Pleasant View Center

Memory Care Home
Overview of Pleasant View Center

Pleasant View Retirement is a charming senior living community located in a serene setting, providing a comfortable and enriching environment for older adults seeking a vibrant retirement lifestyle. The community offers a range of care options, including independent living, assisted living, and memory care, ensuring that residents receive the support and assistance they need while maintaining their independence. The spacious and well-appointed apartments are designed with seniors in mind, offering a variety of floor plans to suit individual preferences. The dedicated and compassionate staff at Pleasant View Retirement are available around the clock to provide personalized care, ensuring the well-being and safety of each resident.

At Pleasant View Retirement, residents can enjoy a wide range of amenities and activities that cater to their interests and promote an active and engaging lifestyle. From delicious meals served in a restaurant-style dining room to a calendar filled with social events, educational programs, and recreational activities, there is something for everyone to enjoy. The community also offers beautifully landscaped outdoor spaces, providing opportunities for relaxation and enjoyment of nature. With a focus on fostering a welcoming and supportive community, Pleasant View Retirement aims to enhance the quality of life for its residents, providing them with a comfortable and fulfilling retirement experience.

(503) 975-6777

Quality ratings

Measured by Centers for Medicare & Medicaid Services (CMS)

Overall rating Info Official CMS rating based on health inspections, staffing and quality measures.
1/5
New Hampshire average: 3.0/5
Health Inspection Info Official CMS rating based on deficiencies found during state health inspections.
1/5
New Hampshire average: 2.9/5
Staffing Info Official CMS rating based on nurse staffing hours per resident per day.
2/5
New Hampshire average: 3.2/5
Quality Measures Info Official CMS rating based on clinical outcomes for residents.
2/5
New Hampshire average: 3.2/5

Nursing care per resident

Info Average daily nursing hours per resident (adjusted for acuity). Higher values indicate more nursing time per resident.
3h 21m per day

This home provides 22% less nursing time per resident than the state average.

New Hampshire average: 4h 17m per day

Staffing hours breakdown

Info Hours of care per resident per day, broken down by staff type. Data from CMS Medicare.
Staff type Facility State avg National avg
Registered Nurse (RN) Info Registered nurse hours per resident per day. 34m per day 45m per day 41m per day
LPN / LVN Info Licensed Practical Nurse / Licensed Vocational Nurse hours per resident per day. 31m per day 46m per day 52m per day
Nurse Aide Info Nurse aide hours per resident per day. 2h 28m per day 2h 23m per day 2h 21m per day
Total Nursing (Weekend) Info Total number of nurse staff hours per resident per day on weekends. 3h 12m per day 3h 26m per day 3h 26m per day
Physical Therapist Info Physical therapist staff hours per resident per day. 2m per day 4m per day 4m per day
RN (Weekend) Info Registered nurse hours per resident per day on weekends. 23m per day 31m per day 29m per day

Capacity and availability

Medium-capacity home

Offers a balance of services and community atmosphere.

Total beds 174

This home usually has availability

Lower occupancy suggests more openings may be available.

Lower demand than the New Hampshire average
Occupancy rate 82.1%
Residents per day (avg) 148
Occupancy rate
82.1%
Residents per day (avg)
148

Who this home usually serves

TYPE OF STAY

Mostly short-term rehab stays

Most residents typically stay for a few weeks or months before returning home or moving on.

Might be optimal for
Short stays Recovery Medicare-covered care

Breakdown by payment type

Medicare

45% of new residents, usually for short-term rehab.

Typical stay 26 days

Private pay

18% of new residents, often for short stays.

Typical stay 3 - 4 months

Medicaid

37% of new residents, often for long-term daily care.

Typical stay 7 - 8 months

Finances and operations

Proprietary home
Other
Home revenue
$23.1M
Operating loss
-$46.3K
Proprietary home Other
Home revenue
$23,111,218.00
Operating loss
$-46,259.00
Payroll costs Info The portion of the home's budget spent on staff, including nurses, caregivers, and other employees who support care and operations.
$5.5M
23.8% of revenue
Other operating costs Info All remaining costs needed to run the home, such as food, utilities, building maintenance, supplies and administrative expenses.
$17.6M
Total costs $23.2M
Bed community size
174-bed community
A large-scale community that may provide a wide range of amenities, services, and structured programs.
Walk Score
Walk Score: 9 / 100
Car-dependent. Most errands require a car, with limited nearby walkable options.

About this community

License Status
Active
Facility Type
Nursing Home
License Date
January 3, 2026
License Expiration
February 28, 2027

Additional licensing details

License number: 4520
CMS Certification Number: 305045
County: Merrimack

Ownership & operating entity

Pleasant View Center is administrated by RICHARD C ROGERS.

What does this home offer?

Housing options icon
Housing options icon

Housing Options: Private Rooms / Semi-Private Rooms

Building type icon
Building type icon

Building Type: Mid-rise

Transportation services icon
Transportation services icon

Transportation Services

Fitness and recreation icon
Fitness and recreation icon

Fitness and Recreation

Types of Care at Pleasant View Center

Assisted Living Memory Care Nursing Home
Contact Pleasant View Center

Compare Memory Care around Concord

The information below is reported by the New Hampshire Department of Health and Human Services, Health Facilities Administration.
Merrimack County Nursing Home
SNF

Nursing Home 24/7 care needed

AL

Assisted Living For seniors needing help with daily tasks but not full-time nursing.

Boscawen
290
No
-
0
MOQUIN, HEATHER
77.5%
$27,554,072.00
$14,337,530.00
52%
258.70
4/5
5.4209
3/5
5/5
4/5
1
9
1
-42%
+27%
-4%
Private Rooms / Semi-Private Rooms
Pleasant View Center
SNF

Nursing Home 24/7 care needed

AL

Assisted Living For seniors needing help with daily tasks but not full-time nursing.

Concord
174
No
-
9
EICHLER, ABRAHAM
82.1%
$22,865,802.00
$5,510,037.00
24.1%
147.60
1/5
3.3524
1/5
2/5
2/5
2
46
1
+4%
-22%
+1%
Private Rooms / Semi-Private Rooms
Presidential Oaks
AL

Assisted Living For seniors needing help with daily tasks but not full-time nursing.

MC

Memory Care Specialized care for those with Memory Loss, Alzheimer's, or dementia, ensuring safety and support.

SNF

Nursing Homes 24/7 care needed

Concord
161
No
-
43
HIGGINS, JOYCE
52.1%
$10,129,623.00
$5,714,628.00
56.4%
69.10
4/5
4.8481
4/5
3/5
3/5
1
16
-
+31%
+13%
-36%
Private Rooms / Semi-Private Rooms
Epsom Healthcare Center
SNF

Nursing Home 24/7 care needed

AL

Assisted Living For seniors needing help with daily tasks but not full-time nursing.

Epsom
108
No
A+
30
BISHOP, TAMMY
89.4%
$12,951,802.00
$5,000,148.00
38.6%
101.90
3/5
3.5981
3/5
3/5
3/5
-
10
-
-18%
-16%
+10%
Private Rooms / Semi-Private Rooms
The Birches at Concord
AL

Assisted Living For seniors needing help with daily tasks but not full-time nursing.

MC

Memory Care Specialized care for those with Memory Loss, Alzheimer's, or dementia, ensuring safety and support.

RC

Respite Care

Concord
60
Yes
A+
17
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Private Rooms / Semi-Private Rooms

Places of interest near Pleasant View Center

Address 1.8 miles from city center — 0.29 miles to nearest hospital (New Hampshire Oncology-Hematology)

Address 239 Pleasant St, Concord, NH 03301

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Staffing Data

Source: CMS Payroll-Based Journal (Q2 2025)

275
Total Staff
110
Employees
165
Contractors
50,975
Total Hours (Quarter)
67
Avg Staff/Day
8.4
Avg Shift (hrs)
Nursing Staff Breakdown
Role Count Avg Shift (hrs) Uses Contractors?
Registered Nurse368.6 Yes
Licensed Practical Nurse698.1 Yes
Certified Nursing Assistant1448.3 Yes
Staff by Category
Administration
1 staff
8hs shift avg
Nursing Staff
264 staff
8.4hs shift avg
Physicians & Practitioners
6 staff
6.9hs shift avg
Therapy Services
0 staff
0hs shift avg
Activities & Recreation
0 staff
0hs shift avg
Social Services
0 staff
0hs shift avg
Dietary Services
2 staff
8.7hs shift avg
Other Services
2 staff
8.2hs shift avg
Contractor Analysis
32.9%
of total hours from contractors
16,794 contractor hours this quarter
Registered Nurse: 27 Certified Nursing Assistant: 82 Licensed Practical Nurse: 56
Role Employees Contractors Total Staff Total Hours Days Worked % of Days Avg Shift (hrs)
Certified Nursing Assistant628214428,42891100%8.3
Licensed Practical Nurse1356696,57991100%8.1
Registered Nurse927366,19791100%8.6
Medication Aide/Technician130133,7739099%11.3
Clinical Nurse Specialist5051,94091100%6.7
Mental Health Service Worker2021,0456673%8.2
RN Director of Nursing2029678695%6.9
Dietitian1015275763%9.2
Administrator1015126470%8
Nurse Practitioner1015126470%8
Other Dietary Services Staff1014966066%8.3

Health Inspection History

Inspections
Total health inspections 9

New Hampshire average 3.5


Last Health inspection on Jul 2025

Total health citations 46
Citations per inspection
5.11

Health citations are formal notices following inspections when they fail to comply with safety and care standards.

24 of 46 citations resulted from standard inspections; 17 of 46 resulted from complaint investigations; and 5 of 46 came from combined inspections (standard and complaint).

Breakdown of citation severity (last 3 years)
Critical Health citations More info 0
100% better than New Hampshire average

New Hampshire average: 0.2


Serious Health citations More info 1
900% worse than New Hampshire average

New Hampshire average: 0.1

0 critical citations More info New Hampshire average: 0.2

1 serious citation More info New Hampshire average: 0.1

37 moderate citations More info New Hampshire average: 12

8 minor citations More info New Hampshire average: 2
Citations history (last 3 years)
Abuse/Neglect moderate citation Jul 03, 2025
Corrected

Administration moderate citation Jul 03, 2025
Corrected

Infection Control moderate citation Jul 03, 2025
Corrected

Infection Control moderate citation Jul 03, 2025
Corrected

Facility Characteristics

Source: CMS Long-Term Care Facility Characteristics (Data as of Jan 2026)

Ownership: For-Profit Individual
Resident Census by Payment Source
142 Total Residents
Medicare 3 (2.1%)
Medicaid 122 (85.9%)
Private Pay/Other 17 (12%)
Programs & Services
Residents' Group
Family Engagement

Active councils help families stay involved in care decisions and facility operations.

Quality of care over time

These measures show how residents usually do over time at this home, based on health outcomes and preventive care.

High-risk clinical events score Info A composite score based on pressure ulcers, falls with injury, weight loss, walking ability decline, and activities of daily living decline. 12.4
9% worse than New Hampshire average

New Hampshire average: 11.4

Functional decline score Info A composite score based on activities of daily living decline, walking ability decline, and incontinence. 23.1
In line with New Hampshire average

New Hampshire average: 23.2

Long-stay resident measures
Need for Help with Daily Activities Increased Info Percent of long-stay residents whose need for help with daily activities has increased 22.0%
In line with New Hampshire average

New Hampshire average: 21.9%

Walking Ability Worsened Info Percent of long-stay residents whose ability to move independently worsened 20.8%
In line with New Hampshire average

New Hampshire average: 20.3%

Low Risk Residents with Bowel/Bladder Incontinence Info Percent of low risk long-stay residents who lose control of their bowels or bladder 26.5%
In line with New Hampshire average

New Hampshire average: 27.1%

Falls with Major Injury Info Percent of long-stay residents experiencing one or more falls with major injury 5.7%
24% worse than New Hampshire average

New Hampshire average: 4.6%

High Risk Residents with Pressure Ulcers Info Percent of long-stay high risk residents with pressure ulcers 4.1%
9% better than New Hampshire average

New Hampshire average: 4.5%

Urinary Tract Infection Info Percent of long-stay residents with a urinary tract infection 2.4%
In line with New Hampshire average

New Hampshire average: 2.5%

Lost Too Much Weight Info Percent of long-stay residents who lose too much weight 9.2%
65% worse than New Hampshire average

New Hampshire average: 5.6%

Depressive Symptoms Info Percent of long-stay residents who have depressive symptoms 29.3%
255% worse than New Hampshire average

New Hampshire average: 8.3%

Antipsychotic Use Info Percent of long-stay residents who received an antipsychotic medication 13.9%
20% better than New Hampshire average

New Hampshire average: 17.4%

Pneumococcal Vaccine Info Percent of long-stay residents assessed and appropriately given the pneumococcal vaccine 94.4%
In line with New Hampshire average

New Hampshire average: 96.0%

Influenza Vaccine Info Percent of long-stay residents assessed and appropriately given the seasonal influenza vaccine 95.4%
In line with New Hampshire average

New Hampshire average: 98.0%

Hospitalizations per 1,000 days Info Number of hospitalizations per 1,000 long-stay resident days. 2.24
36% worse than New Hampshire average

New Hampshire average: 1.65

ED visits per 1,000 days Info Number of outpatient emergency department visits per 1,000 long-stay resident days. 2.31
22% worse than New Hampshire average

New Hampshire average: 1.90

Short-stay resident measures
Pneumococcal Vaccine Info Percent of short-stay residents assessed and appropriately given the pneumococcal vaccine 79.3%
5% worse than New Hampshire average

New Hampshire average: 83.8%

Antipsychotic medication increase Info Percent of short-stay residents who newly received an antipsychotic medication 7.0%
343% worse than New Hampshire average

New Hampshire average: 1.6%

Influenza Vaccine Info Percent of short-stay residents assessed and appropriately given the seasonal influenza vaccine 49.3%
41% worse than New Hampshire average

New Hampshire average: 83.0%

Re-hospitalized after SNF stay Info Percentage of short-stay residents who were re-hospitalized after their nursing home admission. 23.0%
In line with New Hampshire average

New Hampshire average: 22.1%

Emergency department visits Info Percentage of short-stay residents who had an outpatient emergency department visit. 15.9%
13% worse than New Hampshire average

New Hampshire average: 14.1%

Falls with major injury Info Percentage of SNF residents who experience falls with major injury during their stay. 0.0%
100% better than New Hampshire average

New Hampshire average: 0.8%

Ability to care for self at discharge Info Percentage of residents at or above expected ability to care for themselves at discharge. 40.3%
25% worse than New Hampshire average

New Hampshire average: 53.7%

Successful return to home or community Info Rate of successful return to home or community from a skilled nursing facility. 43.8%
13% worse than New Hampshire average

New Hampshire average: 50.6%

Penalties and fines

Federal penalties imposed by CMS for regulatory violations, including civil money penalties (fines) and denials of payment for new Medicare/Medicaid admissions.

Source: CMS Penalties Database (Data as of Jan 2026)

Total fines amount $13K
61% lower than New Hampshire average

New Hampshire average: $33K

Number of fines 2
In line with New Hampshire average

New Hampshire average: 1.9

Payment Denials Info Serious action where Medicare and/or Medicaid temporarily stops payments for new residents until issues are fixed. 0
100% fewer payment denials than New Hampshire average

New Hampshire average: 0.1

Fines amount comparison
Fines amount comparison
This facility $13K
New Hampshire average $33K
Penalty History

Penalties are imposed by CMS for violations of federal nursing home regulations.

Civil Money Penalty Info Fines imposed for noncompliance, which can be assessed per day or per instance of violation. Feb 26, 2025
$9K
Civil Money Penalty Info Fines imposed for noncompliance, which can be assessed per day or per instance of violation. Dec 11, 2023
$4K

Last updated: Jan 2026

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Financial Aid for New Hampshire Seniors

Get financial aid guidance

Choices for Independence

NH Medicaid CFI Waiver

Age 65+ or disabled, New Hampshire resident, Medicaid-eligible, nursing home-level care need.

~$2,829/month (300% FBR, individual).

$2,000 (individual), $3,000 (couple).

Small state; rural access emphasis.

NH ServiceLink Aging and Disability Resource Center

NH ServiceLink

Age 60+, New Hampshire resident, or caregiver.

No strict limit; prioritizes low-income.

Not applicable.

Primarily referral-based; limited direct funding.

Old Age Assistance (OAA)

New Hampshire Old Age Assistance

Age 65+, NH resident, US citizen/eligible alien, not in public institution.

~$1,063/month (individual, net after deductions); varies by living arrangement.

$1,500 (individual), $2,000 (couple).

Automatic Medicaid eligibility; estate recovery applies.

New Hampshire Family Caregiver Program (via NFCSP)

New Hampshire Family Caregiver Program

Caregivers of 60+ needing care or 55+ caregivers of others; NH resident; functional needs (2+ ADLs).

Prioritizes ~$24,980/year (individual); no strict cap.

Not assessed; need-based.

13 ServiceLink locations; rural/low-income priority.

Medicare Savings Program (MSP)

New Hampshire Medicare Savings Program

Age 65+ or disabled, NH resident, Medicare Part A/B.

~$2,510/month (QMB), ~$3,380/month (SLMB), ~$3,598/month (QI)—individual.

$9,430 (individual), $14,130 (couple).

Three tiers; no waitlist; includes Extra Help for Part D.

New Hampshire Fuel Assistance Program (FAP)

New Hampshire Fuel Assistance Program

Age 60+ prioritized, NH resident, low-income household.

~$33,614/year (1-person), ~$43,958/year (2-person) (150% FPL).

Not assessed; income-focused.

Administered by 5 CAP agencies; covers oil, gas, electric, wood.

Senior Community Service Employment Program (SCSEP)

New Hampshire SCSEP

Age 55+, unemployed, low-income, NH resident.

~$1,983/month (125% FPL).

Not specified; income-focused.

Priority for veterans, rural residents; AARP partnership.

VA Aid and Attendance (A&A) and Housebound Benefits

New Hampshire VA Aid and Attendance/Housebound

Age 65+ or disabled veteran/spouse, NH resident, wartime service, need for ADL help (A&A) or homebound.

Net income < ~$1,984/month (veteran with dependent, A&A); pension offsets income.

~$155,356 (net worth limit).

High veteran demand in rural/urban areas.

NH Low and Moderate Income Homeowners Property Tax Relief

New Hampshire Property Tax Relief

Age 65+ prioritized, NH resident, homeowner, paid property taxes.

~$47,000/year (individual), ~$60,000/year (couple).

Not assessed; home value cap at $750,000.

Refundable relief (~$100-$500/year); annual application.

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