Sunrise of Shrewsbury
Assisted Living & Memory Care · Shrewsbury, NJ

Sunrise of Shrewsbury

Assisted Living & Memory Care · Shrewsbury, NJ

Overview of Sunrise of Shrewsbury

Sunrise of Shrewsbury is a senior living community conveniently situated in a prime Shrewsbury, New Jersey location, offering residents a highly personalized experience complete with cuisine tailored to their tastes and many ways to connect with what they love. The community provides room rates starting at $7,448 per month and delivers services through an experienced and compassionate team of caregivers. Residents at Sunrise of Shrewsbury can enjoy private living in their own personal suites and gather with friends in the community’s gardens, patios, and walking paths when they desire company. The community allows residents to plan their days according to their desires, whether reading a book or engaging in the many scheduled and resident-inspired opportunities designed to enrich the mind, body, and spirit.

Sunrise of Shrewsbury offers a variety of engaging activities, including walking club, religious services, balloon tennis, poker club, afternoon socials, games, and baking club. Residents can enjoy the natural beauty from the community’s sunroom or cozy up next to the living room fireplace, while looking forward to the restaurant-style dining and wide selection of fresh, seasonal meals, including desserts. The community provides various floor plan options, including studios, one-bedroom, and two-bedroom units with private baths. Sunrise of Shrewsbury is located within a beautiful residential area in Shrewsbury, NJ, off Route 35 in northeastern Monmouth County, within easy reach of nearby towns and local attractions, and near Hackensack Meridian Health Riverview Medical Center and Shrewsbury Ambulatory Surgery Center.

By The Numbers

Community insights.

Bed count Info A smaller, more intimate setting that may offer a quieter environment and closer staff-resident interactions. 95 Rank #159 / 255Bed count — State benchmarkedThis assisted living community is ranked 159th out of 255 assisted living communities we track in New Jersey for bed count. Shows this facility's certified or reported bed count compared to other New Jersey facilities. Larger communities may offer more amenities, programs, and on-site services for residents and families.Communities with the same value for a metric share the same rank. Rankings compare like with like: every assisted living community we track in New Jersey that reports data for that category. Assisted living communities without available data are excluded, so the pool size varies from metric to metric.Click the rank badge to see the full State ranking.Click here to see the full State ranking.

Smaller home · May offer a more intimate, personalized care environment.

Walk Score Info Somewhat walkable. Some errands can be accomplished on foot, with a mix of nearby amenities. Rank #86 / 285Walk Score — State benchmarkedThis assisted living community is ranked 86th out of 285 assisted living communities we track in New Jersey for walk score. Shows how walkable this facility's neighborhood is compared to the average walk score across New Jersey facilities. Higher scores benefit residents, families, and staff.Communities with the same value for a metric share the same rank. Rankings compare like with like: every assisted living community we track in New Jersey that reports data for that category. Assisted living communities without available data are excluded, so the pool size varies from metric to metric.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
55 / 100
Occupancy rate Info Occupancy lower than 85% suggests more openings may be available. Rank #174 / 216Occupancy rate — State benchmarkedThis assisted living community is ranked 174th out of 216 assisted living communities we track in New Jersey for occupancy. Shows this facility's occupancy rate versus the New Jersey average, with its Statewide rank out of 216. Higher occupancy signals strong local demand and financial stability.Communities with the same value for a metric share the same rank. Rankings compare like with like: every assisted living community we track in New Jersey that reports data for that category. Assisted living communities without available data are excluded, so the pool size varies from metric to metric.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
56.8% This home usually has availability
Lower than the New Jersey average: 72.4%

About this community

License Details

Facility TypeAssisted Living Residence
StatusActive
ExpirationApril 30, 2027
License Number13A020

Ownership & Operating Entity

Sunrise of Shrewsbury is legally operated by Sunrise Of Shrewsbury Opco, LLC, and administered by Ms. Joyce Yencarelli.

Officers

Info Officers are individuals or entities with formal legal or financial responsibility for the organization that owns this facility

Srz-a Shrewsbury INC, Srz-b Shrewsbury INC, Srz-c Shrewsbury INC

Type Of Units

Assisted Living
95 units
Total beds
95 units

Additional Services

1 service
Transportation Services

Additional Policies & Features

Pets Allowed

Amenities & Lifestyle

Fitness And Recreation

Room Accommodations

Housing OptionsStudio / 1 Bed / 2 Bed
Room Sizes306 / 450 / 546 sq. ft
Building Type3-story

Contact Sunrise of Shrewsbury

Inspection History

In New Jersey, the Department of Health, Health Facilities Evaluation and Licensing conducts mandatory unannounced surveys to ensure facilities provide safe and effective resident care.

The figures below cover inspections recorded between August 17, 2021 and August 17, 2026.

ALM Inspection Grade

74 / 100 Based on state-published inspection data
How it compares

9 points below the New Jersey average for state-licensed facilities (83/100)

Category breakdown

Routine inspections Typical

3.5 deficiencies per routine inspection · 4× more than the typical state-licensed NJ facility (median: 1)

Complaint inspections Typical

2 deficiencies per complaint inspection · 33% more than the typical state-licensed NJ facility (median: 1.5)

Inspection grade: 74 out of 100, letter grade C.

Inspection Scorecard Info This scorecard compares key inspection, deficiency, and complaint metrics at this facility against the New Jersey state average. Metrics rated ≥15% worse than average are highlighted in red; those ≥15% better are highlighted in green.

Overall vs. NJ average 1 Worse Metrics worse than New Jersey average:
• Deficiencies per inspection (14% above)
1 Better Metrics better than New Jersey average:
• Total deficiencies (25% below)

Deficiencies Info Deficiencies are formal regulatory issues recorded during state inspections.

This FacilityNJ Averagevs. NJ Avg
Total deficiencies Info Formal regulatory issues recorded by inspectors across all inspection types. 1520.0 This facility has 25% fewer total deficiencies than a typical New Jersey assisted living residence (15 vs. NJ avg 20).↓ 25% better
Deficiencies per inspection Info Average deficiencies per inspection. 2.52.2 This facility has 14% more deficiencies per inspection than a typical New Jersey assisted living residence (2.5 vs. NJ avg 2.2).↑ 14% worse

Inspections Info State inspections evaluate whether the facility meets health and safety standards.

This FacilityNJ Averagevs. NJ Avg
Total inspections Info Combined count of all inspections conducted at this facility. 69.0 This facility has had 33% fewer total inspections than the New Jersey average (6 vs. NJ avg 9). More inspections can mean more regulatory scrutiny rather than worse care.↓ 33% fewer
Routine inspections Info Scheduled licensing inspections conducted on a regular cycle, separate from visits triggered by a complaint. 24.0 This facility has had 50% fewer routine inspections than the New Jersey average (2 vs. NJ avg 4). More inspections can mean more regulatory scrutiny rather than worse care.↓ 50% fewer
Complaint inspections Info On-site inspections triggered by complaints filed with New Jersey regulators. 43.0 This facility has had 33% more complaint inspections than the New Jersey average (4 vs. NJ avg 3). More inspections can mean more regulatory scrutiny rather than worse care.↑ 33% more

Sunrise of Shrewsbury Virtual Tour

Get to know the community with a high-definition video tour
Video tour: Sunrise of Shrewsbury
Watch this video about life at Sunrise of Shrewsbury
Play video

Living Spaces & Floor Plans for Sunrise of Shrewsbury

Floor plan 1
Floor plan 2
Floor plan 3

Places of interest near Sunrise of Shrewsbury

Address 0.2 miles from city center Info Estimated distance in miles from Shrewsbury's city center to Sunrise of Shrewsbury's address, calculated via Google Maps. — 1.85 miles to nearest hospital (HMH Riverview Medical Center)

Calculate Travel Distance to Sunrise of Shrewsbury

Add your location

Address

Compare Assisted Living around Shrewsbury

Info below is compiled from the NJ Dept. of Health (NJDOH), senior community websites & trusted data sources such as Walk Score & BBB.

Communities are listed from highest-ranked to lowest-ranked based on our methodology.

Care Types in This Table AL (Assisted Living): Housing with help for daily activities like bathing, dressing, and medication, without 24-hour skilled nursing. NH (Nursing Home): 24/7 skilled nursing care for residents with complex, ongoing medical needs. MC (Memory Care): Secured, specialized care for people living with Alzheimer's or dementia. RC (Respite Care): Short-term temporary care that gives family caregivers a break. IL (Independent Living): Community living with dining, activities, and transportation for active seniors who need little personal care.
City and state of the facility. Used for mapping and state-average comparisons.
Licensed bed capacity (maximum allowed). Not the same as how many beds are currently filled.
Indicates whether residents are allowed to have pets in the facility.
Third-party neighborhood walkability score (0–100). Convenience/context metric, not a healthcare quality measure.
Description of bed or unit types offered (e.g. assisted living, memory care), as reported in state or facility disclosures.
Name of the licensed owner, operator, or managing entity as filed with the state. Useful for grouping facilities under the same organization.
A named contact for the facility. Hover the name to see their role — Administrator (state administrator of record or facility-provided administrator), Nursing Director, Medical Director, or Staff. The most authoritative available is shown.
Reported or derived occupancy for the facility—typically how fully licensed capacity is utilized. Compare across peers in the same market.
A 0–100 score of a facility's regulatory inspection record, shown as a letter and compared with other facilities of the same kind in the same state. This is a proprietary Assisted Living Magazine grade. It is not a government rating. A dash means we have no inspection data for that facility.
Count of regulatory inspections in the reporting window. Higher volume can reflect more oversight visits, complaint-driven surveys, or routine licensure cycles.
Regulatory visits tied to complaints or allegations in the state file—not the same as every routine survey.
Total count of deficiencies (cited regulatory issues) recorded in the selected reporting period. Read alongside inspection counts for context.
The average number of deficiencies this facility receives each time it's inspected, calculated as total deficiencies ÷ total inspections. A lower number suggests more consistent compliance with safety and care standards.
Brandywine The Sycamore
AL
MC
NH
RC
Shrewsbury
130
Facility 130
NJ AVG 104
Rank #46 / 255
No
55
Facility 55
NJ AVG 43
Rank #86 / 285
-Well Bl Opco LLCMr. Nathaniel Taylor
75.4%
Facility 75.4%
NJ AVG 72.4%
Rank #100 / 216
B+8
12
Facility 12
NJ AVG 18
Rank #177 / 253
1.5
Facility 1.5
NJ AVG 2.0
Rank #107 / 247
The Chelsea at Shrewsbury
AL
MC
Shrewsbury
110
Facility 110
NJ AVG 104
Rank #96 / 255
Yes
73
Facility 73
NJ AVG 43
Rank #40 / 285
Studio / 1 Bed / 2 BedShp Vi Shrewsbury, LLCMs. Meghan Windrem
70.0%
Facility 70.0%
NJ AVG 72.4%
Rank #127 / 216
D-4
21
Facility 21
NJ AVG 18
Rank #206 / 253
5.3
Facility 5.3
NJ AVG 2.0
Rank #244 / 247
Brightview Holmdel
AL
IL
MC
Holmdel
100
Facility 100
NJ AVG 104
Rank #129 / 255
Yes
47
Facility 47
NJ AVG 43
Rank #118 / 285
Studio / 1 Bed / 2 BedBrightview Holmdel, LLCMr. Not Assigned-?1
0
Facility 0
NJ AVG 18
Rank #1 / 253
0.0
Facility 0.0
NJ AVG 2.0
Rank #1 / 247
Sunrise of Shrewsbury
AL
MC
Shrewsbury
95
Facility 95
NJ AVG 104
Rank #159 / 255
Yes
55
Facility 55
NJ AVG 43
Rank #86 / 285
Studio / 1 Bed / 2 BedSunrise Of Shrewsbury Opco, LLCMs. Joyce Yencarelli
56.8%
Facility 56.8%
NJ AVG 72.4%
Rank #174 / 216
C6
15
Facility 15
NJ AVG 18
Rank #192 / 253
2.5
Facility 2.5
NJ AVG 2.0
Rank #165 / 247

Rank badges are statewide and care-type specific: each assisted living community is ranked against every other NJ assisted living community we track that reports that metric, not just the 4 on this page. See how we rank facilities

Financial Assistance for
Assisted Living in New Jersey

Sunrise of Shrewsbury is located in Shrewsbury, New Jersey.
Here are the financial assistance programs available to residents in New Jersey.

Get Financial aid guidance

Managed Long Term Services and Supports

NJ Medicaid MLTSS

Age 65+ or disabled
General New Jersey resident, Medicaid- eligible, nursing home-level care need.
Income Limits (2025) ~$2,829/month 300% FBR, individual
Asset Limits $2,000 (individual), $3,000 (couple).
NJ

High urban demand; managed care model.

Benefits
In-home care (5-7 hours/day) Assisted living Respite (240 hours/year) Medical services

JACC (Jersey Assistance for Community Caregiving)

NJ JACC

Age 60+
General New Jersey resident, at risk of nursing home.
Income Limits ~$2,500/month individual, varies
Asset Limits $40,000 individual
NJ

Higher asset limit; limited funding.

Benefits
In-home care (3-5 hours/week) Respite (up to 10 days/year) Home modifications (~$1,000 avg.)

Pharmaceutical Assistance to the Aged and Disabled (PAAD)

New Jersey PAAD

Age 65+
General NJ resident, enrolled in Medicare Part D or eligible.
Income Limits (2025) ~$42,142/year (individual), ~$49,209/year (couple).
Asset Limits Not assessed.
NJ

Copays $5 (generic), $7 (brand); covers Part D premiums up to benchmark.

Benefits
Prescription cost reduction ($500-$1,000/year savings) Premium assistance ($20/month above benchmark)

Senior Gold Prescription Discount Program

New Jersey Senior Gold

Age 65+
General NJ resident, enrolled in Medicare Part D or eligible.
Income Limits (2025) ~$42,142-$52,142/year (individual), ~$49,209-$59,209/year (couple).
Asset Limits Not assessed.
NJ

Copays $15 + 50% of remaining cost; no premium assistance.

Benefits
Prescription cost reduction (~$300-$800/year savings)

Medicare Savings Program (MSP)

New Jersey Medicare Savings Program

Age 65+ or disabled
General NJ resident, Medicare Part A/B.
Income Limits (2025) ~$2,510/month (QMB), ~$3,380/month (SLMB), ~$3,598/month (QI)—individual.
Asset Limits $9,430 (individual), $14,130 (couple).
NJ

Three tiers; no waitlist; includes Extra Help for Part D.

Benefits
Covers Part B premiums ($174.70/month) Deductibles ($240/year) Copays (~20%)

Senior Freeze (Property Tax Reimbursement)

New Jersey Senior Freeze

Age 65+ by Dec 31 prior year
General NJ resident, homeowner, paid property taxes.
Income Limits (2025) ~$150,000/year combined household, projected
Asset Limits Not assessed; home ownership required.
NJ

Combines with ANCHOR/Stay NJ via PAS-1; annual application.

Benefits
Tax reimbursement (~$500-$2,000/year) for increases since base year

ANCHOR (Affordable NJ Communities for Homeowners and Renters)

New Jersey ANCHOR

Age 65+ prioritized
General NJ resident, homeowner/renter, paid property taxes/rent.
Income Limits (2025) ~$150,000/year (homeowners), ~$75,000/year (renters).
Asset Limits Not assessed.
NJ

Combines with Senior Freeze/Stay NJ; broader than prior Homestead program.

Benefits
Tax relief (~$700-$1,500/year homeowners, ~$250-$450 renters)

Stay NJ

New Jersey Stay NJ

Age 65+ by Dec 31 prior year
General NJ resident, homeowner, lived in home 10+ years.
Income Limits (2025) ~$500,000/year projected, subject to final regs
Asset Limits Not assessed; home ownership required.
NJ

Up to 50% tax credit (max $6,500); phased implementation.

Benefits
Tax credit (~$3,000-$6,500/year, projected) starting 2026

Universal Service Fund (USF)

New Jersey Universal Service Fund

Age 65+ prioritized
General NJ resident, utility customer, low-income.
Income Limits (2025) ~$3,970/month individual, 185% FPL
Asset Limits Not assessed; income-focused.
NJ

Must owe >$25 on bill; combines with LIHEAP if eligible.

Benefits
Bill credits (~$300-$1,500/year) to cap energy costs at 6% of income

NJ Family Caregiver Support Program (via NFCSP)

New Jersey Family Caregiver Support Program

Age
General Caregivers of 60+ needing care or 55+ caregivers of others; NJ resident; functional needs (2+ ADLs).
Income Limits (2025) Prioritizes ~$24,980/year (individual); no strict cap.
Asset Limits Not assessed; need-based.
NJ

21 AAAs; rural/low-income priority.

Benefits
Respite (4-6 hours/week or 5 days/year) Adult day care ($60/day) Training Supplies (~$500/year)

VA Aid and Attendance (A&A) and Housebound Benefits

New Jersey VA Aid and Attendance/Housebound

Age 65+ or disabled veteran/spouse
General NJ resident, wartime service, need for ADL help (A&A) or homebound.
Income Limits (2025) Net income < ~$1,984/month (veteran with dependent, A&A); pension offsets income.
Asset Limits ~$155,356 net worth limit
NJ

High veteran demand in urban/rural areas.

Benefits
Cash (~$1,433-$2,642/month veteran, ~$951-$1,318 spouse) for care costs (e.g., in-home, assisted living)

Frequently Asked Questions about Sunrise of Shrewsbury

Who is the owner of Sunrise of Shrewsbury?

Sunrise of Shrewsbury is legally operated by Sunrise Of Shrewsbury Opco, LLC, and administered by Ms. Joyce Yencarelli.

Is Sunrise of Shrewsbury in a walkable area?

Sunrise of Shrewsbury has a walk score of 55. Somewhat walkable. Some errands can be accomplished on foot, with a mix of nearby amenities.

What is the license number of Sunrise of Shrewsbury?

According to NJ state health department records, Sunrise of Shrewsbury's license number is 13A020.

When does Sunrise of Shrewsbury's license expire?

According to NJ state health department records, Sunrise of Shrewsbury's license expires on April 30, 2027.

What is the occupancy rate at Sunrise of Shrewsbury?

Sunrise of Shrewsbury's occupancy is 56.8%.

Are pets allowed at Sunrise of Shrewsbury?

Yes, Sunrise of Shrewsbury allows residents to bring their pets.

Who is the administrator of Sunrise of Shrewsbury?

Ms. Joyce Yencarelli is the administrator of Sunrise of Shrewsbury.

Guides for Better Senior Living

Care Cost Calculator: See Prices in Your Area

Assisted Living Explorer

Don’t Wait Too Long: 7 Red Flag Signs Your Parent Needs Assisted Living Now

The True Cost of Assisted Living in 2025 – And How Families Are Paying For It

Understanding Senior Living Costs: Pricing Models, Discounts & Financial Assistance