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Amaran Senior Living
Assisted Living & Memory Care · Albuquerque, NM
Exterior view of Amaran Senior Living at dusk Outdoor space with seating and putting green Outdoor garden area with seating and plant beds Bright dining room with residents enjoying meals

Amaran Senior Living

Assisted Living & Memory Care · Albuquerque, NM
9100 Holly Ave Ne, Albuquerque, NM 87122 View map Calculator: See prices in your area
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Overview of Amaran Senior Living

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Amaran Senior Living is situated in the Northeast Heights neighborhood of Albuquerque, which is known for its scenic views of the Sandia Mountains. The area is a peaceful residential community, offering a secure and calm environment for seniors to live. In addition, the community is easily accessible to a range of shopping centers, restaurants, and medical facilities, ensuring residents have easy access to necessary services. The location also provides numerous opportunities for leisure and recreation, allowing residents to enjoy a fulfilling and enriching retirement lifestyle.

The various levels of care offered at the facility include assisted living, memory care, and respite care. There are various shared areas within the community. These include the dining room, fitness center, library, and outdoor spaces. The community also works hard to create an inviting and stimulating environment for its residents, with a range of social and recreational activities available.

Facility Direct Line (505) 436-1271
Facility Direct Line (505) 436-1271
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By The Numbers

Community insights.

Bed count Info A larger shared setting that may offer more common spaces and organized community services. 82 Rank #54 / 141Bed count — State benchmarkedThis home is ranked 54th out of 141 homes we track in New Mexico for bed count. Shows this facility's certified or reported bed count compared to other New Mexico facilities. Larger communities may offer more amenities, programs, and on-site services for residents and families.Communities with the same value for a metric share the same rank. Rankings cover every community we track in New Mexico that reports data for that category. Communities without available data are excluded, so the pool size varies from metric to metric.Click the rank badge to see the full State ranking.Click here to see the full State ranking.

Smaller home · May offer a more intimate, personalized care environment.

Years of operating Info An established community with some operational experience and growing routines.
5 years
Walk Score Info Moderately walkable. Some errands can be accomplished on foot, with a mix of nearby amenities. Rank #85 / 186Walk Score — State benchmarkedThis home is ranked 85th out of 186 homes we track in New Mexico for walk score. Shows how walkable this facility's neighborhood is compared to the average walk score across New Mexico facilities. Higher scores benefit residents, families, and staff.Communities with the same value for a metric share the same rank. Rankings cover every community we track in New Mexico that reports data for that category. Communities without available data are excluded, so the pool size varies from metric to metric.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
55 / 100
Occupancy rate Info Occupancy between 85% and 95% suggests balanced demand. Rank #33 / 106Occupancy rate — State benchmarkedThis home is ranked 33rd out of 106 homes we track in New Mexico for occupancy. Shows this facility's occupancy rate versus the New Mexico average, with its Statewide rank out of 106. Higher occupancy signals strong local demand and financial stability.Communities with the same value for a metric share the same rank. Rankings cover every community we track in New Mexico that reports data for that category. Communities without available data are excluded, so the pool size varies from metric to metric.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
90% This home usually has limited availability
Higher than the New Mexico average: 78.9%
Occupied beds
74 / 82
BBB Rating Info An independent rating from the Better Business Bureau based on factors such as complaint history, transparency, and business practices.
A+ Not Accredited
How BBB ratings work

About this community

License Details

Facility TypeAssisted Living Facility
CountyBernalillo

Ownership & Operating Entity

Amaran Senior Living is legally operated by Hira LLC, and administered by Shellie Sims.

Safety & Compliance

Safety FeaturesGPS Air Ionizer/Purifier system that reduces airborne particles, allergens, and pathogens

Staffing

Key information about the people who lead and staff this community.

Leadership

ContactShellie Sims (per state records, record updated Jul 2026)

Staffing & Medical

2 services
Licensed Nurses/CNAs
24-Hour Staffing

Contact Information

Email shellie@amaranseniorliving.com
Fax(505) 835-5624

Amenities & Lifestyle

Transportation
Housekeeping
Spacious Private Apartments
Gps Air Ionizer/Purifier System
Organized Closet Spaces
Activities
Specific ProgramsMontessori Based Approach to Care and Activities, Intergenerational Activities

Contact Amaran Senior Living

Inspection History

In New Mexico, the Department of Health, Division of Health Improvement is the primary regulatory authority that conducts unannounced inspections and investigates quality of care complaints.

Since 2021 · 5 years of data These figures come from state-published and/or federal inspection records. The period covered can vary depending on document availability. 16 deficiencies 4 inspections

Inspection Scorecard Info This scorecard compares key inspection, deficiency, and complaint metrics at this facility against the New Mexico state average. Metrics rated ≥15% worse than average are highlighted in red; those ≥15% better are highlighted in green.

Since 2021 vs. New Mexico state average
Overall vs. NM average 1 Worse Metrics worse than New Mexico average:
• Deficiencies per inspection (1% above) 1 Better Metrics better than New Mexico average:
• Total deficiencies (54% below)

Deficiencies Info Deficiencies are formal regulatory issues recorded during state inspections.

This FacilityNM Averagevs. NM Avg
Total deficiencies Info Formal regulatory issues recorded by inspectors across all inspection types. 1635 This facility has 54% fewer total deficiencies than a typical New Mexico assisted living residence (16 vs. NM avg 35).↓ 54% better
Deficiencies per inspection Info Average deficiencies per inspection. 4.03.98 This facility has 1% more deficiencies per inspection than a typical New Mexico assisted living residence (4 vs. NM avg 3.98).↑ 1% worse

Inspections Info State inspections evaluate whether the facility meets health and safety standards.

This FacilityNM Averagevs. NM Avg
Total inspections Info Combined count of all inspections conducted at this facility. 411 This facility has had 64% fewer total inspections than the New Mexico average (4 vs. NM avg 11). More inspections can mean more regulatory scrutiny rather than worse care.↓ 64% fewer
Show Inspection Reports

What does this home offer?

Minimum age icon
Minimum age icon

Minimum Age: 55 Years Old

Pets allowed icon
Pets allowed icon

Pets Allowed

Housing options icon
Housing options icon

Housing Options: 1 Bed / 2 Bed

Building type icon
Building type icon

Building Type: Two Stories

Care cost icon
Care cost icon

Care Cost

Transportation services icon
Transportation services icon

Transportation Services

Fitness and recreation icon
Fitness and recreation icon

Fitness and Recreation

Managed by Shellie Sims

Executive Director

Over 26 years of experience

Shellie Sims brings over 26 years of dedicated service to seniors, with experience across skilled nursing, hospice, home health, assisted living, and memory care. A native New Mexican and graduate of NMSU in community health/public health, she has been an administrator for assisted living and memory care communities for five years. Shellie is passionate about leading and inspiring her team to provide seniors with comfort, dignity, and joy at Amaran Senior Living.

Places of interest near Amaran Senior Living

Address 9.0 miles from city center Info Estimated distance in miles from Albuquerque's city center to Amaran Senior Living's address, calculated via Google Maps.

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Compare Assisted Living around Albuquerque

Info below is compiled from the NM Dept. of Health, senior community websites & trusted data sources such as Walk Score & BBB.

Communities are listed from highest to lowest based on our ranking methodology.

Care Types in This Table AL (Assisted Living): Housing with help for daily activities like bathing, dressing, and medication, without 24-hour skilled nursing. MC (Memory Care): Secured, specialized care for people living with Alzheimer's or dementia. RC (Respite Care): Short-term temporary care that gives family caregivers a break. IL (Independent Living): Community living with dining, activities, and transportation for active seniors who need little personal care.
City and state of the facility. Used for mapping and state-average comparisons.
Licensed bed capacity (maximum allowed). Not the same as how many beds are currently filled.
Indicates whether residents are allowed to have pets in the facility.
Third-party neighborhood walkability score (0–100). Convenience/context metric, not a healthcare quality measure.
Description of bed or unit types offered (e.g. assisted living, memory care), as reported in state or facility disclosures.
Reported or derived occupancy for the facility—typically how fully licensed capacity is utilized. Compare across peers in the same market.
Better Business Bureau grade for the operating company. Reflects complaint handling and business practices, not clinical care quality.
A named contact for the facility. Hover the name to see their role — Administrator (state administrator of record or facility-provided administrator), Nursing Director, Medical Director, or Staff. The most authoritative available is shown.
Name of the licensed owner, operator, or managing entity as filed with the state. Useful for grouping facilities under the same organization.
Count of regulatory inspections in the reporting window. Higher volume can reflect more oversight visits, complaint-driven surveys, or routine licensure cycles.
Inspection events categorized as complaint-related by the state regulator.
How many inspections had one or more deficiencies recorded. Compare to total inspections to see how often problems were found on visit.
Total count of deficiencies (cited regulatory issues) recorded in the selected reporting period. Read alongside inspection counts for context.
The average number of deficiencies this facility receives each time it's inspected, calculated as total deficiencies ÷ total inspections. A lower number suggests more consistent compliance with safety and care standards.
The Watermark at Cherry Hills
AL
MC
Albuquerque (Jade Park)
131
Facility 131
NM AVG 68
Rank #14 / 141
Yes
42
Facility 42
NM AVG 48
Rank #111 / 186
1 Bed / 2 Bed
77.1%
Facility 77.1%
NM AVG 78.1%
Rank #68 / 106
A+Brooke KohmanShp Vi Albuquerque LLC13
2
Facility 2
NM AVG 4
Rank #29 / 82
2
Facility 2
NM AVG 5.3
Rank #14 / 82
4
Facility 4
NM AVG 30
Rank #9 / 82
0.3
Facility 0.3
NM AVG 2.7
Rank #3 / 82
MorningStar Assisted Living of Albuquerque
AL
MC
RC
Albuquerque
85
Facility 85
NM AVG 68
Rank #52 / 141
Yes
56
Facility 56
NM AVG 48
Rank #79 / 186
Studio / 1 Bed / 2 Bed
80.0%
Facility 80.0%
NM AVG 78.1%
Rank #55 / 106
A+Efren GallardoMs. Albuquerque Management Nm, LLC11
4
Facility 4
NM AVG 4
Rank #46 / 82
4
Facility 4
NM AVG 5.3
Rank #41 / 82
7
Facility 7
NM AVG 30
Rank #16 / 82
0.6
Facility 0.6
NM AVG 2.7
Rank #10 / 82
Amaran Senior Living
AL
MC
Albuquerque (North Albuquerque Acres)
82
Facility 82
NM AVG 68
Rank #54 / 141
Yes
55
Facility 55
NM AVG 48
Rank #85 / 186
1 Bed / 2 Bed
90.2%
Facility 90.2%
NM AVG 78.1%
Rank #33 / 106
A+Shellie SimsHira LLC4
2
Facility 2
NM AVG 4
Rank #29 / 82
3
Facility 3
NM AVG 5.3
Rank #31 / 82
16
Facility 16
NM AVG 30
Rank #35 / 82
4.0
Facility 4.0
NM AVG 2.7
Rank #66 / 82
The Montebello Academy
AL
IL
Albuquerque (Academy Road Northeast)
48
Facility 48
NM AVG 68
Rank #79 / 141
Yes
17
Facility 17
NM AVG 48
Rank #159 / 186
Studio / 1 Bed / 2 Bed
70.8%
Facility 70.8%
NM AVG 78.1%
Rank #79 / 106
A+Amy DimasSnh Nm Tenant LLC9
1
Facility 1
NM AVG 4
Rank #13 / 82
2
Facility 2
NM AVG 5.3
Rank #14 / 82
6
Facility 6
NM AVG 30
Rank #13 / 82
0.7
Facility 0.7
NM AVG 2.7
Rank #13 / 82
BeeHive Homes of Volcano Cliffs
AL
MC
RC
Nw Albuquerque (Taylor Ranch)
15
Facility 15
NM AVG 68
Rank #106 / 141
Yes
24
Facility 24
NM AVG 48
Rank #147 / 186
Private / Shared Rooms
100.0%
Facility 100.0%
NM AVG 78.1%
Rank #1 / 106
A+Evie NottinghamWe Three Bees LLC10
1
Facility 1
NM AVG 4
Rank #13 / 82
3
Facility 3
NM AVG 5.3
Rank #31 / 82
17
Facility 17
NM AVG 30
Rank #37 / 82
1.7
Facility 1.7
NM AVG 2.7
Rank #26 / 82
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Financial Assistance for
Assisted Living in New Mexico

Amaran Senior Living is located in Albuquerque, New Mexico.
Here are the financial assistance programs available to residents in New Mexico.

Get Financial aid guidance

Centennial Care Community Benefit

NM Medicaid Centennial Care

Age 65+ or disabled
General New Mexico resident, Medicaid- eligible, long-term care need.
Income Limits (2025) ~$2,829/month 300% FBR, individual
Asset Limits $2,000 (individual), $3,000 (couple) (excludes home, car).
NM

Managed care model; rural outreach efforts.

Benefits
In-home care (5-7 hours/day, e.g., bathing, dressing) Respite care (up to 240 hours/year) Adult day care (~$65/day) Medical services

New Mexico Caregiver Support Program

NM NFCSP Respite

Age Caregiver of someone 60+ (or with dementia)
General New Mexico resident.
Income Limits No strict limit; prioritizes low-income.
Asset Limits Not applicable.
NM

Limited slots; rural focus due to sparse population.

Benefits
In-home respite (4-6 hours/day) Adult day care (~$65/day) Short-term facility care (up to 5 days)

Program of All-Inclusive Care for the Elderly (PACE)

New Mexico PACE (e.g., InnovAge New Mexico PACE)

Age 55+
General NM resident (specific counties), NFLOC, safe with PACE support.
Income Limits (2025) ~$2,829/month (Medicaid-eligible); private pay option available.
Asset Limits $2,000 (individual), $3,000 (couple) for Medicaid enrollees.
NM

Available in Bernalillo, Sandoval, Valencia Counties via InnovAge.

Benefits
Personal care (5-7 hours/day) Medical care Meals Transportation Respite Therapies

Older Americans Act (OAA) Services

New Mexico Older Americans Act Services

Age 60+
General NM resident (or spouse of any age); no income/asset limits.
Income Limits (2025) None; sliding scale fees may apply for some services.
Asset Limits Not assessed.
NM

Two AAAs (Albuquerque vs. Non-Metro); services vary by region.

Benefits
Meals (home-delivered or group, ~$5-$7/meal value) Transportation Homemaker services (~4 hours/week) Respite (5 days/year) Adult day care ($50/day)

Medicare Savings Program (MSP)

New Mexico Medicare Savings Program

Age 65+ or disabled
General NM resident, Medicare Part A/B.
Income Limits (2025) ~$2,510/month (QMB), ~$3,380/month (SLMB), ~$3,598/month (QI)—individual.
Asset Limits None in NM unique among states
NM

No asset test; includes Extra Help for Part D.

Benefits
Covers Part B premiums ($174.70/month) Deductibles ($240/year) Copays (~20%)

VA Aid and Attendance (A&A) and Housebound Benefits

New Mexico VA Aid and Attendance/Housebound

Age 65+ or disabled veteran/spouse
General NM resident, wartime service, need for ADL help (A&A) or homebound.
Income Limits (2025) Net income < ~$1,984/month (veteran with dependent, A&A); pension offsets income.
Asset Limits ~$155,356 net worth limit
NM

High veteran demand in rural/urban areas.

Benefits
Cash (~$1,433-$2,642/month veteran, ~$951-$1,318 spouse) for care costs (e.g., in-home, assisted living)

Property Tax Rebate for Seniors

New Mexico Property Tax Rebate

Age 65+
General NM resident, homeowner or renter, paid property taxes.
Income Limits (2025) ~$36,000/year individual, projected
Asset Limits Not assessed.
NM

Rebate up to $250-$500; annual application required.

Benefits
Tax rebate (~$250-$500/year) to offset housing costs

Frequently Asked Questions about Amaran Senior Living

What neighborhood is Amaran Senior Living in?

Amaran Senior Living is in the North Albuquerque Acres neighborhood of Albuquerque.

Who is the owner of Amaran Senior Living?

Amaran Senior Living is legally operated by Hira LLC, and administered by Shellie Sims.

Is Amaran Senior Living in a walkable area?

Amaran Senior Living has a walk score of 55. Moderately walkable. Some errands can be accomplished on foot, with a mix of nearby amenities.

What is the occupancy rate at Amaran Senior Living?

Amaran Senior Living's occupancy is 90%.

How long has Amaran Senior Living been in business?

Amaran Senior Living has been operating for approximately 5 years, based on available licensing and registration records.

Are pets allowed at Amaran Senior Living?

Yes, Amaran Senior Living allows residents to bring their pets.

What is the best email address for Amaran Senior Living?

The team at Amaran Senior Living can be reached at shellie@amaranseniorliving.com.

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