Occupancy rate
74%
In line with New Jersey averageMostly long-term care residents
Most residents stay for extended periods and receive ongoing daily care.
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Nursing Home in New Jersey
CMS overall rating
The Overall CMS Rating combines results from health inspections, staffing levels and quality measures. Health inspections carry the most weight. Staffing and quality scores can increase or decrease the final rating based on performance compared to state and national standards.
The Overall CMS Rating combines results from health inspections, staffing levels and quality measures. Health inspections carry the most weight. Staffing and quality scores can increase or decrease the final rating based on performance compared to state and national standards.
Shore Pointe Care Center
Nursing Home in New Jersey
CMS overall rating
The Overall CMS Rating combines results from health inspections, staffing levels and quality measures. Health inspections carry the most weight. Staffing and quality scores can increase or decrease the final rating based on performance compared to state and national standards.
The Overall CMS Rating combines results from health inspections, staffing levels and quality measures. Health inspections carry the most weight. Staffing and quality scores can increase or decrease the final rating based on performance compared to state and national standards.
Shore Pointe Care Center
Overview of Shore Pointe Care Center
Located in Eatontown, New Jersey, Shore Pointe Care Center offers a comprehensive approach to healing, focusing on the mind, body, and soul. Whether you need short-term rehabilitation, subacute care, or long-term care, their dedicated staff is available 24/7 to provide compassionate and professional attention. Shore Pointe prioritizes a holistic approach. Their team, including nurses, physicians, rehabilitation therapists, social workers, and dietitians, collaborate to create personalized care plans for each resident. The center fosters a warm and caring atmosphere, ensuring residents feel comfortable and supported. Their services cater to various needs:
Subacute Care: Ideal for those recovering from a hospital stay and needing rehabilitation before returning home.
Long-Term Care: Provides 24/7 care and support for individuals who require more assistance than assisted living facilities offer.
Memory Care: Their dedicated Memory Support community caters to the specific needs of residents with dementia, Alzheimer’s, and other memory impairments.
Shore Pointe Care Center welcomes you to explore their services and experience their commitment to providing the highest level of care for your loved ones.
Quality ratings
The Overall CMS Rating combines results from health inspections, staffing levels and quality measures. Health inspections carry the most weight. Staffing and quality scores can increase or decrease the final rating based on performance compared to state and national standards.
Based on the results of the facility's three most recent standard inspections and any complaint investigations. CMS reviews the number, scope, and severity of deficiencies, with more recent findings weighted more heavily.
Measures average nursing staff hours per resident per day, including Registered Nurses (RNs) and total nursing staff. Ratings are adjusted based on the level of care residents require and are compared to state and national benchmarks.
Based on clinical and physical health indicators reported to CMS, such as hospital readmissions, falls, pressure ulcers, and improvements in mobility. These measures reflect how well residents' health needs are being managed.
Nursing care per resident
This shows how many total hours of nursing staff time are available per resident each day. Higher numbers usually mean more staff support.
Capacity and availability
Medium-capacity home
Offers a balance of services and community atmosphere.
Total beds
178
This home usually has availability
Lower occupancy suggests more openings may be available.
Occupancy rate
73.6%
Residents per day (avg)
135
Occupancy rate
73.6%
Residents per day (avg)
135
Who this home usually serves
Show admissions and discharges
TYPE OF STAY
Might be optimal for
Long-term daily care
Ongoing support needs
Breakdown by payment type
Medicare
29% of new residents, usually for short-term rehab.
Typical stay
1 months
Private pay
20% of new residents, often for short stays.
Typical stay
3 - 4 months
Medicaid
51% of new residents, often for long-term daily care.
Typical stay
1 years
Finances and operations
Privately-owned community
Operated by a partnership between two or more business owners.
Home revenue
$16.4M
Operating loss
-$1.5M
Privately-owned community
Operated by a partnership between two or more business owners.
Home revenue
$16,446,361.00
Operating loss
$-1,492,177.00
Payroll costs
The portion of the home's budget spent on staff, including nurses, caregivers, and other employees who support care and operations.
$8.1M
The portion of the home's budget spent on staff, including nurses, caregivers, and other employees who support care and operations.
Other operating costs
All remaining costs needed to run the home, such as food, utilities, building maintenance, supplies and administrative expenses.
$9.8M
All remaining costs needed to run the home, such as food, utilities, building maintenance, supplies and administrative expenses.
Total costs
$17.9M
178-bed community
A large-scale community that may provide a wide range of amenities, services, and structured programs.
Walk Score: 35 / 100
Somewhat walkable. A few nearby services may be reachable on foot, but most trips require transportation.
About this community
Occupancy
In line with New Jersey averageOccupied beds
131 / 178
Average residents
119 per day
Facility TypeLong Term Care Facility
StatusActive
ExpirationOctober 31, 2026
License Number61305
Shore Pointe Care Center is legally operated by Gateway Care Center Llc, and administrated by Mr. MICHAEL CAPUANO.
Officers
Officers are individuals or entities with formal legal or financial responsibility for the organization that owns this facility
Esther Rosenberg, Jonathan Rosenberg
Long Term Care
178 units
Total beds
178 units
Accept Medicaid
Accept Medicare
Rehabilitation Services
Short-Term Rehab
Skilled Nursing
24-Hour Staffing
Subacute Care
Long Term Care
Specific ProgramsSubacute Care, Long Term Care, Memory Care
Operating HoursAdmissions accepted 24/7
Access & Eligibility
Ways to qualify for care at this community, including accepted programs and payment options.
Medicaid Accepted
This facility is certified for eligible Medicaid services.
Medicare Accepted
This facility is certified for eligible Medicare services.
Inspection History
In New Jersey, the Department of Health, Health Facilities Evaluation and Licensing conducts mandatory unannounced surveys to ensure facilities provide safe and effective resident care.
10 visits/inspections
2 complaint inspections
8 routine inspections
New Jersey average: 8 visits/inspections
New Jersey average: 6 inspections
Show Inspection Reports
Routine Scope And Severity
G – Moderate-High Concern
On a scale from A (least severe) to L (most severe).
Latest inspection
Date
November 20, 2025
54 deficiencies
Deficiencies indicate regulatory issues. A higher number implies the facility had several areas requiring improvement.
New Jersey average: 18 deficiencies
44 deficiencies identified during routine visits
Deficiencies indicate regulatory issues. A higher number implies the facility had several areas requiring improvement.
New Jersey average: 18 deficiencies
Health Inspection History
Inspections
Total health inspections
4
New Jersey average 4
Last Health inspection on Nov 2025
Total health citations
26
New Jersey average 20.9
Citations per inspection
6.5
New Jersey average 5.35
Health citations are formal notices following inspections when they fail to comply with safety and care standards.
20 of 26 citations resulted from standard inspections; 1 of 26 resulted from complaint investigations; and 5 of 26 came from combined inspections (standard and complaint).
Breakdown of citation severity (last 3 years)
Critical Health citations
1
1
43% worse than New Jersey averageNew Jersey average: 0.7
Serious Health citations
1
1
150% worse than New Jersey averageNew Jersey average: 0.4
1 critical citation
1 serious citation
23 moderate citations
1 minor citation
Citations history (last 3 years)
Quality of Care critical citation
Issues related to how well residents receive appropriate treatment and support for their medical and daily care needs.
Nov 17, 2025
Issues related to how well residents receive appropriate treatment and support for their medical and daily care needs.
Nov 17, 2025
Abuse/Neglect moderate citation
Issues related to protecting resident's from harm, including abuse, neglect, or mistreatment.
Jan 09, 2025
Issues related to protecting resident's from harm, including abuse, neglect, or mistreatment.
Jan 09, 2025
Corrected
Administration minor citation
Issues related to how the facility is managed, including policies, procedures, and compliance with regulations.
Jan 09, 2025
Issues related to how the facility is managed, including policies, procedures, and compliance with regulations.
Jan 09, 2025
Corrected
Infection Control moderate citation
Issues related to preventing and controlling infections, including hygiene practices and safety protocols.
Jan 09, 2025
Issues related to preventing and controlling infections, including hygiene practices and safety protocols.
Jan 09, 2025
Corrected
Data sourced from CMS Health Deficiencies reports. Citation severity codes range from A (least serious) to L (most serious). Immediate Jeopardy (J-L) citations indicate situations where the facility's noncompliance has placed residents at risk of death or serious harm.
Compare Nursing Homes around New Jersey The information below is reported by the New Jersey Department of Health, Health Facilities Evaluation and Licensing.
Filter by care type
Peace Care St. Ann‘s
AL
Assisted Living A licensed, long-term care setting for seniors or individuals with disabilities who need help with daily activities — like bathing, dressing, and medication management — but not 24-hour skilled nursing. Offers housing, meals, and around-the-clock support while aiming to maximize resident independence.
MC
Memory Care Secured, specialized care for people living with Alzheimer's or dementia. Staff trained in cognitive impairment, with higher staff-to-resident ratios and an environment designed to reduce confusion and wandering risk.
NH
Nursing Home Licensed facility providing 24/7 skilled nursing care for residents with complex, ongoing medical needs. Staffed by RNs, LPNs, and CNAs. Inspected and star-rated annually by CMS. Accepts Medicare (short-term rehab) and Medicaid (long-term care).
RC
Respite Care Short-term temporary care — days to weeks — to give family caregivers a break. Full care provided during the stay. Often used after hospitalization or to trial a facility before a permanent placement decision.
Jersey City (Greenville)
120
90.8%
+18%
4.07
+5%
0
12
3.0
0
111
-
86
Peace Care Inc
$21.7M
$7.2M
33.2%
315413
Private / Semi-Private Rooms
Bartley Healthcare Nursing and Rehabilitation Center
NH
Nursing Home Licensed facility providing 24/7 skilled nursing care for residents with complex, ongoing medical needs. Staffed by RNs, LPNs, and CNAs. Inspected and star-rated annually by CMS. Accepts Medicare (short-term rehab) and Medicaid (long-term care).
Jackson Township
234
80.8%
+5%
3.49
-10%
0
12
2.4
0
204
A+
19
Bartley Operator Holdco Llc
$31.3M
$9.3M
29.8%
315288
-
Shore Pointe Care Center
MC
Memory Care Secured, specialized care for people living with Alzheimer's or dementia. Staff trained in cognitive impairment, with higher staff-to-resident ratios and an environment designed to reduce confusion and wandering risk.
NH
Nursing Home Licensed facility providing 24/7 skilled nursing care for residents with complex, ongoing medical needs. Staffed by RNs, LPNs, and CNAs. Inspected and star-rated annually by CMS. Accepts Medicare (short-term rehab) and Medicaid (long-term care).
Eatontown
178
83.9%
+9%
4.41
+14%
1
26
6.5
2
135
-
35
Gateway Care Center, Llc
$16.3M
$8.1M
49.7%
315177
-
Peace Care St. Joseph’s
AL
Assisted Living A licensed, long-term care setting for seniors or individuals with disabilities who need help with daily activities — like bathing, dressing, and medication management — but not 24-hour skilled nursing. Offers housing, meals, and around-the-clock support while aiming to maximize resident independence.
MC
Memory Care Secured, specialized care for people living with Alzheimer's or dementia. Staff trained in cognitive impairment, with higher staff-to-resident ratios and an environment designed to reduce confusion and wandering risk.
NH
Nursing Home Licensed facility providing 24/7 skilled nursing care for residents with complex, ongoing medical needs. Staffed by RNs, LPNs, and CNAs. Inspected and star-rated annually by CMS. Accepts Medicare (short-term rehab) and Medicaid (long-term care).
RC
Respite Care Short-term temporary care — days to weeks — to give family caregivers a break. Full care provided during the stay. Often used after hospitalization or to trial a facility before a permanent placement decision.
Jersey City (Journal Square)
139
77.0%
0%
4.04
+4%
32
15
7.5
1
131
-
97
Chester, Ernest
$19.4M
$8.0M
41.4%
315452
Private / Semi-Private Rooms
Bridgeway Care and Rehabilitation Center at Bridgewater
NH
Nursing Home Licensed facility providing 24/7 skilled nursing care for residents with complex, ongoing medical needs. Staffed by RNs, LPNs, and CNAs. Inspected and star-rated annually by CMS. Accepts Medicare (short-term rehab) and Medicaid (long-term care).
Bridgewater (Bradley Gardens)
151
-
-
-
-
0
0
0.0
0
-
-
27
Bridgeway, Inc.
-
-
-
-
-
Places of interest near Shore Pointe Care Center
0.6 miles from city center — 4.03 miles to nearest hospital (Fresenius Medical Care at Monmouth Acute)
139 Grant Ave, Eatontown, NJ 07724
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Staffing Data (Q2 2025)
This data corresponds to Q2 2025 and is based on CMS Payroll-Based Journal.
Total staff
115
Employees
109
Contractors
6
Staff to resident ratio
0.88:1
51% worse than New Jersey averageNew Jersey average ratio: 1.77:1
Avg staff/day
66
Average shift
8.5 hours
6% better than New Jersey averageNew Jersey average: 8 hours
Total staff hours (quarter)
50,942
Nursing staff breakdown
Registered Nurse
Manages medical care and health needs.
Total count
20
Average shift length
Average shift length. Calculated as total hours divided by days worked and average staff per day.
8 hours
Average shift length. Calculated as total hours divided by days worked and average staff per day.
8 hoursNo contractors work on this role.
Licensed Practical Nurse
Assists with medical care and medications.
Total count
11
Average shift length
Average shift length. Calculated as total hours divided by days worked and average staff per day.
9.4 hours
Average shift length. Calculated as total hours divided by days worked and average staff per day.
9.4 hoursNo contractors work on this role.
Certified Nursing Assistant
Helps with daily care and mobility.
Total count
59
Average shift length
Average shift length. Calculated as total hours divided by days worked and average staff per day.
8.9 hours
Average shift length. Calculated as total hours divided by days worked and average staff per day.
8.9 hoursThis role is partially covered by contractors.
Contractor staffing
Total hours from contractors
5.1%
2,599 contractor hours this quarter
Certified Nursing Assistant: 3
Feeding Assistant: 1
Occupational Therapy Aide: 1
Medical Director: 1
Staff by category
| Certified Nursing Assistant | 56 | 3 | 59 | 28,293 | 91 | 100% | 8.9 |
| Registered Nurse | 20 | 0 | 20 | 8,685 | 91 | 100% | 8 |
| Licensed Practical Nurse | 11 | 0 | 11 | 5,765 | 91 | 100% | 9.4 |
| Other Dietary Services Staff | 9 | 0 | 9 | 3,834 | 91 | 100% | 8 |
| Physical Therapy Assistant | 2 | 0 | 2 | 842 | 65 | 71% | 7.1 |
| Respiratory Therapy Technician | 2 | 0 | 2 | 827 | 71 | 78% | 6.9 |
| Administrator | 1 | 0 | 1 | 520 | 65 | 71% | 8 |
| Mental Health Service Worker | 1 | 0 | 1 | 512 | 64 | 70% | 8 |
| Clinical Nurse Specialist | 1 | 0 | 1 | 496 | 62 | 68% | 8 |
| Nurse Practitioner | 2 | 0 | 2 | 456 | 57 | 63% | 8 |
| Occupational Therapy Aide | 0 | 1 | 1 | 238 | 33 | 36% | 7.2 |
| Qualified Social Worker | 2 | 0 | 2 | 205 | 45 | 49% | 4.6 |
| Feeding Assistant | 0 | 1 | 1 | 143 | 39 | 43% | 3.7 |
| Medical Director | 0 | 1 | 1 | 65 | 13 | 14% | 5 |
| Respiratory Therapist | 1 | 0 | 1 | 53 | 12 | 13% | 4.4 |
| Therapeutic Recreation Specialist | 1 | 0 | 1 | 8 | 5 | 5% | 1.6 |
59 Certified Nursing Assistant
% of Days
100%
20 Registered Nurse
% of Days
100%
11 Licensed Practical Nurse
% of Days
100%
9 Other Dietary Services Staff
% of Days
100%
2 Physical Therapy Assistant
% of Days
71%
2 Respiratory Therapy Technician
% of Days
78%
1 Administrator
% of Days
71%
1 Mental Health Service Worker
% of Days
70%
1 Clinical Nurse Specialist
% of Days
68%
2 Nurse Practitioner
% of Days
63%
1 Occupational Therapy Aide
% of Days
36%
2 Qualified Social Worker
% of Days
49%
1 Feeding Assistant
% of Days
43%
1 Medical Director
% of Days
14%
1 Respiratory Therapist
% of Days
13%
1 Therapeutic Recreation Specialist
% of Days
5%
Facility Characteristics
Source: CMS Long-Term Care Facility Characteristics (Data as of Jan 2026)
Total census
131 residents
Residents by payment source
Medicare
6 residents (4.6%)
Medicaid
120 residents (91.6%)
Private pay or other
5 residents (3.8%)
Programs & Services
Residents' Group
Residents meet regularly to discuss policies, care quality, and activities
Active Resident Council
Organized group of residents that meets regularly to discuss facility policies, quality of life, and activities.
Data sourced from CMS Long-Term Care Facility Characteristics quarterly report. Payer mix reflects the current resident census by primary payment source.
Quality of care over time
These measures show how residents usually do over time at this home, based on health outcomes and preventive care.
High-risk clinical events score
A composite score based on pressure ulcers, falls with injury, weight loss, walking ability decline, and activities of daily living decline.
4.4
A composite score based on pressure ulcers, falls with injury, weight loss, walking ability decline, and activities of daily living decline.
4.4
36% better than New Jersey averageNew Jersey average: 6.8
Functional decline score
A composite score based on activities of daily living decline, walking ability decline, and incontinence.
10.3
A composite score based on activities of daily living decline, walking ability decline, and incontinence.
10.3
17% better than New Jersey averageNew Jersey average: 12.4
Long-stay resident measures
Need for Help with Daily Activities Increased
Percent of long-stay residents whose need for help with daily activities has increased
6.9%
Percent of long-stay residents whose need for help with daily activities has increased
6.9%
31% better than New Jersey averageNew Jersey average: 10.1%
Walking Ability Worsened
Percent of long-stay residents whose ability to move independently worsened
4.8%
Percent of long-stay residents whose ability to move independently worsened
4.8%
57% better than New Jersey averageNew Jersey average: 11.0%
Low Risk Residents with Bowel/Bladder Incontinence
Percent of low risk long-stay residents who lose control of their bowels or bladder
19.2%
Percent of low risk long-stay residents who lose control of their bowels or bladder
19.2%
20% worse than New Jersey averageNew Jersey average: 16.0%
Falls with Major Injury
Percent of long-stay residents experiencing one or more falls with major injury
1.1%
Percent of long-stay residents experiencing one or more falls with major injury
1.1%
54% better than New Jersey averageNew Jersey average: 2.4%
High Risk Residents with Pressure Ulcers
Percent of long-stay high risk residents with pressure ulcers
3.6%
Percent of long-stay high risk residents with pressure ulcers
3.6%
41% better than New Jersey averageNew Jersey average: 6.1%
Urinary Tract Infection
Percent of long-stay residents with a urinary tract infection
0.4%
Percent of long-stay residents with a urinary tract infection
0.4%
60% better than New Jersey averageNew Jersey average: 1.0%
Lost Too Much Weight
Percent of long-stay residents who lose too much weight
5.5%
Percent of long-stay residents who lose too much weight
5.5%
19% worse than New Jersey averageNew Jersey average: 4.6%
Depressive Symptoms
Percent of long-stay residents who have depressive symptoms
7.5%
Percent of long-stay residents who have depressive symptoms
7.5%
33% better than New Jersey averageNew Jersey average: 11.3%
Antipsychotic Use
Percent of long-stay residents who received an antipsychotic medication
7.3%
Percent of long-stay residents who received an antipsychotic medication
7.3%
34% better than New Jersey averageNew Jersey average: 11.1%
Pneumococcal Vaccine
Percent of long-stay residents assessed and appropriately given the pneumococcal vaccine
93.5%
Percent of long-stay residents assessed and appropriately given the pneumococcal vaccine
93.5%
In line with New Jersey averageNew Jersey average: 93.0%
Influenza Vaccine
Percent of long-stay residents assessed and appropriately given the seasonal influenza vaccine
98.0%
Percent of long-stay residents assessed and appropriately given the seasonal influenza vaccine
98.0%
In line with New Jersey averageNew Jersey average: 97.2%
Short-stay resident measures
Pneumococcal Vaccine
Percent of short-stay residents assessed and appropriately given the pneumococcal vaccine
61.5%
Percent of short-stay residents assessed and appropriately given the pneumococcal vaccine
61.5%
22% worse than New Jersey averageNew Jersey average: 78.9%
Antipsychotic medication increase
Percent of short-stay residents who newly received an antipsychotic medication
0.0%
Percent of short-stay residents who newly received an antipsychotic medication
0.0%
100% better than New Jersey averageNew Jersey average: 1.2%
Influenza Vaccine
Percent of short-stay residents assessed and appropriately given the seasonal influenza vaccine
66.7%
Percent of short-stay residents assessed and appropriately given the seasonal influenza vaccine
66.7%
17% worse than New Jersey averageNew Jersey average: 80.1%
Quality measures are calculated from Minimum Data Set (MDS) assessments. For most measures, lower percentages indicate better care quality.
Penalties and fines
Federal penalties imposed by CMS for regulatory violations, including civil money penalties (fines) and denials of payment for new Medicare/Medicaid admissions.
Source: CMS Penalties Database (Data as of Jan 2026)
Total fines amount
$28K
64% lower than New Jersey averageNew Jersey average: $77K
Number of fines
1
50% fewer fines than New Jersey averageNew Jersey average: 2.0
Payment Denials
Serious action where Medicare and/or Medicaid temporarily stops payments for new residents until issues are fixed.
0
Serious action where Medicare and/or Medicaid temporarily stops payments for new residents until issues are fixed.
0
100% fewer payment denials than New Jersey averageNew Jersey average: 0.1
Fines amount comparison
Fines amount comparison
This facility
$28K
New Jersey average
$77K
Penalty History
Penalties are imposed by CMS for violations of federal nursing home regulations.
Civil Money Penalty
Fines imposed for noncompliance, which can be assessed per day or per instance of violation.
Jan 9, 2025
Fines imposed for noncompliance, which can be assessed per day or per instance of violation.
Jan 9, 2025
$28K
Last updated: Jan 2026
Financial Trends
Historical financial and operational data for Shore Pointe Care Center based on CMS SNF Cost Reports.
Occupancy Rate
83.9%
↓ 1.7pp vs 2022
Net Income
-$1,492,177
↓ ~$1.3M vs 2022
Total Payroll
$10,624,714
↑ ~$1.1M vs 2022
Profit Margin
-9.2%
↓ 7.8pp vs 2022
Loading trend charts...
Guides for Better Senior Living
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Understanding Senior Living Costs: Pricing Models, Discounts & Financial Assistance
Financial Aid for New Jersey Seniors
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