Heritage Care Center

Heritage Care Center

101 13th St, Huntington, WV 25708 View Map

Heritage Care Center is a Nursing Home in West Virginia

Heritage Care Center is a Nursing Home in West Virginia

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Overview of Heritage Care Center

The Heritage Center is situated in Huntington, West Virginia, offering a captivating view of the Ohio River and its proximity to Harris Riverfront Park. This community serves as a Skilled Nursing Facility, providing a Transitional Care Unit that caters to individuals recovering swiftly from surgery or illness. Additionally, the Heritage Center includes a specialized Homestead Unit, dedicated to offering exceptional care for those with Alzheimer’s and dementia.

The center’s core values revolve around a resident/patient-centered philosophy, ensuring that every person is treated with the utmost dignity and respect. With a wide range of services and clinical capabilities, the Heritage Center caters to individuals of all ages, focusing on personalized activities and high-quality clinical programs aimed at achieving positive outcomes. Visitors are encouraged to explore the website and contact the center for additional information or clarification on the extensive amenities available, such as private and semi-private rooms, scenic views, a beauty salon/barber services, cable television, and a smoke-free environment.

Managed by Gretchen Vakiener

Executive Director

Gretchen Vakiener has over 20 years of experience in senior care, having managed skilled nursing, assisted living, and memory care communities. She served as Executive Director at Friendship Village of Columbus and opened Traditions of Hanover as Executive Director, achieving full occupancy. Gretchen later advanced to Regional Director of Operations and Vice President of Sales and Marketing at Heritage Senior Living.

Quality ratings

Measured by Centers for Medicare & Medicaid Services (CMS)

Nurse hours per resident 2.86/day
Overall rating Info Based on health inspections, staffing and quality measures.
1/5
Health Inspection Info Based on deficiencies found during state health inspections.
1/5
Staffing Info Based on nurse staffing hours per resident per day.
2/5
Quality Measures Info Based on clinical outcomes for residents.
1/5

Capacity and availability

Medium-capacity home

Offers a balance of services and community atmosphere.

Total beds 160

This home usually has availability

Lower occupancy suggests more openings may be available.

Lower demand than the West Virginia average
Occupancy rate 70.9%
Residents per day (avg) 154
Occupancy rate
70.9%
Residents per day (avg)
154

Who this home usually serves

TYPE OF STAY

Mix of rehab and long-term care

This home supports both short-term rehab and long-term care, with residents staying for a wide range of durations.

Breakdown by payment type

Medicare

30% of new residents, usually for short-term rehab.

Typical stay 12 - 13 months

Private pay

48% of new residents, often for short stays.

Typical stay 20 days

Medicaid

22% of new residents, often for long-term daily care.

Typical stay 1 - 2 months

Finances and operations

Voluntary non-profit home
Church
Home revenue
$29.5M
Surplus of revenue
$3.4M
Voluntary non-profit home Church
Home revenue
$29,499,292.00
Surplus of revenue
$3,366,081.00
Payroll costs Info The portion of the home's budget spent on staff, including nurses, caregivers, and other employees who support care and operations.
$7.3M
24.9% of revenue
Other operating costs Info All remaining costs needed to run the home, such as food, utilities, building maintenance, supplies and administrative expenses.
$18.8M
Total costs $26.1M
Bed community size
160-bed community
A large-scale community that may provide a wide range of amenities, services, and structured programs.
Years in operation
1 year in operation
A newer community that may feature more recent facilities and programs.
Walk Score
Walk Score: 85 / 100
Very walkable. Most errands can be accomplished on foot, and many essentials are within a short walk.

About this community

License Status
Active
Facility Type
NURSING HOME (NH)
License Date
November 1, 2024
License Expiration
October 31, 2025

Additional licensing details

License number: 69
County: Cabell

Ownership & operating entity

Heritage Care Center is administrated by ELIZABETH TOWNSEND.

Type Of Units

Supplemental Security Income Beds Units available for residents receiving Supplemental Security Income (SSI) benefits.
0 units
Certified LTC
160 units
Total beds
160 units

Contact Information

Fax: (304)529-1366

Types of Care at Heritage Care Center

Skilled Nursing Memory Care Hospice Care
Contact Heritage Care Center

Access & Eligibility

Ways to qualify for care at this community, including accepted programs and payment options.

Medicaid Accepted

This facility is certified for eligible Medicaid services.

Medicare Accepted

This facility is certified for eligible Medicare services.

Payment & Funding Options

Medicaid Medicare

Inspection History

In West Virginia, the Department of Health and Human Resources, Office of Health Facility Licensure is responsible for the unannounced inspection and certification of all senior care facilities.

0 visits/inspections

West Virginia average: 17 inspections

Comparison Chart

The information below is reported by the West Virginia Department of Health and Human Resources, Office of Health Facility Licensure.
Compare Nursing Homes around Huntington
Madison Park Healthcare
AL

Assisted Living For seniors needing help with daily tasks but not full-time nursing.

SNF

Nursing Homes 24/7 care needed

Huntington
41
Yes
63
MPH TRUST
95.4%
$7,905,947.00
$2,603,481.00
32.9%
39.70
4/5
3.9186
4/5
4/5
3/5
-
Suite
Heritage Care Center
HC

Hospice Care

MC

Memory Care Specialized care for those with Memory Loss, Alzheimer's, or dementia, ensuring safety and support.

SNF

Nursing Homes 24/7 care needed

Huntington
160
No
85
PULASKI MEMORIAL HOSPITAL
70.9%
$29,495,574.00
$7,338,014.00
24.9%
154.10
1/5
2.8618
1/5
2/5
1/5
1
-

Places of interest near Heritage Care Center

Address 0.7 miles from city center

Address 101 13th St, Huntington, WV 25708

Calculate Travel Distance to Heritage Care Center

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Address

Staffing Data

Source: CMS Payroll-Based Journal (Q2 2025)

186
Total Staff
176
Employees
10
Contractors
58,127
Total Hours (Quarter)
73
Avg Staff/Day
8.8
Avg Shift (hrs)
Nursing Staff Breakdown
Role Count Avg Shift (hrs) Uses Contractors?
Registered Nurse198.9 No
Licensed Practical Nurse3110 No
Certified Nursing Assistant709.3 No
Staff by Category
Administration
3 staff
4.3hs shift avg
Nursing Staff
120 staff
9.4hs shift avg
Physicians & Practitioners
14 staff
8.1hs shift avg
Therapy Services
25 staff
6.8hs shift avg
Activities & Recreation
2 staff
7.3hs shift avg
Social Services
5 staff
6.6hs shift avg
Dietary Services
13 staff
7.8hs shift avg
Other Services
4 staff
8hs shift avg
Contractor Analysis
0.7%
of total hours from contractors
406 contractor hours this quarter
Medical Director: 1 Occupational Therapy Aide: 5 Occupational Therapy Assistant: 4
Role Employees Contractors Total Staff Total Hours Days Worked % of Days Avg Shift (hrs)
Certified Nursing Assistant7007026,93591100%9.3
Licensed Practical Nurse3103111,18391100%10
Registered Nurse190195,03291100%8.9
Other Dietary Services Staff130133,25291100%7.8
Clinical Nurse Specialist120122,5046875%8.1
Speech Language Pathologist7071,6617178%6.8
Physical Therapy Aide4041,3217178%7.3
Mental Health Service Worker3039456673%8
Physical Therapy Assistant2029146571%8
Qualified Social Worker4047486673%6
Qualified Activities Professional20266591100%7.3
Nurse Practitioner2025605864%8
Respiratory Therapy Technician3035296268%7.4
Other Social Services Staff1015286875%7.8
Administrator2025206066%8
Dental Services Staff1014245358%8
Occupational Therapy Aide0552314145%5.1
Medical Director011907886%1.2
Occupational Therapy Assistant044853437%2.4

Health Inspection History

Source: CMS Health Citations (Aug 2022 – Sep 2025)

8
Inspections
77
Total Citations
2
Critical (J-L)
0
Serious (G-I)
9.62
Citations/Inspection
Sep 2025
Last Inspection
Citation Severity Distribution
Minor (A-C)
0
Moderate (D-F)
75
Serious (G-I)
0
Critical (J-L)
2
What do these levels mean?
Top Deficiency Categories
Quality of Life & Care
22
29% of total
Resident Rights
13
17% of total
Pharmacy Services
8
10% of total
Infection Control
5
6% of total
Administration
4
5% of total
Abuse, Neglect & Exploitation
2
3% of total
Citation Sources
Standard Inspections 56
Complaint Investigations 30
State Comparison (WV)
Avg Citations (State)
43.1
This Facility: 77
Avg Critical (State)
0.8
This Facility: 2
Recent Citations (Last 3 Years)
DateSeverity ?CategoryTagStatus
Sep 30, 2025 D AdministrationF0770 Corrected
Sep 30, 2025 E Infection ControlF0880 Corrected
Sep 30, 2025 D Infection ControlF0883 Corrected
Sep 30, 2025 E NutritionF0812 Corrected
Sep 30, 2025 E PharmacyF0755 Corrected
Sep 30, 2025 E PharmacyF0756 Corrected
Sep 30, 2025 E PharmacyF0761 Corrected
Sep 30, 2025 E Quality of CareF0677 Corrected
Sep 30, 2025 E Quality of CareF0684 Corrected
Sep 30, 2025 E Quality of CareF0686 Corrected
Sep 30, 2025 D Care PlanningF0656 Corrected
Sep 30, 2025 D Care PlanningF0842 Corrected
Sep 30, 2025 D Resident RightsF0552 Corrected
Sep 30, 2025 D Resident RightsF0628 Corrected
May 01, 2024 E AdministrationF0868 Corrected
May 01, 2024 K Quality of CareF0678 Corrected
Mar 27, 2024 K Abuse/NeglectF0600 Corrected
Mar 27, 2024 D AdministrationF0838 Corrected
Mar 27, 2024 E EnvironmentalF0919 Corrected
Mar 27, 2024 F Infection ControlF0880 Corrected
Mar 27, 2024 F Infection ControlF0881 Corrected
Mar 27, 2024 F Infection ControlF0882 Corrected
Mar 27, 2024 E Nursing ServicesF0726 Corrected
Mar 27, 2024 E Nursing ServicesF0732 Corrected
Mar 27, 2024 E NutritionF0812 Corrected
Mar 27, 2024 D Quality of CareF0679 Corrected
Mar 27, 2024 E Quality of CareF0684 Corrected
Mar 27, 2024 D Quality of CareF0689 Corrected
Mar 27, 2024 D Quality of CareF0690 Corrected
Mar 27, 2024 D Quality of CareF0695 Corrected
Mar 27, 2024 D Quality of CareF0791 Corrected
Mar 27, 2024 D Care PlanningF0640 Corrected
Mar 27, 2024 E Care PlanningF0644 Corrected
Mar 27, 2024 D Care PlanningF0645 Corrected
Mar 27, 2024 D Care PlanningF0657 Corrected
Mar 27, 2024 E Care PlanningF0842 Corrected
Mar 27, 2024 D Resident RightsF0558 Corrected
Mar 27, 2024 D Resident RightsF0561 Corrected
Mar 27, 2024 D Resident RightsF0565 Corrected
Mar 27, 2024 E Resident RightsF0585 Corrected
Jan 23, 2024 D Abuse/NeglectF0609 Corrected
Jan 23, 2024 E NutritionF0804 Corrected
Jan 23, 2024 E Quality of CareF0677 Corrected
Jan 23, 2024 D Quality of CareF0684 Corrected
Jan 23, 2024 E Quality of CareF0689 Corrected
Jan 23, 2024 E Care PlanningF0842 Corrected
Jan 23, 2024 D Resident RightsF0550 Corrected
Jan 23, 2024 D Resident RightsF0584 Corrected
Sep 25, 2023 E PharmacyF0758 Corrected
Sep 25, 2023 E Quality of CareF0684 Corrected

Facility Characteristics

Source: CMS Long-Term Care Facility Characteristics (Data as of Jan 2026)

Ownership: For-Profit Corporation
Part of: Genesis
Resident Census by Payment Source
151 Total Residents
Medicare 10 (6.6%)
Medicaid 128 (84.8%)
Private Pay/Other 13 (8.6%)
Specialized Care Beds
28 Total Specialty Beds
17.5% of Bed Capacity
28
Alzheimer's / Dementia Beds
17.5%
Programs & Services
Residents' Group
Family Engagement

Active councils help families stay involved in care decisions and facility operations.

Quality Measures

CMS quality measures assess care quality for long-stay and short-stay residents. Lower percentages generally indicate better outcomes for most measures.

Source: CMS Nursing Home Compare (Data as of Jan 2026)

High-Risk Clinical Events
14.9 Score
32% worse than avg West Virginia avg: 11.3

Composite score based on pressure ulcers, falls with injury, weight loss, walking ability decline, and ADL decline

Functional Decline
26.7 Score
26% worse than avg West Virginia avg: 21.1

Composite score based on ADL decline, walking ability decline, and incontinence

Long-Stay Resident Measures

Measures for residents who stay 101 days or more. For most measures, lower percentages indicate better care.

Need for Help with Daily Activities Increased
25.1%
Lost Too Much Weight
5.8%
Urinary Tract Infection
1.9%
Depressive Symptoms
4.8%
Falls with Major Injury
6.0%
Pneumococcal Vaccine
94.4%
Antipsychotic Use
11.5%
Walking Ability Worsened
28.0%
Influenza Vaccine
99.3%
High Risk Residents with Pressure Ulcers
9.8%
Low Risk Long-Stay Residents with Bowel/Bladder Incontinence
26.9%
Short-Stay Resident Measures

Measures for residents who stay 100 days or less (typically rehabilitation patients).

Pneumococcal Vaccine
71.8% 9% worse than avg West Virginia: 78.6%
Short-Stay Residents Who Received a New Antipsychotic Medication
4.0% 294% worse than avg West Virginia: 1.0%
Influenza Vaccine
79.1% Near average West Virginia: 79.4%

Penalties & Fines

Federal penalties imposed by CMS for regulatory violations, including civil money penalties (fines) and denials of payment for new Medicare/Medicaid admissions.

Source: CMS Penalties Database (Data as of Jan 2026)

Total Fines $92K West Virginia avg: $54K 70% worse than avg
Number of Fines 1 West Virginia avg: 1.5
Compared to West Virginia Average Facility: $92K | West Virginia Avg: $54K
Penalty History

Showing all 1 penalties (Mar 2024 - Mar 2024)

Mar 26, 2024 Civil Money Penalty
$92K

Guides for Better Senior Living

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Claim What’s Yours: Financial Aid for West Virginia Seniors

Program
State Program Name
Eligibility
Benefits
Aged and Disabled Waiver
WV Medicaid A&D Waiver
  • General: Age 65+ or disabled, West Virginia resident, Medicaid-eligible, nursing home-level care need.
  • Income Limits (2025): ~$2,829/month (300% FBR, individual).
  • Asset Limits: $2,000 (individual), $3,000 (couple).
  • WV Specifics: Rural state; limited providers in some areas.
  • Services: Personal care (5-7 hours/day), respite (240 hours/year), adult day care (~$60/day), home aides.
West Virginia Lighthouse Program
WV Lighthouse
  • General: Age 60+, West Virginia resident, at risk of nursing home.
  • Income Limits: ~$2,000/month (individual, varies).
  • Asset Limits: $5,000 (individual).
  • WV Specifics: Limited funding; rural focus.
  • Services: In-home care (3-5 hours/week), respite (up to 10 days/year), transportation (~5 trips/month).
Older Americans Act (OAA) Services
West Virginia OAA Services
  • General: Age 60+, WV resident; no income/asset limits.
  • Income Limits (2025): None; donations encouraged.
  • Asset Limits: Not assessed.
  • WV Specifics: Includes Meals on Wheels; serves ~20,000 annually; rural emphasis.
  • Services: Meals (~$5-$7/meal), transportation, homemaker services (~4 hours/week), respite (~5 days/year), legal aid.
Medicare Savings Program (MSP)
West Virginia Medicare Savings Program
  • General: Age 65+ or disabled, WV resident, Medicare Part A/B.
  • Income Limits (2025): ~$2,510/month (QMB), ~$3,380/month (SLMB), ~$3,598/month (QI)—individual.
  • Asset Limits: $9,430 (individual), $14,130 (couple).
  • WV Specifics: Includes Extra Help for Part D; no waitlist.
  • Services: Covers Part B premiums ($174.70/month), deductibles ($240/year), copays (~20%).
Low-Income Energy Assistance Program (LIEAP)
West Virginia LIEAP
  • General: Age 60+ prioritized, WV resident, low-income household.
  • Income Limits (2025): ~$3,970/month (185% FPL).
  • Asset Limits: Not assessed.
  • WV Specifics: Covers gas, electric, wood; emergency aid available.
  • Services: Heating aid ($300-$1,000/season), emergency aid ($500 max).
Family Caregiver Support Program (FCSP)
West Virginia Family Caregiver Support Program
  • General: Caregivers of 60+ needing care or 55+ caregivers of others; WV resident; 2+ ADLs.
  • Income Limits (2025): No strict cap; prioritizes low-income (~$24,980/year).
  • Asset Limits: Not assessed.
  • WV Specifics: Includes grandparent caregivers; serves ~1,500 annually.
  • Services: Respite (4-6 hours/week or 5 days/year), adult day care ($60/day), training, supplies (~$500/year).
Senior Community Service Employment Program (SCSEP)
West Virginia SCSEP
  • General: Age 55+, unemployed, low-income, WV resident.
  • Income Limits (2025): ~$1,983/month (125% FPL).
  • Asset Limits: Not specified.
  • WV Specifics: Priority for veterans, rural residents; AARP partnership.
  • Services: Paid training (~20 hours/week at ~$7.25/hour), job placement.
VA Aid and Attendance (A&A) and Housebound Benefits
West Virginia VA Aid and Attendance/Housebound
  • General: Age 65+ or disabled veteran/spouse, WV resident, wartime service, ADL help (A&A) or homebound.
  • Income Limits (2025): Net income < ~$1,984/month (veteran with dependent, A&A); pension offsets income.
  • Asset Limits: ~$155,356 (net worth).
  • WV Specifics: High rural veteran use; supports care costs.
  • Services: Cash (~$1,433-$2,642/month veteran, ~$951-$1,318 spouse) for care costs.
Homestead Exemption for Seniors
West Virginia Homestead Exemption
  • General: Age 65+ or totally disabled, WV resident, homeowner (homestead).
  • Income Limits (2025): None; tax-based eligibility.
  • Asset Limits: Not assessed.
  • WV Specifics: $20,000 assessed value exemption; saves ~$200-$400/year.
  • Services: Tax exemption (~$200-$400/year avg.).
Senior Farmers’ Market Nutrition Program (SFMNP)
West Virginia SFMNP
  • General: Age 60+, WV resident, low-income.
  • Income Limits (2025): ~$2,322/month (185% FPL).
  • Asset Limits: Not assessed.
  • WV Specifics: Vouchers (~$50/season); serves ~10,000 annually.
  • Services: Vouchers (~$50/season) for produce at farmers’ markets.

Claim What’s Yours Financial Aid for West Virginia Seniors

WV Medicaid A&D Waiver

Aged and Disabled Waiver

Requirements:
  • General:
    Age 65+ or disabled, West Virginia resident, Medicaid-eligible, nursing home-level care need.
  • Income Limits (2025):
    ~$2,829/month (300% FBR, individual).
  • Asset Limits:
    $2,000 (individual), $3,000 (couple).
  • WV Specifics:
    Rural state; limited providers in some areas.
Benefits without Contact:
  • Services: Personal care (5-7 hours/day), respite (240 hours/year), adult day care (~$60/day), home aides.
WV Lighthouse

West Virginia Lighthouse Program

Requirements:
  • General:
    Age 60+, West Virginia resident, at risk of nursing home.
  • Income Limits:
    ~$2,000/month (individual, varies).
  • Asset Limits:
    $5,000 (individual).
  • WV Specifics:
    Limited funding; rural focus.
Benefits without Contact:
  • Services: In-home care (3-5 hours/week), respite (up to 10 days/year), transportation (~5 trips/month).
West Virginia OAA Services

Older Americans Act (OAA) Services

Requirements:
  • General:
    Age 60+, WV resident; no income/asset limits.
  • Income Limits (2025):
    None; donations encouraged.
  • Asset Limits:
    Not assessed.
  • WV Specifics:
    Includes Meals on Wheels; serves ~20,000 annually; rural emphasis.
Benefits without Contact:
  • Services: Meals (~$5-$7/meal), transportation, homemaker services (~4 hours/week), respite (~5 days/year), legal aid.
West Virginia Medicare Savings Program

Medicare Savings Program (MSP)

Requirements:
  • General:
    Age 65+ or disabled, WV resident, Medicare Part A/B.
  • Income Limits (2025):
    ~$2,510/month (QMB), ~$3,380/month (SLMB), ~$3,598/month (QI)—individual.
  • Asset Limits:
    $9,430 (individual), $14,130 (couple).
  • WV Specifics:
    Includes Extra Help for Part D; no waitlist.
Benefits without Contact:
  • Services: Covers Part B premiums ($174.70/month), deductibles ($240/year), copays (~20%).
West Virginia LIEAP

Low-Income Energy Assistance Program (LIEAP)

Requirements:
  • General:
    Age 60+ prioritized, WV resident, low-income household.
  • Income Limits (2025):
    ~$3,970/month (185% FPL).
  • Asset Limits:
    Not assessed.
  • WV Specifics:
    Covers gas, electric, wood; emergency aid available.
Benefits without Contact:
  • Services: Heating aid ($300-$1,000/season), emergency aid ($500 max).
West Virginia Family Caregiver Support Program

Family Caregiver Support Program (FCSP)

Requirements:
  • General:
    Caregivers of 60+ needing care or 55+ caregivers of others; WV resident; 2+ ADLs.
  • Income Limits (2025):
    No strict cap; prioritizes low-income (~$24,980/year).
  • Asset Limits:
    Not assessed.
  • WV Specifics:
    Includes grandparent caregivers; serves ~1,500 annually.
Benefits without Contact:
  • Services: Respite (4-6 hours/week or 5 days/year), adult day care ($60/day), training, supplies (~$500/year).
West Virginia SCSEP

Senior Community Service Employment Program (SCSEP)

Requirements:
  • General:
    Age 55+, unemployed, low-income, WV resident.
  • Income Limits (2025):
    ~$1,983/month (125% FPL).
  • Asset Limits:
    Not specified.
  • WV Specifics:
    Priority for veterans, rural residents; AARP partnership.
Benefits without Contact:
  • Services: Paid training (~20 hours/week at ~$7.25/hour), job placement.
West Virginia VA Aid and Attendance/Housebound

VA Aid and Attendance (A&A) and Housebound Benefits

Requirements:
  • General:
    Age 65+ or disabled veteran/spouse, WV resident, wartime service, ADL help (A&A) or homebound.
  • Income Limits (2025):
    Net income < ~$1,984/month (veteran with dependent, A&A); pension offsets income.
  • Asset Limits:
    ~$155,356 (net worth).
  • WV Specifics:
    High rural veteran use; supports care costs.
Benefits without Contact:
  • Services: Cash (~$1,433-$2,642/month veteran, ~$951-$1,318 spouse) for care costs.
West Virginia Homestead Exemption

Homestead Exemption for Seniors

Requirements:
  • General:
    Age 65+ or totally disabled, WV resident, homeowner (homestead).
  • Income Limits (2025):
    None; tax-based eligibility.
  • Asset Limits:
    Not assessed.
  • WV Specifics:
    $20,000 assessed value exemption; saves ~$200-$400/year.
Benefits without Contact:
  • Services: Tax exemption (~$200-$400/year avg.).
West Virginia SFMNP

Senior Farmers’ Market Nutrition Program (SFMNP)

Requirements:
  • General:
    Age 60+, WV resident, low-income.
  • Income Limits (2025):
    ~$2,322/month (185% FPL).
  • Asset Limits:
    Not assessed.
  • WV Specifics:
    Vouchers (~$50/season); serves ~10,000 annually.
Benefits without Contact:
  • Services: Vouchers (~$50/season) for produce at farmers’ markets.
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