Primarily short stays
Residents typically stay for brief periods, with frequent admissions and discharges throughout the year.

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As its name suggests, Friendly Home is the city’s premier skilled nursing and rehabilitation center. The results-driven nursing home care services are centered on a relaxing and rejuvenating recovery journey for seniors; it is delivered by their patient-friendly staff to offer the best care possible for their residents. The upscale nursing home aims to enhance the recovery journey of its seniors through warm and welcoming, family-like care provided.
Nursing home services include a range of services that include individualized care plans, medication management, post-surgical care, and wound care. Essential services include housekeeping, restaurant-style dining, social activities, scheduled transportation, and 24-hour skilled nursing care services, providing compassionate care as it is their utmost priority.
Amanda Brown serves as Vice President & Administrator at Friendly Home. She plays a key leadership role in managing the community, ensuring a warm and professional environment for residents. Amanda is part of the senior leadership team dedicated to maintaining high standards of care and service.
May provide extensive amenities, services and programs.
Occupancy is moderate, suggesting balanced demand.
Residents typically stay for brief periods, with frequent admissions and discharges throughout the year.
21% of new residents, usually for short-term rehab.
79% of new residents, often for short stays.
1% of new residents, often for long-term daily care.
Friendly Home is legally operated by Rochester Friendly Home Inc (Not for Profit).
In New York, the Department of Health, Office of Aging and Long Term Care performs unannounced onsite inspections to monitor compliance with state and federal healthcare regulations.
7 with citations, 10 without citations
18 on-site complaint investigations
New York average: 9 inspections (5 with citations), 15 on-site complaint investigations
33 complaints per 100 occupied beds
New York average: 49.9 complaints per 100 occupied beds
Formal expressions of dissatisfaction or concern made by residents, or their families regarding various aspects of the care, services, and environment provided.
New York average: 93 complaints
Citations indicate regulatory violations. A higher number implies the facility had several areas requiring improvement.
New York average: 29 citations
New York average: 20 health citations
New York average: 4 life safety citations
Deficiencies indicate regulatory issues. A higher number implies the facility had several areas requiring improvement.
Penalties or interventions imposed by state regulators when facilities do not comply with quality, safety or regulatory standards.
New York average 3.6
Last Health inspection on Dec 2023
New York average 18.5
New York average 5.05
Health citations are formal notices following inspections when they fail to comply with safety and care standards.
All 14 citations resulted from standard inspections.
New York average: 0.2
New York average: 0.2
Nursing Home Licensed facility providing 24/7 skilled nursing care for residents with complex, ongoing medical needs. Staffed by RNs, LPNs, and CNAs. Inspected and star-rated annually by CMS. Accepts Medicare (short-term rehab) and Medicaid (long-term care).
Assisted Living A licensed, long-term care setting for seniors or individuals with disabilities who need help with daily activities — like bathing, dressing, and medication management — but not 24-hour skilled nursing. Offers housing, meals, and around-the-clock support while aiming to maximize resident independence.
Nursing Home Licensed facility providing 24/7 skilled nursing care for residents with complex, ongoing medical needs. Staffed by RNs, LPNs, and CNAs. Inspected and star-rated annually by CMS. Accepts Medicare (short-term rehab) and Medicaid (long-term care).
Assisted Living A licensed, long-term care setting for seniors or individuals with disabilities who need help with daily activities — like bathing, dressing, and medication management — but not 24-hour skilled nursing. Offers housing, meals, and around-the-clock support while aiming to maximize resident independence.
Nursing Home Licensed facility providing 24/7 skilled nursing care for residents with complex, ongoing medical needs. Staffed by RNs, LPNs, and CNAs. Inspected and star-rated annually by CMS. Accepts Medicare (short-term rehab) and Medicaid (long-term care).
Assisted Living A licensed, long-term care setting for seniors or individuals with disabilities who need help with daily activities — like bathing, dressing, and medication management — but not 24-hour skilled nursing. Offers housing, meals, and around-the-clock support while aiming to maximize resident independence.
Nursing Home Licensed facility providing 24/7 skilled nursing care for residents with complex, ongoing medical needs. Staffed by RNs, LPNs, and CNAs. Inspected and star-rated annually by CMS. Accepts Medicare (short-term rehab) and Medicaid (long-term care).
Assisted Living A licensed, long-term care setting for seniors or individuals with disabilities who need help with daily activities — like bathing, dressing, and medication management — but not 24-hour skilled nursing. Offers housing, meals, and around-the-clock support while aiming to maximize resident independence.
Nursing Home Licensed facility providing 24/7 skilled nursing care for residents with complex, ongoing medical needs. Staffed by RNs, LPNs, and CNAs. Inspected and star-rated annually by CMS. Accepts Medicare (short-term rehab) and Medicaid (long-term care).
Assisted Living A licensed, long-term care setting for seniors or individuals with disabilities who need help with daily activities — like bathing, dressing, and medication management — but not 24-hour skilled nursing. Offers housing, meals, and around-the-clock support while aiming to maximize resident independence.
5.4 miles from city center — 0.46 miles to nearest hospital (ACM Labs)
3156 East Ave, Rochester, NY 14618
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This data corresponds to Q2 2025 and is based on CMS Payroll-Based Journal.
Manages medical care and health needs.
No contractors work on this role.
Assists with medical care and medications.
No contractors work on this role.
Helps with daily care and mobility.
No contractors work on this role.
Total hours from contractors
3,760 contractor hours this quarter
| Certified Nursing Assistant | 119 | 0 | 119 | 41,724 | 91 | 100% | 7.9 |
| Licensed Practical Nurse | 64 | 0 | 64 | 20,548 | 91 | 100% | 8.1 |
| Clinical Nurse Specialist | 25 | 1 | 26 | 6,752 | 91 | 100% | 7.4 |
| Other Dietary Services Staff | 10 | 0 | 10 | 3,534 | 91 | 100% | 6.9 |
| Speech Language Pathologist | 0 | 3 | 3 | 1,239 | 67 | 74% | 6.6 |
| Physical Therapy Assistant | 0 | 3 | 3 | 1,020 | 68 | 75% | 7.4 |
| Dental Services Staff | 3 | 0 | 3 | 906 | 64 | 70% | 8.1 |
| Occupational Therapy Aide | 2 | 0 | 2 | 755 | 89 | 98% | 7.4 |
| Respiratory Therapy Technician | 0 | 6 | 6 | 672 | 75 | 82% | 6.7 |
| Registered Nurse | 7 | 0 | 7 | 513 | 52 | 57% | 7 |
| Physical Therapy Aide | 0 | 2 | 2 | 439 | 64 | 70% | 6.9 |
| Nurse Practitioner | 1 | 0 | 1 | 435 | 58 | 64% | 7.5 |
| Mental Health Service Worker | 1 | 0 | 1 | 428 | 58 | 64% | 7.4 |
| Dietitian | 1 | 0 | 1 | 425 | 57 | 63% | 7.5 |
| Administrator | 1 | 0 | 1 | 424 | 57 | 63% | 7.4 |
| Therapeutic Recreation Specialist | 1 | 0 | 1 | 207 | 28 | 31% | 7.4 |
| Qualified Social Worker | 0 | 4 | 4 | 154 | 47 | 52% | 3.2 |
| Feeding Assistant | 3 | 0 | 3 | 127 | 22 | 24% | 5.3 |
| Occupational Therapy Assistant | 0 | 1 | 1 | 71 | 16 | 18% | 4.5 |
| Medical Director | 0 | 1 | 1 | 52 | 13 | 14% | 4 |
Source: CMS Long-Term Care Facility Characteristics (Data as of Jan 2026)
Residents meet regularly to discuss policies, care quality, and activities
State-approved Nurse Aide Training and Competency Evaluation Program on-site
Organized group of residents that meets regularly to discuss facility policies, quality of life, and activities.
These measures show how residents usually do over time at this home, based on health outcomes and preventive care.
Historical financial and operational data for Friendly Home based on CMS SNF Cost Reports.
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