Mix of rehab and long-term care
This home supports both short-term rehab and long-term care, with residents staying for a wide range of durations.

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As its name suggests, Friendly Home is the city’s premier skilled nursing and rehabilitation center. The results-driven nursing home care services are centered on a relaxing and rejuvenating recovery journey for seniors; it is delivered by their patient-friendly staff to offer the best care possible for their residents. The upscale nursing home aims to enhance the recovery journey of its seniors through warm and welcoming, family-like care provided.
Nursing home services include a range of services that include individualized care plans, medication management, post-surgical care, and wound care. Essential services include housekeeping, restaurant-style dining, social activities, scheduled transportation, and 24-hour skilled nursing care services, providing compassionate care as it is their utmost priority.
Amanda Brown serves as Vice President & Administrator at Friendly Home. She plays a key leadership role in managing the community, ensuring a warm and professional environment for residents. Amanda is part of the senior leadership team dedicated to maintaining high standards of care and service.
May provide extensive amenities, services and programs.
Lower occupancy suggests more openings may be available.
This home supports both short-term rehab and long-term care, with residents staying for a wide range of durations.
23% of new residents, usually for short-term rehab.
77% of new residents, often for short stays.
Friendly Home is legally operated by Rochester Friendly Home Inc (Not for Profit).
In New York, the Department of Health, Office of Aging and Long Term Care performs unannounced onsite inspections to monitor compliance with state and federal healthcare regulations.
7 with citations, 9 without citations
23 on-site complaint investigations
New York average: 9 inspections
13 complaints per 100 occupied beds
Formal expressions of dissatisfaction or concern made by residents, or their families regarding various aspects of the care, services, and environment provided.
New York average: 23 complaints
Citations indicate regulatory violations. A higher number implies the facility had several areas requiring improvement.
New York average: 25 citations
Penalties or interventions imposed by state regulators when facilities do not comply with quality, safety or regulatory standards.
Nursing Home 24/7 care needed
Assisted Living For seniors needing help with daily tasks but not full-time nursing.
Nursing Home 24/7 care needed
Assisted Living For seniors needing help with daily tasks but not full-time nursing.
Nursing Home 24/7 care needed
Assisted Living For seniors needing help with daily tasks but not full-time nursing.
Nursing Home 24/7 care needed
Assisted Living For seniors needing help with daily tasks but not full-time nursing.
Assisted Living For seniors needing help with daily tasks but not full-time nursing.
Independent Living For self-sufficient seniors seeking community and minimal assistance.
Memory Care Specialized care for those with Memory Loss, Alzheimer's, or dementia, ensuring safety and support.
Nursing Homes 24/7 care needed
5.4 miles from city center
3156 East Ave, Rochester, NY 14618
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Source: CMS Payroll-Based Journal (Q2 2025)
| Role ⓘ | Count ⓘ | Avg Shift (hrs) ⓘ | Uses Contractors? ⓘ |
|---|---|---|---|
| Registered Nurse | 7 | 7 | No |
| Licensed Practical Nurse | 64 | 8.1 | No |
| Certified Nursing Assistant | 119 | 7.9 | No |
| Role ⓘ | Employees ⓘ | Contractors ⓘ | Total Staff ⓘ | Total Hours ⓘ | Days Worked ⓘ | % of Days ⓘ | Avg Shift (hrs) ⓘ |
|---|---|---|---|---|---|---|---|
| Certified Nursing Assistant | 119 | 0 | 119 | 41,724 | 91 | 100% | 7.9 |
| Licensed Practical Nurse | 64 | 0 | 64 | 20,548 | 91 | 100% | 8.1 |
| Clinical Nurse Specialist | 25 | 1 | 26 | 6,752 | 91 | 100% | 7.4 |
| Other Dietary Services Staff | 10 | 0 | 10 | 3,534 | 91 | 100% | 6.9 |
| Speech Language Pathologist | 0 | 3 | 3 | 1,239 | 67 | 74% | 6.6 |
| Physical Therapy Assistant | 0 | 3 | 3 | 1,020 | 68 | 75% | 7.4 |
| Dental Services Staff | 3 | 0 | 3 | 906 | 64 | 70% | 8.1 |
| Occupational Therapy Aide | 2 | 0 | 2 | 755 | 89 | 98% | 7.4 |
| Respiratory Therapy Technician | 0 | 6 | 6 | 672 | 75 | 82% | 6.7 |
| Registered Nurse | 7 | 0 | 7 | 513 | 52 | 57% | 7 |
| Physical Therapy Aide | 0 | 2 | 2 | 439 | 64 | 70% | 6.9 |
| Nurse Practitioner | 1 | 0 | 1 | 435 | 58 | 64% | 7.5 |
| Mental Health Service Worker | 1 | 0 | 1 | 428 | 58 | 64% | 7.4 |
| Dietitian | 1 | 0 | 1 | 425 | 57 | 63% | 7.5 |
| Administrator | 1 | 0 | 1 | 424 | 57 | 63% | 7.4 |
| Therapeutic Recreation Specialist | 1 | 0 | 1 | 207 | 28 | 31% | 7.4 |
| Qualified Social Worker | 0 | 4 | 4 | 154 | 47 | 52% | 3.2 |
| Feeding Assistant | 3 | 0 | 3 | 127 | 22 | 24% | 5.3 |
| Occupational Therapy Assistant | 0 | 1 | 1 | 71 | 16 | 18% | 4.5 |
| Medical Director | 0 | 1 | 1 | 52 | 13 | 14% | 4 |
Source: CMS Health Citations (Sep 2019 – Dec 2023)
| Date | Severity ? | Category | Tag | Status |
|---|---|---|---|---|
| Dec 26, 2023 | E | Abuse/Neglect | F0607 | Corrected |
| Dec 26, 2023 | D | Environmental | F0908 | Corrected |
| Dec 26, 2023 | E | Infection Control | F0880 | Corrected |
| Dec 26, 2023 | D | Infection Control | F0882 | Corrected |
| Dec 26, 2023 | D | Pharmacy | F0761 | Corrected |
| Dec 26, 2023 | D | Quality of Care | F0688 | Corrected |
| Dec 26, 2023 | D | Quality of Care | F0693 | Corrected |
| Mar 02, 2022 | E | Quality of Care | F0689 | Corrected |
| Mar 02, 2022 | D | Care Planning | F0656 | Corrected |
| Mar 02, 2022 | B | Resident Rights | F0623 | Corrected |
| Mar 02, 2022 | D | Resident Rights | F0626 | Corrected |
| Sep 17, 2019 | D | Infection Control | F0880 | Corrected |
| Sep 17, 2019 | D | Quality of Care | F0688 | Corrected |
| Sep 17, 2019 | D | Care Planning | F0656 | Corrected |
Source: CMS Long-Term Care Facility Characteristics (Data as of Jan 2026)
Active councils help families stay involved in care decisions and facility operations.
CMS quality measures assess care quality for long-stay and short-stay residents. Lower percentages generally indicate better outcomes for most measures.
Source: CMS Nursing Home Compare (Data as of Jan 2026)
Composite score based on pressure ulcers, falls with injury, weight loss, walking ability decline, and ADL decline
Composite score based on ADL decline, walking ability decline, and incontinence
Measures for residents who stay 101 days or more. For most measures, lower percentages indicate better care.
Measures for residents who stay 100 days or less (typically rehabilitation patients).
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