Sunrise of Lincroft
Sunrise of Lincroft
Sunrise of Lincroft is a senior living community situated in a convenient Lincroft, New Jersey location, offering an individualized, hassle-free lifestyle where residents can easily dive into their hobbies, social events, and enjoy fine cuisine. The community provides room rates starting at $4,834 per month and works closely with each resident to develop a personalized plan that caters to their unique personality and supports their health needs. Sunrise of Lincroft’s compassionate and experienced caregivers are prepared to assist residents in whatever ways they can, serving as expert listeners and qualified professionals who strive to know each individual on a deep level.
Residents at Sunrise of Lincroft quickly become part of the family, finding friends who are eager to experience life together and share in the community’s programs and services. The community’s chefs are from-scratch experts in the kitchen, creating mouth-watering dishes with fresh, seasonal ingredients, while residents enthusiastically participate in the ArmChair Tour club, virtually visiting exotic places around the world. Sunrise of Lincroft serves residents with various needs, including memory care, assisted living, and hospice coordination, ensuring a supportive and enriching living environment for all. The community is conveniently located in Lincroft, NJ, directly off Exit 109 from the Garden State Parkway and less than an hour from Newark Airport, with easy access to nearby attractions, shopping, and medical facilities.

Facility Overview
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Facility Type
Indicates the state license category — e.g., RCFE (Residential Care Facility for the Elderly). Assisted Living Residence
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Licensee / Operator
Entity or organization legally responsible for managing this facility. WELLTOWER OPCO GROUP LLC
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License Number
State-issued license number for this facility. COGCWM
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License Expires
Date when the facility's license expires and must be renewed. December 31, 2025
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Primary Contact
Primary contact person for this business. Mr. Paul Klaassen, Founder
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Administrator
Name of the facility administrator. Ms. WENDY MCGUIRE
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Bed Count Breakdown
Facility bed capacity breakdown by service type.
- Assisted Living: 85
Inspection & Compliance
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Total Inspections
Total count of all inspections conducted at this facility. 5 inspections
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Complaint Inspections
On-site inspections conducted in response to complaints. 5 inspections
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BBB Rating
BBB ratings (A+ to F) reflect how reliably a business handles customer interactions and complaints. They're based on complaint history, transparency, licensing, and time in business — not on customer reviews. NR (No Rating) means the BBB doesn't have enough information yet or the business is under review. Rated A-
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Inspection Reports
View archived inspection reports for this facility. View Inspection Reports
What does this home offer?
Pets Allowed: Yes, Pets Allowed
Housing Options: Studio / 1 Bed / 2 Bed
Building Type: Two-story
Transportation Services
Fitness and Recreation
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Types of Care at Sunrise of Lincroft
Type of Rooms Available
Sunrise of Lincroft Virtual Tour

Places of interest near Sunrise of Lincroft
6.7 miles from city center
734 Newman Springs Rd, Lincroft, NJ 07738
[email protected]
732-212-1910
[email protected]
732-212-1910
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Comparison Chart
For seniors needing help with daily tasks but not full-time nursing.
Specialized care for those with Memory Loss, Alzheimer’s, or dementia, ensuring safety and support.
For seniors needing help with daily tasks but not full-time nursing.
Specialized care for those with Memory Loss, Alzheimer’s, or dementia, ensuring safety and support.
For seniors needing help with daily tasks but not full-time nursing.
For self-sufficient seniors seeking community and minimal assistance.
Specialized care for those with Memory Loss, Alzheimer’s, or dementia, ensuring safety and support.
24/7 care needed
Claim What’s Yours: Financial Aid for New Jersey Seniors
- General: Age 65+ or disabled, New Jersey resident, Medicaid- eligible, nursing home-level care need.
- Income Limits (2025): ~$2,829/month (300% FBR, individual).
- Asset Limits: $2,000 (individual), $3,000 (couple).
- NJ Specifics: High urban demand; managed care model.
- Services: In-home care (5-7 hours/day), assisted living, respite (240 hours/year), medical services.
- General: Age 60+, New Jersey resident, at risk of nursing home.
- Income Limits: ~$2,500/month (individual, varies).
- Asset Limits: $40,000 (individual).
- NJ Specifics: Higher asset limit; limited funding.
- Services: In-home care (3-5 hours/week), respite (up to 10 days/year), home modifications (~$1,000 avg.).
- General: Age 65+, NJ resident, enrolled in Medicare Part D or eligible.
- Income Limits (2025): ~$42,142/year (individual), ~$49,209/year (couple).
- Asset Limits: Not assessed.
- NJ Specifics: Copays $5 (generic), $7 (brand); covers Part D premiums up to benchmark.
- Services: Prescription cost reduction ($500-$1,000/year savings), premium assistance ($20/month above benchmark).
- General: Age 65+, NJ resident, enrolled in Medicare Part D or eligible.
- Income Limits (2025): ~$42,142-$52,142/year (individual), ~$49,209-$59,209/year (couple).
- Asset Limits: Not assessed.
- NJ Specifics: Copays $15 + 50% of remaining cost; no premium assistance.
- Services: Prescription cost reduction (~$300-$800/year savings).
- General: Age 65+ or disabled, NJ resident, Medicare Part A/B.
- Income Limits (2025): ~$2,510/month (QMB), ~$3,380/month (SLMB), ~$3,598/month (QI)—individual.
- Asset Limits: $9,430 (individual), $14,130 (couple).
- NJ Specifics: Three tiers; no waitlist; includes Extra Help for Part D.
- Services: Covers Part B premiums ($174.70/month), deductibles ($240/year), copays (~20%).
- General: Age 65+ by Dec 31 prior year, NJ resident, homeowner, paid property taxes.
- Income Limits (2025): ~$150,000/year (combined household, projected).
- Asset Limits: Not assessed; home ownership required.
- NJ Specifics: Combines with ANCHOR/Stay NJ via PAS-1; annual application.
- Services: Tax reimbursement (~$500-$2,000/year) for increases since base year.
- General: Age 65+ prioritized, NJ resident, homeowner/renter, paid property taxes/rent.
- Income Limits (2025): ~$150,000/year (homeowners), ~$75,000/year (renters).
- Asset Limits: Not assessed.
- NJ Specifics: Combines with Senior Freeze/Stay NJ; broader than prior Homestead program.
- Services: Tax relief (~$700-$1,500/year homeowners, ~$250-$450 renters).
- General: Age 65+ by Dec 31 prior year, NJ resident, homeowner, lived in home 10+ years.
- Income Limits (2025): ~$500,000/year (projected, subject to final regs).
- Asset Limits: Not assessed; home ownership required.
- NJ Specifics: Up to 50% tax credit (max $6,500); phased implementation.
- Services: Tax credit (~$3,000-$6,500/year, projected) starting 2026.
- General: Age 65+ prioritized, NJ resident, utility customer, low-income.
- Income Limits (2025): ~$3,970/month (individual, 185% FPL).
- Asset Limits: Not assessed; income-focused.
- NJ Specifics: Must owe >$25 on bill; combines with LIHEAP if eligible.
- Services: Bill credits (~$300-$1,500/year) to cap energy costs at 6% of income.
- General: Age 60+ prioritized, NJ resident, low-income household.
- Income Limits (2025): ~$3,970/month (individual, 185% FPL).
- Asset Limits: Not assessed; income-focused.
- NJ Specifics: Covers oil, gas, electric; emergency aid available.
- Services: Heating/cooling aid ($300-$1,000/season), emergency fuel ($450 max).
- General: Caregivers of 60+ needing care or 55+ caregivers of others; NJ resident; functional needs (2+ ADLs).
- Income Limits (2025): Prioritizes ~$24,980/year (individual); no strict cap.
- Asset Limits: Not assessed; need-based.
- NJ Specifics: 21 AAAs; rural/low-income priority.
- Services: Respite (4-6 hours/week or 5 days/year), adult day care ($60/day), training, supplies (~$500/year).
- General: Age 65+ or disabled veteran/spouse, NJ resident, wartime service, need for ADL help (A&A) or homebound.
- Income Limits (2025): Net income < ~$1,984/month (veteran with dependent, A&A); pension offsets income.
- Asset Limits: ~$155,356 (net worth limit).
- NJ Specifics: High veteran demand in urban/rural areas.
- Services: Cash (~$1,433-$2,642/month veteran, ~$951-$1,318 spouse) for care costs (e.g., in-home, assisted living).
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Beds shows the number of beds currently filled in each community agianst the total number of beds. Higher occupied beds usually indicates strong demand and reputation, while lower occupancy may suggest more availability for new residents.
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