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Parsons House Assisted Living and Memory Care
Assisted Living & Memory Care · Omaha, NE
Sign with facility name in front of building Exterior view of Parsons House with flag Exterior view of Parsons House assisted living facility Bright common area with comfortable seating and a fireplace Bright common area with seating and a fireplace

Parsons House Assisted Living and Memory Care

Assisted Living & Memory Care · Omaha, NE
14325 Eagle Run Drive Memory Care Endorse, Omaha, NE 68164 View map Calculator: See prices in your area
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Overview of Parsons House Assisted Living and Memory Care

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Parsons House Assisted Living and Memory Care is on Eagle Run Drive in northwest Omaha. It offers two levels of care under one roof: assisted living and memory care. That matters more than it might sound. When someone’s needs shift, they can move to more support without leaving a building they know. The neighborhood scores a 35 for walkability. Call it somewhat walkable. You can reach a few things on foot. Most outings will still need a car.

This is a big community as there are 180 beds, and roughly 144 are filled, so it runs at about 80 percent capacity. Size brings range. A community this large can keep more services and daily programs on-site, which counts when a family wants social life and clinical care in the same place.

The care itself covers a lot of ground; there is rehabilitation, and there are respite stays. Licensed nurses and certified aides on staff. Someone is working every hour of the day. And because assisted living shares the building with memory care, a resident who needs more help later doesn’t have to be moved across town to get it.

Meals are restaurant-style, cooked by a chef with culinary training, with fresh fruit and vegetables in the rotation. Pets are welcome too, which can soften the move for a person leaving a long-time home. On inspections, the state has looked at staffing and staff credentials, care planning and documentation, and resident rights.

Facility Direct Line (402) 498-9554
Facility Direct Line (402) 498-9554 info@parsonshousemgt.com
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By The Numbers

Community insights.

Bed count Info A mid-sized community that may balance personal attention with shared amenities and social activities. 180 Rank #8 / 174Bed count — State benchmarkedThis home is ranked 8th out of 174 homes we track in Nebraska for bed count. Shows this facility's certified or reported bed count compared to other Nebraska facilities. Larger communities may offer more amenities, programs, and on-site services for residents and families.Communities with the same value for a metric share the same rank. Rankings cover every community we track in Nebraska that reports data for that category. Communities without available data are excluded, so the pool size varies from metric to metric.Click the rank badge to see the full State ranking.Click here to see the full State ranking.

Medium-capacity home · Offers a balance of services and community atmosphere.

Walk Score Info Car-dependent. A few nearby services may be reachable on foot, but most trips require transportation. Rank #158 / 230Walk Score — State benchmarkedThis home is ranked 158th out of 230 homes we track in Nebraska for walk score. Shows how walkable this facility's neighborhood is compared to the average walk score across Nebraska facilities. Higher scores benefit residents, families, and staff.Communities with the same value for a metric share the same rank. Rankings cover every community we track in Nebraska that reports data for that category. Communities without available data are excluded, so the pool size varies from metric to metric.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
35 / 100
Occupancy rate Info Occupancy lower than 85% suggests more openings may be available. Rank #55 / 127Occupancy rate — State benchmarkedThis home is ranked 55th out of 127 homes we track in Nebraska for occupancy. Shows this facility's occupancy rate versus the Nebraska average, with its Statewide rank out of 127. Higher occupancy signals strong local demand and financial stability.Communities with the same value for a metric share the same rank. Rankings cover every community we track in Nebraska that reports data for that category. Communities without available data are excluded, so the pool size varies from metric to metric.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
80% This home usually has availability
Higher than the Nebraska average: 73.4%
Occupied beds
144 / 180

About this community

License Details

Facility TypeAssisted Living Facilities
StatusActive
CountyDouglas
License NumberALF129

Ownership & Operating Entity

Parsons House Assisted Living and Memory Care is administered by Administrator Heather Herzberg.

Owner NameGen3 Holdings, LLC

Therapy & Rehabilitation

2 services
Rehabilitation Services
Respite Care

Staffing & Medical

2 services
Licensed Nurses/CNAs
24-Hour Staffing

Contact Information

Fax(402) 498-8768

Amenities & Lifestyle

Specific ProgramsActive Assisted Living
Touring HoursMon-Sun 8am-8pm

Contact Parsons House Assisted Living and Memory Care

Inspection History

In Nebraska, the Department of Health and Human Services, Division of Public Health conducts regular inspections to ensure nursing and assisted living facilities meet state and federal standards.

Since 2011 · 15 years of data These figures come from state-published data and the state inspection reports we hold on file. The period covered can vary depending on document availability.
Includes all inspection records for this property, which could include management/ownership changes. 14 deficiencies 14 inspections

Inspection Scorecard Info This scorecard compares key inspection, deficiency, and complaint metrics at this facility against the Nebraska state average. Metrics rated ≥15% worse than average are highlighted in red; those ≥15% better are highlighted in green.

Since 2011 vs. Nebraska state average
Overall vs. NE average 0 Worse No metrics in this bucket. 2 Better Metrics better than Nebraska average:
• Total deficiencies (73% below)
• Deficiencies per inspection (62% below)

Deficiencies Info Deficiencies are formal regulatory issues recorded during state inspections.

This FacilityNE Averagevs. NE Avg
Total deficiencies Info Formal regulatory issues recorded by inspectors across all inspection types. 1452 This facility has 73% fewer total deficiencies than a typical Nebraska assisted living residence (14 vs. NE avg 52).↓ 73% better
Deficiencies per inspection Info Average deficiencies per inspection. 1.02.66 This facility has 62% fewer deficiencies per inspection than a typical Nebraska assisted living residence (1 vs. NE avg 2.66).↓ 62% better

Inspections Info State inspections evaluate whether the facility meets health and safety standards.

This FacilityNE Averagevs. NE Avg
Total inspections Info Combined count of all inspections conducted at this facility. 1413 This facility has had 8% more total inspections than the Nebraska average (14 vs. NE avg 13). More inspections can mean more regulatory scrutiny rather than worse care.↑ 8% more
Show Inspection Reports

What does this home offer?

Pets allowed icon
Pets allowed icon

Pets Allowed

Places of interest near Parsons House Assisted Living and Memory Care

Address 8.9 miles from city center Info Estimated distance in miles from Omaha's city center to Parsons House Assisted Living and Memory Care's address, calculated via Google Maps.

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Compare Assisted Living around Omaha

Info below is compiled from the NE Dept. of Health & Human Services (DHHS), senior community websites & trusted data sources such as Walk Score & BBB.

Communities are listed from highest-ranked to lowest-ranked based on our methodology.

Care Types in This Table AL (Assisted Living): Housing with help for daily activities like bathing, dressing, and medication, without 24-hour skilled nursing. MC (Memory Care): Secured, specialized care for people living with Alzheimer's or dementia. RC (Respite Care): Short-term temporary care that gives family caregivers a break. IL (Independent Living): Community living with dining, activities, and transportation for active seniors who need little personal care.
City and state of the facility. Used for mapping and state-average comparisons.
Licensed bed capacity (maximum allowed). Not the same as how many beds are currently filled.
Indicates whether residents are allowed to have pets in the facility.
Third-party neighborhood walkability score (0–100). Convenience/context metric, not a healthcare quality measure.
Description of bed or unit types offered (e.g. assisted living, memory care), as reported in state or facility disclosures.
Number of years the company has been in operation.
Reported or derived occupancy for the facility—typically how fully licensed capacity is utilized. Compare across peers in the same market.
Better Business Bureau grade for the operating company. Reflects complaint handling and business practices, not clinical care quality.
A named contact for the facility. Hover the name to see their role — Administrator (state administrator of record or facility-provided administrator), Nursing Director, Medical Director, or Staff. The most authoritative available is shown.
Name of the licensed owner, operator, or managing entity as filed with the state. Useful for grouping facilities under the same organization.
Count of regulatory inspections in the reporting window. Higher volume can reflect more oversight visits, complaint-driven surveys, or routine licensure cycles.
Inspection events categorized as complaint-related by the state regulator.
How many inspections had one or more deficiencies recorded. Compare to total inspections to see how often problems were found on visit.
Total count of deficiencies (cited regulatory issues) recorded in the selected reporting period. Read alongside inspection counts for context.
The average number of deficiencies this facility receives each time it's inspected, calculated as total deficiencies ÷ total inspections. A lower number suggests more consistent compliance with safety and care standards.
Parsons House Assisted Living and Memory Care
AL
MC
Endorse Omaha
180
Facility 180
NE AVG 81
Rank #8 / 174
Yes
35
Facility 35
NE AVG 47
Rank #158 / 230
--
80.0%
Facility 80.0%
NE AVG 73.4%
Rank #55 / 127
-Administrator Heather HerzbergGen3 Holdings, LLC14
8
Facility 8
NE AVG 7
Rank #111 / 155
5
Facility 5
NE AVG 15
Rank #80 / 155
14
Facility 14
NE AVG 52
Rank #74 / 155
1.0
Facility 1.0
NE AVG 4.0
Rank #63 / 155
Aksarben Village Senior Living Community
AL
IL
MC
Omaha (South Central Omaha)
105
Facility 105
NE AVG 81
Rank #43 / 174
Yes
48
Facility 48
NE AVG 47
Rank #126 / 230
Studio / 1 Bed / 2 Bed
10
Facility 10
NE AVG 28
Rank #49 / 53
-A+Colleen JonesMid O, LP7
0
Facility 0
NE AVG 7
Rank #1 / 155
0
Facility 0
NE AVG 15
Rank #1 / 155
0
Facility 0
NE AVG 52
Rank #1 / 155
0.0
Facility 0.0
NE AVG 4.0
Rank #1 / 155
The Brant at Gretna
AL
IL
MC
Omaha (Millard)
86
Facility 86
NE AVG 81
Rank #55 / 174
Yes
54
Facility 54
NE AVG 47
Rank #96 / 230
Studio / 1 Bed / 2 Bed--A+Katie NicodemusThe Brant, LLC1
0
Facility 0
NE AVG 7
Rank #1 / 155
0
Facility 0
NE AVG 15
Rank #1 / 155
0
Facility 0
NE AVG 52
Rank #1 / 155
0.0
Facility 0.0
NE AVG 4.0
Rank #1 / 155
Westgate Assisted Living
AL
RC
Omaha (South Central Omaha)
80
Facility 80
NE AVG 81
Rank #62 / 174
Yes
50
Facility 50
NE AVG 47
Rank #118 / 230
Studio / Deluxe / 1 Bed
35
Facility 35
NE AVG 28
Rank #18 / 53
75.0%
Facility 75.0%
NE AVG 73.4%
Rank #72 / 127
-Verlynn WinnickiSnh Neb Tenant LLC6
4
Facility 4
NE AVG 7
Rank #63 / 155
1
Facility 1
NE AVG 15
Rank #29 / 155
1
Facility 1
NE AVG 52
Rank #29 / 155
0.2
Facility 0.2
NE AVG 4.0
Rank #32 / 155
Remington Heights Retirement
AL
IL
Omaha (West Omaha)
79
Facility 79
NE AVG 81
Rank #66 / 174
Yes
45
Facility 45
NE AVG 47
Rank #138 / 230
Studio / 1 Bed / 2 Bed
25
Facility 25
NE AVG 28
Rank #33 / 53
36.7%
Facility 36.7%
NE AVG 73.4%
Rank #123 / 127
A+Heather Holmes-7
3
Facility 3
NE AVG 7
Rank #55 / 155
2
Facility 2
NE AVG 15
Rank #49 / 155
5
Facility 5
NE AVG 52
Rank #60 / 155
0.7
Facility 0.7
NE AVG 4.0
Rank #58 / 155

Rank badges are statewide: each community is ranked against every NE community we track that reports that metric, not just the 5 on this page. See how we rank facilities

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Financial Assistance for
Assisted Living in Nebraska

Parsons House Assisted Living and Memory Care is located in ENDORSE OMAHA, Nebraska.
Here are the financial assistance programs available to residents in Nebraska.

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Aged and Disabled Waiver

Nebraska Medicaid A&D Waiver

Age 65+ or disabled
General Nebraska resident, Medicaid- eligible, nursing home-level care need.
Income Limits (2025) ~$2,829/month 300% FBR, individual
Asset Limits $4,000 individual, higher than most states
NE

Higher asset limit; rural access focus.

Benefits
Personal care (5-7 hours/day) Respite (240 hours/year) Adult day care (~$60/day) Home aides

Nebraska Respite Network

NE Respite Network

Age Caregiver of someone 60+
General Nebraska resident.
Income Limits No strict limit; prioritizes low-income.
Asset Limits Not applicable.
NE

Lifespan respite focus; limited funding.

Benefits
In-home respite (4-6 hours/day) Adult day care (~$60/day) Short-term facility care (up to 5 days)

Personal Assistance Services (PAS)

Nebraska Personal Assistance Services

Age 19+ (65+ for seniors focus)
General Nebraska resident, Medicaid-eligible, needs help with 1+ ADL (e.g., bathing, dressing).
Income Limits (2025) ~$1,255/month (100% FPL, individual); spenddown allowed.
Asset Limits $4,000 (individual), $6,000 (couple) (excludes home up to $688,000, car).
NE

Family can be paid caregivers; statewide via DHHS.

Benefits
Personal care (4-6 hours/day) Limited homemaker services Respite (~200 hours/year)

Program of All-Inclusive Care for the Elderly (PACE)

Nebraska PACE (Immanuel Pathways)

Age 55+
General Nebraska resident (specific counties), NFLOC, safe with PACE support.
Income Limits (2025) ~$2,829/month (Medicaid-eligible); private pay option available.
Asset Limits $4,000 (individual), $6,000 (couple).
NE

Only in Douglas, Sarpy, parts of Cass/Pottawattamie/Washington Counties.

Benefits
Personal care (5-7 hours/day) Medical care Meals Transportation Respite Therapies

Medicare Savings Program (MSP)

Nebraska Medicare Savings Program

Age 65+ or disabled
General Nebraska resident, Medicare Part A/B.
Income Limits (2025) ~$2,510/month (QMB), ~$3,380/month (SLMB), ~$3,598/month (QI)—individual.
Asset Limits $9,430 (individual), $14,130 (couple).
NE

Three tiers; no waitlist; includes Extra Help for Part D.

Benefits
Covers Part B premiums ($174.70/month) Deductibles ($240/year) Copays (~20%)

VA Aid and Attendance (A&A) and Housebound Benefits

Nebraska VA Aid and Attendance/Housebound

Age 65+ or disabled veteran/spouse
General Nebraska resident, wartime service, need for ADL help (A&A) or homebound.
Income Limits (2025) Net income < ~$1,984/month (veteran with dependent, A&A); pension offsets income.
Asset Limits ~$155,356 net worth limit
NE

High veteran demand in rural areas.

Benefits
Cash (~$1,433-$2,642/month veteran, ~$951-$1,318 spouse) for care costs (e.g., in-home, assisted living)

Frequently Asked Questions about Parsons House Assisted Living and Memory Care

Who is the owner of Parsons House Assisted Living and Memory Care?

Parsons House Assisted Living and Memory Care is legally operated by Gen3 Holdings, LLC, and administered by Administrator Heather Herzberg.

Is Parsons House Assisted Living and Memory Care in a walkable area?

Parsons House Assisted Living and Memory Care has a walk score of 35. Car-dependent. A few nearby services may be reachable on foot, but most trips require transportation.

What is the license number of Parsons House Assisted Living and Memory Care?

According to NE state health department records, Parsons House Assisted Living and Memory Care's license number is ALF129.

What is the occupancy rate at Parsons House Assisted Living and Memory Care?

Parsons House Assisted Living and Memory Care's occupancy is 80%.

Are pets allowed at Parsons House Assisted Living and Memory Care?

Yes, Parsons House Assisted Living and Memory Care allows residents to bring their pets.

Who is the administrator of Parsons House Assisted Living and Memory Care?

Administrator Heather Herzberg is the administrator of Parsons House Assisted Living and Memory Care.

How many beds does Parsons House Assisted Living and Memory Care have?

Parsons House Assisted Living and Memory Care has 180 beds.

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