Sunrise of Lincroft
Assisted Living, Hospice Care & Memory Care · Lincroft, NJ

Sunrise of Lincroft

Assisted Living, Hospice Care & Memory Care · Lincroft, NJ

Overview of Sunrise of Lincroft

Sunrise of Lincroft is a senior living community situated in a convenient Lincroft, New Jersey location, offering an individualized, hassle-free lifestyle where residents can easily dive into their hobbies, social events, and enjoy fine cuisine. The community provides room rates starting at $4,834 per month and works closely with each resident to develop a personalized plan that caters to their unique personality and supports their health needs. Sunrise of Lincroft’s compassionate and experienced caregivers are prepared to assist residents in whatever ways they can, serving as expert listeners and qualified professionals who strive to know each individual on a deep level.

Residents at Sunrise of Lincroft quickly become part of the family, finding friends who are eager to experience life together and share in the community’s programs and services. The community’s chefs are from-scratch experts in the kitchen, creating mouth-watering dishes with fresh, seasonal ingredients, while residents enthusiastically participate in the ArmChair Tour club, virtually visiting exotic places around the world. Sunrise of Lincroft serves residents with various needs, including memory care, assisted living, and hospice coordination, ensuring a supportive and enriching living environment for all. The community is conveniently located in Lincroft, NJ, directly off Exit 109 from the Garden State Parkway and less than an hour from Newark Airport, with easy access to nearby attractions, shopping, and medical facilities.

By The Numbers

Community insights.

Bed count Info A smaller, more intimate setting that may offer a quieter environment and closer staff-resident interactions. 85 Rank #179 / 253Bed count — State benchmarked This assisted living community is ranked 179th out of 253 assisted living communities we track in New Jersey for bed count. Shows this facility's certified or reported bed count compared to other New Jersey facilities. Larger communities may offer more amenities, programs, and on-site services for residents and families. Communities with the same value for a metric share the same rank. Rankings compare like with like: every assisted living community we track in New Jersey that reports data for that category. Assisted living communities without available data are excluded, so the pool size varies from metric to metric.

Smaller home · May offer a more intimate, personalized care environment.

Years of operating Info A longer operating history, which may indicate experience navigating regulations and delivering ongoing care. This is the number of years in operation under current management. Rank #10 / 15Years in operation — State benchmarked This assisted living community is ranked 10th out of 15 assisted living communities we track in New Jersey for years in operation. Shows how long this facility has been in operation compared to other New Jersey facilities. Longer operating histories may benefit residents, families, and staff. Communities with the same value for a metric share the same rank. Rankings compare like with like: every assisted living community we track in New Jersey that reports data for that category. Assisted living communities without available data are excluded, so the pool size varies from metric to metric.
45 years
Walk Score Info Somewhat walkable. Some errands can be accomplished on foot, with a mix of nearby amenities. Rank #79 / 283Walk Score — State benchmarked This assisted living community is ranked 79th out of 283 assisted living communities we track in New Jersey for walk score. Shows how walkable this facility's neighborhood is compared to the average walk score across New Jersey facilities. Higher scores benefit residents, families, and staff. Communities with the same value for a metric share the same rank. Rankings compare like with like: every assisted living community we track in New Jersey that reports data for that category. Assisted living communities without available data are excluded, so the pool size varies from metric to metric.
56 / 100
Occupancy rate Info Occupancy lower than 85% suggests more openings may be available. Rank #137 / 215Occupancy rate — State benchmarked This assisted living community is ranked 137th out of 215 assisted living communities we track in New Jersey for occupancy. Shows this facility's occupancy rate versus the New Jersey average, with its Statewide rank out of 215. Higher occupancy signals strong local demand and financial stability. Communities with the same value for a metric share the same rank. Rankings compare like with like: every assisted living community we track in New Jersey that reports data for that category. Assisted living communities without available data are excluded, so the pool size varies from metric to metric.
68.2% This home usually has availability

Based on 58 residents and 85 beds. Source: state inspection report (Apr 2023)

Lower than the New Jersey average: 72.8%
BBB Rating Info An independent rating from the Better Business Bureau based on factors such as complaint history, transparency, and business practices.
A- Not Accredited
How BBB ratings work

About This Community

Pricing & Financial Information

The below pricing was updated on

Starting Price
$5,107/Month

License Details

Facility TypeAssisted Living Residence
StatusActive
ExpirationDecember 31, 2026
License NumberCOGCWM

Certifications & Programs

Sunrise Live With Purpose™ — Sunrise Senior LivingSunrise Senior Living's branded programming model built around eight dimensions of wellness, tailoring daily activities to each resident's history and interests. An operator-developed program, not an external certification.

Ownership & Operating Entity

Sunrise of Lincroft is legally operated by Welltower Opco Group LLC, and administered by Ms. Wendy Mcguire.

OfficersPeople and entities with formal legal or financial responsibility for the organization that owns this community, as listed in New Jersey's licensing records.Welltower INC; Brewer Holdco INC; Living Holdings Sunrise Third Seni; Living Investme Sunrise Senior
Profit StatusProfit - Llc

Type Of Units

Assisted Living
85 units
Total beds
85 units

Additional Services

4 services
Respite CareRespite care provides families and unpaid caregivers with short-term relief from caregiving duties. Care can range from a few hours to a few weeks.
Short-Term Stays
Sunrise CareConnect Healthcare CoordinationSunrise CareConnect is an electronic health record system that lets care teams and healthcare professionals share information about medications, diagnoses, and care needs, supporting coordinated care and family updates.
TransportationListed as: Scheduled transportation

Additional Policies & Features

Pets Allowed

Amenities & Lifestyle

Beauty Salon
Bistro
Two-Story Victorian Mansion Building
Private Dining Room
Emergency Call System
Activities
Walking Club
Exercise Classes
Strength Training
Painting and Art Clubs
Community Service Projects
Book Clubs
Round-Table Discussions
Guest Lectures
Music and Singing
Excursions To Local Attractions
Social Events
Flower Arranging
Gardening
Online Courses
Games Including Mahjong and Canasta
  • Brain teasers including crossword puzzles and trivia

Faith & Spiritual Life

Prayer Groups and Meditation

Dining & Nutrition

InfoSourced directly from the team at Sunrise of Lincroft.
  • Diabetic-friendly options.
  • Texture-modified diets.
  • Private dining room for family events.
  • Bistro / café on site.

Room Accommodations

Building TypeTwo-story
Room Types
Studio 2 Bedroom

Contact Sunrise of Lincroft

Inspection History

In New Jersey, the Department of Health, Health Facilities Evaluation and Licensing conducts mandatory unannounced surveys to ensure facilities provide safe and effective resident care.

The figures below cover inspections recorded between August 17, 2021 and August 17, 2026.

ALM Inspection Grade Unavailable

Not published

We don't have enough verified data to publish an inspection grade for this facility — a missing grade reflects what we've been able to verify, not the facility's quality.

ALM Inspection Grade unavailable: limited inspection data.

Inspection Scorecard Info This scorecard compares key inspection, deficiency, and complaint metrics at this facility against the New Jersey state average. Metrics rated ≥15% worse than average are highlighted in red; those ≥15% better are highlighted in green.

Overall vs. NJ average 0 Worse No metrics in this bucket. 2 Better Metrics better than New Jersey average:
• Total deficiencies (55% below)
• Deficiencies per inspection (36% below)

Deficiencies Info Deficiencies are formal regulatory issues recorded during state inspections.

This FacilityNJ Averagevs. NJ Avg
Total deficiencies Info Formal regulatory issues recorded by inspectors across all inspection types. 920.0 This facility has 55% fewer total deficiencies than a typical New Jersey assisted living residence (9 vs. NJ avg 20).↓ 55% better
Deficiencies per inspection Info Average deficiencies per inspection. 1.82.8 This facility has 36% fewer deficiencies per inspection than a typical New Jersey assisted living residence (1.8 vs. NJ avg 2.8).↓ 36% better

Inspections Info State inspections evaluate whether the facility meets health and safety standards.

This FacilityNJ Averagevs. NJ Avg
Total inspections Info Combined count of all inspections conducted at this facility. 56.0 This facility has had 17% fewer total inspections than the New Jersey average (5 vs. NJ avg 6). More inspections can mean more regulatory scrutiny rather than worse care.↓ 17% fewer
Routine inspections Info Scheduled licensing inspections conducted on a regular cycle, separate from visits triggered by a complaint. 04.0 This facility has had 100% fewer routine inspections than the New Jersey average (0 vs. NJ avg 4). More inspections can mean more regulatory scrutiny rather than worse care.↓ 100% fewer
Complaint inspections Info On-site inspections triggered by complaints filed with New Jersey regulators. 52.0 This facility has had 150% more complaint inspections than the New Jersey average (5 vs. NJ avg 2). More inspections can mean more regulatory scrutiny rather than worse care.↑ 150% more

Type of Rooms Available

1 Bed
1 Bed
1 Bed
1 / 4
1 Bed
1

Sunrise of Lincroft Virtual Tour

Get to know the community with a high-definition video tour
Video tour: Sunrise of Lincroft
Watch this video about life at Sunrise of Lincroft
Play video

Living Spaces & Floor Plans for Sunrise of Lincroft

Floor plan 1
Floor plan 2
Floor plan 3

Places of interest near Sunrise of Lincroft

Address 0.2 miles from city center Info Estimated distance in miles from Lincroft's city center to Sunrise of Lincroft's address, calculated via Google Maps. — 3.54 miles to nearest hospital (HMH Riverview Medical Center)

Calculate Travel Distance to Sunrise of Lincroft

Add your location

Address

Compare Assisted Living around Middle Township

Info below is compiled from the NJ Dept. of Health (NJDOH), senior community websites & trusted data sources such as Walk Score & BBB.

Communities are listed from highest-ranked to lowest-ranked based on our methodology.

Care Types in This Table AL (Assisted Living): Housing with help for daily activities like bathing, dressing, and medication, without 24-hour skilled nursing. NH (Nursing Home): 24/7 skilled nursing care for residents with complex, ongoing medical needs. SNF (Skilled Nursing Facility): Round-the-clock nursing care, often for recovery after surgery, injury, or illness. MC (Memory Care): Secured, specialized care for people living with Alzheimer's or dementia. RC (Respite Care): Short-term temporary care that gives family caregivers a break. HOS (Hospice Care): Comfort-focused care for those with a terminal illness, prioritizing quality of life over treatment. ADC (Adult Day Care): Daytime supervision, health monitoring, and social activities for seniors who live at home. PC (Palliative Care): Comfort-focused care for serious illness at any stage, including alongside curative treatment.
City and state of the facility. Used for mapping and state-average comparisons.
Licensed bed capacity (maximum allowed). Not the same as how many beds are currently filled.
Indicates whether residents are allowed to have pets in the facility.
Third-party neighborhood walkability score (0–100). Convenience/context metric, not a healthcare quality measure.
Description of bed or unit types offered (e.g. assisted living, memory care), as reported in state or facility disclosures.
Name of the licensed owner, operator, or managing entity as filed with the state. Useful for grouping facilities under the same organization.
A named contact for the facility. Hover the name to see their role — Administrator (state administrator of record or facility-provided administrator), Nursing Director, Medical Director, or Staff. The most authoritative available is shown.
Reported or derived occupancy for the facility—typically how fully licensed capacity is utilized. Compare across peers in the same market.
Better Business Bureau grade for the operating company. Reflects complaint handling and business practices, not clinical care quality.
Count of regulatory inspections in the reporting window. Higher volume can reflect more oversight visits, complaint-driven surveys, or routine licensure cycles.
Regulatory visits tied to complaints or allegations in the state file—not the same as every routine survey.
Total count of deficiencies (cited regulatory issues) recorded in the selected reporting period. Read alongside inspection counts for context.
The average number of deficiencies this facility receives each time it's inspected, calculated as total deficiencies ÷ total inspections. A lower number suggests more consistent compliance with safety and care standards.
Brookdale Cape May
AL
MC
Cape May Court House
146
Facility 146
NJ AVG 105
Rank #30 / 253
Yes
38
Facility 38
NJ AVG 43
Rank #153 / 283
Studio / Alcove / 1 Bed / 2 BedEmeritus CorporationMr. John Blake
46.6%
Facility 46.6%
NJ AVG 72.8%
Rank #202 / 215
-4
0
Facility 0
NJ AVG 20
Rank #1 / 251
0.0
Facility 0.0
NJ AVG 3.3
Rank #1 / 245
Brighton Gardens of Middletown
AL
HOS
MC
Middletown Township
132
Facility 132
NJ AVG 105
Rank #42 / 253
Yes
53
Facility 53
NJ AVG 43
Rank #97 / 283
Studio / 1 BedPrime Care One, LLCMs. Denise Swan
65.9%
Facility 65.9%
NJ AVG 72.8%
Rank #147 / 215
-2
4
Facility 4
NJ AVG 20
Rank #91 / 251
2.0
Facility 2.0
NJ AVG 3.3
Rank #132 / 245
Autumn Lake Healthcare at Oceanview
AL
HOS
MC
NH
PC
RC
SNF
Ocean View
120
Facility 120
NJ AVG 105
Rank #64 / 253
No
12
Facility 12
NJ AVG 43
Rank #255 / 283
-Ocean View Associates Operation, LLCMr. Nesanel Compton
93.0%
Facility 93.0%
NJ AVG 72.8%
Rank #21 / 215
-12
50
Facility 50
NJ AVG 20
Rank #249 / 251
4.2
Facility 4.2
NJ AVG 3.3
Rank #231 / 245
New Standard Senior Living at Egg Harbor Township
AL
ADC
MC
Egg Harbor Township
166
Facility 166
NJ AVG 105
Rank #16 / 253
Yes
40
Facility 40
NJ AVG 43
Rank #142 / 283
StudioBlack Horse Eht Urban Renewal, LLCMs. Heather Jones
77.7%
Facility 77.7%
NJ AVG 72.8%
Rank #89 / 215
-15
60
Facility 60
NJ AVG 20
Rank #250 / 251
4.0
Facility 4.0
NJ AVG 3.3
Rank #221 / 245
Sunrise of Lincroft
AL
HOS
MC
Lincroft
85
Facility 85
NJ AVG 105
Rank #179 / 253
Yes
56
Facility 56
NJ AVG 43
Rank #79 / 283
Studio / 1 Bed / 2 BedWelltower Opco Group LLCMs. Wendy Mcguire
68.2%
Facility 68.2%
NJ AVG 72.8%
Rank #137 / 215
A-5
9
Facility 9
NJ AVG 20
Rank #150 / 251
1.8
Facility 1.8
NJ AVG 3.3
Rank #122 / 245

Rank badges are statewide and care-type specific: each assisted living community is ranked against every other NJ assisted living community we track that reports that metric, not just the 5 on this page. See how we rank facilities

Financial assistance

Programs that may help with care and living costs in New Jersey

Sunrise of Lincroft is in Lincroft, New Jersey. These programs may support different care settings or living expenses.

Get financial aid guidance
Long-term care coverage

Managed Long Term Services and Supports

Managed Long Term Services and Supports

Eligibility

General
Adults age 65+ or younger people who are blind or disabled and meet Medicaid financial and clinical eligibility for long-term services and supports.
NJ specifics
MLTSS delivers long-term services through NJ FamilyCare managed care.

What it provides

  • Coordinated Medicaid long-term care at home or in eligible facilities; covered supports include care management; respite; home-delivered meals and personal emergency response systems.
Cash support · veterans

VA Aid and Attendance (A&A) and Housebound Benefits

VA Aid and Attendance (A&A) and Housebound Benefits

Who it is for
Veterans or survivors with VA pension eligibility and an Aid and Attendance or Housebound medical need
Income limit
2026 · Countable income is compared with the applicable maximum annual pension rate (MAPR), which varies by dependents and benefit category. For a veteran with one dependent and Aid and Attendance, MAPR is $34,488/year.
Asset limit
VA pension net-worth ceiling is $163,699 from December 1, 2025 through November 30, 2026. Net worth includes countable assets plus income for VA purposes; exclusions and transfer rules apply.

Eligibility

General
Aid and Attendance or Housebound is an increased VA pension rate for eligible veterans or surviving spouses who meet pension and additional care/disability requirements; it is not a stand-alone state benefit.
NJ specifics
Federal VA pension rules apply nationwide.

What it provides

  • Monthly pension is based on the applicable MAPR less countable annual income; divided by 12. Maximum annual veteran Aid and Attendance rates are $29,093 without dependents and $34,488 with one dependent; actual payments may be lower.
In-home & community support

JACC (Jersey Assistance for Community Caregiving)

JACC (Jersey Assistance for Community Caregiving)

Income limit
2026 · No more than 365% of the federal poverty level; official program page lists $4,855/month individual and $6,582/month married couple.
Asset limit
Countable resources at or below $40,000 individual or $60,000 couple.

Eligibility

General
Age 60+, nursing-home level of care, and desire to remain at home; JACC does not serve people enrolled in Medicaid such as NJ FamilyCare or MLTSS.

What it provides

  • Care management and an individualized plan of home/community services.
Caregiver respite for community living

Statewide Respite Care Program

Statewide Respite Care Program

Income limit
2026 gross monthly maximum: $2,982 single or $5,964 married combined.
Asset limit
Liquid-asset maximum: $40,000 single or $60,000 married combined.

Eligibility

General
New Jersey adults 18+ living in the community with certified functional impairment and daily unpaid care or supervision. Financial rules apply; participation cannot overlap with MLTSS, JACC, Alzheimer’s Adult Day Services or Congregate Housing Services.
NJ specifics
Purpose: Caregiver respite for community living. This is a program to explore, not confirmation that it pays the featured provider or service.

What it provides

  • Short-term or intermittent respite for an unpaid caregiver; the care recipient’s income determines a 0%–25% share of service costs.
Prescription costs

Pharmaceutical Assistance to the Aged and Disabled (PAAD)

Pharmaceutical Assistance to the Aged and Disabled (PAAD)

Income limit
2026 · Annual income less than $54,943 single or $62,390 married.

Eligibility

General
New Jersey resident age 65+ or age 18–64 receiving Social Security disability benefits; meet the program income and prescription-coverage rules. Medicare-eligible participants must meet Part D enrollment requirements.

What it provides

  • Covered prescription copay generally $5 for generic and $7 for brand-name drugs; subject to coordination with Medicare Part D.
Prescription costs

Senior Gold Prescription Discount Program

Senior Gold Prescription Discount Program

Income limit
2026 · Annual income between $54,943 and $64,943 single, or between $62,390 and $72,390 married.

Eligibility

General
New Jersey resident age 65+ or age 18–64 receiving Social Security disability benefits; meet the program income and prescription-coverage rules. Medicare-eligible participants must meet Part D enrollment requirements.

What it provides

  • Covered prescriptions generally cost the member $15 plus half the remaining drug cost; with program-specific catastrophic protection.
Medicare costs

Medicare Savings Program (MSP)

Medicare Savings Program (MSP)

Who it is for
Medicare beneficiaries with limited income who need help with premiums or cost sharing

Eligibility

General
Medicare beneficiary; the state determines the applicable Medicare Savings Program. QMB helps with premiums and Medicare cost sharing; SLMB and QI generally help with Part B premiums.
NJ specifics
QI requires annual application and is funded first-come, first-served with priority for prior recipients. QMB, SLMB and QI confer Part D Extra Help.

What it provides

  • QMB pays eligible Part A/Part B premiums and Medicare deductibles and cost sharing; SLMB and QI pay Part B premiums. The exact benefit depends on the approved program.
Utility assistance

Universal Service Fund (USF)

Universal Service Fund (USF)

Income limit
2026–2027 program year · Gross household income at or below 60% of New Jersey state median income, using the current household-size table.

Eligibility

General
Income-eligible New Jersey households with qualifying natural-gas or electric costs; assistance depends on household income and energy burden.
NJ specifics
USF accepts applications year-round and shares an application with LIHEAP.

What it provides

  • Monthly credits on qualifying natural-gas and electric bills.
Energy assistance

Home Energy Assistance Program (LIHEAP)

Home Energy Assistance Program (LIHEAP)

Income limit
2026–2027 program year · Gross household income at or below 60% of New Jersey state median income, using the current household-size table.

Eligibility

General
Income-eligible households responsible for home-heating costs, including qualifying heating costs included in rent.
NJ specifics
The 2026–2027 LIHEAP application period runs October 1, 2026 through June 30, 2027, subject to funding; the combined application also screens for USF.

What it provides

  • Assistance with eligible home-heating costs; qualifying households may also receive medically necessary cooling assistance.
Utility-cost assistance

Lifeline Utility Assistance

Lifeline Utility Assistance

Income limit
PAAD-based eligibility in 2026: income below $54,943 single or $62,390 married; age 65+ or age 18–64 receiving Social Security Disability.

Eligibility

General
New Jersey residents who meet PAAD criteria or a specified qualifying assistance category; applies to eligible utility customers and tenants whose gas/electric costs are included in rent.
NJ specifics
Purpose: Utility-cost assistance. This is a program to explore, not confirmation that it pays the featured provider or service.

What it provides

  • A $225 annual electric/gas bill credit or eligible tenant payment. SSI recipients receive the utility supplement through their SSI payment instead of a second Lifeline award.
Hearing-aid expense assistance

Hearing Aid Assistance to the Aged and Disabled (HAAAD)

Hearing Aid Assistance to the Aged and Disabled (HAAAD)

Income limit
2026 income no greater than $54,943 single or $62,390 married; PAAD/Lifeline verification rules apply.

Eligibility

General
New Jersey residents with hearing loss who meet PAAD/Lifeline age-or-disability and financial criteria. Beneficiaries must be enrolled in PAAD or Lifeline; if not already enrolled, complete NJSave before applying for HAAAD. Other hearing-aid coverage is considered.
NJ specifics
Purpose: Hearing-aid expense assistance. This is a program to explore, not confirmation that it pays the featured provider or service.

What it provides

  • Reimbursement up to $500 for one hearing aid or $1,000 for two per calendar year; partial insurance coverage may qualify within program rules.
Know before you visit

Frequently Asked Questions about Sunrise of Lincroft

Quick answers from public records and the community's own listing.
01 Who is the owner of Sunrise of Lincroft?
Sunrise of Lincroft is legally operated by Welltower Opco Group LLC, and administered by Ms. Wendy Mcguire.
02 Is Sunrise of Lincroft in a walkable area?
Sunrise of Lincroft has a walk score of 56. Somewhat walkable. Some errands can be accomplished on foot, with a mix of nearby amenities.
03 What is the license number of Sunrise of Lincroft?
According to NJ state health department records, Sunrise of Lincroft's license number is COGCWM.
04 When does Sunrise of Lincroft's license expire?
According to NJ state health department records, Sunrise of Lincroft's license expires on December 31, 2026.
05 What is the occupancy rate at Sunrise of Lincroft?
Sunrise of Lincroft's occupancy is 68.2%.
06 How long has Sunrise of Lincroft been in business?
Sunrise of Lincroft has been operating for approximately 45 years, based on available licensing and registration records.
07 Are pets allowed at Sunrise of Lincroft?
Yes, Sunrise of Lincroft allows residents to bring their pets.