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Heartfelt Manor
Assisted Living & Memory Care · Roswell, NM
Heartfelt Manor

Heartfelt Manor

Assisted Living & Memory Care · Roswell, NM
2210 E Pine Lodge Rd, Roswell, NM 88201 View map Calculator: See prices in your area
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Overview of Heartfelt Manor

Heartfelt Manor, located in Roswell, NM, is a senior care provider committed to providing their residents’ special care needs. To ensure this, Heartfelt Manor only employs highly qualified CNAs and medical technicians, as well as nurses and staff medical doctors. As part of their care services, they provide residents with 24/7 care and support, memory care for residents living with Alzheimer’s and dementia, and health and rehabilitation programs that promote overall wellness.

Personal care is also provided as a part of their care services. This includes assistance with daily living activities such as bathing and grooming, meal provisions that caters to special dietary needs. Heartfelt Manor’s care center is also highly secured with an exit prevention system, to prevent residents with memory challenges from wandering off.

Facility Direct Line (575) 625-9145
Facility Direct Line (575) 625-9145
By The Numbers

Community insights.

Bed count Info A smaller, more intimate setting that may offer a quieter environment and closer staff-resident interactions. 8 Rank #134 / 141Bed count — State benchmarkedThis home is ranked 134th out of 141 homes we track in New Mexico for bed count. Shows this facility's certified or reported bed count compared to other New Mexico facilities. Larger communities may offer more amenities, programs, and on-site services for residents and families.Communities with the same value for a metric share the same rank. Rankings cover every community we track in New Mexico that reports data for that category. Communities without available data are excluded, so the pool size varies from metric to metric.Click the rank badge to see the full State ranking.Click here to see the full State ranking.

Smaller home · May offer a more intimate, personalized care environment.

Years of operating Info A longer operating history, which may indicate experience navigating regulations and delivering ongoing care.
22 years
Occupancy rate Info Occupancy higher than 95% suggests steady demand, but availability may be limited. Rank #1 / 106Occupancy rate — State benchmarkedThis home is ranked 1st out of 106 homes we track in New Mexico for occupancy. Shows this facility's occupancy rate versus the New Mexico average, with its Statewide rank out of 106. Higher occupancy signals strong local demand and financial stability.Communities with the same value for a metric share the same rank. Rankings cover every community we track in New Mexico that reports data for that category. Communities without available data are excluded, so the pool size varies from metric to metric.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
100% This home is often near full
Higher than the New Mexico average: 78.9%
Occupied beds
8 / 8
BBB Rating Info An independent rating from the Better Business Bureau based on factors such as complaint history, transparency, and business practices.
A+ Accredited
How BBB ratings work

About this community

License Details

Facility TypeAssisted Living Facility
CountyChaves

Ownership & Operating Entity

Heartfelt Manor is legally operated by Heartfelt Manor Incorporate, and administered by Ginny Micklevitz.

Safety & Compliance

Wheelchair Accessible
Safety FeaturesSecurity camera system in place.

Staffing

Key information about the people who lead and staff this community.

Leadership

ContactGinny Micklevitz (per state records, record updated Jul 2026)

Staffing & Medical

2 services
Licensed Nurses/CNAs
24-Hour Staffing

Contact Information

Fax(575) 627-0785

Additional Policies & Features

Pets not allowed

Amenities & Lifestyle

Recreation Area
Specific ProgramsArts and crafts
Touring Hours7 am to 7 pm, 7 days a week

Contact Heartfelt Manor

Inspection History

In New Mexico, the Department of Health, Division of Health Improvement is the primary regulatory authority that conducts unannounced inspections and investigates quality of care complaints.

Since 2006 · 20 years of data These figures come from state-published and/or federal inspection records. The period covered can vary depending on document availability. 17 deficiencies 14 inspections

Inspection Scorecard Info This scorecard compares key inspection, deficiency, and complaint metrics at this facility against the New Mexico state average. Metrics rated ≥15% worse than average are highlighted in red; those ≥15% better are highlighted in green.

Since 2006 vs. New Mexico state average
Overall vs. NM average 0 Worse No metrics in this bucket. 2 Better Metrics better than New Mexico average:
• Total deficiencies (51% below)
• Deficiencies per inspection (70% below)

Deficiencies Info Deficiencies are formal regulatory issues recorded during state inspections.

This FacilityNM Averagevs. NM Avg
Total deficiencies Info Formal regulatory issues recorded by inspectors across all inspection types. 1735 This facility has 51% fewer total deficiencies than a typical New Mexico assisted living residence (17 vs. NM avg 35).↓ 51% better
Deficiencies per inspection Info Average deficiencies per inspection. 1.23.98 This facility has 70% fewer deficiencies per inspection than a typical New Mexico assisted living residence (1.2 vs. NM avg 3.98).↓ 70% better

Inspections Info State inspections evaluate whether the facility meets health and safety standards.

This FacilityNM Averagevs. NM Avg
Total inspections Info Combined count of all inspections conducted at this facility. 1411 This facility has had 27% more total inspections than the New Mexico average (14 vs. NM avg 11). More inspections can mean more regulatory scrutiny rather than worse care.↑ 27% more
Show Inspection Reports

Places of interest near Heartfelt Manor

Address 4.5 miles from city center Info Estimated distance in miles from Roswell's city center to Heartfelt Manor's address, calculated via Google Maps.

Calculate Travel Distance to Heartfelt Manor

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Address

Compare Assisted Living around Roswell

Info below is compiled from the NM Dept. of Health, senior community websites & trusted data sources such as Walk Score & BBB.

Communities are listed from highest to lowest based on our ranking methodology.

Care Types in This Table AL (Assisted Living): Housing with help for daily activities like bathing, dressing, and medication, without 24-hour skilled nursing. MC (Memory Care): Secured, specialized care for people living with Alzheimer's or dementia. RC (Respite Care): Short-term temporary care that gives family caregivers a break.
City and state of the facility. Used for mapping and state-average comparisons.
Licensed bed capacity (maximum allowed). Not the same as how many beds are currently filled.
Indicates whether residents are allowed to have pets in the facility.
Third-party neighborhood walkability score (0–100). Convenience/context metric, not a healthcare quality measure.
Description of bed or unit types offered (e.g. assisted living, memory care), as reported in state or facility disclosures.
Reported or derived occupancy for the facility—typically how fully licensed capacity is utilized. Compare across peers in the same market.
Better Business Bureau grade for the operating company. Reflects complaint handling and business practices, not clinical care quality.
A named contact for the facility. Hover the name to see their role — Administrator (state administrator of record or facility-provided administrator), Nursing Director, Medical Director, or Staff. The most authoritative available is shown.
Name of the licensed owner, operator, or managing entity as filed with the state. Useful for grouping facilities under the same organization.
Count of regulatory inspections in the reporting window. Higher volume can reflect more oversight visits, complaint-driven surveys, or routine licensure cycles.
Inspection events categorized as complaint-related by the state regulator.
How many inspections had one or more deficiencies recorded. Compare to total inspections to see how often problems were found on visit.
Total count of deficiencies (cited regulatory issues) recorded in the selected reporting period. Read alongside inspection counts for context.
The average number of deficiencies this facility receives each time it's inspected, calculated as total deficiencies ÷ total inspections. A lower number suggests more consistent compliance with safety and care standards.
BeeHive Homes of Roswell
AL
MC
RC
Roswell
16
Facility 16
NM AVG 68
Rank #102 / 141
Yes
27
Facility 27
NM AVG 48
Rank #139 / 186
Private / Shared Rooms
50.0%
Facility 50.0%
NM AVG 78.1%
Rank #93 / 106
A+Kurt GassClovis Hive, LLC1
0
Facility 0
NM AVG 4
Rank #1 / 82
1
Facility 1
NM AVG 5.3
Rank #2 / 82
14
Facility 14
NM AVG 30
Rank #32 / 82
14.0
Facility 14.0
NM AVG 2.7
Rank #82 / 82
Heartfelt Manor
AL
MC
Roswell
8
Facility 8
NM AVG 68
Rank #134 / 141
No--
100.0%
Facility 100.0%
NM AVG 78.1%
Rank #1 / 106
A+Ginny MicklevitzHeartfelt Manor Incorporate14
2
Facility 2
NM AVG 4
Rank #29 / 82
5
Facility 5
NM AVG 5.3
Rank #49 / 82
17
Facility 17
NM AVG 30
Rank #37 / 82
1.2
Facility 1.2
NM AVG 2.7
Rank #20 / 82
La Villa Assisted Living
AL
Roswell-Yes
56
Facility 56
NM AVG 48
Rank #79 / 186
1 Bed / 2 Bed-A+-------
Golden Age Retirement Home
AL
Roswell-Yes
78
Facility 78
NM AVG 48
Rank #16 / 186
----------
View all Nearby Homes

Financial Assistance for
Assisted Living in New Mexico

Heartfelt Manor is located in Roswell, New Mexico.
Here are the financial assistance programs available to residents in New Mexico.

Get Financial aid guidance

Centennial Care Community Benefit

NM Medicaid Centennial Care

Age 65+ or disabled
General New Mexico resident, Medicaid- eligible, long-term care need.
Income Limits (2025) ~$2,829/month 300% FBR, individual
Asset Limits $2,000 (individual), $3,000 (couple) (excludes home, car).
NM

Managed care model; rural outreach efforts.

Benefits
In-home care (5-7 hours/day, e.g., bathing, dressing) Respite care (up to 240 hours/year) Adult day care (~$65/day) Medical services

New Mexico Caregiver Support Program

NM NFCSP Respite

Age Caregiver of someone 60+ (or with dementia)
General New Mexico resident.
Income Limits No strict limit; prioritizes low-income.
Asset Limits Not applicable.
NM

Limited slots; rural focus due to sparse population.

Benefits
In-home respite (4-6 hours/day) Adult day care (~$65/day) Short-term facility care (up to 5 days)

Program of All-Inclusive Care for the Elderly (PACE)

New Mexico PACE (e.g., InnovAge New Mexico PACE)

Age 55+
General NM resident (specific counties), NFLOC, safe with PACE support.
Income Limits (2025) ~$2,829/month (Medicaid-eligible); private pay option available.
Asset Limits $2,000 (individual), $3,000 (couple) for Medicaid enrollees.
NM

Available in Bernalillo, Sandoval, Valencia Counties via InnovAge.

Benefits
Personal care (5-7 hours/day) Medical care Meals Transportation Respite Therapies

Older Americans Act (OAA) Services

New Mexico Older Americans Act Services

Age 60+
General NM resident (or spouse of any age); no income/asset limits.
Income Limits (2025) None; sliding scale fees may apply for some services.
Asset Limits Not assessed.
NM

Two AAAs (Albuquerque vs. Non-Metro); services vary by region.

Benefits
Meals (home-delivered or group, ~$5-$7/meal value) Transportation Homemaker services (~4 hours/week) Respite (5 days/year) Adult day care ($50/day)

Medicare Savings Program (MSP)

New Mexico Medicare Savings Program

Age 65+ or disabled
General NM resident, Medicare Part A/B.
Income Limits (2025) ~$2,510/month (QMB), ~$3,380/month (SLMB), ~$3,598/month (QI)—individual.
Asset Limits None in NM unique among states
NM

No asset test; includes Extra Help for Part D.

Benefits
Covers Part B premiums ($174.70/month) Deductibles ($240/year) Copays (~20%)

VA Aid and Attendance (A&A) and Housebound Benefits

New Mexico VA Aid and Attendance/Housebound

Age 65+ or disabled veteran/spouse
General NM resident, wartime service, need for ADL help (A&A) or homebound.
Income Limits (2025) Net income < ~$1,984/month (veteran with dependent, A&A); pension offsets income.
Asset Limits ~$155,356 net worth limit
NM

High veteran demand in rural/urban areas.

Benefits
Cash (~$1,433-$2,642/month veteran, ~$951-$1,318 spouse) for care costs (e.g., in-home, assisted living)

Property Tax Rebate for Seniors

New Mexico Property Tax Rebate

Age 65+
General NM resident, homeowner or renter, paid property taxes.
Income Limits (2025) ~$36,000/year individual, projected
Asset Limits Not assessed.
NM

Rebate up to $250-$500; annual application required.

Benefits
Tax rebate (~$250-$500/year) to offset housing costs

Frequently Asked Questions about Heartfelt Manor

Who is the owner of Heartfelt Manor?

Heartfelt Manor is legally operated by Heartfelt Manor Incorporate, and administered by Ginny Micklevitz.

What is the occupancy rate at Heartfelt Manor?

Heartfelt Manor's occupancy is 100%.

How long has Heartfelt Manor been in business?

Heartfelt Manor has been operating for approximately 22 years, based on available licensing and registration records.

Are pets allowed at Heartfelt Manor?

No, Heartfelt Manor has a no-pet policy.

Who is the administrator of Heartfelt Manor?

Ginny Micklevitz is the administrator of Heartfelt Manor.

How many beds does Heartfelt Manor have?

Heartfelt Manor has 8 beds.

Has Heartfelt Manor had any deficiencies?

Heartfelt Manor has had 17 reported deficiencies since 2006 according to records from New Mexico Health Care Authority (HCA).

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