Nu-Roc Health and Rehabilitation Center
Nursing Home, Hospice Care, Memory Care, Palliative Care & Respite Care · Laona, WI
CMS overall rating Info CMS (the Centers for Medicare & Medicaid Services) is the federal agency that rates nursing home quality. Its Overall Rating runs from 1 to 5 stars, combining health inspections, staffing, and quality measures, with inspections weighted most heavily.

Nu-Roc Health and Rehabilitation Center

Nursing Home, Hospice Care, Memory Care, Palliative Care & Respite Care · Laona, WI
CMS overall rating Info CMS (the Centers for Medicare & Medicaid Services) is the federal agency that rates nursing home quality. Its Overall Rating runs from 1 to 5 stars, combining health inspections, staffing, and quality measures, with inspections weighted most heavily.
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Nu-Roc Health and Rehabilitation Center accepts Medicare, Medicaid, and private pay.

Overview of Nu-Roc Health and Rehabilitation Center

Introducing Nu-Roc Health & Rehabilitation Center – a home of excellence and compassion. Here, dedicated professionals offer not only top-tier services but also genuine care, making it the ideal choice among nursing homes near you. From short-term rehabilitation to long-term care services and skilled nursing, Nu-Roc meets all nursing home requirements while ensuring an unwavering commitment to quality.
Nestled in Laona, Wisconsin, this center goes beyond the basics. It boasts a serene community garden and a dedicated family visitation room, creating a comforting ambiance for residents. For those seeking short-term respite stays, Nu-Roc warmly welcomes them into its fold. The vibrancy of this center is amplified through engaging activities like art and music sessions, fostering a lively environment. Essential amenities like wireless internet, cable television, housekeeping, and laundry services ensure comfort without compromise. At Nu-Roc Health & Rehabilitation Center, the blend of genuine care and exceptional services makes it a reliable choice that not only meets but exceeds expectations.

Quality ratings

Measured by Centers for Medicare & Medicaid Services (CMS)

Overall rating Info The Overall CMS Rating combines results from health inspections, staffing levels and quality measures. Health inspections carry the most weight. Staffing and quality scores can increase or decrease the final rating based on performance compared to state and national standards.
▲ 33.2% Above WI avg. ▲ 33.2% Above WI avg.WI average: 3.0Click the badge to see the full State ranking.Click here to see the full State ranking.
Health Inspection Info Based on the results of the facility's three most recent standard inspections and any complaint investigations. CMS reviews the number, scope, and severity of deficiencies, with more recent findings weighted more heavily.
▲ 43.0% Above WI avg. ▲ 43.0% Above WI avg.WI average: 2.8Click the badge to see the full State ranking.Click here to see the full State ranking.
Staffing Info Measures average nursing staff hours per resident per day, including Registered Nurses (RNs) and total nursing staff. Ratings are adjusted based on the level of care residents require and are compared to state and national benchmarks.
▼ 44.8% Below WI avg. ▼ 44.8% Below WI avg.WI average: 3.6Click the badge to see the full State ranking.Click here to see the full State ranking.
Quality Measures Info Based on clinical and physical health indicators reported to CMS, such as hospital readmissions, falls, pressure ulcers, and improvements in mobility. These measures reflect how well residents' health needs are being managed.
▲ 28.5% Above WI avg. ▲ 28.5% Above WI avg.WI average: 3.1Click the badge to see the full State ranking.Click here to see the full State ranking.

Staffing hours breakdown

Info Daily nursing hours per resident by staff type, reported to CMS. Higher is generally better — compare this facility to state and national averages to see where staffing stands.

Hours per resident per day — compared to Wisconsin state averages

Total nursing care / resident Info This home is ranked 145th out of 178 homes in Wisconsin for nurse hours. Total adjusted nursing hours per resident per day, combining RN, LPN, and aide time. CMS adjusts this for case-mix so facilities can be fairly compared.
3h 19m per day
Rank #145 / 178Nurse hours — State benchmarkedThis home is ranked 145th out of 178 homes in Wisconsin. Shows adjusted nurse hours per resident per day benchmarked to the Wisconsin average, with a ranking across 178 Wisconsin facilities. More hours mean more direct care. The national average is about 3.5 hrs; below 3.0 is a red flag.Rankings are based only on facilities in Wisconsin that report data for that category. Facilities without available data are excluded from the ranking.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
This facility Wisconsin avg (4h 17m per day)
vs Wisconsin avg
-23%

5 of 6 metrics below state avg

Standout metric LPN / LVN is +24% above state avg
Staff typeHours / Day / Residentvs state avg
Registered Nurse (RN) Info RNs hold the highest nursing license and can assess residents, interpret test results, and direct care plans. More RN hours per day often signals stronger clinical oversight and faster response to health changes. 36m per day ▼ 37% State avg: 58m per day · National avg: 41m per day
LPN / LVN Info Licensed Practical Nurses (LPNs) or Licensed Vocational Nurses (LVNs) deliver routine hands-on care — medication administration, wound dressing, and monitoring vital signs. They work under RN supervision and make up a large share of daily bedside care. 47m per day ▲ 24% State avg: 38m per day · National avg: 52m per day
Nurse Aide Info Certified Nurse Aides (CNAs) provide the most direct day-to-day assistance: bathing, dressing, feeding, and mobility. Nurse aide hours are typically the largest staffing category and directly affect residents' quality of life. 1h 46m per day ▼ 32% State avg: 2h 35m per day · National avg: 2h 21m per day
Weekend Total Nursing Info Combined nursing hours (RN + LPN + Nurse Aide) per resident per day on weekends. Staffing often drops on weekends — this figure reveals whether the facility maintains adequate coverage outside of weekday hours. 2h 52m per day ▼ 23% State avg: 3h 43m per day · National avg: 3h 26m per day
Physical Therapist Info Hours per resident per day provided by licensed Physical Therapists (PTs) or PT Assistants. PT services help residents recover mobility after injury or illness and are especially important for post-acute (short-stay) rehabilitation. 1m per day ▼ 87% State avg: 4m per day · National avg: 4m per day
Weekend RN Info Registered nurse hours specifically on weekends. Facilities sometimes reduce RN presence on Saturdays and Sundays — a low weekend RN figure compared to weekday hours can indicate reduced clinical oversight when most administrative staff are absent. 22m per day ▼ 43% State avg: 39m per day · National avg: 29m per day

Capacity and availability

Avg. Length of Stay
178 days
Bed community size
50-bed community Rank #235 / 496Bed count — State benchmarkedThis home is ranked 235th out of 496 homes in Wisconsin. Shows this facility's certified or reported bed count compared to other Wisconsin facilities. Larger communities may offer more amenities, programs, and on-site services for residents and families.Rankings are based only on facilities in Wisconsin that report data for that category. Facilities without available data are excluded from the ranking.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
A moderately sized community that may balance personal attention with shared amenities and social activities.
Walk Score
Walk Score: 0 / 100 Rank #561 / 580Walk Score — State benchmarkedThis home is ranked 561st out of 580 homes in Wisconsin. Shows how walkable this facility's neighborhood is compared to the average Walk Score across Wisconsin facilities. Higher scores benefit residents, families, and staff.Rankings are based only on facilities in Wisconsin that report data for that category. Facilities without available data are excluded from the ranking.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
Car-dependent. Most errands require a car, with limited nearby walkable options.

About this community

Occupancy

Occupancy rate
74%
Rank #232 / 434Occupancy rate — State benchmarkedThis home is ranked 232nd out of 434 homes in Wisconsin. Shows this facility's occupancy rate versus the Wisconsin average, with its Statewide rank out of 434. Higher occupancy signals strong local demand and financial stability.Rankings are based only on facilities in Wisconsin that report data for that category. Facilities without available data are excluded from the ranking.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
Higher than the Wisconsin average: 70%
Occupied beds
37 / 50
Average occupied beds in Wisconsin homes 54 beds

License Details

Facility TypeSkilled Care
CountyForest
CMS Certification Number525623

Ownership & Operating Entity

Nu-Roc Health and Rehabilitation Center is legally operated by Charity Davis, and administered by Nu Roc Health And Rehab Center LLC.

Profit StatusFor-profit

Therapy & Rehabilitation

1 service
Rehabilitation Services

Memory & Specialized Care

1 service
No Alzheimer's certification

Additional Services

1 service
Skilled Nursing Care

Contact Information

Fax(715) 674-4016

Amenities & Lifestyle

Specific ProgramsOutpatient Therapy

Contact Nu-Roc Health and Rehabilitation Center

Inspection History

In Wisconsin, the Department of Health Services, Division of Quality Assurance performs unannounced onsite surveys to ensure that long-term care facilities meet health and safety laws.

Since 2023 · 3 years of data 20 deficiencies

Inspection Scorecard Info This scorecard compares key inspection, deficiency, and complaint metrics at this facility against the Wisconsin state average. Metrics rated ≥15% worse than average are highlighted in red; those ≥15% better are highlighted in green.

Since 2023 vs. Wisconsin state average
Overall vs. WI average 2 Worse Metrics worse than Wisconsin average:
• Total deficiencies (67% above)
• Deficiencies per year (68% above)
0 Better No metrics in this bucket.
Latest Inspection June 18, 2025 Routine

Deficiencies Info Deficiencies are formal regulatory issues recorded during state inspections.

This FacilityWI Averagevs. WI Avg
Total deficiencies Info Formal regulatory issues recorded by inspectors across all inspection types. 2012 This facility has 67% more total deficiencies than a typical Wisconsin nursing home (20 vs. WI avg 12).↑ 67% worse
Deficiencies per year Info Average deficiencies per year since 2023. 6.74 This facility has 68% more deficiencies per year than a typical Wisconsin nursing home (6.7 vs. WI avg 4).↑ 68% worse

Inspection Reports Summary Info An editor-reviewed summary of the themes and findings across this facility's recent inspection reports.

  • June 18, 2025 inspection found six deficiencies including inaccurate PASARR screening, medication errors, unsafe food handling, infection control failures, and inaccurate staffing data submission to CMS.
  • May 15, 2024 inspection cited three deficiencies for inaccurate staffing data, failure to sanitize mechanical lifts, and lack of trauma-informed care planning.
  • February 8, 2024 complaint investigation found a privacy violation but no other deficiencies or citations were issued.

Health Inspection History

Inspections since 2023
Total health inspections 7

Wisconsin average 6


Last Health inspection on Jun 2025

Total health citations
23 Rank #98 / 180Health citations — State benchmarkedThis home is ranked 98th out of 180 homes in Wisconsin. Shows this facility's total health deficiency citations benchmarked to the Wisconsin State average, with a ranking across all 180 WI facilities. Lower citation counts earn a better rank.Rankings are based only on facilities in Wisconsin that report data for that category. Facilities without available data are excluded from the ranking.Click the rank badge to see the full State ranking.Click here to see the full State ranking.

Wisconsin average 27.3

Citations per inspection
3.29 Rank #59 / 180Citations per inspection — State benchmarkedThis home is ranked 59th out of 180 homes in Wisconsin. Shows average deficiency citations per CMS inspection for this facility versus the Wisconsin mean across 180 facilities with citation data. Lower is better.Rankings are based only on facilities in Wisconsin that report data for that category. Facilities without available data are excluded from the ranking.Click the rank badge to see the full State ranking.Click here to see the full State ranking.

Wisconsin average 4.19


Health citations are formal notices following inspections when they fail to comply with safety and care standards.

15 of 23 citations resulted from standard inspections; and 8 of 23 resulted from complaint investigations.

Breakdown of citation severity (last 3 years)
Critical health citations
0
100% better than Wisconsin average

Wisconsin average: 0.9


Serious health citations
0
100% better than Wisconsin average

Wisconsin average: 1.2

0 critical citations Wisconsin average: 0.9

0 serious citations Wisconsin average: 1.2

21 moderate citations Wisconsin average: 24.7

2 minor citations Wisconsin average: 0.6
Citations history (last 3 years)
Administration minor citation Jun 18, 2025
Corrected

Infection Control moderate citation Jun 18, 2025
Corrected

Nutrition moderate citation Jun 18, 2025
Corrected

Pharmacy moderate citation Jun 18, 2025
Corrected

Staffing Data

Reporting period: October 1 – December 31, 2025 (Q4 2025). Source: CMS Payroll-Based Journal report.

Total staff 47
Employees 38
Contractors 9
Staff to resident ratio 1.38 : 1
44% fewer staff per resident than Wisconsin average
Wisconsin average ratio: 2.48 : 1 Wisconsin average ratio: 2.48 : 1See full Wisconsin ranking
Avg staff/day 21
Average shift 7 hours
0% compared with Wisconsin average
Wisconsin average: 7.3 hours Wisconsin average shift: 7.3 hoursSee full Wisconsin ranking
Total staff hours (quarter) 13,476

Nursing staff breakdown

Q4 2025 · Oct 1 – Dec 31 More info This data comes from the CMS Payroll-Based Journal report covering October 1 – December 31, 2025.
Registered Nurse

Manages medical care and health needs.

RN Staff Info All 7 RN Staff are full-time employees. No contractors work on this role. 7
Average shift length Info Average shift length. Calculated as total hours divided by days worked and average staff per day. 7.4 hours
Licensed Practical Nurse

Assists with medical care and medications.

LPN Staff Info 6 total: 5 full-time employees and 1 contractor. 6
Average shift length Info Average shift length. Calculated as total hours divided by days worked and average staff per day. 7.9 hours
Certified Nursing Assistant

Helps with daily care and mobility.

CNA Staff Info All 16 CNA Staff are full-time employees. No contractors work on this role. 16
Average shift length Info Average shift length. Calculated as total hours divided by days worked and average staff per day. 7.4 hours

Contractor staffing

Q4 2025 · Oct 1 – Dec 31 More info This data comes from the CMS Payroll-Based Journal report covering October 1 – December 31, 2025.

Total hours from contractors

15.4%

2,076 contractor hours this quarter

Speech Language Pathologist: 2 Physical Therapy Assistant: 2 Licensed Practical Nurse: 1 Physical Therapy Aide: 1 Respiratory Therapy Technician: 1 Qualified Social Worker: 1 Medical Director: 1

Staff by category

Q4 2025 · Oct 1 – Dec 31 More info This data comes from the CMS Payroll-Based Journal report covering October 1 – December 31, 2025.
Certified Nursing Assistant160165,76492100%7.4
Licensed Practical Nurse5162,58392100%7.9
Registered Nurse7071,2889199%7.4
Other Dietary Services Staff4046888491%4.4
Physical Therapy Assistant0225256773%7.4
Nurse Practitioner1014725964%8
Physical Therapy Aide0114595661%8.2
Speech Language Pathologist0224485358%8.5
Administrator1014325459%8
Clinical Nurse Specialist1012322932%8
Mental Health Service Worker1012094650%4.6
Qualified Social Worker0111612426%6.7
Occupational Therapy Aide1011063437%3.1
Medication Aide/Technician10158910%6.5
Respiratory Therapy Technician011293437%0.8
Medical Director011211011%2.1
16 Certified Nursing Assistant
% of Days 100%
6 Licensed Practical Nurse
% of Days 100%
7 Registered Nurse
% of Days 99%
4 Other Dietary Services Staff
% of Days 91%
2 Physical Therapy Assistant
% of Days 73%
1 Nurse Practitioner
% of Days 64%
1 Physical Therapy Aide
% of Days 61%
2 Speech Language Pathologist
% of Days 58%
1 Administrator
% of Days 59%
1 Clinical Nurse Specialist
% of Days 32%
1 Mental Health Service Worker
% of Days 50%
1 Qualified Social Worker
% of Days 26%
1 Occupational Therapy Aide
% of Days 37%
1 Medication Aide/Technician
% of Days 10%
1 Respiratory Therapy Technician
% of Days 37%
1 Medical Director
% of Days 11%

Penalties and fines

Federal penalties imposed by CMS for regulatory violations, including civil money penalties (fines) and denials of payment for new Medicare/Medicaid admissions.

Source: CMS Penalties Database (Data as of Jan 2026)

Total fines amount $13K Rank #1 / 180Federal fines — State benchmarkedThis home is ranked 1st out of 180 homes in Wisconsin. Shows this facility's cumulative CMS federal fine dollars versus the Wisconsin average among facilities with fines, and where it ranks among 180 facilities in the pool. Lower total dollars mean a better rank.Rankings are based only on facilities in Wisconsin that report data for that category. Facilities without available data are excluded from the ranking.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
86% lower than Wisconsin average

Wisconsin average: $95K

Number of fines 1
52% fewer fines than Wisconsin average

Wisconsin average: 2.1

Payment Denials Info Serious action where Medicare and/or Medicaid temporarily stops payments for new residents until issues are fixed. 0
100% fewer payment denials than Wisconsin average

Wisconsin average: 0.7

Fines amount comparison
Fines amount comparison
This facility $13K
Wisconsin average $95K

No penalties in the past 3 years

No civil money penalties or payment denials were reported in the last 3 years.

Quality of care over time

These measures show how residents usually do over time at this home, based on health outcomes and preventive care.

High-risk clinical events score Info A composite score based on pressure ulcers, falls with injury, weight loss, walking ability decline, and activities of daily living decline. 8.8
16% better than Wisconsin average

Wisconsin average: 10.5

Functional decline score Info A composite score based on activities of daily living decline, walking ability decline, and incontinence. 19.2
13% better than Wisconsin average

Wisconsin average: 22.1

Long-stay resident measures
Above average Wisconsin avg: 3.0 Info CMS star rating based on long-stay quality measure performance. 5 stars = significantly above average, 1 star = significantly below average.
Need for Help with Daily Activities Increased Info Percent of long-stay residents whose need for help with daily activities has increased 13.3%
24% better than Wisconsin average

Wisconsin average: 17.6%

Walking Ability Worsened Info Percent of long-stay residents whose ability to move independently worsened 18.2%
20% better than Wisconsin average

Wisconsin average: 22.8%

Low Risk Residents with Bowel/Bladder Incontinence Info Percent of low risk long-stay residents who lose control of their bowels or bladder 26.0%
In line with Wisconsin average

Wisconsin average: 26.0%

Falls with Major Injury Info Percent of long-stay residents experiencing one or more falls with major injury 0.0%
100% better than Wisconsin average

Wisconsin average: 3.2%

High Risk Residents with Pressure Ulcers Info Percent of long-stay high risk residents with pressure ulcers 7.8%
43% worse than Wisconsin average

Wisconsin average: 5.4%

Urinary Tract Infection Info Percent of long-stay residents with a urinary tract infection 2.4%
25% better than Wisconsin average

Wisconsin average: 3.2%

Lost Too Much Weight Info Percent of long-stay residents who lose too much weight 4.8%
In line with Wisconsin average

Wisconsin average: 4.9%

Depressive Symptoms Info Percent of long-stay residents who have depressive symptoms 0.8%
84% better than Wisconsin average

Wisconsin average: 5.0%

Antipsychotic Use Info Percent of long-stay residents who received an antipsychotic medication 22.1%
38% worse than Wisconsin average

Wisconsin average: 16.1%

Pneumococcal Vaccine Info Percent of long-stay residents assessed and appropriately given the pneumococcal vaccine 83.2%
13% worse than Wisconsin average

Wisconsin average: 95.9%

Influenza Vaccine Info Percent of long-stay residents assessed and appropriately given the seasonal influenza vaccine 80.6%
15% worse than Wisconsin average

Wisconsin average: 95.0%

Hospitalizations per 1,000 days Info Number of hospitalizations per 1,000 long-stay resident days. 1.01
37% better than Wisconsin average

Wisconsin average: 1.61

ED visits per 1,000 days Info Number of outpatient emergency department visits per 1,000 long-stay resident days. 1.90
13% better than Wisconsin average

Wisconsin average: 2.19

Short-stay resident measures
Above average Wisconsin avg: 2.9 Info CMS star rating based on short-stay quality measure performance. 5 stars = much above average, 1 star = much below average.
Pneumococcal Vaccine Info Percent of short-stay residents assessed and appropriately given the pneumococcal vaccine 36.4%
58% worse than Wisconsin average

Wisconsin average: 87.3%

Antipsychotic medication increase Info Percent of short-stay residents who newly received an antipsychotic medication 3.5%
184% worse than Wisconsin average

Wisconsin average: 1.2%

Influenza Vaccine Info Percent of short-stay residents assessed and appropriately given the seasonal influenza vaccine 23.1%
72% worse than Wisconsin average

Wisconsin average: 82.2%

Re-hospitalized after SNF stay Info Percentage of short-stay residents who were re-hospitalized after their nursing home admission. 8.2%
64% better than Wisconsin average

Wisconsin average: 22.7%

Emergency department visits Info Percentage of short-stay residents who had an outpatient emergency department visit. 0.0%
100% better than Wisconsin average

Wisconsin average: 15.0%

Falls with major injury Info Percentage of SNF residents who experience falls with major injury during their stay. 3.5%
348% worse than Wisconsin average

Wisconsin average: 0.8%

Successful return to home or community Info Rate of successful return to home or community from a skilled nursing facility. 38.8%
23% worse than Wisconsin average

Wisconsin average: 50.6%

Breakdown by payment type

Medicare

28% of new residents, usually for short-term rehab.

Typical stay 2 - 3 months

Private pay

68% of new residents, often for short stays.

Typical stay 3 - 4 months

Medicaid

5% of new residents, often for long-term daily care.

Typical stay 5 years

Facility Characteristics

Source: CMS Long-Term Care Facility Characteristics (Data as of Jan 2026)

Total residents 34
Medicare
12
35.3% of residents
Medicaid
15
44.1% of residents
Private pay or other
7
20.6% of residents
Programs & Services
Residents Group

Residents meet regularly to discuss policies, care quality, and activities

Active Resident Council

Organized group of residents that meets regularly to discuss facility policies, quality of life, and activities.

Finances and operations

Based on CMS SNF Cost Report for fiscal year ending in 12/2023.

For-profit
Corporation
Net patient revenue Info Net patient revenue — what the home actually collects for resident care, after contractual allowances, bad debt and discounts are subtracted from its gross charges (CMS cost report, Worksheet G-3). It covers resident care only; money the home earns from other sources is shown separately as "Other income."
$5.0M
Net patient income Info Net patient income: net patient revenue minus the home's total operating expenses. A positive figure means it earns more from resident care than it spends to deliver it; a negative figure means the opposite. It excludes non-operating "other income."
$100.5K
For-profit Corporation
Net patient revenue Info Net patient revenue — what the home actually collects for resident care, after contractual allowances, bad debt and discounts are subtracted from its gross charges (CMS cost report, Worksheet G-3). It covers resident care only; money the home earns from other sources is shown separately as "Other income."
$5.0M Rank #118 / 183Revenue — State benchmarkedThis home is ranked 118th out of 183 homes in Wisconsin. Shows this facility's annual revenue compared to the Wisconsin average. Higher revenue generally means more resources for staffing and capital — read alongside Payroll %.Rankings are based only on facilities in Wisconsin that report data for that category. Facilities without available data are excluded from the ranking.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
Net patient income Info Net patient income: net patient revenue minus the home's total operating expenses. A positive figure means it earns more from resident care than it spends to deliver it; a negative figure means the opposite. It excludes non-operating "other income."
$100.5K
Other income Info Money the home earns outside of resident care — such as investments, grants, rentals and other non-operating sources (CMS cost report, Worksheet G-3). It is tracked separately from net patient revenue: it is not part of that figure, and it is not included in net patient income.
$22.2K
Payroll costs Info Staff salaries plus wage-related costs — benefits such as payroll taxes, health insurance and retirement — from the home's own accounting records (CMS cost report, Worksheet A). Contract or agency labor is counted separately, under other operating costs. Rank #156 / 183Payroll — State benchmarkedThis home is ranked 156th out of 183 homes in Wisconsin. Shows total annual staff payroll benchmarked to the Wisconsin average. Higher payroll investment relative to peers often signals better staffing and less reliance on cheaper contract labor.Rankings are based only on facilities in Wisconsin that report data for that category. Facilities without available data are excluded from the ranking.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
$2.6M 52.2% of net patient revenue Info Payroll as a share of revenue: staff salaries and wage-related benefits divided by net patient revenue. A higher figure means more of each revenue dollar goes to staff pay. Rank #166 / 183Payroll % — State benchmarkedThis home is ranked 166th out of 183 homes in Wisconsin. Shows payroll as a percentage of revenue versus the Wisconsin average. Well-run Wisconsin facilities typically land around 62–74% — the top third Statewide. Below 25% may signal understaffing or heavy agency use — read with Staffing ratings.Rankings are based only on facilities in Wisconsin that report data for that category. Facilities without available data are excluded from the ranking.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
Other operating costs Info Everything it costs to run the home apart from payroll — food, utilities, supplies, maintenance, contract labor and administration. Calculated as total operating expense minus payroll (staff salaries and wage-related benefits).
$2.3M
Total costs Info The home's total operating expense for the year — all the costs of running it, salaries included (CMS cost report, Worksheet G-3).
$4.9M

Who this home usually serves

TYPE OF STAY

Primarily short stays

Residents typically stay for brief periods, with frequent admissions and discharges throughout the year.

Most new residents arrive under private pay (68% of admissions), and a typical private pay stay runs around 3 - 4 months.

Admissions
80 total

Coverage residents most often arrive under.

Medicare 28%
Private pay 68%
Medicaid 5%
Discharges
81 total

Coverage residents most often leave under.

Medicare 22%
Private pay 60%
Medicaid 17%

Matterport

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Address 4.6 miles from city center Info Estimated distance in miles from Laona's city center to Nu-Roc Health and Rehabilitation Center's address, calculated via Google Maps.

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Financial Assistance for
Nursing Home in Wisconsin

Nu-Roc Health and Rehabilitation Center is located in Laona, Wisconsin.
Here are the financial assistance programs available to residents in Wisconsin.

Get Financial aid guidance

Family Care Program

WI Medicaid Family Care

Age 65+ or disabled
General Wisconsin resident, Medicaid-eligible, long-term care need.
Income Limits (2025) ~$2,829/month 300% FBR, individual
Asset Limits $2,000 (individual), $3,000 (couple).
WI

Managed care model; rural/urban balance.

Benefits
Personal care (5-7 hours/day) Respite (240 hours/year) Adult day care ($65/day) Home modifications ($1,500 avg.)

Wisconsin Caregiver Support Program

WI NFCSP Respite

Age Caregiver of someone 60+ (or with dementia)
General Wisconsin resident.
Income Limits No strict limit; prioritizes low-income.
Asset Limits Not applicable.
WI

High rural demand; ADRC coordination.

Benefits
In-home respite (4-6 hours/day) Adult day care (~$65/day) Short-term facility care (up to 5 days)

IRIS (Include, Respect, I Self-Direct)

Wisconsin IRIS

Age 65+ (or disabled 18+)
General WI resident, Medicaid-eligible, NFLOC.
Income Limits (2025) ~$2,829/month; QIT optional.
Asset Limits $2,000 (individual), $3,000 (couple).
WI

Flexible budget; serves ~20,000; participant hires caregivers.

Benefits
Personal care (custom hours) Respite Home mods Equipment Transportation Support services

SeniorCare Prescription Drug Assistance

Wisconsin SeniorCare

Age 65+
General WI resident, US citizen/qualified immigrant, not on full Medicaid.
Income Limits (2025) ~$24,980-$34,980/year (Level 1-2B, individual); varies by level.
Asset Limits None.
WI

Four benefit levels; serves ~50,000 annually.

Benefits
$5 generic/$15 brand copays (Level 1); deductibles ($500-$850) for higher levels; covers most Rx drugs

Medicare Savings Program (MSP)

Wisconsin Medicare Savings Program

Age 65+ or disabled
General WI resident, Medicare Part A/B.
Income Limits (2025) ~$2,510/month (QMB), ~$3,380/month (SLMB), ~$3,598/month (QI)—individual.
Asset Limits $9,430 (individual), $14,130 (couple).
WI

Includes Extra Help for Part D; no waitlist.

Benefits
Covers Part B premiums ($174.70/month) Deductibles ($240/year) Copays (~20%)

Wisconsin Home Energy Assistance Program (WHEAP)

Wisconsin WHEAP

Age 60+ prioritized
General WI resident, low-income household.
Income Limits (2025) ~$3,970/month 185% FPL
Asset Limits Not assessed.
WI

Covers gas, electric, wood; crisis aid available.

Benefits
Heating/electric aid ($300-$1,000/season) Crisis aid ($500 max) Weatherization

VA Aid and Attendance (A&A) and Housebound Benefits

Wisconsin VA Aid and Attendance/Housebound

Age 65+ or disabled veteran/spouse
General WI resident, wartime service, ADL help (A&A) or homebound.
Income Limits (2025) Net income < ~$1,984/month (veteran with dependent, A&A); pension offsets income.
Asset Limits ~$155,356 net worth
WI

High rural veteran use; supports care costs.

Benefits
Cash (~$1,433-$2,642/month veteran, ~$951-$1,318 spouse) for care costs

Property Tax Deferral Loan Program

Wisconsin Property Tax Deferral Loan

Age 65+
General WI resident, homeowner, live in home 6+ months/year.
Income Limits (2025) ~$24,980/year household
Asset Limits Home equity < $500,000; limited other assets.
WI

Saves ~$500-$1,500/year; interest ~2%-3%.

Benefits
Deferred tax payment (~$500-$1,500/year avg.)

Senior Farmers’ Market Nutrition Program (SFMNP)

Wisconsin SFMNP

Age 60+
General WI resident, low-income.
Income Limits (2025) ~$2,322/month 185% FPL
Asset Limits Not assessed.
WI

Vouchers (~$45/season); serves ~15,000 annually.

Benefits
Vouchers (~$45/season) for produce at farmers’ markets

Frequently Asked Questions about Nu-Roc Health and Rehabilitation Center

What neighborhood is Nu-Roc Health and Rehabilitation Center in?

Nu-Roc Health and Rehabilitation Center is in the Blackwell neighborhood of Laona.

Who is the owner of Nu-Roc Health and Rehabilitation Center?

Nu-Roc Health and Rehabilitation Center is legally operated by Charity Davis, and administered by Nu Roc Health And Rehab Center Llc.

What is the occupancy rate at Nu-Roc Health and Rehabilitation Center?

Nu-Roc Health and Rehabilitation Center's occupancy is 74%.

Does Nu-Roc Health and Rehabilitation Center operate as a for-profit or non-profit?

Nu-Roc Health and Rehabilitation Center is registered as a for-profit in WI.

Who is the administrator of Nu-Roc Health and Rehabilitation Center?

Charity Davis is the administrator of Nu-Roc Health and Rehabilitation Center.

How many beds does Nu-Roc Health and Rehabilitation Center have?

Nu-Roc Health and Rehabilitation Center has 50 beds.

Are there photos of Nu-Roc Health and Rehabilitation Center?

Yes — there are 6 photos of Nu-Roc Health and Rehabilitation Center in the photo gallery on this page.

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