Occupancy rate
97%
In line with West Virginia averageMix of rehab and long-term care
This home supports both short-term rehab and long-term care, with residents staying for a wide range of durations.
Nursing Home
Willows Center
Overview of Willows Center
Willows Center of the Genesis Healthcare Community is a nursing home ideal for residents who seek to relax and recover. Specializing in short-term rehabilitation and long-term care, the multi-awarded community provides professional and compassionate service for its residents. Willows Center cultivates the holistic needs of its residents in a home-like setting.
The services are multidisciplinary for both long-term skilled nursing and rehabilitation– focusing on post-surgical care, on-site therapy (physical, occupational, speech), strength conditioning, mobility improvement; colostomy care, dementia care, pain management, wound care; and medical professionals are on-call: nurse practitioners, and physicians.
25 years
Jacquie Morgante is a licensed speech pathologist with 25 years of experience, including 10 years working with senior residents at Wyoming County Community Health System. She is passionate about caring for the elderly and helping them live healthier, happier, and fuller lives. Jacquie serves as the Administrator and Resident Care Supervisor at Willows Center, ensuring compassionate and expert care for all residents.
Quality ratings
Official CMS rating based on health inspections, staffing and quality measures.
Official CMS rating based on deficiencies found during state health inspections.
Official CMS rating based on nurse staffing hours per resident per day.
Official CMS rating based on clinical outcomes for residents.
Nursing care per resident
Average daily nursing hours per resident (adjusted for acuity). Higher values indicate more nursing time per resident.
Staffing hours breakdown
Hours of care per resident per day, broken down by staff type. Data from CMS Medicare.
Registered Nurse (RN)
Registered nurse hours per resident per day.
Registered nurse hours per resident per day.
Nurse Aide
Nurse aide hours per resident per day.
Nurse aide hours per resident per day.
Total Nursing (Weekend)
Total number of nurse staff hours per resident per day on weekends.
Total number of nurse staff hours per resident per day on weekends.
Physical Therapist
Physical therapist staff hours per resident per day.
Physical therapist staff hours per resident per day.
RN (Weekend)
Registered nurse hours per resident per day on weekends.
Registered nurse hours per resident per day on weekends.
Capacity and availability
Smaller home
May offer a more intimate, personalized care environment.
Total beds
97
This home is often near full
That suggests steady demand, but availability may be limited.
Occupancy rate
96.9%
Residents per day (avg)
86
Occupancy rate
96.9%
Residents per day (avg)
86
Who this home usually serves
Show admissions and discharges
TYPE OF STAY
Might be optimal for
Flexible care needs
Breakdown by payment type
Medicare
34% of new residents, usually for short-term rehab.
Typical stay
24 days
Private pay
53% of new residents, often for short stays.
Typical stay
24 days
Medicaid
13% of new residents, often for long-term daily care.
Typical stay
1 - 2 years
Finances and operations
Privately-owned community
Home revenue
$18.6M
Profit
$984.5K
Privately-owned community
Home revenue
$18,619,746.00
Profit
$984,477.00
Payroll costs
The portion of the home's budget spent on staff, including nurses, caregivers, and other employees who support care and operations.
$4.1M
The portion of the home's budget spent on staff, including nurses, caregivers, and other employees who support care and operations.
Other operating costs
All remaining costs needed to run the home, such as food, utilities, building maintenance, supplies and administrative expenses.
$13.6M
All remaining costs needed to run the home, such as food, utilities, building maintenance, supplies and administrative expenses.
Total costs
$17.6M
97-bed community
A larger shared setting that may offer more common spaces and organized community services.
1 year in operation
A newer community that may feature more recent facilities and programs.
Walk Score: 11 / 100
Car-dependent. Most errands require a car, with limited nearby walkable options.
About this community
Occupancy
In line with West Virginia averageOccupied beds
94 / 97
Average residents
77 per day
License details
Facility type
Nursing Home (nh)
Status
Active
Issuance
March 25, 2025
Expiration
March 31, 2026
County:
Wood
Additional licensing details
License number:
83
Type Of Units
Supplemental Security Income Beds
Units available for residents receiving Supplemental Security Income (SSI) benefits.
0 units
Certified LTC
97 units
Total beds
97 units
Safety & Compliance
Care Services
Respite Care
24-Hour Staffing
Short-Term Rehab
Contact Information
Fax:
(304)428-7784
Amenities & Lifestyle
Programs & Activities
Activities
Daily activities and socialization opportunities.
Specific Programs
Services, Dining, Classes, Events, Membership
Dining & Nutrition
Food Description
Restaurant-Style Dining Experience with three delicious home cooked meals served daily.
Meals Included
Yes
Meals Per Day
3
Types of Care at Willows Center
Skilled Nursing
Respite Care
Memory Care
Access & Eligibility
Ways to qualify for care at this community, including accepted programs and payment options.
Medicaid Accepted
This facility is certified for eligible Medicaid services.
Medicare Accepted
This facility is certified for eligible Medicare services.
Inspection History
In West Virginia, the Department of Health and Human Resources, Office of Health Facility Licensure is responsible for the unannounced inspection and certification of all senior care facilities.
8 visits/inspections
6 health investigations
2 life safety inspections
West Virginia average: 17 inspections
Show Inspection Reports
Latest inspection
Date:June 2, 2024
263 deficiencies
Deficiencies indicate regulatory issues. A higher number implies the facility had several areas requiring improvement.
Health Inspection History
Inspections
Total health inspections
7
West Virginia average 4.8
Last Health inspection on Oct 2025
Total health citations
50
Citations per inspection
7.14
Health citations are formal notices following inspections when they fail to comply with safety and care standards.
37 of 50 citations resulted from standard inspections; and 13 of 50 resulted from complaint investigations.
Breakdown of citation severity (last 3 years)
Critical Health citations
0
0
100% better than West Virginia averageWest Virginia average: 0.8
Serious Health citations
0
0
100% better than West Virginia averageWest Virginia average: 0.5
0 critical citations
0 serious citations
50 moderate citations
0 minor citations
Citations history (last 3 years)
Quality of Care moderate citation
Oct 30, 2025
Corrected
Resident Rights moderate citation
Oct 30, 2025
Corrected
Resident Rights moderate citation
Oct 30, 2025
Corrected
Environmental moderate citation
Feb 08, 2024
Corrected
Data sourced from CMS Health Deficiencies reports. Citation severity codes range from A (least serious) to L (most serious). Immediate Jeopardy (J-L) citations indicate situations where the facility's noncompliance has placed residents at risk of death or serious harm.
Compare Nursing Homes around Parkersburg
The information below is reported by the West Virginia Department of Health and Human Resources, Office of Health Facility Licensure.
Eagle Pointe Healthcare Center
-8%
+16%
-16%
AL
Assisted Living For seniors needing help with daily tasks but not full-time nursing.
IL
Independent Living For self-sufficient seniors seeking community and minimal assistance.
MC
Memory Care Specialized care for those with Memory Loss, Alzheimer's, or dementia, ensuring safety and support.
SNF
Nursing Homes 24/7 care needed
Parkersburg
151
28
SCHULTHESIS, SHANNON
75.1%
$21,748,577.00
$6,653,090.00
30.6%
111
4.1931
2
61
2
-8%+16%-16%
Willows Center
-1%
-23%
+6%
AL
Assisted Living For seniors needing help with daily tasks but not full-time nursing.
MC
Memory Care Specialized care for those with Memory Loss, Alzheimer's, or dementia, ensuring safety and support.
SNF
Nursing Homes 24/7 care needed
RC
Respite Care
Parkersburg
97
11
-
94.9%
$18,618,511.00
$4,070,011.00
21.9%
86
2.7951
-
50
-
-1%-23%+6%
Ohio Valley Health Care
-20%
+2%
-16%
SNF
Nursing Home 24/7 care needed
AL
Assisted Living For seniors needing help with daily tasks but not full-time nursing.
Parkersburg
66
14
CAMDEN CLARK HEALTH SERVICES INC
75.7%
$3,586,932.00
$1,638,140.00
45.7%
54.80
3.7031
1
26
1
-20%+2%-16%
Eagle Pointe Healthcare Center
Type of care:
AL
IL
MC
SNF
Community:
Parkersburg
Bed Count:
151
Operator:
SCHULTHESIS, SHANNON
CCN:
515159
Occupancy:
75.1%
Home Revenue:
$21,748,577.00
Payroll Costs:
$6,653,090.00
Payroll %:
30.6%
Avg Residents/Day:
111
Overall Rating:
Adj Nurse Hours:
4.1931
Health Insp Rating:
Staffing Rating:
QM Rating:
Number of Fines:
2
Citations:
61
Severe Citations:
2
RN share vs State Avg:
-8%
-8%
Staffing vs State Avg:
+16%
+16%
Occupancy vs State Avg:
-16%
-16%
Willows Center
Type of care:
AL
MC
SNF
RC
Community:
Parkersburg
Bed Count:
97
CCN:
515085
Occupancy:
94.9%
Home Revenue:
$18,618,511.00
Payroll Costs:
$4,070,011.00
Payroll %:
21.9%
Avg Residents/Day:
86
Overall Rating:
Adj Nurse Hours:
2.7951
Health Insp Rating:
Staffing Rating:
QM Rating:
Citations:
50
RN share vs State Avg:
-1%
-1%
Staffing vs State Avg:
-23%
-23%
Occupancy vs State Avg:
+6%
+6%
Ohio Valley Health Care
Type of care:
SNF
AL
Community:
Parkersburg
Bed Count:
66
Operator:
CAMDEN CLARK HEALTH SERVICES INC
CCN:
515181
Occupancy:
75.7%
Home Revenue:
$3,586,932.00
Payroll Costs:
$1,638,140.00
Payroll %:
45.7%
Avg Residents/Day:
54.80
Overall Rating:
Adj Nurse Hours:
3.7031
Health Insp Rating:
Staffing Rating:
QM Rating:
Number of Fines:
1
Citations:
26
Severe Citations:
1
RN share vs State Avg:
-20%
-20%
Staffing vs State Avg:
+2%
+2%
Occupancy vs State Avg:
-16%
-16%Places of interest near Willows Center
2.2 miles from city center — 1.07 miles to nearest hospital (Integrated Health Centers of West Virginia - Parkersburg South Campus)
723 Summers St, Parkersburg, WV 26101
Calculate Travel Distance to Willows Center
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Staffing Data
Source: CMS Payroll-Based Journal (Q2 2025)
135
Total Staff
123
Employees
12
Contractors
32,300
Total Hours (Quarter)
43
Avg Staff/Day
8.3
Avg Shift (hrs)
Nursing Staff Breakdown
| Role ⓘ | Count ⓘ | Avg Shift (hrs) ⓘ | Uses Contractors? ⓘ |
|---|---|---|---|
| Registered Nurse | 13 | 8.9 | No |
| Licensed Practical Nurse | 20 | 10 | Yes |
| Certified Nursing Assistant | 42 | 9.3 | No |
Staff by Category
Administration ⓘ
3 staff
3.8hs shift avg
Nursing Staff ⓘ
85 staff
9.3hs shift avg
Physicians & Practitioners ⓘ
7 staff
7.4hs shift avg
Therapy Services ⓘ
19 staff
5.5hs shift avg
Activities & Recreation ⓘ
6 staff
7.1hs shift avg
Social Services ⓘ
6 staff
7.7hs shift avg
Dietary Services ⓘ
6 staff
6.4hs shift avg
Other Services ⓘ
3 staff
8.5hs shift avg
Contractor Analysis
4.6%
of total hours from contractors
1,479 contractor hours this quarter
Licensed Practical Nurse: 5
Occupational Therapy Assistant: 3
Nurse Practitioner: 1
Medical Director: 1
Occupational Therapy Aide: 1
RN Director of Nursing: 1
| Role ⓘ | Employees ⓘ | Contractors ⓘ | Total Staff ⓘ | Total Hours ⓘ | Days Worked ⓘ | % of Days ⓘ | Avg Shift (hrs) ⓘ |
|---|---|---|---|---|---|---|---|
| Certified Nursing Assistant | 42 | 0 | 42 | 12,649 | 91 | 100% | 9.3 |
| Licensed Practical Nurse | 15 | 5 | 20 | 6,592 | 91 | 100% | 10 |
| Registered Nurse | 13 | 0 | 13 | 2,817 | 90 | 99% | 8.9 |
| Other Dietary Services Staff | 6 | 0 | 6 | 1,564 | 90 | 99% | 6.4 |
| Clinical Nurse Specialist | 4 | 0 | 4 | 1,400 | 64 | 70% | 7.2 |
| Mental Health Service Worker | 3 | 0 | 3 | 946 | 67 | 74% | 8.5 |
| Speech Language Pathologist | 5 | 0 | 5 | 902 | 65 | 71% | 6.3 |
| Nurse Aide in Training | 8 | 0 | 8 | 848 | 66 | 73% | 7.6 |
| Physical Therapy Aide | 4 | 0 | 4 | 758 | 70 | 77% | 6 |
| Qualified Activities Professional | 5 | 0 | 5 | 655 | 90 | 99% | 7.2 |
| Nurse Practitioner | 2 | 1 | 3 | 558 | 63 | 69% | 8 |
| Other Social Services Staff | 1 | 0 | 1 | 551 | 70 | 77% | 7.9 |
| Qualified Social Worker | 5 | 0 | 5 | 523 | 65 | 71% | 7.6 |
| Administrator | 2 | 0 | 2 | 472 | 60 | 66% | 7.9 |
| Physical Therapy Assistant | 3 | 0 | 3 | 455 | 64 | 70% | 6.8 |
| Respiratory Therapy Technician | 3 | 0 | 3 | 231 | 60 | 66% | 3.4 |
| Occupational Therapy Aide | 0 | 1 | 1 | 195 | 25 | 27% | 7.8 |
| Medical Director | 0 | 1 | 1 | 102 | 89 | 98% | 1.1 |
| Occupational Therapy Assistant | 0 | 3 | 3 | 64 | 40 | 44% | 1.4 |
| RN Director of Nursing | 1 | 1 | 2 | 16 | 2 | 2% | 8.1 |
| Other Activities Staff | 1 | 0 | 1 | 2 | 1 | 1% | 2 |
Facility Characteristics
Source: CMS Long-Term Care Facility Characteristics (Data as of Jan 2026)
Total census
94 residents
Residents by payment source
Medicare
16 residents (17%)
Medicaid
63 residents (67%)
Private pay or other
15 residents (16%)
Programs & Services
Residents' Group
Residents meet regularly to discuss policies, care quality, and activities
Nurse Aide Training
State-approved Nurse Aide Training and Competency Evaluation Program on-site
Active Resident Council
Organized group of residents that meets regularly to discuss facility policies, quality of life, and activities.
Data sourced from CMS Long-Term Care Facility Characteristics quarterly report. Payer mix reflects the current resident census by primary payment source.
Quality of care over time
These measures show how residents usually do over time at this home, based on health outcomes and preventive care.
High-risk clinical events score
A composite score based on pressure ulcers, falls with injury, weight loss, walking ability decline, and activities of daily living decline.
16.7
A composite score based on pressure ulcers, falls with injury, weight loss, walking ability decline, and activities of daily living decline.
16.7
48% worse than West Virginia averageWest Virginia average: 11.3
Functional decline score
A composite score based on activities of daily living decline, walking ability decline, and incontinence.
30.0
A composite score based on activities of daily living decline, walking ability decline, and incontinence.
30.0
42% worse than West Virginia averageWest Virginia average: 21.1
Long-stay resident measures
CMS star rating based on long-stay quality measure performance. 5 stars = significantly above average, 1 star = significantly below average.
Need for Help with Daily Activities Increased
Percent of long-stay residents whose need for help with daily activities has increased
31.8%
Percent of long-stay residents whose need for help with daily activities has increased
31.8%
68% worse than West Virginia averageWest Virginia average: 18.9%
Walking Ability Worsened
Percent of long-stay residents whose ability to move independently worsened
30.6%
Percent of long-stay residents whose ability to move independently worsened
30.6%
40% worse than West Virginia averageWest Virginia average: 21.8%
Low Risk Residents with Bowel/Bladder Incontinence
Percent of low risk long-stay residents who lose control of their bowels or bladder
27.7%
Percent of low risk long-stay residents who lose control of their bowels or bladder
27.7%
23% worse than West Virginia averageWest Virginia average: 22.6%
Falls with Major Injury
Percent of long-stay residents experiencing one or more falls with major injury
3.3%
Percent of long-stay residents experiencing one or more falls with major injury
3.3%
27% better than West Virginia averageWest Virginia average: 4.5%
High Risk Residents with Pressure Ulcers
Percent of long-stay high risk residents with pressure ulcers
10.6%
Percent of long-stay high risk residents with pressure ulcers
10.6%
114% worse than West Virginia averageWest Virginia average: 4.9%
Urinary Tract Infection
Percent of long-stay residents with a urinary tract infection
2.4%
Percent of long-stay residents with a urinary tract infection
2.4%
21% worse than West Virginia averageWest Virginia average: 2.0%
Lost Too Much Weight
Percent of long-stay residents who lose too much weight
7.3%
Percent of long-stay residents who lose too much weight
7.3%
11% worse than West Virginia averageWest Virginia average: 6.6%
Depressive Symptoms
Percent of long-stay residents who have depressive symptoms
9.5%
Percent of long-stay residents who have depressive symptoms
9.5%
55% worse than West Virginia averageWest Virginia average: 6.1%
Antipsychotic Use
Percent of long-stay residents who received an antipsychotic medication
6.5%
Percent of long-stay residents who received an antipsychotic medication
6.5%
51% better than West Virginia averageWest Virginia average: 13.2%
Pneumococcal Vaccine
Percent of long-stay residents assessed and appropriately given the pneumococcal vaccine
98.1%
Percent of long-stay residents assessed and appropriately given the pneumococcal vaccine
98.1%
In line with West Virginia averageWest Virginia average: 96.8%
Influenza Vaccine
Percent of long-stay residents assessed and appropriately given the seasonal influenza vaccine
85.1%
Percent of long-stay residents assessed and appropriately given the seasonal influenza vaccine
85.1%
13% worse than West Virginia averageWest Virginia average: 97.6%
Hospitalizations per 1,000 days
Number of hospitalizations per 1,000 long-stay resident days.
1.80
Number of hospitalizations per 1,000 long-stay resident days.
1.80
In line with West Virginia averageWest Virginia average: 1.86
ED visits per 1,000 days
Number of outpatient emergency department visits per 1,000 long-stay resident days.
1.36
Number of outpatient emergency department visits per 1,000 long-stay resident days.
1.36
29% better than West Virginia averageWest Virginia average: 1.92
Short-stay resident measures
CMS star rating based on short-stay quality measure performance. 5 stars = much above average, 1 star = much below average.
Pneumococcal Vaccine
Percent of short-stay residents assessed and appropriately given the pneumococcal vaccine
78.0%
Percent of short-stay residents assessed and appropriately given the pneumococcal vaccine
78.0%
In line with West Virginia averageWest Virginia average: 78.6%
Antipsychotic medication increase
Percent of short-stay residents who newly received an antipsychotic medication
1.1%
Percent of short-stay residents who newly received an antipsychotic medication
1.1%
5% worse than West Virginia averageWest Virginia average: 1.0%
Influenza Vaccine
Percent of short-stay residents assessed and appropriately given the seasonal influenza vaccine
73.8%
Percent of short-stay residents assessed and appropriately given the seasonal influenza vaccine
73.8%
7% worse than West Virginia averageWest Virginia average: 79.4%
Re-hospitalized after SNF stay
Percentage of short-stay residents who were re-hospitalized after their nursing home admission.
30.1%
Percentage of short-stay residents who were re-hospitalized after their nursing home admission.
30.1%
31% worse than West Virginia averageWest Virginia average: 23.0%
Emergency department visits
Percentage of short-stay residents who had an outpatient emergency department visit.
11.1%
Percentage of short-stay residents who had an outpatient emergency department visit.
11.1%
10% better than West Virginia averageWest Virginia average: 12.4%
Falls with major injury
Percentage of SNF residents who experience falls with major injury during their stay.
0.0%
Percentage of SNF residents who experience falls with major injury during their stay.
0.0%
100% better than West Virginia averageWest Virginia average: 0.8%
Ability to care for self at discharge
Percentage of residents at or above expected ability to care for themselves at discharge.
37.5%
Percentage of residents at or above expected ability to care for themselves at discharge.
37.5%
30% worse than West Virginia averageWest Virginia average: 53.7%
Successful return to home or community
Rate of successful return to home or community from a skilled nursing facility.
39.8%
Rate of successful return to home or community from a skilled nursing facility.
39.8%
21% worse than West Virginia averageWest Virginia average: 50.6%
Quality measures are calculated from Minimum Data Set (MDS) assessments. For most measures, lower percentages indicate better care quality.
Financial Trends
Historical financial and operational data for Willows Center based on CMS SNF Cost Reports.
Occupancy Rate
94.9%
↓ 0.5pp vs 2023
Net Income
$984,477
↑ ~$314K vs 2023
Total Payroll
$5,948,014
↓ ~$10K vs 2023
Profit Margin
5.3%
↑ 1.6pp vs 2023
Loading trend charts...
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