Overview of South Bay at Mount Pleasant From substantial losses in 2020, South Bay at Mount Pleasant has executed a significant financial recovery. The 150-bed Mount Pleasant nursing home, privately operated and accepting Medicare and private-pay residents, generated $25.4 million in 2023 revenue; ranking tenth among South Carolina’s nursing homes and representing extraordinary growth from $4.5 million in 2020. Net income improved from negative $4.3 million in 2020 to negative $625,300 in 2023, demonstrating a trajectory toward operational sustainability. Profit margin moved from negative 95 percent to negative 2.5 percent over the same period.
The facility operates as a short-stay post-acute rehabilitation center. Current occupancy of 56.2 percent reflects ongoing growth from 34.8 percent in 2020, though it remains 26 percent below South Carolina’s state average of 82.1 percent. Admissions divide equally between Medicare (50%) and private-pay (50%) sources, with Medicare patients typically staying 22 days and private-pay residents remaining 2 to 3 months. This payer structure excludes Medicaid entirely. Average length of stay across all residents measures 21 days.
The residential environment includes on-site dining, salon and barber services, transportation, wellness programming with structured classes, housekeeping and laundry support, and volunteer engagement opportunities. Grab bars and emergency notification systems support safety.
Minimum residency age is 55 years.
Monthly pricing begins at $7,000.
A significant cost structure distinction emerges in payroll allocation. Annual payroll reaches $9.6 million, ranking nineteenth among South Carolina nursing homes in absolute spending and indicating substantial staffing investment. However, payroll represents only 37.9 percent of total revenue, ranking ninety-ninth among 116 state facilities and falling substantially below the 53 to 64 percent range characteristic of efficiently-operated South Carolina nursing homes.
The facility reported no federal penalties in the past three years.
Daily operational economics show revenue at $720 per resident per day against costs of $764, indicating marginal pressure on per-diem sustainability even as overall profitability trends toward breakeven.
South Bay at Mount Pleasant functions as a short-stay post-acute rehabilitation nursing home in an active recovery phase, with high revenue generation, decreasing losses, and ongoing occupancy development toward state norms.