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Sunrise of Lincroft
Assisted Living, Hospice Care & Memory Care · Lincroft, NJ
Exterior view of Sunrise of Lincroft facility Video Tour Exterior view of Sunrise of Lincroft facility Dining area with tables set for residents Interior view of a common area with refreshments Bright common area with seating and decor

Sunrise of Lincroft

Assisted Living, Hospice Care & Memory Care · Lincroft, NJ
734 Newman Springs Rd, Lincroft, NJ 07738 View map Calculator: See prices in your area
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Overview of Sunrise of Lincroft

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Sunrise of Lincroft is a senior living community situated in a convenient Lincroft, New Jersey location, offering an individualized, hassle-free lifestyle where residents can easily dive into their hobbies, social events, and enjoy fine cuisine. The community provides room rates starting at $4,834 per month and works closely with each resident to develop a personalized plan that caters to their unique personality and supports their health needs. Sunrise of Lincroft’s compassionate and experienced caregivers are prepared to assist residents in whatever ways they can, serving as expert listeners and qualified professionals who strive to know each individual on a deep level.

Residents at Sunrise of Lincroft quickly become part of the family, finding friends who are eager to experience life together and share in the community’s programs and services. The community’s chefs are from-scratch experts in the kitchen, creating mouth-watering dishes with fresh, seasonal ingredients, while residents enthusiastically participate in the ArmChair Tour club, virtually visiting exotic places around the world. Sunrise of Lincroft serves residents with various needs, including memory care, assisted living, and hospice coordination, ensuring a supportive and enriching living environment for all. The community is conveniently located in Lincroft, NJ, directly off Exit 109 from the Garden State Parkway and less than an hour from Newark Airport, with easy access to nearby attractions, shopping, and medical facilities.

Facility Direct Line (732) 212-1910
Facility Direct Line (732) 212-1910
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Bed community size
85-bed community Rank #428 / 560Bed count — State benchmarkedThis home is ranked 428th out of 560 homes in New Jersey for bed count. Shows this facility's certified or reported bed count compared to other New Jersey facilities. Larger communities may offer more amenities, programs, and on-site services for residents and families.Facilities with the same value for a metric share the same rank. Rankings are based only on facilities in New Jersey that report data for that category. Facilities without available data are excluded from the ranking.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
A larger shared setting that may offer more common spaces and organized community services.
Years in operation
45 years in operation
A longer operating history, which may indicate experience navigating regulations and delivering ongoing care.
Walk Score
Walk Score: 56 / 100 Rank #231 / 638Walk Score — State benchmarkedThis home is ranked 231st out of 638 homes in New Jersey for walk score. Shows how walkable this facility's neighborhood is compared to the average walk score across New Jersey facilities. Higher scores benefit residents, families, and staff.Facilities with the same value for a metric share the same rank. Rankings are based only on facilities in New Jersey that report data for that category. Facilities without available data are excluded from the ranking.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
Moderately walkable. Some errands can be accomplished on foot, with a mix of nearby amenities.
BBB Rating
BBB Rating: A- (Not Accredited)
An independent rating from the Better Business Bureau based on factors such as complaint history, transparency, and business practices.
How BBB ratings work

About this community

Occupancy

Occupancy rate
68%
Rank #337 / 478Occupancy rate — State benchmarkedThis home is ranked 337th out of 478 homes in New Jersey for occupancy. Shows this facility's occupancy rate versus the New Jersey average, with its Statewide rank out of 478. Higher occupancy signals strong local demand and financial stability.Facilities with the same value for a metric share the same rank. Rankings are based only on facilities in New Jersey that report data for that category. Facilities without available data are excluded from the ranking.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
Lower than the New Jersey average: 77%
Occupied beds
58 / 85
Average occupied beds in New Jersey homes 119 beds

License Details

Facility TypeAssisted Living Residence
StatusActive
ExpirationDecember 31, 2026
License NumberCOGCWM

Ownership & Operating Entity

Sunrise of Lincroft is legally operated by Sunrise Assisted Living Of Lincroft, and administered by Ms. Wendy Mcguire.

Officers

Info Officers are individuals or entities with formal legal or financial responsibility for the organization that owns this facility

Brewer Holdco INC, Welltower INC, Living Holdings Sunrise Third Seni, Living Investme Sunrise Senior

Type Of Units

Assisted Living
85 units
Total beds
85 units

Staffing

Key information about the people who lead and staff this community.

Leadership

ContactMr. Paul Klaassen, Founder (per BBB, record updated Jul 2026)

Contact Sunrise of Lincroft

Inspection History

In New Jersey, the Department of Health, Health Facilities Evaluation and Licensing conducts mandatory unannounced surveys to ensure facilities provide safe and effective resident care.

Since 2023 · 3 years of data 6 deficiencies 5 inspections 5 complaint investigations

Inspection Scorecard Info This scorecard compares key inspection, deficiency, and complaint metrics at this facility against the New Jersey state average. Metrics rated ≥15% worse than average are highlighted in red; those ≥15% better are highlighted in green.

Since 2023 vs. New Jersey state average
Overall vs. NJ average 1 Worse Metrics worse than New Jersey average:
• Complaint investigations (67% above) 2 Better Metrics better than New Jersey average:
• Total deficiencies (67% below)
• Deficiencies per inspection (40% below)

Deficiencies Info Deficiencies are formal regulatory issues recorded during state inspections.

This FacilityNJ Averagevs. NJ Avg
Total deficiencies Info Formal regulatory issues recorded by inspectors across all inspection types. 618 This facility has 67% fewer total deficiencies than a typical New Jersey assisted living residence (6 vs. NJ avg 18).↓ 67% better
Deficiencies per inspection Info Average deficiencies per inspection. 1.22 This facility has 40% fewer deficiencies per inspection than a typical New Jersey assisted living residence (1.2 vs. NJ avg 2).↓ 40% better
Deficiency breakdown Info Per-category split of the 6 deficiencies recorded across all inspections. Counts are compared against the New Jersey state average for each category. A green dot means this facility is below the state average for that category; an amber dot means it is above.
6 Complaint deficiencies NJ avg: 5.0

Inspections Info State inspections evaluate whether the facility meets health and safety standards.

This FacilityNJ Averagevs. NJ Avg
Total inspections Info Combined count of all inspections conducted at this facility. 59 This facility has had 44% fewer total inspections than the New Jersey average (5 vs. NJ avg 9). More inspections can mean more regulatory scrutiny rather than worse care.↓ 44% fewer
Complaint investigations Info On-site investigations triggered by complaints filed with New Jersey regulators. 53 This facility has 67% more complaint investigations than a typical New Jersey assisted living residence (5 vs. NJ avg 3).↑ 67% worse

Inspection Reports Summary Info An editor-reviewed summary of the themes and findings across this facility's recent inspection reports.

  • November 20, 2025 privacy notice detailed the facility’s legal duties and residents’ rights without any deficiencies or complaints.
  • April 27, 2023 complaint investigation found the facility in substantial compliance with New Jersey assisted living licensure standards.
  • No deficiencies, citations, or substantiated complaints appeared in the most recent records, showing consistent regulatory compliance.
Show Inspection Reports

What does this home offer?

Pets allowed icon
Pets allowed icon

Pets Allowed

Housing options icon
Housing options icon

Housing Options: Studio / 1 Bed / 2 Bed

Building type icon
Building type icon

Building Type: Two-story

Transportation services icon
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Transportation Services

Fitness and recreation icon
Fitness and recreation icon

Fitness and Recreation

Type of Rooms Available

1 Bed
1 Bed
1 Bed
1 / 4
1 Bed
1

Sunrise of Lincroft Virtual Tour

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Living Spaces & Floor Plans for Sunrise of Lincroft

Places of interest near Sunrise of Lincroft

Address 0.2 miles from city center Info Estimated distance in miles from Lincroft's city center to Sunrise of Lincroft's address, calculated via Google Maps. — 3.54 miles to nearest hospital (HMH Riverview Medical Center)

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Compare Assisted Living around Middle Township

Info below is compiled from the NJ Dept. of Health (NJDOH), senior community websites & trusted data sources such as Walk Score & BBB.

Communities are listed from highest to lowest based on our ranking methodology.

New Standard Senior Living at Egg Harbor Township
AL
ADC
MC
Egg Harbor Township
166
Facility 166
NJ AVG 125
Rank #113 / 560
Yes
40
Facility 40
NJ AVG 47
Rank #359 / 638
StudioNew Standard Senior Living At Egg Harbor TownshipMs. Heather Jones 77.7% -13
10
Facility 10
NJ AVG 3
Rank #360 / 390
9
Facility 9
NJ AVG 18
Rank #201 / 383
0.7
Facility 0.7
NJ AVG 2.0
Rank #142 / 383
Brookdale Cape May
AL
MC
Cape May Court House
146
Facility 146
NJ AVG 125
Rank #158 / 560
Yes
38
Facility 38
NJ AVG 47
Rank #384 / 638
Studio / Alcove / 1 Bed / 2 BedBrookdale Cape MayMr. John Blake 46.6% -3
1
Facility 1
NJ AVG 3
Rank #62 / 390
-
Facility -
NJ AVG 18
Rank #1 / 383
0.0
Facility 0.0
NJ AVG 2.0
Rank #1 / 383
Brighton Gardens of Middletown
AL
HOS
MC
Middletown Township (Nj 35)
132
Facility 132
NJ AVG 125
Rank #187 / 560
Yes
53
Facility 53
NJ AVG 47
Rank #266 / 638
Studio / 1 BedBrighton Gardens Of MiddletownMs. Denise Swan 65.9% -3
1
Facility 1
NJ AVG 3
Rank #62 / 390
-
Facility -
NJ AVG 18
Rank #1 / 383
0.0
Facility 0.0
NJ AVG 2.0
Rank #1 / 383
Autumn Lake Healthcare at Oceanview
AL
HOS
MC
NH
PC
RC
SNF
Ocean View
120
Facility 120
NJ AVG 125
Rank #236 / 560
No
12
Facility 12
NJ AVG 47
Rank #569 / 638
-Autumn Lake Healthcare At OceanviewMr. Nesanel Compton 85.8% -15
5
Facility 5
NJ AVG 3
Rank #325 / 390
40
Facility 40
NJ AVG 18
Rank #307 / 383
2.7
Facility 2.7
NJ AVG 2.0
Rank #236 / 383
Sunrise of Lincroft
AL
HOS
MC
Lincroft
85
Facility 85
NJ AVG 125
Rank #428 / 560
Yes
56
Facility 56
NJ AVG 47
Rank #231 / 638
Studio / 1 Bed / 2 BedSunrise Assisted Living Of LincroftMs. Wendy Mcguire 68.2% A-5
5
Facility 5
NJ AVG 3
Rank #296 / 390
-
Facility -
NJ AVG 18
Rank #1 / 383
-
Facility -
NJ AVG 2.0
Rank #1 / 383
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Financial Assistance for
Assisted Living in New Jersey

Sunrise of Lincroft is located in Lincroft, New Jersey.
Here are the financial assistance programs available to residents in New Jersey.

Get Financial aid guidance

Managed Long Term Services and Supports

NJ Medicaid MLTSS

Age 65+ or disabled
General New Jersey resident, Medicaid- eligible, nursing home-level care need.
Income Limits (2025) ~$2,829/month 300% FBR, individual
Asset Limits $2,000 (individual), $3,000 (couple).
NJ

High urban demand; managed care model.

Benefits
In-home care (5-7 hours/day) Assisted living Respite (240 hours/year) Medical services

JACC (Jersey Assistance for Community Caregiving)

NJ JACC

Age 60+
General New Jersey resident, at risk of nursing home.
Income Limits ~$2,500/month individual, varies
Asset Limits $40,000 individual
NJ

Higher asset limit; limited funding.

Benefits
In-home care (3-5 hours/week) Respite (up to 10 days/year) Home modifications (~$1,000 avg.)

Pharmaceutical Assistance to the Aged and Disabled (PAAD)

New Jersey PAAD

Age 65+
General NJ resident, enrolled in Medicare Part D or eligible.
Income Limits (2025) ~$42,142/year (individual), ~$49,209/year (couple).
Asset Limits Not assessed.
NJ

Copays $5 (generic), $7 (brand); covers Part D premiums up to benchmark.

Benefits
Prescription cost reduction ($500-$1,000/year savings) Premium assistance ($20/month above benchmark)

Senior Gold Prescription Discount Program

New Jersey Senior Gold

Age 65+
General NJ resident, enrolled in Medicare Part D or eligible.
Income Limits (2025) ~$42,142-$52,142/year (individual), ~$49,209-$59,209/year (couple).
Asset Limits Not assessed.
NJ

Copays $15 + 50% of remaining cost; no premium assistance.

Benefits
Prescription cost reduction (~$300-$800/year savings)

Medicare Savings Program (MSP)

New Jersey Medicare Savings Program

Age 65+ or disabled
General NJ resident, Medicare Part A/B.
Income Limits (2025) ~$2,510/month (QMB), ~$3,380/month (SLMB), ~$3,598/month (QI)—individual.
Asset Limits $9,430 (individual), $14,130 (couple).
NJ

Three tiers; no waitlist; includes Extra Help for Part D.

Benefits
Covers Part B premiums ($174.70/month) Deductibles ($240/year) Copays (~20%)

Senior Freeze (Property Tax Reimbursement)

New Jersey Senior Freeze

Age 65+ by Dec 31 prior year
General NJ resident, homeowner, paid property taxes.
Income Limits (2025) ~$150,000/year combined household, projected
Asset Limits Not assessed; home ownership required.
NJ

Combines with ANCHOR/Stay NJ via PAS-1; annual application.

Benefits
Tax reimbursement (~$500-$2,000/year) for increases since base year

ANCHOR (Affordable NJ Communities for Homeowners and Renters)

New Jersey ANCHOR

Age 65+ prioritized
General NJ resident, homeowner/renter, paid property taxes/rent.
Income Limits (2025) ~$150,000/year (homeowners), ~$75,000/year (renters).
Asset Limits Not assessed.
NJ

Combines with Senior Freeze/Stay NJ; broader than prior Homestead program.

Benefits
Tax relief (~$700-$1,500/year homeowners, ~$250-$450 renters)

Stay NJ

New Jersey Stay NJ

Age 65+ by Dec 31 prior year
General NJ resident, homeowner, lived in home 10+ years.
Income Limits (2025) ~$500,000/year projected, subject to final regs
Asset Limits Not assessed; home ownership required.
NJ

Up to 50% tax credit (max $6,500); phased implementation.

Benefits
Tax credit (~$3,000-$6,500/year, projected) starting 2026

Universal Service Fund (USF)

New Jersey Universal Service Fund

Age 65+ prioritized
General NJ resident, utility customer, low-income.
Income Limits (2025) ~$3,970/month individual, 185% FPL
Asset Limits Not assessed; income-focused.
NJ

Must owe >$25 on bill; combines with LIHEAP if eligible.

Benefits
Bill credits (~$300-$1,500/year) to cap energy costs at 6% of income

NJ Family Caregiver Support Program (via NFCSP)

New Jersey Family Caregiver Support Program

Age —
General Caregivers of 60+ needing care or 55+ caregivers of others; NJ resident; functional needs (2+ ADLs).
Income Limits (2025) Prioritizes ~$24,980/year (individual); no strict cap.
Asset Limits Not assessed; need-based.
NJ

21 AAAs; rural/low-income priority.

Benefits
Respite (4-6 hours/week or 5 days/year) Adult day care ($60/day) Training Supplies (~$500/year)

VA Aid and Attendance (A&A) and Housebound Benefits

New Jersey VA Aid and Attendance/Housebound

Age 65+ or disabled veteran/spouse
General NJ resident, wartime service, need for ADL help (A&A) or homebound.
Income Limits (2025) Net income < ~$1,984/month (veteran with dependent, A&A); pension offsets income.
Asset Limits ~$155,356 net worth limit
NJ

High veteran demand in urban/rural areas.

Benefits
Cash (~$1,433-$2,642/month veteran, ~$951-$1,318 spouse) for care costs (e.g., in-home, assisted living)

Frequently Asked Questions about Sunrise of Lincroft

Who is the owner of Sunrise of Lincroft?

Sunrise of Lincroft is legally operated by Sunrise Assisted Living Of Lincroft, and administered by Ms. Wendy McGuire.

Is Sunrise of Lincroft in a walkable area?

Sunrise of Lincroft has a walk score of 56. Moderately walkable. Some errands can be accomplished on foot, with a mix of nearby amenities.

What is the license number of Sunrise of Lincroft?

According to NJ state health department records, Sunrise of Lincroft's license number is COGCWM.

When does Sunrise of Lincroft's license expire?

According to NJ state health department records, Sunrise of Lincroft's license expires on December 31, 2026.

What is the occupancy rate at Sunrise of Lincroft?

Sunrise of Lincroft's occupancy is 68%.

How long has Sunrise of Lincroft been in business?

Sunrise of Lincroft has been operating for approximately 45 years, based on available licensing and registration records.

Are pets allowed at Sunrise of Lincroft?

Yes, Sunrise of Lincroft allows residents to bring their pets.

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