New Era

Overview of New Era

New Era is a 60-bed, family-owned assisted living and memory care home. The property offers specialized memory care programming tailored to support the daily needs and safety of residents dealing with cognitive decline.

State compliance logs covering a 13-year period detail 39 total deficiencies across 42 separate evaluations. This tracks out to about 2.9 citations annually, which is 37% better than the Florida state baseline. Every review on file turned up at least one minor infraction, resulting in a historical zero citations-per-inspection rate for entirely clear standard evaluations until recently.

While early records showed sporadic, low-level infractions involving building upkeep, resident rights, and paperwork, the facility faced an escalation in 2023 and 2024, with inspections flagging issues across food services, financial stability reports, and staff training. However, recent 2025 filings show a clear shift toward better oversight; after a few minor environmental and risk management marks in May 2025, back-to-back inspections in June and September 2025 came back completely clean. The provider has never faced financial fines or administrative enforcement actions.

Individuals researching regional care options can use these long-term reports to gauge the facility’s current operational direction. Because the state records show that past issues with staff training and building maintenance have been actively ironed out over the past year, the recent data points to a much more stable environment. It remains a smart precaution to visit the building in person to look over the common areas yourself and talk with the management team about their daily training and safety routines.

Facility Direct Line (863) 859-0475

By The Numbers

Community insights.

Bed count 60

Smaller home · May offer a more intimate, personalized care environment.

Walk Score

79 / 100

About this community

Facility TypeAssisted Living Facility

IssuanceMarch 10, 2026

CountyPolk

License Number10535

New Era is legally operated by New Era Business LLC, and administered by Ruth Bermudez Ortiz.

Owner NameNew Era Business LLC

Profit StatusFor-profit

Optional State Supplement

50 units

Private

10 units

Total beds

60 units

Staffing

Key information about the people who lead and staff this community.

English Spanish

Touring HoursMonday-Saturday: 8:00am - 6:00pm, Sunday: Closed

Legal Actions Formal stipulations and orders filed by Florida regulators against this facility, including fines and total monetary penalties.

This Facility FL Average vs. FL Avg

Fines Total number of fines issued.
16
vs 5 avg
↑ 220% higher than FL avg
Total amount fined Total dollar amount of fines issued.
$17k
vs $11.6k
↑ 46% higher than FL avg

Inspection Scorecard This scorecard compares key inspection, citation, and complaint metrics at this facility against the Florida state average. Metrics rated ≥15% worse than average are highlighted in red; those ≥15% better are highlighted in green.

Overall vs. FL average

Citations Citations are formal regulatory issues recorded during state inspections.	This Facility	FL Average	vs. FL Avg
Total citations Formal regulatory issues recorded by inspectors across all inspection types.	58	35	This facility has 66% more total citations than a typical Florida assisted living residence (58 vs. FL avg 35).↑ 66% worse Rank #760 / 906 Total citations — State benchmarked This home is ranked 760th out of 906 homes we track in Florida for total citations. Shows this facility's total citations compared to the Florida average among 906 comparable communities in the ranking pool. Communities with the same value for a metric share the same rank. Rankings cover every community we track in Florida that reports data for that category. Communities without available data are excluded, so the pool size varies from metric to metric.
Citations per inspection Average citations per inspection.	1.2	1.4	This facility has 14% fewer citations per inspection than a typical Florida assisted living residence (1.2 vs. FL avg 1.4).↓ 14% better Rank #441 / 906 Citations per inspection — State benchmarked This home is ranked 441st out of 906 homes we track in Florida for citations per inspection. Shows this facility's citations per inspection compared to the Florida average among 906 comparable communities in the ranking pool. Communities with the same value for a metric share the same rank. Rankings cover every community we track in Florida that reports data for that category. Communities without available data are excluded, so the pool size varies from metric to metric.

Inspections State inspections evaluate whether the facility meets health and safety standards.	This Facility	FL Average	vs. FL Avg
Total inspections Combined count of all inspections conducted at this facility.	49	26	This facility has had 88% more total inspections than the Florida average (49 vs. FL avg 26). More inspections can mean more regulatory scrutiny rather than worse care.↑ 88% more
Inspections with citations Inspections that resulted in at least one regulatory citation.	38	16	This facility has 138% more inspections with citations than a typical Florida assisted living residence (38 vs. FL avg 16).↑ 138% worse
Inspection citation rate Percentage of inspections that resulted in at least one citation.	78%	58%	This facility has 20 percentage points higher inspection citation rate than a typical Florida assisted living residence (78% vs. FL avg 58%).↑ 20% worse Rank #786 / 906 Inspection citation rate — State benchmarked This home is ranked 786th out of 906 homes we track in Florida for % of inspections with citations. Shows this facility's % of inspections with citations compared to the Florida average among 906 comparable communities in the ranking pool. Communities with the same value for a metric share the same rank. Rankings cover every community we track in Florida that reports data for that category. Communities without available data are excluded, so the pool size varies from metric to metric.

Show Inspection Reports

What does this home offer?

Pets Allowed

Activities in this home

Arts and Crafts
Dancing
Exercise Classes
Games & Cards
Gardening
Music Programs
Other
Shopping
Social Events & Outings
Theater & Movies

Calculate Travel Distance to New Era

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Compare Assisted Living around Lakeland

Info below is compiled from the FL Agency for Health Care Administration (AHCA), senior community websites & trusted data sources such as Walk Score & BBB.

Communities are listed from highest to lowest based on our ranking methodology.


Merrill Gardens at ChampionsGate	AL IL MC	Four Corners	224 Facility 224 FL AVG 88 Rank #26 / 1,058	Yes	34 Facility 34 FL AVG 42 Rank #850 / 1,427	Cref3 Championsgate Owner LLC	28	46% Facility 46% FL AVG 58.3% Rank #294 / 906	30 Facility 30 FL AVG 33 Rank #470 / 906	1.1 Facility 1.1 FL AVG 1.4 Rank #315 / 906	For-Profit	$7,300	Linda Wiley	Studio / 1 Bed / 2 Bed
Lake Gibson Village	AL MC	Lakeland	165 Facility 165 FL AVG 88 Rank #102 / 1,058	Yes	10 Facility 10 FL AVG 42 Rank #1,263 / 1,427	Hsre-Pwr Lake Gibson Trs LLC	13	15% Facility 15% FL AVG 58.3% Rank #65 / 906	12 Facility 12 FL AVG 33 Rank #146 / 906	0.9 Facility 0.9 FL AVG 1.4 Rank #49 / 906	For-Profit	-	Alisa Abner	1 Bed / 2 Bed
Florida Presbyterian Homes Inc. D.b.a. Westminster Lakeland	AL IL NH SNF	Lakeland (Lake Somerset)	136 Facility 136 FL AVG 88 Rank #186 / 1,058	Yes	55 Facility 55 FL AVG 42 Rank #427 / 1,427	Florida Presbyterian Homes Inc	27	26% Facility 26% FL AVG 58.3% Rank #102 / 906	28 Facility 28 FL AVG 33 Rank #436 / 906	1.0 Facility 1.0 FL AVG 1.4 Rank #153 / 906	Non-Profit	$1,500	Ellisa Durrant	-
New Era	AL HOS MC RC	Lakeland	60 Facility 60 FL AVG 88 Rank #681 / 1,058	Yes	79 Facility 79 FL AVG 42 Rank #114 / 1,427	New Era Business LLC	49	78% Facility 78% FL AVG 58.3% Rank #786 / 906	58 Facility 58 FL AVG 33 Rank #760 / 906	1.2 Facility 1.2 FL AVG 1.4 Rank #441 / 906	For-Profit	$17,000	Ruth Bermudez Ortiz	-
Grace Manor at Lake Morton	AL MC	Lakeland (East Lake Morton)	50 Facility 50 FL AVG 88 Rank #753 / 1,058	Yes	77 Facility 77 FL AVG 42 Rank #129 / 1,427	Grace Manor At Lake Morton LLC	34	44% Facility 44% FL AVG 58.3% Rank #262 / 906	35 Facility 35 FL AVG 33 Rank #529 / 906	1.0 Facility 1.0 FL AVG 1.4 Rank #153 / 906	For-Profit	$13,000	Tina Ries	Studio

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Long-Term Care Waiver

Florida Medicaid LTC Waiver

Age 65+ or 21+ disabled

General Florida resident, Medicaid- eligible, nursing home-level care need.

Income Limits (2025) ~$2,829/month 300% FBR, individual

Asset Limits $2,000 (individual), $3,000 (couple).

High demand; waitlists common.

Benefits

In-home care (6-8 hours/day) Assisted living Respite (240 hours/year) Case management

Community Care for the Elderly (CCE)

Florida CCE

Age 60+

General Florida resident, at risk of nursing home.

Income Limits ~$2,000/month varies

Asset Limits $5,000 individual

Limited funding; regional variation.

Benefits

Homemaker services (3-5 hours/week) Adult day care (~$60/day) Respite (up to 10 days/year)

Home Care for the Elderly (HCE)

Florida Home Care for the Elderly

Age 60+

General Florida resident, at risk of nursing home placement; caregiver must be approved.

Income Limits (2025) ~$2,829/month individual, aligned with Medicaid thresholds

Asset Limits ~$2,000 (individual); varies by case manager discretion.

Limited funding (~3,500 served annually); prioritizes low-income frail seniors.

Benefits

Basic subsidy (~$160/month) for housing/medical costs; special subsidies for supplies/services (e.g., incontinence supplies, ~$50-$200/month)

Program of All-Inclusive Care for the Elderly (PACE)

Florida Medicaid PACE

Age 55+

General Florida resident, nursing home-level care need, safe with PACE support.

Income Limits (2025) ~$2,829/month 300% FBR

Asset Limits $2,000 (individual), $3,000 (couple).

Limited to specific counties (e.g., Hillsborough, Miami-Dade); ~10 sites statewide.

Benefits

Personal care (5-7 hours/day) Medical care Meals Transportation Therapy

Optional State Supplementation (OSS)

Florida Optional State Supplementation

Age 65+ or disabled

General Florida resident, living in approved facility, receiving SSI or low-income.

Income Limits (2025) ~$1,004/month individual, including SSI

Asset Limits $2,000 (individual), $3,000 (couple).

Limited to specific facility types; ~$78.40/month max supplement.

Benefits

Cash payment (~$78.40/month) for room/board or personal needs in facilities

What languages are spoken at New Era?

The team at New Era speaks English and Spanish.

Who is the owner of New Era?

New Era is legally operated by New Era Business LLC, and administered by Ruth Bermudez Ortiz.

Is New Era in a walkable area?

New Era has a walk score of 79. Very walkable. Most errands can be accomplished on foot, and many essentials are within a short walk.

What is the license number of New Era?

According to FL state health department records, New Era's license number is 10535.

Are pets allowed at New Era?

Yes, New Era allows residents to bring their pets.

What payment types does New Era accept?

New Era accepts Medicaid, Other, and VA.

Does New Era operate as a for-profit or non-profit?

New Era is registered as a for-profit in FL.

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