Show Inspection Reports
Total health inspections
4
New Jersey average 4
Last Health inspection on Nov 2025
Mostly long-term care residents
Most residents stay for extended periods and receive ongoing daily care.
Shore Pointe Care Center
Nursing Home
Shore Pointe Care Center
Nursing Home
Overview of Shore Pointe Care Center
Located in Eatontown, New Jersey, Shore Pointe Care Center offers a comprehensive approach to healing, focusing on the mind, body, and soul. Whether you need short-term rehabilitation, subacute care, or long-term care, their dedicated staff is available 24/7 to provide compassionate and professional attention. Shore Pointe prioritizes a holistic approach. Their team, including nurses, physicians, rehabilitation therapists, social workers, and dietitians, collaborate to create personalized care plans for each resident. The center fosters a warm and caring atmosphere, ensuring residents feel comfortable and supported. Their services cater to various needs:
Subacute Care: Ideal for those recovering from a hospital stay and needing rehabilitation before returning home.
Long-Term Care: Provides 24/7 care and support for individuals who require more assistance than assisted living facilities offer.
Memory Care: Their dedicated Memory Support community caters to the specific needs of residents with dementia, Alzheimer’s, and other memory impairments.
Shore Pointe Care Center welcomes you to explore their services and experience their commitment to providing the highest level of care for your loved ones.
Quality ratings
Official CMS rating based on health inspections, staffing and quality measures.
Official CMS rating based on deficiencies found during state health inspections.
Official CMS rating based on nurse staffing hours per resident per day.
Official CMS rating based on clinical outcomes for residents.
Nursing care per resident
Average daily nursing hours per resident (adjusted for acuity). Higher values indicate more nursing time per resident.
Capacity and availability
Medium-capacity home
Offers a balance of services and community atmosphere.
Total beds
178
This home usually has availability
Lower occupancy suggests more openings may be available.
Occupancy rate
83.9%
Residents per day (avg)
135
Occupancy rate
83.9%
Residents per day (avg)
135
Who this home usually serves
Show admissions and discharges
TYPE OF STAY
Might be optimal for
Long-term daily care
Ongoing support needs
Breakdown by payment type
Medicare
29% of new residents, usually for short-term rehab.
Typical stay
1 months
Private pay
20% of new residents, often for short stays.
Typical stay
3 - 4 months
Medicaid
51% of new residents, often for long-term daily care.
Typical stay
1 years
Finances and operations
Proprietary home
Partnership
Home revenue
$16.4M
Operating loss
-$1.5M
Proprietary home
Partnership
Home revenue
$16,446,361.00
Operating loss
$-1,492,177.00
Payroll costs
The portion of the home's budget spent on staff, including nurses, caregivers, and other employees who support care and operations.
$8.1M
The portion of the home's budget spent on staff, including nurses, caregivers, and other employees who support care and operations.
Other operating costs
All remaining costs needed to run the home, such as food, utilities, building maintenance, supplies and administrative expenses.
$9.8M
All remaining costs needed to run the home, such as food, utilities, building maintenance, supplies and administrative expenses.
Total costs
$17.9M
178-bed community
A large-scale community that may provide a wide range of amenities, services, and structured programs.
Walk Score: 35 / 100
Somewhat walkable. A few nearby services may be reachable on foot, but most trips require transportation.
About this community
Occupancy Rate
74%
Occupied Beds
131 of 178
Percentage of available beds currently in use by residents.
License Status
ActiveFacility Type
Long Term Care Facility
License Expiration
October 31, 2026
Additional licensing details
License number:
61305
Ownership & operating entity
Shore Pointe Care Center is legally operated by GATEWAY CARE CENTER LLC, and administrated by Mr. MICHAEL CAPUANO.
Officers
Officers are individuals or entities with formal legal or financial responsibility for the organization that owns this facility
Esther Rosenberg, Jonathan Rosenberg
Type Of Units
Long Term Care
178 units
Total beds
178 units
Care Services
Accepts Medicaid
Accepts Medicare
Nursing Services
Rehabilitation Services
Memory Care
Skilled Nursing
Licensed Nurses/CNAs
24-Hour Staffing
Short-Term Rehab
All Levels of Care
Programs & Activities
Specific Programs
Subacute Care, Long Term Care, Memory Care
Operating Hours
Admissions accepted 24/7
Access & Eligibility
Ways to qualify for care at this community, including accepted programs and payment options.
Medicaid Accepted
This facility is certified for eligible Medicaid services.
Medicare Accepted
This facility is certified for eligible Medicare services.
Inspection History
In New Jersey, the Department of Health, Health Facilities Evaluation and Licensing conducts mandatory unannounced surveys to ensure facilities provide safe and effective resident care.
10 visits/inspections
2 complaint inspections
8 routine inspections
Routine Scope And Severity
G – Moderate-High Concern
On a scale from A (least severe) to L (most severe).
Latest inspection
Date:November 20, 2025
22 deficiencies
Deficiencies indicate regulatory issues. A higher number implies the facility had several areas requiring improvement.
44 deficiencies identified during routine visits
Deficiencies indicate regulatory issues. A higher number implies the facility had several areas requiring improvement.
Compare Nursing Homes around New Jersey
The information below is reported by the New Jersey Department of Health, Health Facilities Evaluation and Licensing.
Peace Care St. Ann‘s
+184%
+5%
+18%
AL
Assisted Living For seniors needing help with daily tasks but not full-time nursing.
MC
Memory Care Specialized care for those with Memory Loss, Alzheimer's, or dementia, ensuring safety and support.
SNF
Nursing Homes 24/7 care needed
RC
Respite Care
Jersey City (Greenville)
120
No
-
86
PEACE CARE INC
90.8%
$21,678,116.00
$7,196,377.00
33.2%
111.10
4.0717
-
12
-
+184%+5%+18%Private / Semi-Private Rooms
Bartley Healthcare Nursing and Rehabilitation Center
-24%
-10%
+5%
SNF
Nursing Homes 24/7 care needed
Jackson Township
234
No
A+
19
BARTLEY OPERATOR HOLDCO LLC
80.8%
$31,255,038.00
$9,310,849.00
29.8%
203.50
3.4934
-
12
-
-24%-10%+5%-
Shore Pointe Care Center
+83%
+14%
+9%
MC
Memory Care Specialized care for those with Memory Loss, Alzheimer's, or dementia, ensuring safety and support.
SNF
Nursing Homes 24/7 care needed
Eatontown
178
No
-
35
GATEWAY CARE CENTER, LLC
83.9%
$16,304,584.00
$8,103,052.00
49.7%
135.20
4.4125
1
26
2
+83%+14%+9%-
Peace Care St. Joseph’s
+142%
+4%
AL
Assisted Living For seniors needing help with daily tasks but not full-time nursing.
MC
Memory Care Specialized care for those with Memory Loss, Alzheimer's, or dementia, ensuring safety and support.
SNF
Nursing Homes 24/7 care needed
RC
Respite Care
Jersey City (Journal Square)
139
No
-
97
CHESTER, ERNEST
77.0%
$19,379,385.00
$8,013,894.00
41.4%
130.80
4.0441
32
15
1
+142%+4%
0%
Private / Semi-Private Rooms
Bridgeway Care and Rehabilitation Center at Bridgewater
SNF
Nursing Homes 24/7 care needed
Bridgewater (Bradley Gardens)
151
No
-
27
BRIDGEWAY, INC.
-
-
-
-
-
-
-
-
-
-
-
-
Peace Care St. Ann‘s
Type of care:
AL
MC
SNF
RC
Community:
Jersey City (Greenville)
Bed Count:
120
Pets Allowed:
No
Operator:
PEACE CARE INC
CCN:
315413
Occupancy:
90.8%
Home Revenue:
$21,678,116.00
Payroll Costs:
$7,196,377.00
Payroll %:
33.2%
Avg Residents/Day:
111.10
Overall Rating:
Adj Nurse Hours:
4.0717
Health Insp Rating:
Staffing Rating:
QM Rating:
Citations:
12
RN share vs State Avg:
+184%
+184%
Staffing vs State Avg:
+5%
+5%
Occupancy vs State Avg:
+18%
+18%
Bed Options:
Private / Semi-Private Rooms
Bartley Healthcare Nursing and Rehabilitation Center
Type of care:
SNF
Community:
Jackson Township
Bed Count:
234
Pets Allowed:
No
Operator:
BARTLEY OPERATOR HOLDCO LLC
CCN:
315288
Occupancy:
80.8%
Home Revenue:
$31,255,038.00
Payroll Costs:
$9,310,849.00
Payroll %:
29.8%
Avg Residents/Day:
203.50
Overall Rating:
Adj Nurse Hours:
3.4934
Health Insp Rating:
Staffing Rating:
QM Rating:
Citations:
12
RN share vs State Avg:
-24%
-24%
Staffing vs State Avg:
-10%
-10%
Occupancy vs State Avg:
+5%
+5%
Shore Pointe Care Center
Type of care:
MC
SNF
Community:
Eatontown
Bed Count:
178
Pets Allowed:
No
Operator:
GATEWAY CARE CENTER, LLC
CCN:
315177
Occupancy:
83.9%
Home Revenue:
$16,304,584.00
Payroll Costs:
$8,103,052.00
Payroll %:
49.7%
Avg Residents/Day:
135.20
Overall Rating:
Adj Nurse Hours:
4.4125
Health Insp Rating:
Staffing Rating:
QM Rating:
Number of Fines:
1
Citations:
26
Severe Citations:
2
RN share vs State Avg:
+83%
+83%
Staffing vs State Avg:
+14%
+14%
Occupancy vs State Avg:
+9%
+9%
Peace Care St. Joseph’s
Type of care:
AL
MC
SNF
RC
Community:
Jersey City (Journal Square)
Bed Count:
139
Pets Allowed:
No
Operator:
CHESTER, ERNEST
CCN:
315452
Occupancy:
77.0%
Home Revenue:
$19,379,385.00
Payroll Costs:
$8,013,894.00
Payroll %:
41.4%
Avg Residents/Day:
130.80
Overall Rating:
Adj Nurse Hours:
4.0441
Health Insp Rating:
Staffing Rating:
QM Rating:
Number of Fines:
32
Citations:
15
Severe Citations:
1
RN share vs State Avg:
+142%
+142%
Staffing vs State Avg:
+4%
+4%
Occupancy vs State Avg:
0%
Bed Options:
Private / Semi-Private Rooms
Places of interest near Shore Pointe Care Center
0.6 miles from city center — 4.03 miles to nearest hospital (Fresenius Medical Care at Monmouth Acute)
139 Grant Ave, Eatontown, NJ 07724
Calculate Travel Distance to Shore Pointe Care Center
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Staffing Data
Source: CMS Payroll-Based Journal (Q2 2025)
115
Total Staff
109
Employees
6
Contractors
50,942
Total Hours (Quarter)
66
Avg Staff/Day
8.5
Avg Shift (hrs)
Nursing Staff Breakdown
| Role ⓘ | Count ⓘ | Avg Shift (hrs) ⓘ | Uses Contractors? ⓘ |
|---|---|---|---|
| Registered Nurse | 20 | 8 | No |
| Licensed Practical Nurse | 11 | 9.4 | No |
| Certified Nursing Assistant | 59 | 8.9 | Yes |
Staff by Category
Administration ⓘ
2 staff
7.5hs shift avg
Nursing Staff ⓘ
91 staff
8.8hs shift avg
Physicians & Practitioners ⓘ
3 staff
8hs shift avg
Therapy Services ⓘ
6 staff
6.9hs shift avg
Activities & Recreation ⓘ
1 staff
1.6hs shift avg
Social Services ⓘ
2 staff
4.6hs shift avg
Dietary Services ⓘ
9 staff
8hs shift avg
Other Services ⓘ
1 staff
8hs shift avg
Contractor Analysis
5.1%
of total hours from contractors
2,599 contractor hours this quarter
Certified Nursing Assistant: 3
Feeding Assistant: 1
Occupational Therapy Aide: 1
Medical Director: 1
| Role ⓘ | Employees ⓘ | Contractors ⓘ | Total Staff ⓘ | Total Hours ⓘ | Days Worked ⓘ | % of Days ⓘ | Avg Shift (hrs) ⓘ |
|---|---|---|---|---|---|---|---|
| Certified Nursing Assistant | 56 | 3 | 59 | 28,293 | 91 | 100% | 8.9 |
| Registered Nurse | 20 | 0 | 20 | 8,685 | 91 | 100% | 8 |
| Licensed Practical Nurse | 11 | 0 | 11 | 5,765 | 91 | 100% | 9.4 |
| Other Dietary Services Staff | 9 | 0 | 9 | 3,834 | 91 | 100% | 8 |
| Physical Therapy Assistant | 2 | 0 | 2 | 842 | 65 | 71% | 7.1 |
| Respiratory Therapy Technician | 2 | 0 | 2 | 827 | 71 | 78% | 6.9 |
| Administrator | 1 | 0 | 1 | 520 | 65 | 71% | 8 |
| Mental Health Service Worker | 1 | 0 | 1 | 512 | 64 | 70% | 8 |
| Clinical Nurse Specialist | 1 | 0 | 1 | 496 | 62 | 68% | 8 |
| Nurse Practitioner | 2 | 0 | 2 | 456 | 57 | 63% | 8 |
| Occupational Therapy Aide | 0 | 1 | 1 | 238 | 33 | 36% | 7.2 |
| Qualified Social Worker | 2 | 0 | 2 | 205 | 45 | 49% | 4.6 |
| Feeding Assistant | 0 | 1 | 1 | 143 | 39 | 43% | 3.7 |
| Medical Director | 0 | 1 | 1 | 65 | 13 | 14% | 5 |
| Respiratory Therapist | 1 | 0 | 1 | 53 | 12 | 13% | 4.4 |
| Therapeutic Recreation Specialist | 1 | 0 | 1 | 8 | 5 | 5% | 1.6 |
Health Inspection History
Inspections
Total health citations
26
Citations per inspection
6.5
Health citations are formal notices following inspections when they fail to comply with safety and care standards.
20 of 26 citations resulted from standard inspections; 1 of 26 resulted from complaint investigations; and 5 of 26 came from combined inspections (standard and complaint).
Breakdown of citation severity (last 3 years)
Critical Health citations
1
1
43% worse than New Jersey averageNew Jersey average: 0.7
Serious Health citations
1
1
150% worse than New Jersey averageNew Jersey average: 0.4
1 critical citation
1 serious citation
23 moderate citations
1 minor citation
Citations history (last 3 years)
Quality of Care critical citation
Nov 17, 2025
Abuse/Neglect moderate citation
Jan 09, 2025
Corrected
Administration minor citation
Jan 09, 2025
Corrected
Infection Control moderate citation
Jan 09, 2025
Corrected
Data sourced from CMS Health Deficiencies reports. Citation severity codes range from A (least serious) to L (most serious). Immediate Jeopardy (J-L) citations indicate situations where the facility's noncompliance has placed residents at risk of death or serious harm.
Facility Characteristics
Source: CMS Long-Term Care Facility Characteristics (Data as of Jan 2026)
Ownership: For-Profit Partnership
Resident Census by Payment Source
131
Total Residents
Medicare
6
(4.6%)
ⓘ
Medicaid
120
(91.6%)
ⓘ
Private Pay/Other
5
(3.8%)
ⓘ
Programs & Services
Residents' Group
ⓘ
Family Engagement
Active councils help families stay involved in care decisions and facility operations.
Active
Resident Council
ⓘ
Quality of care over time
These measures show how residents usually do over time at this home, based on health outcomes and preventive care.
High-risk clinical events score
A composite score based on pressure ulcers, falls with injury, weight loss, walking ability decline, and activities of daily living decline.
4.4
A composite score based on pressure ulcers, falls with injury, weight loss, walking ability decline, and activities of daily living decline.
4.4
36% better than New Jersey averageNew Jersey average: 6.8
Functional decline score
A composite score based on activities of daily living decline, walking ability decline, and incontinence.
10.3
A composite score based on activities of daily living decline, walking ability decline, and incontinence.
10.3
17% better than New Jersey averageNew Jersey average: 12.4
Long-stay resident measures
Need for Help with Daily Activities Increased
Percent of long-stay residents whose need for help with daily activities has increased
6.9%
Percent of long-stay residents whose need for help with daily activities has increased
6.9%
31% better than New Jersey averageNew Jersey average: 10.1%
Walking Ability Worsened
Percent of long-stay residents whose ability to move independently worsened
4.8%
Percent of long-stay residents whose ability to move independently worsened
4.8%
57% better than New Jersey averageNew Jersey average: 11.0%
Low Risk Residents with Bowel/Bladder Incontinence
Percent of low risk long-stay residents who lose control of their bowels or bladder
19.2%
Percent of low risk long-stay residents who lose control of their bowels or bladder
19.2%
20% worse than New Jersey averageNew Jersey average: 16.0%
Falls with Major Injury
Percent of long-stay residents experiencing one or more falls with major injury
1.1%
Percent of long-stay residents experiencing one or more falls with major injury
1.1%
54% better than New Jersey averageNew Jersey average: 2.4%
High Risk Residents with Pressure Ulcers
Percent of long-stay high risk residents with pressure ulcers
3.6%
Percent of long-stay high risk residents with pressure ulcers
3.6%
41% better than New Jersey averageNew Jersey average: 6.1%
Urinary Tract Infection
Percent of long-stay residents with a urinary tract infection
0.4%
Percent of long-stay residents with a urinary tract infection
0.4%
60% better than New Jersey averageNew Jersey average: 1.0%
Lost Too Much Weight
Percent of long-stay residents who lose too much weight
5.5%
Percent of long-stay residents who lose too much weight
5.5%
19% worse than New Jersey averageNew Jersey average: 4.6%
Depressive Symptoms
Percent of long-stay residents who have depressive symptoms
7.5%
Percent of long-stay residents who have depressive symptoms
7.5%
33% better than New Jersey averageNew Jersey average: 11.3%
Antipsychotic Use
Percent of long-stay residents who received an antipsychotic medication
7.3%
Percent of long-stay residents who received an antipsychotic medication
7.3%
34% better than New Jersey averageNew Jersey average: 11.1%
Pneumococcal Vaccine
Percent of long-stay residents assessed and appropriately given the pneumococcal vaccine
93.5%
Percent of long-stay residents assessed and appropriately given the pneumococcal vaccine
93.5%
In line with New Jersey averageNew Jersey average: 93.0%
Influenza Vaccine
Percent of long-stay residents assessed and appropriately given the seasonal influenza vaccine
98.0%
Percent of long-stay residents assessed and appropriately given the seasonal influenza vaccine
98.0%
In line with New Jersey averageNew Jersey average: 97.2%
Short-stay resident measures
Pneumococcal Vaccine
Percent of short-stay residents assessed and appropriately given the pneumococcal vaccine
61.5%
Percent of short-stay residents assessed and appropriately given the pneumococcal vaccine
61.5%
22% worse than New Jersey averageNew Jersey average: 78.9%
Antipsychotic medication increase
Percent of short-stay residents who newly received an antipsychotic medication
0.0%
Percent of short-stay residents who newly received an antipsychotic medication
0.0%
100% better than New Jersey averageNew Jersey average: 1.2%
Influenza Vaccine
Percent of short-stay residents assessed and appropriately given the seasonal influenza vaccine
66.7%
Percent of short-stay residents assessed and appropriately given the seasonal influenza vaccine
66.7%
17% worse than New Jersey averageNew Jersey average: 80.1%
Quality measures are calculated from Minimum Data Set (MDS) assessments. For most measures, lower percentages indicate better care quality.
Penalties and fines
Federal penalties imposed by CMS for regulatory violations, including civil money penalties (fines) and denials of payment for new Medicare/Medicaid admissions.
Source: CMS Penalties Database (Data as of Jan 2026)
Total fines amount
$28K
64% lower than New Jersey averageNew Jersey average: $77K
Number of fines
1
50% fewer fines than New Jersey averageNew Jersey average: 2.0
Payment Denials
Serious action where Medicare and/or Medicaid temporarily stops payments for new residents until issues are fixed.
0
Serious action where Medicare and/or Medicaid temporarily stops payments for new residents until issues are fixed.
0
100% fewer payment denials than New Jersey averageNew Jersey average: 0.1
Fines amount comparison
Fines amount comparison
This facility
$28K
New Jersey average
$77K
Penalty History
Penalties are imposed by CMS for violations of federal nursing home regulations.
Civil Money Penalty
Fines imposed for noncompliance, which can be assessed per day or per instance of violation.
Jan 9, 2025
Fines imposed for noncompliance, which can be assessed per day or per instance of violation.
Jan 9, 2025
$28K
Last updated: Jan 2026
Financial Trends
Historical financial and operational data for Shore Pointe Care Center based on CMS SNF Cost Reports.
Occupancy Rate
83.9%
↓ 1.7pp vs 2022
Net Income
-$1,492,177
↓ ~$1.3M vs 2022
Total Payroll
$10,624,714
↑ ~$1.1M vs 2022
Profit Margin
-9.2%
↓ 7.8pp vs 2022
Loading trend charts...
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