Primarily short stays
Residents typically stay for brief periods, with frequent admissions and discharges throughout the year.
Most new residents arrive under private pay (62% of admissions), and a typical private pay stay runs around 1 - 2 months.
Nestled in the picturesque town of McMinnville, TN, Willow Branch Health and Rehabilitation offers compassionate, skilled nursing and rehabilitation in a warm and supportive environment. This community is dedicated to delivering high-quality, personalized care that prioritizes each resident’s well-being, dignity, and quality of life through innovative methods. The elegantly designed private and semi-private rooms are thoughtfully crafted to provide both comfort and convenience, accommodating a variety of needs and preferences.
Residents can enjoy a wide selection of dining options and engaging activities that enrich the mind, body, and spirit. From virtual travel adventures to community outings, Willow Branch Health and Rehabilitation is full of warmth, energy, and excitement. Every moment here is carefully designed to celebrate life, allowing each resident to enjoy a vibrant and fulfilling lifestyle in a place that feels like home.
Standout metric: Physical therapist is +26% above Tennessee average
5 of 6 metrics below Tennessee average
92.9% of staff hours were worked by the facility's own employees
Tennessee average: 93.5% · Contractors this quarter: Respiratory Therapy Technician (6), Speech Language Pathologist (6), Physical Therapy Assistant (4), Physical Therapy Aide (3), Qualified Social Worker (2)
Why it matters: employees work here week after week and get to know each resident's routines and needs. Agency contractors often rotate between facilities, so a higher employee share usually means more consistent care.
Smaller home · May offer a more intimate, personalized care environment.
Willow Branch Health and Rehabilitation is legally operated by McMinnville TN OPCO, LLC, and administered by Jessica Cope.
Latest inspection: Apr 30, 2025 · 5 citations, all corrected
Most cited category: Resident Rights, 2 of 11 citations · 7 categories in total
Health citations are formal notices following inspections when they fail to comply with safety and care standards.
All 11 citations resulted from standard inspections.
Includes all CMS health inspection records for this property, which could include management/ownership changes.
Data sourced from CMS Health Deficiencies reports. Citation severity codes range from A (least serious) to L (most serious). Immediate Jeopardy (J-L) citations indicate situations where the facility's noncompliance has placed residents at risk of death or serious harm.
Show Inspection ReportsSource: CMS Penalties Database · Data as of Aug 2026
No penalties in the past 3 years
No civil money penalties or payment denials on record since Aug 2023.
How residents at this home fare on health outcomes and preventive care, compared with the Tennessee average.
13 long-stay measures: 6 better, 6 worse, 1 near TN average
8 short-stay measures: 1 better, 4 worse, 3 compared with US only
People who live at the home · 13 measures
Rehab and recovery after a hospital stay · 8 measures
Arrows show whether a figure is above or below the average. Green is better for residents, red is worse, and yellow means within 5% of the average. Grey compares with the US average only, because CMS publishes no state figure. The line on each bar marks the average.
Quality measures are calculated by CMS from Minimum Data Set (MDS) resident assessments and Medicare claims.
28% of new residents, usually for short-term rehab.
62% of new residents, often for short stays.
10% of new residents, often for long-term daily care.
Source: CMS Long-Term Care Facility Characteristics (Data as of Jun 2026)
Residents meet regularly to discuss policies, care quality, and activities
Organized group of residents that meets regularly to discuss facility policies, quality of life, and activities.
Willow Branch Health and Rehabilitation’s finances from its CMS cost report for the fiscal year ending December 2024, compared with 169 Tennessee nursing homes that filed a recent report. Includes all financial data for this property, which could include management/ownership changes.
Is it financially stable?
Losing money on care, but less than last year
−4.9% operating margin
+14.7 pts vs prior year
An operating loss in 6 of the last 8 reported years. Other income (−$0.0M) trims the net loss to −$0.4M. Watch for cost-cutting that reaches staffing.
Does it invest in staff?
Spends less on payroll than most Tennessee homes
39.8% payroll share of revenue
TN average 53.2%Rank #159 / 169Payroll % of net patient revenue — State benchmarked This nursing home is ranked 159th out of 169 nursing homes we track in Tennessee for payroll % of net patient revenue. Shows payroll as a percentage of net patient revenue versus the Tennessee average, among facilities reporting a recent fiscal year. Below 25% may signal understaffing or heavy agency use — read with Staffing ratings. Communities with the same value for a metric share the same rank. Rankings compare like with like: every nursing home we track in Tennessee that reports data for that category. Nursing homes without available data are excluded, so the pool size varies from metric to metric.
Payroll rose $0.5M while revenue rose $1.8M. A low share can mean leaner staffing; check hours per resident in the staffing section.
FY 2024 scorecard
Each row shows the FY 2024 figure, the change since the prior report, the trend, and how it compares with Tennessee homes.
Losing money on care
| Metric | FY 2024 | vs prior year | Trend 2015 → 2024Trend | TN median | Compared with TN homesRank in TN | In short |
|---|---|---|---|---|---|---|
| Net patient revenue What the home earns from resident care, after discounts and bad debt. | $8.2M | +$1.8M | Trend 20152024 | TN median $10.6M | Rank in TN Rank #130 / 169Net patient revenue — State benchmarked This nursing home is ranked 130th out of 169 nursing homes we track in Tennessee for net patient revenue. Shows this facility's net patient revenue compared to the Tennessee average, among facilities reporting a recent fiscal year. Higher revenue generally means more resources for staffing and capital — read alongside Payroll %. Communities with the same value for a metric share the same rank. Rankings compare like with like: every nursing home we track in Tennessee that reports data for that category. Nursing homes without available data are excluded, so the pool size varies from metric to metric. Higher than 23% of homes | Below TN median Higher net patient revenue than 23% of TN homes that filed a recent report. Revenue mostly follows how big a home is. |
| Operating expenses Everything it costs to run the home: staff, supplies, rent, admin. | $8.6M | +$1.0M | Trend 20152024 | TN median — | Rank in TN Not ranked | Exceeds revenue Operating expenses are higher than net patient revenue, so resident care runs at a loss. |
| Net patient income Revenue minus operating expenses. Negative means care loses money. | −$0.4M | +$0.8M | Trend 20152024 | TN median — | Rank in TN Not ranked | Loss, narrowing Resident care lost money this year, less than in the prior report. |
| Operating margin Net patient income as a share of revenue. The clearest health signal. | −4.9% | +14.7 pts | Trend 20152024 | TN median — | Rank in TN Not ranked | Loss A negative margin means resident care costs more than it earns. |
| Other income Money not from resident care: investments, grants, services. | −$0.0M | — | Trend — | TN median — | Rank in TN Not ranked | Offsets part of the loss Income from outside resident care covers part of the loss on care. |
| Net income The bottom line after other income. | −$0.4M | +$0.6M | Trend — | TN median — | Rank in TN Not ranked | Loss The bottom line is below zero even after other income. |
Spends less of revenue on staff than most Tennessee homes
| Metric | FY 2024 | vs prior year | Trend 2015 → 2024Trend | TN median | Compared with TN homesRank in TN | In short |
|---|---|---|---|---|---|---|
| Payroll costs Salaries and wage-related benefits, not counting contract labor. | $3.3M | +$0.5M | Trend 20152024 | TN median $5.2M | Rank in TN Rank #144 / 169Payroll costs — State benchmarked This nursing home is ranked 144th out of 169 nursing homes we track in Tennessee for payroll costs. Shows total staff payroll — salaries plus wage-related benefits — benchmarked to the Tennessee average, among facilities reporting a recent fiscal year. Higher payroll relative to peers often signals better staffing and less reliance on contract labor. Communities with the same value for a metric share the same rank. Rankings compare like with like: every nursing home we track in Tennessee that reports data for that category. Nursing homes without available data are excluded, so the pool size varies from metric to metric. Higher than 15% of homes | Below TN median Higher payroll than 15% of TN homes. Payroll in dollars mostly follows how big a home is, so this compares size, not staffing levels. |
| Payroll share of revenue Payroll divided by revenue. Higher usually means more staff per resident. | 39.8% | −4.1 pts | Trend 20152024 | TN median 50.4% | Rank in TN Rank #159 / 169Payroll % of net patient revenue — State benchmarked This nursing home is ranked 159th out of 169 nursing homes we track in Tennessee for payroll % of net patient revenue. Shows payroll as a percentage of net patient revenue versus the Tennessee average, among facilities reporting a recent fiscal year. Below 25% may signal understaffing or heavy agency use — read with Staffing ratings. Communities with the same value for a metric share the same rank. Rankings compare like with like: every nursing home we track in Tennessee that reports data for that category. Nursing homes without available data are excluded, so the pool size varies from metric to metric. Higher than 6% of homes | 13.4 pts under TN average The TN average is 53.2% of revenue. Within 3 points of it reads as near the average. |
USD, millions
Net patient revenue Operating expenses Net patient income No report
% of net patient revenue
Payroll share Operating margin TN payroll average No report
| Metric | 2015 | 2016 | 2017 | 2018 | 2019 | 2020no report | 2021no report | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|---|---|---|
| Net patient revenue | $7.7M | $7.8M | $7.2M | $7.8M | $8.0M | $5.8M | $6.3M | $8.2M | ||
| Operating expenses | $7.3M | $8.2M | $7.9M | $8.1M | $7.7M | $6.9M | $7.6M | $8.6M | ||
| Net patient income | $0.4M | −$0.4M | −$0.7M | −$0.3M | $0.3M | −$1.1M | −$1.2M | −$0.4M | ||
| Operating margin | 5.6% | −4.7% | −9.4% | −4.1% | 4.0% | −19.4% | −19.6% | −4.9% | ||
| Net income | $0.4M | −$0.4M | −$0.3M | −$0.1M | $0.3M | −$0.8M | −$1.0M | −$0.4M | ||
| Payroll costs | $3.4M | $3.7M | $3.5M | $3.7M | $3.4M | $2.4M | $2.8M | $3.3M | ||
| Payroll share of revenue | 43.8% | 47.1% | 49.1% | 47.5% | 42.5% | 40.8% | 43.9% | 39.8% | ||
| Beds | 140 | 114 | 140 | 140 | 140 | 140 | 140 | 140 | ||
| Gross revenue | $10.2M | $10.6M | $10.4M | $10.7M | $10.2M | $6.4M | $6.9M | $8.7M | ||
| Salaries | $2.9M | $3.2M | $3.1M | $3.3M | $2.9M | $2.1M | $2.5M | $2.9M | ||
| Wage-related costs | $0.5M | $0.5M | $0.4M | $0.4M | $0.5M | $0.3M | $0.3M | $0.3M | ||
| Contract labor | — | — | — | $0.6M | $0.6M | — | — | — | ||
| Other operating costs | $3.9M | $4.5M | $4.3M | $4.4M | $4.3M | $4.5M | $4.8M | $5.3M | ||
| Net patient revenue per day | $212 | $212 | $206 | $218 | $244 | $293 | $291 | $328 | ||
| Cost per day | $200 | $222 | $226 | $227 | $235 | $350 | $349 | $344 | ||
| Average length of stay | 175.6 days | 139.4 days | 139.0 days | 146.8 days | 123.3 days | 83.5 days | 71.8 days | 74.1 days |
Showing 2024–2022 · scroll sideways for 7 earlier years
Earlier and partial years are in the download. Download CSV
Residents typically stay for brief periods, with frequent admissions and discharges throughout the year.
Most new residents arrive under private pay (62% of admissions), and a typical private pay stay runs around 1 - 2 months.
Coverage residents most often arrive under.
Coverage residents most often leave under.
2.7 miles from city center
Estimated distance in miles from Mcminnville's city center to Willow Branch Health and Rehabilitation's address, calculated via Google Maps.
Add your location
Willow Branch Health and Rehabilitation is located in McMinnville, Tennessee.
Here are the financial assistance programs available to residents in Tennessee.
Willow Branch Health and Rehabilitation is legally operated by McMinnville TN OPCO, LLC, and administered by Jessica Cope.
Willow Branch Health and Rehabilitation has a walk score of 5. Car-dependent. Most errands require a car, with limited nearby walkable options.
According to TN state health department records, Willow Branch Health and Rehabilitation's license number is 00000286.
According to TN state health department records, Willow Branch Health and Rehabilitation's license expires on December 4, 2027.
No, Willow Branch Health and Rehabilitation has a no-pet policy.
The team at Willow Branch Health and Rehabilitation can be reached at Info@willowbranchhealth.com.
Willow Branch Health and Rehabilitation is registered as a for-profit in TN.
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