Total staff
96
Employees
90
Contractors
6
Mix of rehab and long-term care
This home supports both short-term rehab and long-term care, with residents staying for a wide range of durations.
Adviniacare Salem
Nursing Home, Assisted Living, Memory Care & Hospice Care · Salem, MA
CMS overall rating
The Overall CMS Rating is scored from 1 to 5 stars and combines results from health inspections, staffing levels, and quality measures. Health inspections carry the most weight. Staffing and quality scores can increase or decrease the final rating based on performance compared to state and national standards.
The Overall CMS Rating is scored from 1 to 5 stars and combines results from health inspections, staffing levels, and quality measures. Health inspections carry the most weight. Staffing and quality scores can increase or decrease the final rating based on performance compared to state and national standards.
Adviniacare Salem
Nursing Home, Assisted Living, Memory Care & Hospice Care · Salem, MA
CMS overall rating
The Overall CMS Rating is scored from 1 to 5 stars and combines results from health inspections, staffing levels, and quality measures. Health inspections carry the most weight. Staffing and quality scores can increase or decrease the final rating based on performance compared to state and national standards.
The Overall CMS Rating is scored from 1 to 5 stars and combines results from health inspections, staffing levels, and quality measures. Health inspections carry the most weight. Staffing and quality scores can increase or decrease the final rating based on performance compared to state and national standards.
Adviniacare Salem accepts Medicare, Medicaid, and private pay.
Adviniacare Salem is a nursing home in Salem, MA, that offers long-term care, rehabilitation, respite care, and skilled nursing. The community’s nurturing and welcoming environment ensures older adults can live comfortably. With round-the-clock nursing care, nutritious meals, and a wide range of care options, residents receive exceptional care to recover and return to their routines. Prioritizing residents’ holistic wellness, individualized care plans are also developed.
Card games, lectures, and trips encourage residents to explore interests and make friends. Accessible common areas, a library, and a cinema are among the well-maintained amenities dedicated to residents’ relaxation and wellness. Restaurants, shops, recreation sites, and public transportation are also available in the area, providing residents with quick access to necessities and leisure. Committed to helping older adults thrive in retirement, this nursing home is a great choice for senior living in Massachusetts.
Quality ratings
The Overall CMS Rating combines results from health inspections, staffing levels and quality measures. Health inspections carry the most weight. Staffing and quality scores can increase or decrease the final rating based on performance compared to state and national standards.
Based on the results of the facility's three most recent standard inspections and any complaint investigations. CMS reviews the number, scope, and severity of deficiencies, with more recent findings weighted more heavily.
Measures average nursing staff hours per resident per day, including Registered Nurses (RNs) and total nursing staff. Ratings are adjusted based on the level of care residents require and are compared to state and national benchmarks.
Based on clinical and physical health indicators reported to CMS, such as hospital readmissions, falls, pressure ulcers, and improvements in mobility. These measures reflect how well residents' health needs are being managed.
Types of Care at Adviniacare Salem
Nursing Home
Assisted Living
Memory Care
Hospice Care
Capacity and availability
This home usually has availability
Occupancy rate
68.4%
Rank #75 / 92Occupancy rate — State benchmarkedThis home is ranked 75th out of 92 homes in Massachusetts. Shows this facility's occupancy rate versus the Massachusetts average, with its Statewide rank out of 92. Higher occupancy signals strong local demand and financial stability.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
Avg. Length of Stay
144 days
Walk Score: 71 / 100 Rank #165 / 499Walk Score — State benchmarkedThis home is ranked 165th out of 499 homes in Massachusetts. Shows how walkable this facility's neighborhood is compared to the average Walk Score across Massachusetts SNFs. Higher scores benefit residents, families, and staff.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
Very walkable. Most errands can be accomplished on foot, and many essentials are within a short walk.
Staffing Data
Reporting period: October 1 – December 31, 2025 (Q4 2025). Source: CMS Payroll-Based Journal report.
Staff to resident ratio
1.00:1
40% worse than Massachusetts average
Avg staff/day
45
Average shift
8.7 hours
10% better than Massachusetts average
Total staff hours (quarter)
36,108
Nursing staff breakdown
Q4 2025 · Oct 1 – Dec 31
This data comes from the CMS Payroll-Based Journal report covering October 1 – December 31, 2025.
Registered Nurse
Manages medical care and health needs.
RN Staff
All 7 RN Staff are full-time employees. No contractors work on this role.
7
All 7 RN Staff are full-time employees. No contractors work on this role.
7
Average shift length
Average shift length. Calculated as total hours divided by days worked and average staff per day.
10.6 hours
Average shift length. Calculated as total hours divided by days worked and average staff per day.
10.6 hoursLicensed Practical Nurse
Assists with medical care and medications.
LPN Staff
26 total: 25 full-time employees and 1 contractor.
26
26 total: 25 full-time employees and 1 contractor.
26
Average shift length
Average shift length. Calculated as total hours divided by days worked and average staff per day.
9.6 hours
Average shift length. Calculated as total hours divided by days worked and average staff per day.
9.6 hoursCertified Nursing Assistant
Helps with daily care and mobility.
CNA Staff
All 36 CNA Staff are full-time employees. No contractors work on this role.
36
All 36 CNA Staff are full-time employees. No contractors work on this role.
36
Average shift length
Average shift length. Calculated as total hours divided by days worked and average staff per day.
9.1 hours
Average shift length. Calculated as total hours divided by days worked and average staff per day.
9.1 hoursContractor staffing
Q4 2025 · Oct 1 – Dec 31
This data comes from the CMS Payroll-Based Journal report covering October 1 – December 31, 2025.
Total hours from contractors
1.9%
670 contractor hours this quarter
Licensed Practical Nurse: 1
Occupational Therapy Aide: 1
Clinical Nurse Specialist: 1
Nurse Practitioner: 1
Medical Director: 1
Occupational Therapy Assistant: 1
Staff by category
Q4 2025 · Oct 1 – Dec 31
This data comes from the CMS Payroll-Based Journal report covering October 1 – December 31, 2025.
| Certified Nursing Assistant | 36 | 0 | 36 | 17,901 | 92 | 100% | 9.1 |
| Licensed Practical Nurse | 25 | 1 | 26 | 10,230 | 92 | 100% | 9.6 |
| Registered Nurse | 7 | 0 | 7 | 1,661 | 83 | 90% | 10.6 |
| Other Dietary Services Staff | 6 | 0 | 6 | 1,449 | 86 | 93% | 6.5 |
| RN Director of Nursing | 3 | 0 | 3 | 817 | 62 | 67% | 8 |
| Speech Language Pathologist | 2 | 0 | 2 | 813 | 66 | 72% | 6.8 |
| Nurse Practitioner | 1 | 1 | 2 | 624 | 62 | 67% | 8 |
| Clinical Nurse Specialist | 4 | 1 | 5 | 490 | 64 | 70% | 6 |
| Administrator | 1 | 0 | 1 | 488 | 61 | 66% | 8 |
| Qualified Social Worker | 1 | 0 | 1 | 482 | 64 | 70% | 7.5 |
| Respiratory Therapy Technician | 1 | 0 | 1 | 462 | 57 | 62% | 8.1 |
| Physical Therapy Aide | 1 | 0 | 1 | 456 | 61 | 66% | 7.5 |
| Physical Therapy Assistant | 2 | 0 | 2 | 188 | 61 | 66% | 2.4 |
| Occupational Therapy Aide | 0 | 1 | 1 | 40 | 5 | 5% | 8 |
| Occupational Therapy Assistant | 0 | 1 | 1 | 5 | 1 | 1% | 5 |
| Medical Director | 0 | 1 | 1 | 3 | 1 | 1% | 3 |
36 Certified Nursing Assistant
% of Days
100%
26 Licensed Practical Nurse
% of Days
100%
7 Registered Nurse
% of Days
90%
6 Other Dietary Services Staff
% of Days
93%
3 RN Director of Nursing
% of Days
67%
2 Speech Language Pathologist
% of Days
72%
2 Nurse Practitioner
% of Days
67%
5 Clinical Nurse Specialist
% of Days
70%
1 Administrator
% of Days
66%
1 Qualified Social Worker
% of Days
70%
1 Respiratory Therapy Technician
% of Days
62%
1 Physical Therapy Aide
% of Days
66%
2 Physical Therapy Assistant
% of Days
66%
1 Occupational Therapy Aide
% of Days
5%
1 Occupational Therapy Assistant
% of Days
1%
1 Medical Director
% of Days
1%
Penalties and fines
Federal penalties imposed by CMS for regulatory violations, including civil money penalties (fines) and denials of payment for new Medicare/Medicaid admissions.
Source: CMS Penalties Database
No penalties in the past 3 years
No civil money penalties or payment denials were reported in the last 3 years.
Quality of care over time
These measures show how residents usually do over time at this home, based on health outcomes and preventive care.
High-risk clinical events score
A composite score based on pressure ulcers, falls with injury, weight loss, walking ability decline, and activities of daily living decline.
15.0
A composite score based on pressure ulcers, falls with injury, weight loss, walking ability decline, and activities of daily living decline.
15.0
47% worse than Massachusetts averageMassachusetts average: 10.2
Functional decline score
A composite score based on activities of daily living decline, walking ability decline, and incontinence.
28.5
A composite score based on activities of daily living decline, walking ability decline, and incontinence.
28.5
42% worse than Massachusetts averageMassachusetts average: 20.0
Long-stay resident measures
Need for Help with Daily Activities Increased
Percent of long-stay residents whose need for help with daily activities has increased
28.3%
Percent of long-stay residents whose need for help with daily activities has increased
28.3%
52% worse than Massachusetts averageMassachusetts average: 18.7%
Walking Ability Worsened
Percent of long-stay residents whose ability to move independently worsened
28.5%
Percent of long-stay residents whose ability to move independently worsened
28.5%
47% worse than Massachusetts averageMassachusetts average: 19.3%
Low Risk Residents with Bowel/Bladder Incontinence
Percent of low risk long-stay residents who lose control of their bowels or bladder
28.6%
Percent of low risk long-stay residents who lose control of their bowels or bladder
28.6%
29% worse than Massachusetts averageMassachusetts average: 22.1%
Falls with Major Injury
Percent of long-stay residents experiencing one or more falls with major injury
3.3%
Percent of long-stay residents experiencing one or more falls with major injury
3.3%
7% better than Massachusetts averageMassachusetts average: 3.6%
High Risk Residents with Pressure Ulcers
Percent of long-stay high risk residents with pressure ulcers
5.8%
Percent of long-stay high risk residents with pressure ulcers
5.8%
24% worse than Massachusetts averageMassachusetts average: 4.7%
Urinary Tract Infection
Percent of long-stay residents with a urinary tract infection
1.4%
Percent of long-stay residents with a urinary tract infection
1.4%
31% better than Massachusetts averageMassachusetts average: 2.1%
Lost Too Much Weight
Percent of long-stay residents who lose too much weight
9.1%
Percent of long-stay residents who lose too much weight
9.1%
75% worse than Massachusetts averageMassachusetts average: 5.2%
Depressive Symptoms
Percent of long-stay residents who have depressive symptoms
4.1%
Percent of long-stay residents who have depressive symptoms
4.1%
62% better than Massachusetts averageMassachusetts average: 10.7%
Antipsychotic Use
Percent of long-stay residents who received an antipsychotic medication
23.3%
Percent of long-stay residents who received an antipsychotic medication
23.3%
15% worse than Massachusetts averageMassachusetts average: 20.3%
Pneumococcal Vaccine
Percent of long-stay residents assessed and appropriately given the pneumococcal vaccine
96.4%
Percent of long-stay residents assessed and appropriately given the pneumococcal vaccine
96.4%
5% better than Massachusetts averageMassachusetts average: 91.9%
Influenza Vaccine
Percent of long-stay residents assessed and appropriately given the seasonal influenza vaccine
93.9%
Percent of long-stay residents assessed and appropriately given the seasonal influenza vaccine
93.9%
In line with Massachusetts averageMassachusetts average: 94.8%
Short-stay resident measures
Pneumococcal Vaccine
Percent of short-stay residents assessed and appropriately given the pneumococcal vaccine
50.5%
Percent of short-stay residents assessed and appropriately given the pneumococcal vaccine
50.5%
34% worse than Massachusetts averageMassachusetts average: 76.7%
Antipsychotic medication increase
Percent of short-stay residents who newly received an antipsychotic medication
2.9%
Percent of short-stay residents who newly received an antipsychotic medication
2.9%
121% worse than Massachusetts averageMassachusetts average: 1.3%
Influenza Vaccine
Percent of short-stay residents assessed and appropriately given the seasonal influenza vaccine
59.4%
Percent of short-stay residents assessed and appropriately given the seasonal influenza vaccine
59.4%
24% worse than Massachusetts averageMassachusetts average: 77.7%
Quality measures are calculated from Minimum Data Set (MDS) assessments. For most measures, lower percentages indicate better care quality.
Breakdown by payment type
Medicare
31% of new residents, usually for short-term rehab.
Typical stay
24 days
Private pay
48% of new residents, often for short stays.
Typical stay
5 - 6 months
Medicaid
20% of new residents, often for long-term daily care.
Typical stay
9 - 10 months
Facility Characteristics
Source: CMS Long-Term Care Facility Characteristics (Data as of Jan 2026)
Total residents
96
Medicare
7
7.3% of residents
Medicaid
44
45.8% of residents
Private pay or other
45
46.9% of residents
Programs & Services
Residents Group
Residents meet regularly to discuss policies, care quality, and activities
Active Resident Council
Organized group of residents that meets regularly to discuss facility policies, quality of life, and activities.
Data sourced from CMS Long-Term Care Facility Characteristics quarterly report. Payer mix reflects the current resident census by primary payment source.
Financial Trends
Historical financial and operational data for Adviniacare Salem based on CMS SNF Cost Reports.
Occupancy Rate
68.4%
↑ 6.9pp vs 2022
Net Income
-$1.2M
↑ ~$153.6K vs 2022
Total Payroll
$5.7M
↑ ~$292.7K vs 2022
Profit Margin
-13.0%
↓ 1.4pp vs 2022
Finances and operations
Privately-owned community
Home revenue
$8.9M
Operating loss
-$1.2M
Privately-owned community
Home revenue
$8.9M Rank #88 / 92Revenue — State benchmarkedThis home is ranked 88th out of 92 homes in Massachusetts. Shows this facility's annual revenue compared to the Massachusetts SNF average. Higher revenue generally means more resources for staffing and capital — read alongside Payroll %.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
Operating loss
-$1.2M
Payroll costs
The portion of the home's budget spent on staff, including nurses, caregivers, and other employees who support care and operations.
Rank #81 / 92Payroll — State benchmarkedThis home is ranked 81st out of 92 homes in Massachusetts. Shows total annual staff payroll benchmarked to the Massachusetts average. Higher payroll investment relative to peers often signals better staffing and less reliance on cheaper contract labor.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
$5.7M
The portion of the home's budget spent on staff, including nurses, caregivers, and other employees who support care and operations.
Rank #81 / 92Payroll — State benchmarkedThis home is ranked 81st out of 92 homes in Massachusetts. Shows total annual staff payroll benchmarked to the Massachusetts average. Higher payroll investment relative to peers often signals better staffing and less reliance on cheaper contract labor.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
Other operating costs
All remaining costs needed to run the home, such as food, utilities, building maintenance, supplies and administrative expenses.
$4.3M
All remaining costs needed to run the home, such as food, utilities, building maintenance, supplies and administrative expenses.
Total costs
$10.1M
What does this home offer?
Building Type: 2-story
On-site Medical Care and Health Services
Rehabilitative Support
Beauty Services
Dining Services
Social and Recreational Activities
Who this home usually serves
Show admissions and discharges
TYPE OF STAY
Places of interest near Adviniacare Salem
2.7 miles from city center
Estimated distance in miles from Salem's city center to Adviniacare Salem's address, calculated via Google Maps.
Calculate Travel Distance to Adviniacare Salem
Add your location
Financial Assistance for
Nursing Home in Massachusetts
Adviniacare Salem is located in Salem, Massachusetts.
Here are the financial assistance programs available to residents in Massachusetts.
Compare Nursing Home around Salem
The information below is reported by the Massachusetts Executive Office of Elder Affairs and Department of Public Health.
Filter by care type
| Pilgrim Rehabilitation and Skilled Nursing Center |
NH Nursing Home Licensed facility providing 24/7 skilled nursing care for residents with complex, ongoing medical needs. Staffed by RNs, LPNs, and CNAs. Inspected and star-rated annually by CMS. Accepts Medicare (short-term rehab) and Medicaid (long-term care).
HC Home Care Professional care delivered in the person's own home — from companionship and errands to skilled nursing and therapy. Allows seniors to age in place. Medicare covers skilled home health when medically necessary.
RC Respite Care Short-term temporary care — days to weeks — to give family caregivers a break. Full care provided during the stay. Often used after hospitalization or to trial a facility before a permanent placement decision. | Peabody | 131 | - | - | 3.67 | +7% | -7% | $34.5k | 16 | 5.3 | 1 | 123 | - | 22 | Fairview Extended Care Services Inc | $27.2M | $11.6M | 42.8% | 225048 | ||||
| Bear Hill Rehabilitation and Nursing Center |
NH Nursing Home Licensed facility providing 24/7 skilled nursing care for residents with complex, ongoing medical needs. Staffed by RNs, LPNs, and CNAs. Inspected and star-rated annually by CMS. Accepts Medicare (short-term rehab) and Medicaid (long-term care).
AL Assisted Living A licensed, long-term care setting for seniors or individuals with disabilities who need help with daily activities — like bathing, dressing, and medication management — but not 24-hour skilled nursing. Offers housing, meals, and around-the-clock support while aiming to maximize resident independence.
IL Independent Living Lifestyle-focused communities for older adults offering dining, activities, and transportation with minimal personal care. Best for active, independent seniors who want community without medical support.
MC Memory Care Secured, specialized care for people living with Alzheimer's or dementia. Staff trained in cognitive impairment, with higher staff-to-resident ratios and an environment designed to reduce confusion and wandering risk. | Stoneham | 169 | 21.3% | -74% | 3.64 | +9% | -7% | $16.1k | 34 | 11.3 | 2 | 36 | A+ | 40 | Colev Gestetner | $25.2M | $11.3M | 44.7% | 225272 | ||||
| Adviniacare Salem |
NH Nursing Home Licensed facility providing 24/7 skilled nursing care for residents with complex, ongoing medical needs. Staffed by RNs, LPNs, and CNAs. Inspected and star-rated annually by CMS. Accepts Medicare (short-term rehab) and Medicaid (long-term care).
AL Assisted Living A licensed, long-term care setting for seniors or individuals with disabilities who need help with daily activities — like bathing, dressing, and medication management — but not 24-hour skilled nursing. Offers housing, meals, and around-the-clock support while aiming to maximize resident independence.
HC Home Care Professional care delivered in the person's own home — from companionship and errands to skilled nursing and therapy. Allows seniors to age in place. Medicare covers skilled home health when medically necessary.
MC Memory Care Secured, specialized care for people living with Alzheimer's or dementia. Staff trained in cognitive impairment, with higher staff-to-resident ratios and an environment designed to reduce confusion and wandering risk. | Salem | 114 | - | - | - | -43% | - | $0 | 42 | 14.0 | - | 97 | - | 71 | Oc Eliot Center | $8.9M | $5.7M | 64.2% | 225516 |
Frequently Asked Questions about Adviniacare Salem
Is Adviniacare Salem in a walkable area?
Adviniacare Salem has a walk score of 71. Very walkable. Most errands can be accomplished on foot, and many essentials are within a short walk.
Are there photos of Adviniacare Salem?
Yes — there are 7 photos of Adviniacare Salem in the photo gallery on this page.
What is the address of Adviniacare Salem?
Adviniacare Salem is located at 7 Loring Hills Ave, Salem, MA 01970.
What is the phone number of Adviniacare Salem?
(978) 741-5700 will put you in contact with the team at Adviniacare Salem.
Is Adviniacare Salem Medicare or Medicaid certified?
Yes — Adviniacare Salem is a CMS-certified provider of Medicare and Medicaid.
Guides for Better Senior Living
Care Cost Calculator: See Prices in Your Area
Nursing Home Data Explorer
Don’t Wait Too Long: 7 Red Flag Signs Your Parent Needs Assisted Living Now
The True Cost of Assisted Living in 2025 – And How Families Are Paying For It
Understanding Senior Living Costs: Pricing Models, Discounts & Financial Assistance
Contact Us
Published on
Updated on
Feedback
Write a review for Adviniacare Salem
Rate your overall experience with this community
Explore Open Rooms
1
Contact details
2
What type of senior care service are you looking for?
3
What budget do you have in mind for senior care?
4
How soon do you need to find care?
5
Additional details
Thank you for your interest!
Our team will be in touch shortly to help with next steps.
Need Help?
Let us help you or a loved one find the perfect senior home.
