500/year avg.).
Senior Farmers’ Market Nutrition Program (SFMNP)
Wisconsin SFMNP
Official government program page
- General: Age 60+, WI resident, low-income.
- Income Limits (2025): ~$2,322/month (185% FPL).
- Asset Limits: Not assessed.
- WI Specifics: Vouchers (~$45/season); serves ~15,000 annually.
- Services: Vouchers (~$45/season) for produce at farmers’ markets.
Claim What’s Yours Financial Aid for Wisconsin Seniors
WI Medicaid Family Care
Family Care Program
Requirements:
General:Age 65+ or disabled, Wisconsin resident, Medicaid-eligible, long-term care need.
Income Limits (2025):~$2,829/month (300% FBR, individual).- Asset Limits:$2,000 (individual), $3,000 (couple).
WI Specifics:Managed care model; rural/urban balance.
Benefits without Contact:
- Services: Personal care (5-7 hours/day), respite (240 hours/year), adult day care ($65/day), home modifications ($1,500 avg.).
WI NFCSP Respite
Wisconsin Caregiver Support Program
Requirements:
- General:Caregiver of someone 60+ (or with dementia), Wisconsin resident.
- Income Limits:No strict limit; prioritizes low-income.
- Asset Limits:Not applicable.
- WI Specifics:High rural demand; ADRC coordination.
Benefits without Contact:
- Services: In-home respite (4-6 hours/day), adult day care (~$65/day), short-term facility care (up to 5 days).
Wisconsin IRIS
IRIS (Include, Respect, I Self-Direct)
Requirements:
- General:Age 65+ (or disabled 18+), WI resident, Medicaid-eligible, NFLOC.
- Income Limits (2025):~$2,829/month; QIT optional.
- Asset Limits:$2,000 (individual), $3,000 (couple).
- WI Specifics:Flexible budget; serves ~20,000; participant hires caregivers.
Benefits without Contact:
- Services: Personal care (custom hours), respite, home mods, equipment, transportation, support services.
Wisconsin SeniorCare
SeniorCare Prescription Drug Assistance
Requirements:
- General:Age 65+, WI resident, US citizen/qualified immigrant, not on full Medicaid.
- Income Limits (2025):~$24,980-$34,980/year (Level 1-2B, individual); varies by level.
- Asset Limits:None.
- WI Specifics:Four benefit levels; serves ~50,000 annually.
Benefits without Contact:
- Services: $5 generic/$15 brand copays (Level 1); deductibles ($500-$850) for higher levels; covers most Rx drugs.
Wisconsin Medicare Savings Program
Medicare Savings Program (MSP)
Requirements:
- General:Age 65+ or disabled, WI resident, Medicare Part A/B.
- Income Limits (2025):~$2,510/month (QMB), ~$3,380/month (SLMB), ~$3,598/month (QI)—individual.
- Asset Limits:$9,430 (individual), $14,130 (couple).
- WI Specifics:Includes Extra Help for Part D; no waitlist.
Benefits without Contact:
- Services: Covers Part B premiums ($174.70/month), deductibles ($240/year), copays (~20%).
Wisconsin WHEAP
Wisconsin Home Energy Assistance Program (WHEAP)
Requirements:
- General:Age 60+ prioritized, WI resident, low-income household.
- Income Limits (2025):~$3,970/month (185% FPL).
- Asset Limits:Not assessed.
- WI Specifics:Covers gas, electric, wood; crisis aid available.
Benefits without Contact:
- Services: Heating/electric aid ($300-$1,000/season), crisis aid ($500 max), weatherization.
Wisconsin SCSEP
Senior Community Service Employment Program (SCSEP)
Requirements:
- General:Age 55+, unemployed, low-income, WI resident.
- Income Limits (2025):~$1,983/month (125% FPL).
- Asset Limits:Not specified.
- WI Specifics:Priority for veterans, rural residents; Goodwill/AARP partnership.
Benefits without Contact:
- Services: Paid training (~20 hours/week at ~$7.25/hour), job placement.
Wisconsin VA Aid and Attendance/Housebound
VA Aid and Attendance (A&A) and Housebound Benefits
Requirements:
- General:Age 65+ or disabled veteran/spouse, WI resident, wartime service, ADL help (A&A) or homebound.
- Income Limits (2025):Net income < ~$1,984/month (veteran with dependent, A&A); pension offsets income.
- Asset Limits:~$155,356 (net worth).
- WI Specifics:High rural veteran use; supports care costs.
Benefits without Contact:
- Services: Cash (~$1,433-$2,642/month veteran, ~$951-$1,318 spouse) for care costs.
Wisconsin Property Tax Deferral Loan
Property Tax Deferral Loan Program
Requirements:
- General:Age 65+, WI resident, homeowner, live in home 6+ months/year.
- Income Limits (2025):~$24,980/year (household).
- Asset Limits:Home equity < $500,000; limited other assets.
- WI Specifics:Saves ~$500-$1,500/year; interest ~2%-3%.
Benefits without Contact:
- Services: Deferred tax payment (~$500-$1,500/year avg.).
Wisconsin SFMNP
Senior Farmers’ Market Nutrition Program (SFMNP)
Requirements:
- General:Age 60+, WI resident, low-income.
- Income Limits (2025):~$2,322/month (185% FPL).
- Asset Limits:Not assessed.
- WI Specifics:Vouchers (~$45/season); serves ~15,000 annually.
Benefits without Contact:
- Services: Vouchers (~$45/season) for produce at farmers’ markets.
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