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New Day Manitowoc
Assisted Living & Memory Care · Manitowoc, WI
Exterior view of the senior living facility with landscaping Patio area with colorful umbrellas and flowers Cozy common area with seating and a fireplace Bright common area with comfortable seating and decor Accessible bathroom with modern fixtures and decor Cozy resident room with a bed and bedside table Resident potting flowers in an activity room Residents and family celebrating with props at an event

New Day Manitowoc

Assisted Living & Memory Care · Manitowoc, WI
2210 Dufek Drive, Manitowoc, WI 54220 View map Calculator: See prices in your area
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Overview of New Day Manitowoc

New Day Manitowoc is a licensed assisted living and memory care community administered by New Day Manitowoc LLC in Manitowoc, Wisconsin, specializing in care for those with dementia and Alzheimer’s disease. Licensed since November 2017, the community has been providing care in Manitowoc County with 44 licensed beds. With a smaller, more intimate environment, the community focuses on providing 24-hour care in a secure, safety-focused setting.

With 16 of 44 beds filled, the community is at approximately 36% occupancy, which is well below the Wisconsin state average. Those seeking memory-focused care in the area may find this enticing, as lower occupancy rate suggests open availability. The community makes a practical option for those seeking immediate placement without waitlist delays.

Including the most recent inspection in December 2024, the community has undergone four complaint-initiated inspections, three of which resulted in no issues, and one concluded with 2 identified deficiencies. This record is significantly below Wisconsin’s 12-deficiency average, reflecting a consistent compliance record for a community of its size.

The community’s amenity profile mirrors the amenities of its sister community in Germantown, including round-the-clock staffing and a secured building with delayed egress doors. Operating 24/7, the community also provides individualized care plans and daily activities, along with home-cooked meals and dietitian-approved snacks all day. Private and semi-private rooms, an on-site beauty salon, and an enclosed outdoor patio are among the lifestyle amenities available.

Specializing in care for those living with Alzheimer’s and other forms of dementia, New Day Manitowoc’s secure and structured care setting, as well as specially trained staffing, is an ideal option. With a smaller scale, the community is able to provide a more focused programming, which is appropriate for older adults who prioritize personalized memory care. Its eight years of history in Manitowoc also provides a local experience and familiarity.

Facility Direct Line (920) 652-0537
Facility Direct Line (920) 652-0537
By The Numbers

Community insights.

Bed count Info A moderately sized community that may balance personal attention with shared amenities and social activities. 44 Rank #321 / 494Bed count — State benchmarkedThis home is ranked 321st out of 494 homes we track in Wisconsin for bed count. Shows this facility's certified or reported bed count compared to other Wisconsin facilities. Larger communities may offer more amenities, programs, and on-site services for residents and families.Communities with the same value for a metric share the same rank. Rankings cover every community we track in Wisconsin that reports data for that category. Communities without available data are excluded, so the pool size varies from metric to metric.Click the rank badge to see the full State ranking.Click here to see the full State ranking.

Smaller home · May offer a more intimate, personalized care environment.

Years of operating Info An established community with some operational experience and growing routines. Rank #162 / 341Years in operation — State benchmarkedThis home is ranked 162nd out of 341 homes we track in Wisconsin for years in operation. Shows how long this facility has been in operation compared to other Wisconsin facilities. Longer operating histories may benefit residents, families, and staff.Communities with the same value for a metric share the same rank. Rankings cover every community we track in Wisconsin that reports data for that category. Communities without available data are excluded, so the pool size varies from metric to metric.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
8 years
Walk Score Info Very walkable. Most errands can be accomplished on foot, and many essentials are within a short walk. Rank #72 / 556Walk Score — State benchmarkedThis home is ranked 72nd out of 556 homes we track in Wisconsin for walk score. Shows how walkable this facility's neighborhood is compared to the average walk score across Wisconsin facilities. Higher scores benefit residents, families, and staff.Communities with the same value for a metric share the same rank. Rankings cover every community we track in Wisconsin that reports data for that category. Communities without available data are excluded, so the pool size varies from metric to metric.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
75 / 100
Occupancy rate Info Occupancy lower than 85% suggests more openings may be available. Rank #385 / 399Occupancy rate — State benchmarkedThis home is ranked 385th out of 399 homes we track in Wisconsin for occupancy. Shows this facility's occupancy rate versus the Wisconsin average, with its Statewide rank out of 399. Higher occupancy signals strong local demand and financial stability.Communities with the same value for a metric share the same rank. Rankings cover every community we track in Wisconsin that reports data for that category. Communities without available data are excluded, so the pool size varies from metric to metric.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
36% This home usually has availability
Lower than the Wisconsin average: 70%
Occupied beds
16 / 44

About this community

License Details

Facility TypeClass CNA (Nonambulatory)
IssuanceNovember 1, 2017
CountyManitowoc

Ownership & Operating Entity

New Day Manitowoc is legally operated by New Day Manitowoc LLC.

Safety & Compliance

Safety FeaturesSafe & secure with delayed egress doors for added protection.

Staffing & Medical

2 services
Licensed Nurses/CNAs
24-Hour Staffing

Additional Policies & Features

Pets not allowed

Amenities & Lifestyle

Salon
Patio
Home-Style Meals
Operating Hours24/7

Contact New Day Manitowoc

Inspection History

In Wisconsin, the Department of Health Services, Division of Quality Assurance performs unannounced onsite surveys to ensure that long-term care facilities meet health and safety laws.

Since 2023 · 3 years of data These figures come from state-published and/or federal inspection records. The period covered can vary depending on document availability. 2 deficiencies 4 inspections

Inspection Scorecard Info This scorecard compares key inspection, deficiency, and complaint metrics at this facility against the Wisconsin state average. Metrics rated ≥15% worse than average are highlighted in red; those ≥15% better are highlighted in green.

Since 2023 vs. Wisconsin state average
Overall vs. WI average 0 Worse No metrics in this bucket. 2 Better Metrics better than Wisconsin average:
• Total deficiencies (83% below)
• Deficiencies per inspection (71% below)

Deficiencies Info Deficiencies are formal regulatory issues recorded during state inspections.

This FacilityWI Averagevs. WI Avg
Total deficiencies Info Formal regulatory issues recorded by inspectors across all inspection types. 212 This facility has 83% fewer total deficiencies than a typical Wisconsin assisted living residence (2 vs. WI avg 12).↓ 83% better
Deficiencies per inspection Info Average deficiencies per inspection. 0.51.75 This facility has 71% fewer deficiencies per inspection than a typical Wisconsin assisted living residence (0.5 vs. WI avg 1.75).↓ 71% better

Inspections Info State inspections evaluate whether the facility meets health and safety standards.

This FacilityWI Averagevs. WI Avg
Total inspections Info Combined count of all inspections conducted at this facility. 45 This facility has had 20% fewer total inspections than the Wisconsin average (4 vs. WI avg 5). More inspections can mean more regulatory scrutiny rather than worse care.↓ 20% fewer
Show Inspection Reports

Places of interest near New Day Manitowoc

Address 0.0 miles from city center Info Estimated distance in miles from Manitowoc's city center to New Day Manitowoc's address, calculated via Google Maps.

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Address

Compare Assisted Living around Manitowoc

Info below is compiled from the WI Dept. of Health Services (DHS), senior community websites & trusted data sources such as Walk Score & BBB.

Communities are listed from highest to lowest based on our ranking methodology.

Care Types in This Table AL (Assisted Living): Housing with help for daily activities like bathing, dressing, and medication, without 24-hour skilled nursing. NH (Nursing Home): 24/7 skilled nursing care for residents with complex, ongoing medical needs. SNF (Skilled Nursing Facility): Round-the-clock nursing care, often for recovery after surgery, injury, or illness. MC (Memory Care): Secured, specialized care for people living with Alzheimer's or dementia. RC (Respite Care): Short-term temporary care that gives family caregivers a break.
City and state of the facility. Used for mapping and state-average comparisons.
Licensed bed capacity (maximum allowed). Not the same as how many beds are currently filled.
Indicates whether residents are allowed to have pets in the facility.
Third-party neighborhood walkability score (0–100). Convenience/context metric, not a healthcare quality measure.
Description of bed or unit types offered (e.g. assisted living, memory care), as reported in state or facility disclosures.
Number of years the company has been in operation.
Reported or derived occupancy for the facility—typically how fully licensed capacity is utilized. Compare across peers in the same market.
Better Business Bureau grade for the operating company. Reflects complaint handling and business practices, not clinical care quality.
A named contact for the facility. Hover the name to see their role — Administrator (state administrator of record or facility-provided administrator), Nursing Director, Medical Director, or Staff. The most authoritative available is shown.
Name of the licensed owner, operator, or managing entity as filed with the state. Useful for grouping facilities under the same organization.
Count of regulatory inspections in the reporting window. Higher volume can reflect more oversight visits, complaint-driven surveys, or routine licensure cycles.
Number of inspections triggered by complaints or allegations. Useful for spotting facilities that receive frequent complaint-driven scrutiny.
Total count of deficiencies (cited regulatory issues) recorded in the selected reporting period. Read alongside inspection counts for context.
The average number of deficiencies this facility receives each time it's inspected, calculated as total deficiencies ÷ total inspections. A lower number suggests more consistent compliance with safety and care standards.
Shady Lane Nursing Care Center
AL
MC
NH
RC
SNF
Manitowoc
50
Facility 50
WI AVG 61
Rank #234 / 494
No
75
Facility 75
WI AVG 44
Rank #72 / 556
--
87.0%
Facility 87.0%
WI AVG 74.6%
Rank #114 / 399
A+Todd Meerdink-4
1
Facility 1
WI AVG 4
Rank #59 / 310
5
Facility 5
WI AVG 12
Rank #165 / 310
1.3
Facility 1.3
WI AVG 2.4
Rank #176 / 310
New Day Manitowoc
AL
MC
Manitowoc
44
Facility 44
WI AVG 61
Rank #321 / 494
No
75
Facility 75
WI AVG 44
Rank #72 / 556
-
8
Facility 8
WI AVG 12
Rank #162 / 341
36.4%
Facility 36.4%
WI AVG 74.6%
Rank #385 / 399
--New Day Manitowoc LLC4
4
Facility 4
WI AVG 4
Rank #179 / 310
2
Facility 2
WI AVG 12
Rank #100 / 310
0.5
Facility 0.5
WI AVG 2.4
Rank #95 / 310
Harbor View Assisted Living
AL
MC
RC
Manitowoc
43
Facility 43
WI AVG 61
Rank #330 / 494
Yes
75
Facility 75
WI AVG 44
Rank #72 / 556
-
10
Facility 10
WI AVG 12
Rank #135 / 341
86.0%
Facility 86.0%
WI AVG 74.6%
Rank #118 / 399
--Manitowoc Senior Living Inc2
2
Facility 2
WI AVG 4
Rank #107 / 310
1
Facility 1
WI AVG 12
Rank #69 / 310
0.5
Facility 0.5
WI AVG 2.4
Rank #95 / 310
Fieldcrest Manor
AL
Manitowoc
20
Facility 20
WI AVG 61
Rank #447 / 494
No
54
Facility 54
WI AVG 44
Rank #198 / 556
Private Rooms
8
Facility 8
WI AVG 12
Rank #162 / 341
95.0%
Facility 95.0%
WI AVG 74.6%
Rank #42 / 399
-Dean MaschoffNorth Oak Health Care Inc3
1
Facility 1
WI AVG 4
Rank #59 / 310
2
Facility 2
WI AVG 12
Rank #100 / 310
0.7
Facility 0.7
WI AVG 2.4
Rank #117 / 310
Azura Memory Care of Manitowoc
AL
MC
RC
Manitowoc (Kellners Corners)
9
Facility 9
WI AVG 61
Rank #481 / 494
No
16
Facility 16
WI AVG 44
Rank #466 / 556
-
14
Facility 14
WI AVG 12
Rank #97 / 341
66.7%
Facility 66.7%
WI AVG 74.6%
Rank #274 / 399
-Jill KreiderAzura Manitowoc LLC1
1
Facility 1
WI AVG 4
Rank #59 / 310
0
Facility 0
WI AVG 12
Rank #1 / 310
0.0
Facility 0.0
WI AVG 2.4
Rank #1 / 310
View all Nearby Homes

Financial Assistance for
Assisted Living in Wisconsin

New Day Manitowoc is located in MANITOWOC, Wisconsin.
Here are the financial assistance programs available to residents in Wisconsin.

Get Financial aid guidance

Family Care Program

WI Medicaid Family Care

Age 65+ or disabled
General Wisconsin resident, Medicaid-eligible, long-term care need.
Income Limits (2025) ~$2,829/month 300% FBR, individual
Asset Limits $2,000 (individual), $3,000 (couple).
WI

Managed care model; rural/urban balance.

Benefits
Personal care (5-7 hours/day) Respite (240 hours/year) Adult day care ($65/day) Home modifications ($1,500 avg.)

Wisconsin Caregiver Support Program

WI NFCSP Respite

Age Caregiver of someone 60+ (or with dementia)
General Wisconsin resident.
Income Limits No strict limit; prioritizes low-income.
Asset Limits Not applicable.
WI

High rural demand; ADRC coordination.

Benefits
In-home respite (4-6 hours/day) Adult day care (~$65/day) Short-term facility care (up to 5 days)

IRIS (Include, Respect, I Self-Direct)

Wisconsin IRIS

Age 65+ (or disabled 18+)
General WI resident, Medicaid-eligible, NFLOC.
Income Limits (2025) ~$2,829/month; QIT optional.
Asset Limits $2,000 (individual), $3,000 (couple).
WI

Flexible budget; serves ~20,000; participant hires caregivers.

Benefits
Personal care (custom hours) Respite Home mods Equipment Transportation Support services

SeniorCare Prescription Drug Assistance

Wisconsin SeniorCare

Age 65+
General WI resident, US citizen/qualified immigrant, not on full Medicaid.
Income Limits (2025) ~$24,980-$34,980/year (Level 1-2B, individual); varies by level.
Asset Limits None.
WI

Four benefit levels; serves ~50,000 annually.

Benefits
$5 generic/$15 brand copays (Level 1); deductibles ($500-$850) for higher levels; covers most Rx drugs

Medicare Savings Program (MSP)

Wisconsin Medicare Savings Program

Age 65+ or disabled
General WI resident, Medicare Part A/B.
Income Limits (2025) ~$2,510/month (QMB), ~$3,380/month (SLMB), ~$3,598/month (QI)—individual.
Asset Limits $9,430 (individual), $14,130 (couple).
WI

Includes Extra Help for Part D; no waitlist.

Benefits
Covers Part B premiums ($174.70/month) Deductibles ($240/year) Copays (~20%)

Wisconsin Home Energy Assistance Program (WHEAP)

Wisconsin WHEAP

Age 60+ prioritized
General WI resident, low-income household.
Income Limits (2025) ~$3,970/month 185% FPL
Asset Limits Not assessed.
WI

Covers gas, electric, wood; crisis aid available.

Benefits
Heating/electric aid ($300-$1,000/season) Crisis aid ($500 max) Weatherization

VA Aid and Attendance (A&A) and Housebound Benefits

Wisconsin VA Aid and Attendance/Housebound

Age 65+ or disabled veteran/spouse
General WI resident, wartime service, ADL help (A&A) or homebound.
Income Limits (2025) Net income < ~$1,984/month (veteran with dependent, A&A); pension offsets income.
Asset Limits ~$155,356 net worth
WI

High rural veteran use; supports care costs.

Benefits
Cash (~$1,433-$2,642/month veteran, ~$951-$1,318 spouse) for care costs

Property Tax Deferral Loan Program

Wisconsin Property Tax Deferral Loan

Age 65+
General WI resident, homeowner, live in home 6+ months/year.
Income Limits (2025) ~$24,980/year household
Asset Limits Home equity < $500,000; limited other assets.
WI

Saves ~$500-$1,500/year; interest ~2%-3%.

Benefits
Deferred tax payment (~$500-$1,500/year avg.)

Senior Farmers’ Market Nutrition Program (SFMNP)

Wisconsin SFMNP

Age 60+
General WI resident, low-income.
Income Limits (2025) ~$2,322/month 185% FPL
Asset Limits Not assessed.
WI

Vouchers (~$45/season); serves ~15,000 annually.

Benefits
Vouchers (~$45/season) for produce at farmers’ markets

Frequently Asked Questions about New Day Manitowoc

Is New Day Manitowoc in a walkable area?

New Day Manitowoc has a walk score of 75. Very walkable. Most errands can be accomplished on foot, and many essentials are within a short walk.

What is the occupancy rate at New Day Manitowoc?

New Day Manitowoc's occupancy is 36%.

How long has New Day Manitowoc been in business?

New Day Manitowoc has been operating for approximately 8 years, based on available licensing and registration records.

Are pets allowed at New Day Manitowoc?

No, New Day Manitowoc has a no-pet policy.

How many beds does New Day Manitowoc have?

New Day Manitowoc has 44 beds.

Has New Day Manitowoc had any deficiencies?

New Day Manitowoc has had 2 reported deficiencies according to records from Wisconsin Department of Health Services (DHS).

Are there photos of New Day Manitowoc?

Yes — there are 8 photos of New Day Manitowoc in the photo gallery on this page.

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