Occupancy rate
74%
In line with Wisconsin averagePrimarily short stays
Residents typically stay for brief periods, with frequent admissions and discharges throughout the year.
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Nursing Home in Laona
CMS overall rating
The Overall CMS Rating combines results from health inspections, staffing levels and quality measures. Health inspections carry the most weight. Staffing and quality scores can increase or decrease the final rating based on performance compared to state and national standards.
The Overall CMS Rating combines results from health inspections, staffing levels and quality measures. Health inspections carry the most weight. Staffing and quality scores can increase or decrease the final rating based on performance compared to state and national standards.
Nu-Roc Health and Rehabilitation Center
Nursing Home in Laona
CMS overall rating
The Overall CMS Rating combines results from health inspections, staffing levels and quality measures. Health inspections carry the most weight. Staffing and quality scores can increase or decrease the final rating based on performance compared to state and national standards.
The Overall CMS Rating combines results from health inspections, staffing levels and quality measures. Health inspections carry the most weight. Staffing and quality scores can increase or decrease the final rating based on performance compared to state and national standards.
Nu-Roc Health and Rehabilitation Center
Overview of Nu-roc Health and Rehabilitation Center
Introducing Nu-Roc Health & Rehabilitation Center – a home of excellence and compassion. Here, dedicated professionals offer not only top-tier services but also genuine care, making it the ideal choice among nursing homes near you. From short-term rehabilitation to long-term care services and skilled nursing, Nu-Roc meets all nursing home requirements while ensuring an unwavering commitment to quality.
Nestled in Laona, Wisconsin, this center goes beyond the basics. It boasts a serene community garden and a dedicated family visitation room, creating a comforting ambiance for residents. For those seeking short-term respite stays, Nu-Roc warmly welcomes them into its fold. The vibrancy of this center is amplified through engaging activities like art and music sessions, fostering a lively environment. Essential amenities like wireless internet, cable television, housekeeping, and laundry services ensure comfort without compromise. At Nu-Roc Health & Rehabilitation Center, the blend of genuine care and exceptional services makes it a reliable choice that not only meets but exceeds expectations.
Quality ratings
The Overall CMS Rating combines results from health inspections, staffing levels and quality measures. Health inspections carry the most weight. Staffing and quality scores can increase or decrease the final rating based on performance compared to state and national standards.
Based on the results of the facility's three most recent standard inspections and any complaint investigations. CMS reviews the number, scope, and severity of deficiencies, with more recent findings weighted more heavily.
Measures average nursing staff hours per resident per day, including Registered Nurses (RNs) and total nursing staff. Ratings are adjusted based on the level of care residents require and are compared to state and national benchmarks.
Based on clinical and physical health indicators reported to CMS, such as hospital readmissions, falls, pressure ulcers, and improvements in mobility. These measures reflect how well residents' health needs are being managed.
Nursing care per resident
This shows how many total hours of nursing staff time are available per resident each day. Higher numbers usually mean more staff support.
Capacity and availability
Smaller home
May offer a more intimate, personalized care environment.
Total beds
50
This home usually has availability
Lower occupancy suggests more openings may be available.
Occupancy rate
74%
Residents per day (avg)
37
Occupancy rate
74%
Residents per day (avg)
37
Who this home usually serves
Show admissions and discharges
TYPE OF STAY
Might be optimal for
Post-acute recovery
Temporary care
Transitional stays
Breakdown by payment type
Medicare
28% of new residents, usually for short-term rehab.
Typical stay
2 - 3 months
Private pay
68% of new residents, often for short stays.
Typical stay
3 - 4 months
Medicaid
5% of new residents, often for long-term daily care.
Typical stay
5 years
Finances and operations
Privately-owned community
Operated by a business corporation.
Home revenue
$7.2M
Profit
$122.7K
Privately-owned community
Operated by a business corporation.
Home revenue
$7.2M
Profit
$122.7K
Payroll costs
The portion of the home's budget spent on staff, including nurses, caregivers, and other employees who support care and operations.
$2.3M
The portion of the home's budget spent on staff, including nurses, caregivers, and other employees who support care and operations.
Other operating costs
All remaining costs needed to run the home, such as food, utilities, building maintenance, supplies and administrative expenses.
$4.8M
All remaining costs needed to run the home, such as food, utilities, building maintenance, supplies and administrative expenses.
Total costs
$7.1M
50-bed community
A moderately sized community that may balance personal attention with shared amenities and social activities.
Walk Score: 0 / 100
Car-dependent. Most errands require a car, with limited nearby walkable options.
About this community
Occupancy
In line with Wisconsin averageOccupied beds
37 / 50
Average residents
54 per day
Facility TypeSkilled Care
CountyFOREST
CMS Certification Number525623
Nu-Roc Health and Rehabilitation Center is legally operated by Nu Roc Health And Rehab Center Llc, and administrated by Charity Davis.
Profit StatusLIMITED LIABILITY COMPANY
Rehabilitation Services
Skilled Nursing
Alzheimer's Certification
Skilled Nursing Care
Rehabilitation
Fax(715) 674-4016
Specific ProgramsSkilled Nursing Care, Rehabilitation, Outpatient Therapy, Memory Care, Long-Term Care, Activities
Types of Care at Nu-Roc Health and Rehabilitation Center
Memory Care
Respite Care
Nursing Home
Hospice Care
Inspection History
In Wisconsin, the Department of Health Services, Division of Quality Assurance performs unannounced onsite surveys to ensure that long-term care facilities meet health and safety laws.
6 visits/inspections
3 visits/inspections triggered by complaints
3 routine inspections
Results
6 with issues
0 without issues
Show Inspection Reports
Latest inspection
Date
June 18, 2025
Routine20 deficiencies
Deficiencies indicate regulatory issues. A higher number implies the facility had several areas requiring improvement.
Wisconsin average: 12 deficiencies
Health Inspection History
Inspections
Total health inspections
7
Wisconsin average 6
Last Health inspection on Jun 2025
Total health citations
23
Wisconsin average 27.3
Citations per inspection
3.29
Wisconsin average 4.19
Health citations are formal notices following inspections when they fail to comply with safety and care standards.
15 of 23 citations resulted from standard inspections; and 8 of 23 resulted from complaint investigations.
Breakdown of citation severity (last 3 years)
Critical Health citations
0
0
100% better than Wisconsin averageWisconsin average: 0.9
Serious Health citations
0
0
100% better than Wisconsin averageWisconsin average: 1.2
0 critical citations
0 serious citations
21 moderate citations
2 minor citations
Citations history (last 3 years)
Administration minor citation
Issues related to how the facility is managed, including policies, procedures, and compliance with regulations.
Jun 18, 2025
Issues related to how the facility is managed, including policies, procedures, and compliance with regulations.
Jun 18, 2025
Corrected
Infection Control moderate citation
Issues related to preventing and controlling infections, including hygiene practices and safety protocols.
Jun 18, 2025
Issues related to preventing and controlling infections, including hygiene practices and safety protocols.
Jun 18, 2025
Corrected
Nutrition moderate citation
Issues related to food quality, meal service, and resident's nutritional needs.
Jun 18, 2025
Issues related to food quality, meal service, and resident's nutritional needs.
Jun 18, 2025
Corrected
Pharmacy moderate citation
Issues related to medication management, including how drugs are stored, administered, and monitored.
Jun 18, 2025
Issues related to medication management, including how drugs are stored, administered, and monitored.
Jun 18, 2025
Corrected
Data sourced from CMS Health Deficiencies reports. Citation severity codes range from A (least serious) to L (most serious). Immediate Jeopardy (J-L) citations indicate situations where the facility's noncompliance has placed residents at risk of death or serious harm.
Compare Nursing Homes around Laona The information below is reported by the Wisconsin Department of Health Services, Division of Quality Assurance.
Filter by care type
Nu-Roc Health and Rehabilitation Center
HC
Home Care Professional care delivered in the person's own home — from companionship and errands to skilled nursing and therapy. Allows seniors to age in place. Medicare covers skilled home health when medically necessary.
MC
Memory Care Secured, specialized care for people living with Alzheimer's or dementia. Staff trained in cognitive impairment, with higher staff-to-resident ratios and an environment designed to reduce confusion and wandering risk.
NH
Nursing Home Licensed facility providing 24/7 skilled nursing care for residents with complex, ongoing medical needs. Staffed by RNs, LPNs, and CNAs. Inspected and star-rated annually by CMS. Accepts Medicare (short-term rehab) and Medicaid (long-term care).
RC
Respite Care Short-term temporary care — days to weeks — to give family caregivers a break. Full care provided during the stay. Often used after hospitalization or to trial a facility before a permanent placement decision.
Laona
50
0
Matterport
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6.1 miles from city center — 15.44 miles to nearest hospital (Bellin Health Lakewood)
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Staffing Data (Q2 2025)
This data corresponds to Q2 2025 and is based on CMS Payroll-Based Journal.
Total staff
57
Employees
45
Contractors
12
Staff to resident ratio
1.68:1
31% worse than Wisconsin averageWisconsin average ratio: 2.41:1
Avg staff/day
19
Average shift
7.9 hours
8% better than Wisconsin averageWisconsin average: 7.3 hours
Total staff hours (quarter)
13,607
Nursing staff breakdown
Registered Nurse
Manages medical care and health needs.
Total count
8
Average shift length
Average shift length. Calculated as total hours divided by days worked and average staff per day.
7.9 hours
Average shift length. Calculated as total hours divided by days worked and average staff per day.
7.9 hoursNo contractors work on this role.
Licensed Practical Nurse
Assists with medical care and medications.
Total count
6
Average shift length
Average shift length. Calculated as total hours divided by days worked and average staff per day.
8.9 hours
Average shift length. Calculated as total hours divided by days worked and average staff per day.
8.9 hoursThis role is partially covered by contractors.
Certified Nursing Assistant
Helps with daily care and mobility.
Total count
26
Average shift length
Average shift length. Calculated as total hours divided by days worked and average staff per day.
8.6 hours
Average shift length. Calculated as total hours divided by days worked and average staff per day.
8.6 hoursThis role is partially covered by contractors.
Contractor staffing
Total hours from contractors
23.3%
3,169 contractor hours this quarter
Certified Nursing Assistant: 4
Licensed Practical Nurse: 2
Speech Language Pathologist: 1
Physical Therapy Aide: 1
Physical Therapy Assistant: 1
Medical Director: 1
Respiratory Therapy Technician: 1
Qualified Social Worker: 1
Staff by category
| Certified Nursing Assistant | 22 | 4 | 26 | 6,003 | 91 | 100% | 8.6 |
| Registered Nurse | 8 | 0 | 8 | 1,956 | 91 | 100% | 7.9 |
| Licensed Practical Nurse | 4 | 2 | 6 | 1,953 | 91 | 100% | 8.9 |
| Physical Therapy Assistant | 0 | 1 | 1 | 512 | 64 | 70% | 8 |
| Physical Therapy Aide | 0 | 1 | 1 | 500 | 60 | 66% | 8.3 |
| Nurse Practitioner | 1 | 0 | 1 | 493 | 63 | 69% | 7.8 |
| Other Dietary Services Staff | 4 | 0 | 4 | 492 | 81 | 89% | 4.1 |
| Administrator | 1 | 0 | 1 | 472 | 59 | 65% | 8 |
| Speech Language Pathologist | 0 | 1 | 1 | 437 | 53 | 58% | 8.2 |
| Mental Health Service Worker | 1 | 0 | 1 | 257 | 54 | 59% | 4.8 |
| Clinical Nurse Specialist | 2 | 0 | 2 | 216 | 26 | 29% | 8 |
| Qualified Social Worker | 0 | 1 | 1 | 158 | 23 | 25% | 6.9 |
| Occupational Therapy Aide | 1 | 0 | 1 | 104 | 16 | 18% | 6.5 |
| Respiratory Therapy Technician | 0 | 1 | 1 | 33 | 29 | 32% | 1.1 |
| Medical Director | 0 | 1 | 1 | 15 | 11 | 12% | 1.4 |
| Medication Aide/Technician | 1 | 0 | 1 | 9 | 2 | 2% | 4.3 |
26 Certified Nursing Assistant
% of Days
100%
8 Registered Nurse
% of Days
100%
6 Licensed Practical Nurse
% of Days
100%
1 Physical Therapy Assistant
% of Days
70%
1 Physical Therapy Aide
% of Days
66%
1 Nurse Practitioner
% of Days
69%
4 Other Dietary Services Staff
% of Days
89%
1 Administrator
% of Days
65%
1 Speech Language Pathologist
% of Days
58%
1 Mental Health Service Worker
% of Days
59%
2 Clinical Nurse Specialist
% of Days
29%
1 Qualified Social Worker
% of Days
25%
1 Occupational Therapy Aide
% of Days
18%
1 Respiratory Therapy Technician
% of Days
32%
1 Medical Director
% of Days
12%
1 Medication Aide/Technician
% of Days
2%
Facility Characteristics
Source: CMS Long-Term Care Facility Characteristics (Data as of Jan 2026)
Total census
34 residents
Residents by payment source
Medicare
12 residents (35.3%)
Medicaid
15 residents (44.1%)
Private pay or other
7 residents (20.6%)
Programs & Services
Residents' Group
Residents meet regularly to discuss policies, care quality, and activities
Active Resident Council
Organized group of residents that meets regularly to discuss facility policies, quality of life, and activities.
Data sourced from CMS Long-Term Care Facility Characteristics quarterly report. Payer mix reflects the current resident census by primary payment source.
Quality of care over time
These measures show how residents usually do over time at this home, based on health outcomes and preventive care.
High-risk clinical events score
A composite score based on pressure ulcers, falls with injury, weight loss, walking ability decline, and activities of daily living decline.
8.8
A composite score based on pressure ulcers, falls with injury, weight loss, walking ability decline, and activities of daily living decline.
8.8
16% better than Wisconsin averageWisconsin average: 10.5
Functional decline score
A composite score based on activities of daily living decline, walking ability decline, and incontinence.
19.2
A composite score based on activities of daily living decline, walking ability decline, and incontinence.
19.2
13% better than Wisconsin averageWisconsin average: 22.1
Long-stay resident measures
Need for Help with Daily Activities Increased
Percent of long-stay residents whose need for help with daily activities has increased
13.3%
Percent of long-stay residents whose need for help with daily activities has increased
13.3%
24% better than Wisconsin averageWisconsin average: 17.6%
Walking Ability Worsened
Percent of long-stay residents whose ability to move independently worsened
18.2%
Percent of long-stay residents whose ability to move independently worsened
18.2%
20% better than Wisconsin averageWisconsin average: 22.8%
Low Risk Residents with Bowel/Bladder Incontinence
Percent of low risk long-stay residents who lose control of their bowels or bladder
26.0%
Percent of low risk long-stay residents who lose control of their bowels or bladder
26.0%
In line with Wisconsin averageWisconsin average: 26.0%
Falls with Major Injury
Percent of long-stay residents experiencing one or more falls with major injury
0.0%
Percent of long-stay residents experiencing one or more falls with major injury
0.0%
100% better than Wisconsin averageWisconsin average: 3.2%
High Risk Residents with Pressure Ulcers
Percent of long-stay high risk residents with pressure ulcers
7.8%
Percent of long-stay high risk residents with pressure ulcers
7.8%
43% worse than Wisconsin averageWisconsin average: 5.4%
Urinary Tract Infection
Percent of long-stay residents with a urinary tract infection
2.4%
Percent of long-stay residents with a urinary tract infection
2.4%
25% better than Wisconsin averageWisconsin average: 3.2%
Lost Too Much Weight
Percent of long-stay residents who lose too much weight
4.8%
Percent of long-stay residents who lose too much weight
4.8%
In line with Wisconsin averageWisconsin average: 4.9%
Depressive Symptoms
Percent of long-stay residents who have depressive symptoms
0.8%
Percent of long-stay residents who have depressive symptoms
0.8%
84% better than Wisconsin averageWisconsin average: 5.0%
Antipsychotic Use
Percent of long-stay residents who received an antipsychotic medication
22.1%
Percent of long-stay residents who received an antipsychotic medication
22.1%
38% worse than Wisconsin averageWisconsin average: 16.1%
Pneumococcal Vaccine
Percent of long-stay residents assessed and appropriately given the pneumococcal vaccine
83.2%
Percent of long-stay residents assessed and appropriately given the pneumococcal vaccine
83.2%
13% worse than Wisconsin averageWisconsin average: 95.9%
Influenza Vaccine
Percent of long-stay residents assessed and appropriately given the seasonal influenza vaccine
80.6%
Percent of long-stay residents assessed and appropriately given the seasonal influenza vaccine
80.6%
15% worse than Wisconsin averageWisconsin average: 95.0%
Short-stay resident measures
Pneumococcal Vaccine
Percent of short-stay residents assessed and appropriately given the pneumococcal vaccine
36.4%
Percent of short-stay residents assessed and appropriately given the pneumococcal vaccine
36.4%
58% worse than Wisconsin averageWisconsin average: 87.3%
Antipsychotic medication increase
Percent of short-stay residents who newly received an antipsychotic medication
3.5%
Percent of short-stay residents who newly received an antipsychotic medication
3.5%
184% worse than Wisconsin averageWisconsin average: 1.2%
Influenza Vaccine
Percent of short-stay residents assessed and appropriately given the seasonal influenza vaccine
23.1%
Percent of short-stay residents assessed and appropriately given the seasonal influenza vaccine
23.1%
72% worse than Wisconsin averageWisconsin average: 82.2%
Quality measures are calculated from Minimum Data Set (MDS) assessments. For most measures, lower percentages indicate better care quality.
Penalties and fines
Federal penalties imposed by CMS for regulatory violations, including civil money penalties (fines) and denials of payment for new Medicare/Medicaid admissions.
Source: CMS Penalties Database (Data as of Jan 2026)
Total fines amount
$13K
86% lower than Wisconsin averageWisconsin average: $95K
Number of fines
1
52% fewer fines than Wisconsin averageWisconsin average: 2.1
Payment Denials
Serious action where Medicare and/or Medicaid temporarily stops payments for new residents until issues are fixed.
0
Serious action where Medicare and/or Medicaid temporarily stops payments for new residents until issues are fixed.
0
100% fewer payment denials than Wisconsin averageWisconsin average: 0.7
Fines amount comparison
Fines amount comparison
This facility
$13K
Wisconsin average
$95K
Penalty History
Penalties are imposed by CMS for violations of federal nursing home regulations.
Civil Money Penalty
Fines imposed for noncompliance, which can be assessed per day or per instance of violation.
Jan 18, 2023
Fines imposed for noncompliance, which can be assessed per day or per instance of violation.
Jan 18, 2023
$13K
Last updated: Jan 2026
Financial Trends
Historical financial and operational data for Nu-Roc Health and Rehabilitation Center based on CMS SNF Cost Reports.
Occupancy Rate
79.0%
↓ 4.5pp vs 2022
Net Income
$122.7K
↑ ~$272.9K vs 2022
Total Payroll
$3.1M
↑ ~$450.9K vs 2022
Profit Margin
1.7%
↑ 4.6pp vs 2022
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