We arrange tours, appointments, and even moving support so you don’t have to
The Heritage Center is situated in Huntington, West Virginia, offering a captivating view of the Ohio River and its proximity to Harris Riverfront Park. This community serves as a Skilled Nursing Facility, providing a Transitional Care Unit that caters to individuals recovering swiftly from surgery or illness. Additionally, the Heritage Center includes a specialized Homestead Unit, dedicated to offering exceptional care for those with Alzheimer’s and dementia.
The center’s core values revolve around a resident/patient-centered philosophy, ensuring that every person is treated with the utmost dignity and respect. With a wide range of services and clinical capabilities, the Heritage Center caters to individuals of all ages, focusing on personalized activities and high-quality clinical programs aimed at achieving positive outcomes. Visitors are encouraged to explore the website and contact the center for additional information or clarification on the extensive amenities available, such as private and semi-private rooms, scenic views, a beauty salon/barber services, cable television, and a smoke-free environment.
Gretchen Vakiener has over 20 years of experience in senior care, having managed skilled nursing, assisted living, and memory care communities. She served as Executive Director at Friendship Village of Columbus and opened Traditions of Hanover as Executive Director, achieving full occupancy. Gretchen later advanced to Regional Director of Operations and Vice President of Sales and Marketing at Heritage Senior Living.
Official CMS rating based on health inspections, staffing and quality measures.
Official CMS rating based on deficiencies found during state health inspections.
Official CMS rating based on nurse staffing hours per resident per day.
Official CMS rating based on clinical outcomes for residents.
Offers a balance of services and community atmosphere.
Occupancy is moderate, suggesting balanced demand.
This home supports both short-term rehab and long-term care, with residents staying for a wide range of durations.
25% of new residents, usually for short-term rehab.
51% of new residents, often for short stays.
24% of new residents, often for long-term daily care.
The portion of the home's budget spent on staff, including nurses, caregivers, and other employees who support care and operations.
All remaining costs needed to run the home, such as food, utilities, building maintenance, supplies and administrative expenses.
Active
Heritage Care Center is administrated by ELIZABETH TOWNSEND.
Ways to qualify for care at this community, including accepted programs and payment options.
This facility is certified for eligible Medicaid services.
This facility is certified for eligible Medicare services.
In West Virginia, the Department of Health and Human Resources, Office of Health Facility Licensure is responsible for the unannounced inspection and certification of all senior care facilities.
West Virginia average: 17 inspections
Assisted Living For seniors needing help with daily tasks but not full-time nursing.
Nursing Homes 24/7 care needed
-11%
+8%-20%Hospice Care
Memory Care Specialized care for those with Memory Loss, Alzheimer's, or dementia, ensuring safety and support.
Nursing Homes 24/7 care needed
+5%-21%+6%
Madison Park Healthcare -11%+8%-20%
Heritage Care Center +5%-21%+6%
0.7 miles from city center — 1.21 miles to nearest hospital (Cabell Huntington Hospital)
101 13th St, Huntington, WV 25708
Add your location
Source: CMS Payroll-Based Journal (Q2 2025)
| Role ⓘ | Count ⓘ | Avg Shift (hrs) ⓘ | Uses Contractors? ⓘ |
|---|---|---|---|
| Registered Nurse | 19 | 8.9 | No |
| Licensed Practical Nurse | 31 | 10 | No |
| Certified Nursing Assistant | 70 | 9.3 | No |
| Role ⓘ | Employees ⓘ | Contractors ⓘ | Total Staff ⓘ | Total Hours ⓘ | Days Worked ⓘ | % of Days ⓘ | Avg Shift (hrs) ⓘ |
|---|---|---|---|---|---|---|---|
| Certified Nursing Assistant | 70 | 0 | 70 | 26,935 | 91 | 100% | 9.3 |
| Licensed Practical Nurse | 31 | 0 | 31 | 11,183 | 91 | 100% | 10 |
| Registered Nurse | 19 | 0 | 19 | 5,032 | 91 | 100% | 8.9 |
| Other Dietary Services Staff | 13 | 0 | 13 | 3,252 | 91 | 100% | 7.8 |
| Clinical Nurse Specialist | 12 | 0 | 12 | 2,504 | 68 | 75% | 8.1 |
| Speech Language Pathologist | 7 | 0 | 7 | 1,661 | 71 | 78% | 6.8 |
| Physical Therapy Aide | 4 | 0 | 4 | 1,321 | 71 | 78% | 7.3 |
| Mental Health Service Worker | 3 | 0 | 3 | 945 | 66 | 73% | 8 |
| Physical Therapy Assistant | 2 | 0 | 2 | 914 | 65 | 71% | 8 |
| Qualified Social Worker | 4 | 0 | 4 | 748 | 66 | 73% | 6 |
| Qualified Activities Professional | 2 | 0 | 2 | 665 | 91 | 100% | 7.3 |
| Nurse Practitioner | 2 | 0 | 2 | 560 | 58 | 64% | 8 |
| Respiratory Therapy Technician | 3 | 0 | 3 | 529 | 62 | 68% | 7.4 |
| Other Social Services Staff | 1 | 0 | 1 | 528 | 68 | 75% | 7.8 |
| Administrator | 2 | 0 | 2 | 520 | 60 | 66% | 8 |
| Dental Services Staff | 1 | 0 | 1 | 424 | 53 | 58% | 8 |
| Occupational Therapy Aide | 0 | 5 | 5 | 231 | 41 | 45% | 5.1 |
| Medical Director | 0 | 1 | 1 | 90 | 78 | 86% | 1.2 |
| Occupational Therapy Assistant | 0 | 4 | 4 | 85 | 34 | 37% | 2.4 |
Last Health inspection on Sep 2025
9.62 citations per inspection (avg)
Citations can result from standard inspections or complaint-based investigations.
Corrected
Corrected
Corrected
Corrected
Source: CMS Long-Term Care Facility Characteristics (Data as of Jan 2026)
Active councils help families stay involved in care decisions and facility operations.
These measures show how residents usually do over time at this home, based on health outcomes and preventive care.
33% above West Virginia average.
29% above West Virginia average.
19% above West Virginia average.
33% above West Virginia average.
97% above West Virginia average.
5% below West Virginia average.
22% below West Virginia average.
13% below West Virginia average.
3% below West Virginia average.
2% above West Virginia average.
12% below West Virginia average.
9% worse than West Virginia average
294% worse than West Virginia average Federal penalties imposed by CMS for regulatory violations, including civil money penalties (fines) and denials of payment for new Medicare/Medicaid admissions.
Source: CMS Penalties Database (Data as of Jan 2026)
Penalties are imposed by CMS for violations of federal nursing home regulations.
Last updated: Jan 2026
Historical financial and operational data for Heritage Care Center based on CMS SNF Cost Reports.
Loading trend charts...
Care Cost Calculator: See Prices in Your Area
Nursing Home Data Explorer
Don’t Wait Too Long: 7 Red Flag Signs Your Parent Needs Assisted Living Now
The True Cost of Assisted Living in 2025 – And How Families Are Paying For It
Understanding Senior Living Costs: Pricing Models, Discounts & Financial Assistance
We help families find affordable senior communities and unlock same day discounts, Medicaid, and Medicare options tailored to your needs.
Contact us Today
Touring a community? Use this expert-backed checklist to stay organized, ask the right questions, and find the perfect fit.
We'll send you a PDF version of the touring checklist.
