Every person who worked here at any point in the quarter, employees and contractors. It is not how many are on site at once: that is the "on an average day" figure.
107
80 employees · 27 contractors · 51 on an average day Heartland Living and Rehabilitation
Nursing Home & Respite Care · Greensboro, NC
ALM Inspection Grade
B+
ALM's inspection grade is 88 / 100, a B+ — 6 points above the North Carolina average for CMS-certified facilities (82/100) · A proprietary Assisted Living Magazine grade.A 0–100 score of a facility's regulatory inspection record, shown as a letter and compared with other facilities of the same kind in the same state. It is not a government rating.
ALM's inspection grade is 88 / 100, a B+ — 6 points above the North Carolina average for CMS-certified facilities (82/100) · A proprietary Assisted Living Magazine grade.A 0–100 score of a facility's regulatory inspection record, shown as a letter and compared with other facilities of the same kind in the same state. It is not a government rating.
CMS overall rating
4/5
CMS (the Centers for Medicare & Medicaid Services) is the federal agency that rates nursing home quality. Its Overall Rating runs from 1 to 5 stars, combining health inspections, staffing, and quality measures, with inspections weighted most heavily.
4/5
CMS (the Centers for Medicare & Medicaid Services) is the federal agency that rates nursing home quality. Its Overall Rating runs from 1 to 5 stars, combining health inspections, staffing, and quality measures, with inspections weighted most heavily.
Heartland Living and Rehabilitation
Nursing Home & Respite Care · Greensboro, NC
ALM Inspection Grade
B+
ALM's inspection grade is 88 / 100, a B+ — 6 points above the North Carolina average for CMS-certified facilities (82/100) · A proprietary Assisted Living Magazine grade.A 0–100 score of a facility's regulatory inspection record, shown as a letter and compared with other facilities of the same kind in the same state. It is not a government rating.
ALM's inspection grade is 88 / 100, a B+ — 6 points above the North Carolina average for CMS-certified facilities (82/100) · A proprietary Assisted Living Magazine grade.A 0–100 score of a facility's regulatory inspection record, shown as a letter and compared with other facilities of the same kind in the same state. It is not a government rating.
CMS overall rating
4/5
CMS (the Centers for Medicare & Medicaid Services) is the federal agency that rates nursing home quality. Its Overall Rating runs from 1 to 5 stars, combining health inspections, staffing, and quality measures, with inspections weighted most heavily.
4/5
CMS (the Centers for Medicare & Medicaid Services) is the federal agency that rates nursing home quality. Its Overall Rating runs from 1 to 5 stars, combining health inspections, staffing, and quality measures, with inspections weighted most heavily.
Heartland Living and Rehabilitation accepts Medicare, Medicaid, and private pay.
Heartland Living and Rehabilitation is a unique family-owned facility located in Greensboro, North Carolina. With 138 beds and a rehabilitation suite right next to the hospital and medical office park, they provide a welcoming and comfortable environment that feels like home. The team at Heartland is dedicated to enhancing the senior care experience by offering long-term residential nursing care, short and long-term residential rehabilitation services, and respite care. Heartland is certified to participate in Medicare and Medicaid programs, and they accept most insurance plans.
They also offer a diverse range of activities such as field trips, special events, worship services, and seasonal celebrations. Meals are prepared with great care to meet individual dietary requirements and personal preferences as well. As a locally owned, managed, and operated facility, they take pride in building strong relationships with residents and their families. At Heartland, providing care is not just a job, it’s a calling, and they truly have a heart for those they serve.
Quality ratings
The Overall CMS Rating combines results from health inspections, staffing levels and quality measures. Health inspections carry the most weight. Staffing and quality scores can increase or decrease the final rating based on performance compared to state and national standards.
Based on the results of the facility's three most recent standard inspections and any complaint investigations. CMS reviews the number, scope, and severity of deficiencies, with more recent findings weighted more heavily.
Measures average nursing staff hours per resident per day, including Registered Nurses (RNs) and total nursing staff. Ratings are adjusted based on the level of care residents require and are compared to state and national benchmarks.
Based on clinical and physical health indicators reported to CMS, such as hospital readmissions, falls, pressure ulcers, and improvements in mobility. These measures reflect how well residents' health needs are being managed.
Staffing
Data period: Q2 2026 (April 1 – June 30, 2026).
Nursing care per resident per day and state rankings: CMS Provider Information.
Headcount, shifts and contractors: CMS Payroll-Based Journal (PBJ).
Resident count: CMS Long-Term Care Facility Characteristics (data as of Sep 2026).
Total nursing care per resident / day
This nursing home is ranked 41st out of 80 nursing homes we track in North Carolina for nurse hours. Total adjusted nursing hours per resident per day, combining RN, LPN, and aide time. CMS adjusts this for case-mix so facilities can be fairly compared.
4h 4m
This nursing home is ranked 41st out of 80 nursing homes we track in North Carolina for nurse hours. Total adjusted nursing hours per resident per day, combining RN, LPN, and aide time. CMS adjusts this for case-mix so facilities can be fairly compared.
4h 4mStandout metric: Certified nursing assistant is +36% above North Carolina average
4 of 6 metrics below North Carolina average
Daily care time per resident, by role
Registered nurse (RN)
RNs hold the highest nursing license and can assess residents, interpret test results, and direct care plans. More RN hours per day often signals stronger clinical oversight and faster response to health changes. All 3 are the facility's own employees; no agency contractors work in this role.
3 staff · 7-hour shifts
15m
↓ 57% · NC 35mThis facility: 15m per resident per day, 57% below the North Carolina average of 35m (among North Carolina facilities reporting a recent figure).
RNs hold the highest nursing license and can assess residents, interpret test results, and direct care plans. More RN hours per day often signals stronger clinical oversight and faster response to health changes. All 3 are the facility's own employees; no agency contractors work in this role.
3 staff · 7-hour shiftsUS average: 41m.Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse. US 41m
LPN / LVN
Licensed Practical Nurses (LPNs) or Licensed Vocational Nurses (LVNs) deliver routine hands-on care — medication administration, wound dressing, and monitoring vital signs. They work under RN supervision and make up a large share of daily bedside care. All 9 are the facility's own employees; no agency contractors work in this role.
9 staff · 9.8-hour shifts
41m
↓ 21% · NC 52mThis facility: 41m per resident per day, 21% below the North Carolina average of 52m (among North Carolina facilities reporting a recent figure).
Licensed Practical Nurses (LPNs) or Licensed Vocational Nurses (LVNs) deliver routine hands-on care — medication administration, wound dressing, and monitoring vital signs. They work under RN supervision and make up a large share of daily bedside care. All 9 are the facility's own employees; no agency contractors work in this role.
9 staff · 9.8-hour shiftsUS average: 52m.Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse. US 52m
Certified nursing assistant
Certified Nurse Aides (CNAs) provide the most direct day-to-day assistance: bathing, dressing, feeding, and mobility. Nurse aide hours are typically the largest staffing category and directly affect residents' quality of life. 46 total: 42 of the facility's own employees and 4 agency contractors.
46 staff · 8-hour shifts
3h 8m
↑ 36% · NC 2h 19mThis facility: 3h 8m per resident per day, 36% above the North Carolina average of 2h 19m (among North Carolina facilities reporting a recent figure).
Certified Nurse Aides (CNAs) provide the most direct day-to-day assistance: bathing, dressing, feeding, and mobility. Nurse aide hours are typically the largest staffing category and directly affect residents' quality of life. 46 total: 42 of the facility's own employees and 4 agency contractors.
46 staff · 8-hour shiftsUS average: 2h 21m.Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse. US 2h 21m
Physical therapist
Hours per resident per day provided by licensed Physical Therapists (PTs) or PT Assistants. PT services help residents recover mobility after injury or illness and are especially important for post-acute (short-stay) rehabilitation.
5m
↓ 3% · NC 5mThis facility: 5m per resident per day, 3% below the North Carolina average of 5m (among North Carolina facilities reporting a recent figure).
Hours per resident per day provided by licensed Physical Therapists (PTs) or PT Assistants. PT services help residents recover mobility after injury or illness and are especially important for post-acute (short-stay) rehabilitation.
US average: 4m.Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse. US 4m
Total nursing, weekends
Combined nursing hours (RN + LPN + Nurse Aide) per resident per day on weekends. Staffing often drops on weekends — this figure reveals whether the facility maintains adequate coverage outside of weekday hours.
RN + LPN + aide · Sat–Sun
3h 42m
↑ 11% · NC 3h 20mThis facility: 3h 42m per resident per day, 11% above the North Carolina average of 3h 20m (among North Carolina facilities reporting a recent figure).
Combined nursing hours (RN + LPN + Nurse Aide) per resident per day on weekends. Staffing often drops on weekends — this figure reveals whether the facility maintains adequate coverage outside of weekday hours.
RN + LPN + aide · Sat–SunUS average: 3h 26m.Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse. US 3h 26m
RN, weekends
Registered nurse hours specifically on weekends. Facilities sometimes reduce RN presence on Saturdays and Sundays — a low weekend RN figure compared to weekday hours can indicate reduced clinical oversight when most administrative staff are absent.
Sat–Sun
8m
↓ 64% · NC 23mThis facility: 8m per resident per day, 64% below the North Carolina average of 23m (among North Carolina facilities reporting a recent figure).
Registered nurse hours specifically on weekends. Facilities sometimes reduce RN presence on Saturdays and Sundays — a low weekend RN figure compared to weekday hours can indicate reduced clinical oversight when most administrative staff are absent.
Sat–SunUS average: 29m.Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse. US 29m
Headcount
Every person who worked here at any point in the quarter, employees and contractors. It is not how many are on site at once: that is the "on an average day" figure.
107
80 employees · 27 contractors · 51 on an average day
107 total staff / 94 residents. Residents: CMS Long-Term Care Facility Characteristics (data as of Sep 2026); staff: CMS Payroll-Based Journal (Q2 2026).Residents and staff come from two different CMS releases, so the two counts can be a few months apart.
1.14 : 1
↓ 35% · NC 1.75This facility: 1.14 staff per resident, 35% below the North Carolina average of 1.75 (among North Carolina facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
107 staff ÷ 94 residents
See full North Carolina ranking →
Average hours one staff member works on a day they are on shift, across every role.
8.2 h
↑ 2% · NC 8 hThis facility: 8.2 h, 2% above the North Carolina average of 8 h (among North Carolina facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
37,947 staff hours this quarter
See full North Carolina ranking →85.2% of staff hours were worked by the facility's own employees
North Carolina average: 87.3% · Contractors this quarter: Physical Therapy Aide (7), Speech Language Pathologist (6), Certified Nursing Assistant (4), Qualified Social Worker (4), Respiratory Therapy Technician (3), Physical Therapy Assistant (3)
Why it matters: employees work here week after week and get to know each resident's routines and needs. Agency contractors often rotate between facilities, so a higher employee share usually means more consistent care.
By The Numbers
Community insights.
Bed count
A mid-sized community that may balance personal attention with shared amenities and social activities.
107
Rank #30 / 82Bed count — State benchmarked This nursing home is ranked 30th out of 82 nursing homes we track in North Carolina for bed count. Shows this facility's certified or reported bed count compared to other North Carolina facilities. Larger communities may offer more amenities, programs, and on-site services for residents and families. Communities with the same value for a metric share the same rank. Rankings compare like with like: every nursing home we track in North Carolina that reports data for that category. Nursing homes without available data are excluded, so the pool size varies from metric to metric.
A mid-sized community that may balance personal attention with shared amenities and social activities.
107
Rank #30 / 82Bed count — State benchmarked This nursing home is ranked 30th out of 82 nursing homes we track in North Carolina for bed count. Shows this facility's certified or reported bed count compared to other North Carolina facilities. Larger communities may offer more amenities, programs, and on-site services for residents and families. Communities with the same value for a metric share the same rank. Rankings compare like with like: every nursing home we track in North Carolina that reports data for that category. Nursing homes without available data are excluded, so the pool size varies from metric to metric.Medium-capacity home · Offers a balance of services and community atmosphere.
Walk Score
Car-dependent. A few nearby services may be reachable on foot, but most trips require transportation.
Rank #40 / 111Walk Score — State benchmarked This nursing home is ranked 40th out of 111 nursing homes we track in North Carolina for walk score. Shows how walkable this facility's neighborhood is compared to the average walk score across North Carolina facilities. Higher scores benefit residents, families, and staff. Communities with the same value for a metric share the same rank. Rankings compare like with like: every nursing home we track in North Carolina that reports data for that category. Nursing homes without available data are excluded, so the pool size varies from metric to metric.
Car-dependent. A few nearby services may be reachable on foot, but most trips require transportation.
Rank #40 / 111Walk Score — State benchmarked This nursing home is ranked 40th out of 111 nursing homes we track in North Carolina for walk score. Shows how walkable this facility's neighborhood is compared to the average walk score across North Carolina facilities. Higher scores benefit residents, families, and staff. Communities with the same value for a metric share the same rank. Rankings compare like with like: every nursing home we track in North Carolina that reports data for that category. Nursing homes without available data are excluded, so the pool size varies from metric to metric.
39
/ 100
Occupancy rate
Occupancy between 85% and 95% suggests balanced demand.
Rank #36 / 72Occupancy rate — State benchmarked This nursing home is ranked 36th out of 72 nursing homes we track in North Carolina for occupancy. Shows this facility's occupancy rate versus the North Carolina average, with its Statewide rank out of 72. Higher occupancy signals strong local demand and financial stability. Communities with the same value for a metric share the same rank. Rankings compare like with like: every nursing home we track in North Carolina that reports data for that category. Nursing homes without available data are excluded, so the pool size varies from metric to metric.
Occupancy between 85% and 95% suggests balanced demand.
Rank #36 / 72Occupancy rate — State benchmarked This nursing home is ranked 36th out of 72 nursing homes we track in North Carolina for occupancy. Shows this facility's occupancy rate versus the North Carolina average, with its Statewide rank out of 72. Higher occupancy signals strong local demand and financial stability. Communities with the same value for a metric share the same rank. Rankings compare like with like: every nursing home we track in North Carolina that reports data for that category. Nursing homes without available data are excluded, so the pool size varies from metric to metric.
86.1%
This home usually has limited availability
Based on residents per day and 107 beds.
Similar to the North Carolina average: 82.6%
Residents per day (avg)
The average number of residents living at this facility on a given day. CMS calculates this figure from the facility's Minimum Data Set (MDS) assessments and uses this value for other measures like Hours Per Resident Per Day (HPRD) and 5-Star Staffing rating.
The average number of residents living at this facility on a given day. CMS calculates this figure from the facility's Minimum Data Set (MDS) assessments and uses this value for other measures like Hours Per Resident Per Day (HPRD) and 5-Star Staffing rating.
92
Source: CMS Provider Information, average daily residents (data as of Oct 2026)
Avg. Length of Stay
Average number of days residents stay at this facility, based on CMS cost report data. Shorter stays often reflect post-acute or rehab care; longer stays reflect long-term care.
Average number of days residents stay at this facility, based on CMS cost report data. Shorter stays often reflect post-acute or rehab care; longer stays reflect long-term care.
84
days
About This Community
Resident Council
Accept Medicaid
Accept Medicare
Individualized Therapy Services
Pain Management
End of Life Care
Respite CareRespite care provides families and unpaid caregivers with short-term relief from caregiving duties. Care can range from a few hours to a few weeks.
Mobility Assistance
Meal Preparation
Optometry, Dental, and Audiology Appointment Coordination
Sign Language and Oral Interpreter Services
TransportationListed as: Scheduled transportation
Social Work & Case Management
Pets AllowedVaccination records required.
Rehabilitation Suite
Beauty Salon
Volunteer Program
Activities
Outings
Celebration Events
Religious AffiliationYes
CMS Health Inspection History
ALM Inspection Grade
88 / 100
Calculated from CMS inspection data for this community's nursing-home beds
How it compares
6 points above the North Carolina average for CMS-certified facilities (82/100)
Category breakdown
Citations
Typical
20 severity-weighted points (13 deficiencies) · 33% lower than the typical CMS-certified NC facility (median: 30)
Enforcement
Strong
No fines on record · 0 enforcement actions
Persistence
Concern
29 days to fix issues · slower than the typical CMS-certified NC facility (median: 24)
Total health inspections
3
↓ 23% · NC 3.9This facility: 3, 23% below the North Carolina average of 3.9 (among North Carolina facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Total health citations
13
Rank #42 / 83Health citations — State benchmarked This nursing home is ranked 42nd out of 83 nursing homes we track in North Carolina for health citations. Shows this facility's total health deficiency citations benchmarked to the North Carolina State average, with a ranking across all 83 NC facilities. Lower citation counts earn a better rank. Communities with the same value for a metric share the same rank. Rankings compare like with like: every nursing home we track in North Carolina that reports data for that category. Nursing homes without available data are excluded, so the pool size varies from metric to metric.↓ 29% · NC 18.3This facility: 13, 29% below the North Carolina average of 18.3 (among North Carolina facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Citations per inspection
4.33
Rank #53 / 83Citations per inspection — State benchmarked This nursing home is ranked 53rd out of 83 nursing homes we track in North Carolina for citations per inspection. Shows average deficiency citations per CMS inspection for this facility versus the North Carolina mean across 83 facilities with citation data. Lower is better. Communities with the same value for a metric share the same rank. Rankings compare like with like: every nursing home we track in North Carolina that reports data for that category. Nursing homes without available data are excluded, so the pool size varies from metric to metric.↓ 4% · NC 4.51This facility: 4.33, 4% below the North Carolina average of 4.51 (among North Carolina facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Citation severity
100% corrected
13 of 13 citations corrected
Critical
J–L
0
↓ 100% · NC 1This facility: 0, 100% below the North Carolina average of 1 (among North Carolina facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Immediate jeopardy
Serious
G–I
0
↓ 100% · NC 0.8This facility: 0, 100% below the North Carolina average of 0.8 (among North Carolina facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Actual harm
Moderate
D–F
13
↓ 14% · NC 15.2This facility: 13, 14% below the North Carolina average of 15.2 (among North Carolina facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
No harm, more than minimal risk
Minor
A–C
0
↓ 100% · NC 1.4This facility: 0, 100% below the North Carolina average of 1.4 (among North Carolina facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
No harm, minimal riskLatest inspection: Apr 30, 2026 · 2 citations, all corrected
Most cited category: Resident Rights, 3 of 13 citations · 7 categories in total
Citations history
Most recent first
Apr 30, 2026
2 citations
Resident Rights moderate citation
Corrected
Corrected
Quality of Care moderate citation
Corrected
Corrected
Feb 26, 2025
3 citations
Nursing Services moderate citation
Corrected
Corrected
Resident Rights moderate citation
Corrected
Corrected
Quality of Care moderate citation
Corrected
Corrected
Sep 28, 2023
8 citations
Pharmacy moderate citation
Corrected
Corrected
Pharmacy moderate citation
Corrected
Corrected
Resident Rights moderate citation
Corrected
Corrected
Care Planning moderate citation
Corrected
Corrected
Care Planning moderate citation
Corrected
Corrected
Pharmacy moderate citation
Corrected
Corrected
Administration moderate citation
Corrected
Corrected
Infection Control moderate citation
Corrected
Corrected
Top deficiency categories
Share of 13 citations
Resident Rights
3 deficiencies (23%)
Pharmacy Services
3 deficiencies (23%)
Resident Assessment & Care Planning
2 deficiencies (15%)
Quality of Life & Care
2 deficiencies (15%)
Infection Control
1 deficiency (8%)
Administration
1 deficiency (8%)
Nursing & Physician Services
1 deficiency (8%)
How citations are counted
Health citations are formal notices following inspections when they fail to comply with safety and care standards.
11 of 13 citations resulted from standard inspections; and 2 of 13 came from combined inspections (standard and complaint).
Includes all CMS health inspection records for this property, which could include management/ownership changes.
Source
Data sourced from CMS Health Deficiencies reports. Citation severity codes range from A (least serious) to L (most serious). Immediate Jeopardy (J-L) citations indicate situations where the facility's noncompliance has placed residents at risk of death or serious harm.
Show Inspection Reports
Enforcement
Penalties and fines
Penalties and fines
Federal penalties imposed by CMS for regulatory violations, including civil money penalties (fines) and denials of payment for new Medicare/Medicaid admissions.
Source: CMS Penalties Database · Data as of Oct 2026
No penalties in the past 3 years
No civil money penalties or payment denials on record since Oct 2023.
Total fines
$0
NC avg $66KNorth Carolina average: $65,553. Average among the 234 North Carolina facilities with a penalty on record.US avg $66KUS average: $66,281, among the 6,725 US facilities with a penalty on record.
Number of fines
0
NC avg 2.06North Carolina average: 2.06. Average among the 234 North Carolina facilities with a penalty on record.US avg 1.88US average: 1.88, among the 6,725 US facilities with a penalty on record.
Payment denials
Serious action where Medicare and/or Medicaid temporarily stops payments for new residents until issues are fixed.
Serious action where Medicare and/or Medicaid temporarily stops payments for new residents until issues are fixed.
0
NC avg 0.31North Carolina average: 0.31. Average among the 234 North Carolina facilities with a penalty on record.US avg 0.35US average: 0.35, among the 6,725 US facilities with a penalty on record.
Health Outcomes
Quality of care over time
How residents at this home fare on health outcomes and preventive care, compared with the North Carolina average.
CMS star rating for the care of long-stay residents, who live at the home for 100 days or more. It is built from the long-stay quality measures below. 5 stars is the best.
2
/ 5
Below average
CMS star rating for the care of short-stay residents, mostly people recovering after a hospital stay for under 100 days. It is built from the short-stay quality measures below. 5 stars is the best.
2
/ 5
Below average
Average of five long-stay measures: pressure ulcers, falls with major injury, unplanned weight loss, worsening ability to walk, and needing more help with daily activities. Each is the % of residents affected, so lower is better.
10.1
Score · lower is better
↑ 7% · NC 9.4This facility: 10.1, 7% above the NC average of 9.4 (among NC facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Average of three long-stay measures: needing more help with daily activities, worsening ability to walk, and loss of bowel or bladder control. Each is the % of residents affected, so lower is better.
21.8
Score · lower is better
↑ 27% · NC 17.2This facility: 21.8, 27% above the NC average of 17.2 (among NC facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.13 long-stay measures: 4 better, 8 worse, 1 near NC average
8 short-stay measures: 3 better, 1 worse, 1 near NC average, 3 compared with US only
Long-stay residents
People who live at the home · 13 measures
Daily care & independence
Needed more help with daily activities
Percent of long-stay residents whose need for help with daily activities has increased
14.9%
↓ 1% · NC 15.0This facility: 14.9, 1% below the NC average of 15.0 (among NC facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Percent of long-stay residents whose need for help with daily activities has increased
14.9%
↓ 1% · NC 15.0This facility: 14.9, 1% below the NC average of 15.0 (among NC facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Walking ability worsened
Percent of long-stay residents whose ability to move independently worsened
17.9%
↑ 7% · NC 16.6This facility: 17.9, 7% above the NC average of 16.6 (among NC facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Percent of long-stay residents whose ability to move independently worsened
17.9%
↑ 7% · NC 16.6This facility: 17.9, 7% above the NC average of 16.6 (among NC facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Bowel or bladder incontinence (low-risk residents)
Percent of low risk long-stay residents who lose control of their bowels or bladder
32.7%
↑ 64% · NC 19.9This facility: 32.7, 64% above the NC average of 19.9 (among NC facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Percent of low risk long-stay residents who lose control of their bowels or bladder
32.7%
↑ 64% · NC 19.9This facility: 32.7, 64% above the NC average of 19.9 (among NC facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.Safety & clinical stability
Urinary tract infection
Percent of long-stay residents with a urinary tract infection
0.0%
↓ 100% · NC 2.1This facility: 0.0, 100% below the NC average of 2.1 (among NC facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Percent of long-stay residents with a urinary tract infection
0.0%
↓ 100% · NC 2.1This facility: 0.0, 100% below the NC average of 2.1 (among NC facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Falls with major injury
Percent of long-stay residents experiencing one or more falls with major injury
3.6%
↑ 6% · NC 3.4This facility: 3.6, 6% above the NC average of 3.4 (among NC facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Percent of long-stay residents experiencing one or more falls with major injury
3.6%
↑ 6% · NC 3.4This facility: 3.6, 6% above the NC average of 3.4 (among NC facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Pressure ulcers (high-risk residents)
Percent of long-stay high risk residents with pressure ulcers
7.7%
↑ 43% · NC 5.4This facility: 7.7, 43% above the NC average of 5.4 (among NC facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Percent of long-stay high risk residents with pressure ulcers
7.7%
↑ 43% · NC 5.4This facility: 7.7, 43% above the NC average of 5.4 (among NC facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.Physical & mental health
Lost too much weight
Percent of long-stay residents who lose too much weight
6.6%
↓ 7% · NC 7.1This facility: 6.6, 7% below the NC average of 7.1 (among NC facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Percent of long-stay residents who lose too much weight
6.6%
↓ 7% · NC 7.1This facility: 6.6, 7% below the NC average of 7.1 (among NC facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Depressive symptoms
Percent of long-stay residents who have depressive symptoms
7.3%
↑ 9% · NC 6.8This facility: 7.3, 9% above the NC average of 6.8 (among NC facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Percent of long-stay residents who have depressive symptoms
7.3%
↑ 9% · NC 6.8This facility: 7.3, 9% above the NC average of 6.8 (among NC facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Antipsychotic use
Percent of long-stay residents who received an antipsychotic medication
15.2%
↑ 9% · NC 13.9This facility: 15.2, 9% above the NC average of 13.9 (among NC facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Percent of long-stay residents who received an antipsychotic medication
15.2%
↑ 9% · NC 13.9This facility: 15.2, 9% above the NC average of 13.9 (among NC facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.Preventive care
Pneumococcal vaccine
Percent of long-stay residents assessed and appropriately given the pneumococcal vaccine
99.7%
↑ 8% · NC 92.4This facility: 99.7, 8% above the NC average of 92.4 (among NC facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Percent of long-stay residents assessed and appropriately given the pneumococcal vaccine
99.7%
↑ 8% · NC 92.4This facility: 99.7, 8% above the NC average of 92.4 (among NC facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Flu vaccine
Percent of long-stay residents assessed and appropriately given the seasonal influenza vaccine
100.0%
↑ 6% · NC 94.7This facility: 100.0, 6% above the NC average of 94.7 (among NC facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Percent of long-stay residents assessed and appropriately given the seasonal influenza vaccine
100.0%
↑ 6% · NC 94.7This facility: 100.0, 6% above the NC average of 94.7 (among NC facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.Hospital & emergency visits
Hospitalizations per 1,000 days
Number of hospitalizations per 1,000 long-stay resident days.
2.63
↑ 49% · NC 1.77This facility: 2.63, 49% above the NC average of 1.77 (among NC facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Number of hospitalizations per 1,000 long-stay resident days.
2.63
↑ 49% · NC 1.77This facility: 2.63, 49% above the NC average of 1.77 (among NC facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
ER visits per 1,000 days
Number of outpatient emergency department visits per 1,000 long-stay resident days.
4.49
↑ 147% · NC 1.82This facility: 4.49, 147% above the NC average of 1.82 (among NC facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Number of outpatient emergency department visits per 1,000 long-stay resident days.
4.49
↑ 147% · NC 1.82This facility: 4.49, 147% above the NC average of 1.82 (among NC facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.Short-stay residents
Rehab and recovery after a hospital stay · 8 measures
Daily care & independence
Able to care for self at discharge
Percentage of residents at or above expected ability to care for themselves at discharge.
52.9%
↓ 1% · US 53.7This facility: 52.9, 1% below the US average of 53.7 (among US facilities reporting a recent figure).
Percentage of residents at or above expected ability to care for themselves at discharge.
52.9%
↓ 1% · US 53.7This facility: 52.9, 1% below the US average of 53.7 (among US facilities reporting a recent figure).
Returned home or to the community
Rate of successful return to home or community from a skilled nursing facility.
50.1%
↓ 1% · US 50.6This facility: 50.1, 1% below the US average of 50.6 (among US facilities reporting a recent figure).
Rate of successful return to home or community from a skilled nursing facility.
50.1%
↓ 1% · US 50.6This facility: 50.1, 1% below the US average of 50.6 (among US facilities reporting a recent figure).Safety & clinical stability
Falls with major injury
Percentage of SNF residents who experience falls with major injury during their stay.
0.0%
↓ 100% · US 0.8This facility: 0.0, 100% below the US average of 0.8 (among US facilities reporting a recent figure).
Percentage of SNF residents who experience falls with major injury during their stay.
0.0%
↓ 100% · US 0.8This facility: 0.0, 100% below the US average of 0.8 (among US facilities reporting a recent figure).Physical & mental health
New antipsychotic medication
Percent of short-stay residents who newly received an antipsychotic medication
1.3%
↓ 8% · NC 1.4This facility: 1.3, 8% below the NC average of 1.4 (among NC facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Percent of short-stay residents who newly received an antipsychotic medication
1.3%
↓ 8% · NC 1.4This facility: 1.3, 8% below the NC average of 1.4 (among NC facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.Preventive care
Pneumococcal vaccine
Percent of short-stay residents assessed and appropriately given the pneumococcal vaccine
99.8%
↑ 23% · NC 81.4This facility: 99.8, 23% above the NC average of 81.4 (among NC facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Percent of short-stay residents assessed and appropriately given the pneumococcal vaccine
99.8%
↑ 23% · NC 81.4This facility: 99.8, 23% above the NC average of 81.4 (among NC facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Flu vaccine
Percent of short-stay residents assessed and appropriately given the seasonal influenza vaccine
100.0%
↑ 23% · NC 81.1This facility: 100.0, 23% above the NC average of 81.1 (among NC facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Percent of short-stay residents assessed and appropriately given the seasonal influenza vaccine
100.0%
↑ 23% · NC 81.1This facility: 100.0, 23% above the NC average of 81.1 (among NC facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.Hospital & emergency visits
Re-hospitalized after admission
Percentage of short-stay residents who were re-hospitalized after their nursing home admission.
22.6%
↓ 1% · NC 22.9This facility: 22.6, 1% below the NC average of 22.9 (among NC facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Percentage of short-stay residents who were re-hospitalized after their nursing home admission.
22.6%
↓ 1% · NC 22.9This facility: 22.6, 1% below the NC average of 22.9 (among NC facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
ER visits
Percentage of short-stay residents who had an outpatient emergency department visit.
26.6%
↑ 102% · NC 13.2This facility: 26.6, 102% above the NC average of 13.2 (among NC facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.
Percentage of short-stay residents who had an outpatient emergency department visit.
26.6%
↑ 102% · NC 13.2This facility: 26.6, 102% above the NC average of 13.2 (among NC facilities reporting a recent figure).Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse.Arrows show whether a figure is above or below the average. Green is better for residents, red is worse, and yellow means within 5% of the average. Grey compares with the US average only, because CMS publishes no state figure. The line on each bar marks the average.
Quality measures are calculated by CMS from Minimum Data Set (MDS) resident assessments and Medicare claims.
Money and staffing.
Heartland Living and Rehabilitation’s finances from its CMS cost report for the fiscal year ending September 2024, compared with 79 North Carolina nursing homes that filed a recent report. Includes all financial data for this property, which could include management/ownership changes.
FY Sep 2024
Is it financially stable?
Losing money on care, and more than last year
−8.0% operating margin
−3.2 pts vs prior year
An operating loss in 7 of the last 8 reported years. Other income ($0.2M) trims the net loss to −$0.8M. Watch for cost-cutting that reaches staffing.
Does it invest in staff?
Spends less on payroll than most North Carolina homes
50.3% payroll share of revenue
NC average 61.1%Rank #29 / 79Payroll % of net patient revenue — State benchmarked This nursing home is ranked 29th out of 79 nursing homes we track in North Carolina for payroll % of net patient revenue. Shows payroll as a percentage of net patient revenue versus the North Carolina average, among facilities reporting a recent fiscal year. Below 25% may signal understaffing or heavy agency use — read with Staffing ratings. Communities with the same value for a metric share the same rank. Rankings compare like with like: every nursing home we track in North Carolina that reports data for that category. Nursing homes without available data are excluded, so the pool size varies from metric to metric.
Payroll rose $1.3M while revenue rose $0.3M. A low share can mean leaner staffing; check hours per resident in the staffing section.
FY 2024 scorecard
Each row shows the FY 2024 figure, the change since the prior report, the trend, and how it compares with North Carolina homes.
Revenue & profit
Losing money on care
| Metric | FY 2024 | vs prior year | Trend 2017 → 2024Trend | NC median | Compared with NC homesRank in NC | In short |
|---|---|---|---|---|---|---|
| Net patient revenue What the home earns from resident care, after discounts and bad debt. | $12.1M | +$0.3M | Trend 20172024 | NC median $13.4M | Rank in NC Rank #54 / 79Net patient revenue — State benchmarked This nursing home is ranked 54th out of 79 nursing homes we track in North Carolina for net patient revenue. Shows this facility's net patient revenue compared to the North Carolina average, among facilities reporting a recent fiscal year. Higher revenue generally means more resources for staffing and capital — read alongside Payroll %. Communities with the same value for a metric share the same rank. Rankings compare like with like: every nursing home we track in North Carolina that reports data for that category. Nursing homes without available data are excluded, so the pool size varies from metric to metric. Higher than 32% of homes | Below NC median Higher net patient revenue than 32% of NC homes that filed a recent report. Revenue mostly follows how big a home is. |
| Operating expenses Everything it costs to run the home: staff, supplies, rent, admin. | $13.1M | +$0.7M | Trend 20172024 | NC median $14.7M | Rank in NC Rank #45 / 79Operating expenses — State benchmarked This nursing home is ranked 45th out of 79 nursing homes we track in North Carolina for operating expenses. Shows everything it cost to run the home — staff, supplies, rent, admin — compared with other North Carolina homes reporting a recent fiscal year. Expenses in dollars mostly follow how big a home is, so this compares size, not efficiency; read it next to operating margin. Communities with the same value for a metric share the same rank. Rankings compare like with like: every nursing home we track in North Carolina that reports data for that category. Nursing homes without available data are excluded, so the pool size varies from metric to metric. Higher than 44% of homes | Exceeds revenue Operating expenses are higher than net patient revenue, so resident care runs at a loss. |
| Net patient income Revenue minus operating expenses. Negative means care loses money. | −$1.0M | −$0.4M | Trend 20172024 | NC median $0.1M | Rank in NC Rank #56 / 79Net patient income — State benchmarked This nursing home is ranked 56th out of 79 nursing homes we track in North Carolina for net patient income. Shows net patient revenue minus operating expenses, compared with other North Carolina homes reporting a recent fiscal year. Homes that lost money on care are in the pool too, so a rank in the bottom half usually means a loss. Communities with the same value for a metric share the same rank. Rankings compare like with like: every nursing home we track in North Carolina that reports data for that category. Nursing homes without available data are excluded, so the pool size varies from metric to metric. Higher than 29% of homes | Loss, widening Resident care lost money this year, more than in the prior report. |
| Operating margin Net patient income as a share of revenue. The clearest health signal. | −8.0% | −3.2 pts | Trend 20172024 | NC median 0.5% | Rank in NC Rank #60 / 79Operating margin — State benchmarked This nursing home is ranked 60th out of 79 nursing homes we track in North Carolina for operating margin. Shows net patient income as a share of net patient revenue, compared with other North Carolina homes reporting a recent fiscal year. Unlike the dollar figures it does not follow size, so it is the fairest comparison of financial health between a small home and a large one. Communities with the same value for a metric share the same rank. Rankings compare like with like: every nursing home we track in North Carolina that reports data for that category. Nursing homes without available data are excluded, so the pool size varies from metric to metric. Higher than 24% of homes | Loss A negative margin means resident care costs more than it earns. |
| Other income Money not from resident care: investments, grants, services. | $0.2M | — | Trend — | NC median $0.2M | Rank in NC Rank #38 / 75Other income — State benchmarked This nursing home is ranked 38th out of 75 nursing homes we track in North Carolina for other income. Shows income from outside resident care — investments, grants, rentals, services — compared with other North Carolina homes reporting a recent fiscal year. It is not part of net patient revenue; a high rank here can offset a loss on care. Communities with the same value for a metric share the same rank. Rankings compare like with like: every nursing home we track in North Carolina that reports data for that category. Nursing homes without available data are excluded, so the pool size varies from metric to metric. Higher than 50% of homes | Offsets part of the loss Income from outside resident care covers part of the loss on care. |
| Net income The bottom line after other income. | −$0.8M | −$0.5M | Trend — | NC median $0.8M | Rank in NC Rank #68 / 79Net income — State benchmarked This nursing home is ranked 68th out of 79 nursing homes we track in North Carolina for net income. Shows the bottom line after other income, compared with other North Carolina homes reporting a recent fiscal year. Homes with a net loss are in the pool too, so a rank in the bottom half usually means a loss. Communities with the same value for a metric share the same rank. Rankings compare like with like: every nursing home we track in North Carolina that reports data for that category. Nursing homes without available data are excluded, so the pool size varies from metric to metric. Higher than 14% of homes | Loss The bottom line is below zero even after other income. |
Staffing spend
Spends less of revenue on staff than most North Carolina homes
| Metric | FY 2024 | vs prior year | Trend 2017 → 2024Trend | NC median | Compared with NC homesRank in NC | In short |
|---|---|---|---|---|---|---|
| Payroll costs Salaries and wage-related benefits, not counting contract labor. | $6.1M | +$1.3M | Trend 20172024 | NC median $7.0M | Rank in NC Rank #53 / 79Payroll costs — State benchmarked This nursing home is ranked 53rd out of 79 nursing homes we track in North Carolina for payroll costs. Shows total staff payroll — salaries plus wage-related benefits — benchmarked to the North Carolina average, among facilities reporting a recent fiscal year. Higher payroll relative to peers often signals better staffing and less reliance on contract labor. Communities with the same value for a metric share the same rank. Rankings compare like with like: every nursing home we track in North Carolina that reports data for that category. Nursing homes without available data are excluded, so the pool size varies from metric to metric. Higher than 33% of homes | Below NC median Higher payroll than 33% of NC homes. Payroll in dollars mostly follows how big a home is, so this compares size, not staffing levels. |
| Payroll share of revenue Payroll divided by revenue. Higher usually means more staff per resident. | 50.3% | +10.1 pts | Trend 20172024 | NC median 49.1% | Rank in NC Rank #29 / 79Payroll % of net patient revenue — State benchmarked This nursing home is ranked 29th out of 79 nursing homes we track in North Carolina for payroll % of net patient revenue. Shows payroll as a percentage of net patient revenue versus the North Carolina average, among facilities reporting a recent fiscal year. Below 25% may signal understaffing or heavy agency use — read with Staffing ratings. Communities with the same value for a metric share the same rank. Rankings compare like with like: every nursing home we track in North Carolina that reports data for that category. Nursing homes without available data are excluded, so the pool size varies from metric to metric. Higher than 64% of homes | 10.8 pts under NC average The NC average is 61.1% of revenue. Within 3 points of it reads as near the average. |
Charts, 2017–2024 2 charts · NC benchmark drawn as a dashed line
Revenue, expenses and income
What the home earned from resident care (net patient revenue), what it cost to run (operating expenses) and the difference between the two (net patient income), for each fiscal year it filed a CMS cost report.
USD, millions
Net patient revenue Operating expenses Net patient income
Where revenue goes
Both lines are a share of net patient revenue. Payroll share is what goes to salaries and wage-related benefits; operating margin is what is left after every operating cost (below 0%, resident care lost money). The dashed line is the North Carolina payroll average.
% of net patient revenue
Payroll share Operating margin NC payroll average
Year-by-year data, 2017–2024 every reported year · latest first, scroll sideways
| Metric | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|---|
| Net patient revenue | $8.8M | $9.6M | $9.2M | $8.9M | $10.9M | $10.6M | $11.8M | $12.1M |
| Operating expenses | $9.4M | $9.9M | $10.1M | $9.8M | $10.8M | $10.9M | $12.4M | $13.1M |
| Net patient income | −$0.6M | −$0.3M | −$0.9M | −$0.9M | $0.1M | −$0.3M | −$0.6M | −$1.0M |
| Operating margin | −6.6% | −3.2% | −9.5% | −10.1% | 0.9% | −2.9% | −4.8% | −8.0% |
| Net income | −$0.5M | −$0.2M | −$0.7M | −$0.5M | $0.7M | $0.1M | −$0.3M | −$0.8M |
| Payroll costs | $3.6M | $3.8M | $3.8M | $4.1M | $4.4M | $4.7M | $4.8M | $6.1M |
| Payroll share of revenue | 40.9% | 39.9% | 40.9% | 45.8% | 40.8% | 44.5% | 40.2% | 50.3% |
| Beds | 144 | 144 | 144 | 144 | 144 | 144 | 144 | 144 |
| Gross revenue | $11.3M | $12.5M | $11.5M | $10.5M | $12.5M | $12.3M | $14.1M | $14.8M |
| Salaries | $2.9M | $3.1M | $3.1M | $3.4M | $3.7M | $3.9M | $4.0M | $5.1M |
| Wage-related costs | $0.7M | $0.7M | $0.7M | $0.7M | $0.7M | $0.8M | $0.8M | $1.0M |
| Contract labor | — | — | — | — | — | — | $2.3M | $1.3M |
| Other operating costs | $5.8M | $6.1M | $6.3M | $5.7M | $6.4M | $6.2M | $7.6M | $7.0M |
| Net patient revenue per day | $227 | $234 | $233 | $260 | $350 | $327 | $334 | $343 |
| Cost per day | $242 | $241 | $256 | $286 | $347 | $336 | $350 | $371 |
| Average length of stay | 111.5 days | 83.9 days | 105.4 days | 136.9 days | 140.4 days | 100.2 days | 102.2 days | 83.6 days |
Showing 2024–2022 · scroll sideways for 5 earlier years
Earlier and partial years are in the download. Download CSV
Who this home usually serves
Residents split by who pays for their care: Medicare, Medicaid, or private pay and other sources.
Over a year: CMS SNF Cost Report, FY2024
Snapshot: CMS Long-Term Care Facility Characteristics (quarterly), Sep 2026
Arriving
400 admissions · FY2024
Residents admitted during the year.
Medicare
73 · 18%
Medicaid
57 · 14%
Private pay & other
270 · 68%
Resident snapshot
94 residents · Sep 2026
Residents counted on the date of the latest CMS report, which updates quarterly.
Medicare
2 · 2%
Medicaid
50 · 53%
Private pay & other
42 · 45%
Leaving
392 discharges · FY2024
Residents discharged during the year.
Medicare
61 · 16%
Medicaid
71 · 18%
Private pay & other
260 · 66%
Primarily short stays
Residents typically stay for brief periods, with frequent admissions and discharges throughout the year.
Reviews (1)
Heartland Living and Rehabilitation Reviews
Cathy Blackwell
Here is a powerful, raw, and honest review based directly on the letter you provided — written in a tone of disgust, frustration, and warning while still sounding credible, factual, and strong. ⸻ ⭐ Heartland Living & Rehabilitation Center Review (Public Post Version) I am absolutely disgusted and deeply alarmed by my experience with Heartland Living & Rehabilitation Center in Greensboro, NC. I would not trust this facility with anyone I love — not for one hour, let alone an entire stay. What I went through should never happen to any patient or family. Upon my discharge, Heartland had every opportunity and every means to release my prescribed medications ON THE DAY I LEFT — and they CHOSE not to. Instead, they stalled, ignored calls, and then turned around and lied to cover up their own error, all while I was left without the medically necessary prescriptions that I am legally entitled to. And yes — North Carolina law is clear: 👉 A healthcare facility may NOT withhold a patient’s prescriptions, interfere with the transfer of medications, or block access to a pharmacy of the patient’s choice after discharge. 👉 Prescriptions belong to the patient, not the facility. 👉 Blocking access to medication is a violation of patient rights and discharge planning standards. Heartland ignored all of that. To make things worse, the health insurance coordinator at the facility demonstrated the same unprofessional behavior — slow to respond, slow to follow up, and absolutely unreliable when I needed answers. Calls were not returned. Promises were broken. They acted as if my life and health were an inconvenience. The lack of compassion, lack of accountability, and lack of professionalism was unbelievable — and dangerous. My discharge should have been simple, legal, and safe. Instead, it turned into a situation where: • They withheld my medications • They failed to reverse pharmacy billing • They interfered with my legal right to fill my prescriptions elsewhere Trust me
Rating Their Experiences
What do you like most about living here?
Nothing
Are there enough caregivers to handle the residents' needs, especially during emergencies?
No
Are the common areas pleasant and comfortable for socializing or relaxing?
No
How do you feel about the level of social interaction available with other residents?
Didn’t see any.
How was the units offered in this community?
N/A
Do you feel safe living in this community?
No
How would you rate the quality and variety of the meals? (1-5)
1
Are special diets handled well?
No
Is the dining schedule flexible enough to meet your preferences?
No
How well do you think the community handles emergencies or unexpected events?
Foolishly. They didn’t release medication upon my discharge as a tool for revenge n/a
Would you recommend this community to others looking for senior living options?
NO!!!
Is there anything you wish you knew before moving in?
Yes.. The review of how terrible this place is.
Places of interest near Heartland Living and Rehabilitation
1.5 miles from city center
Estimated distance in miles from Greensboro's city center to Heartland Living and Rehabilitation's address, calculated via Google Maps.
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Info below is compiled from CMS reports & the NC Dept. of Health & Human Services (NCDHHS), senior community websites & trusted data sources such as Walk Score & BBB.
Communities are listed from highest-ranked to lowest-ranked based on our methodology.
The facility name. Click to view the full profile page on Assisted Living Magazine, including photos, services, and contact info.
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CMS (Centers for Medicare & Medicaid Services, the federal agency that regulates nursing homes) Overall 5-star rating — a composite of Health Inspection, Staffing, and Quality Measures scores. 5 stars = top 10% nationally. 1 star = bottom 10%. The single most important number to start with when comparing facilities.
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Care Types in This Table
NH (Nursing Home):
24/7 skilled nursing care for residents with complex, ongoing medical needs.
SNF (Skilled Nursing Facility):
Round-the-clock nursing care, often for recovery after surgery, injury, or illness.
MC (Memory Care):
Secured, specialized care for people living with Alzheimer's or dementia.
RC (Respite Care):
Short-term temporary care that gives family caregivers a break.
PC (Palliative Care):
Comfort-focused care for serious illness at any stage, including alongside curative treatment.
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Neighborhood or city area where the facility is located. Proximity to family, hospitals, and green space matters for both quality of life and ease of visitation. Consider drive time and transit access when evaluating location.
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Licensed bed capacity. Larger facilities (300+ beds) often have more specialized programs but can feel institutional. Smaller homes (under 150 beds) tend to deliver more personalized care. Compare with Avg Res/Day to understand how full the facility typically runs.
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A 0–100 score of a facility's regulatory inspection record, shown as a letter and compared with other facilities of the same kind in the same state. This is a proprietary Assisted Living Magazine grade. It is not a government rating. A dash means we have no inspection data for that facility.
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Percentage of licensed beds filled on an average day. Color indicates financial health: green (90%+) = operationally strong, typically profitable. Amber (80–89%) = stable but leaving revenue on the table. Orange (70–79%) = financial strain likely, may struggle with fixed costs. Red (<70%) = significant distress, closure or ownership change risk increases sharply.
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This facility's occupancy rate compared to the statewide average for similar facilities. A positive number means above-average demand. Facilities running 5%+ above the state average are typically the most sought-after in their market — a strong proxy for reputation.
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CMS-adjusted total nurse hours per resident per day (RN + LPN + CNA combined). The national average is approximately 3.5 hrs. Higher is better — more direct care time per resident. Below 3.0 is a red flag. CMS weights RN hours more heavily because RNs handle complex clinical decisions that CNAs cannot.
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CMS Health Inspection star rating (1–5 stars), based on the 3 most recent annual state surveys plus any complaint investigations. This is the hardest rating to manipulate — it reflects real surveyor findings on-site. 5 stars = fewest deficiencies found. 1 star = most. It carries the heaviest weight in the Overall CMS rating.
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CMS Staffing star rating (1–5 stars), based on daily nurse staffing hours submitted to CMS via verified payroll data. Compares RN, LPN, and CNA coverage relative to resident acuity level. 5 stars = well above expected staffing. Weekend staffing is evaluated separately, as that's where many facilities quietly reduce coverage.
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CMS Quality Measures star rating (1–5 stars), based on 15 clinical outcome metrics including fall rates, pressure ulcers, antipsychotic drug use, and hospital readmissions. Captures actual resident health outcomes, not just compliance. High QM combined with low Health Inspection scores can indicate a facility with strong care but weak documentation practices.
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Registered Nurse hours per resident/day compared to the statewide average. RNs are the highest-skilled nursing staff — they assess residents, manage medications, and respond to emergencies. A value of +50% means RN coverage is 50% above the state norm. Negative values are a concern for residents with complex or acute medical needs.
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Total nursing staff hours (RN + LPN + CNA combined) per resident/day vs. the statewide average. A broader measure than RN vs State — it captures the entire care team. A facility can have high total staffing but low RN hours, meaning more aides and fewer nurses. Read both columns together for the full picture.
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Total dollar amount of federal monetary fines (civil money penalties) issued by CMS in the past 3 years. Fines are only levied for serious violations — typically actual harm to residents, repeated uncorrected deficiencies, or systemic non-compliance. Even a single fine is noteworthy. Multiple fines strongly suggest a pattern, not isolated incidents.
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Total health deficiency citations from the most recent standard inspection cycle. Minor citations (scope A–C) are common and often administrative in nature. Higher counts aren't always disqualifying, but should be read alongside Severe Citations to understand actual harm levels. Under 10 is strong for a large facility; 30+ warrants a closer look.
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Average deficiency citations per CMS inspection (survey) in the reporting window — total citations divided by the number of inspections. Lower is better; compare alongside total Citations and Severe Citations for context.
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Citations at CMS scope/severity level G or higher — G–I means actual harm occurred; J–L means residents were placed in immediate jeopardy. (D–F is potential for harm only). Examples include unaddressed falls, medication errors causing injury, neglect, or abuse.
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Average number of residents in the building on any given day, derived from annual census data. Reflects true operating scale — a 400-bed facility running 200 residents/day operates very differently from one at 390. Higher resident counts generally mean more funded staffing hours.
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Better Business Bureau rating (A+ to F). Reflects complaint history, business transparency, and how family disputes were resolved. A+ means no significant unresolved complaints. A blank (—) means the facility isn't BBB-accredited, which is common for healthcare providers and not necessarily a negative signal.
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Walk Score® (0–100). Measures walkability of the surrounding area. 90–100 = Walker's Paradise. 70–89 = Very Walkable. 50–69 = Somewhat Walkable. Below 50 = Car-Dependent. Higher scores benefit family visitors, resident outings, and staff commuting.
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The licensed owner or operator of record filed with CMS — the individual or organization legally accountable for the facility. Searching the operator name across other facilities can reveal chain or multi-site ownership, which matters: chain-operated homes tend to have more variable quality outcomes than independently run facilities.
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What the home actually collects for resident care, after contractual allowances, bad debt and discounts — not gross billings. Taken from the latest complete annual cost report, so it is comparable across homes reporting the same period. Revenue alone doesn't indicate care quality, but it funds staffing and capital reinvestment. Pair with Payroll %. Figures are from each facility's most recent complete fiscal year — hover a value for the exact year; a * marks homes that report an older period than most facilities.
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Staff salaries plus wage-related benefits from the latest complete annual cost report. Contract and agency labour is counted separately, under other operating costs, so a home leaning on agency staff can show a low figure here. Payroll is the cost most directly tied to care quality — compare with Payroll % for full context. Figures are from each facility's most recent complete fiscal year — hover a value for the exact year; a * marks homes that report an older period than most facilities.
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Payroll as a share of NET PATIENT REVENUE (not gross revenue). Both figures come from the same cost-report year. A higher figure means more of each revenue dollar goes to staff pay. Read with the Staffing star rating to judge whether spend translates into coverage — and note that homes whose patient revenue covers only part of their operation can read implausibly high. The North Carolina average is: 61.1% Figures are from each facility's most recent complete fiscal year — hover a value for the exact year; a * marks homes that report an older period than most facilities.
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CMS Certification Number: the unique federal identifier for this skilled nursing provider.
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|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Maple Grove Health & Rehabilitation Center | NH MC SNF | Greensboro | 210
Facility
210
NC AVG
94
Rank
#2 / 82 | C+ |
52.9%
Facility
52.9%
NC AVG
82.6%
Rank
#68 / 72 | -36% | 4.04
Facility
4.04
NC AVG
4.03
Rank
#48 / 80 | +3% | 0% | $50.3k
Facility
$50.3k
NC AVG
$67.5k
Rank
#68 / 86 | 9
Facility
9
NC AVG
18.3
Rank
#33 / 83 | 3.0
Facility
3.0
NC AVG
4.5
Rank
#26 / 83 | 1 | 111 | - |
51
Facility
51
NC AVG
33
Rank
#23 / 111 | - | $13.1MFiscal year ending 09/2024
Facility
$13.1MFiscal year ending 09/2024
NC AVG
$17.2M
Rank
#44 / 79 | $6.5MFiscal year ending 09/2024
Facility
$6.5MFiscal year ending 09/2024
NC AVG
$9.2M
Rank
#47 / 79 | 49.4%Fiscal year ending 09/2024
Facility
49.4%Fiscal year ending 09/2024
NC AVG
61.1%
Rank
#36 / 79 | 345448 | ||||
| Maryfield Nursing Home | NH MC PC | High Point | 115
Facility
115
NC AVG
94
Rank
#24 / 82 | A |
91.4%
Facility
91.4%
NC AVG
82.6%
Rank
#21 / 72 | +11% | 4.53
Facility
4.53
NC AVG
4.03
Rank
#29 / 80 | +2% | +12% | $0
Facility
$0
NC AVG
$67.5k
Rank
#1 / 86 | 2
Facility
2
NC AVG
18.3
Rank
#5 / 83 | 1.0
Facility
1.0
NC AVG
4.5
Rank
#1 / 83 | - | 105 | - |
31
Facility
31
NC AVG
33
Rank
#49 / 111 | Maryfield, Inc | $34.8MFiscal year ending 09/2024
Facility
$34.8MFiscal year ending 09/2024
NC AVG
$17.2M
Rank
#6 / 79 | $17.1MFiscal year ending 09/2024
Facility
$17.1MFiscal year ending 09/2024
NC AVG
$9.2M
Rank
#9 / 79 | 49%Fiscal year ending 09/2024
Facility
49%Fiscal year ending 09/2024
NC AVG
61.1%
Rank
#41 / 79 | 345093 | ||||
| Heartland Living and Rehabilitation | NH RC | Greensboro | 107
Facility
107
NC AVG
94
Rank
#30 / 82 | B+ |
86.1%
Facility
86.1%
NC AVG
82.6%
Rank
#36 / 72 | +4% | 4.07
Facility
4.07
NC AVG
4.03
Rank
#41 / 80 | -71% | +1% | $0
Facility
$0
NC AVG
$67.5k
Rank
#1 / 86 | 13
Facility
13
NC AVG
18.3
Rank
#42 / 83 | 4.3
Facility
4.3
NC AVG
4.5
Rank
#53 / 83 | - | 92 | - |
39
Facility
39
NC AVG
33
Rank
#40 / 111 | Horace Wilson | $12.1MFiscal year ending 09/2024
Facility
$12.1MFiscal year ending 09/2024
NC AVG
$17.2M
Rank
#54 / 79 | $6.1MFiscal year ending 09/2024
Facility
$6.1MFiscal year ending 09/2024
NC AVG
$9.2M
Rank
#53 / 79 | 50.3%Fiscal year ending 09/2024
Facility
50.3%Fiscal year ending 09/2024
NC AVG
61.1%
Rank
#29 / 79 | 345391 | ||||
| Kindred Hospital Greensboro | NH SNF | Greensboro | 23
Facility
23
NC AVG
94
Rank
#76 / 82 | B+ |
94.8%
Facility
94.8%
NC AVG
82.6%
Rank
#7 / 72 | +15% | 2.45
Facility
2.45
NC AVG
4.03
Rank
#80 / 80 | -35% | -39% | $0
Facility
$0
NC AVG
$67.5k
Rank
#1 / 86 | 14
Facility
14
NC AVG
18.3
Rank
#44 / 83 | 7.0
Facility
7.0
NC AVG
4.5
Rank
#74 / 83 | - | 22 | - |
23
Facility
23
NC AVG
33
Rank
#71 / 111 | - | - | - | - | 345273 | ||||
| Guilford Health Care Center | NH SNF | Greensboro | 110
Facility
110
NC AVG
94
Rank
#26 / 82 | C+ |
94.1%
Facility
94.1%
NC AVG
82.6%
Rank
#10 / 72 | +14% | 3.16
Facility
3.16
NC AVG
4.03
Rank
#75 / 80 | -8% | -21% | $0
Facility
$0
NC AVG
$67.5k
Rank
#1 / 86 | 27
Facility
27
NC AVG
18.3
Rank
#69 / 83 | 6.8
Facility
6.8
NC AVG
4.5
Rank
#72 / 83 | - | 104 | - |
33
Facility
33
NC AVG
33
Rank
#46 / 111 | Guilford Holdings Ill | $14.8MFiscal year ending 12/2024
Facility
$14.8MFiscal year ending 12/2024
NC AVG
$17.2M
Rank
#31 / 79 | $7.0MFiscal year ending 12/2024
Facility
$7.0MFiscal year ending 12/2024
NC AVG
$9.2M
Rank
#41 / 79 | 47.1%Fiscal year ending 12/2024
Facility
47.1%Fiscal year ending 12/2024
NC AVG
61.1%
Rank
#46 / 79 | 345460 |
Rank badges are statewide and care-type specific: each nursing home is ranked against every other NC nursing home we track that reports that metric, not just the 5 on this page. See how we rank facilities
Financial assistance
Get financial aid guidance Programs that may help with care and living costs in North Carolina
Heartland Living and Rehabilitation is in Greensboro, North Carolina. These programs may support different care settings or living expenses. A listing does not confirm this community participates; our concierge team can help confirm.
VA Aid and Attendance (A&A) and Housebound Benefits
VA Aid and Attendance (A&A) and Housebound Benefits
- Who it is for
- Veterans or survivors with VA pension eligibility and an Aid and Attendance or Housebound medical need
- Income limit
- 2026 · Countable income is compared with the applicable maximum annual pension rate (MAPR), which varies by dependents and benefit category. For a veteran with one dependent and Aid and Attendance, MAPR is $34,488/year.
- Asset limit
- VA pension net-worth ceiling is $163,699 from December 1, 2025 through November 30, 2026. Net worth includes countable assets plus income for VA purposes; exclusions and transfer rules apply.
Eligibility
- General
- Aid and Attendance or Housebound is an increased VA pension rate for eligible veterans or surviving spouses who meet pension and additional care/disability requirements; it is not a stand-alone state benefit.
- NC specifics
- Federal VA pension rules apply nationwide.
What it provides
- Monthly pension is based on the applicable MAPR less countable annual income; divided by 12. Maximum annual veteran Aid and Attendance rates are $29,093 without dependents and $34,488 with one dependent; actual payments may be lower.
State/County Special Assistance (SA)
State/County Special Assistance (SA)
Eligibility
- General
- Low-income people who need help with room and board in an eligible residential facility, or who qualify for the separate in-home component because they are at risk of entering a residential facility.
- NC specifics
- Special Assistance has separate adult-care-home and in-home programs. The latter assists eligible people at risk of residential placement; rules and payment standards must be matched to the correct setting.
What it provides
- A cash supplement for eligible low-income residents toward residential-facility room and board; or separate assistance through the in-home program.
Community Alternatives Program for Disabled Adults
Community Alternatives Program for Disabled Adults
Eligibility
- General
- CAP/DA is a Medicaid home/community waiver for adults age 18+ with disabilities at risk of institutionalization who meet applicable Medicaid and care requirements.
What it provides
- Assessed supports may include personal care; adult day health; home accessibility adaptations; meals; respite; emergency-response services and assistive technology.
In-Home Aide Services
In-Home Aide Services
Eligibility
- General
- Age 60+, living at home, and unable to complete one or more daily-living or household tasks; a responsible helper is unavailable or the primary caregiver needs relief.
- NC specifics
- Local providers supported by the Home and Community Care Block Grant offer levels of home management, personal care and respite. Service must be appropriate for needs that can be safely met at home.
What it provides
- Assessed home-management help; personal care or caregiver respite.
Medicare Savings Program (MSP)
Medicare Savings Program (MSP)
- Who it is for
- Medicare beneficiaries with limited income who need help with premiums or cost sharing
Eligibility
- General
- Medicare beneficiary; the state determines the applicable Medicare Savings Program. QMB helps with premiums and Medicare cost sharing; SLMB and QI generally help with Part B premiums.
- NC specifics
- QI requires annual application and is funded first-come, first-served with priority for prior recipients. QMB, SLMB and QI confer Part D Extra Help.
What it provides
- QMB pays eligible Part A/Part B premiums and Medicare deductibles and cost sharing; SLMB and QI pay Part B premiums. The exact benefit depends on the approved program.
Low Income Energy Assistance Program (LIEAP)
Low Income Energy Assistance Program (LIEAP)
- Who it is for
- Income-eligible households responsible for home heating costs
- Income limit
- NC DHHS describes an income test based on 130% of the federal poverty guideline. Category-specific rules and current household-size tables should be checked.
- Asset limit
- NC DOA’s LIEAP description lists a household resource ceiling of $2,250.
Eligibility
- General
- Eligible households responsible for heating costs may receive LIEAP assistance; age 60+ households and certain disability households have an early application period.
- NC specifics
- Early applications run December 1–31 for qualifying older/disability households; others January 1–March 31 or until funds are exhausted. Crisis Intervention is a separate component with different rules.
What it provides
- One-time vendor payment toward heating costs; subject to eligibility and funding.
Know before you visit
Frequently Asked Questions about Heartland Living and Rehabilitation
Quick answers from public records and the community's own listing.01 Is Heartland Living and Rehabilitation in a walkable area?
Heartland Living and Rehabilitation has a walk score of 39. Car-dependent. A few nearby services may be reachable on foot, but most trips require transportation.
02 What is the occupancy rate at Heartland Living and Rehabilitation?
Heartland Living and Rehabilitation's occupancy is 86.1%.
03 Are pets allowed at Heartland Living and Rehabilitation?
Yes, Heartland Living and Rehabilitation allows residents to bring their pets.
04 Does Heartland Living and Rehabilitation operate as a for-profit or non-profit?
Heartland Living and Rehabilitation is registered as a for-profit.
05 What is the overall rating for Heartland Living and Rehabilitation?
Heartland Living and Rehabilitation received a 4-star overall rating from the CMS (Centers for Medicare and Medicaid Services). This score combines results from staffing levels, quality measures, and health inspections.
06 How many beds does Heartland Living and Rehabilitation have?
Heartland Living and Rehabilitation has 107 beds.
07 Are there photos of Heartland Living and Rehabilitation?
Yes — there is 1 photo of Heartland Living and Rehabilitation in the photo gallery on this page.
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