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Primrose Alzheimer’s Living Inc
Assisted Living, Adult Day Care, Hospice Care, Memory Care, Residential Care & Respite Care · Santa Rosa, CA

Primrose Alzheimer’s Living Inc

Assisted Living, Adult Day Care, Hospice Care, Memory Care, Residential Care & Respite Care · Santa Rosa, CA
2080 Guerneville Rd, Santa Rosa, CA 95403 View map Calculator: See prices in your area
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Overview of Primrose Alzheimer’s Living

Primrose Alzheimer’s Living is a 50-bed memory care community operated by Primrose Alzheimer’s Living under administrator John J. Wotring at 2080 Guerneville Road in Santa Rosa, California. Offered are respite care, hospice care, and adult day care services. Licensed since 2019, the community focuses exclusively on adults with Alzheimer’s disease and related forms of dementia in Sonoma County.

The inspection record is well above California’s average. Since 2021, the facility has recorded 3 total citations against a California average of 10, with 5 complaints compared to a state average of 14. Citations per inspection run 0.3 against the 3.3 California average. No serious citations on record. The latest inspection was April 2025.

Programming is built around dementia-specific research. The Brain Gym program incorporates aroma, light, touch, music, and pet therapies tailored to each resident’s cognition. Interiors utilize way-finding cues, specialized fabrics, and color schemes to reduce confusion. A secure perimeter with locked gates and monitored access, restaurant-style dining with memory-loss-informed nutrition, and a garden are among the features.

Primrose fits families who need a dedicated Alzheimer’s and dementia care environment in Santa Rosa. It’s where specialty programming, secure design, and an above-average compliance record define the care model.

Facility Direct Line (707) 578-8360
Facility Direct Line (707) 578-8360 jjw@primrosealz.com
By The Numbers

Community insights.

Bed count Info A moderately sized community that may balance personal attention with shared amenities and social activities. 50 Rank #1125 / 1645Bed count — State benchmarkedThis home is ranked 1125th out of 1,645 homes we track in California for bed count. Shows this facility's certified or reported bed count compared to other California facilities. Larger communities may offer more amenities, programs, and on-site services for residents and families.Communities with the same value for a metric share the same rank. Rankings cover every community we track in California that reports data for that category. Communities without available data are excluded, so the pool size varies from metric to metric.Click the rank badge to see the full State ranking.Click here to see the full State ranking.

Smaller home · May offer a more intimate, personalized care environment.

Years of operating Info An established community with some operational experience and growing routines. Rank #843 / 1507Years in operation — State benchmarkedThis home is ranked 843rd out of 1,507 homes we track in California for years in operation. Shows how long this facility has been in operation compared to other California facilities. Longer operating histories may benefit residents, families, and staff.Communities with the same value for a metric share the same rank. Rankings cover every community we track in California that reports data for that category. Communities without available data are excluded, so the pool size varies from metric to metric.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
7 years
Walk Score Info Somewhat walkable. A few nearby services may be reachable on foot, but most trips require transportation. Rank #1392 / 2057Walk Score — State benchmarkedThis home is ranked 1392nd out of 2,057 homes we track in California for walk score. Shows how walkable this facility's neighborhood is compared to the average walk score across California facilities. Higher scores benefit residents, families, and staff.Communities with the same value for a metric share the same rank. Rankings cover every community we track in California that reports data for that category. Communities without available data are excluded, so the pool size varies from metric to metric.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
48 / 100
Occupancy rate Info Occupancy lower than 85% suggests more openings may be available. Rank #718 / 1452Occupancy rate — State benchmarkedThis home is ranked 718th out of 1,452 homes we track in California for occupancy. Shows this facility's occupancy rate versus the California average, with its Statewide rank out of 1452. Higher occupancy signals strong local demand and financial stability.Communities with the same value for a metric share the same rank. Rankings cover every community we track in California that reports data for that category. Communities without available data are excluded, so the pool size varies from metric to metric.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
78% This home usually has availability
Higher than the California average: 72.8%
Occupied beds
39 / 50

About this community

License Details

Facility TypeResidential Care Elderly
IssuanceMay 9, 2019
CountySonoma
License Number496803764-1
RCFE Number496803764-1
State License TypesResidential care facility for the elderly (RCFE)

Ownership & Operating Entity

Primrose Alzheimer’s Living Inc is legally operated by Primrose Alzheimer's Living Inc, and administered by John J Wotring.

Owner NamePrimrose Alzheimer's Living Inc

Safety & Compliance

Safety Featuressecure perimeter, locked gates, monitored access

Therapy & Rehabilitation

2 services
Rehabilitation Services
Respite Care

Amenities & Lifestyle

Garden
Activities
Wellness Programaroma therapy, light therapy, touch therapy, music therapy, pet therapy
Specific ProgramsDining at Primrose, Day Club, Dementia, Brain Gym, Dementia Care Activities, Calendars, Caregiver Support Group, Community Presentations, Caregiver Support
Religious Services
Touring HoursThursday 8:30-5:00; Thursday 9:00 - 5:30

Contact Primrose Alzheimer’s Living Inc

Inspection History

In California, the Department of Social Services (for assisted living facilities) and the Department of Public Health (for nursing homes) conduct inspections to ensure resident safety and regulatory compliance.

Inspection Scorecard Info This scorecard compares key inspection, citation, and complaint metrics at this facility against the California state average. Metrics rated ≥15% worse than average are highlighted in red; those ≥15% better are highlighted in green.

Overall vs. CA average 0 Worse No metrics in this bucket. 6 Better Metrics better than California average:
• Total citations (75% below)
• Serious citations (Type A) (33% below)
• Moderate citations (Type B) (75% below)
• Citations per inspection (57% below)
• Total complaints (64% below)
• Complaints per year (64% below)

Citations Info Citations are formal regulatory issues recorded during state inspections.

This FacilityCA Averagevs. CA Avg
Total citations Info Formal regulatory issues recorded by inspectors across all inspection types. 312 This facility has 75% fewer total citations than a typical California assisted living residence (3 vs. CA avg 12).↓ 75% better
Serious citations (Type A) Info Citations that pose an immediate risk to resident health or safety. Type A citations are the most serious and typically require prompt corrective action. 23 This facility has 33% fewer serious citations (type a) than a typical California assisted living residence (2 vs. CA avg 3).↓ 33% better Rank #724 / 1433 Serious citations (Type A) — State benchmarked This home is ranked 724th out of 1,433 homes we track in California for # of serious citations. Shows this facility's # of serious citations compared to the California average among 1433 comparable communities in the ranking pool. Communities with the same value for a metric share the same rank. Rankings cover every community we track in California that reports data for that category. Communities without available data are excluded, so the pool size varies from metric to metric.
Moderate citations (Type B) Info Citations that do not pose an immediate risk but still represent a departure from required care or operational standards. 14 This facility has 75% fewer moderate citations (type b) than a typical California assisted living residence (1 vs. CA avg 4).↓ 75% better
Citations per inspection Info Average citations per inspection. 0.30.69 This facility has 57% fewer citations per inspection than a typical California assisted living residence (0.3 vs. CA avg 0.69).↓ 57% better

Inspections & Visits Info State inspections evaluate whether the facility meets health and safety standards.

This FacilityCA Averagevs. CA Avg
Total inspections Info Combined count of official scheduled inspections, complaint visits and other regulatory visits. California counts each evaluation report, so one trip can count twice when it serves two purposes. 1116 This facility has had 31% fewer total inspections than the California average (11 vs. CA avg 16). More inspections can mean more regulatory scrutiny rather than worse care.↓ 31% fewer
Complaint visits Info On-site visits triggered by formal complaints filed by residents, families, or staff. 513 This facility has had 62% fewer complaint visits than the California average (5 vs. CA avg 13). More inspections can mean more regulatory scrutiny rather than worse care.↓ 62% fewer Rank #589 / 1387 Complaint visits — State benchmarked This home is ranked 589th out of 1,387 homes we track in California for # of complaint visits. Shows this facility's # of complaint visits compared to the California average among 1387 comparable communities in the ranking pool. Communities with the same value for a metric share the same rank. Rankings cover every community we track in California that reports data for that category. Communities without available data are excluded, so the pool size varies from metric to metric.
Other visits Info Regulatory visits that are neither routine inspections nor complaint investigations — administrative check-ins, follow-up reviews, licensing-related visits. 17 This facility has had 86% fewer other visits than the California average (1 vs. CA avg 7). More inspections can mean more regulatory scrutiny rather than worse care.↓ 86% fewer
Official inspections Info Routine, scheduled inspections conducted by state regulators to evaluate whether the facility meets federal and state standards. 54 This facility has had 25% more official inspections than the California average (5 vs. CA avg 4). More inspections can mean more regulatory scrutiny rather than worse care.↑ 25% more

Complaints & Investigations Info Complaints are formal concerns filed by residents, families, or staff. Investigations are on-site follow-ups.

This FacilityCA Averagevs. CA Avg
Total complaints Info Formal expressions of concern made by residents, families, or staff. 514 This facility has 64% fewer total complaints than a typical California assisted living residence (5 vs. CA avg 14).↓ 64% better
Complaints per year Info Average complaints per year since 2021. 12.8 This facility has 64% fewer complaints per year than a typical California assisted living residence (1 vs. CA avg 2.8).↓ 64% better
Show Inspection Reports

What does this home offer?

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Pets Allowed

Places of interest near Primrose Alzheimer’s Living Inc

Address 3.1 miles from city center Info Estimated distance in miles from Santa Rosa's city center to Primrose Alzheimer’s Living Inc's address, calculated via Google Maps.

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Compare Assisted Living around Santa Rosa

Info below is compiled from the CA Dept. of Social Services (CDSS), senior community websites & trusted data sources such as Walk Score & BBB.

Communities are listed from highest to lowest based on our ranking methodology.

Care Types in This Table AL (Assisted Living): Housing with help for daily activities like bathing, dressing, and medication, without 24-hour skilled nursing. MC (Memory Care): Secured, specialized care for people living with Alzheimer's or dementia. RC (Respite Care): Short-term temporary care that gives family caregivers a break. RESC (Residential Care): Personal care and daily-living support in a smaller, more intimate residential setting. IL (Independent Living): Community living with dining, activities, and transportation for active seniors who need little personal care. HOS (Hospice Care): Comfort-focused care for those with a terminal illness, prioritizing quality of life over treatment. ADC (Adult Day Care): Daytime supervision, health monitoring, and social activities for seniors who live at home.
City and state of the facility. Used for mapping and state-average comparisons.
Licensed bed capacity (maximum allowed). Not the same as how many beds are currently filled.
Indicates whether residents are allowed to have pets in the facility.
Third-party neighborhood walkability score (0–100). Convenience/context metric, not a healthcare quality measure.
Count of regulatory inspections in the reporting window. Higher volume can reflect more oversight visits, complaint-driven surveys, or routine licensure cycles.
Visits or investigations linked to complaints, as counted in the state record (may differ from routine annual surveys).
Count of California state "Type A" citations — the state's most serious citation category (immediate or serious harm to residents), from California state inspection data.
Number of years the company has been in operation.
Reported or derived occupancy for the facility—typically how fully licensed capacity is utilized. Compare across peers in the same market.
Better Business Bureau grade for the operating company. Reflects complaint handling and business practices, not clinical care quality.
Name of the licensed owner, operator, or managing entity as filed with the state. Useful for grouping facilities under the same organization.
Housing or bed configuration options (e.g. studio, shared), often from facility-reported amenities and licensing details.
Friends House
AL
IL
Santa Rosa
145
Facility 145
CA AVG 103
Rank #386 / 1,645
Yes
48
Facility 48
CA AVG 58
Rank #1,392 / 2,057
12
5
Facility 5
CA AVG 13
Rank #589 / 1,387
2
Facility 2
CA AVG 3
Rank #724 / 1,433
19
Facility 19
CA AVG 13
Rank #424 / 1,507
100.0%
Facility 100.0%
CA AVG 75.9%
Rank #1 / 1,452
-Front Porch Communities And Services1 Bed / 2 Bed
Brookdale Paulin Creek
AL
IL
MC
Santa Rosa
100
Facility 100
CA AVG 103
Rank #697 / 1,645
Yes
76
Facility 76
CA AVG 58
Rank #529 / 2,057
20
10
Facility 10
CA AVG 13
Rank #845 / 1,387
1
Facility 1
CA AVG 3
Rank #478 / 1,433
14
Facility 14
CA AVG 13
Rank #540 / 1,507
71.0%
Facility 71.0%
CA AVG 75.9%
Rank #904 / 1,452
-Blc Lodge At Paulin Inc Gp, Blc Lodge At Paulin LPStudio / 1 Bed / 2 Bed
Cogir of Sonoma
AL
IL
Sonoma
82
Facility 82
CA AVG 103
Rank #897 / 1,645
Yes
74
Facility 74
CA AVG 58
Rank #597 / 2,057
12
3
Facility 3
CA AVG 13
Rank #442 / 1,387
2
Facility 2
CA AVG 3
Rank #724 / 1,433
7
Facility 7
CA AVG 13
Rank #843 / 1,507
34.1%
Facility 34.1%
CA AVG 75.9%
Rank #1,425 / 1,452
A+Welltower Cogir Tenant And Cogir Management Usa1 Bed / 2 Bed
Primrose Alzheimer’s Living Inc
AL
ADC
HOS
MC
RESC
RC
Santa Rosa
50
Facility 50
CA AVG 103
Rank #1,125 / 1,645
Yes
48
Facility 48
CA AVG 58
Rank #1,392 / 2,057
11
5
Facility 5
CA AVG 13
Rank #589 / 1,387
2
Facility 2
CA AVG 3
Rank #724 / 1,433
7
Facility 7
CA AVG 13
Rank #843 / 1,507
78.0%
Facility 78.0%
CA AVG 75.9%
Rank #718 / 1,452
-Primrose Alzheimer's Living Inc-
Silva Board and Care
AL
RESC
RC
Santa Rosa
6
Facility 6
CA AVG 103
Rank #1,318 / 1,645
Yes
72
Facility 72
CA AVG 58
Rank #673 / 2,057
7
0
Facility 0
CA AVG 13
Rank #1 / 1,387
1
Facility 1
CA AVG 3
Rank #478 / 1,433
28
Facility 28
CA AVG 13
Rank #156 / 1,507
100.0%
Facility 100.0%
CA AVG 75.9%
Rank #1 / 1,452
A+Joel TrinidadPrivate Rooms
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Financial Assistance for
Assisted Living in California

Primrose Alzheimer’s Living Inc is located in SANTA ROSA, California.
Here are the financial assistance programs available to residents in California.

Get Financial aid guidance

Multipurpose Senior Services Program

MSSP (Medi-Cal Waiver)

Age 65+
General California resident, Medi-Cal eligible, nursing home risk.
Income Limits (2025) ~$2,829/month 300% FBR, individual
Asset Limits $2,000 (individual), $3,000 (couple).
CA

County-managed; waitlists possible.

Benefits
In-home support (4-6 hours/day) Respite care (14 days/year) Meals (~$6/meal) Transportation (8 trips/month) Care management

In-Home Supportive Services (IHSS)

California IHSS

Age 65+
General California resident, Medicaid-eligible or low-income.
Income Limits ~$1,732/month individual, Medi-Cal threshold
Asset Limits $2,000 individual
CA

Can hire family as caregivers.

Benefits
Personal care (up to 283 hours/month) Homemaker services Respite (varies)

Multipurpose Senior Services Program (MSSP)

CA MSSP

Age 65+
General California resident, Medi-Cal-eligible, nursing home-eligible but community-capable.
Income Limits ~$2,829/month 300% FBR, individual
Asset Limits $2,000 individual
CA

Available in 38 counties; waitlists common.

Benefits
Case management Respite care (up to 10 days/year) Minor home mods (avg. $500) Adult day care (~$50/day)

Property Tax Postponement Program (PTP)

CA PTP

Age 62+
General California resident, own and live in home, 40% equity.
Income Limits (2025) ~$51,500/year household, adjusted annually
Asset Limits Equity-based; no strict asset cap.
CA

Deferred taxes accrue interest (5% as of 2024); repaid upon sale/death.

Benefits
Property tax deferral (avg. $1,000-$3,000/year, varies by county)

Assisted Living Waiver (ALW)

CA ALW

Age 65+ or disabled
General California resident, Medi-Cal-eligible, nursing home-eligible.
Income Limits ~$2,829/month 300% FBR, individual
Asset Limits $2,000 individual
CA

Available in 15 counties (e.g., LA, Sacramento); waitlists common.

Benefits
Personal care in ALFs (5-7 hours/day) Medication management Social services

California CARES Program

CA CARES

Age —
General Caregivers of California residents 60+ needing help with 3+ daily activities; no caregiver age limit.
Income Limits No strict limit; cost-sharing above ~$2,500/month threshold.
Asset Limits Not applicable; need-based.
CA

High demand in urban areas; complements IHSS respite.

Benefits
Respite care (up to 10 days/year) Counseling (4-6 sessions/year) Training (2-3 workshops/year) Supplies (~$200/year)

Frequently Asked Questions about Primrose Alzheimer’s Living Inc

Who is the owner of Primrose Alzheimer’s Living Inc?

Primrose Alzheimer’s Living Inc is legally operated by Primrose Alzheimer's Living Inc, and administered by John J Wotring.

Is Primrose Alzheimer’s Living Inc in a walkable area?

Primrose Alzheimer’s Living Inc has a walk score of 48. Somewhat walkable. A few nearby services may be reachable on foot, but most trips require transportation.

What is the occupancy rate at Primrose Alzheimer’s Living Inc?

Primrose Alzheimer’s Living Inc's occupancy is 78%.

How long has Primrose Alzheimer’s Living Inc been in business?

Primrose Alzheimer’s Living Inc has been operating for approximately 7 years, based on available licensing and registration records.

Are pets allowed at Primrose Alzheimer’s Living Inc?

Yes, Primrose Alzheimer’s Living Inc allows residents to bring their pets.

Who is the administrator of Primrose Alzheimer’s Living Inc?

John J Wotring is the administrator of Primrose Alzheimer’s Living Inc.

How many beds does Primrose Alzheimer’s Living Inc have?

Primrose Alzheimer’s Living Inc has 50 beds.

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