Smaller home · May offer a more intimate, personalized care environment.
New Era
New Era provides assisted living, hospice care, memory care, and respite care in Lakeland, FL. Assisted living offers help with daily tasks such as bathing, dressing, and medication while a resident maintains a private living space; memory care provides a secured setting with supervision for someone at risk of wandering. Hospice care supports residents receiving end-of-life care, while respite care provides a short stay for a family caregiver who needs temporary support. The combination may suit a family seeking memory care, hospice care, and short-term respite options within one community.
New Era has 60 beds, giving families the community’s confirmed capacity when considering whether its size suits their needs. A Walk Score of 79 means the area is very walkable, with most errands possible on foot, so a resident who no longer drives may still reach nearby shops, a pharmacy, or cafes independently. Medicaid and Veteran Affairs Benefits are accepted, giving eligible residents and families those payment routes for care. Pets are allowed, so a resident may be able to keep a pet while living at New Era.
Ruth Bermudez Ortiz serves as the administrator, and New Era Business operates the community.
Community insights.
About this community
New Era is legally operated by New Era Business LLC, and administered by Lorraine Cocker.
Inspection History
In Florida, the Agency for Health Care Administration (AHCA) is the primary authority that conducts unannounced inspections and completes official health quality reports for all healthcare facilities.
The figures below cover inspections recorded since June 19, 2012.
ALM Inspection Grade
16 points below the Florida average for state-licensed facilities (83/100)
Category breakdown
Citations
Typical
6.2 citation points per inspection (290 points across 47 inspections) · 54% more than the typical state-licensed FL facility (median: 4)
Finding Frequency
Concern
69% of inspections found a citation · 61% more than the typical state-licensed FL facility (median: 43%)
Enforcement
Concern
$32,000 in fines · 17 enforcement actions
Legal Actions
Formal stipulations and orders filed by Florida regulators against this facility, including fines and total monetary penalties.
This Facility
FL Average
vs. FL Avg-
17vs 5 avg↑ 240% higher than FL avg
-
17vs 5 avg↑ 240% higher than FL avg
-
$32kvs $11.6k↑ 175% higher than FL avg
Inspection Scorecard
This scorecard compares key inspection, citation, and complaint metrics at this facility against the Florida state average. Metrics rated ≥15% worse than average are highlighted in red; those ≥15% better are highlighted in green.
• Total citations (96% above)
• Inspections with citations (25% above)
• Inspection citation rate (34% above) 1 At Avg Metrics at Florida average:
• Citations per inspection (at FL avg) 0 Better No metrics in this bucket.
Citations
| This Facility | FL Average | vs. FL Avg |
|---|---|---|---|
|
Total citations
| 47 | 24.0 | This facility has 96% more total citations than a typical Florida assisted living residence (47 vs. FL avg 24).↑ 96% worse Rank #730 / 853 Total citations — State benchmarked This assisted living community is ranked 730th out of 853 assisted living communities we track in Florida for total citations. Shows this facility's total citations compared to the Florida average among the 853 assisted living communities in the ranking pool. Communities with the same value for a metric share the same rank. Rankings compare like with like: every assisted living community we track in Florida that reports data for that category. Assisted living communities without available data are excluded, so the pool size varies from metric to metric. |
|
Citations per inspection
| 1.0 | 1.0 | This facility has citations per inspection in line with the Florida average (1 vs. FL avg 1).— At avg Rank #533 / 853 Citations per inspection — State benchmarked This assisted living community is ranked 533rd out of 853 assisted living communities we track in Florida for citations per inspection. Shows this facility's citations per inspection compared to the Florida average among the 853 assisted living communities in the ranking pool. Communities with the same value for a metric share the same rank. Rankings compare like with like: every assisted living community we track in Florida that reports data for that category. Assisted living communities without available data are excluded, so the pool size varies from metric to metric. |
Inspections
| This Facility | FL Average | vs. FL Avg |
|---|---|---|---|
|
Total inspections
| 47 | 26.0 | This facility has had 81% more total inspections than the Florida average (47 vs. FL avg 26). More inspections can mean more regulatory scrutiny rather than worse care.↑ 81% more |
|
Inspections with citations
| 20 | 16.0 | This facility has 25% more inspections with citations than a typical Florida assisted living residence (20 vs. FL avg 16).↑ 25% worse |
|
Inspection citation rate
| 43% | 32% | This facility has 11 percentage points higher inspection citation rate than a typical Florida assisted living residence (43% vs. FL avg 32%).↑ 11% worse Rank #699 / 853 Inspection citation rate — State benchmarked This assisted living community is ranked 699th out of 853 assisted living communities we track in Florida for % of inspections with citations. Shows this facility's % of inspections with citations compared to the Florida average among the 853 assisted living communities in the ranking pool. Communities with the same value for a metric share the same rank. Rankings compare like with like: every assisted living community we track in Florida that reports data for that category. Assisted living communities without available data are excluded, so the pool size varies from metric to metric. |
What does this home offer?
Pets Allowed
Activities in this home
- Arts and Crafts
- Dancing
- Exercise Classes
- Games & Cards
- Gardening
- Music Programs
- Other
- Shopping
- Social Events & Outings
- Theater & Movies
Places of interest near New Era
0.0 miles from city center
Estimated distance in miles from Lakeland's city center to New Era's address, calculated via Google Maps.
Calculate Travel Distance to New Era
Add your location
Compare Assisted Living around Lakeland
Info below is compiled from the FL Agency for Health Care Administration (AHCA), senior community websites & trusted data sources such as Walk Score & BBB.
Communities are listed from highest-ranked to lowest-ranked based on our methodology.
Care Types in This Table
AL (Assisted Living):
Housing with help for daily activities like bathing, dressing, and medication, without 24-hour skilled nursing.
NH (Nursing Home):
24/7 skilled nursing care for residents with complex, ongoing medical needs.
SNF (Skilled Nursing Facility):
Round-the-clock nursing care, often for recovery after surgery, injury, or illness.
MC (Memory Care):
Secured, specialized care for people living with Alzheimer's or dementia.
RC (Respite Care):
Short-term temporary care that gives family caregivers a break.
IL (Independent Living):
Community living with dining, activities, and transportation for active seniors who need little personal care.
HOS (Hospice Care):
Comfort-focused care for those with a terminal illness, prioritizing quality of life over treatment.
|
City and state of the facility. Used for mapping and state-average comparisons.
|
Licensed bed capacity (maximum allowed). Not the same as how many beds are currently filled.
|
Indicates whether residents are allowed to have pets in the facility.
|
Third-party neighborhood walkability score (0–100). Convenience/context metric, not a healthcare quality measure.
|
Name of the licensed owner, operator, or managing entity as filed with the state. Useful for grouping facilities under the same organization.
|
A 0–100 score of a facility's regulatory inspection record, shown as a letter and compared with other facilities of the same kind in the same state. This is a proprietary Assisted Living Magazine grade. It is not a government rating. A dash means we have no inspection data for that facility.
|
Count of regulatory inspections in the reporting window. Higher volume can reflect more oversight visits, complaint-driven surveys, or routine licensure cycles.
|
Share of inspections that resulted in citations, expressed as a percentage of total inspections in the window.
|
Total count of citations (cited regulatory issues) recorded in the selected reporting period. Read alongside inspection counts for context.
|
The average number of citations this facility receives each time it's inspected, calculated as total citations ÷ total inspections. A lower number suggests more consistent compliance with safety and care standards.
|
Reported profit orientation for the operator or facility (e.g. for-profit vs nonprofit), as provided in state licensing or disclosure data.
|
Total monetary fines or penalties in the reporting window from the state source. A single large fine can dominate this figure.
|
A named contact for the facility. Hover the name to see their role — Administrator (state administrator of record or facility-provided administrator), Nursing Director, Medical Director, or Staff. The most authoritative available is shown.
|
Housing or bed configuration options (e.g. studio, shared), often from facility-reported amenities and licensing details.
|
Better Business Bureau grade for the operating company. Reflects complaint handling and business practices, not clinical care quality.
| |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lake Gibson Village | AL MC | Lakeland | 165
Facility
165
FL AVG
85
Rank
#79 / 890 | Yes |
10
Facility
10
FL AVG
40
Rank
#873 / 1,001 | Hsre-Pwr Lake Gibson Trs LLC | A+ | 12 | 8%
Facility
8%
FL AVG
32.4%
Rank
#60 / 853 | 1
Facility
1
FL AVG
33
Rank
#43 / 853 | 0.1
Facility
0.1
FL AVG
1.0
Rank
#44 / 853 | For-Profit | $0 | Alisa Abner | 1 Bed / 2 Bed | - |
| Brookdale Highlands | AL MC | Lakeland | 105
Facility
105
FL AVG
85
Rank
#315 / 890 | Yes |
6
Facility
6
FL AVG
40
Rank
#940 / 1,001 | Ahc Southland-Lakeland, LLC | B+ | 41 | 27%
Facility
27%
FL AVG
32.4%
Rank
#320 / 853 | 23
Facility
23
FL AVG
33
Rank
#496 / 853 | 0.6
Facility
0.6
FL AVG
1.0
Rank
#287 / 853 | For-Profit | $12,000 | Lisa Paul | Studio / 1 Bed / 2 Bed | A+ |
| Hawthorne Inn of Lakeland | AL IL MC NH SNF | Lakeland | 68
Facility
68
FL AVG
85
Rank
#522 / 890 | Yes |
45
Facility
45
FL AVG
40
Rank
#398 / 1,001 | Hawthorne Lakeland Al Operations LLC | A- | 41 | 20%
Facility
20%
FL AVG
32.4%
Rank
#169 / 853 | 12
Facility
12
FL AVG
33
Rank
#292 / 853 | 0.3
Facility
0.3
FL AVG
1.0
Rank
#114 / 853 | For-Profit | $1,214 | Virginia Rice | Suite | - |
| New Era | AL HOS MC RC | Lakeland | 60
Facility
60
FL AVG
85
Rank
#550 / 890 | Yes |
79
Facility
79
FL AVG
40
Rank
#64 / 1,001 | New Era Business LLC | D+ | 47 | 43%
Facility
43%
FL AVG
32.4%
Rank
#699 / 853 | 47
Facility
47
FL AVG
33
Rank
#730 / 853 | 1.0
Facility
1.0
FL AVG
1.0
Rank
#533 / 853 | For-Profit | $32,000 | Lorraine Cocker | - | - |
| Grace Manor at Lake Morton | AL MC | Lakeland (East Lake Morton) | 50
Facility
50
FL AVG
85
Rank
#608 / 890 | Yes |
77
Facility
77
FL AVG
40
Rank
#73 / 1,001 | Grace Manor At Lake Morton LLC | B+ | 33 | 24%
Facility
24%
FL AVG
32.4%
Rank
#240 / 853 | 16
Facility
16
FL AVG
33
Rank
#381 / 853 | 0.5
Facility
0.5
FL AVG
1.0
Rank
#210 / 853 | For-Profit | $13,000 | Tina Ries | Studio | - |
Rank badges are statewide and care-type specific: each assisted living community is ranked against every other FL assisted living community we track that reports that metric, not just the 5 on this page. See how we rank facilities
Financial Assistance for
Assisted Living in Florida
New Era is located in LAKELAND, Florida.
Here are the financial assistance programs available to residents in Florida.
Frequently Asked Questions about New Era
What languages are spoken at New Era?
The team at New Era speaks English and Spanish.
Who is the owner of New Era?
New Era is legally operated by New Era Business LLC, and administered by Lorraine Cocker.
Is New Era in a walkable area?
New Era has a walk score of 79. Very walkable. Most errands can be accomplished on foot, and many essentials are within a short walk.
What is the license number of New Era?
According to FL state health department records, New Era's license number is 10535.
Are pets allowed at New Era?
Yes, New Era allows residents to bring their pets.
What payment types does New Era accept?
New Era accepts Medicaid, Other, and VA.
Does New Era operate as a for-profit or non-profit?
New Era is registered as a for-profit in FL.
Guides for Better Senior Living
Care Cost Calculator: See Prices in Your Area
Assisted Living Explorer
Don’t Wait Too Long: 7 Red Flag Signs Your Parent Needs Assisted Living Now
The True Cost of Assisted Living in 2025 – And How Families Are Paying For It
Understanding Senior Living Costs: Pricing Models, Discounts & Financial Assistance




