New Era
Assisted Living, Hospice Care, Memory Care & Respite Care · Lakeland, FL

New Era

Assisted Living, Hospice Care, Memory Care & Respite Care · Lakeland, FL
New Era accepts Medicaid and Veteran Affairs Benefits.
New Era accepts Medicaid and Veteran Affairs Benefits.

Overview of New Era

New Era provides assisted living, hospice care, memory care, and respite care in Lakeland, FL. Assisted living offers help with daily tasks such as bathing, dressing, and medication while a resident maintains a private living space; memory care provides a secured setting with supervision for someone at risk of wandering. Hospice care supports residents receiving end-of-life care, while respite care provides a short stay for a family caregiver who needs temporary support. The combination may suit a family seeking memory care, hospice care, and short-term respite options within one community.

New Era has 60 beds, giving families the community’s confirmed capacity when considering whether its size suits their needs. A Walk Score of 79 means the area is very walkable, with most errands possible on foot, so a resident who no longer drives may still reach nearby shops, a pharmacy, or cafes independently. Medicaid and Veteran Affairs Benefits are accepted, giving eligible residents and families those payment routes for care. Pets are allowed, so a resident may be able to keep a pet while living at New Era.

Ruth Bermudez Ortiz serves as the administrator, and New Era Business operates the community.

By The Numbers

Community insights.

Bed count Info A smaller, more intimate setting that may offer a quieter environment and closer staff-resident interactions. 60 Rank #550 / 890Bed count — State benchmarkedThis assisted living community is ranked 550th out of 890 assisted living communities we track in Florida for bed count. Shows this facility's certified or reported bed count compared to other Florida facilities. Larger communities may offer more amenities, programs, and on-site services for residents and families.Communities with the same value for a metric share the same rank. Rankings compare like with like: every assisted living community we track in Florida that reports data for that category. Assisted living communities without available data are excluded, so the pool size varies from metric to metric.Click the rank badge to see the full State ranking.Click here to see the full State ranking.

Smaller home · May offer a more intimate, personalized care environment.

Walk Score Info Very walkable. Most errands can be accomplished on foot, and many essentials are within a short walk. Rank #64 / 1001Walk Score — State benchmarkedThis assisted living community is ranked 64th out of 1,001 assisted living communities we track in Florida for walk score. Shows how walkable this facility's neighborhood is compared to the average walk score across Florida facilities. Higher scores benefit residents, families, and staff.Communities with the same value for a metric share the same rank. Rankings compare like with like: every assisted living community we track in Florida that reports data for that category. Assisted living communities without available data are excluded, so the pool size varies from metric to metric.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
79 / 100

About this community

License Details

Facility TypeAssisted Living Facility
IssuanceMarch 10, 2026
CountyPolk
License Number10535

Ownership & Operating Entity

New Era is legally operated by New Era Business LLC, and administered by Lorraine Cocker.

Owner NameNew Era Business LLC
Profit StatusFor-profit

Type Of Units

Optional State Supplement
50 units
Private
10 units
Total beds
60 units

Languages Spoken

English Spanish

Amenities & Lifestyle

Specific ProgramsMowing, Mulch Installation, Shrub Trimming, Fall Clean Up, Irrigation, Landscaping, Sod Installation
Touring HoursMonday-Saturday: 8:00am - 6:00pm, Sunday: Closed

Contact New Era

Inspection History

In Florida, the Agency for Health Care Administration (AHCA) is the primary authority that conducts unannounced inspections and completes official health quality reports for all healthcare facilities.

The figures below cover inspections recorded since June 19, 2012.

ALM Inspection Grade

67 / 100 Based on state-published inspection data
How it compares

16 points below the Florida average for state-licensed facilities (83/100)

Category breakdown

Citations Typical

6.2 citation points per inspection (290 points across 47 inspections) · 54% more than the typical state-licensed FL facility (median: 4)

Finding Frequency Concern

69% of inspections found a citation · 61% more than the typical state-licensed FL facility (median: 43%)

Enforcement Concern

$32,000 in fines · 17 enforcement actions

Inspection grade: 67 out of 100, letter grade D+.

Inspection Scorecard Info This scorecard compares key inspection, citation, and complaint metrics at this facility against the Florida state average. Metrics rated ≥15% worse than average are highlighted in red; those ≥15% better are highlighted in green.

Overall vs. FL average 3 Worse Metrics worse than Florida average:
• Total citations (96% above)
• Inspections with citations (25% above)
• Inspection citation rate (34% above)
1 At Avg Metrics at Florida average:
• Citations per inspection (at FL avg)
0 Better No metrics in this bucket.

Citations Info Citations are formal regulatory issues recorded during state inspections.

This FacilityFL Averagevs. FL Avg
Total citations Info Formal regulatory issues recorded by inspectors across all inspection types. 4724.0 This facility has 96% more total citations than a typical Florida assisted living residence (47 vs. FL avg 24).↑ 96% worse Rank #730 / 853 Total citations — State benchmarked This assisted living community is ranked 730th out of 853 assisted living communities we track in Florida for total citations. Shows this facility's total citations compared to the Florida average among the 853 assisted living communities in the ranking pool. Communities with the same value for a metric share the same rank. Rankings compare like with like: every assisted living community we track in Florida that reports data for that category. Assisted living communities without available data are excluded, so the pool size varies from metric to metric.
Citations per inspection Info Average citations per inspection. 1.01.0 This facility has citations per inspection in line with the Florida average (1 vs. FL avg 1).— At avg Rank #533 / 853 Citations per inspection — State benchmarked This assisted living community is ranked 533rd out of 853 assisted living communities we track in Florida for citations per inspection. Shows this facility's citations per inspection compared to the Florida average among the 853 assisted living communities in the ranking pool. Communities with the same value for a metric share the same rank. Rankings compare like with like: every assisted living community we track in Florida that reports data for that category. Assisted living communities without available data are excluded, so the pool size varies from metric to metric.

Inspections Info State inspections evaluate whether the facility meets health and safety standards.

This FacilityFL Averagevs. FL Avg
Total inspections Info Combined count of all inspections conducted at this facility. 4726.0 This facility has had 81% more total inspections than the Florida average (47 vs. FL avg 26). More inspections can mean more regulatory scrutiny rather than worse care.↑ 81% more
Inspections with citations Info Inspections that resulted in at least one regulatory citation. 2016.0 This facility has 25% more inspections with citations than a typical Florida assisted living residence (20 vs. FL avg 16).↑ 25% worse
Inspection citation rate Info Percentage of inspections that resulted in at least one citation. 43%32% This facility has 11 percentage points higher inspection citation rate than a typical Florida assisted living residence (43% vs. FL avg 32%).↑ 11% worse Rank #699 / 853 Inspection citation rate — State benchmarked This assisted living community is ranked 699th out of 853 assisted living communities we track in Florida for % of inspections with citations. Shows this facility's % of inspections with citations compared to the Florida average among the 853 assisted living communities in the ranking pool. Communities with the same value for a metric share the same rank. Rankings compare like with like: every assisted living community we track in Florida that reports data for that category. Assisted living communities without available data are excluded, so the pool size varies from metric to metric.

What does this home offer?

Pets allowed icon
Pets allowed icon

Pets Allowed

Activities in this home

Places of interest near New Era

Address 0.0 miles from city center Info Estimated distance in miles from Lakeland's city center to New Era's address, calculated via Google Maps.

Calculate Travel Distance to New Era

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Address

Compare Assisted Living around Lakeland

Info below is compiled from the FL Agency for Health Care Administration (AHCA), senior community websites & trusted data sources such as Walk Score & BBB.

Communities are listed from highest-ranked to lowest-ranked based on our methodology.

Care Types in This Table AL (Assisted Living): Housing with help for daily activities like bathing, dressing, and medication, without 24-hour skilled nursing. NH (Nursing Home): 24/7 skilled nursing care for residents with complex, ongoing medical needs. SNF (Skilled Nursing Facility): Round-the-clock nursing care, often for recovery after surgery, injury, or illness. MC (Memory Care): Secured, specialized care for people living with Alzheimer's or dementia. RC (Respite Care): Short-term temporary care that gives family caregivers a break. IL (Independent Living): Community living with dining, activities, and transportation for active seniors who need little personal care. HOS (Hospice Care): Comfort-focused care for those with a terminal illness, prioritizing quality of life over treatment.
City and state of the facility. Used for mapping and state-average comparisons.
Licensed bed capacity (maximum allowed). Not the same as how many beds are currently filled.
Indicates whether residents are allowed to have pets in the facility.
Third-party neighborhood walkability score (0–100). Convenience/context metric, not a healthcare quality measure.
Name of the licensed owner, operator, or managing entity as filed with the state. Useful for grouping facilities under the same organization.
A 0–100 score of a facility's regulatory inspection record, shown as a letter and compared with other facilities of the same kind in the same state. This is a proprietary Assisted Living Magazine grade. It is not a government rating. A dash means we have no inspection data for that facility.
Count of regulatory inspections in the reporting window. Higher volume can reflect more oversight visits, complaint-driven surveys, or routine licensure cycles.
Share of inspections that resulted in citations, expressed as a percentage of total inspections in the window.
Total count of citations (cited regulatory issues) recorded in the selected reporting period. Read alongside inspection counts for context.
The average number of citations this facility receives each time it's inspected, calculated as total citations ÷ total inspections. A lower number suggests more consistent compliance with safety and care standards.
Reported profit orientation for the operator or facility (e.g. for-profit vs nonprofit), as provided in state licensing or disclosure data.
Total monetary fines or penalties in the reporting window from the state source. A single large fine can dominate this figure.
A named contact for the facility. Hover the name to see their role — Administrator (state administrator of record or facility-provided administrator), Nursing Director, Medical Director, or Staff. The most authoritative available is shown.
Housing or bed configuration options (e.g. studio, shared), often from facility-reported amenities and licensing details.
Better Business Bureau grade for the operating company. Reflects complaint handling and business practices, not clinical care quality.
Lake Gibson Village
AL
MC
Lakeland
165
Facility 165
FL AVG 85
Rank #79 / 890
Yes
10
Facility 10
FL AVG 40
Rank #873 / 1,001
Hsre-Pwr Lake Gibson Trs LLCA+12
8%
Facility 8%
FL AVG 32.4%
Rank #60 / 853
1
Facility 1
FL AVG 33
Rank #43 / 853
0.1
Facility 0.1
FL AVG 1.0
Rank #44 / 853
For-Profit$0Alisa Abner1 Bed / 2 Bed-
Brookdale Highlands
AL
MC
Lakeland
105
Facility 105
FL AVG 85
Rank #315 / 890
Yes
6
Facility 6
FL AVG 40
Rank #940 / 1,001
Ahc Southland-Lakeland, LLCB+41
27%
Facility 27%
FL AVG 32.4%
Rank #320 / 853
23
Facility 23
FL AVG 33
Rank #496 / 853
0.6
Facility 0.6
FL AVG 1.0
Rank #287 / 853
For-Profit$12,000Lisa PaulStudio / 1 Bed / 2 BedA+
Hawthorne Inn of Lakeland
AL
IL
MC
NH
SNF
Lakeland
68
Facility 68
FL AVG 85
Rank #522 / 890
Yes
45
Facility 45
FL AVG 40
Rank #398 / 1,001
Hawthorne Lakeland Al Operations LLCA-41
20%
Facility 20%
FL AVG 32.4%
Rank #169 / 853
12
Facility 12
FL AVG 33
Rank #292 / 853
0.3
Facility 0.3
FL AVG 1.0
Rank #114 / 853
For-Profit$1,214Virginia RiceSuite-
New Era
AL
HOS
MC
RC
Lakeland
60
Facility 60
FL AVG 85
Rank #550 / 890
Yes
79
Facility 79
FL AVG 40
Rank #64 / 1,001
New Era Business LLCD+47
43%
Facility 43%
FL AVG 32.4%
Rank #699 / 853
47
Facility 47
FL AVG 33
Rank #730 / 853
1.0
Facility 1.0
FL AVG 1.0
Rank #533 / 853
For-Profit$32,000Lorraine Cocker--
Grace Manor at Lake Morton
AL
MC
Lakeland (East Lake Morton)
50
Facility 50
FL AVG 85
Rank #608 / 890
Yes
77
Facility 77
FL AVG 40
Rank #73 / 1,001
Grace Manor At Lake Morton LLCB+33
24%
Facility 24%
FL AVG 32.4%
Rank #240 / 853
16
Facility 16
FL AVG 33
Rank #381 / 853
0.5
Facility 0.5
FL AVG 1.0
Rank #210 / 853
For-Profit$13,000Tina RiesStudio-

Rank badges are statewide and care-type specific: each assisted living community is ranked against every other FL assisted living community we track that reports that metric, not just the 5 on this page. See how we rank facilities

Financial Assistance for
Assisted Living in Florida

New Era is located in LAKELAND, Florida.
Here are the financial assistance programs available to residents in Florida.

Get Financial aid guidance

Long-Term Care Waiver

Florida Medicaid LTC Waiver

Age 65+ or 21+ disabled
General Florida resident, Medicaid- eligible, nursing home-level care need.
Income Limits (2025) ~$2,829/month 300% FBR, individual
Asset Limits $2,000 (individual), $3,000 (couple).
FL

High demand; waitlists common.

Benefits
In-home care (6-8 hours/day) Assisted living Respite (240 hours/year) Case management

Community Care for the Elderly (CCE)

Florida CCE

Age 60+
General Florida resident, at risk of nursing home.
Income Limits ~$2,000/month varies
Asset Limits $5,000 individual
FL

Limited funding; regional variation.

Benefits
Homemaker services (3-5 hours/week) Adult day care (~$60/day) Respite (up to 10 days/year)

Home Care for the Elderly (HCE)

Florida Home Care for the Elderly

Age 60+
General Florida resident, at risk of nursing home placement; caregiver must be approved.
Income Limits (2025) ~$2,829/month individual, aligned with Medicaid thresholds
Asset Limits ~$2,000 (individual); varies by case manager discretion.
FL

Limited funding (~3,500 served annually); prioritizes low-income frail seniors.

Benefits
Basic subsidy (~$160/month) for housing/medical costs; special subsidies for supplies/services (e.g., incontinence supplies, ~$50-$200/month)

Program of All-Inclusive Care for the Elderly (PACE)

Florida Medicaid PACE

Age 55+
General Florida resident, nursing home-level care need, safe with PACE support.
Income Limits (2025) ~$2,829/month 300% FBR
Asset Limits $2,000 (individual), $3,000 (couple).
FL

Limited to specific counties (e.g., Hillsborough, Miami-Dade); ~10 sites statewide.

Benefits
Personal care (5-7 hours/day) Medical care Meals Transportation Therapy

Optional State Supplementation (OSS)

Florida Optional State Supplementation

Age 65+ or disabled
General Florida resident, living in approved facility, receiving SSI or low-income.
Income Limits (2025) ~$1,004/month individual, including SSI
Asset Limits $2,000 (individual), $3,000 (couple).
FL

Limited to specific facility types; ~$78.40/month max supplement.

Benefits
Cash payment (~$78.40/month) for room/board or personal needs in facilities

Frequently Asked Questions about New Era

What languages are spoken at New Era?

The team at New Era speaks English and Spanish.

Who is the owner of New Era?

New Era is legally operated by New Era Business LLC, and administered by Lorraine Cocker.

Is New Era in a walkable area?

New Era has a walk score of 79. Very walkable. Most errands can be accomplished on foot, and many essentials are within a short walk.

What is the license number of New Era?

According to FL state health department records, New Era's license number is 10535.

Are pets allowed at New Era?

Yes, New Era allows residents to bring their pets.

What payment types does New Era accept?

New Era accepts Medicaid, Other, and VA.

Does New Era operate as a for-profit or non-profit?

New Era is registered as a for-profit in FL.

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