Overview of Friendly Home

As its name suggests, Friendly Home is the city’s premier skilled nursing and rehabilitation center. The results-driven nursing home care services are centered on a relaxing and rejuvenating recovery journey for seniors; it is delivered by their patient-friendly staff to offer the best care possible for their residents. The upscale nursing home aims to enhance the recovery journey of its seniors through warm and welcoming, family-like care provided.
Nursing home services include a range of services that include individualized care plans, medication management, post-surgical care, and wound care. Essential services include housekeeping, restaurant-style dining, social activities, scheduled transportation,  and  24-hour skilled nursing care services, providing compassionate care as it is their utmost priority.

(585) 381-1600

Managed by Amanda Brown

Vice President & Administrator

Amanda Brown serves as Vice President & Administrator at Friendly Home. She plays a key leadership role in managing the community, ensuring a warm and professional environment for residents. Amanda is part of the senior leadership team dedicated to maintaining high standards of care and service.

Quality ratings

Measured by Centers for Medicare & Medicaid Services (CMS)

Overall rating Info Official CMS rating based on health inspections, staffing and quality measures.
3/5
New York average: 3.1/5
Health Inspection Info Official CMS rating based on deficiencies found during state health inspections.
3/5
New York average: 2.8/5
Staffing Info Official CMS rating based on nurse staffing hours per resident per day.
4/5
New York average: 2.7/5
Quality Measures Info Official CMS rating based on clinical outcomes for residents.
4/5
New York average: 3.8/5

Nursing care per resident

Info Average daily nursing hours per resident (adjusted for acuity). Higher values indicate more nursing time per resident.
4h 42m per day

This home provides 32% more nursing time per resident than the state average.

New York average: 3h 35m per day

Staffing hours breakdown

Info Hours of care per resident per day, broken down by staff type. Data from CMS Medicare.
Staff type Facility State avg National avg
Registered Nurse (RN) Info Registered nurse hours per resident per day. 29m per day 42m per day 41m per day
LPN / LVN Info Licensed Practical Nurse / Licensed Vocational Nurse hours per resident per day. 1h 16m per day 46m per day 52m per day
Nurse Aide Info Nurse aide hours per resident per day. 2h 47m per day 2h 11m per day 2h 21m per day
Total Nursing (Weekend) Info Total number of nurse staff hours per resident per day on weekends. 4h 2m per day 3h 10m per day 3h 26m per day
Physical Therapist Info Physical therapist staff hours per resident per day. 2m per day 7m per day 4m per day
RN (Weekend) Info Registered nurse hours per resident per day on weekends. 13m per day 28m per day 29m per day

Capacity and availability

High-capacity home

May provide extensive amenities, services and programs.

Total beds 200

This home usually has limited availability

Occupancy is moderate, suggesting balanced demand.

Similar demand to the New York average
Occupancy rate 86.1%
Residents per day (avg) 172
Occupancy rate
86.1%
Residents per day (avg)
172

Who this home usually serves

TYPE OF STAY

Primarily short stays

Residents typically stay for brief periods, with frequent admissions and discharges throughout the year.

Might be optimal for
Post-acute recovery Temporary care Transitional stays

Breakdown by payment type

Medicare

21% of new residents, usually for short-term rehab.

Typical stay 18 days

Private pay

79% of new residents, often for short stays.

Typical stay 6 - 7 months

Medicaid

1% of new residents, often for long-term daily care.

Typical stay 22 years

Finances and operations

Voluntary non-profit home
Other
Home revenue
$34.2M
Surplus of revenue
$3.8M
Voluntary non-profit home Other
Home revenue
$34,170,923.00
Surplus of revenue
$3,782,556.00
Payroll costs Info The portion of the home's budget spent on staff, including nurses, caregivers, and other employees who support care and operations.
$15.0M
44% of revenue
Other operating costs Info All remaining costs needed to run the home, such as food, utilities, building maintenance, supplies and administrative expenses.
$14.5M
Total costs $29.6M
Bed community size
200-bed community
A large-scale community that may provide a wide range of amenities, services, and structured programs.
Walk Score
Walk Score: 17 / 100
Car-dependent. Most errands require a car, with limited nearby walkable options.

About this community

Facility Type
Nursing Home

Additional licensing details

CMS Certification Number: 335476
County: Monroe
Awards: Best Nursing Home 2026 by Newsweek

Ownership & operating entity

Friendly Home is legally operated by Rochester Friendly Home Inc (Not for Profit).

Care Services

Alzheimer's Certification
Nursing Services
Rehabilitation Services
Memory Care
Skilled Nursing

Amenities & Lifestyle

Skilled Nursing Care
Transitional Care
Memory Care
Hospice Care
engaging programs and activities
lovely indoor and outdoor places
art gallery
gift shop
café

Programs & Activities

Specific Programs
Living Here, Overview, Care and Services, Amenities, Private Suites, Frequently Asked Questions, Take a Tour, Testimonials, News, Events, Photo Galleries, Media Center, Publications, Advocacy Center, Send an E-Greeting, Admissions, Careers, About, Leadership, Friendly Home Board, Affiliations, Donate, Contact Us

Types of Care at Friendly Home

Nursing Home Memory Care Hospice Care
Contact Friendly Home

Inspection History

In New York, the Department of Health, Office of Aging and Long Term Care performs unannounced onsite inspections to monitor compliance with state and federal healthcare regulations.

17 inspections

7 with citations, 10 without citations

18 on-site complaint investigations

55 complaints

33 complaints per 100 occupied beds

Formal expressions of dissatisfaction or concern made by residents, or their families regarding various aspects of the care, services, and environment provided.

Latest inspection

Date:January 30, 2024
Type:Other

29 total citations

25 health citations 4 life safety citations

Citations indicate regulatory violations. A higher number implies the facility had several areas requiring improvement.

22 deficiencies

Deficiencies indicate regulatory issues. A higher number implies the facility had several areas requiring improvement.

0 enforcement actions

Penalties or interventions imposed by state regulators when facilities do not comply with quality, safety or regulatory standards.

Compare Nursing Homes around Rochester

The information below is reported by the New York State Department of Health.
Jewish Home of Rochester
SNF

Nursing Home 24/7 care needed

AL

Assisted Living For seniors needing help with daily tasks but not full-time nursing.

Rochester
328
No
8
BAKER, ROBERT
92.8%
$58,234,107.00
$32,259,291.00
55.4%
305.70
5/5
5.2484
5/5
5/5
5/5
3
-81%
+47%
+5%
Studio / 1 Bed / 2 Bed
Edna Tina Wilson Living Center
SNF

Nursing Home 24/7 care needed

AL

Assisted Living For seniors needing help with daily tasks but not full-time nursing.

Rochester
120
No
2
LOAN, SANDRA
98.4%
$15,448,536.00
$8,907,657.00
57.7%
119.20
5/5
4.8326
5/5
4/5
5/5
5
-53%
+35%
+11%
Studio / 1 Bed / 2 Bed
Friendly Home
SNF

Nursing Home 24/7 care needed

AL

Assisted Living For seniors needing help with daily tasks but not full-time nursing.

Rochester
200
No
17
JOHNSON, CHRISTINE
86.1%
$30,917,628.00
$15,030,066.00
48.6%
172.30
3/5
4.7072
3/5
4/5
4/5
14
-78%
+32%
-2%
Studio / 1 Bed / 2 Bed
Lilac Manor Rehabilitation and Nursing Center
SNF

Nursing Home 24/7 care needed

AL

Assisted Living For seniors needing help with daily tasks but not full-time nursing.

NY 14607
200
No
-
MADDAMMA, ROBERT
58.8%
$12,150,564.00
$8,028,050.00
66.1%
129.70
1/5
4.6349
1/5
3/5
4/5
36
-32%
+29%
-33%
-
Blossom Health Care Center Inc
SNF

Nursing Home 24/7 care needed

AL

Assisted Living For seniors needing help with daily tasks but not full-time nursing.

NY 14610
80
No
-
WOOD, GERALD
94.0%
$8,724,757.00
$4,206,959.00
48.2%
75.70
1/5
2.9014
1/5
1/5
2/5
38
-52%
-19%
+6%
-

Places of interest near Friendly Home

Address 5.4 miles from city center — 0.46 miles to nearest hospital (ACM Labs)

Address 3156 East Ave, Rochester, NY 14618

Calculate Travel Distance to Friendly Home

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Staffing Data

Source: CMS Payroll-Based Journal (Q2 2025)

259
Total Staff
238
Employees
21
Contractors
80,423
Total Hours (Quarter)
114
Avg Staff/Day
7.8
Avg Shift (hrs)
Nursing Staff Breakdown
Role Count Avg Shift (hrs) Uses Contractors?
Registered Nurse77 No
Licensed Practical Nurse648.1 No
Certified Nursing Assistant1197.9 No
Staff by Category
Administration
2 staff
6.8hs shift avg
Nursing Staff
193 staff
8hs shift avg
Physicians & Practitioners
27 staff
7.4hs shift avg
Therapy Services
17 staff
6.9hs shift avg
Activities & Recreation
1 staff
7.4hs shift avg
Social Services
4 staff
3.2hs shift avg
Dietary Services
11 staff
7hs shift avg
Other Services
4 staff
7.8hs shift avg
Contractor Analysis
4.7%
of total hours from contractors
3,760 contractor hours this quarter
Clinical Nurse Specialist: 1 Speech Language Pathologist: 3 Respiratory Therapy Technician: 6 Physical Therapy Aide: 2 Physical Therapy Assistant: 3 Qualified Social Worker: 4 Medical Director: 1 Occupational Therapy Assistant: 1
Role Employees Contractors Total Staff Total Hours Days Worked % of Days Avg Shift (hrs)
Certified Nursing Assistant119011941,72491100%7.9
Licensed Practical Nurse6406420,54891100%8.1
Clinical Nurse Specialist251266,75291100%7.4
Other Dietary Services Staff100103,53491100%6.9
Speech Language Pathologist0331,2396774%6.6
Physical Therapy Assistant0331,0206875%7.4
Dental Services Staff3039066470%8.1
Occupational Therapy Aide2027558998%7.4
Respiratory Therapy Technician0666727582%6.7
Registered Nurse7075135257%7
Physical Therapy Aide0224396470%6.9
Nurse Practitioner1014355864%7.5
Mental Health Service Worker1014285864%7.4
Dietitian1014255763%7.5
Administrator1014245763%7.4
Therapeutic Recreation Specialist1012072831%7.4
Qualified Social Worker0441544752%3.2
Feeding Assistant3031272224%5.3
Occupational Therapy Assistant011711618%4.5
Medical Director011521314%4

Health Inspection History

Inspections
Total health inspections 3

New York average 3.6


Last Health inspection on Dec 2023

Total health citations 14
Citations per inspection
4.67

Health citations are formal notices following inspections when they fail to comply with safety and care standards.

All 14 citations resulted from standard inspections.

Breakdown of citation severity (last 3 years)
Critical Health citations More info 0
100% better than New York average

New York average: 0.2


Serious Health citations More info 0
100% better than New York average

New York average: 0.2

0 critical citations More info New York average: 0.2

0 serious citations More info New York average: 0.2

13 moderate citations More info New York average: 17.4

1 minor citation More info New York average: 0.7
Citations history (last 3 years)
Abuse/Neglect moderate citation Dec 26, 2023
Corrected

Environmental moderate citation Dec 26, 2023
Corrected

Infection Control moderate citation Dec 26, 2023
Corrected

Infection Control moderate citation Dec 26, 2023
Corrected

Facility Characteristics

Source: CMS Long-Term Care Facility Characteristics (Data as of Jan 2026)

Ownership: Non-Profit Corporation
Resident Census by Payment Source
168 Total Residents
Medicare 6 (3.6%)
Medicaid 59 (35.1%)
Private Pay/Other 103 (61.3%)
Specialized Care Beds
24 Total Specialty Beds
12% of Bed Capacity
24
Alzheimer's / Dementia Beds
12%
Programs & Services
Residents' Group
Nurse Aide Training
Family Engagement

Active councils help families stay involved in care decisions and facility operations.

Quality of care over time

These measures show how residents usually do over time at this home, based on health outcomes and preventive care.

High-risk clinical events score Info A composite score based on pressure ulcers, falls with injury, weight loss, walking ability decline, and activities of daily living decline. 8.4
15% better than New York average

New York average: 9.8

Functional decline score Info A composite score based on activities of daily living decline, walking ability decline, and incontinence. 18.8
In line with New York average

New York average: 18.1

Long-stay resident measures
Need for Help with Daily Activities Increased Info Percent of long-stay residents whose need for help with daily activities has increased 13.4%
18% better than New York average

New York average: 16.4%

Walking Ability Worsened Info Percent of long-stay residents whose ability to move independently worsened 13.7%
17% better than New York average

New York average: 16.6%

Low Risk Residents with Bowel/Bladder Incontinence Info Percent of low risk long-stay residents who lose control of their bowels or bladder 29.3%
37% worse than New York average

New York average: 21.4%

Falls with Major Injury Info Percent of long-stay residents experiencing one or more falls with major injury 5.4%
83% worse than New York average

New York average: 3.0%

High Risk Residents with Pressure Ulcers Info Percent of long-stay high risk residents with pressure ulcers 5.3%
26% better than New York average

New York average: 7.2%

Urinary Tract Infection Info Percent of long-stay residents with a urinary tract infection 2.4%
72% worse than New York average

New York average: 1.4%

Lost Too Much Weight Info Percent of long-stay residents who lose too much weight 4.1%
33% better than New York average

New York average: 6.1%

Depressive Symptoms Info Percent of long-stay residents who have depressive symptoms 6.2%
66% better than New York average

New York average: 18.1%

Antipsychotic Use Info Percent of long-stay residents who received an antipsychotic medication 5.9%
53% better than New York average

New York average: 12.6%

Pneumococcal Vaccine Info Percent of long-stay residents assessed and appropriately given the pneumococcal vaccine 94.2%
In line with New York average

New York average: 91.4%

Influenza Vaccine Info Percent of long-stay residents assessed and appropriately given the seasonal influenza vaccine 95.9%
In line with New York average

New York average: 95.2%

Hospitalizations per 1,000 days Info Number of hospitalizations per 1,000 long-stay resident days. 0.76
56% better than New York average

New York average: 1.71

ED visits per 1,000 days Info Number of outpatient emergency department visits per 1,000 long-stay resident days. 0.31
77% better than New York average

New York average: 1.35

Short-stay resident measures
Pneumococcal Vaccine Info Percent of short-stay residents assessed and appropriately given the pneumococcal vaccine 92.9%
21% better than New York average

New York average: 76.6%

Antipsychotic medication increase Info Percent of short-stay residents who newly received an antipsychotic medication 0.4%
70% better than New York average

New York average: 1.3%

Influenza Vaccine Info Percent of short-stay residents assessed and appropriately given the seasonal influenza vaccine 90.0%
14% better than New York average

New York average: 78.8%

Re-hospitalized after SNF stay Info Percentage of short-stay residents who were re-hospitalized after their nursing home admission. 13.1%
36% better than New York average

New York average: 20.6%

Emergency department visits Info Percentage of short-stay residents who had an outpatient emergency department visit. 6.1%
37% better than New York average

New York average: 9.7%

Falls with major injury Info Percentage of SNF residents who experience falls with major injury during their stay. 2.1%
170% worse than New York average

New York average: 0.8%

Ability to care for self at discharge Info Percentage of residents at or above expected ability to care for themselves at discharge. 22.0%
59% worse than New York average

New York average: 53.7%

Successful return to home or community Info Rate of successful return to home or community from a skilled nursing facility. 38.0%
25% worse than New York average

New York average: 50.6%

Guides for Better Senior Living

Care Cost Calculator: See Prices in Your Area

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Community First Choice Option

NY Medicaid CFCO

Age 65+ or disabled, New York resident, Medicaid- eligible, care need (not necessarily nursing home level).

~$2,829/month (300% FBR, individual).

$30,182 (individual, higher due to NY Medicaid expansion).

Higher asset limit; urban density increases demand.

Expanded In-Home Services for the Elderly Program (EISEP)

NY EISEP

Age 60+, New York resident, at risk of decline but not nursing home level.

~$2,500/month (individual, varies).

$15,000 (individual).

Cost-sharing required above certain income; urban/rural balance.

Senior Citizen Rent Increase Exemption (SCRIE)

NY SCRIE

Age 62+, NYC resident, live in rent-controlled/stabilized apartment, spend >1/3 of income on rent.

$50,000/year (household).

No strict asset cap, but income-focused eligibility.

Limited to NYC’s rent-regulated units; high demand in urban areas.

Senior Citizen Homeowners’ Exemption (SCHE)

NY SCHE

Age 65+, NYC resident, own and live in a 1-3 family home, co-op, or condo.

$58,399/year (household).

No strict asset cap, income-driven eligibility.

Applies only in NYC; excludes large apartment buildings.

New York Foundation for Senior Citizens (NYFSC) Home Sharing Program

NYFSC Home Sharing

One participant must be 60+ (host or guest), NYC resident, able to share living space.

No strict limit, but targets those needing cost relief.

Not applicable; focus on housing need.

Primarily NYC-focused; limited slots due to demand.

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