Friendly Home
Friendly Home
As its name suggests, Friendly Home is the city’s premier skilled nursing and rehabilitation center. The results-driven nursing home care services are centered on a relaxing and rejuvenating recovery journey for seniors; it is delivered by their patient-friendly staff to offer the best care possible for their residents. The upscale nursing home aims to enhance the recovery journey of its seniors through warm and welcoming, family-like care provided.
Nursing home services include a range of services that include individualized care plans, medication management, post-surgical care, and wound care. Essential services include housekeeping, restaurant-style dining, social activities, scheduled transportation, and 24-hour skilled nursing care services, providing compassionate care as it is their utmost priority.
Inspection Report Summary for Friendly Home
During the reporting period, comprising 16 standard health citations and 5 life safety code citations. These citations were identified across seven inspections that resulted in citations, while eight additional inspections concluded with no citations. The citation totals reflect the overall regulatory findings for the facility over the period from August 1, 2021 to July 31, 2025.
The inspection that generated the largest number of cited items occurred on December 26, 2023, a certification survey. This inspection identified nine citations: six standard health deficiencies—including the development and implementation of abuse/neglect policies, ensuring essential equipment is in safe operating condition, preventing decreases in resident mobility, strengthening infection prevention and control, labeling and storing drugs and biologicals, and managing tube feeding to restore eating skills—and three life safety deficiencies related to aisle, corridor, or ramp width, corridor door configuration, and electrical equipment testing and maintenance. These findings highlight significant concerns in both resident safety and environmental safeguards.
Complaint metrics for the same period show that the facility received 51 complaints, equating to 26.5 complaints per 100 occupied beds. Eighty percent of these complaints represented facility‑reported incidents, and 16 complaint‑related on‑site inspections were conducted. Five citations were issued in connection with complaints, yielding a rate of 2.6 citations per 100 occupied beds. When broken down by category, complaint‑related citations totaled four: one in the quality‑of‑care category, two in resident‑rights, and one in other services; no citations were recorded for administration, dietary services, or physical environment. The category totals do not sum to the stated total of five complaint‑related citations, indicating a discrepancy in the reported figures.
Enforcement actions during the reporting period were nonexistent; the facility experienced no enforcement actions against its operator from September 1, 2015 through August 31, 2025.

Facility Overview
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Facility ID
Unique ID assigned by the California Department of Social Services for this licensed facility. 150423
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Facility Type
Indicates the state license category — e.g., RCFE (Residential Care Facility for the Elderly). Nursing Home
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Licensee / Operator
Entity or organization legally responsible for managing this facility. Rochester Friendly Home Inc (Not for Profit)
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County
The county where the facility is located. Monroe
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Operating Certificate
Operating certificate number issued by the state regulatory authority (NY). 2750301N
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Profit Status
Indicates whether the facility operates as for-profit, non-profit, or government-owned (FL). For Profit
Inspection & Compliance
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Citations
Number of deficiencies or violations found during inspections. 21 citations
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Total Complaints
Total number of complaints filed with the state regulatory authority (NY). 51 complaints
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Complaint Inspections
On-site inspections conducted in response to complaints (NY). 16 inspections
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Inspections with Citations
Inspections that resulted in citations or deficiencies (NY, TX). 7 inspections
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Inspections without Citations
Inspections completed with no violations found (NY). 8 inspections
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Total Inspections
Total count of all inspections conducted at this facility (NY). 15 inspections
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Enforcement Actions
Regulatory enforcement actions taken by the state (NY, TX). No
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Official Report
Opens the facility's official licensing and inspection record on the state regulatory portal. View Inspection Reports
Type of Care Available
Places of interest near Friendly Home
5.4 miles from city center
3156 East Ave, Rochester, NY 14618
[email protected]
585-381-1600
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From costs to care, explore the most important topics to make informed decisions about your future.
Claim What’s Yours: Financial Aid for New York Seniors
- General: Age 65+ or disabled, New York resident, Medicaid- eligible, care need (not necessarily nursing home level).
- Income Limits (2025): ~$2,829/month (300% FBR, individual).
- Asset Limits: $30,182 (individual, higher due to NY Medicaid expansion).
- NY Specifics: Higher asset limit; urban density increases demand.
- Services: Personal care (5-7 hours/day), respite care (240 hours/year), home modifications ($1,500 avg.), assistive technology ($500 avg.).
- General: Age 60+, New York resident, at risk of decline but not nursing home level.
- Income Limits: ~$2,500/month (individual, varies).
- Asset Limits: $15,000 (individual).
- NY Specifics: Cost-sharing required above certain income; urban/rural balance.
- Services: In-home care (3-5 hours/week), respite (up to 10 days/year), case management, transportation (~5 trips/month).
- General: Age 62+, NYC resident, live in rent-controlled/stabilized apartment, spend >1/3 of income on rent.
- Income Limits (2025): $50,000/year (household).
- Asset Limits: No strict asset cap, but income-focused eligibility.
- NY Specifics: Limited to NYC’s rent-regulated units; high demand in urban areas.
- Services: Rent freeze (e.g., covers increases of $50-$200+/month); tax credit for landlord.
- General: Age 65+, NYC resident, own and live in a 1-3 family home, co-op, or condo.
- Income Limits (2025): $58,399/year (household).
- Asset Limits: No strict asset cap, income-driven eligibility.
- NY Specifics: Applies only in NYC; excludes large apartment buildings.
- Services: Property tax reduction (5-50%, e.g., $500-$5,000/year based on income and property value).
- General: One participant must be 60+ (host or guest), NYC resident, able to share living space.
- Income Limits: No strict limit, but targets those needing cost relief.
- Asset Limits: Not applicable; focus on housing need.
- NY Specifics: Primarily NYC-focused; limited slots due to demand.
- Services: Shared housing (reduces rent/living costs by 30-50%, e.g., $500-$1,000/month savings); optional light assistance between housemates.
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Beds shows the number of beds currently filled in each community agianst the total number of beds. Higher occupied beds usually indicates strong demand and reputation, while lower occupancy may suggest more availability for new residents.
Community |
Occupancy |
Beds |
Home Revenue |
Owner |
CCN |
|---|---|---|---|---|---|
| BLOSSOM HEALTH CARE CENTER | 94.4% | 80 | $8,855,957.00 | WOOD, GERALD | 335473 |
| EDNA TINA WILSON LIVING CENTER | 98.7% | 120 | $14,005,838.00 | LOAN, SANDRA | 335769 |
| HAMILTON MANOR NURSING HOME | 90.5% | 40 | $5,612,531.00 | 335615 | |
| JEWISH HOME OF ROCHESTER | 84.4% | 328 | $52,301,102.00 | BAKER, ROBERT | 335105 |
| KIRKHAVEN NURSING HOME | 90.3% | 147 | $18,521,809.00 | FORNATARO, LETICIA | 335668 |
| LATTA ROAD NURSING HOME EAST LLC | 87.5% | 335618 | |||
| LATTA ROAD NURSING HOME WEST | 86.5% | 335617 | |||
| MONROE COMMUNITY HOSPITAL | 68.8% | 566 | $83,955,353.00 | TALLO, ALYSSA | 335197 |
| ROCHESTER CENTER FOR REHAB & NURISNG | 96.1% | 124 | $18,044,621.00 | GESTETNER, MICHAEL | 335556 |
| ST. ANNS HOME FOR THE AGED | 77.7% | 376 | $69,990,807.00 | ASHBY, MICHELLE | 335081 |
Want to See More Data?
Access the full set of official government statistics on nursing homes by using the link below.

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Frequently Asked Questions
Several government programs offer financial assistance for senior housing in various countries, focusing on the United States for a broad overview:
- Medicaid: Medicaid is a state and federally funded program that can cover the costs of nursing home care for those who meet eligibility criteria, including income and asset limits. Some states also offer Medicaid waivers that help pay for home and community-based services to prevent or delay nursing home placement.
- Medicare: Medicare, primarily a health insurance program for people aged 65 and over, does not cover long-term housing costs. However, it can cover short-term stays in a skilled nursing facility under specific conditions following a hospital stay.
- Section 202 Supportive Housing for the Elderly Program: This program provides housing for low-income seniors. It offers rental assistance and access to supportive services, such as cleaning, cooking, and transportation.
- Low-Income Housing Tax Credit (LIHTC) Properties: While not a direct subsidy, LIHTC encourages developers to create affordable housing. Seniors with low incomes can find reduced-rent apartments through this program.
- State and Local Programs: Many states, counties, and cities offer their own programs to assist seniors with housing costs. These can include property tax relief programs, rental assistance programs, and programs that offer affordable senior housing options.
- Veterans Affairs (VA): The VA offers several programs for veterans, including the Aid and Attendance benefit, which provides monthly payments to veterans who require the aid of another person, or are housebound, to help cover the cost of care in homes, nursing homes, and assisted living facilities.
- Social Security: While Social Security primarily provides retirement income, for many seniors, these benefits are a crucial part of their budget, including housing costs.
Before recommending homes, we conduct a thorough evaluation on crucial factors that define a senior home such as the quality of care they provide, the reputation of the organization, and a comprehensive review of community testimonials as well. Every detail is assessed to assure that seniors are offered not just senior care options, but trustworthy homes where they can experience the care that they deserve.
Yes. Assisting families who need Medicaid is important to us as it plays a crucial role in offering financial support to seniors confronting economic challenges. We would like to keep essential healthcare services accessible to all community members, irrespective of one’s financial circumstances.
We extend our services at no cost, ensuring that families and seniors can benefit from tailored assistance in their search for care and home options. Our ability to offer personalized guidance without charge to families and seniors is made possible through the support and funding from the communities with which we team up.
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- Our concierge service helps seniors move into the perfect home for them
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