Birchwood Rehabilitation And Healthcare Center

Birchwood Rehabilitation And Healthcare Center is a Nursing Home in New Jersey

Birchwood Rehabilitation And Healthcare… is a Nursing Home in New Jersey

Birchwood Rehabilitation And Healthcare Center

Cranford, NJ 07016 View Map

Birchwood Rehabilitation And Healthcare Center is a Nursing Home in New Jersey

Birchwood Rehabilitation And Healthcare… is a Nursing Home in New Jersey

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Overview of Birchwood Rehabilitation And Healthcare Center
Birchwood Rehabilitation & Healthcare Center is Union County’s premier subacute care and skilled nursing facility. It offers a patient-centered approach to care with a focus on individual needs and preferences. The center provides a variety of services including subacute rehab, dialysis, wound care, and respite care.
(908) 272-6660

Quality ratings

Measured by Centers for Medicare & Medicaid Services (CMS)

Nurse hours per resident 3.22/day
Overall rating Info Official CMS rating based on health inspections, staffing and quality measures.
3/5
Health Inspection Info Official CMS rating based on deficiencies found during state health inspections.
2/5
Staffing Info Official CMS rating based on nurse staffing hours per resident per day.
2/5
Quality Measures Info Official CMS rating based on clinical outcomes for residents.
5/5

Capacity and availability

High-capacity home

May provide extensive amenities, services and programs.

Total beds 200

This home usually has limited availability

Occupancy is moderate, suggesting balanced demand.

Similar demand to the New Jersey average
Occupancy rate 87.9%
Residents per day (avg) 188
Occupancy rate
87.9%
Residents per day (avg)
188

Who this home usually serves

TYPE OF STAY

Mostly short-term rehab stays

Most residents typically stay for a few weeks or months before returning home or moving on.

Might be optimal for
Short stays Recovery Medicare-covered care

Breakdown by payment type

Medicare

39% of new residents, usually for short-term rehab.

Typical stay 1 months

Private pay

37% of new residents, often for short stays.

Typical stay 1 - 2 months

Medicaid

23% of new residents, often for long-term daily care.

Typical stay 8 - 9 months

Finances and operations

Proprietary home
Other
Home revenue
$27.0M
Profit
$4.5M
Proprietary home Other
Home revenue
$26,957,903.00
Profit
$4,543,721.00
Payroll costs Info The portion of the home's budget spent on staff, including nurses, caregivers, and other employees who support care and operations.
$9.1M
33.9% of revenue
Other operating costs Info All remaining costs needed to run the home, such as food, utilities, building maintenance, supplies and administrative expenses.
$13.3M
Total costs $22.4M
Bed community size
200-bed community
A large-scale community that may provide a wide range of amenities, services, and structured programs.

About this community

License Status
Active
Facility Type
Long Term Care Facility

Additional licensing details

License number: 062006
CMS Certification Number: 315091

Ownership & operating entity

Birchwood Rehabilitation And Healthcare Center is administrated by JEFFREY LEW.

Owner name: CRANFORD SNF LLC

Safety & Compliance

Care Services

Nursing Services
Rehabilitation Services
Respite Care
Memory Care
Skilled Nursing
Licensed Nurses/CNAs
24-Hour Staffing
Short-Term Rehab

All Levels of Care

Subacute Care
Skilled Nursing
Long Term Care
Respite Care

Amenities & Lifestyle

In-suite room service
Fine dining with personalized menus
Beautiful
enclosed patio
Bright and spacious lounges and activity rooms
Complimentary WiFi and cable TV
Spacious
fully-equipped gym
Onsite beauty salon
Housekeeping and laundry service
Religious services and cultural programs
Daily recreation and activity programming

Programs & Activities

Activities
Daily recreation and activity programming available.
Specific Programs
Subacute Rehab, Dialysis, Long Term Care, Wound Care, Dementia Care, Respite Care
Religious Services
Yes

Dining & Nutrition

Food Description
Delicious home cooked meals with personalized menus.

Inspection History

In New Jersey, the Department of Health, Health Facilities Evaluation and Licensing conducts mandatory unannounced surveys to ensure facilities provide safe and effective resident care.

11 visits/inspections

Results

32 with citations

0 without citations

Compare Nursing Homes around New Jersey

The information below is reported by the New Jersey Department of Health, Health Facilities Evaluation and Licensing.
Peace Care St. Ann‘s
AL

Assisted Living For seniors needing help with daily tasks but not full-time nursing.

MC

Memory Care Specialized care for those with Memory Loss, Alzheimer's, or dementia, ensuring safety and support.

SNF

Nursing Homes 24/7 care needed

RC

Respite Care

Jersey City
120
No
86
PEACE CARE INC
90.8%
$21,678,116.00
$7,196,377.00
33.2%
111.10
5/5
4.0717
4/5
5/5
4/5
-
Private / Semi-Private Rooms
Adroit Care Rehabilitation And Nursing Center
SNF

Nursing Home 24/7 care needed

AL

Assisted Living For seniors needing help with daily tasks but not full-time nursing.

NJ 07065
122
No
-
ALEXANDER, SHERITA
84.5%
$17,857,981.00
$4,886,358.00
27.4%
114.50
4/5
3.2002
3/5
2/5
5/5
3
-
Peace Care St. Joseph’s
AL

Assisted Living For seniors needing help with daily tasks but not full-time nursing.

MC

Memory Care Specialized care for those with Memory Loss, Alzheimer's, or dementia, ensuring safety and support.

SNF

Nursing Homes 24/7 care needed

RC

Respite Care

Jersey City
139
No
97
CHESTER, ERNEST
77.0%
$19,379,385.00
$8,013,894.00
41.4%
130.80
3/5
4.0441
3/5
4/5
4/5
32
Private / Semi-Private Rooms
Birchwood Rehabilitation And Healthcare Center
SNF

Nursing Home 24/7 care needed

AL

Assisted Living For seniors needing help with daily tasks but not full-time nursing.

NJ 07016
200
No
-
CRANFORD HOLDCO LLC
87.9%
$24,967,494.00
$9,147,844.00
36.6%
187.80
3/5
3.2200
2/5
2/5
5/5
-
-
Accelerate Skilled Nursing And Rehab Piscataway
SNF

Nursing Home 24/7 care needed

AL

Assisted Living For seniors needing help with daily tasks but not full-time nursing.

NJ 08854
124
No
-
-
39.0%
$12,168,906.00
$3,599,583.00
29.6%
99.00
1/5
4.0972
1/5
2/5
4/5
1
-

Places of interest near Birchwood Rehabilitation And Healthcare Center

Address 0.1 miles from city center

Address Cranford, NJ 07016

Calculate Travel Distance to Birchwood Rehabilitation And Healthcare Center

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Address

Staffing Data

Source: CMS Payroll-Based Journal (Q2 2025)

228
Total Staff
172
Employees
56
Contractors
65,679
Total Hours (Quarter)
92
Avg Staff/Day
7.8
Avg Shift (hrs)
Nursing Staff Breakdown
Role Count Avg Shift (hrs) Uses Contractors?
Registered Nurse178.8 Yes
Licensed Practical Nurse358.4 Yes
Certified Nursing Assistant968.1 No
Staff by Category
Administration
4 staff
7.1hs shift avg
Nursing Staff
156 staff
8.2hs shift avg
Physicians & Practitioners
19 staff
6.1hs shift avg
Therapy Services
30 staff
7hs shift avg
Activities & Recreation
2 staff
4hs shift avg
Social Services
5 staff
6.8hs shift avg
Dietary Services
9 staff
7.1hs shift avg
Other Services
3 staff
7.8hs shift avg
Contractor Analysis
8.7%
of total hours from contractors
5,682 contractor hours this quarter
Licensed Practical Nurse: 4 Clinical Nurse Specialist: 10 Registered Nurse: 4 Physical Therapy Assistant: 10 Qualified Social Worker: 5 Speech Language Pathologist: 6 Physical Therapy Aide: 5 Respiratory Therapy Technician: 6 Medical Director: 3 Qualified Activities Professional: 2 Occupational Therapy Assistant: 1
Role Employees Contractors Total Staff Total Hours Days Worked % of Days Avg Shift (hrs)
Certified Nursing Assistant9609633,99791100%8.1
Licensed Practical Nurse3143513,03191100%8.4
Registered Nurse134173,4079099%8.8
Clinical Nurse Specialist810182,62591100%5.8
Other Dietary Services Staff8082,37891100%6.9
RN Director of Nursing6061,6007178%8.1
Speech Language Pathologist0661,5017077%7
Physical Therapy Aide0551,3106774%7.8
Physical Therapy Assistant010101,1338593%5.9
Mental Health Service Worker3038606976%7.8
Occupational Therapy Aide2027226268%8.6
Respiratory Therapy Technician0666307886%6.3
Qualified Social Worker0555456470%6.8
Nurse Practitioner1014886167%8
Administrator1014806066%8
Dietitian1014725965%8
Nurse Aide in Training2021872527%7.5
Medical Director0331502932%5.2
Qualified Activities Professional022842123%4
Occupational Therapy Assistant011801314%6.2

Health Inspection History

Total Health inspections 4
Near New Jersey average
New Jersey average: 4.0

Last Health inspection on Nov 2024

Total Health citations 24
15% above New Jersey average
New Jersey average: 20.9

6 citations per inspection (avg)

Citations origin

Citations can result from standard inspections or complaint-based investigations.

Standard inspections 23 citations
Complaint investigations 4 citations
Breakdown of citations
Critical Health citations 0
100% below New Jersey average
New Jersey average: 0.7
Serious Health citations 0
100% below New Jersey average
New Jersey average: 0.4
Moderate Health citations 24

Minor Health citations 0
Citations history (last 3 years)
Nutrition moderate citation Nov 14, 2024
Corrected

Infection Control moderate citation Aug 06, 2024
Corrected

Nursing Services moderate citation Aug 06, 2024
Corrected

Nutrition moderate citation Aug 06, 2024
Corrected

Facility Characteristics

Source: CMS Long-Term Care Facility Characteristics (Data as of Jan 2026)

Ownership: For-Profit LLC
Resident Census by Payment Source
171 Total Residents
Medicare 41 (24%)
Medicaid 115 (67.3%)
Private Pay/Other 15 (8.8%)
Programs & Services
Residents' Group
Family Engagement

Active councils help families stay involved in care decisions and facility operations.

Quality of care over time

These measures show how residents usually do over time at this home, based on health outcomes and preventive care.

High-risk clinical events score 3.8
44% better than New Jersey average
New Jersey average: 6.8
Functional decline score 9.9
20% better than New Jersey average
New Jersey average: 12.4
Long-Stay Resident Measures
Daily care & independence

Need for Help with Daily Activities Increased 5.6%
45% below New Jersey average.

Walking Ability Worsened 3.3%
70% below New Jersey average.

Low Risk Long-Stay Residents with Bowel/Bladder Incontinence 20.9%
31% above New Jersey average.
Safety & clinical stability

Falls with Major Injury 2.9%
21% above New Jersey average.

High Risk Residents with Pressure Ulcers 5.5%
9% below New Jersey average.

Urinary Tract Infection 0.5%
45% below New Jersey average.
Emotional & behavioral wellbeing

Depressive Symptoms 17.1%
51% above New Jersey average.

Antipsychotic Use 16.7%
51% above New Jersey average.
Preventive care

Pneumococcal Vaccine 99.7%
7% above New Jersey average.

Influenza Vaccine 97.5%
0% above New Jersey average.
Nutrition & physical health

Lost Too Much Weight 1.9%
60% below New Jersey average.
Short-stay resident measures
Pneumococcal Vaccine 96.4%

22% better than New Jersey average
Antipsychotic medication increase 1.0%

15% better than New Jersey average
Influenza Vaccine 89.3%

12% better than New Jersey average

Guides for Better Senior Living

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Financial Aid for New Jersey Seniors

Get financial aid guidance

Managed Long Term Services and Supports

NJ Medicaid MLTSS

Age 65+ or disabled, New Jersey resident, Medicaid- eligible, nursing home-level care need.

~$2,829/month (300% FBR, individual).

$2,000 (individual), $3,000 (couple).

High urban demand; managed care model.

JACC (Jersey Assistance for Community Caregiving)

NJ JACC

Age 60+, New Jersey resident, at risk of nursing home.

~$2,500/month (individual, varies).

$40,000 (individual).

Higher asset limit; limited funding.

Pharmaceutical Assistance to the Aged and Disabled (PAAD)

New Jersey PAAD

Age 65+, NJ resident, enrolled in Medicare Part D or eligible.

~$42,142/year (individual), ~$49,209/year (couple).

Not assessed.

Copays $5 (generic), $7 (brand); covers Part D premiums up to benchmark.

Senior Gold Prescription Discount Program

New Jersey Senior Gold

Age 65+, NJ resident, enrolled in Medicare Part D or eligible.

~$42,142-$52,142/year (individual), ~$49,209-$59,209/year (couple).

Not assessed.

Copays $15 + 50% of remaining cost; no premium assistance.

Medicare Savings Program (MSP)

New Jersey Medicare Savings Program

Age 65+ or disabled, NJ resident, Medicare Part A/B.

~$2,510/month (QMB), ~$3,380/month (SLMB), ~$3,598/month (QI)—individual.

$9,430 (individual), $14,130 (couple).

Three tiers; no waitlist; includes Extra Help for Part D.

Senior Freeze (Property Tax Reimbursement)

New Jersey Senior Freeze

Age 65+ by Dec 31 prior year, NJ resident, homeowner, paid property taxes.

~$150,000/year (combined household, projected).

Not assessed; home ownership required.

Combines with ANCHOR/Stay NJ via PAS-1; annual application.

ANCHOR (Affordable NJ Communities for Homeowners and Renters)

New Jersey ANCHOR

Age 65+ prioritized, NJ resident, homeowner/renter, paid property taxes/rent.

~$150,000/year (homeowners), ~$75,000/year (renters).

Not assessed.

Combines with Senior Freeze/Stay NJ; broader than prior Homestead program.

Stay NJ

New Jersey Stay NJ

Age 65+ by Dec 31 prior year, NJ resident, homeowner, lived in home 10+ years.

~$500,000/year (projected, subject to final regs).

Not assessed; home ownership required.

Up to 50% tax credit (max $6,500); phased implementation.

Universal Service Fund (USF)

New Jersey Universal Service Fund

Age 65+ prioritized, NJ resident, utility customer, low-income.

~$3,970/month (individual, 185% FPL).

Not assessed; income-focused.

Must owe >$25 on bill; combines with LIHEAP if eligible.

Home Energy Assistance Program (LIHEAP)

New Jersey LIHEAP

Age 60+ prioritized, NJ resident, low-income household.

~$3,970/month (individual, 185% FPL).

Not assessed; income-focused.

Covers oil, gas, electric; emergency aid available.

NJ Family Caregiver Support Program (via NFCSP)

New Jersey Family Caregiver Support Program

Caregivers of 60+ needing care or 55+ caregivers of others; NJ resident; functional needs (2+ ADLs).

Prioritizes ~$24,980/year (individual); no strict cap.

Not assessed; need-based.

21 AAAs; rural/low-income priority.

VA Aid and Attendance (A&A) and Housebound Benefits

New Jersey VA Aid and Attendance/Housebound

Age 65+ or disabled veteran/spouse, NJ resident, wartime service, need for ADL help (A&A) or homebound.

Net income < ~$1,984/month (veteran with dependent, A&A); pension offsets income.

~$155,356 (net worth limit).

High veteran demand in urban/rural areas.