Parsons House Assisted Living and Memory Care in Omaha, NE

Q: Who is the owner of Parsons House Assisted Living and Memory Care?

Parsons House Assisted Living and Memory Care is legally operated by Gen3 Holdings, LLC, and administered by Administrator Heather Herzberg.

Q: Is Parsons House Assisted Living and Memory Care in a walkable area?

Parsons House Assisted Living and Memory Care has a walk score of 35. Somewhat walkable. A few nearby services may be reachable on foot, but most trips require transportation.

Q: What is the license number of Parsons House Assisted Living and Memory Care?

According to NE state health department records, Parsons House Assisted Living and Memory Care's license number is ALF129.

Q: What is the occupancy rate at Parsons House Assisted Living and Memory Care?

Parsons House Assisted Living and Memory Care's occupancy is 80%.

Q: Are pets allowed at Parsons House Assisted Living and Memory Care?

No, Parsons House Assisted Living and Memory Care has a no-pet policy.

Q: Who is the administrator of Parsons House Assisted Living and Memory Care?

Administrator Heather Herzberg is the administrator of Parsons House Assisted Living and Memory Care.

Q: How many beds does Parsons House Assisted Living and Memory Care have?

Parsons House Assisted Living and Memory Care has 180 beds.

Overview of Parsons House Assisted Living and Memory Care

Parsons House Assisted Living and Memory Care is a 180-bed senior living community at 14325 Eagle Run Drive Memory Care Endorse, Omaha, Douglas County, Nebraska, administered by Heather Herzberg and owned by Gen3 Holdings, LLC. The family-owned facility offers independent living, assisted living, and memory care services in a warm, home-like atmosphere emphasizing supportive care while encouraging independence and dignity. Operating hours are Monday through Sunday, 8:00 a.m. to 8:00 p.m.

Parsons House provides restaurant-style meals prepared by a professional culinary-trained chef with fresh fruits, vegetables, and nutritious offerings. Services include rehabilitation services, respite care, licensed nurses and CNAs, and 24-hour staffing. Programs include independent living, assisted living, and active assisted living designed for varying support levels.

Parsons House’s inspection record is mixed. The Nebraska Department of Health and Human Services, Division of Public Health, conducted 14 total visits and inspections with 8 complaint investigations. The most recent inspection on April 9, 2019, was a licensure renewal showing no deficiencies. Earlier inspections identified citations related to staff certification, resident safety, and documentation. Substantiated complaints involved failure to protect residents from abuse and unsafe conditions in memory care units. Notably, early 2017 enforcement included probation and daily fines for resident care failures and inadequate management of inappropriate sexual behaviors. Most complaint investigations were unsubstantiated except for substantiated cases involving resident safety and abuse prevention. The inspection history shows improvement over time with no deficiencies noted in latest renewal documents following earlier compliance challenges.

Occupancy reaches 80 percent with 144 residents in 180 beds, above the Nebraska state average of 70.3 percent, reflecting solid community demand. No federal penalties have been imposed in the past three years according to CMS records; however, historical enforcement including probation and fines occurred in 2017 for serious resident safety and abuse prevention violations.

Prior substantiated safety and abuse concerns means families should directly inquiry about current protocols and corrective measures implemented since 2017 before placement consideration.

Facility Direct Line (402) 498-9554 info@parsonshousemgt.com

180-bed community

A large-scale community that may provide a wide range of amenities, services, and structured programs.

Walk Score: 35 / 100

Somewhat walkable. A few nearby services may be reachable on foot, but most trips require transportation.

About this community

Occupancy

Occupancy rate

80%

Higher than the Nebraska average: 70.3%

Occupied beds

144 / 180

Average occupied beds in Nebraska homes 54 beds

Facility TypeAssisted Living Facilities

StatusActive

CountyDouglas

License NumberALF129

Parsons House Assisted Living and Memory Care is administered by Administrator Heather Herzberg.

Owner NameGen3 Holdings, LLC

Rehabilitation Services

Respite Care

Licensed Nurses/CNAs

24-Hour Staffing

Fax(402) 498-8768

Pets not allowed

Touring HoursMon-Sun 8am-8pm

Since 2011 · 15 years of data 14 deficiencies

Inspection Scorecard This scorecard compares key inspection, deficiency, and complaint metrics at this facility against the Nebraska state average. Metrics rated ≥15% worse than average are highlighted in red; those ≥15% better are highlighted in green.

Since 2011 vs. Nebraska state average

Overall vs. NE average

Latest Inspection April 9, 2019 Renewal

Deficiencies Deficiencies are formal regulatory issues recorded during state inspections.	This Facility	NE Average	vs. NE Avg
Total deficiencies Formal regulatory issues recorded by inspectors across all inspection types.	14	52	This facility has 73% fewer total deficiencies than a typical Nebraska assisted living residence (14 vs. NE avg 52).↓ 73% better
Deficiencies per year Average deficiencies per year since 2011.	0.9	3.5	This facility has 74% fewer deficiencies per year than a typical Nebraska assisted living residence (0.9 vs. NE avg 3.5).↓ 74% better

Inspection Reports Summary An editor-reviewed summary of the themes and findings across this facility's recent inspection reports.

The most recent inspection on January 31, 2019, found no substantiated abuse but cited two deficiencies related to staff certification and registry checks.
In early 2017, the facility received probation and a daily $10 fine for failing to prevent resident sexual behaviors and related documentation violations.
A May 2017 complaint investigation substantiated a safety violation for accessible hot water dispensers in memory care units posing burn risks.

Show Inspection Reports

8.9 miles from city center Estimated distance in miles from Omaha's city center to Parsons House Assisted Living and Memory Care's address, calculated via Google Maps.

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The information below is reported by the Nebraska Department of Health and Human Services, Division of Public Health.


Parsons House Assisted Living and Memory Care	AL MC	Endorse Omaha	180	No	35	-	-	80.0%	-	Administrator Heather Herzberg	-	14	8 Facility 8 NE AVG 7 Rank #115 / 164	5 Facility 5 NE AVG 15 Rank #80 / 164	14 Facility 14 NE AVG 52 Rank #74 / 164	1.0 Facility 1.0 NE AVG 4.0 Rank #63 / 164
Crown Pointe	AL IL MC RC	Omaha (South Central Omaha)	142	Yes	63	Studio / 1 Bed / 2 Bed	40	-	A+	Todd Milbrandt	-	-	-	-	-	-
Symphony Pointe	AL IL MC RC	Elkhorn	115	Yes	16	Private Rooms	-	-	-	Shawn Lahr	Live Good Omaha, LLC	1	0 Facility 0 NE AVG 7 Rank #1 / 164	0 Facility 0 NE AVG 15 Rank #1 / 164	- Facility - NE AVG 52 Rank #1 / 164	0.0 Facility 0.0 NE AVG 4.0 Rank #1 / 164
Aksarben Village Senior Living Community	AL IL MC	Omaha (South Central Omaha)	105	Yes	48	Studio / 1 Bed / 2 Bed	10	-	A+	Colleen Jones	Mid O, LP	7	0 Facility 0 NE AVG 7 Rank #1 / 164	0 Facility 0 NE AVG 15 Rank #1 / 164	- Facility - NE AVG 52 Rank #1 / 164	0.0 Facility 0.0 NE AVG 4.0 Rank #1 / 164
The Brant at Gretna	AL IL MC	Omaha (Millard)	86	No	54	Studio / 1 Bed / 2 Bed	-	-	A+	Katie Nicodemus	The Brant, LLC	1	0 Facility 0 NE AVG 7 Rank #1 / 164	0 Facility 0 NE AVG 15 Rank #1 / 164	- Facility - NE AVG 52 Rank #1 / 164	0.0 Facility 0.0 NE AVG 4.0 Rank #1 / 164

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Aged and Disabled Waiver

Nebraska Medicaid A&D Waiver

Age 65+ or disabled

General Nebraska resident, Medicaid- eligible, nursing home-level care need.

Income Limits (2025) ~$2,829/month 300% FBR, individual

Asset Limits $4,000 individual, higher than most states

Higher asset limit; rural access focus.

Benefits

Personal care (5-7 hours/day) Respite (240 hours/year) Adult day care (~$60/day) Home aides

Nebraska Respite Network

NE Respite Network

Age Caregiver of someone 60+

General Nebraska resident.

Income Limits No strict limit; prioritizes low-income.

Asset Limits Not applicable.

Lifespan respite focus; limited funding.

Benefits

In-home respite (4-6 hours/day) Adult day care (~$60/day) Short-term facility care (up to 5 days)

Personal Assistance Services (PAS)

Nebraska Personal Assistance Services

Age 19+ (65+ for seniors focus)

General Nebraska resident, Medicaid-eligible, needs help with 1+ ADL (e.g., bathing, dressing).

Income Limits (2025) ~$1,255/month (100% FPL, individual); spenddown allowed.

Asset Limits $4,000 (individual), $6,000 (couple) (excludes home up to $688,000, car).

Family can be paid caregivers; statewide via DHHS.

Benefits

Personal care (4-6 hours/day) Limited homemaker services Respite (~200 hours/year)

Program of All-Inclusive Care for the Elderly (PACE)

Nebraska PACE (Immanuel Pathways)

Age 55+

General Nebraska resident (specific counties), NFLOC, safe with PACE support.

Income Limits (2025) ~$2,829/month (Medicaid-eligible); private pay option available.

Asset Limits $4,000 (individual), $6,000 (couple).

Only in Douglas, Sarpy, parts of Cass/Pottawattamie/Washington Counties.

Benefits

Personal care (5-7 hours/day) Medical care Meals Transportation Respite Therapies

Medicare Savings Program (MSP)

Nebraska Medicare Savings Program

Age 65+ or disabled

General Nebraska resident, Medicare Part A/B.

Income Limits (2025) ~$2,510/month (QMB), ~$3,380/month (SLMB), ~$3,598/month (QI)—individual.

Asset Limits $9,430 (individual), $14,130 (couple).

Three tiers; no waitlist; includes Extra Help for Part D.

Benefits

Covers Part B premiums ($174.70/month) Deductibles ($240/year) Copays (~20%)

VA Aid and Attendance (A&A) and Housebound Benefits

Nebraska VA Aid and Attendance/Housebound

Age 65+ or disabled veteran/spouse

General Nebraska resident, wartime service, need for ADL help (A&A) or homebound.

Income Limits (2025) Net income < ~$1,984/month (veteran with dependent, A&A); pension offsets income.

Asset Limits ~$155,356 net worth limit

High veteran demand in rural areas.

Benefits

Cash (~$1,433-$2,642/month veteran, ~$951-$1,318 spouse) for care costs (e.g., in-home, assisted living)

Who is the owner of Parsons House Assisted Living and Memory Care?

Parsons House Assisted Living and Memory Care is legally operated by Gen3 Holdings, LLC, and administered by Administrator Heather Herzberg.

Is Parsons House Assisted Living and Memory Care in a walkable area?

Parsons House Assisted Living and Memory Care has a walk score of 35. Somewhat walkable. A few nearby services may be reachable on foot, but most trips require transportation.

What is the license number of Parsons House Assisted Living and Memory Care?

According to NE state health department records, Parsons House Assisted Living and Memory Care's license number is ALF129.

What is the occupancy rate at Parsons House Assisted Living and Memory Care?

Parsons House Assisted Living and Memory Care's occupancy is 80%.

Are pets allowed at Parsons House Assisted Living and Memory Care?

No, Parsons House Assisted Living and Memory Care has a no-pet policy.

Who is the administrator of Parsons House Assisted Living and Memory Care?

Administrator Heather Herzberg is the administrator of Parsons House Assisted Living and Memory Care.

How many beds does Parsons House Assisted Living and Memory Care have?

Parsons House Assisted Living and Memory Care has 180 beds.

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Parsons House Assisted Living and Memory Care