Friendly Home

Friendly Home is a Nursing Home in New York State

Friendly Home is a Nursing Home in New York State

Friendly Home

3156 East Ave, Rochester, NY 14618 View Map

Friendly Home is a Nursing Home in New York State

Friendly Home is a Nursing Home in New York State

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Overview of Friendly Home

As its name suggests, Friendly Home is the city’s premier skilled nursing and rehabilitation center. The results-driven nursing home care services are centered on a relaxing and rejuvenating recovery journey for seniors; it is delivered by their patient-friendly staff to offer the best care possible for their residents. The upscale nursing home aims to enhance the recovery journey of its seniors through warm and welcoming, family-like care provided.
Nursing home services include a range of services that include individualized care plans, medication management, post-surgical care, and wound care. Essential services include housekeeping, restaurant-style dining, social activities, scheduled transportation,  and  24-hour skilled nursing care services, providing compassionate care as it is their utmost priority.

585-381-1600

Managed by Amanda Brown

Vice President & Administrator

Amanda Brown serves as Vice President & Administrator at Friendly Home. She plays a key leadership role in managing the community, ensuring a warm and professional environment for residents. Amanda is part of the senior leadership team dedicated to maintaining high standards of care and service.

Quality ratings

Measured by Centers for Medicare & Medicaid Services (CMS)

Nurse hours per resident 4.71/day
Overall rating Info Based on health inspections, staffing and quality measures.
3/5
Health Inspection Info Based on deficiencies found during state health inspections.
3/5
Staffing Info Based on nurse staffing hours per resident per day.
4/5
Quality Measures Info Based on clinical outcomes for residents.
4/5

Capacity and availability

High-capacity home

May provide extensive amenities, services and programs.

Total beds 200

This home usually has availability

Lower occupancy suggests more openings may be available.

Lower demand than the New York average
Occupancy rate 82.3%
Residents per day (avg) 172
Occupancy rate
82.3%
Residents per day (avg)
172

Who this home usually serves

TYPE OF STAY

Mix of rehab and long-term care

This home supports both short-term rehab and long-term care, with residents staying for a wide range of durations.

Breakdown by payment type

Medicare

23% of new residents, usually for short-term rehab.

Typical stay 11 - 12 months

Private pay

77% of new residents, often for short stays.

Typical stay 5 months

Finances and operations

Governmental home
City
Home revenue
$27.5M
Deficit of revenue
-$354.2K
Governmental home City
Home revenue
$27,517,639.00
Deficit of revenue
$-354,227.00
Payroll costs Info The portion of the home's budget spent on staff, including nurses, caregivers, and other employees who support care and operations.
$13.7M
49.9% of revenue
Other operating costs Info All remaining costs needed to run the home, such as food, utilities, building maintenance, supplies and administrative expenses.
$13.7M
Total costs $27.4M
Bed community size
200-bed community
A large-scale community that may provide a wide range of amenities, services, and structured programs.
Walk Score
Walk Score: 17 / 100
Car-dependent. Most errands require a car, with limited nearby walkable options.

About this community

Facility Type
Nursing Home

Additional licensing details

CMS Certification Number: 335476
County: Monroe

Ownership & operating entity

Friendly Home is legally operated by Rochester Friendly Home Inc (Not for Profit).

Care Services

Alzheimer's Certification

Types of Care at Friendly Home

Nursing Home Memory Care Hospice Care
Contact Friendly Home

Inspection History

In New York, the Department of Health, Office of Aging and Long Term Care performs unannounced onsite inspections to monitor compliance with state and federal healthcare regulations.

16 inspections

7 with citations, 9 without citations

23 on-site complaint investigations

New York average: 9 inspections

5 complaints

13 complaints per 100 occupied beds

Formal expressions of dissatisfaction or concern made by residents, or their families regarding various aspects of the care, services, and environment provided.

New York average: 23 complaints

29 citations

25 health citations 4 life safety citations

Citations indicate regulatory violations. A higher number implies the facility had several areas requiring improvement.

New York average: 25 citations

0 enforcement actions

Penalties or interventions imposed by state regulators when facilities do not comply with quality, safety or regulatory standards.

Comparison Chart

The information below is reported by the New York State Department of Health.
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Jewish Home of Rochester
SNF

Nursing Home 24/7 care needed

AL

Assisted Living For seniors needing help with daily tasks but not full-time nursing.

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362
No
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BAKER, ROBERT
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$52,301,102.00
$29,547,747.00
56.5%
305.70
5/5
5.2484
5/5
5/5
5/5
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Edna Tina Wilson Living Center
SNF

Nursing Home 24/7 care needed

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120
No
2
LOAN, SANDRA
98.7%
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57.3%
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4.8326
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4/5
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Friendly Home
SNF

Nursing Home 24/7 care needed

AL

Assisted Living For seniors needing help with daily tasks but not full-time nursing.

Rochester
200
No
17
JOHNSON, CHRISTINE
82.3%
$27,517,639.00
$13,726,036.00
49.9%
172.30
3/5
4.7072
3/5
4/5
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The Brook at High Falls
SNF

Nursing Home 24/7 care needed

AL

Assisted Living For seniors needing help with daily tasks but not full-time nursing.

Rochester
28
No
58
OROPEZA, CHRISTINA
91.4%
$3,906,151.00
$1,929,508.00
49.4%
25.20
3/5
3.9488
2/5
4/5
5/5
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-
Park Place Southwest
AL

Assisted Living For seniors needing help with daily tasks but not full-time nursing.

IL

Independent Living For self-sufficient seniors seeking community and minimal assistance.

MC

Memory Care Specialized care for those with Memory Loss, Alzheimer's, or dementia, ensuring safety and support.

SNF

Nursing Homes 24/7 care needed

Rochester
120
No
75
ADONIS, RACHEL
97.8%
$13,974,749.00
$8,747,065.00
62.6%
116.70
3/5
3.8518
2/5
3/5
5/5
1
Studio / 1 Bed / 2 Bed

Places of interest near Friendly Home

Address 5.4 miles from city center

Address 3156 East Ave, Rochester, NY 14618

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Staffing Data

Source: CMS Payroll-Based Journal (Q2 2025)

259
Total Staff
238
Employees
21
Contractors
80,423
Total Hours (Quarter)
114
Avg Staff/Day
7.8
Avg Shift (hrs)
Nursing Staff Breakdown
Role Count Avg Shift (hrs) Uses Contractors?
Registered Nurse77 No
Licensed Practical Nurse648.1 No
Certified Nursing Assistant1197.9 No
Staff by Category
Administration
2 staff
6.8hs shift avg
Nursing Staff
193 staff
8hs shift avg
Physicians & Practitioners
27 staff
7.4hs shift avg
Therapy Services
17 staff
6.9hs shift avg
Activities & Recreation
1 staff
7.4hs shift avg
Social Services
4 staff
3.2hs shift avg
Dietary Services
11 staff
7hs shift avg
Other Services
4 staff
7.8hs shift avg
Contractor Analysis
4.7%
of total hours from contractors
3,760 contractor hours this quarter
Clinical Nurse Specialist: 1 Speech Language Pathologist: 3 Respiratory Therapy Technician: 6 Physical Therapy Aide: 2 Physical Therapy Assistant: 3 Qualified Social Worker: 4 Medical Director: 1 Occupational Therapy Assistant: 1
Role Employees Contractors Total Staff Total Hours Days Worked % of Days Avg Shift (hrs)
Certified Nursing Assistant119011941,72491100%7.9
Licensed Practical Nurse6406420,54891100%8.1
Clinical Nurse Specialist251266,75291100%7.4
Other Dietary Services Staff100103,53491100%6.9
Speech Language Pathologist0331,2396774%6.6
Physical Therapy Assistant0331,0206875%7.4
Dental Services Staff3039066470%8.1
Occupational Therapy Aide2027558998%7.4
Respiratory Therapy Technician0666727582%6.7
Registered Nurse7075135257%7
Physical Therapy Aide0224396470%6.9
Nurse Practitioner1014355864%7.5
Mental Health Service Worker1014285864%7.4
Dietitian1014255763%7.5
Administrator1014245763%7.4
Therapeutic Recreation Specialist1012072831%7.4
Qualified Social Worker0441544752%3.2
Feeding Assistant3031272224%5.3
Occupational Therapy Assistant011711618%4.5
Medical Director011521314%4

Health Inspection History

Source: CMS Health Citations (Sep 2019 – Dec 2023)

3
Inspections
14
Total Citations
0
Critical (J-L)
0
Serious (G-I)
4.67
Citations/Inspection
Dec 2023
Last Inspection
Citation Severity Distribution
Minor (A-C)
1
Moderate (D-F)
13
Serious (G-I)
0
Critical (J-L)
0
What do these levels mean?
Top Deficiency Categories
Quality of Life & Care
4
29% of total
Infection Control
3
21% of total
Resident Rights
2
14% of total
Abuse, Neglect & Exploitation
1
7% of total
Pharmacy Services
1
7% of total
Environmental
1
7% of total
Citation Sources
Standard Inspections 14
Complaint Investigations 0
State Comparison (NY)
Avg Citations (State)
18.5
This Facility: 14
Avg Critical (State)
0.2
This Facility: 0
Recent Citations (Last 3 Years)
DateSeverity ?CategoryTagStatus
Dec 26, 2023 E Abuse/NeglectF0607 Corrected
Dec 26, 2023 D EnvironmentalF0908 Corrected
Dec 26, 2023 E Infection ControlF0880 Corrected
Dec 26, 2023 D Infection ControlF0882 Corrected
Dec 26, 2023 D PharmacyF0761 Corrected
Dec 26, 2023 D Quality of CareF0688 Corrected
Dec 26, 2023 D Quality of CareF0693 Corrected
Mar 02, 2022 E Quality of CareF0689 Corrected
Mar 02, 2022 D Care PlanningF0656 Corrected
Mar 02, 2022 B Resident RightsF0623 Corrected
Mar 02, 2022 D Resident RightsF0626 Corrected
Sep 17, 2019 D Infection ControlF0880 Corrected
Sep 17, 2019 D Quality of CareF0688 Corrected
Sep 17, 2019 D Care PlanningF0656 Corrected

Facility Characteristics

Source: CMS Long-Term Care Facility Characteristics (Data as of Jan 2026)

Ownership: Non-Profit Corporation
Resident Census by Payment Source
168 Total Residents
Medicare 6 (3.6%)
Medicaid 59 (35.1%)
Private Pay/Other 103 (61.3%)
Specialized Care Beds
24 Total Specialty Beds
12% of Bed Capacity
24
Alzheimer's / Dementia Beds
12%
Programs & Services
Residents' Group
Nurse Aide Training
Family Engagement

Active councils help families stay involved in care decisions and facility operations.

Quality Measures

CMS quality measures assess care quality for long-stay and short-stay residents. Lower percentages generally indicate better outcomes for most measures.

Source: CMS Nursing Home Compare (Data as of Jan 2026)

High-Risk Clinical Events
8.4 Score
15% better than avg State avg: 9.8

Composite score based on pressure ulcers, falls with injury, weight loss, walking ability decline, and ADL decline

Functional Decline
18.8 Score
Near average State avg: 18.1

Composite score based on ADL decline, walking ability decline, and incontinence

Long-Stay Resident Measures

Measures for residents who stay 101 days or more. For most measures, lower percentages indicate better care.

Need for Help with Daily Activities Increased
13.4%
Lost Too Much Weight
4.1%
Urinary Tract Infection
2.4%
Depressive Symptoms
6.2%
Falls with Major Injury
5.4%
Pneumococcal Vaccine
94.2%
Antipsychotic Use
5.9%
Walking Ability Worsened
13.7%
Influenza Vaccine
95.9%
High Risk Residents with Pressure Ulcers
5.3%
Low Risk Long-Stay Residents with Bowel/Bladder Incontinence
29.3%
Short-Stay Resident Measures

Measures for residents who stay 100 days or less (typically rehabilitation patients).

Pneumococcal Vaccine
92.9% 21% better than avg State: 76.6%
Short-Stay Residents Who Received a New Antipsychotic Medication
0.4% 70% better than avg State: 1.3%
Influenza Vaccine
90.0% 14% better than avg State: 78.8%

Guides for Better Senior Living

Care Cost Calculator: See Prices in Your Area

Nursing Home Data Explorer

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Understanding Senior Living Costs: Pricing Models, Discounts & Financial Assistance

Claim What’s Yours: Financial Aid for New York Seniors

Program
State Program Name
Eligibility
Benefits
Community First Choice Option
NY Medicaid CFCO
  • General: Age 65+ or disabled, New York resident, Medicaid- eligible, care need (not necessarily nursing home level).
  • Income Limits (2025): ~$2,829/month (300% FBR, individual).
  • Asset Limits: $30,182 (individual, higher due to NY Medicaid expansion).
  • NY Specifics: Higher asset limit; urban density increases demand.
  • Services: Personal care (5-7 hours/day), respite care (240 hours/year), home modifications ($1,500 avg.), assistive technology ($500 avg.).
Expanded In-Home Services for the Elderly Program (EISEP)
  • General: Age 60+, New York resident, at risk of decline but not nursing home level.
  • Income Limits: ~$2,500/month (individual, varies).
  • Asset Limits: $15,000 (individual).
  • NY Specifics: Cost-sharing required above certain income; urban/rural balance.
  • Services: In-home care (3-5 hours/week), respite (up to 10 days/year), case management, transportation (~5 trips/month).
Senior Citizen Rent Increase Exemption (SCRIE)
  • General: Age 62+, NYC resident, live in rent-controlled/stabilized apartment, spend >1/3 of income on rent.
  • Income Limits (2025): $50,000/year (household).
  • Asset Limits: No strict asset cap, but income-focused eligibility.
  • NY Specifics: Limited to NYC’s rent-regulated units; high demand in urban areas.
  • Services: Rent freeze (e.g., covers increases of $50-$200+/month); tax credit for landlord.
Senior Citizen Homeowners’ Exemption (SCHE)
  • General: Age 65+, NYC resident, own and live in a 1-3 family home, co-op, or condo.
  • Income Limits (2025): $58,399/year (household).
  • Asset Limits: No strict asset cap, income-driven eligibility.
  • NY Specifics: Applies only in NYC; excludes large apartment buildings.
  • Services: Property tax reduction (5-50%, e.g., $500-$5,000/year based on income and property value).
New York Foundation for Senior Citizens (NYFSC) Home Sharing Program
NYFSC Home Sharing
  • General: One participant must be 60+ (host or guest), NYC resident, able to share living space.
  • Income Limits: No strict limit, but targets those needing cost relief.
  • Asset Limits: Not applicable; focus on housing need.
  • NY Specifics: Primarily NYC-focused; limited slots due to demand.
  • Services: Shared housing (reduces rent/living costs by 30-50%, e.g., $500-$1,000/month savings); optional light assistance between housemates.

Claim What’s Yours Financial Aid for New York Seniors

NY Medicaid CFCO

Community First Choice Option

Requirements:
  • General:
    Age 65+ or disabled, New York resident, Medicaid- eligible, care need (not necessarily nursing home level).
  • Income Limits (2025):
    ~$2,829/month (300% FBR, individual).
  • Asset Limits:
    $30,182 (individual, higher due to NY Medicaid expansion).
  • NY Specifics:
    Higher asset limit; urban density increases demand.
Benefits without Contact:
  • Services: Personal care (5-7 hours/day), respite care (240 hours/year), home modifications ($1,500 avg.), assistive technology ($500 avg.).
NY EISEP

Expanded In-Home Services for the Elderly Program (EISEP)

Requirements:
  • General:
    Age 60+, New York resident, at risk of decline but not nursing home level.
  • Income Limits:
    ~$2,500/month (individual, varies).
  • Asset Limits:
    $15,000 (individual).
  • NY Specifics:
    Cost-sharing required above certain income; urban/rural balance.
Benefits without Contact:
  • Services: In-home care (3-5 hours/week), respite (up to 10 days/year), case management, transportation (~5 trips/month).
NY SCRIE

Senior Citizen Rent Increase Exemption (SCRIE)

Requirements:
  • General:
    Age 62+, NYC resident, live in rent-controlled/stabilized apartment, spend >1/3 of income on rent.
  • Income Limits (2025):
    $50,000/year (household).
  • Asset Limits:
    No strict asset cap, but income-focused eligibility.
  • NY Specifics:
    Limited to NYC’s rent-regulated units; high demand in urban areas.
Benefits without Contact:
  • Services: Rent freeze (e.g., covers increases of $50-$200+/month); tax credit for landlord.
NY SCHE

Senior Citizen Homeowners’ Exemption (SCHE)

Requirements:
  • General:
    Age 65+, NYC resident, own and live in a 1-3 family home, co-op, or condo.
  • Income Limits (2025):
    $58,399/year (household).
  • Asset Limits:
    No strict asset cap, income-driven eligibility.
  • NY Specifics:
    Applies only in NYC; excludes large apartment buildings.
Benefits without Contact:
  • Services: Property tax reduction (5-50%, e.g., $500-$5,000/year based on income and property value).
NYFSC Home Sharing

New York Foundation for Senior Citizens (NYFSC) Home Sharing Program

Requirements:
  • General:
    One participant must be 60+ (host or guest), NYC resident, able to share living space.
  • Income Limits:
    No strict limit, but targets those needing cost relief.
  • Asset Limits:
    Not applicable; focus on housing need.
  • NY Specifics:
    Primarily NYC-focused; limited slots due to demand.
Benefits without Contact:
  • Services: Shared housing (reduces rent/living costs by 30-50%, e.g., $500-$1,000/month savings); optional light assistance between housemates.
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