Every person who worked here at any point in the quarter, employees and contractors. It is not how many are on site at once: that is the "on an average day" figure.
47
38 employees · 9 contractors · 21 on an average day Nu-Roc Health and Rehabilitation Center
Nursing Home, Hospice Care, Memory Care, Palliative Care, Respite Care & Skilled Nursing · Laona, WI
ALM Inspection Grade
A+
ALM's inspection grade is 97 / 100, an A+ — 16 points above the Wisconsin average for CMS-certified facilities (81/100) · A proprietary Assisted Living Magazine grade.A 0–100 score of a facility's regulatory inspection record, shown as a letter and compared with other facilities of the same kind in the same state. It is not a government rating.
ALM's inspection grade is 97 / 100, an A+ — 16 points above the Wisconsin average for CMS-certified facilities (81/100) · A proprietary Assisted Living Magazine grade.A 0–100 score of a facility's regulatory inspection record, shown as a letter and compared with other facilities of the same kind in the same state. It is not a government rating.
CMS overall rating
4/5
CMS (the Centers for Medicare & Medicaid Services) is the federal agency that rates nursing home quality. Its Overall Rating runs from 1 to 5 stars, combining health inspections, staffing, and quality measures, with inspections weighted most heavily.
4/5
CMS (the Centers for Medicare & Medicaid Services) is the federal agency that rates nursing home quality. Its Overall Rating runs from 1 to 5 stars, combining health inspections, staffing, and quality measures, with inspections weighted most heavily.
Nu-Roc Health and Rehabilitation Center
Nursing Home, Hospice Care, Memory Care, Palliative Care, Respite Care & Skilled Nursing · Laona, WI
ALM Inspection Grade
A+
ALM's inspection grade is 97 / 100, an A+ — 16 points above the Wisconsin average for CMS-certified facilities (81/100) · A proprietary Assisted Living Magazine grade.A 0–100 score of a facility's regulatory inspection record, shown as a letter and compared with other facilities of the same kind in the same state. It is not a government rating.
ALM's inspection grade is 97 / 100, an A+ — 16 points above the Wisconsin average for CMS-certified facilities (81/100) · A proprietary Assisted Living Magazine grade.A 0–100 score of a facility's regulatory inspection record, shown as a letter and compared with other facilities of the same kind in the same state. It is not a government rating.
CMS overall rating
4/5
CMS (the Centers for Medicare & Medicaid Services) is the federal agency that rates nursing home quality. Its Overall Rating runs from 1 to 5 stars, combining health inspections, staffing, and quality measures, with inspections weighted most heavily.
4/5
CMS (the Centers for Medicare & Medicaid Services) is the federal agency that rates nursing home quality. Its Overall Rating runs from 1 to 5 stars, combining health inspections, staffing, and quality measures, with inspections weighted most heavily.
Nu-Roc Health and Rehabilitation Center accepts Medicare, Medicaid, and private pay.
Overview of Nu-Roc Health and Rehabilitation Center
Licensed across skilled nursing, nursing home care, memory care, hospice care, palliative care, and respite care, Nu-Roc Health and Rehabilitation Center works out of Laona, WI. The skilled nursing designation is the one that carries licensed nursing work. Charity Davis is the administrator.
Memory care meets a resident for whom wandering has become a risk, and supervision there holds after dark as well as by day. Hospice care begins where comfort has become the whole aim. Palliative care runs alongside treatment and promises nothing about recovery.
Respite is the shortest of the six, often used as a trial run before a permanent move. Outpatient Therapy is how the home provides rehabilitation, without an inpatient admission.
The roster gives each resident 3 hours and 26 minutes of nursing a day. All three of Medicare, Medicaid, and private pay are accepted. Medicaid enters once savings no longer stretch to an extended stay. Private pay is money a family puts up directly. Medicare reaches the short-skilled course after a hospital stay, not an open-ended residence.
Nu Roc Health and Rehab Center LLC operates the center. Fifty beds put this community among the smaller homes, where staff and residents have room to get to know each other.
Quality ratings
The Overall CMS Rating combines results from health inspections, staffing levels and quality measures. Health inspections carry the most weight. Staffing and quality scores can increase or decrease the final rating based on performance compared to state and national standards.
Based on the results of the facility's three most recent standard inspections and any complaint investigations. CMS reviews the number, scope, and severity of deficiencies, with more recent findings weighted more heavily.
Measures average nursing staff hours per resident per day, including Registered Nurses (RNs) and total nursing staff. Ratings are adjusted based on the level of care residents require and are compared to state and national benchmarks.
Based on clinical and physical health indicators reported to CMS, such as hospital readmissions, falls, pressure ulcers, and improvements in mobility. These measures reflect how well residents' health needs are being managed.
Staffing
Data period: Q4 2025 (October 1 – December 31, 2025).
Nursing care per resident per day and state rankings: CMS Provider Information.
Headcount, shifts and contractors: CMS Payroll-Based Journal (PBJ).
Resident count: CMS Long-Term Care Facility Characteristics (data as of Jun 2026).
Total nursing care per resident / day
This nursing home is ranked 135th out of 164 nursing homes we track in Wisconsin for nurse hours. Total adjusted nursing hours per resident per day, combining RN, LPN, and aide time. CMS adjusts this for case-mix so facilities can be fairly compared.
3h 26m
This nursing home is ranked 135th out of 164 nursing homes we track in Wisconsin for nurse hours. Total adjusted nursing hours per resident per day, combining RN, LPN, and aide time. CMS adjusts this for case-mix so facilities can be fairly compared.
3h 26mStandout metric: LPN / LVN is +30% above Wisconsin average
5 of 6 metrics below Wisconsin average
Daily care time per resident, by role
Registered nurse (RN)
RNs hold the highest nursing license and can assess residents, interpret test results, and direct care plans. More RN hours per day often signals stronger clinical oversight and faster response to health changes. All 7 are the facility's own employees; no agency contractors work in this role.
7 staff · 7.4-hour shifts
42m
↓ 28% · WI 58mThis facility: 42m per resident per day, 28% below the Wisconsin average of 58m (among Wisconsin facilities reporting a recent figure).
RNs hold the highest nursing license and can assess residents, interpret test results, and direct care plans. More RN hours per day often signals stronger clinical oversight and faster response to health changes. All 7 are the facility's own employees; no agency contractors work in this role.
7 staff · 7.4-hour shiftsUS average: 41m.Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse. US 41m
LPN / LVN
Licensed Practical Nurses (LPNs) or Licensed Vocational Nurses (LVNs) deliver routine hands-on care — medication administration, wound dressing, and monitoring vital signs. They work under RN supervision and make up a large share of daily bedside care. 6 total: 5 of the facility's own employees and 1 agency contractor.
6 staff · 7.9-hour shifts
49m
↑ 30% · WI 38mThis facility: 49m per resident per day, 30% above the Wisconsin average of 38m (among Wisconsin facilities reporting a recent figure).
Licensed Practical Nurses (LPNs) or Licensed Vocational Nurses (LVNs) deliver routine hands-on care — medication administration, wound dressing, and monitoring vital signs. They work under RN supervision and make up a large share of daily bedside care. 6 total: 5 of the facility's own employees and 1 agency contractor.
6 staff · 7.9-hour shiftsUS average: 52m.Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse. US 52m
Certified nursing assistant
Certified Nurse Aides (CNAs) provide the most direct day-to-day assistance: bathing, dressing, feeding, and mobility. Nurse aide hours are typically the largest staffing category and directly affect residents' quality of life. All 16 are the facility's own employees; no agency contractors work in this role.
16 staff · 7.4-hour shifts
1h 55m
↓ 26% · WI 2h 35mThis facility: 1h 55m per resident per day, 26% below the Wisconsin average of 2h 35m (among Wisconsin facilities reporting a recent figure).
Certified Nurse Aides (CNAs) provide the most direct day-to-day assistance: bathing, dressing, feeding, and mobility. Nurse aide hours are typically the largest staffing category and directly affect residents' quality of life. All 16 are the facility's own employees; no agency contractors work in this role.
16 staff · 7.4-hour shiftsUS average: 2h 21m.Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse. US 2h 21m
Physical therapist
Hours per resident per day provided by licensed Physical Therapists (PTs) or PT Assistants. PT services help residents recover mobility after injury or illness and are especially important for post-acute (short-stay) rehabilitation.
0m
↓ 90% · WI 4mThis facility: 0m per resident per day, 90% below the Wisconsin average of 4m (among Wisconsin facilities reporting a recent figure).
Hours per resident per day provided by licensed Physical Therapists (PTs) or PT Assistants. PT services help residents recover mobility after injury or illness and are especially important for post-acute (short-stay) rehabilitation.
US average: 4m.Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse. US 4m
Total nursing, weekends
Combined nursing hours (RN + LPN + Nurse Aide) per resident per day on weekends. Staffing often drops on weekends — this figure reveals whether the facility maintains adequate coverage outside of weekday hours.
RN + LPN + aide · Sat–Sun
3h 5m
↓ 17% · WI 3h 43mThis facility: 3h 5m per resident per day, 17% below the Wisconsin average of 3h 43m (among Wisconsin facilities reporting a recent figure).
Combined nursing hours (RN + LPN + Nurse Aide) per resident per day on weekends. Staffing often drops on weekends — this figure reveals whether the facility maintains adequate coverage outside of weekday hours.
RN + LPN + aide · Sat–SunUS average: 3h 26m.Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse. US 3h 26m
RN, weekends
Registered nurse hours specifically on weekends. Facilities sometimes reduce RN presence on Saturdays and Sundays — a low weekend RN figure compared to weekday hours can indicate reduced clinical oversight when most administrative staff are absent.
Sat–Sun
24m
↓ 38% · WI 39mThis facility: 24m per resident per day, 38% below the Wisconsin average of 39m (among Wisconsin facilities reporting a recent figure).
Registered nurse hours specifically on weekends. Facilities sometimes reduce RN presence on Saturdays and Sundays — a low weekend RN figure compared to weekday hours can indicate reduced clinical oversight when most administrative staff are absent.
Sat–SunUS average: 29m.Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse. US 29m
Headcount
Every person who worked here at any point in the quarter, employees and contractors. It is not how many are on site at once: that is the "on an average day" figure.
47
38 employees · 9 contractors · 21 on an average day
47 total staff / 34 residents. Residents: CMS Long-Term Care Facility Characteristics (data as of Jun 2026); staff: CMS Payroll-Based Journal (Q4 2025).Residents and staff come from two different CMS releases, so the two counts can be a few months apart.
1.38 : 1
↓ 43% · WI 2.42This facility: 1.38 staff per resident, 43% below the Wisconsin average of 2.42 (among Wisconsin facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
47 staff ÷ 34 residents
See full Wisconsin ranking →
Average hours one staff member works on a day they are on shift, across every role.
7 h
↓ 4% · WI 7.3 hThis facility: 7 h, 4% below the Wisconsin average of 7.3 h (among Wisconsin facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
13,476 staff hours this quarter
See full Wisconsin ranking →84.6% of staff hours were worked by the facility's own employees
Wisconsin average: 88.1% · Contractors this quarter: Speech Language Pathologist (2), Physical Therapy Assistant (2), Licensed Practical Nurse (1), Physical Therapy Aide (1), Respiratory Therapy Technician (1), Qualified Social Worker (1), Medical Director (1)
Why it matters: employees work here week after week and get to know each resident's routines and needs. Agency contractors often rotate between facilities, so a higher employee share usually means more consistent care.
By The Numbers
Community insights.
Bed count
A smaller, more intimate setting that may offer a quieter environment and closer staff-resident interactions.
50
Rank #114 / 197Bed count — State benchmarked This nursing home is ranked 114th out of 197 nursing homes we track in Wisconsin for bed count. Shows this facility's certified or reported bed count compared to other Wisconsin facilities. Larger communities may offer more amenities, programs, and on-site services for residents and families. Communities with the same value for a metric share the same rank. Rankings compare like with like: every nursing home we track in Wisconsin that reports data for that category. Nursing homes without available data are excluded, so the pool size varies from metric to metric.
A smaller, more intimate setting that may offer a quieter environment and closer staff-resident interactions.
50
Rank #114 / 197Bed count — State benchmarked This nursing home is ranked 114th out of 197 nursing homes we track in Wisconsin for bed count. Shows this facility's certified or reported bed count compared to other Wisconsin facilities. Larger communities may offer more amenities, programs, and on-site services for residents and families. Communities with the same value for a metric share the same rank. Rankings compare like with like: every nursing home we track in Wisconsin that reports data for that category. Nursing homes without available data are excluded, so the pool size varies from metric to metric.Smaller home · May offer a more intimate, personalized care environment.
Occupancy rate
Occupancy lower than 85% suggests more openings may be available.
Rank #83 / 164Occupancy rate — State benchmarked This nursing home is ranked 83rd out of 164 nursing homes we track in Wisconsin for occupancy. Shows this facility's occupancy rate versus the Wisconsin average, with its Statewide rank out of 164. Higher occupancy signals strong local demand and financial stability. Communities with the same value for a metric share the same rank. Rankings compare like with like: every nursing home we track in Wisconsin that reports data for that category. Nursing homes without available data are excluded, so the pool size varies from metric to metric.
Occupancy lower than 85% suggests more openings may be available.
Rank #83 / 164Occupancy rate — State benchmarked This nursing home is ranked 83rd out of 164 nursing homes we track in Wisconsin for occupancy. Shows this facility's occupancy rate versus the Wisconsin average, with its Statewide rank out of 164. Higher occupancy signals strong local demand and financial stability. Communities with the same value for a metric share the same rank. Rankings compare like with like: every nursing home we track in Wisconsin that reports data for that category. Nursing homes without available data are excluded, so the pool size varies from metric to metric.
74.2%
This home usually has availability
Based on 37.1 residents and 50 beds. Source: CMS Provider Information, average daily residents
Similar to the Wisconsin average: 71.7%
Avg. Length of Stay
Average number of days residents stay at this facility, based on CMS cost report data. Shorter stays often reflect post-acute or rehab care; longer stays reflect long-term care.
Average number of days residents stay at this facility, based on CMS cost report data. Shorter stays often reflect post-acute or rehab care; longer stays reflect long-term care.
175
days
About This Community
Facility TypeSkilled Care
CountyForest
CMS Certification Number525623
Nu-Roc Health and Rehabilitation Center is legally operated by Nu Roc Health And Rehab Center LLC, and administered by Charity Davis.
Profit StatusFor-profit
Resident Council
Outpatient Therapy
Fax(715) 674-4016
Pets not allowed
CMS Health Inspection History
ALM Inspection Grade
97 / 100
Calculated from CMS inspection data for this community's nursing-home beds
How it compares
16 points above the Wisconsin average for CMS-certified facilities (81/100)
Category breakdown
Citations
Typical
45 severity-weighted points (17 deficiencies) · 41% lower than the typical CMS-certified WI facility (median: 76)
Enforcement
Strong
No fines on record · 0 enforcement actions
Persistence
Strong
16 days to fix issues · faster than the typical CMS-certified WI facility (median: 27)
Total health inspections
5
↓ 18% · WI 6.1This facility: 5, 18% below the Wisconsin average of 6.1 (among Wisconsin facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Total health citations
17
Rank #58 / 168Health citations — State benchmarked This nursing home is ranked 58th out of 168 nursing homes we track in Wisconsin for health citations. Shows this facility's total health deficiency citations benchmarked to the Wisconsin State average, with a ranking across all 168 WI facilities. Lower citation counts earn a better rank. Communities with the same value for a metric share the same rank. Rankings compare like with like: every nursing home we track in Wisconsin that reports data for that category. Nursing homes without available data are excluded, so the pool size varies from metric to metric.↓ 39% · WI 28This facility: 17, 39% below the Wisconsin average of 28 (among Wisconsin facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Citations per inspection
3.4
Rank #54 / 168Citations per inspection — State benchmarked This nursing home is ranked 54th out of 168 nursing homes we track in Wisconsin for citations per inspection. Shows average deficiency citations per CMS inspection for this facility versus the Wisconsin mean across 168 facilities with citation data. Lower is better. Communities with the same value for a metric share the same rank. Rankings compare like with like: every nursing home we track in Wisconsin that reports data for that category. Nursing homes without available data are excluded, so the pool size varies from metric to metric.↓ 20% · WI 4.24This facility: 3.4, 20% below the Wisconsin average of 4.24 (among Wisconsin facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Citation severity
100% corrected
17 of 17 citations corrected
Critical
J–L
0
↓ 100% · WI 0.9This facility: 0, 100% below the Wisconsin average of 0.9 (among Wisconsin facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Immediate jeopardy
Serious
G–I
0
↓ 100% · WI 1.1This facility: 0, 100% below the Wisconsin average of 1.1 (among Wisconsin facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Actual harm
Moderate
D–F
16
↓ 37% · WI 25.5This facility: 16, 37% below the Wisconsin average of 25.5 (among Wisconsin facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
No harm, more than minimal risk
Minor
A–C
1
↑ 100% · WI 0.5This facility: 1, 100% above the Wisconsin average of 0.5 (among Wisconsin facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
No harm, minimal riskLatest inspection: Feb 11, 2026 · 1 citation (Infection Control, moderate), corrected
Most cited category: Infection Control, 3 of 17 citations · 7 categories in total
Citations history
Most recent first
Feb 11, 2026
1 citation
Infection Control moderate citation
Corrected
Corrected
Jun 18, 2025
6 citations
Administration minor citation
Corrected
Corrected
Infection Control moderate citation
Corrected
Corrected
Nutrition moderate citation
Corrected
Corrected
Pharmacy moderate citation
Corrected
Corrected
Quality of Care moderate citation
Corrected
Corrected
Care Planning moderate citation
Corrected
Corrected
May 15, 2024
3 citations
Administration moderate citation
Corrected
Corrected
Infection Control moderate citation
Corrected
Corrected
Quality of Care moderate citation
Corrected
Corrected
Feb 08, 2024
1 citation
Resident Rights moderate citation
Corrected
Corrected
Feb 28, 2023
6 citations
Nutrition moderate citation
Corrected
Corrected
Quality of Care moderate citation
Corrected
Corrected
Care Planning moderate citation
Corrected
Corrected
Care Planning moderate citation
Corrected
Corrected
Resident Rights moderate citation
Corrected
Corrected
Resident Rights moderate citation
Corrected
Corrected
Top deficiency categories
Share of 17 citations
Infection Control
3 deficiencies (18%)
Resident Rights
3 deficiencies (18%)
Resident Assessment & Care Planning
3 deficiencies (18%)
Quality of Life & Care
3 deficiencies (18%)
Nutrition & Dietary
2 deficiencies (12%)
Administration
2 deficiencies (12%)
Pharmacy Services
1 deficiency (6%)
How citations are counted
Health citations are formal notices following inspections when they fail to comply with safety and care standards.
15 of 17 citations resulted from standard inspections; and 2 of 17 resulted from complaint investigations.
Includes all CMS health inspection records for this property, which could include management/ownership changes.
Source
Data sourced from CMS Health Deficiencies reports. Citation severity codes range from A (least serious) to L (most serious). Immediate Jeopardy (J-L) citations indicate situations where the facility's noncompliance has placed residents at risk of death or serious harm.
Show Inspection Reports
Enforcement
Penalties and fines
Penalties and fines
Federal penalties imposed by CMS for regulatory violations, including civil money penalties (fines) and denials of payment for new Medicare/Medicaid admissions.
Source: CMS Penalties Database · Data as of Aug 2026
No penalties in the past 3 years
No civil money penalties or payment denials on record since Aug 2023.
Total fines
$0
WI avg $95KWisconsin average: $94,855. Average among the 148 Wisconsin facilities with a penalty on record.US avg $67KUS average: $67,417, among the 6,775 US facilities with a penalty on record.
Number of fines
0
WI avg 2.02Wisconsin average: 2.02. Average among the 148 Wisconsin facilities with a penalty on record.US avg 1.96US average: 1.96, among the 6,775 US facilities with a penalty on record.
Payment denials
Serious action where Medicare and/or Medicaid temporarily stops payments for new residents until issues are fixed.
Serious action where Medicare and/or Medicaid temporarily stops payments for new residents until issues are fixed.
0
WI avg 0.7Wisconsin average: 0.7. Average among the 148 Wisconsin facilities with a penalty on record.US avg 0.36US average: 0.36, among the 6,775 US facilities with a penalty on record.
Health Outcomes
Quality of care over time
How residents at this home fare on health outcomes and preventive care, compared with the Wisconsin average.
CMS star rating for the care of long-stay residents, who live at the home for 100 days or more. It is built from the long-stay quality measures below. 5 stars is the best.
4
/ 5
Above average
↑ 32% · WI 3.0This facility: 4.0, 32% above the WI average of 3.0 (among WI facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Average of five long-stay measures: pressure ulcers, falls with major injury, unplanned weight loss, worsening ability to walk, and needing more help with daily activities. Each is the % of residents affected, so lower is better.
9.3
Score · lower is better
≈ 0% · WI 9.4This facility: 9.3, level with the WI average of 9.4 (among WI facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Average of three long-stay measures: needing more help with daily activities, worsening ability to walk, and loss of bowel or bladder control. Each is the % of residents affected, so lower is better.
18.2
Score · lower is better
↓ 8% · WI 19.8This facility: 18.2, 8% below the WI average of 19.8 (among WI facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.13 long-stay measures: 8 better, 5 worse
7 short-stay measures: 3 better, 2 worse, 2 compared with US only
Long-stay residents
People who live at the home · 13 measures
Daily care & independence
Needed more help with daily activities
Percent of long-stay residents whose need for help with daily activities has increased
14.9%
↓ 8% · WI 16.1This facility: 14.9, 8% below the WI average of 16.1 (among WI facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Percent of long-stay residents whose need for help with daily activities has increased
14.9%
↓ 8% · WI 16.1This facility: 14.9, 8% below the WI average of 16.1 (among WI facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Walking ability worsened
Percent of long-stay residents whose ability to move independently worsened
20.6%
↑ 11% · WI 18.4This facility: 20.6, 11% above the WI average of 18.4 (among WI facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Percent of long-stay residents whose ability to move independently worsened
20.6%
↑ 11% · WI 18.4This facility: 20.6, 11% above the WI average of 18.4 (among WI facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Bowel or bladder incontinence (low-risk residents)
Percent of low risk long-stay residents who lose control of their bowels or bladder
19.2%
↓ 22% · WI 24.6This facility: 19.2, 22% below the WI average of 24.6 (among WI facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Percent of low risk long-stay residents who lose control of their bowels or bladder
19.2%
↓ 22% · WI 24.6This facility: 19.2, 22% below the WI average of 24.6 (among WI facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.Safety & clinical stability
Urinary tract infection
Percent of long-stay residents with a urinary tract infection
1.5%
↓ 42% · WI 2.7This facility: 1.5, 42% below the WI average of 2.7 (among WI facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Percent of long-stay residents with a urinary tract infection
1.5%
↓ 42% · WI 2.7This facility: 1.5, 42% below the WI average of 2.7 (among WI facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Falls with major injury
Percent of long-stay residents experiencing one or more falls with major injury
1.5%
↓ 53% · WI 3.3This facility: 1.5, 53% below the WI average of 3.3 (among WI facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Percent of long-stay residents experiencing one or more falls with major injury
1.5%
↓ 53% · WI 3.3This facility: 1.5, 53% below the WI average of 3.3 (among WI facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Pressure ulcers (high-risk residents)
Percent of long-stay high risk residents with pressure ulcers
1.3%
↓ 73% · WI 5.0This facility: 1.3, 73% below the WI average of 5.0 (among WI facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Percent of long-stay high risk residents with pressure ulcers
1.3%
↓ 73% · WI 5.0This facility: 1.3, 73% below the WI average of 5.0 (among WI facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.Physical & mental health
Lost too much weight
Percent of long-stay residents who lose too much weight
8.3%
↑ 65% · WI 5.1This facility: 8.3, 65% above the WI average of 5.1 (among WI facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Percent of long-stay residents who lose too much weight
8.3%
↑ 65% · WI 5.1This facility: 8.3, 65% above the WI average of 5.1 (among WI facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Depressive symptoms
Percent of long-stay residents who have depressive symptoms
5.0%
↓ 13% · WI 5.7This facility: 5.0, 13% below the WI average of 5.7 (among WI facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Percent of long-stay residents who have depressive symptoms
5.0%
↓ 13% · WI 5.7This facility: 5.0, 13% below the WI average of 5.7 (among WI facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Antipsychotic use
Percent of long-stay residents who received an antipsychotic medication
22.9%
↑ 45% · WI 15.8This facility: 22.9, 45% above the WI average of 15.8 (among WI facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Percent of long-stay residents who received an antipsychotic medication
22.9%
↑ 45% · WI 15.8This facility: 22.9, 45% above the WI average of 15.8 (among WI facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.Preventive care
Pneumococcal vaccine
Percent of long-stay residents assessed and appropriately given the pneumococcal vaccine
69.2%
↓ 28% · WI 95.7This facility: 69.2, 28% below the WI average of 95.7 (among WI facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Percent of long-stay residents assessed and appropriately given the pneumococcal vaccine
69.2%
↓ 28% · WI 95.7This facility: 69.2, 28% below the WI average of 95.7 (among WI facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Flu vaccine
Percent of long-stay residents assessed and appropriately given the seasonal influenza vaccine
80.6%
↓ 15% · WI 95.0This facility: 80.6, 15% below the WI average of 95.0 (among WI facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Percent of long-stay residents assessed and appropriately given the seasonal influenza vaccine
80.6%
↓ 15% · WI 95.0This facility: 80.6, 15% below the WI average of 95.0 (among WI facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.Hospital & emergency visits
Hospitalizations per 1,000 days
Number of hospitalizations per 1,000 long-stay resident days.
1.01
↓ 37% · WI 1.61This facility: 1.01, 37% below the WI average of 1.61 (among WI facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Number of hospitalizations per 1,000 long-stay resident days.
1.01
↓ 37% · WI 1.61This facility: 1.01, 37% below the WI average of 1.61 (among WI facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
ER visits per 1,000 days
Number of outpatient emergency department visits per 1,000 long-stay resident days.
1.90
↓ 13% · WI 2.19This facility: 1.90, 13% below the WI average of 2.19 (among WI facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Number of outpatient emergency department visits per 1,000 long-stay resident days.
1.90
↓ 13% · WI 2.19This facility: 1.90, 13% below the WI average of 2.19 (among WI facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.Short-stay residents
Rehab and recovery after a hospital stay · 7 measures
Daily care & independence
Returned home or to the community
Rate of successful return to home or community from a skilled nursing facility.
38.8%
↓ 23% · US 50.6This facility: 38.8, 23% below the US average of 50.6 (among US facilities reporting a recent figure).
Rate of successful return to home or community from a skilled nursing facility.
38.8%
↓ 23% · US 50.6This facility: 38.8, 23% below the US average of 50.6 (among US facilities reporting a recent figure).Safety & clinical stability
Falls with major injury
Percentage of SNF residents who experience falls with major injury during their stay.
3.5%
↑ 348% · US 0.8This facility: 3.5, 348% above the US average of 0.8 (among US facilities reporting a recent figure).
Percentage of SNF residents who experience falls with major injury during their stay.
3.5%
↑ 348% · US 0.8This facility: 3.5, 348% above the US average of 0.8 (among US facilities reporting a recent figure).Physical & mental health
New antipsychotic medication
Percent of short-stay residents who newly received an antipsychotic medication
0.0%
↓ 100% · WI 1.2This facility: 0.0, 100% below the WI average of 1.2 (among WI facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Percent of short-stay residents who newly received an antipsychotic medication
0.0%
↓ 100% · WI 1.2This facility: 0.0, 100% below the WI average of 1.2 (among WI facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.Preventive care
Pneumococcal vaccine
Percent of short-stay residents assessed and appropriately given the pneumococcal vaccine
33.3%
↓ 61% · WI 86.5This facility: 33.3, 61% below the WI average of 86.5 (among WI facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Percent of short-stay residents assessed and appropriately given the pneumococcal vaccine
33.3%
↓ 61% · WI 86.5This facility: 33.3, 61% below the WI average of 86.5 (among WI facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Flu vaccine
Percent of short-stay residents assessed and appropriately given the seasonal influenza vaccine
23.1%
↓ 72% · WI 82.2This facility: 23.1, 72% below the WI average of 82.2 (among WI facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Percent of short-stay residents assessed and appropriately given the seasonal influenza vaccine
23.1%
↓ 72% · WI 82.2This facility: 23.1, 72% below the WI average of 82.2 (among WI facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.Hospital & emergency visits
Re-hospitalized after admission
Percentage of short-stay residents who were re-hospitalized after their nursing home admission.
8.2%
↓ 64% · WI 22.7This facility: 8.2, 64% below the WI average of 22.7 (among WI facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Percentage of short-stay residents who were re-hospitalized after their nursing home admission.
8.2%
↓ 64% · WI 22.7This facility: 8.2, 64% below the WI average of 22.7 (among WI facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
ER visits
Percentage of short-stay residents who had an outpatient emergency department visit.
0.0%
↓ 100% · WI 15.0This facility: 0.0, 100% below the WI average of 15.0 (among WI facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Percentage of short-stay residents who had an outpatient emergency department visit.
0.0%
↓ 100% · WI 15.0This facility: 0.0, 100% below the WI average of 15.0 (among WI facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.Arrows show whether a figure is above or below the average. Green is better for residents, red is worse, and yellow means within 5% of the average. Grey compares with the US average only, because CMS publishes no state figure. The line on each bar marks the average.
Quality measures are calculated by CMS from Minimum Data Set (MDS) resident assessments and Medicare claims.
Money and staffing.
Nu-Roc Health and Rehabilitation Center’s finances from its CMS cost report for the fiscal year ending December 2024, compared with 164 Wisconsin nursing homes that filed a recent report. Includes all financial data for this property, which could include management/ownership changes.
FY Dec 2024
Is it financially stable?
Profitable on care
8.4% operating margin
+6.4 pts vs prior year
Positive margin in 7 of the last 8 reported years. Net income $0.5M after other income.
Does it invest in staff?
Spends less on payroll than most Wisconsin homes
37.7% payroll share of revenue
WI average 58.7%Rank #156 / 164Payroll % of net patient revenue — State benchmarked This nursing home is ranked 156th out of 164 nursing homes we track in Wisconsin for payroll % of net patient revenue. Shows payroll as a percentage of net patient revenue versus the Wisconsin average, among facilities reporting a recent fiscal year. Below 25% may signal understaffing or heavy agency use — read with Staffing ratings. Communities with the same value for a metric share the same rank. Rankings compare like with like: every nursing home we track in Wisconsin that reports data for that category. Nursing homes without available data are excluded, so the pool size varies from metric to metric.
Payroll fell $0.5M while revenue rose $0.5M. A low share can mean leaner staffing; check hours per resident in the staffing section.
FY 2024 scorecard
Each row shows the FY 2024 figure, the change since the prior report, the trend, and how it compares with Wisconsin homes.
Revenue & profit
Profitable on care
| Metric | FY 2024 | vs prior year | Trend 2016 → 2024Trend | WI median | Compared with WI homesRank in WI | In short |
|---|---|---|---|---|---|---|
| Net patient revenue What the home earns from resident care, after discounts and bad debt. | $5.4M | +$0.5M | Trend 20162024 | WI median $8.3M | Rank in WI Rank #133 / 164Net patient revenue — State benchmarked This nursing home is ranked 133rd out of 164 nursing homes we track in Wisconsin for net patient revenue. Shows this facility's net patient revenue compared to the Wisconsin average, among facilities reporting a recent fiscal year. Higher revenue generally means more resources for staffing and capital — read alongside Payroll %. Communities with the same value for a metric share the same rank. Rankings compare like with like: every nursing home we track in Wisconsin that reports data for that category. Nursing homes without available data are excluded, so the pool size varies from metric to metric. Higher than 19% of homes | Below WI median Higher net patient revenue than 19% of WI homes that filed a recent report. Revenue mostly follows how big a home is. |
| Operating expenses Everything it costs to run the home: staff, supplies, rent, admin. | $5.0M | +$0.1M | Trend 20162024 | WI median — | Rank in WI Not ranked | Within revenue Operating expenses are lower than net patient revenue, so resident care covers its costs. |
| Net patient income Revenue minus operating expenses. Negative means care loses money. | $0.5M | +$0.4M | Trend 20162024 | WI median — | Rank in WI Not ranked | Profit, growing Resident care made money this year, more than in the prior report. |
| Operating margin Net patient income as a share of revenue. The clearest health signal. | 8.4% | +6.4 pts | Trend 20162024 | WI median — | Rank in WI Not ranked | Healthy margin More than 5% of revenue is left after operating expenses. |
| Other income Money not from resident care: investments, grants, services. | $0.0M | — | Trend — | WI median — | Rank in WI Not ranked | Adds to profit Income from outside resident care, on top of the profit from care. |
| Net income The bottom line after other income. | $0.5M | +$0.4M | Trend — | WI median — | Rank in WI Not ranked | Profit The bottom line is above zero after other income. |
Staffing spend
Spends less of revenue on staff than most Wisconsin homes
| Metric | FY 2024 | vs prior year | Trend 2016 → 2024Trend | WI median | Compared with WI homesRank in WI | In short |
|---|---|---|---|---|---|---|
| Payroll costs Salaries and wage-related benefits, not counting contract labor. | $2.0M | −$0.5M | Trend 20162024 | WI median $4.4M | Rank in WI Rank #159 / 164Payroll costs — State benchmarked This nursing home is ranked 159th out of 164 nursing homes we track in Wisconsin for payroll costs. Shows total staff payroll — salaries plus wage-related benefits — benchmarked to the Wisconsin average, among facilities reporting a recent fiscal year. Higher payroll relative to peers often signals better staffing and less reliance on contract labor. Communities with the same value for a metric share the same rank. Rankings compare like with like: every nursing home we track in Wisconsin that reports data for that category. Nursing homes without available data are excluded, so the pool size varies from metric to metric. Higher than 3% of homes | Below WI median Higher payroll than 3% of WI homes. Payroll in dollars mostly follows how big a home is, so this compares size, not staffing levels. |
| Payroll share of revenue Payroll divided by revenue. Higher usually means more staff per resident. | 37.7% | −14.5 pts | Trend 20162024 | WI median 56.9% | Rank in WI Rank #156 / 164Payroll % of net patient revenue — State benchmarked This nursing home is ranked 156th out of 164 nursing homes we track in Wisconsin for payroll % of net patient revenue. Shows payroll as a percentage of net patient revenue versus the Wisconsin average, among facilities reporting a recent fiscal year. Below 25% may signal understaffing or heavy agency use — read with Staffing ratings. Communities with the same value for a metric share the same rank. Rankings compare like with like: every nursing home we track in Wisconsin that reports data for that category. Nursing homes without available data are excluded, so the pool size varies from metric to metric. Higher than 5% of homes | 21.0 pts under WI average The WI average is 58.7% of revenue. Within 3 points of it reads as near the average. |
Charts, 2016–2024 2 charts · WI benchmark drawn as a dashed line
Revenue, expenses and income
What the home earned from resident care (net patient revenue), what it cost to run (operating expenses) and the difference between the two (net patient income), for each fiscal year it filed a CMS cost report.
USD, millions
Net patient revenue Operating expenses Net patient income No report
Where revenue goes
Both lines are a share of net patient revenue. Payroll share is what goes to salaries and wage-related benefits; operating margin is what is left after every operating cost (below 0%, resident care lost money). The dashed line is the Wisconsin payroll average.
% of net patient revenue
Payroll share Operating margin WI payroll average No report
Year-by-year data, 2016–2024 every reported year · latest first, scroll sideways
| Metric | 2016 | 2017 | 2018no report | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|---|---|
| Net patient revenue | $2.3M | $2.6M | $3.8M | $3.8M | $4.3M | $4.3M | $5.0M | $5.4M | |
| Operating expenses | $2.2M | $2.4M | $3.4M | $3.7M | $4.2M | $5.1M | $4.9M | $5.0M | |
| Net patient income | $0.1M | $0.2M | $0.5M | $0.1M | $0.1M | −$0.8M | $0.1M | $0.5M | |
| Operating margin | 5.7% | 9.3% | 12.0% | 2.2% | 2.4% | −18.9% | 2.0% | 8.4% | |
| Net income | $0.2M | $0.3M | $0.5M | $0.7M | $0.8M | −$0.2M | $0.1M | $0.5M | |
| Payroll costs | $1.6M | $1.7M | $2.0M | $2.1M | $2.2M | $2.7M | $2.6M | $2.0M | |
| Payroll share of revenue | 66.9% | 65.5% | 51.1% | 54.2% | 50.7% | 61.9% | 52.2% | 37.7% | |
| Beds | 50 | 50 | 50 | 50 | 50 | 50 | 50 | 50 | |
| Gross revenue | $2.3M | $2.6M | $4.8M | $4.2M | $4.4M | $5.2M | $7.2M | $6.2M | |
| Salaries | $1.3M | $1.4M | $1.7M | $1.7M | $1.9M | $2.4M | $2.3M | $1.8M | |
| Wage-related costs | $0.3M | $0.3M | $0.3M | $0.3M | $0.3M | $0.2M | $0.3M | $0.2M | |
| Contract labor | $0.0M | $0.0M | $0.3M | $0.3M | — | — | $0.5M | $1.1M | |
| Other operating costs | $0.6M | $0.7M | $1.4M | $1.7M | $2.0M | $2.5M | $2.3M | $2.9M | |
| Net patient revenue per day | $168 | $169 | $232 | $263 | $296 | $283 | $345 | $414 | |
| Cost per day | $158 | $153 | $204 | $257 | $289 | $337 | $338 | $379 | |
| Average length of stay | 260.6 days | 441.5 days | 231.4 days | 205.1 days | 183.6 days | 142.3 days | 177.9 days | 175.2 days |
Showing 2024–2022 · scroll sideways for 6 earlier years
Earlier and partial years are in the download. Download CSV
Who this home usually serves
Residents split by who pays for their care: Medicare, Medicaid, or private pay and other sources.
Over a year: CMS SNF Cost Report, FY2024
Snapshot: CMS Long-Term Care Facility Characteristics (quarterly), Jun 2026
Arriving
73 admissions · FY2024
Residents admitted during the year.
Medicare
26 · 36%
Medicaid
12 · 16%
Private pay & other
35 · 48%
Resident snapshot
34 residents · Jun 2026
Residents counted on the date of the latest CMS report, which updates quarterly.
Medicare
12 · 35%
Medicaid
15 · 44%
Private pay & other
7 · 21%
Leaving
75 discharges · FY2024
Residents discharged during the year.
Medicare
17 · 23%
Medicaid
19 · 25%
Private pay & other
39 · 52%
Mix of rehab and long-term care
This home supports both short-term rehab and long-term care, with residents staying for a wide range of durations.
Matterport
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Reviews (1)
Nu-Roc Health and Rehabilitation Center Reviews
Ken Field
My wife was getting rehab at nu rock and was returned to her room after dinner. She was found on the floor a few hours later with a lump on her head. She told me she did not remember the fall but said she screamed for help for a long time. No one came from her calling. Someone showed up about 9pm and put her in bed. That was hours later. In the morning i told them she was not acting correctly and asked why they did not send her to be checked out for a brain bleed. I was told they thought she was ok. At the hospital the doctor agreed she really needed to be checked out for a brain bleed. The left side of her face is purple.
Rating Their Experiences
What do you like most about living here?
Seemed ok at first
Are there enough caregivers to handle the residents' needs, especially during emergencies?
No
Are the common areas pleasant and comfortable for socializing or relaxing?
Yes
How do you feel about the level of social interaction available with other residents?
It’s ok
How well do you think the community handles emergencies or unexpected events?
Not good. Wife had fall with a big bump on head and they did not send her to hospital to check for brain bleed
Are there any hidden fees or unexpected charges?
We will find out she it still there.
How would you rate the quality and variety of the meals? (1-5)
3
Are special diets handled well?
Yes
Is the dining schedule flexible enough to meet your preferences?
Yes
Would you recommend this community to others looking for senior living options?
No. Not enough staff takes their time when light pressed
Is there anything you wish you knew before moving in?
Rooms are old and no chairs or recliner for people. I was told I could buy one and put it in her room.
Places of interest near Nu-Roc Health and Rehabilitation Center
4.6 miles from city center
Estimated distance in miles from Laona's city center to Nu-Roc Health and Rehabilitation Center's address, calculated via Google Maps.
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Financial Assistance for
Nursing Home in Wisconsin
Nu-Roc Health and Rehabilitation Center is located in Laona, Wisconsin.
Here are the financial assistance programs available to residents in Wisconsin.
Frequently Asked Questions about Nu-Roc Health and Rehabilitation Center
What neighborhood is Nu-Roc Health and Rehabilitation Center in?
Nu-Roc Health and Rehabilitation Center is in the Blackwell neighborhood of Laona.
Who is the owner of Nu-Roc Health and Rehabilitation Center?
Nu-Roc Health and Rehabilitation Center is legally operated by Nu Roc Health And Rehab Center LLC, and administered by Charity Davis.
What is the occupancy rate at Nu-Roc Health and Rehabilitation Center?
Nu-Roc Health and Rehabilitation Center's occupancy is 74.2%.
Are pets allowed at Nu-Roc Health and Rehabilitation Center?
No, Nu-Roc Health and Rehabilitation Center has a no-pet policy.
What is the best email address for Nu-Roc Health and Rehabilitation Center?
The team at Nu-Roc Health and Rehabilitation Center can be reached at info@nuroc-health.com.
Does Nu-Roc Health and Rehabilitation Center operate as a for-profit or non-profit?
Nu-Roc Health and Rehabilitation Center is registered as a for-profit in WI.
Who is the administrator of Nu-Roc Health and Rehabilitation Center?
Charity Davis is the administrator of Nu-Roc Health and Rehabilitation Center.
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