David Gay serves as the administrator for Ashley Rehabilitation and Health Care Center, a 100-bed facility on 22nd Street in Rogers, Arkansas, operated by LTC of Rogers, LLC. The building currently runs at roughly 60 percent occupancy, indicating open beds for new admissions. Stays here average around 129 days, demonstrating a balanced daily workload between permanent residential care and short-term post-hospital therapy. Families can coordinate stay costs through traditional Medicare, state Medicaid, or standard private pay.
The neighborhood features a very walkable layout, allowing visitors to easily complete daily errands on foot when stopping by. Inside, the 24-hour nursing team provides about 3 hours and 40 minutes of direct, hands-on care per resident daily. This time is split across registered nurses, practical nurses, and assistants to manage regular clinical routines and an on-site therapy program. The clinical setup includes an on-staff physician, a dietitian, hospice care, and targeted programs for stroke recovery, orthopedic rehab, cardiac care, pulmonary needs, diabetes, and Alzheimer’s support.
State inspection records show that regulatory reviews have historically centered on staffing consistency, medication management, infection control protocols, documentation accuracy, and basic care delivery standards. You can ask the administrative staff to walk you through these past survey patterns and explain how they currently monitor their daily quality control procedures.
Interested individuals can get in touch with the main office to check on current room availability or to discuss the general registration steps.
Daily nursing hours per resident by staff type, reported to CMS. Higher is generally better — compare this facility to state and national averages to see where staffing stands.
Total adjusted nursing hours per resident per day, combining RN, LPN, and aide time. CMS adjusts this for case-mix so facilities can be fairly compared.
| Staff type | Hours / Day / Resident | vs state avg |
|---|---|---|
|
Registered Nurse (RN)
RNs hold the highest nursing license and can assess residents, interpret test results, and direct care plans. More RN hours per day often signals stronger clinical oversight and faster response to health changes.
| 30m per day | ▲ 23% State avg: 24m per day · National avg: 41m per day |
|
LPN / LVN
Licensed Practical Nurses (LPNs) or Licensed Vocational Nurses (LVNs) deliver routine hands-on care — medication administration, wound dressing, and monitoring vital signs. They work under RN supervision and make up a large share of daily bedside care.
| 56m per day | ■ Avg State avg: 57m per day · National avg: 52m per day |
|
Nurse Aide
Certified Nurse Aides (CNAs) provide the most direct day-to-day assistance: bathing, dressing, feeding, and mobility. Nurse aide hours are typically the largest staffing category and directly affect residents' quality of life.
| 2h 28m per day | ▼ 9% State avg: 2h 43m per day · National avg: 2h 20m per day |
|
Weekend Total Nursing
Combined nursing hours (RN + LPN + Nurse Aide) per resident per day on weekends. Staffing often drops on weekends — this figure reveals whether the facility maintains adequate coverage outside of weekday hours.
| 2h 59m per day | ▼ 14% State avg: 3h 29m per day · National avg: 3h 26m per day |
|
Physical Therapist
Hours per resident per day provided by licensed Physical Therapists (PTs) or PT Assistants. PT services help residents recover mobility after injury or illness and are especially important for post-acute (short-stay) rehabilitation.
| 5m per day | ▲ 148% State avg: 2m per day · National avg: 4m per day |
|
Weekend RN
Registered nurse hours specifically on weekends. Facilities sometimes reduce RN presence on Saturdays and Sundays — a low weekend RN figure compared to weekday hours can indicate reduced clinical oversight when most administrative staff are absent.
| 16m per day | ■ Avg State avg: 16m per day · National avg: 28m per day |
Lower than the Arkansas average: 71.3%Ashley Rehabilitation and Health Care Center is legally operated by LTC of Rogers, LLC, and administered by David Gay.
In Arkansas, the Department of Human Services, Office of Long Term Care is authorized to conduct unannounced inspections and issue official quality of care reports for all senior living providers.
This scorecard compares key inspection, deficiency, and complaint metrics at this facility against the Arkansas state average. Metrics rated ≥15% worse than average are highlighted in red; those ≥15% better are highlighted in green.
Deficiencies
| This Facility | AR Average | vs. AR Avg |
|---|---|---|---|
|
Total deficiencies
Formal regulatory issues recorded by inspectors across all inspection types.
| 39 | 21 | This facility has 86% more total deficiencies than a typical Arkansas assisted living residence (39 vs. AR avg 21).↑ 86% worse |
|
Deficiencies per year
Average deficiencies per year since 2023.
| 13 | 7 | This facility has 86% more deficiencies per year than a typical Arkansas assisted living residence (13 vs. AR avg 7).↑ 86% worse |
An editor-reviewed summary of the themes and findings across this facility's recent inspection reports.
State average N/A
Last Health inspection on Jun 2025
State average N/A
State average N/A
Health citations are formal notices following inspections when they fail to comply with safety and care standards.
35 of 44 citations resulted from standard inspections; 6 of 44 resulted from complaint investigations; and 3 of 44 came from combined inspections (standard and complaint).
In line with State averageState average: N/A
In line with State averageState average: N/A
Corrected
Corrected
Corrected
Corrected
Reporting period: October 1 – December 31, 2025 (Q4 2025). Source: CMS Payroll-Based Journal report.
0% compared with State averageState average ratio: 0 : 0
0% compared with State averageState average: 0 hours
This data comes from the CMS Payroll-Based Journal report covering October 1 – December 31, 2025.
Manages medical care and health needs.
All 5 RN Staff are full-time employees. No contractors work on this role.
5
Average shift length. Calculated as total hours divided by days worked and average staff per day.
9.8 hoursAssists with medical care and medications.
All 11 LPN Staff are full-time employees. No contractors work on this role.
11
Average shift length. Calculated as total hours divided by days worked and average staff per day.
9.3 hoursHelps with daily care and mobility.
All 42 CNA Staff are full-time employees. No contractors work on this role.
42
Average shift length. Calculated as total hours divided by days worked and average staff per day.
8.4 hours
This data comes from the CMS Payroll-Based Journal report covering October 1 – December 31, 2025.
Total hours from contractors
1,514 contractor hours this quarter
This data comes from the CMS Payroll-Based Journal report covering October 1 – December 31, 2025.
| Certified Nursing Assistant | 42 | 0 | 42 | 10,509 | 92 | 100% | 8.4 |
| Licensed Practical Nurse | 11 | 0 | 11 | 3,948 | 92 | 100% | 9.3 |
| Registered Nurse | 5 | 0 | 5 | 1,361 | 72 | 78% | 9.8 |
| Nurse Aide in Training | 9 | 0 | 9 | 1,025 | 73 | 79% | 8.8 |
| Nurse Practitioner | 1 | 0 | 1 | 496 | 66 | 72% | 7.5 |
| Administrator | 1 | 0 | 1 | 495 | 66 | 72% | 7.5 |
| Other Dietary Services Staff | 1 | 0 | 1 | 477 | 61 | 66% | 7.8 |
| Clinical Nurse Specialist | 3 | 0 | 3 | 447 | 37 | 40% | 8.1 |
| RN Director of Nursing | 1 | 0 | 1 | 406 | 53 | 58% | 7.7 |
| Physical Therapy Aide | 0 | 1 | 1 | 388 | 64 | 70% | 6.1 |
| Respiratory Therapy Technician | 0 | 2 | 2 | 386 | 61 | 66% | 6.2 |
| Mental Health Service Worker | 1 | 0 | 1 | 364 | 48 | 52% | 7.6 |
| Physical Therapy Assistant | 0 | 2 | 2 | 318 | 67 | 73% | 4.7 |
| Speech Language Pathologist | 0 | 5 | 5 | 131 | 51 | 55% | 2 |
| Feeding Assistant | 0 | 1 | 1 | 123 | 23 | 25% | 5.3 |
| Dental Services Staff | 2 | 0 | 2 | 110 | 10 | 11% | 7.3 |
| Qualified Social Worker | 0 | 4 | 4 | 101 | 46 | 50% | 2 |
| Occupational Therapy Assistant | 0 | 1 | 1 | 24 | 3 | 3% | 8 |
| Occupational Therapy Aide | 0 | 1 | 1 | 24 | 3 | 3% | 8 |
| Medical Director | 0 | 1 | 1 | 20 | 4 | 4% | 5 |
Includes penalties issued in 2024
Federal penalties imposed by CMS for regulatory violations, including civil money penalties (fines) and denials of payment for new Medicare/Medicaid admissions.
Source: CMS Penalties Database (Data as of Jan 2026)
155% higher than State averageState average: $26K
32% fewer fines than State averageState average: 1.5
Serious action where Medicare and/or Medicaid temporarily stops payments for new residents until issues are fixed.
0
100% fewer payment denials than State averageState average: 0.2
Penalties are imposed by CMS for violations of federal nursing home regulations.
1 penalty in the past 3 years
Nov 1, 2024 · $65K
Fines imposed for noncompliance, which can be assessed per day or per instance of violation.
Nov 1, 2024Last updated: Jan 2026
These measures show how residents usually do over time at this home, based on health outcomes and preventive care.
A composite score based on pressure ulcers, falls with injury, weight loss, walking ability decline, and activities of daily living decline.
14.4
87% worse than State averageState average: 7.7
A composite score based on activities of daily living decline, walking ability decline, and incontinence.
24.6
85% worse than State averageState average: 13.3
Percent of long-stay residents whose need for help with daily activities has increased
27.8%
141% worse than State averageState average: 11.5%
Percent of long-stay residents whose ability to move independently worsened
25.4%
90% worse than State averageState average: 13.4%
Percent of low risk long-stay residents who lose control of their bowels or bladder
20.7%
37% worse than State averageState average: 15.1%
Percent of long-stay residents experiencing one or more falls with major injury
2.6%
33% better than State averageState average: 3.9%
Percent of long-stay high risk residents with pressure ulcers
7.4%
55% worse than State averageState average: 4.7%
Percent of long-stay residents with a urinary tract infection
4.2%
228% worse than State averageState average: 1.3%
Percent of long-stay residents who lose too much weight
8.6%
73% worse than State averageState average: 5.0%
Percent of long-stay residents who have depressive symptoms
2.3%
46% worse than State averageState average: 1.5%
Percent of long-stay residents who received an antipsychotic medication
8.7%
17% better than State averageState average: 10.5%
Percent of long-stay residents assessed and appropriately given the pneumococcal vaccine
93.2%
In line with State averageState average: 94.4%
Percent of long-stay residents assessed and appropriately given the seasonal influenza vaccine
85.7%
11% worse than State averageState average: 96.2%
Number of hospitalizations per 1,000 long-stay resident days.
5.78
193% worse than State averageState average: 1.97
Number of outpatient emergency department visits per 1,000 long-stay resident days.
0.42
81% better than State averageState average: 2.18
Percent of short-stay residents assessed and appropriately given the pneumococcal vaccine
77.7%
In line with State averageState average: 80.9%
Percent of short-stay residents who newly received an antipsychotic medication
0.0%
100% better than State averageState average: 1.5%
Percent of short-stay residents assessed and appropriately given the seasonal influenza vaccine
89.9%
16% better than State averageState average: 77.7%
Rate of successful return to home or community from a skilled nursing facility.
54.8%
8% better than State averageState average: 50.6%
Quality measures are calculated from Minimum Data Set (MDS) assessments. For most measures, lower percentages indicate better care quality.
15% of new residents, usually for short-term rehab.
80% of new residents, often for short stays.
5% of new residents, often for long-term daily care.
Source: CMS Long-Term Care Facility Characteristics (Data as of Jan 2026)
Total residents
60Residents meet regularly to discuss policies, care quality, and activities
Organized group of residents that meets regularly to discuss facility policies, quality of life, and activities.
Data sourced from CMS Long-Term Care Facility Characteristics quarterly report. Payer mix reflects the current resident census by primary payment source.
Historical financial and operational data for Ashley Rehabilitation and Health Care Center from 2011–2024, based on CMS SNF Cost Reports.
Based on CMS SNF Cost Report for fiscal year ending in 06/2024.
Net patient revenue — what the home actually collects for resident care, after contractual allowances, bad debt and discounts are subtracted from its gross charges (CMS cost report, Worksheet G-3). It covers resident care only; money the home earns from other sources is shown separately as "Other income."
Net patient income: net patient revenue minus the home's total operating expenses. A positive figure means it earns more from resident care than it spends to deliver it; a negative figure means the opposite. It excludes non-operating "other income."
Net patient revenue — what the home actually collects for resident care, after contractual allowances, bad debt and discounts are subtracted from its gross charges (CMS cost report, Worksheet G-3). It covers resident care only; money the home earns from other sources is shown separately as "Other income."
Net patient income: net patient revenue minus the home's total operating expenses. A positive figure means it earns more from resident care than it spends to deliver it; a negative figure means the opposite. It excludes non-operating "other income."
Money the home earns outside of resident care — such as investments, grants, rentals and other non-operating sources (CMS cost report, Worksheet G-3). It is tracked separately from net patient revenue: it is not part of that figure, and it is not included in net patient income.
Staff salaries plus wage-related costs — benefits such as payroll taxes, health insurance and retirement — from the home's own accounting records (CMS cost report, Worksheet A). Contract or agency labor is counted separately, under other operating costs.
Payroll as a share of revenue: staff salaries and wage-related benefits divided by net patient revenue. A higher figure means more of each revenue dollar goes to staff pay.
Everything it costs to run the home apart from payroll — food, utilities, supplies, maintenance, contract labor and administration. Calculated as total operating expense minus payroll (staff salaries and wage-related benefits).
The home's total operating expense for the year — all the costs of running it, salaries included (CMS cost report, Worksheet G-3).
Residents typically stay for brief periods, with frequent admissions and discharges throughout the year.
Most new residents arrive under private pay (80% of admissions), and a typical private pay stay runs around 1 - 2 months.
Coverage residents most often arrive under.
Coverage residents most often leave under.
0.0 miles from city center
Estimated distance in miles from Rogers's city center to Ashley Rehabilitation and Health Care Center's address, calculated via Google Maps.
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The information below is reported by the Arkansas Department of Human Services, Office of Long Term Care.
| Ashley Rehabilitation and Health Care Center | NH HC MC | Rogers | - | 100 | - | 76 | - |
| Barnes Healthcare | NH MC | Lonoke | - | 141 | A+ | 38 | Private / Shared Rooms |
| Timberlane Health & Rehab | NH MC RC | El Dorado | - | 106 | A+ | 33 | - |
| Bear Creek Healthcare LLC | NH | De Queen | - | 131 | - | 35 | - |
| Maple Healthcare | NH | Hazen | - | 70 | - | 21 | Private / Shared Rooms |
Ashley Rehabilitation and Health Care Center is legally operated by LTC of Rogers, LLC, and administered by David Gay.
Ashley Rehabilitation and Health Care Center has a walk score of 76. Very walkable. Most errands can be accomplished on foot, and many essentials are within a short walk.
Ashley Rehabilitation and Health Care Center's occupancy is 60%.
Ashley Rehabilitation and Health Care Center is registered as a for-profit in AR.
David Gay is the administrator of Ashley Rehabilitation and Health Care Center.
Ashley Rehabilitation and Health Care Center has 100 beds.
Ashley Rehabilitation and Health Care Center is located at 2600 N 22Nd Street, Rogers, AR 72756.
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