Willows Center
Nursing Home & Assisted Living · Parkersburg, WV
CMS overall rating Info CMS (the Centers for Medicare & Medicaid Services) is the federal agency that rates nursing home quality. Its Overall Rating runs from 1 to 5 stars, combining health inspections, staffing, and quality measures, with inspections weighted most heavily.

Willows Center

Nursing Home & Assisted Living · Parkersburg, WV
CMS overall rating Info CMS (the Centers for Medicare & Medicaid Services) is the federal agency that rates nursing home quality. Its Overall Rating runs from 1 to 5 stars, combining health inspections, staffing, and quality measures, with inspections weighted most heavily.
Calculator: See prices in your area
Willows Center accepts Medicaid, Medicare, and private pay.

Overview of Willows Center

Willows Center of the Genesis Healthcare Community is a nursing home ideal for residents who seek to relax and recover. Specializing in short-term rehabilitation and long-term care, the multi-awarded community provides professional and compassionate service for its residents. Willows Center cultivates the holistic needs of its residents in a home-like setting.

The services are multidisciplinary for both long-term skilled nursing and rehabilitation– focusing on post-surgical care, on-site therapy (physical, occupational, speech), strength conditioning, mobility improvement; colostomy care, dementia care, pain management, wound care; and medical professionals are on-call: nurse practitioners, and physicians.

Quality ratings

Measured by Centers for Medicare & Medicaid Services (CMS)

Overall rating Info The Overall CMS Rating combines results from health inspections, staffing levels and quality measures. Health inspections carry the most weight. Staffing and quality scores can increase or decrease the final rating based on performance compared to state and national standards.
▼ 63.0% Below WV avg. ▼ 63.0% Below WV avg.WV average: 2.7Click the badge to see the full State ranking.Click here to see the full State ranking.
Health Inspection Info Based on the results of the facility's three most recent standard inspections and any complaint investigations. CMS reviews the number, scope, and severity of deficiencies, with more recent findings weighted more heavily.
▼ 64.4% Below WV avg. ▼ 64.4% Below WV avg.WV average: 2.8Click the badge to see the full State ranking.Click here to see the full State ranking.
Staffing Info Measures average nursing staff hours per resident per day, including Registered Nurses (RNs) and total nursing staff. Ratings are adjusted based on the level of care residents require and are compared to state and national benchmarks.
▼ 19.5% Below WV avg. ▼ 19.5% Below WV avg.WV average: 2.5Click the badge to see the full State ranking.Click here to see the full State ranking.
Quality Measures Info Based on clinical and physical health indicators reported to CMS, such as hospital readmissions, falls, pressure ulcers, and improvements in mobility. These measures reflect how well residents' health needs are being managed.
▼ 36.0% Below WV avg. ▼ 36.0% Below WV avg.WV average: 3.1Click the badge to see the full State ranking.Click here to see the full State ranking.

Staffing hours breakdown

Info Daily nursing hours per resident by staff type, reported to CMS. Higher is generally better — compare this facility to state and national averages to see where staffing stands.

Hours per resident per day — compared to West Virginia state averages

Total nursing care / resident Info This home is ranked 41st out of 48 homes in West Virginia for nurse hours. Total adjusted nursing hours per resident per day, combining RN, LPN, and aide time. CMS adjusts this for case-mix so facilities can be fairly compared.
2h 48m per day
Rank #41 / 48Nurse hours — State benchmarkedThis home is ranked 41st out of 48 homes in West Virginia. Shows adjusted nurse hours per resident per day benchmarked to the West Virginia average, with a ranking across 48 West Virginia facilities. More hours mean more direct care. The national average is about 3.5 hrs; below 3.0 is a red flag.Ranking totals vary by category as each rank only includes facilities that report data for that metric. Homes missing that data point aren't included in the ranking.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
This facility West Virginia avg (3h 37m per day)
vs West Virginia avg
-23%

4 of 6 metrics below state avg

Staff typeHours / Day / Residentvs state avg
Registered Nurse (RN) Info RNs hold the highest nursing license and can assess residents, interpret test results, and direct care plans. More RN hours per day often signals stronger clinical oversight and faster response to health changes. 42m per day ■ Avg State avg: 42m per day · National avg: 41m per day
LPN / LVN Info Licensed Practical Nurses (LPNs) or Licensed Vocational Nurses (LVNs) deliver routine hands-on care — medication administration, wound dressing, and monitoring vital signs. They work under RN supervision and make up a large share of daily bedside care. 48m per day ▼ 13% State avg: 55m per day · National avg: 52m per day
Nurse Aide Info Certified Nurse Aides (CNAs) provide the most direct day-to-day assistance: bathing, dressing, feeding, and mobility. Nurse aide hours are typically the largest staffing category and directly affect residents' quality of life. 2h 1m per day ■ Avg State avg: 2h 4m per day · National avg: 2h 21m per day
Weekend Total Nursing Info Combined nursing hours (RN + LPN + Nurse Aide) per resident per day on weekends. Staffing often drops on weekends — this figure reveals whether the facility maintains adequate coverage outside of weekday hours. 2h 59m per day ▼ 6% State avg: 3h 11m per day · National avg: 3h 26m per day
Physical Therapist Info Hours per resident per day provided by licensed Physical Therapists (PTs) or PT Assistants. PT services help residents recover mobility after injury or illness and are especially important for post-acute (short-stay) rehabilitation. 2m per day ▼ 48% State avg: 3m per day · National avg: 4m per day
Weekend RN Info Registered nurse hours specifically on weekends. Facilities sometimes reduce RN presence on Saturdays and Sundays — a low weekend RN figure compared to weekday hours can indicate reduced clinical oversight when most administrative staff are absent. 11m per day ▼ 52% State avg: 23m per day · National avg: 29m per day

Capacity and availability

Avg. Length of Stay
93 days
Bed community size
97-bed community Rank #28 / 78Bed count — State benchmarkedThis home is ranked 28th out of 78 homes in West Virginia. Shows this facility's certified or reported bed count compared to other West Virginia facilities. Larger communities may offer more amenities, programs, and on-site services for residents and families.Ranking totals vary by category as each rank only includes facilities that report data for that metric. Homes missing that data point aren't included in the ranking.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
A larger shared setting that may offer more common spaces and organized community services.
Years in operation
1 year in operation Rank #15 / 47Years in operation — State benchmarkedThis home is ranked 15th out of 47 homes in West Virginia. Shows how long this facility has been in operation compared to other West Virginia facilities. Longer operating histories may benefit residents, families, and staff.Ranking totals vary by category as each rank only includes facilities that report data for that metric. Homes missing that data point aren't included in the ranking.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
A newer community that may feature more recent facilities and programs.
Walk Score
Walk Score: 11 / 100 Rank #71 / 89Walk Score — State benchmarkedThis home is ranked 71st out of 89 homes in West Virginia. Shows how walkable this facility's neighborhood is compared to the average Walk Score across West Virginia facilities. Higher scores benefit residents, families, and staff.Ranking totals vary by category as each rank only includes facilities that report data for that metric. Homes missing that data point aren't included in the ranking.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
Car-dependent. Most errands require a car, with limited nearby walkable options.

About this community

Occupancy

Occupancy rate
95%
Rank #18 / 73Occupancy rate — State benchmarkedThis home is ranked 18th out of 73 homes in West Virginia. Shows this facility's occupancy rate versus the West Virginia average, with its Statewide rank out of 73. Higher occupancy signals strong local demand and financial stability.Ranking totals vary by category as each rank only includes facilities that report data for that metric. Homes missing that data point aren't included in the ranking.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
Higher than the West Virginia average: 89.9%
Occupied beds
92 / 97
Average occupied beds in West Virginia homes 77 beds

License Details

Facility TypeNursing Home (nh)
StatusActive
IssuanceMarch 25, 2025
ExpirationMarch 31, 2026
CountyWood
License Number83

Ownership & Operating Entity

Willows Center is legally operated by 723 Summers Street Operations, LLC.

Type Of Units

Supplemental Security Income Beds Units available for residents receiving Supplemental Security Income (SSI) benefits.
0 units
Certified LTC
97 units
Total beds
97 units

Therapy & Rehabilitation

2 services
Respite Care
Short-Term Rehab

Staffing & Medical

1 service
24-Hour Staffing

Contact Information

Fax(304) 428-7784

Amenities & Lifestyle

24/7 Supervision
Assistance With Activities Of Daily Living
All Inclusive
Housekeeping
Full Laundry And Linen Services
Restaurant-Style Dining Experience
Daily Activities And Socialization
Family-Oriented Care
Personal Care Services
ActivitiesDaily activities and socialization opportunities.

Dining & Nutrition

Food DescriptionRestaurant-Style Dining Experience with three delicious home cooked meals served daily.

Contact Willows Center

Inspection History

In West Virginia, the Department of Health and Human Resources, Office of Health Facility Licensure is responsible for the unannounced inspection and certification of all senior care facilities.

Inspection Scorecard Info This scorecard compares key inspection, citation, and complaint metrics at this facility against the West Virginia state average. Metrics rated ≥15% worse than average are highlighted in red; those ≥15% better are highlighted in green.

Overall vs. WV average 2 Worse Metrics worse than West Virginia average:
• Total deficiencies (27% above)
• Deficiencies per inspection (171% above)
3 Better Metrics better than West Virginia average:
• Total inspections (53% below)
• Health investigations (50% below)
• Life safety inspections (33% below)
Latest Inspection June 2, 2024

Deficiencies Info Deficiencies are formal regulatory issues recorded during state inspections.

This FacilityWV Averagevs. WV Avg
Total deficiencies Info Formal regulatory issues recorded by inspectors across all inspection types. 316249 This facility has 27% more total deficiencies than a typical West Virginia assisted living residence (316 vs. WV avg 249).↑ 27% worse
Deficiencies per inspection Info Average deficiencies per inspection. 39.514.6 This facility has 171% more deficiencies per inspection than a typical West Virginia assisted living residence (39.5 vs. WV avg 14.6).↑ 171% worse

Inspections Info State inspections evaluate whether the facility meets health and safety standards.

This FacilityWV Averagevs. WV Avg
Total inspections Info Combined count of all routine and focused inspections. Excludes complaint investigations. 817 This facility has 53% fewer total inspections than a typical West Virginia assisted living residence (8 vs. WV avg 17).↓ 53% better
Health investigations Info On-site investigations focused on resident health and care quality. 612 This facility has 50% fewer health investigations than a typical West Virginia assisted living residence (6 vs. WV avg 12).↓ 50% better
Life safety inspections Info Inspections focused on building safety — fire prevention, emergency egress, and similar. 23 This facility has 33% fewer life safety inspections than a typical West Virginia assisted living residence (2 vs. WV avg 3).↓ 33% better

Inspection Reports Summary Info An editor-reviewed summary of the themes and findings across this facility's recent inspection reports.

  • December 22, 2025 complaint investigation found six deficiencies including failure to timely report abuse investigations, inadequate pressure ulcer care, poor food safety, and incomplete documentation affecting multiple residents.
  • October 30, 2025 complaint investigation substantiated failure to notify a resident’s Medical Power of Attorney of appointments, unattended resident at appointments, and inadequate meal supervision.
  • February 8, 2024 annual inspection cited 21 deficiencies including insufficient nursing staff, medication errors, infection control lapses, inaccurate care plans, grievance process failures, and unsafe food service practices.

Health Inspection History

Inspections since 2021
Total health inspections 7

West Virginia average 4.8


Last Health inspection on Oct 2025

Total health citations
50 Rank #36 / 50Health citations — State benchmarkedThis home is ranked 36th out of 50 homes in West Virginia. Shows this facility's total health deficiency citations benchmarked to the West Virginia State average, with a ranking across all 50 WV facilities. Lower citation counts earn a better rank.Ranking totals vary by category as each rank only includes facilities that report data for that metric. Homes missing that data point aren't included in the ranking.Click the rank badge to see the full State ranking.Click here to see the full State ranking.

West Virginia average 43.1

Citations per inspection
7.14 Rank #9 / 50Citations per inspection — State benchmarkedThis home is ranked 9th out of 50 homes in West Virginia. Shows average deficiency citations per CMS inspection for this facility versus the West Virginia mean across 50 facilities with citation data. Lower is better.Ranking totals vary by category as each rank only includes facilities that report data for that metric. Homes missing that data point aren't included in the ranking.Click the rank badge to see the full State ranking.Click here to see the full State ranking.

West Virginia average 9.25


Health citations are formal notices following inspections when they fail to comply with safety and care standards.

37 of 50 citations resulted from standard inspections; and 13 of 50 resulted from complaint investigations.

Breakdown of citation severity (last 5 years)
Critical health citations
0
100% better than West Virginia average

West Virginia average: 0.8


Serious health citations
0
100% better than West Virginia average

West Virginia average: 0.5

0 critical citations West Virginia average: 0.8

0 serious citations West Virginia average: 0.5

50 moderate citations West Virginia average: 41.5

0 minor citations West Virginia average: 0.3
Citations history (last 5 years)
Quality of Care moderate citation Oct 30, 2025
Corrected

Resident Rights moderate citation Oct 30, 2025
Corrected

Resident Rights moderate citation Oct 30, 2025
Corrected

Environmental moderate citation Feb 08, 2024
Corrected

Staffing Data

Reporting period: October 1 – December 31, 2025 (Q4 2025). Source: CMS Payroll-Based Journal report.

Total staff 155
Employees 147
Contractors 8
Staff to resident ratio 1.65 : 1
11% more staff per resident than West Virginia average
West Virginia average ratio: 1.48 : 1 West Virginia average ratio: 1.48 : 1See full West Virginia ranking
Avg staff/day 48
Average shift 8.1 hours
0% compared with West Virginia average
West Virginia average: 8.4 hours West Virginia average shift: 8.4 hoursSee full West Virginia ranking
Total staff hours (quarter) 35,781

Nursing staff breakdown

Q4 2025 · Oct 1 – Dec 31 More info This data comes from the CMS Payroll-Based Journal report covering October 1 – December 31, 2025.
Registered Nurse

Manages medical care and health needs.

RN Staff Info All 11 RN Staff are full-time employees. No contractors work on this role. 11
Average shift length Info Average shift length. Calculated as total hours divided by days worked and average staff per day. 8.6 hours
Licensed Practical Nurse

Assists with medical care and medications.

LPN Staff Info 27 total: 23 full-time employees and 4 contractors. 27
Average shift length Info Average shift length. Calculated as total hours divided by days worked and average staff per day. 9.5 hours
Certified Nursing Assistant

Helps with daily care and mobility.

CNA Staff Info All 43 CNA Staff are full-time employees. No contractors work on this role. 43
Average shift length Info Average shift length. Calculated as total hours divided by days worked and average staff per day. 9 hours

Contractor staffing

Q4 2025 · Oct 1 – Dec 31 More info This data comes from the CMS Payroll-Based Journal report covering October 1 – December 31, 2025.

Total hours from contractors

2.3%

838 contractor hours this quarter

Licensed Practical Nurse: 4 Occupational Therapy Assistant: 2 Occupational Therapy Aide: 1 Medical Director: 1

Staff by category

Q4 2025 · Oct 1 – Dec 31 More info This data comes from the CMS Payroll-Based Journal report covering October 1 – December 31, 2025.
Certified Nursing Assistant4304312,68592100%9
Licensed Practical Nurse234276,69792100%9.5
Nurse Aide in Training200204,19192100%9.1
Registered Nurse110113,65992100%8.6
Clinical Nurse Specialist6061,6366571%7.1
Other Dietary Services Staff160161,3648997%6.5
Mental Health Service Worker2021,0296874%8.2
Speech Language Pathologist6068107379%6
Physical Therapy Aide8087777177%5.9
Other Social Services Staff1015576470%8.7
Nurse Practitioner1015126470%8
Qualified Social Worker4044806571%6.8
Administrator1014005054%8
Physical Therapy Assistant1013886267%6.3
Respiratory Therapy Technician4042186470%2.9
Occupational Therapy Aide0111962426%8.2
Medical Director0111068693%1.2
Occupational Therapy Assistant022774751%1.5
43 Certified Nursing Assistant
% of Days 100%
27 Licensed Practical Nurse
% of Days 100%
20 Nurse Aide in Training
% of Days 100%
11 Registered Nurse
% of Days 100%
6 Clinical Nurse Specialist
% of Days 71%
16 Other Dietary Services Staff
% of Days 97%
2 Mental Health Service Worker
% of Days 74%
6 Speech Language Pathologist
% of Days 79%
8 Physical Therapy Aide
% of Days 77%
1 Other Social Services Staff
% of Days 70%
1 Nurse Practitioner
% of Days 70%
4 Qualified Social Worker
% of Days 71%
1 Administrator
% of Days 54%
1 Physical Therapy Assistant
% of Days 67%
4 Respiratory Therapy Technician
% of Days 70%
1 Occupational Therapy Aide
% of Days 26%
1 Medical Director
% of Days 93%
2 Occupational Therapy Assistant
% of Days 51%

Penalties and fines

Federal penalties imposed by CMS for regulatory violations, including civil money penalties (fines) and denials of payment for new Medicare/Medicaid admissions.

Source: CMS Penalties Database

No penalties in the past 3 years

No civil money penalties or payment denials were reported in the last 3 years.

Quality of care over time

These measures show how residents usually do over time at this home, based on health outcomes and preventive care.

High-risk clinical events score Info A composite score based on pressure ulcers, falls with injury, weight loss, walking ability decline, and activities of daily living decline. 16.7
48% worse than West Virginia average

West Virginia average: 11.3

Functional decline score Info A composite score based on activities of daily living decline, walking ability decline, and incontinence. 30.0
42% worse than West Virginia average

West Virginia average: 21.1

Long-stay resident measures
Below average West Virginia avg: 3.2 Info CMS star rating based on long-stay quality measure performance. 5 stars = significantly above average, 1 star = significantly below average.
Need for Help with Daily Activities Increased Info Percent of long-stay residents whose need for help with daily activities has increased 31.8%
68% worse than West Virginia average

West Virginia average: 18.9%

Walking Ability Worsened Info Percent of long-stay residents whose ability to move independently worsened 30.6%
40% worse than West Virginia average

West Virginia average: 21.8%

Low Risk Residents with Bowel/Bladder Incontinence Info Percent of low risk long-stay residents who lose control of their bowels or bladder 27.7%
23% worse than West Virginia average

West Virginia average: 22.6%

Falls with Major Injury Info Percent of long-stay residents experiencing one or more falls with major injury 3.3%
27% better than West Virginia average

West Virginia average: 4.5%

High Risk Residents with Pressure Ulcers Info Percent of long-stay high risk residents with pressure ulcers 10.6%
114% worse than West Virginia average

West Virginia average: 4.9%

Urinary Tract Infection Info Percent of long-stay residents with a urinary tract infection 2.4%
21% worse than West Virginia average

West Virginia average: 2.0%

Lost Too Much Weight Info Percent of long-stay residents who lose too much weight 7.3%
11% worse than West Virginia average

West Virginia average: 6.6%

Depressive Symptoms Info Percent of long-stay residents who have depressive symptoms 9.5%
55% worse than West Virginia average

West Virginia average: 6.1%

Antipsychotic Use Info Percent of long-stay residents who received an antipsychotic medication 6.5%
51% better than West Virginia average

West Virginia average: 13.2%

Pneumococcal Vaccine Info Percent of long-stay residents assessed and appropriately given the pneumococcal vaccine 98.1%
In line with West Virginia average

West Virginia average: 96.8%

Influenza Vaccine Info Percent of long-stay residents assessed and appropriately given the seasonal influenza vaccine 85.1%
13% worse than West Virginia average

West Virginia average: 97.6%

Hospitalizations per 1,000 days Info Number of hospitalizations per 1,000 long-stay resident days. 1.80
In line with West Virginia average

West Virginia average: 1.86

ED visits per 1,000 days Info Number of outpatient emergency department visits per 1,000 long-stay resident days. 1.36
29% better than West Virginia average

West Virginia average: 1.92

Short-stay resident measures
Significantly below average West Virginia avg: 2.0 Info CMS star rating based on short-stay quality measure performance. 5 stars = much above average, 1 star = much below average.
Pneumococcal Vaccine Info Percent of short-stay residents assessed and appropriately given the pneumococcal vaccine 78.0%
In line with West Virginia average

West Virginia average: 78.6%

Antipsychotic medication increase Info Percent of short-stay residents who newly received an antipsychotic medication 1.1%
5% worse than West Virginia average

West Virginia average: 1.0%

Influenza Vaccine Info Percent of short-stay residents assessed and appropriately given the seasonal influenza vaccine 73.8%
7% worse than West Virginia average

West Virginia average: 79.4%

Re-hospitalized after SNF stay Info Percentage of short-stay residents who were re-hospitalized after their nursing home admission. 30.1%
31% worse than West Virginia average

West Virginia average: 23.0%

Emergency department visits Info Percentage of short-stay residents who had an outpatient emergency department visit. 11.1%
10% better than West Virginia average

West Virginia average: 12.4%

Falls with major injury Info Percentage of SNF residents who experience falls with major injury during their stay. 0.0%
100% better than West Virginia average

West Virginia average: 0.8%

Ability to care for self at discharge Info Percentage of residents at or above expected ability to care for themselves at discharge. 37.5%
30% worse than West Virginia average

West Virginia average: 53.7%

Successful return to home or community Info Rate of successful return to home or community from a skilled nursing facility. 39.8%
21% worse than West Virginia average

West Virginia average: 50.6%

Breakdown by payment type

Medicare

34% of new residents, usually for short-term rehab.

Typical stay 24 days

Private pay

53% of new residents, often for short stays.

Typical stay 24 days

Medicaid

13% of new residents, often for long-term daily care.

Typical stay 1 - 2 years

Facility Characteristics

Source: CMS Long-Term Care Facility Characteristics (Data as of Jan 2026)

Total residents 94
Medicare
16
17% of residents
Medicaid
63
67% of residents
Private pay or other
15
16% of residents
Programs & Services
Residents Group

Residents meet regularly to discuss policies, care quality, and activities

Nurse Aide Training

State-approved Nurse Aide Training and Competency Evaluation Program on-site

Active Resident Council

Organized group of residents that meets regularly to discuss facility policies, quality of life, and activities.

Finances and operations

Based on CMS SNF Cost Report for fiscal year ending in 06/2024.

Privately-owned community
Operated by a single business entity.
Net patient revenue Info Net patient revenue — what the home actually collects for resident care, after contractual allowances, bad debt and discounts are subtracted from its gross charges (CMS cost report, Worksheet G-3). It covers resident care only; money the home earns from other sources is shown separately as "Other income."
$14.4M
Net patient income Info Net patient income: net patient revenue minus the home's total operating expenses. A positive figure means it earns more from resident care than it spends to deliver it; a negative figure means the opposite. It excludes non-operating "other income."
$983.2K
Privately-owned community Operated by a single business entity.
Net patient revenue Info Net patient revenue — what the home actually collects for resident care, after contractual allowances, bad debt and discounts are subtracted from its gross charges (CMS cost report, Worksheet G-3). It covers resident care only; money the home earns from other sources is shown separately as "Other income."
$14.4M Rank #15 / 48Revenue — State benchmarkedThis home is ranked 15th out of 48 homes in West Virginia. Shows this facility's annual revenue compared to the West Virginia average. Higher revenue generally means more resources for staffing and capital — read alongside Payroll %.Ranking totals vary by category as each rank only includes facilities that report data for that metric. Homes missing that data point aren't included in the ranking.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
Net patient income Info Net patient income: net patient revenue minus the home's total operating expenses. A positive figure means it earns more from resident care than it spends to deliver it; a negative figure means the opposite. It excludes non-operating "other income."
$983.2K
Other income Info Money the home earns outside of resident care — such as investments, grants, rentals and other non-operating sources (CMS cost report, Worksheet G-3). It is tracked separately from net patient revenue: it is not part of that figure, and it is not included in net patient income.
$1.2K
Payroll costs Info Staff salaries plus wage-related costs — benefits such as payroll taxes, health insurance and retirement — from the home's own accounting records (CMS cost report, Worksheet A). Contract or agency labor is counted separately, under other operating costs. Rank #23 / 48Payroll — State benchmarkedThis home is ranked 23rd out of 48 homes in West Virginia. Shows total annual staff payroll benchmarked to the West Virginia average. Higher payroll investment relative to peers often signals better staffing and less reliance on cheaper contract labor.Ranking totals vary by category as each rank only includes facilities that report data for that metric. Homes missing that data point aren't included in the ranking.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
$4.6M 31.7% of net patient revenue Info Payroll as a share of revenue: staff salaries and wage-related benefits divided by net patient revenue. A higher figure means more of each revenue dollar goes to staff pay. Rank #43 / 48Payroll % — State benchmarkedThis home is ranked 43rd out of 48 homes in West Virginia. Shows payroll as a percentage of revenue versus the West Virginia average. Well-run West Virginia facilities typically land around 43–58% — the top third Statewide. Below 25% may signal understaffing or heavy agency use — read with Staffing ratings.Ranking totals vary by category as each rank only includes facilities that report data for that metric. Homes missing that data point aren't included in the ranking.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
Other operating costs Info Everything it costs to run the home apart from payroll — food, utilities, supplies, maintenance, contract labor and administration. Calculated as total operating expense minus payroll (staff salaries and wage-related benefits).
$8.8M
Total costs Info The home's total operating expense for the year — all the costs of running it, salaries included (CMS cost report, Worksheet G-3).
$13.4M

Who this home usually serves

TYPE OF STAY

Mix of rehab and long-term care

This home supports both short-term rehab and long-term care, with residents staying for a wide range of durations.

Most new residents arrive under private pay (53% of admissions), and a typical private pay stay runs around 24 days.

Admissions
366 total

Coverage residents most often arrive under.

Medicare 34%
Private pay 53%
Medicaid 13%
Discharges
364 total

Coverage residents most often leave under.

Medicare 28%
Private pay 46%
Medicaid 25%

Managed by Jacquie Morgante

Administrator & Resident Care Supervisor

25 years of experience

Jacquie Morgante is a licensed speech pathologist with 25 years of experience, including 10 years working with senior residents at Wyoming County Community Health System. She is passionate about caring for the elderly and helping them live healthier, happier, and fuller lives. Jacquie serves as the Administrator and Resident Care Supervisor at Willows Center, ensuring compassionate and expert care for all residents.

Places of interest near Willows Center

Address 2.2 miles from city center Info Estimated distance in miles from Parkersburg's city center to Willows Center's address, calculated via Google Maps. — 1.07 miles to nearest hospital (Integrated Health Centers of West Virginia - Parkersburg South Campus)

Calculate Travel Distance to Willows Center

Add your location

Address

Financial Assistance for
Assisted Living in West Virginia

Willows Center is located in Parkersburg, West Virginia.
Here are the financial assistance programs available to residents in West Virginia.

Get Financial aid guidance

Aged and Disabled Waiver

WV Medicaid A&D Waiver

Age 65+ or disabled
General West Virginia resident, Medicaid-eligible, nursing home-level care need.
Income Limits (2025) ~$2,829/month 300% FBR, individual
Asset Limits $2,000 (individual), $3,000 (couple).
WV

Rural state; limited providers in some areas.

Benefits
Personal care (5-7 hours/day) Respite (240 hours/year) Adult day care (~$60/day) Home aides

West Virginia Lighthouse Program

WV Lighthouse

Age 60+
General West Virginia resident, at risk of nursing home.
Income Limits ~$2,000/month individual, varies
Asset Limits $5,000 individual
WV

Limited funding; rural focus.

Benefits
In-home care (3-5 hours/week) Respite (up to 10 days/year) Transportation (~5 trips/month)

Older Americans Act (OAA) Services

West Virginia OAA Services

Age 60+
General WV resident; no income/asset limits.
Income Limits (2025) None; donations encouraged.
Asset Limits Not assessed.
WV

Includes Meals on Wheels; serves ~20,000 annually; rural emphasis.

Benefits
Meals (~$5-$7/meal) Transportation Homemaker services (~4 hours/week) Respite (~5 days/year) Legal aid

Medicare Savings Program (MSP)

West Virginia Medicare Savings Program

Age 65+ or disabled
General WV resident, Medicare Part A/B.
Income Limits (2025) ~$2,510/month (QMB), ~$3,380/month (SLMB), ~$3,598/month (QI)—individual.
Asset Limits $9,430 (individual), $14,130 (couple).
WV

Includes Extra Help for Part D; no waitlist.

Benefits
Covers Part B premiums ($174.70/month) Deductibles ($240/year) Copays (~20%)

Low-Income Energy Assistance Program (LIEAP)

West Virginia LIEAP

Age 60+ prioritized
General WV resident, low-income household.
Income Limits (2025) ~$3,970/month 185% FPL
Asset Limits Not assessed.
WV

Covers gas, electric, wood; emergency aid available.

Benefits
Heating aid ($300-$1,000/season) Emergency aid ($500 max)

Family Caregiver Support Program (FCSP)

West Virginia Family Caregiver Support Program

Age
General Caregivers of 60+ needing care or 55+ caregivers of others; WV resident; 2+ ADLs.
Income Limits (2025) No strict cap; prioritizes low-income ~$24,980/year
Asset Limits Not assessed.
WV

Includes grandparent caregivers; serves ~1,500 annually.

Benefits
Respite (4-6 hours/week or 5 days/year) Adult day care ($60/day) Training Supplies (~$500/year)

VA Aid and Attendance (A&A) and Housebound Benefits

West Virginia VA Aid and Attendance/Housebound

Age 65+ or disabled veteran/spouse
General WV resident, wartime service, ADL help (A&A) or homebound.
Income Limits (2025) Net income < ~$1,984/month (veteran with dependent, A&A); pension offsets income.
Asset Limits ~$155,356 net worth
WV

High rural veteran use; supports care costs.

Benefits
Cash (~$1,433-$2,642/month veteran, ~$951-$1,318 spouse) for care costs

Homestead Exemption for Seniors

West Virginia Homestead Exemption

Age 65+ or totally disabled
General WV resident, homeowner (homestead).
Income Limits (2025) None; tax-based eligibility.
Asset Limits Not assessed.
WV

$20,000 assessed value exemption; saves ~$200-$400/year.

Benefits
Tax exemption (~$200-$400/year avg.)

Senior Farmers’ Market Nutrition Program (SFMNP)

West Virginia SFMNP

Age 60+
General WV resident, low-income.
Income Limits (2025) ~$2,322/month 185% FPL
Asset Limits Not assessed.
WV

Vouchers (~$50/season); serves ~10,000 annually.

Benefits
Vouchers (~$50/season) for produce at farmers’ markets

Frequently Asked Questions about Willows Center

What neighborhood is Willows Center in?

Willows Center is in the Lauckport neighborhood of Parkersburg.

Who is the owner of Willows Center?

The legal owner and operator of Willows Center is 723 Summers Street Operations, LLC.

Is Willows Center in a walkable area?

Willows Center has a walk score of 11. Car-dependent. Most errands require a car, with limited nearby walkable options.

What is the license number of Willows Center?

According to WV state health department records, Willows Center's license number is 83.

When does Willows Center's license expire?

According to WV state health department records, Willows Center's license expires on March 31, 2026.

What is the occupancy rate at Willows Center?

Willows Center's occupancy is 95%.

How many beds does Willows Center have?

Willows Center has 97 beds.

Guides for Better Senior Living

Care Cost Calculator: See Prices in Your Area

Nursing Home Data Explorer

Don’t Wait Too Long: 7 Red Flag Signs Your Parent Needs Assisted Living Now

The True Cost of Assisted Living in 2025 – And How Families Are Paying For It

Understanding Senior Living Costs: Pricing Models, Discounts & Financial Assistance