New Era
Assisted Living, Hospice Care, Memory Care & Respite Care · Lakeland, FL

New Era

Assisted Living, Hospice Care, Memory Care & Respite Care · Lakeland, FL
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New Era accepts Medicaid and Veteran Affairs Benefits.

Overview of New Era

New Era is a 60-bed, family-owned assisted living and memory care home. The property offers specialized memory care programming tailored to support the daily needs and safety of residents dealing with cognitive decline.

State compliance logs covering a 13-year period detail 39 total deficiencies across 42 separate evaluations. This tracks out to about 2.9 citations annually, which is 37% better than the Florida state baseline. Every review on file turned up at least one minor infraction, resulting in a historical zero citations-per-inspection rate for entirely clear standard evaluations until recently.

While early records showed sporadic, low-level infractions involving building upkeep, resident rights, and paperwork, the facility faced an escalation in 2023 and 2024, with inspections flagging issues across food services, financial stability reports, and staff training. However, recent 2025 filings show a clear shift toward better oversight; after a few minor environmental and risk management marks in May 2025, back-to-back inspections in June and September 2025 came back completely clean. The provider has never faced financial fines or administrative enforcement actions.

Individuals researching regional care options can use these long-term reports to gauge the facility’s current operational direction. Because the state records show that past issues with staff training and building maintenance have been actively ironed out over the past year, the recent data points to a much more stable environment. It remains a smart precaution to visit the building in person to look over the common areas yourself and talk with the management team about their daily training and safety routines.

Bed community size
60-bed community Rank #681 / 1058Bed count — State benchmarkedThis home is ranked 681st out of 1058 homes in Florida for bed count. Shows this facility's certified or reported bed count compared to other Florida facilities. Larger communities may offer more amenities, programs, and on-site services for residents and families.Facilities with the same value for a metric share the same rank. Rankings are based only on facilities in Florida that report data for that category. Facilities without available data are excluded from the ranking.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
A moderately sized community that may balance personal attention with shared amenities and social activities.
Walk Score
Walk Score: 79 / 100 Rank #114 / 1487Walk Score — State benchmarkedThis home is ranked 114th out of 1487 homes in Florida for walk score. Shows how walkable this facility's neighborhood is compared to the average walk score across Florida facilities. Higher scores benefit residents, families, and staff.Facilities with the same value for a metric share the same rank. Rankings are based only on facilities in Florida that report data for that category. Facilities without available data are excluded from the ranking.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
Very walkable. Most errands can be accomplished on foot, and many essentials are within a short walk.

About this community

License Details

Facility TypeAssisted Living Facility
IssuanceMarch 10, 2026
CountyPolk
License Number10535

Ownership & Operating Entity

New Era is legally operated by New Era Business LLC, and administered by Ruth Bermudez Ortiz.

Owner NameNew Era Business LLC
Profit StatusFor-profit

Type Of Units

Optional State Supplement
50 units
Private
10 units
Total beds
60 units

Staffing

Key information about the people who lead and staff this community.

Languages Spoken

English Spanish

Amenities & Lifestyle

Specific ProgramsMowing, Mulch Installation, Shrub Trimming, Fall Clean Up, Irrigation, Landscaping, Sod Installation
Touring HoursMonday-Saturday: 8:00am - 6:00pm, Sunday: Closed

Contact New Era

Inspection History

In Florida, the Agency for Health Care Administration (AHCA) is the primary authority that conducts unannounced inspections and completes official health quality reports for all healthcare facilities.

Since 2012 · 14 years of data 58 citations 49 inspections 16 fines $17.0K fined
Inspection Score Info A composite 0–100 score combining this facility's inspections, citations, complaints, and enforcement actions relative to the Florida state average. The score below shows how many points this facility sits above or below the typical Florida assisted living residence score (the benchmark); higher is better.This is a proprietary Assisted Living Magazine score.

19 points below the Florida average for assisted living residences (83/100)

Rank #810 / 876 in Florida Inspection Score — State benchmarked This home is ranked 810th out of 876 homes in Florida for inspection score. Shows this facility's inspection score compared to the Florida average among 876 comparable communities in the ranking pool. Facilities with the same value for a metric share the same rank. Rankings are based only on facilities in Florida that report data for that category. Facilities without available data are excluded from the ranking. This is a proprietary Assisted Living Magazine score. Inspection score: 64 out of 100. Letter grade D. 19 points below the Florida average for assisted living residences (83/100)

Inspection Scorecard Info This scorecard compares key inspection, citation, and complaint metrics at this facility against the Florida state average. Metrics rated ≥15% worse than average are highlighted in red; those ≥15% better are highlighted in green.

Since 2012 vs. Florida state average
Overall vs. FL average 3 Worse Metrics worse than Florida average:
• Total citations (76% above)
• Inspections with citations (138% above)
• Inspection citation rate (26% above)
1 Better Metrics better than Florida average:
• Citations per inspection (8% below)

Citations Info Citations are formal regulatory issues recorded during state inspections.

This FacilityFL Averagevs. FL Avg
Total citations Info Formal regulatory issues recorded by inspectors across all inspection types. 5833 This facility has 76% more total citations than a typical Florida assisted living residence (58 vs. FL avg 33).↑ 76% worse Rank #761 / 907 Total citations — State benchmarked This home is ranked 761st out of 907 homes in Florida for total citations. Shows this facility's total citations compared to the Florida average among 907 comparable communities in the ranking pool. Facilities with the same value for a metric share the same rank. Rankings are based only on facilities in Florida that report data for that category. Facilities without available data are excluded from the ranking.
Citations per inspection Info Average citations per inspection. 1.21.3 This facility has 8% fewer citations per inspection than a typical Florida assisted living residence (1.2 vs. FL avg 1.3).↓ 8% better Rank #446 / 907 Citations per inspection — State benchmarked This home is ranked 446th out of 907 homes in Florida for citations per inspection. Shows this facility's citations per inspection compared to the Florida average among 907 comparable communities in the ranking pool. Facilities with the same value for a metric share the same rank. Rankings are based only on facilities in Florida that report data for that category. Facilities without available data are excluded from the ranking.

Inspections Info State inspections evaluate whether the facility meets health and safety standards.

This FacilityFL Averagevs. FL Avg
Total inspections Info Combined count of all inspections conducted at this facility. 4926 This facility has had 88% more total inspections than the Florida average (49 vs. FL avg 26). More inspections can mean more regulatory scrutiny rather than worse care.↑ 88% more
Inspections with citations Info Inspections that resulted in at least one regulatory citation. 3816 This facility has 138% more inspections with citations than a typical Florida assisted living residence (38 vs. FL avg 16).↑ 138% worse
Inspection citation rate Info Percentage of inspections that resulted in at least one citation. 78%62% This facility has 16 percentage points higher inspection citation rate than a typical Florida assisted living residence (78% vs. FL avg 62%).↑ 16% worse Rank #792 / 907 Inspection citation rate — State benchmarked This home is ranked 792nd out of 907 homes in Florida for % of inspections with citations. Shows this facility's % of inspections with citations compared to the Florida average among 907 comparable communities in the ranking pool. Facilities with the same value for a metric share the same rank. Rankings are based only on facilities in Florida that report data for that category. Facilities without available data are excluded from the ranking.

Inspection Reports Summary Info An editor-reviewed summary of the themes and findings across this facility's recent inspection reports.

  • The most recent inspection on September 24, 2025, found no deficiencies during a complaint investigation.
  • Deficiencies have consistently involved physical plant safety and emergency management, with several Class 3 citations noted since 2021.
  • The May 15, 2025 inspection cited two deficiencies including one severity 1 and one severity 2 related to physical plant and emergency management.

What does this home offer?

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Pets Allowed

Activities in this home

Places of interest near New Era

Address 0.0 miles from city center Info Estimated distance in miles from Lakeland's city center to New Era's address, calculated via Google Maps.

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Address

Compare Assisted Living around Lakeland

Info below is compiled from the FL Agency for Health Care Administration (AHCA), senior community websites & trusted data sources such as Walk Score & BBB.

Communities are listed from highest to lowest based on our ranking methodology.

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98
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13
15.4%
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FL AVG 61.5%
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Rank #152 / 907
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Rank #55 / 907
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Florida Presbyterian Homes Inc
92
Facility 92
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25.9%
Facility 25.9%
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28
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1.0
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Not-For-Profit$1,500Ellisa Durrant-
New Era
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60
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Yes
79
Facility 79
FL AVG 40
Rank #114 / 1487
New Era Business LLC
64
Facility 64
FL AVG 83
Rank #810 / 876
49
77.6%
Facility 77.6%
FL AVG 61.5%
Rank #792 / 907
58
Facility 58
FL AVG 33
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1.2
Facility 1.2
FL AVG 1.3
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For-Profit$17,000Ruth Bermudez Ortiz-
Grace Manor at Lake Morton
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FL AVG 88
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Grace Manor At Lake Morton LLC
81
Facility 81
FL AVG 83
Rank #556 / 876
34
44.1%
Facility 44.1%
FL AVG 61.5%
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35
Facility 35
FL AVG 33
Rank #531 / 907
1.0
Facility 1.0
FL AVG 1.3
Rank #158 / 907
For-Profit$13,000Tina RiesStudio

Financial Assistance for
Assisted Living in Florida

New Era is located in LAKELAND, Florida.
Here are the financial assistance programs available to residents in Florida.

Get Financial aid guidance

Long-Term Care Waiver

Florida Medicaid LTC Waiver

Age 65+ or 21+ disabled
General Florida resident, Medicaid- eligible, nursing home-level care need.
Income Limits (2025) ~$2,829/month 300% FBR, individual
Asset Limits $2,000 (individual), $3,000 (couple).
FL

High demand; waitlists common.

Benefits
In-home care (6-8 hours/day) Assisted living Respite (240 hours/year) Case management

Community Care for the Elderly (CCE)

Florida CCE

Age 60+
General Florida resident, at risk of nursing home.
Income Limits ~$2,000/month varies
Asset Limits $5,000 individual
FL

Limited funding; regional variation.

Benefits
Homemaker services (3-5 hours/week) Adult day care (~$60/day) Respite (up to 10 days/year)

Home Care for the Elderly (HCE)

Florida Home Care for the Elderly

Age 60+
General Florida resident, at risk of nursing home placement; caregiver must be approved.
Income Limits (2025) ~$2,829/month individual, aligned with Medicaid thresholds
Asset Limits ~$2,000 (individual); varies by case manager discretion.
FL

Limited funding (~3,500 served annually); prioritizes low-income frail seniors.

Benefits
Basic subsidy (~$160/month) for housing/medical costs; special subsidies for supplies/services (e.g., incontinence supplies, ~$50-$200/month)

Program of All-Inclusive Care for the Elderly (PACE)

Florida Medicaid PACE

Age 55+
General Florida resident, nursing home-level care need, safe with PACE support.
Income Limits (2025) ~$2,829/month 300% FBR
Asset Limits $2,000 (individual), $3,000 (couple).
FL

Limited to specific counties (e.g., Hillsborough, Miami-Dade); ~10 sites statewide.

Benefits
Personal care (5-7 hours/day) Medical care Meals Transportation Therapy

Optional State Supplementation (OSS)

Florida Optional State Supplementation

Age 65+ or disabled
General Florida resident, living in approved facility, receiving SSI or low-income.
Income Limits (2025) ~$1,004/month individual, including SSI
Asset Limits $2,000 (individual), $3,000 (couple).
FL

Limited to specific facility types; ~$78.40/month max supplement.

Benefits
Cash payment (~$78.40/month) for room/board or personal needs in facilities

Frequently Asked Questions about New Era

What neighborhood is New Era in?

New Era is in the Downtown neighborhood of LAKELAND.

What languages are spoken at New Era?

The team at New Era speaks English and Spanish.

Who is the owner of New Era?

New Era is legally operated by New Era Business LLC, and administered by Ruth Bermudez Ortiz.

Is New Era in a walkable area?

New Era has a walk score of 79. Very walkable. Most errands can be accomplished on foot, and many essentials are within a short walk.

What is the license number of New Era?

According to FL state health department records, New Era's license number is 10535.

Are pets allowed at New Era?

Yes, New Era allows residents to bring their pets.

What payment types does New Era accept?

New Era accepts Medicaid, Other, and VA.

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