Primarily short stays
Residents typically stay for brief periods, with frequent admissions and discharges throughout the year.
Most new residents arrive under private pay (68% of admissions), and a typical private pay stay runs around 1 - 2 months.
Heartland Living and Rehabilitation is a unique family-owned facility located in Greensboro, North Carolina. With 138 beds and a rehabilitation suite right next to the hospital and medical office park, they provide a welcoming and comfortable environment that feels like home. The team at Heartland is dedicated to enhancing the senior care experience by offering long-term residential nursing care, short and long-term residential rehabilitation services, and respite care. Heartland is certified to participate in Medicare and Medicaid programs, and they accept most insurance plans.
They also offer a diverse range of activities such as field trips, special events, worship services, and seasonal celebrations. Meals are prepared with great care to meet individual dietary requirements and personal preferences as well. As a locally owned, managed, and operated facility, they take pride in building strong relationships with residents and their families. At Heartland, providing care is not just a job, it’s a calling, and they truly have a heart for those they serve.
Standout metric: Certified nursing assistant is +35% above North Carolina average
4 of 6 metrics below North Carolina average
85.1% of staff hours were worked by the facility's own employees
North Carolina average: 86.6% · Contractors this quarter: Physical Therapy Aide (7), Speech Language Pathologist (6), Certified Nursing Assistant (5), Respiratory Therapy Technician (5), Qualified Social Worker (4), Physical Therapy Assistant (3)
Why it matters: employees work here week after week and get to know each resident's routines and needs. Agency contractors often rotate between facilities, so a higher employee share usually means more consistent care.
Medium-capacity home · Offers a balance of services and community atmosphere.
Based on residents per day and 107 beds.
Source: CMS Provider Information, average daily residents (data as of Aug 2026)
6 points above the North Carolina average for CMS-certified facilities (82/100)
Category breakdown
20 severity-weighted points (13 deficiencies) · 31% lower than the typical CMS-certified NC facility (median: 29)
No fines on record · 0 enforcement actions
29 days to fix issues · slower than the typical CMS-certified NC facility (median: 24)
Health citations are formal notices following inspections when they fail to comply with safety and care standards.
11 of 13 citations resulted from standard inspections; and 2 of 13 came from combined inspections (standard and complaint).
Includes all CMS health inspection records for this property, which could include management/ownership changes.
Data sourced from CMS Health Deficiencies reports. Citation severity codes range from A (least serious) to L (most serious). Immediate Jeopardy (J-L) citations indicate situations where the facility's noncompliance has placed residents at risk of death or serious harm.
Show Inspection ReportsFederal penalties imposed by CMS for regulatory violations, including civil money penalties (fines) and denials of payment for new Medicare/Medicaid admissions.
Source: CMS Penalties Database
No penalties in the past 3 years
No civil money penalties or payment denials were reported in the last 3 years.
These measures show how residents usually do over time at this home, based on health outcomes and preventive care.
18% of new residents, usually for short-term rehab.
68% of new residents, often for short stays.
14% of new residents, often for long-term daily care.
Source: CMS Long-Term Care Facility Characteristics (Data as of Jun 2026)
Residents meet regularly to discuss policies, care quality, and activities
Organized group of residents that meets regularly to discuss facility policies, quality of life, and activities.
Historical financial and operational data for Heartland Living and Rehabilitation from 2012–2024, based on CMS SNF Cost Reports. Includes all financial data for this property, which could include management/ownership changes.
Key figures below are for fiscal year ending in 09/2024.
Based on CMS SNF Cost Report for fiscal year ending in 09/2024.
Residents typically stay for brief periods, with frequent admissions and discharges throughout the year.
Most new residents arrive under private pay (68% of admissions), and a typical private pay stay runs around 1 - 2 months.
Coverage residents most often arrive under.
Coverage residents most often leave under.
What do you like most about living here?
Nothing
Are there enough caregivers to handle the residents' needs, especially during emergencies?
No
Are the common areas pleasant and comfortable for socializing or relaxing?
No
How do you feel about the level of social interaction available with other residents?
Didn’t see any.
How was the units offered in this community?
N/A
Do you feel safe living in this community?
No
How would you rate the quality and variety of the meals? (1-5)
1
Are special diets handled well?
No
Is the dining schedule flexible enough to meet your preferences?
No
How well do you think the community handles emergencies or unexpected events?
Foolishly. They didn’t release medication upon my discharge as a tool for revenge n/a
Would you recommend this community to others looking for senior living options?
NO!!!
Is there anything you wish you knew before moving in?
Yes.. The review of how terrible this place is.
1.5 miles from city center
Estimated distance in miles from Greensboro's city center to Heartland Living and Rehabilitation's address, calculated via Google Maps.
Add your location
Info below is compiled from CMS reports & the NC Dept. of Health & Human Services (NCDHHS), senior community websites & trusted data sources such as Walk Score & BBB.
Communities are listed from highest-ranked to lowest-ranked based on our methodology.
The facility name. Click to view the full profile page on Assisted Living Magazine, including photos, services, and contact info.
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CMS (Centers for Medicare & Medicaid Services, the federal agency that regulates nursing homes) Overall 5-star rating — a composite of Health Inspection, Staffing, and Quality Measures scores. 5 stars = top 10% nationally. 1 star = bottom 10%. The single most important number to start with when comparing facilities.
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Care Types in This Table
NH (Nursing Home):
24/7 skilled nursing care for residents with complex, ongoing medical needs.
SNF (Skilled Nursing Facility):
Round-the-clock nursing care, often for recovery after surgery, injury, or illness.
MC (Memory Care):
Secured, specialized care for people living with Alzheimer's or dementia.
RC (Respite Care):
Short-term temporary care that gives family caregivers a break.
PC (Palliative Care):
Comfort-focused care for serious illness at any stage, including alongside curative treatment.
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Neighborhood or city area where the facility is located. Proximity to family, hospitals, and green space matters for both quality of life and ease of visitation. Consider drive time and transit access when evaluating location.
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Licensed bed capacity. Larger facilities (300+ beds) often have more specialized programs but can feel institutional. Smaller homes (under 150 beds) tend to deliver more personalized care. Compare with Avg Res/Day to understand how full the facility typically runs.
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A 0–100 score of a facility's regulatory inspection record, shown as a letter and compared with other facilities of the same kind in the same state. This is a proprietary Assisted Living Magazine grade. It is not a government rating. A dash means we have no inspection data for that facility.
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Percentage of licensed beds filled on an average day. Color indicates financial health: green (90%+) = operationally strong, typically profitable. Amber (80–89%) = stable but leaving revenue on the table. Orange (70–79%) = financial strain likely, may struggle with fixed costs. Red (<70%) = significant distress, closure or ownership change risk increases sharply.
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This facility's occupancy rate compared to the statewide average for similar facilities. A positive number means above-average demand. Facilities running 5%+ above the state average are typically the most sought-after in their market — a strong proxy for reputation.
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CMS-adjusted total nurse hours per resident per day (RN + LPN + CNA combined). The national average is approximately 3.5 hrs. Higher is better — more direct care time per resident. Below 3.0 is a red flag. CMS weights RN hours more heavily because RNs handle complex clinical decisions that CNAs cannot.
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CMS Health Inspection star rating (1–5 stars), based on the 3 most recent annual state surveys plus any complaint investigations. This is the hardest rating to manipulate — it reflects real surveyor findings on-site. 5 stars = fewest deficiencies found. 1 star = most. It carries the heaviest weight in the Overall CMS rating.
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CMS Staffing star rating (1–5 stars), based on daily nurse staffing hours submitted to CMS via verified payroll data. Compares RN, LPN, and CNA coverage relative to resident acuity level. 5 stars = well above expected staffing. Weekend staffing is evaluated separately, as that's where many facilities quietly reduce coverage.
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CMS Quality Measures star rating (1–5 stars), based on 15 clinical outcome metrics including fall rates, pressure ulcers, antipsychotic drug use, and hospital readmissions. Captures actual resident health outcomes, not just compliance. High QM combined with low Health Inspection scores can indicate a facility with strong care but weak documentation practices.
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Registered Nurse hours per resident/day compared to the statewide average. RNs are the highest-skilled nursing staff — they assess residents, manage medications, and respond to emergencies. A value of +50% means RN coverage is 50% above the state norm. Negative values are a concern for residents with complex or acute medical needs.
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Total nursing staff hours (RN + LPN + CNA combined) per resident/day vs. the statewide average. A broader measure than RN vs State — it captures the entire care team. A facility can have high total staffing but low RN hours, meaning more aides and fewer nurses. Read both columns together for the full picture.
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Total dollar amount of federal monetary fines (civil money penalties) issued by CMS in the past 3 years. Fines are only levied for serious violations — typically actual harm to residents, repeated uncorrected deficiencies, or systemic non-compliance. Even a single fine is noteworthy. Multiple fines strongly suggest a pattern, not isolated incidents.
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Total health deficiency citations from the most recent standard inspection cycle. Minor citations (scope A–C) are common and often administrative in nature. Higher counts aren't always disqualifying, but should be read alongside Severe Citations to understand actual harm levels. Under 10 is strong for a large facility; 30+ warrants a closer look.
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Average deficiency citations per CMS inspection (survey) in the reporting window — total citations divided by the number of inspections. Lower is better; compare alongside total Citations and Severe Citations for context.
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Citations at CMS scope/severity level G or higher — G–I means actual harm occurred; J–L means residents were placed in immediate jeopardy. (D–F is potential for harm only). Examples include unaddressed falls, medication errors causing injury, neglect, or abuse.
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Average number of residents in the building on any given day, derived from annual census data. Reflects true operating scale — a 400-bed facility running 200 residents/day operates very differently from one at 390. Higher resident counts generally mean more funded staffing hours.
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Better Business Bureau rating (A+ to F). Reflects complaint history, business transparency, and how family disputes were resolved. A+ means no significant unresolved complaints. A blank (—) means the facility isn't BBB-accredited, which is common for healthcare providers and not necessarily a negative signal.
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Walk Score® (0–100). Measures walkability of the surrounding area. 90–100 = Walker's Paradise. 70–89 = Very Walkable. 50–69 = Somewhat Walkable. Below 50 = Car-Dependent. Higher scores benefit family visitors, resident outings, and staff commuting.
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The licensed owner or operator of record filed with CMS — the individual or organization legally accountable for the facility. Searching the operator name across other facilities can reveal chain or multi-site ownership, which matters: chain-operated homes tend to have more variable quality outcomes than independently run facilities.
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What the home actually collects for resident care, after contractual allowances, bad debt and discounts — not gross billings. Taken from the latest complete annual cost report, so it is comparable across homes reporting the same period. Revenue alone doesn't indicate care quality, but it funds staffing and capital reinvestment. Pair with Payroll %. Figures are from each facility's most recent complete fiscal year — hover a value for the exact year; a * marks homes that report an older period than most facilities.
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Staff salaries plus wage-related benefits from the latest complete annual cost report. Contract and agency labour is counted separately, under other operating costs, so a home leaning on agency staff can show a low figure here. Payroll is the cost most directly tied to care quality — compare with Payroll % for full context. Figures are from each facility's most recent complete fiscal year — hover a value for the exact year; a * marks homes that report an older period than most facilities.
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Payroll as a share of NET PATIENT REVENUE (not gross revenue). Both figures come from the same cost-report year. A higher figure means more of each revenue dollar goes to staff pay. Read with the Staffing star rating to judge whether spend translates into coverage — and note that homes whose patient revenue covers only part of their operation can read implausibly high. The North Carolina average is: 59.2% Figures are from each facility's most recent complete fiscal year — hover a value for the exact year; a * marks homes that report an older period than most facilities.
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CMS Certification Number: the unique federal identifier for this skilled nursing provider.
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|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Maple Grove Health & Rehabilitation Center | NH MC SNF | Greensboro | 210
Facility
210
NC AVG
92
Rank
#2 / 78 | C+ |
53.3%
Facility
53.3%
NC AVG
82.4%
Rank
#64 / 68 | -35% | 4.23
Facility
4.23
NC AVG
4.02
Rank
#41 / 81 | -7% | +5% | $50.3k
Facility
$50.3k
NC AVG
$66.6k
Rank
#70 / 86 | 23
Facility
23
NC AVG
19.0
Rank
#66 / 82 | 5.8
Facility
5.8
NC AVG
4.6
Rank
#67 / 82 | 1 | 112 | - |
51
Facility
51
NC AVG
33
Rank
#23 / 111 | - | $13.1MFiscal year ending 09/2024
Facility
$13.1MFiscal year ending 09/2024
NC AVG
$15.3M
Rank
#53 / 81 | $6.5MFiscal year ending 09/2024
Facility
$6.5MFiscal year ending 09/2024
NC AVG
$8.1M
Rank
#60 / 81 | 49.4%Fiscal year ending 09/2024
Facility
49.4%Fiscal year ending 09/2024
NC AVG
59.2%
Rank
#53 / 81 | 345448 | ||||
| Maryfield Nursing Home | NH MC PC | High Point | 115
Facility
115
NC AVG
92
Rank
#21 / 78 | A |
91.0%
Facility
91.0%
NC AVG
82.4%
Rank
#19 / 68 | +10% | 4.55
Facility
4.55
NC AVG
4.02
Rank
#32 / 81 | +3% | +13% | $0
Facility
$0
NC AVG
$66.6k
Rank
#1 / 86 | 2
Facility
2
NC AVG
19.0
Rank
#5 / 82 | 1.0
Facility
1.0
NC AVG
4.6
Rank
#1 / 82 | - | 105 | - |
31
Facility
31
NC AVG
33
Rank
#49 / 111 | Maryfield, Inc | $34.8MFiscal year ending 09/2024
Facility
$34.8MFiscal year ending 09/2024
NC AVG
$15.3M
Rank
#6 / 81 | $17.1MFiscal year ending 09/2024
Facility
$17.1MFiscal year ending 09/2024
NC AVG
$8.1M
Rank
#8 / 81 | 49%Fiscal year ending 09/2024
Facility
49%Fiscal year ending 09/2024
NC AVG
59.2%
Rank
#30 / 81 | 345093 | ||||
| Heartland Living and Rehabilitation | NH RC | Greensboro | 107
Facility
107
NC AVG
92
Rank
#26 / 78 | B+ |
85.9%
Facility
85.9%
NC AVG
82.4%
Rank
#36 / 68 | +4% | 4.11
Facility
4.11
NC AVG
4.02
Rank
#44 / 81 | -80% | +2% | $0
Facility
$0
NC AVG
$66.6k
Rank
#1 / 86 | 13
Facility
13
NC AVG
19.0
Rank
#41 / 82 | 4.3
Facility
4.3
NC AVG
4.6
Rank
#47 / 82 | - | 92 | - |
39
Facility
39
NC AVG
33
Rank
#40 / 111 | Horace Wilson | $12.1MFiscal year ending 09/2024
Facility
$12.1MFiscal year ending 09/2024
NC AVG
$15.3M
Rank
#47 / 81 | $6.1MFiscal year ending 09/2024
Facility
$6.1MFiscal year ending 09/2024
NC AVG
$8.1M
Rank
#64 / 81 | 50.3%Fiscal year ending 09/2024
Facility
50.3%Fiscal year ending 09/2024
NC AVG
59.2%
Rank
#63 / 81 | 345391 | ||||
| Kindred Hospital Greensboro | NH SNF | Greensboro | 23
Facility
23
NC AVG
92
Rank
#72 / 78 | B+ |
88.3%
Facility
88.3%
NC AVG
82.4%
Rank
#29 / 68 | +7% | 2.75
Facility
2.75
NC AVG
4.02
Rank
#81 / 81 | -36% | -32% | $0
Facility
$0
NC AVG
$66.6k
Rank
#1 / 86 | 14
Facility
14
NC AVG
19.0
Rank
#42 / 82 | 7.0
Facility
7.0
NC AVG
4.6
Rank
#73 / 82 | - | 20 | - |
23
Facility
23
NC AVG
33
Rank
#71 / 111 | - | - | - | - | 345273 |
Rank badges are statewide and care-type specific: each nursing home is ranked against every other NC nursing home we track that reports that metric, not just the 4 on this page. See how we rank facilities
Heartland Living and Rehabilitation is located in Greensboro, North Carolina.
Here are the financial assistance programs available to residents in North Carolina.
Heartland Living and Rehabilitation has a walk score of 39. Car-dependent. A few nearby services may be reachable on foot, but most trips require transportation.
Heartland Living and Rehabilitation's occupancy is 85.9%.
Yes, Heartland Living and Rehabilitation allows residents to bring their pets.
Heartland Living and Rehabilitation is registered as a for-profit.
Heartland Living and Rehabilitation received a 4-star overall rating from the CMS (Centers for Medicare and Medicaid Services). This score combines results from staffing levels, quality measures, and health inspections.
Heartland Living and Rehabilitation has 107 beds.
Yes — there is 1 photo of Heartland Living and Rehabilitation in the photo gallery on this page.
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