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Parsons House Assisted Living and Memory Care is a 180-bed senior living community at 14325 Eagle Run Drive Memory Care Endorse, Omaha, Douglas County, Nebraska, administered by Heather Herzberg and owned by Gen3 Holdings, LLC. The family-owned facility offers independent living, assisted living, and memory care services in a warm, home-like atmosphere emphasizing supportive care while encouraging independence and dignity. Operating hours are Monday through Sunday, 8:00 a.m. to 8:00 p.m.
Parsons House provides restaurant-style meals prepared by a professional culinary-trained chef with fresh fruits, vegetables, and nutritious offerings. Services include rehabilitation services, respite care, licensed nurses and CNAs, and 24-hour staffing. Programs include independent living, assisted living, and active assisted living designed for varying support levels.
Parsons House’s inspection record is mixed. The Nebraska Department of Health and Human Services, Division of Public Health, conducted 14 total visits and inspections with 8 complaint investigations. The most recent inspection on April 9, 2019, was a licensure renewal showing no deficiencies. Earlier inspections identified citations related to staff certification, resident safety, and documentation. Substantiated complaints involved failure to protect residents from abuse and unsafe conditions in memory care units. Notably, early 2017 enforcement included probation and daily fines for resident care failures and inadequate management of inappropriate sexual behaviors. Most complaint investigations were unsubstantiated except for substantiated cases involving resident safety and abuse prevention. The inspection history shows improvement over time with no deficiencies noted in latest renewal documents following earlier compliance challenges.
Occupancy reaches 80 percent with 144 residents in 180 beds, above the Nebraska state average of 70.3 percent, reflecting solid community demand. No federal penalties have been imposed in the past three years according to CMS records; however, historical enforcement including probation and fines occurred in 2017 for serious resident safety and abuse prevention violations.
Prior substantiated safety and abuse concerns means families should directly inquiry about current protocols and corrective measures implemented since 2017 before placement consideration.
Higher than the Nebraska average: 70.3%Parsons House Assisted Living and Memory Care is administrated by Administrator Heather Herzberg.
In Nebraska, the Department of Health and Human Services, Division of Public Health conducts regular inspections to ensure nursing and assisted living facilities meet state and federal standards.
This scorecard compares key inspection, citation, and complaint metrics at this facility against the Nebraska state average. Metrics rated ≥15% worse than average are highlighted in red; those ≥15% better are highlighted in green.
Deficiencies
| This Facility | NE Average | vs. NE Avg |
|---|---|---|---|
|
Total deficiencies
Formal regulatory issues recorded by inspectors across all inspection types.
| 14 | 52 | This facility has 73% fewer total deficiencies than a typical Nebraska assisted living residence (14 vs. NE avg 52).↓ 73% better |
|
Deficiencies per year
Average deficiencies per year since 2011.
| 0.9 | 3.5 | This facility has 74% fewer deficiencies per year than a typical Nebraska assisted living residence (0.9 vs. NE avg 3.5).↓ 74% better |
An editor-reviewed summary of the themes and findings across this facility's recent inspection reports.
8.9 miles from city center
Estimated distance in miles from Omaha's city center to Parsons House Assisted Living and Memory Care's address, calculated via Google Maps.
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Parsons House Assisted Living and Memory Care is located in OMAHA, Nebraska.
Here are the financial assistance programs available to residents in Nebraska.
The information below is reported by the Nebraska Department of Health and Human Services, Division of Public Health.
| Parsons House Assisted Living and Memory Care |
AL Assisted Living A licensed, long-term care setting for seniors or individuals with disabilities who need help with daily activities — like bathing, dressing, and medication management — but not 24-hour skilled nursing. Offers housing, meals, and around-the-clock support while aiming to maximize resident independence.
MC Memory Care Secured, specialized care for people living with Alzheimer's or dementia. Staff trained in cognitive impairment, with higher staff-to-resident ratios and an environment designed to reduce confusion and wandering risk. | Omaha | 180
Facility
180
NE AVG
82
Rank
#10 / 228 | No |
35
Facility
35
NE AVG
46
Rank
#198 / 298 | - | - |
80.0%
Facility
80.0%
NE AVG
74%
Rank
#78 / 185 | - | Administrator Heather Herzberg | - | 14 | 8
Facility
8
NE AVG
6.6
Rank
#136 / 196 | 5
Facility
5
NE AVG
15
Rank
#85 / 196 | 14
Facility
14
NE AVG
52
Rank
#76 / 196 | 1.0
Facility
1.0
NE AVG
4.0
Rank
#64 / 196 |
| Crown Pointe |
AL Assisted Living A licensed, long-term care setting for seniors or individuals with disabilities who need help with daily activities — like bathing, dressing, and medication management — but not 24-hour skilled nursing. Offers housing, meals, and around-the-clock support while aiming to maximize resident independence.
IL Independent Living Lifestyle-focused communities for older adults offering dining, activities, and transportation with minimal personal care. Best for active, independent seniors who want community without medical support.
MC Memory Care Secured, specialized care for people living with Alzheimer's or dementia. Staff trained in cognitive impairment, with higher staff-to-resident ratios and an environment designed to reduce confusion and wandering risk.
RC Respite Care Short-term temporary care — days to weeks — to give family caregivers a break. Full care provided during the stay. Often used after hospitalization or to trial a facility before a permanent placement decision. | Omaha (South Central Omaha) | 142
Facility
142
NE AVG
82
Rank
#26 / 228 | Yes |
63
Facility
63
NE AVG
46
Rank
#67 / 298 | - | 40
Facility
40
NE AVG
28
Rank
#10 / 57 | - | A+ | Todd Milbrandt | - | - | - | - | - | - |
| Aksarben Village Senior Living Community |
AL Assisted Living A licensed, long-term care setting for seniors or individuals with disabilities who need help with daily activities — like bathing, dressing, and medication management — but not 24-hour skilled nursing. Offers housing, meals, and around-the-clock support while aiming to maximize resident independence.
IL Independent Living Lifestyle-focused communities for older adults offering dining, activities, and transportation with minimal personal care. Best for active, independent seniors who want community without medical support.
MC Memory Care Secured, specialized care for people living with Alzheimer's or dementia. Staff trained in cognitive impairment, with higher staff-to-resident ratios and an environment designed to reduce confusion and wandering risk. | Omaha (South Central Omaha) | 105
Facility
105
NE AVG
82
Rank
#59 / 228 | Yes |
48
Facility
48
NE AVG
46
Rank
#152 / 298 | Studio / 1 Bed / 2 Bed | 10
Facility
10
NE AVG
28
Rank
#52 / 57 | - | A+ | Colleen Jones | Mid O, LP | 7 | 0
Facility
0
NE AVG
6.6
Rank
#1 / 196 | 0
Facility
0
NE AVG
15
Rank
#1 / 196 | 0
Facility
0
NE AVG
52
Rank
#1 / 196 | 0.0
Facility
0.0
NE AVG
4.0
Rank
#1 / 196 |
| Westgate Assisted Living |
AL Assisted Living A licensed, long-term care setting for seniors or individuals with disabilities who need help with daily activities — like bathing, dressing, and medication management — but not 24-hour skilled nursing. Offers housing, meals, and around-the-clock support while aiming to maximize resident independence.
RC Respite Care Short-term temporary care — days to weeks — to give family caregivers a break. Full care provided during the stay. Often used after hospitalization or to trial a facility before a permanent placement decision. | Omaha (South Central Omaha) | 80
Facility
80
NE AVG
82
Rank
#84 / 228 | Yes |
50
Facility
50
NE AVG
46
Rank
#142 / 298 | Studio / Deluxe / 1 Bed | 35
Facility
35
NE AVG
28
Rank
#19 / 57 |
75.0%
Facility
75.0%
NE AVG
74%
Rank
#102 / 185 | - | Verlynn Winnicki | Snh Neb Tenant LLC | 6 | 4
Facility
4
NE AVG
6.6
Rank
#76 / 196 | 1
Facility
1
NE AVG
15
Rank
#30 / 196 | 1
Facility
1
NE AVG
52
Rank
#30 / 196 | 0.2
Facility
0.2
NE AVG
4.0
Rank
#33 / 196 |
| Remington Heights Retirement |
AL Assisted Living A licensed, long-term care setting for seniors or individuals with disabilities who need help with daily activities — like bathing, dressing, and medication management — but not 24-hour skilled nursing. Offers housing, meals, and around-the-clock support while aiming to maximize resident independence.
IL Independent Living Lifestyle-focused communities for older adults offering dining, activities, and transportation with minimal personal care. Best for active, independent seniors who want community without medical support. | Omaha (West Omaha) | 79
Facility
79
NE AVG
82
Rank
#89 / 228 | Yes |
45
Facility
45
NE AVG
46
Rank
#168 / 298 | Studio / 1 Bed / 2 Bed | 25
Facility
25
NE AVG
28
Rank
#35 / 57 |
36.7%
Facility
36.7%
NE AVG
74%
Rank
#180 / 185 | A+ | Heather Holmes | - | 7 | 3
Facility
3
NE AVG
6.6
Rank
#63 / 196 | 2
Facility
2
NE AVG
15
Rank
#50 / 196 | 5
Facility
5
NE AVG
52
Rank
#61 / 196 | 0.7
Facility
0.7
NE AVG
4.0
Rank
#59 / 196 |
The legal owner and operator of Parsons House Assisted Living and Memory Care is Gen3 Holdings, Llc.
Parsons House Assisted Living and Memory Care has a walk score of 35. Somewhat walkable. A few nearby services may be reachable on foot, but most trips require transportation.
According to NE state health department records, Parsons House Assisted Living and Memory Care's license number is ALF129.
Parsons House Assisted Living and Memory Care's occupancy is 80%.
Administrator Heather Herzberg is the administrator of Parsons House Assisted Living and Memory Care.
Parsons House Assisted Living and Memory Care has 180 beds.
Yes — there are 5 photos of Parsons House Assisted Living and Memory Care in the photo gallery on this page.
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