
New Era
Assisted Living, Hospice Care, Memory Care & Respite Care · Lakeland, FL
New Era
Assisted Living, Hospice Care, Memory Care & Respite Care · Lakeland, FL
New Era is a 60-bed, family-owned assisted living and memory care home. The property offers specialized memory care programming tailored to support the daily needs and safety of residents dealing with cognitive decline.
State compliance logs covering a 13-year period detail 39 total deficiencies across 42 separate evaluations. This tracks out to about 2.9 citations annually, which is 37% better than the Florida state baseline. Every review on file turned up at least one minor infraction, resulting in a historical zero citations-per-inspection rate for entirely clear standard evaluations until recently.
While early records showed sporadic, low-level infractions involving building upkeep, resident rights, and paperwork, the facility faced an escalation in 2023 and 2024, with inspections flagging issues across food services, financial stability reports, and staff training. However, recent 2025 filings show a clear shift toward better oversight; after a few minor environmental and risk management marks in May 2025, back-to-back inspections in June and September 2025 came back completely clean. The provider has never faced financial fines or administrative enforcement actions.
Individuals researching regional care options can use these long-term reports to gauge the facility’s current operational direction. Because the state records show that past issues with staff training and building maintenance have been actively ironed out over the past year, the recent data points to a much more stable environment. It remains a smart precaution to visit the building in person to look over the common areas yourself and talk with the management team about their daily training and safety routines.
60-bed community Rank #681 / 1058Bed count — State benchmarkedThis home is ranked 681st out of 1058 homes in Florida for bed count. Shows this facility's certified or reported bed count compared to other Florida facilities. Larger communities may offer more amenities, programs, and on-site services for residents and families.Facilities with the same value for a metric share the same rank. Rankings are based only on facilities in Florida that report data for that category. Facilities without available data are excluded from the ranking.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
A moderately sized community that may balance personal attention with shared amenities and social activities.
Walk Score: 79 / 100 Rank #114 / 1487Walk Score — State benchmarkedThis home is ranked 114th out of 1487 homes in Florida for walk score. Shows how walkable this facility's neighborhood is compared to the average walk score across Florida facilities. Higher scores benefit residents, families, and staff.Facilities with the same value for a metric share the same rank. Rankings are based only on facilities in Florida that report data for that category. Facilities without available data are excluded from the ranking.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
Very walkable. Most errands can be accomplished on foot, and many essentials are within a short walk.
About this community
Facility TypeAssisted Living Facility
IssuanceMarch 10, 2026
CountyPolk
License Number10535
New Era is legally operated by New Era Business LLC, and administered by Ruth Bermudez Ortiz.
Owner NameNew Era Business LLC
Profit StatusFor-profit
Optional State Supplement
50 units
Private
10 units
Total beds
60 units
Staffing
Key information about the people who lead and staff this community.
English
Spanish
Specific ProgramsMowing, Mulch Installation, Shrub Trimming, Fall Clean Up, Irrigation, Landscaping, Sod Installation
Touring HoursMonday-Saturday: 8:00am - 6:00pm, Sunday: Closed
Inspection History
In Florida, the Agency for Health Care Administration (AHCA) is the primary authority that conducts unannounced inspections and completes official health quality reports for all healthcare facilities.
Since 2012 · 14 years of data
58 citations
49 inspections
16 fines
$17.0K fined
Legal Actions
Formal stipulations and orders filed by Florida regulators against this facility, including fines and total monetary penalties.
This Facility
FL Average
vs. FL Avg-
16vs 5 avg↑ 220% higher than FL avg
-
$17kvs $11.6k↑ 46% higher than FL avg
Data reflects the most recent 14 years (since 2012).
Inspection Scorecard
This scorecard compares key inspection, citation, and complaint metrics at this facility against the Florida state average. Metrics rated ≥15% worse than average are highlighted in red; those ≥15% better are highlighted in green.
Since 2012 vs. Florida state average
Overall vs. FL average
3 Worse
Metrics worse than Florida average:
• Total citations (76% above)
• Inspections with citations (138% above)
• Inspection citation rate (26% above) 1 Better Metrics better than Florida average:
• Citations per inspection (8% below)
• Total citations (76% above)
• Inspections with citations (138% above)
• Inspection citation rate (26% above) 1 Better Metrics better than Florida average:
• Citations per inspection (8% below)
Citations
| This Facility | FL Average | vs. FL Avg |
|---|---|---|---|
|
Total citations
| 58 | 33 | This facility has 76% more total citations than a typical Florida assisted living residence (58 vs. FL avg 33).↑ 76% worse Rank #761 / 907 Total citations — State benchmarked This home is ranked 761st out of 907 homes in Florida for total citations. Shows this facility's total citations compared to the Florida average among 907 comparable communities in the ranking pool. Facilities with the same value for a metric share the same rank. Rankings are based only on facilities in Florida that report data for that category. Facilities without available data are excluded from the ranking. |
|
Citations per inspection
| 1.2 | 1.3 | This facility has 8% fewer citations per inspection than a typical Florida assisted living residence (1.2 vs. FL avg 1.3).↓ 8% better Rank #446 / 907 Citations per inspection — State benchmarked This home is ranked 446th out of 907 homes in Florida for citations per inspection. Shows this facility's citations per inspection compared to the Florida average among 907 comparable communities in the ranking pool. Facilities with the same value for a metric share the same rank. Rankings are based only on facilities in Florida that report data for that category. Facilities without available data are excluded from the ranking. |
Inspections
| This Facility | FL Average | vs. FL Avg |
|---|---|---|---|
|
Total inspections
| 49 | 26 | This facility has had 88% more total inspections than the Florida average (49 vs. FL avg 26). More inspections can mean more regulatory scrutiny rather than worse care.↑ 88% more |
|
Inspections with citations
| 38 | 16 | This facility has 138% more inspections with citations than a typical Florida assisted living residence (38 vs. FL avg 16).↑ 138% worse |
|
Inspection citation rate
| 78% | 62% | This facility has 16 percentage points higher inspection citation rate than a typical Florida assisted living residence (78% vs. FL avg 62%).↑ 16% worse Rank #792 / 907 Inspection citation rate — State benchmarked This home is ranked 792nd out of 907 homes in Florida for % of inspections with citations. Shows this facility's % of inspections with citations compared to the Florida average among 907 comparable communities in the ranking pool. Facilities with the same value for a metric share the same rank. Rankings are based only on facilities in Florida that report data for that category. Facilities without available data are excluded from the ranking. |
Inspection Reports Summary
An editor-reviewed summary of the themes and findings across this facility's recent inspection reports.
- The most recent inspection on September 24, 2025, found no deficiencies during a complaint investigation.
- Deficiencies have consistently involved physical plant safety and emergency management, with several Class 3 citations noted since 2021.
- The May 15, 2025 inspection cited two deficiencies including one severity 1 and one severity 2 related to physical plant and emergency management.
What does this home offer?
Pets Allowed
Activities in this home
- Arts and Crafts
- Dancing
- Exercise Classes
- Games & Cards
- Gardening
- Music Programs
- Other
- Shopping
- Social Events & Outings
- Theater & Movies
Places of interest near New Era
0.0 miles from city center
Estimated distance in miles from Lakeland's city center to New Era's address, calculated via Google Maps.
Calculate Travel Distance to New Era
Add your location
Compare Assisted Living around Lakeland
Info below is compiled from the FL Agency for Health Care Administration (AHCA), senior community websites & trusted data sources such as Walk Score & BBB.
Communities are listed from highest to lowest based on our ranking methodology.
| Merrill Gardens at ChampionsGate | AL IL MC | Four Corners (Championsgate) | 224
Facility
224
FL AVG
88
Rank
#26 / 1058 | Yes |
34
Facility
34
FL AVG
40
Rank
#851 / 1487 | Cref3 Championsgate Owner LLC | 84
Facility
84
FL AVG
83
Rank
#474 / 876 | 28 | 46.4%
Facility
46.4%
FL AVG
61.5%
Rank
#307 / 907 | 30
Facility
30
FL AVG
33
Rank
#472 / 907 | 1.1
Facility
1.1
FL AVG
1.3
Rank
#320 / 907 | For-Profit | $7,300 | Linda Wiley | Studio / 1 Bed / 2 Bed |
| Lake Gibson Village | AL MC | Lakeland | 165
Facility
165
FL AVG
88
Rank
#102 / 1058 | Yes |
10
Facility
10
FL AVG
40
Rank
#1264 / 1487 | Hsre-Pwr Lake Gibson Trs LLC | 98
Facility
98
FL AVG
83
Rank
#35 / 876 | 13 | 15.4%
Facility
15.4%
FL AVG
61.5%
Rank
#73 / 907 | 12
Facility
12
FL AVG
33
Rank
#152 / 907 | 0.9
Facility
0.9
FL AVG
1.3
Rank
#55 / 907 | For-Profit | - | Alisa Abner | 1 Bed / 2 Bed |
| Florida Presbyterian Homes Inc. D.b.a. Westminster Lakeland | AL IL NH SNF | Lakeland (Lake Somerset) | 136
Facility
136
FL AVG
88
Rank
#186 / 1058 | Yes |
55
Facility
55
FL AVG
40
Rank
#426 / 1487 | Florida Presbyterian Homes Inc | 92
Facility
92
FL AVG
83
Rank
#237 / 876 | 27 | 25.9%
Facility
25.9%
FL AVG
61.5%
Rank
#110 / 907 | 28
Facility
28
FL AVG
33
Rank
#439 / 907 | 1.0
Facility
1.0
FL AVG
1.3
Rank
#158 / 907 | Not-For-Profit | $1,500 | Ellisa Durrant | - |
| New Era | AL HOS MC RC | Lakeland (Downtown) | 60
Facility
60
FL AVG
88
Rank
#681 / 1058 | Yes |
79
Facility
79
FL AVG
40
Rank
#114 / 1487 | New Era Business LLC | 64
Facility
64
FL AVG
83
Rank
#810 / 876 | 49 | 77.6%
Facility
77.6%
FL AVG
61.5%
Rank
#792 / 907 | 58
Facility
58
FL AVG
33
Rank
#761 / 907 | 1.2
Facility
1.2
FL AVG
1.3
Rank
#446 / 907 | For-Profit | $17,000 | Ruth Bermudez Ortiz | - |
| Grace Manor at Lake Morton | AL MC | Lakeland (East Lake Morton) | 50
Facility
50
FL AVG
88
Rank
#753 / 1058 | Yes |
77
Facility
77
FL AVG
40
Rank
#129 / 1487 | Grace Manor At Lake Morton LLC | 81
Facility
81
FL AVG
83
Rank
#556 / 876 | 34 | 44.1%
Facility
44.1%
FL AVG
61.5%
Rank
#272 / 907 | 35
Facility
35
FL AVG
33
Rank
#531 / 907 | 1.0
Facility
1.0
FL AVG
1.3
Rank
#158 / 907 | For-Profit | $13,000 | Tina Ries | Studio |
Financial Assistance for
Assisted Living in Florida
New Era is located in LAKELAND, Florida.
Here are the financial assistance programs available to residents in Florida.
Frequently Asked Questions about New Era
What neighborhood is New Era in?
New Era is in the Downtown neighborhood of LAKELAND.
What languages are spoken at New Era?
The team at New Era speaks English and Spanish.
Who is the owner of New Era?
New Era is legally operated by New Era Business LLC, and administered by Ruth Bermudez Ortiz.
Is New Era in a walkable area?
New Era has a walk score of 79. Very walkable. Most errands can be accomplished on foot, and many essentials are within a short walk.
What is the license number of New Era?
According to FL state health department records, New Era's license number is 10535.
Are pets allowed at New Era?
Yes, New Era allows residents to bring their pets.
What payment types does New Era accept?
New Era accepts Medicaid, Other, and VA.
Guides for Better Senior Living
Care Cost Calculator: See Prices in Your Area
Assisted Living Explorer
Don’t Wait Too Long: 7 Red Flag Signs Your Parent Needs Assisted Living Now
The True Cost of Assisted Living in 2025 – And How Families Are Paying For It
Understanding Senior Living Costs: Pricing Models, Discounts & Financial Assistance




