Nu-Roc Health and Rehabilitation Center

Nursing Home
Overview of Nu-Roc Health and Rehabilitation Center

Introducing Nu-Roc Health & Rehabilitation Center – a home of excellence and compassion. Here, dedicated professionals offer not only top-tier services but also genuine care, making it the ideal choice among nursing homes near you. From short-term rehabilitation to long-term care services and skilled nursing, Nu-Roc meets all nursing home requirements while ensuring an unwavering commitment to quality.
Nestled in Laona, Wisconsin, this center goes beyond the basics. It boasts a serene community garden and a dedicated family visitation room, creating a comforting ambiance for residents. For those seeking short-term respite stays, Nu-Roc warmly welcomes them into its fold. The vibrancy of this center is amplified through engaging activities like art and music sessions, fostering a lively environment. Essential amenities like wireless internet, cable television, housekeeping, and laundry services ensure comfort without compromise. At Nu-Roc Health & Rehabilitation Center, the blend of genuine care and exceptional services makes it a reliable choice that not only meets but exceeds expectations.

Quality ratings

Measured by Centers for Medicare & Medicaid Services (CMS)

Overall rating Info Official CMS rating based on health inspections, staffing and quality measures.
3/5
Wisconsin average: 3.0/5
Health Inspection Info Official CMS rating based on deficiencies found during state health inspections.
3/5
Wisconsin average: 2.8/5
Staffing Info Official CMS rating based on nurse staffing hours per resident per day.
3/5
Wisconsin average: 3.6/5
Quality Measures Info Official CMS rating based on clinical outcomes for residents.
4/5
Wisconsin average: 3.1/5

Nursing care per resident

Info Average daily nursing hours per resident (adjusted for acuity). Higher values indicate more nursing time per resident.
3h 19m per day

This home provides 23% less nursing time per resident than the state average.

Wisconsin average: 4h 17m per day

Capacity and availability

Smaller home

May offer a more intimate, personalized care environment.

Total beds 50

This home usually has availability

Lower occupancy suggests more openings may be available.

Lower demand than the Wisconsin average
Occupancy rate 79%
Residents per day (avg) 37
Occupancy rate
79%
Residents per day (avg)
37

Who this home usually serves

TYPE OF STAY

Primarily short stays

Residents typically stay for brief periods, with frequent admissions and discharges throughout the year.

Might be optimal for
Post-acute recovery Temporary care Transitional stays

Breakdown by payment type

Medicare

28% of new residents, usually for short-term rehab.

Typical stay 2 - 3 months

Private pay

68% of new residents, often for short stays.

Typical stay 3 - 4 months

Medicaid

5% of new residents, often for long-term daily care.

Typical stay 5 years

Finances and operations

Proprietary home
Corporation
Home revenue
$7.2M
Profit
$122.7K
Proprietary home Corporation
Home revenue
$7,179,982.00
Profit
$122,675.00
Payroll costs Info The portion of the home's budget spent on staff, including nurses, caregivers, and other employees who support care and operations.
$2.3M
32% of revenue
Other operating costs Info All remaining costs needed to run the home, such as food, utilities, building maintenance, supplies and administrative expenses.
$4.8M
Total costs $7.1M
Bed community size
50-bed community
A moderately sized community that may balance personal attention with shared amenities and social activities.
Walk Score
Walk Score: 0 / 100
Car-dependent. Most errands require a car, with limited nearby walkable options.

About this community

Facility Type
Skilled Care

Additional licensing details

CMS Certification Number: 525623
County: FOREST

Ownership & operating entity

Nu-Roc Health and Rehabilitation Center is legally operated by NU ROC HEALTH AND REHAB CENTER LLC, and administrated by CHARITY DAVIS.

Profit status: LIMITED LIABILITY COMPANY

Care Services

Alzheimer's Certification
Nursing Services
Rehabilitation Services
Memory Care
Skilled Nursing
Licensed Nurses/CNAs

All Levels of Care

Skilled Nursing Care
Rehabilitation
Memory Care
Long-Term Care

Contact Information

Fax: (715) 674-4016

Programs & Activities

Specific Programs
Skilled Nursing Care, Rehabilitation, Outpatient Therapy, Memory Care, Long-Term Care, Activities

Types of Care at Nu-Roc Health and Rehabilitation Center

Memory Care Respite Care Nursing Home Hospice Care
Contact Nu-Roc Health and Rehabilitation Center

Compare Nursing Homes around Laona

The information below is reported by the Wisconsin Department of Health Services, Division of Quality Assurance.
Nu-Roc Health and Rehabilitation Center
HC

Hospice Care

MC

Memory Care Specialized care for those with Memory Loss, Alzheimer's, or dementia, ensuring safety and support.

SNF

Nursing Homes 24/7 care needed

RC

Respite Care

WI 54541
50
No
0
NU ROC HOLDINGS LLC
79.0%
$7,157,773.00
$2,296,841.00
32.1%
37.10
3/5
3.3091
3/5
3/5
4/5
1
23
+6%
-23%
+13%

Matterport

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Places of interest near Nu-Roc Health and Rehabilitation Center

Address 6.1 miles from city center — 15.44 miles to nearest hospital (Bellin Health Lakewood)

Address 3576 Nu Roc Lane Laona, WI 54541

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Address

Staffing Data

Source: CMS Payroll-Based Journal (Q2 2025)

57
Total Staff
45
Employees
12
Contractors
13,607
Total Hours (Quarter)
19
Avg Staff/Day
7.9
Avg Shift (hrs)
Nursing Staff Breakdown
Role Count Avg Shift (hrs) Uses Contractors?
Registered Nurse87.9 No
Licensed Practical Nurse68.9 Yes
Certified Nursing Assistant268.6 Yes
Staff by Category
Administration
2 staff
7hs shift avg
Nursing Staff
41 staff
8.5hs shift avg
Physicians & Practitioners
3 staff
7.9hs shift avg
Therapy Services
5 staff
7.1hs shift avg
Activities & Recreation
0 staff
0hs shift avg
Social Services
1 staff
6.9hs shift avg
Dietary Services
4 staff
4.1hs shift avg
Other Services
1 staff
4.8hs shift avg
Contractor Analysis
23.3%
of total hours from contractors
3,169 contractor hours this quarter
Licensed Practical Nurse: 2 Certified Nursing Assistant: 4 Speech Language Pathologist: 1 Physical Therapy Aide: 1 Physical Therapy Assistant: 1 Medical Director: 1 Respiratory Therapy Technician: 1 Qualified Social Worker: 1
Role Employees Contractors Total Staff Total Hours Days Worked % of Days Avg Shift (hrs)
Certified Nursing Assistant224266,00391100%8.6
Registered Nurse8081,95691100%7.9
Licensed Practical Nurse4261,95391100%8.9
Physical Therapy Assistant0115126470%8
Physical Therapy Aide0115006066%8.3
Nurse Practitioner1014936369%7.8
Other Dietary Services Staff4044928189%4.1
Administrator1014725965%8
Speech Language Pathologist0114375358%8.2
Mental Health Service Worker1012575459%4.8
Clinical Nurse Specialist2022162629%8
Qualified Social Worker0111582325%6.9
Occupational Therapy Aide1011041618%6.5
Respiratory Therapy Technician011332932%1.1
Medical Director011151112%1.4
Medication Aide/Technician101922%4.3

Health Inspection History

Inspections
Total health inspections 7

Wisconsin average 6


Last Health inspection on Jun 2025

Total health citations 23
Citations per inspection
3.29

Health citations are formal notices following inspections when they fail to comply with safety and care standards.

15 of 23 citations resulted from standard inspections; and 8 of 23 resulted from complaint investigations.

Breakdown of citation severity (last 3 years)
Critical Health citations More info 0
100% better than Wisconsin average

Wisconsin average: 0.9


Serious Health citations More info 0
100% better than Wisconsin average

Wisconsin average: 1.2

0 critical citations More info Wisconsin average: 0.9

0 serious citations More info Wisconsin average: 1.2

21 moderate citations More info Wisconsin average: 24.7

2 minor citations More info Wisconsin average: 0.6
Citations history (last 3 years)
Administration minor citation Jun 18, 2025
Corrected

Infection Control moderate citation Jun 18, 2025
Corrected

Nutrition moderate citation Jun 18, 2025
Corrected

Pharmacy moderate citation Jun 18, 2025
Corrected

Facility Characteristics

Source: CMS Long-Term Care Facility Characteristics (Data as of Jan 2026)

Ownership: For-Profit Corporation
Resident Census by Payment Source
34 Total Residents
Medicare 12 (35.3%)
Medicaid 15 (44.1%)
Private Pay/Other 7 (20.6%)
Specialized Care Beds
18 Total Specialty Beds
36% of Bed Capacity
15
Alzheimer's / Dementia Beds
30%
1
Disabled Children / Young Adult Beds
2%
2
Hospice Beds
4%
Programs & Services
Residents' Group
Family Engagement

Active councils help families stay involved in care decisions and facility operations.

Quality of care over time

These measures show how residents usually do over time at this home, based on health outcomes and preventive care.

High-risk clinical events score Info A composite score based on pressure ulcers, falls with injury, weight loss, walking ability decline, and activities of daily living decline. 8.8
16% better than Wisconsin average

Wisconsin average: 10.5

Functional decline score Info A composite score based on activities of daily living decline, walking ability decline, and incontinence. 19.2
13% better than Wisconsin average

Wisconsin average: 22.1

Long-stay resident measures
Need for Help with Daily Activities Increased Info Percent of long-stay residents whose need for help with daily activities has increased 13.3%
24% better than Wisconsin average

Wisconsin average: 17.6%

Walking Ability Worsened Info Percent of long-stay residents whose ability to move independently worsened 18.2%
20% better than Wisconsin average

Wisconsin average: 22.8%

Low Risk Residents with Bowel/Bladder Incontinence Info Percent of low risk long-stay residents who lose control of their bowels or bladder 26.0%
In line with Wisconsin average

Wisconsin average: 26.0%

Falls with Major Injury Info Percent of long-stay residents experiencing one or more falls with major injury 0.0%
100% better than Wisconsin average

Wisconsin average: 3.2%

High Risk Residents with Pressure Ulcers Info Percent of long-stay high risk residents with pressure ulcers 7.8%
43% worse than Wisconsin average

Wisconsin average: 5.4%

Urinary Tract Infection Info Percent of long-stay residents with a urinary tract infection 2.4%
25% better than Wisconsin average

Wisconsin average: 3.2%

Lost Too Much Weight Info Percent of long-stay residents who lose too much weight 4.8%
In line with Wisconsin average

Wisconsin average: 4.9%

Depressive Symptoms Info Percent of long-stay residents who have depressive symptoms 0.8%
84% better than Wisconsin average

Wisconsin average: 5.0%

Antipsychotic Use Info Percent of long-stay residents who received an antipsychotic medication 22.1%
38% worse than Wisconsin average

Wisconsin average: 16.1%

Pneumococcal Vaccine Info Percent of long-stay residents assessed and appropriately given the pneumococcal vaccine 83.2%
13% worse than Wisconsin average

Wisconsin average: 95.9%

Influenza Vaccine Info Percent of long-stay residents assessed and appropriately given the seasonal influenza vaccine 80.6%
15% worse than Wisconsin average

Wisconsin average: 95.0%

Short-stay resident measures
Pneumococcal Vaccine Info Percent of short-stay residents assessed and appropriately given the pneumococcal vaccine 36.4%
58% worse than Wisconsin average

Wisconsin average: 87.3%

Antipsychotic medication increase Info Percent of short-stay residents who newly received an antipsychotic medication 3.5%
184% worse than Wisconsin average

Wisconsin average: 1.2%

Influenza Vaccine Info Percent of short-stay residents assessed and appropriately given the seasonal influenza vaccine 23.1%
72% worse than Wisconsin average

Wisconsin average: 82.2%

Penalties and fines

Federal penalties imposed by CMS for regulatory violations, including civil money penalties (fines) and denials of payment for new Medicare/Medicaid admissions.

Source: CMS Penalties Database (Data as of Jan 2026)

Total fines amount $13K
86% lower than Wisconsin average

Wisconsin average: $95K

Number of fines 1
52% fewer fines than Wisconsin average

Wisconsin average: 2.1

Payment Denials Info Serious action where Medicare and/or Medicaid temporarily stops payments for new residents until issues are fixed. 0
100% fewer payment denials than Wisconsin average

Wisconsin average: 0.7

Fines amount comparison
Fines amount comparison
This facility $13K
Wisconsin average $95K
Penalty History

Penalties are imposed by CMS for violations of federal nursing home regulations.

Civil Money Penalty Info Fines imposed for noncompliance, which can be assessed per day or per instance of violation. Jan 18, 2023
$13K

Last updated: Jan 2026

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Financial Aid for Wisconsin Seniors

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Family Care Program

WI Medicaid Family Care

Age 65+ or disabled, Wisconsin resident, Medicaid-eligible, long-term care need.

~$2,829/month (300% FBR, individual).

$2,000 (individual), $3,000 (couple).

Managed care model; rural/urban balance.

Wisconsin Caregiver Support Program

WI NFCSP Respite

Caregiver of someone 60+ (or with dementia), Wisconsin resident.

No strict limit; prioritizes low-income.

Not applicable.

High rural demand; ADRC coordination.

IRIS (Include, Respect, I Self-Direct)

Wisconsin IRIS

Age 65+ (or disabled 18+), WI resident, Medicaid-eligible, NFLOC.

~$2,829/month; QIT optional.

$2,000 (individual), $3,000 (couple).

Flexible budget; serves ~20,000; participant hires caregivers.

SeniorCare Prescription Drug Assistance

Wisconsin SeniorCare

Age 65+, WI resident, US citizen/qualified immigrant, not on full Medicaid.

~$24,980-$34,980/year (Level 1-2B, individual); varies by level.

None.

Four benefit levels; serves ~50,000 annually.

Medicare Savings Program (MSP)

Wisconsin Medicare Savings Program

Age 65+ or disabled, WI resident, Medicare Part A/B.

~$2,510/month (QMB), ~$3,380/month (SLMB), ~$3,598/month (QI)—individual.

$9,430 (individual), $14,130 (couple).

Includes Extra Help for Part D; no waitlist.

Wisconsin Home Energy Assistance Program (WHEAP)

Wisconsin WHEAP

Age 60+ prioritized, WI resident, low-income household.

~$3,970/month (185% FPL).

Not assessed.

Covers gas, electric, wood; crisis aid available.

Senior Community Service Employment Program (SCSEP)

Wisconsin SCSEP

Age 55+, unemployed, low-income, WI resident.

~$1,983/month (125% FPL).

Not specified.

Priority for veterans, rural residents; Goodwill/AARP partnership.

VA Aid and Attendance (A&A) and Housebound Benefits

Wisconsin VA Aid and Attendance/Housebound

Age 65+ or disabled veteran/spouse, WI resident, wartime service, ADL help (A&A) or homebound.

Net income < ~$1,984/month (veteran with dependent, A&A); pension offsets income.

~$155,356 (net worth).

High rural veteran use; supports care costs.

Property Tax Deferral Loan Program

Wisconsin Property Tax Deferral Loan

Age 65+, WI resident, homeowner, live in home 6+ months/year.

~$24,980/year (household).

Home equity < $500,000; limited other assets.

Saves ~$500-$1,500/year; interest ~2%-3%.

Senior Farmers’ Market Nutrition Program (SFMNP)

Wisconsin SFMNP

Age 60+, WI resident, low-income.

~$2,322/month (185% FPL).

Not assessed.

Vouchers (~$45/season); serves ~15,000 annually.

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