Smaller home · May offer a more intimate, personalized care environment.
Sunrise of Lincroft
Sunrise of Lincroft is a senior living community situated in a convenient Lincroft, New Jersey location, offering an individualized, hassle-free lifestyle where residents can easily dive into their hobbies, social events, and enjoy fine cuisine. The community provides room rates starting at $4,834 per month and works closely with each resident to develop a personalized plan that caters to their unique personality and supports their health needs. Sunrise of Lincroft’s compassionate and experienced caregivers are prepared to assist residents in whatever ways they can, serving as expert listeners and qualified professionals who strive to know each individual on a deep level.
Residents at Sunrise of Lincroft quickly become part of the family, finding friends who are eager to experience life together and share in the community’s programs and services. The community’s chefs are from-scratch experts in the kitchen, creating mouth-watering dishes with fresh, seasonal ingredients, while residents enthusiastically participate in the ArmChair Tour club, virtually visiting exotic places around the world. Sunrise of Lincroft serves residents with various needs, including memory care, assisted living, and hospice coordination, ensuring a supportive and enriching living environment for all. The community is conveniently located in Lincroft, NJ, directly off Exit 109 from the Garden State Parkway and less than an hour from Newark Airport, with easy access to nearby attractions, shopping, and medical facilities.
Community insights.
About this community
Sunrise of Lincroft is legally operated by Welltower Opco Group LLC, and administered by Ms. Wendy Mcguire.
Officers
Welltower INC, Brewer Holdco INC, Living Holdings Sunrise Third Seni, Living Investme Sunrise Senior
Inspection History
In New Jersey, the Department of Health, Health Facilities Evaluation and Licensing conducts mandatory unannounced surveys to ensure facilities provide safe and effective resident care.
The figures below cover inspections recorded between August 17, 2021 and August 17, 2026.
ALM Inspection Grade Unavailable
Not publishedWe don't have enough verified data to publish an inspection grade for this facility — a missing grade reflects what we've been able to verify, not the facility's quality.
Inspection Scorecard
This scorecard compares key inspection, deficiency, and complaint metrics at this facility against the New Jersey state average. Metrics rated ≥15% worse than average are highlighted in red; those ≥15% better are highlighted in green.
• Total deficiencies (55% below)
• Deficiencies per inspection (18% below)
Deficiencies
| This Facility | NJ Average | vs. NJ Avg |
|---|---|---|---|
|
Total deficiencies
| 9 | 20.0 | This facility has 55% fewer total deficiencies than a typical New Jersey assisted living residence (9 vs. NJ avg 20).↓ 55% better |
|
Deficiencies per inspection
| 1.8 | 2.2 | This facility has 18% fewer deficiencies per inspection than a typical New Jersey assisted living residence (1.8 vs. NJ avg 2.2).↓ 18% better |
Inspections
| This Facility | NJ Average | vs. NJ Avg |
|---|---|---|---|
|
Total inspections
| 5 | 9.0 | This facility has had 44% fewer total inspections than the New Jersey average (5 vs. NJ avg 9). More inspections can mean more regulatory scrutiny rather than worse care.↓ 44% fewer |
|
Routine inspections
| 0 | 4.0 | This facility has had 100% fewer routine inspections than the New Jersey average (0 vs. NJ avg 4). More inspections can mean more regulatory scrutiny rather than worse care.↓ 100% fewer |
|
Complaint inspections
| 5 | 3.0 | This facility has had 67% more complaint inspections than the New Jersey average (5 vs. NJ avg 3). More inspections can mean more regulatory scrutiny rather than worse care.↑ 67% more |
What does this home offer?
Pets Allowed
Housing Options: Studio / 1 Bed / 2 Bed
Building Type: Two-story
Transportation Services
Fitness and Recreation
Type of Rooms Available
Sunrise of Lincroft Virtual Tour

Living Spaces & Floor Plans for Sunrise of Lincroft
Places of interest near Sunrise of Lincroft
0.2 miles from city center
Estimated distance in miles from Lincroft's city center to Sunrise of Lincroft's address, calculated via Google Maps.
— 3.54 miles to nearest hospital (HMH Riverview Medical Center)
Calculate Travel Distance to Sunrise of Lincroft
Add your location
Compare Assisted Living around Middle Township
Info below is compiled from the NJ Dept. of Health (NJDOH), senior community websites & trusted data sources such as Walk Score & BBB.
Communities are listed from highest-ranked to lowest-ranked based on our methodology.
Care Types in This Table
AL (Assisted Living):
Housing with help for daily activities like bathing, dressing, and medication, without 24-hour skilled nursing.
NH (Nursing Home):
24/7 skilled nursing care for residents with complex, ongoing medical needs.
SNF (Skilled Nursing Facility):
Round-the-clock nursing care, often for recovery after surgery, injury, or illness.
MC (Memory Care):
Secured, specialized care for people living with Alzheimer's or dementia.
RC (Respite Care):
Short-term temporary care that gives family caregivers a break.
HOS (Hospice Care):
Comfort-focused care for those with a terminal illness, prioritizing quality of life over treatment.
ADC (Adult Day Care):
Daytime supervision, health monitoring, and social activities for seniors who live at home.
PC (Palliative Care):
Comfort-focused care for serious illness at any stage, including alongside curative treatment.
|
City and state of the facility. Used for mapping and state-average comparisons.
|
Licensed bed capacity (maximum allowed). Not the same as how many beds are currently filled.
|
Indicates whether residents are allowed to have pets in the facility.
|
Third-party neighborhood walkability score (0–100). Convenience/context metric, not a healthcare quality measure.
|
Description of bed or unit types offered (e.g. assisted living, memory care), as reported in state or facility disclosures.
|
Name of the licensed owner, operator, or managing entity as filed with the state. Useful for grouping facilities under the same organization.
|
A named contact for the facility. Hover the name to see their role — Administrator (state administrator of record or facility-provided administrator), Nursing Director, Medical Director, or Staff. The most authoritative available is shown.
|
Reported or derived occupancy for the facility—typically how fully licensed capacity is utilized. Compare across peers in the same market.
|
Better Business Bureau grade for the operating company. Reflects complaint handling and business practices, not clinical care quality.
|
Count of regulatory inspections in the reporting window. Higher volume can reflect more oversight visits, complaint-driven surveys, or routine licensure cycles.
|
Regulatory visits tied to complaints or allegations in the state file—not the same as every routine survey.
|
Total count of deficiencies (cited regulatory issues) recorded in the selected reporting period. Read alongside inspection counts for context.
|
The average number of deficiencies this facility receives each time it's inspected, calculated as total deficiencies ÷ total inspections. A lower number suggests more consistent compliance with safety and care standards.
| |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| New Standard Senior Living at Egg Harbor Township | AL ADC MC | Egg Harbor Township | 166
Facility
166
NJ AVG
104
Rank
#16 / 255 | Yes |
40
Facility
40
NJ AVG
43
Rank
#144 / 285 | Studio | Black Horse Eht Urban Renewal, LLC | Ms. Heather Jones |
77.7%
Facility
77.7%
NJ AVG
72.4%
Rank
#89 / 216 | - | 15 | 11
Facility
11
NJ AVG
3
Rank
#252 / 253 | 60
Facility
60
NJ AVG
18
Rank
#252 / 253 | 4.0
Facility
4.0
NJ AVG
2.0
Rank
#223 / 247 |
| Brookdale Cape May | AL MC | Cape May Court House | 146
Facility
146
NJ AVG
104
Rank
#29 / 255 | Yes |
38
Facility
38
NJ AVG
43
Rank
#155 / 285 | Studio / Alcove / 1 Bed / 2 Bed | Emeritus Corporation | Mr. John Blake |
46.6%
Facility
46.6%
NJ AVG
72.4%
Rank
#202 / 216 | - | 4 | 2
Facility
2
NJ AVG
3
Rank
#99 / 253 | 0
Facility
0
NJ AVG
18
Rank
#1 / 253 | 0.0
Facility
0.0
NJ AVG
2.0
Rank
#1 / 247 |
| Brighton Gardens of Middletown | AL HOS MC | Middletown Township | 132
Facility
132
NJ AVG
104
Rank
#41 / 255 | Yes |
53
Facility
53
NJ AVG
43
Rank
#99 / 285 | Studio / 1 Bed | Prime Care One, LLC | Ms. Denise Swan |
65.9%
Facility
65.9%
NJ AVG
72.4%
Rank
#146 / 216 | - | 2 | 1
Facility
1
NJ AVG
3
Rank
#50 / 253 | 4
Facility
4
NJ AVG
18
Rank
#92 / 253 | 2.0
Facility
2.0
NJ AVG
2.0
Rank
#133 / 247 |
| Autumn Lake Healthcare at Oceanview | AL HOS MC NH PC RC SNF | Ocean View | 120
Facility
120
NJ AVG
104
Rank
#63 / 255 | No |
12
Facility
12
NJ AVG
43
Rank
#257 / 285 | - | Ocean View Associates Operation, LLC | Mr. Nesanel Compton |
85.8%
Facility
85.8%
NJ AVG
72.4%
Rank
#48 / 216 | - | 12 | 5
Facility
5
NJ AVG
3
Rank
#221 / 253 | 50
Facility
50
NJ AVG
18
Rank
#251 / 253 | 4.2
Facility
4.2
NJ AVG
2.0
Rank
#233 / 247 |
| Sunrise of Lincroft | AL HOS MC | Lincroft | 85
Facility
85
NJ AVG
104
Rank
#177 / 255 | Yes |
56
Facility
56
NJ AVG
43
Rank
#81 / 285 | Studio / 1 Bed / 2 Bed | Welltower Opco Group LLC | Ms. Wendy Mcguire |
68.2%
Facility
68.2%
NJ AVG
72.4%
Rank
#134 / 216 | A- | 5 | 5
Facility
5
NJ AVG
3
Rank
#221 / 253 | 9
Facility
9
NJ AVG
18
Rank
#151 / 253 | 1.8
Facility
1.8
NJ AVG
2.0
Rank
#123 / 247 |
Rank badges are statewide and care-type specific: each assisted living community is ranked against every other NJ assisted living community we track that reports that metric, not just the 5 on this page. See how we rank facilities
Financial Assistance for
Assisted Living in New Jersey
Sunrise of Lincroft is located in Lincroft, New Jersey.
Here are the financial assistance programs available to residents in New Jersey.
Frequently Asked Questions about Sunrise of Lincroft
Who is the owner of Sunrise of Lincroft?
Sunrise of Lincroft is legally operated by Welltower Opco Group LLC, and administered by Ms. Wendy Mcguire.
Is Sunrise of Lincroft in a walkable area?
Sunrise of Lincroft has a walk score of 56. Somewhat walkable. Some errands can be accomplished on foot, with a mix of nearby amenities.
What is the license number of Sunrise of Lincroft?
According to NJ state health department records, Sunrise of Lincroft's license number is COGCWM.
When does Sunrise of Lincroft's license expire?
According to NJ state health department records, Sunrise of Lincroft's license expires on December 31, 2026.
What is the occupancy rate at Sunrise of Lincroft?
Sunrise of Lincroft's occupancy is 68.2%.
How long has Sunrise of Lincroft been in business?
Sunrise of Lincroft has been operating for approximately 45 years, based on available licensing and registration records.
Are pets allowed at Sunrise of Lincroft?
Yes, Sunrise of Lincroft allows residents to bring their pets.
Guides for Better Senior Living
Care Cost Calculator: See Prices in Your Area
Assisted Living Explorer
Don’t Wait Too Long: 7 Red Flag Signs Your Parent Needs Assisted Living Now
The True Cost of Assisted Living in 2025 – And How Families Are Paying For It
Understanding Senior Living Costs: Pricing Models, Discounts & Financial Assistance








