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Shore Pointe Care Center

Nursing Home, Hospice Care, Memory Care, Palliative Care & Respite Care · Eatontown, NJ

CMS overall rating

139 Grant Ave, Eatontown, NJ 07724 View map

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Shore Pointe Care Center accepts Medicaid, Medicare, and private pay.

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Shore Pointe Care Center accepts Medicaid, Medicare, and private pay.

Overview of Shore Pointe Care Center

Located in Eatontown, New Jersey, Shore Pointe Care Center offers a comprehensive approach to healing, focusing on the mind, body, and soul. Whether you need short-term rehabilitation, subacute care, or long-term care, their dedicated staff is available 24/7 to provide compassionate and professional attention. Shore Pointe prioritizes a holistic approach. Their team, including nurses, physicians, rehabilitation therapists, social workers, and dietitians, collaborate to create personalized care plans for each resident. The center fosters a warm and caring atmosphere, ensuring residents feel comfortable and supported. Their services cater to various needs:

Subacute Care: Ideal for those recovering from a hospital stay and needing rehabilitation before returning home.

Long-Term Care: Provides 24/7 care and support for individuals who require more assistance than assisted living facilities offer.

Memory Care: Their dedicated Memory Support community caters to the specific needs of residents with dementia, Alzheimer’s, and other memory impairments.

Shore Pointe Care Center welcomes you to explore their services and experience their commitment to providing the highest level of care for your loved ones.

Facility Direct Line (732) 542-4700

Quality ratings

Measured by Centers for Medicare & Medicaid Services (CMS)

Staffing hours breakdown

Hours per resident per day — compared to state averages

Total nursing care / resident

4h 25m per day

vs avg

4 of 6 metrics below state avg

Standout metric Weekend RN is +55% above state avg

Staff type	Hours / Day / Resident	vs state avg
Registered Nurse (RN) RNs hold the highest nursing license and can assess residents, interpret test results, and direct care plans. More RN hours per day often signals stronger clinical oversight and faster response to health changes.	48m per day	▲ 17% State avg: 41m per day · National avg: 41m per day
LPN / LVN Licensed Practical Nurses (LPNs) or Licensed Vocational Nurses (LVNs) deliver routine hands-on care — medication administration, wound dressing, and monitoring vital signs. They work under RN supervision and make up a large share of daily bedside care.	28m per day	▼ 51% State avg: 56m per day · National avg: 52m per day
Nurse Aide Certified Nurse Aides (CNAs) provide the most direct day-to-day assistance: bathing, dressing, feeding, and mobility. Nurse aide hours are typically the largest staffing category and directly affect residents' quality of life.	2h 3m per day	▼ 8% State avg: 2h 14m per day · National avg: 2h 21m per day
Weekend Total Nursing Combined nursing hours (RN + LPN + Nurse Aide) per resident per day on weekends. Staffing often drops on weekends — this figure reveals whether the facility maintains adequate coverage outside of weekday hours.	2h 54m per day	▼ 16% State avg: 3h 27m per day · National avg: 3h 26m per day
Physical Therapist Hours per resident per day provided by licensed Physical Therapists (PTs) or PT Assistants. PT services help residents recover mobility after injury or illness and are especially important for post-acute (short-stay) rehabilitation.	3m per day	▼ 56% State avg: 6m per day · National avg: 4m per day
Weekend RN Registered nurse hours specifically on weekends. Facilities sometimes reduce RN presence on Saturdays and Sundays — a low weekend RN figure compared to weekday hours can indicate reduced clinical oversight when most administrative staff are absent.	45m per day	▲ 55% State avg: 29m per day · National avg: 29m per day

Capacity and availability

221 days

178-bed community

A large-scale community that may provide a wide range of amenities, services, and structured programs.

Walk Score: 35 / 100

Somewhat walkable. A few nearby services may be reachable on foot, but most trips require transportation.

About this community

Occupancy

Occupancy rate

74%

Similar to the New Jersey average: 77%

Occupied beds

131 / 178

Average occupied beds in New Jersey homes 119 beds

Facility TypeLong Term Care Facility

StatusActive

ExpirationOctober 31, 2026

License Number061305

Shore Pointe Care Center is legally operated by Gateway Care Center, and administered by Mr. Michael Capuano.

Officers

Esther Rosenberg, Jonathan Rosenberg

Long Term Care

178 units

Total beds

178 units

Accept Medicaid

Accept Medicare

Rehabilitation Services

Short-Term Rehab

24-Hour Staffing

Subacute Care

Operating HoursAdmissions accepted 24/7

Since 2020 · 6 years of data 54 deficiencies 10 inspections 2 complaint investigations

Inspection Scorecard This scorecard compares key inspection, deficiency, and complaint metrics at this facility against the New Jersey state average. Metrics rated ≥15% worse than average are highlighted in red; those ≥15% better are highlighted in green.

Since 2020 vs. New Jersey state average

Overall vs. NJ average

Latest Inspection November 20, 2025

Deficiencies Deficiencies are formal regulatory issues recorded during state inspections.	This Facility	NJ Average	vs. NJ Avg
Total deficiencies Formal regulatory issues recorded by inspectors across all inspection types.	54	18	This facility has 200% more total deficiencies than a typical New Jersey assisted living residence (54 vs. NJ avg 18).↑ 200% worse
Deficiencies per year Average deficiencies per year since 2020.	9	3	This facility has 200% more deficiencies per year than a typical New Jersey assisted living residence (9 vs. NJ avg 3).↑ 200% worse
Deficiencies per inspection Average deficiencies per inspection.	5.4	2	This facility has 170% more deficiencies per inspection than a typical New Jersey assisted living residence (5.4 vs. NJ avg 2).↑ 170% worse

Deficiency breakdown

44 Routine deficiencies NJ avg: 18.0

Inspections State inspections evaluate whether the facility meets health and safety standards.	This Facility	NJ Average	vs. NJ Avg
Total inspections Combined count of all routine and focused inspections. Excludes complaint investigations.	10	9	This facility has 11% more total inspections than a typical New Jersey assisted living residence (10 vs. NJ avg 9).↑ 11% worse
Complaint investigations On-site investigations triggered by complaints filed with New Jersey regulators.	2	3	This facility has 33% fewer complaint investigations than a typical New Jersey assisted living residence (2 vs. NJ avg 3).↓ 33% better

Inspection Reports Summary An editor-reviewed summary of the themes and findings across this facility's recent inspection reports.

November 17, 2025 complaint investigation found immediate jeopardy due to inadequate supervision after a cognitively impaired resident eloped and was hospitalized.
January 9, 2025 recertification survey cited 8 deficiencies including staffing shortages, medication errors above 7%, infection control failures, and fire safety system issues.
September 29, 2023 survey found multiple care and environment deficiencies including pest infestations, delayed treatments, and incomplete care plans, but facility submitted plans of correction by October 19, 2023.

Show Inspection Reports

Inspections since 2022

Total health inspections 4

State average N/A

Last Health inspection on Nov 2025

Total health citations

State average N/A

Citations per inspection

6.5

State average N/A

Health citations are formal notices following inspections when they fail to comply with safety and care standards.

20 of 26 citations resulted from standard inspections; 1 of 26 resulted from complaint investigations; and 5 of 26 came from combined inspections (standard and complaint).

Breakdown of citation severity (last 4 years)

Critical health citations

In line with State average

State average: N/A

Serious health citations

In line with State average

State average: N/A

1 critical citation State average: N/A

1 serious citation State average: N/A

23 moderate citations State average: N/A

1 minor citation State average: N/A

Citations history (last 4 years)

Quality of Care critical citation Nov 17, 2025

Abuse/Neglect moderate citation Jan 09, 2025

Corrected

Administration minor citation Jan 09, 2025

Corrected

Infection Control moderate citation Jan 09, 2025

Corrected

Total staff 129

Employees 108

Contractors 21

Staff to resident ratio 0.98 : 1

0% compared with State average

State average ratio: 0 : 0

Avg staff/day 63

Average shift 8.6 hours

0% compared with State average

State average: 0 hours

Total staff hours (quarter) 50,009

Nursing staff breakdown

8.4 hours

9.1 hours

9 hours

Contractor staffing

1,183 contractor hours this quarter

Certified Nursing Assistant: 19 Medical Director: 1 Occupational Therapy Aide: 1

Staff by category


Certified Nursing Assistant	47	19	66	26,536	92	100%	9
Registered Nurse	24	0	24	9,397	92	100%	8.4
Licensed Practical Nurse	14	0	14	5,941	92	100%	9.1
Other Dietary Services Staff	10	0	10	3,696	92	100%	7.9
Physical Therapy Assistant	3	0	3	700	68	74%	7.5
Respiratory Therapy Technician	1	0	1	565	67	73%	8.4
Mental Health Service Worker	1	0	1	490	62	67%	7.9
Nurse Practitioner	1	0	1	488	61	66%	8
Clinical Nurse Specialist	1	0	1	473	61	66%	7.8
Administrator	1	0	1	432	54	59%	8
Therapeutic Recreation Specialist	1	0	1	431	64	70%	6.7
Qualified Social Worker	2	0	2	253	54	59%	4.4
Respiratory Therapist	1	0	1	209	30	33%	7
Occupational Therapy Aide	0	1	1	190	26	28%	7.3
Feeding Assistant	1	0	1	143	39	42%	3.7
Medical Director	0	1	1	65	13	14%	5

66 Certified Nursing Assistant

% of Days 100%

24 Registered Nurse

% of Days 100%

14 Licensed Practical Nurse

% of Days 100%

10 Other Dietary Services Staff

% of Days 100%

3 Physical Therapy Assistant

% of Days 74%

1 Respiratory Therapy Technician

% of Days 73%

1 Mental Health Service Worker

% of Days 67%

1 Nurse Practitioner

% of Days 66%

1 Clinical Nurse Specialist

% of Days 66%

1 Administrator

% of Days 59%

1 Therapeutic Recreation Specialist

% of Days 70%

2 Qualified Social Worker

% of Days 59%

1 Respiratory Therapist

% of Days 33%

1 Occupational Therapy Aide

% of Days 28%

1 Feeding Assistant

% of Days 42%

1 Medical Director

% of Days 14%

View All Staffing Data

Total fines amount $28K

64% lower than State average

State average: $77K

Number of fines 1

50% fewer fines than State average

State average: 2.0

Payment Denials 0

100% fewer payment denials than State average

State average: 0.1

Fines amount comparison

This facility $28K

State average $77K

Penalty History

Penalties are imposed by CMS for violations of federal nursing home regulations.

1 penalty in the past 3 years

Jan 9, 2025 · $28K

Civil Money Penalty Jan 9, 2025

$28K

Last updated: Jan 2026

High-risk clinical events score 4.4

36% better than State average

State average: 6.8

Functional decline score 10.3

17% better than State average

State average: 12.4

Long-stay resident measures

Significantly above average State avg: 4.5

Need for Help with Daily Activities Increased 6.9%

31% better than State average

State average: 10.1%

Walking Ability Worsened 4.8%

57% better than State average

State average: 11.0%

Low Risk Residents with Bowel/Bladder Incontinence 19.2%

20% worse than State average

State average: 16.0%

Falls with Major Injury 1.1%

54% better than State average

State average: 2.4%

High Risk Residents with Pressure Ulcers 3.6%

41% better than State average

State average: 6.1%

Urinary Tract Infection 0.4%

60% better than State average

State average: 1.0%

Lost Too Much Weight 5.5%

19% worse than State average

State average: 4.6%

Depressive Symptoms 7.5%

33% better than State average

State average: 11.3%

Antipsychotic Use 7.3%

34% better than State average

State average: 11.1%

Pneumococcal Vaccine 93.5%

In line with State average

State average: 93.0%

Influenza Vaccine 98.0%

In line with State average

State average: 97.2%

Hospitalizations per 1,000 days 2.21

6% worse than State average

State average: 2.08

ED visits per 1,000 days 1.13

In line with State average

State average: 1.12

Short-stay resident measures

Average State avg: 3.8

Pneumococcal Vaccine 61.5%

22% worse than State average

State average: 78.9%

Antipsychotic medication increase 0.0%

100% better than State average

State average: 1.2%

Influenza Vaccine 66.7%

17% worse than State average

State average: 80.1%

Re-hospitalized after SNF stay 18.3%

28% better than State average

State average: 25.4%

Emergency department visits 4.0%

51% better than State average

State average: 8.2%

Falls with major injury 0.0%

100% better than State average

State average: 0.8%

Ability to care for self at discharge 29.0%

46% worse than State average

State average: 53.7%

Successful return to home or community 34.9%

31% worse than State average

State average: 50.6%

Breakdown by payment type

Medicare

29% of new residents, usually for short-term rehab.

Typical stay 1 months

Private pay

20% of new residents, often for short stays.

Typical stay 3 - 4 months

Medicaid

51% of new residents, often for long-term daily care.

Typical stay 1 years

Total residents 131

Medicare

4.6% of residents

Medicaid

120

91.6% of residents

Private pay or other

3.8% of residents

Programs & Services

Residents Group

Residents meet regularly to discuss policies, care quality, and activities

Active Resident Council

Organized group of residents that meets regularly to discuss facility policies, quality of life, and activities.

Financial Trends

Historical financial and operational data for Shore Pointe Care Center from 2011–2023, based on CMS SNF Cost Reports.

Occupancy Rate 83.9% ↓ 1.7pp vs 2022

Net Patient Income -$1.6M ↓ ~$1.2M vs 2022

Payroll Costs $9.7M ↑ ~$1.7M vs 2022

Operating Margin -10.3% ↓ 7.8pp vs 2022

Metric	2011	2012	2013	2014	2015	2016	2017	2018	2019	2020	2021	2022	2023
Occupancy %	86.8%	84.5%	86.1%	89.2%	88.0%	91.4%	89.9%	90.9%	87.7%	71.2%	71.1%	85.6%	83.9%
Beds	178	178	178	178	178	178	178	178	178	178	178	178	178
Net Income	-$640,383	-$410,483	-$28,720	-$389,938	-$24,228	$4,265	-$873,262	-$616,104	-$723,203	$1,538,229	$1,099,011	-$228,017	-$1,492,177
Gross Revenue	$14,974,007	$14,976,392	$14,633,160	$14,948,594	$14,556,404	$15,281,331	$15,448,960	$15,505,910	$15,337,492	$15,357,223	$13,589,150	$16,799,785	$16,304,584
Operating Expenses	$14,627,257	$14,271,675	$14,017,885	$14,429,934	$13,913,501	$14,575,383	$15,484,308	$15,309,230	$15,383,411	$14,248,599	$15,237,951	$16,610,120	$17,459,473
Net Patient Income	-$727,302	-$486,397	-$451,667	-$469,921	-$129,318	-$96,961	-$976,802	-$717,445	-$854,428	$271,897	-$2,245,873	-$410,571	-$1,633,954
Net Patient Revenue	$13,899,955	$13,785,278	$13,566,218	$13,960,013	$13,784,183	$14,478,422	$14,507,506	$14,591,785	$14,528,983	$14,520,496	$12,992,078	$16,199,549	$15,825,519
Payroll Costs	$7,465,705	$7,412,312	$7,488,388	$7,664,196	$7,473,651	$7,442,424	$7,874,122	$7,967,871	$8,062,455	$7,029,028	$7,594,330	$8,006,509	$9,728,780
Operating Margin %	-5.2%	-3.5%	-3.3%	-3.4%	-0.9%	-0.7%	-6.7%	-4.9%	-5.9%	1.9%	-17.3%	-2.5%	-10.3%
Medicare %	9.0%	9.4%	7.2%	7.1%	6.7%	5.6%	6.9%	5.7%	5.2%	14.1%	4.6%	6.2%	4.0%
Medicaid %	80.4%	81.9%	86.4%	88.9%	87.7%	89.8%	88.9%	88.8%	89.0%	79.9%	84.1%	84.9%	86.6%
Private %	10.6%	8.7%	6.4%	4.0%	5.6%	4.6%	4.2%	5.5%	5.8%	6.0%	11.4%	8.9%	9.4%
Net Patient Revenue/Day	$247	$250	$243	$241	$241	$244	$248	$247	$255	$313	$281	$291	$290
Cost/Day	$260	$259	$251	$249	$243	$245	$265	$259	$270	$307	$330	$299	$320
Avg Length of Stay	117.4 days	131.7 days	149.1 days	157.0 days	173.7 days	225.0 days	207.8 days	221.1 days	209.4 days	194.0 days	248.4 days	197.9 days	221.5 days

Finances and operations

Based on CMS SNF Cost Report for fiscal year ending in 12/2023.

Net patient revenue

$15.8M

Net patient income

-$1.6M

For-profit Operated by a business corporation.

Net patient revenue

$15.8M

Net patient income

-$1.6M

Other income

$141.8K

Payroll costs

$9.7M 61.5% of net patient revenue

Other operating costs

$7.7M

Total costs

$17.5M

TYPE OF STAY

Mostly long-term care residents

Most residents stay for extended periods and receive ongoing daily care.

Most new residents arrive under Medicaid (51% of admissions), and a typical Medicaid stay runs around 1 years.

Coverage residents most often arrive under.

Medicare 29%

Private pay 20%

Medicaid 51%

Coverage residents most often leave under.

Medicare 12%

Private pay 25%

Medicaid 63%

0.6 miles from city center Estimated distance in miles from Eatontown's city center to Shore Pointe Care Center's address, calculated via Google Maps.

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The information below is reported by the New Jersey Department of Health, Health Facilities Evaluation and Licensing.


Shore Pointe Care Center	NH HC MC PC RC	Eatontown	-	178	-	35	-
Fellowship Village	NH AL HC IL MC	Basking Ridge	-	67	-	25	Studio / 1 Bed / 2 Bed
Complete Care at Chestnut Hill	NH HC NC PC RC	Passaic	-	111	-	86	Private Suites / Semi-Private Suites
Job Haines Home	NH AL HC NC RC	Bloomfield (Bloomfield Avenue)	-	40	-	85	Studio / 1 Bed / Private / Semi-Private Rooms
Bridgeway Care and Rehabilitation Center at Hillsborough	NH	Hillsborough Township (Hillsborough)	-	129	A+	49	-

Nursing Home Explorer

Who is the owner of Shore Pointe Care Center?

Shore Pointe Care Center is legally operated by Gateway Care Center, and administered by Mr. Michael Capuano.

Is Shore Pointe Care Center in a walkable area?

Shore Pointe Care Center has a walk score of 35. Somewhat walkable. A few nearby services may be reachable on foot, but most trips require transportation.

What is the license number of Shore Pointe Care Center?

According to NJ state health department records, Shore Pointe Care Center's license number is 061305.

When does Shore Pointe Care Center's license expire?

According to NJ state health department records, Shore Pointe Care Center's license expires on October 31, 2026.

What is the occupancy rate at Shore Pointe Care Center?

Shore Pointe Care Center's occupancy is 74%.

Does Shore Pointe Care Center operate as a for-profit or non-profit?

Shore Pointe Care Center is registered as a for-profit in NJ.

Who is the administrator of Shore Pointe Care Center?

Mr. Michael Capuano is the administrator of Shore Pointe Care Center.

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Shore Pointe Care Center

Overview of Shore Pointe Care Center

Quality ratings

Staffing hours breakdown

Capacity and availability

About this community

Occupancy

License Details

Ownership & Operating Entity

Officers

Type Of Units

Payment & Insurance

Therapy & Rehabilitation

Staffing & Medical

Additional Services

Amenities & Lifestyle

Contact Shore Pointe Care Center

Inspection History

Inspection Scorecard This scorecard compares key inspection, deficiency, and complaint metrics at this facility against the New Jersey state average. Metrics rated ≥15% worse than average are highlighted in red; those ≥15% better are highlighted in green.

Deficiencies Deficiencies are formal regulatory issues recorded during state inspections.

Inspections State inspections evaluate whether the facility meets health and safety standards.

Inspection Reports Summary An editor-reviewed summary of the themes and findings across this facility's recent inspection reports.

Health Inspection History

Inspections since 2022

Breakdown of citation severity (last 4 years)

Citations history (last 4 years)

Staffing Data

Nursing staff breakdown

Registered Nurse

Licensed Practical Nurse

Certified Nursing Assistant

Contractor staffing

Staff by category

66 Certified Nursing Assistant

24 Registered Nurse

14 Licensed Practical Nurse

10 Other Dietary Services Staff

3 Physical Therapy Assistant

1 Respiratory Therapy Technician

1 Mental Health Service Worker

1 Nurse Practitioner

1 Clinical Nurse Specialist

1 Administrator

1 Therapeutic Recreation Specialist

2 Qualified Social Worker

1 Respiratory Therapist

1 Occupational Therapy Aide

1 Feeding Assistant

1 Medical Director

Penalties and fines

Fines amount comparison

Fines amount comparison

Penalty History

Quality of care over time

Long-stay resident measures

Short-stay resident measures

Breakdown by payment type

Medicare

Private pay

Medicaid

Facility Characteristics

Programs & Services

Residents Group

Active Resident Council

Financial Trends

Financial Performance

Payroll & Labor Costs

Payer Mix (percentage)

Finances and operations

Who this home usually serves

Mostly long-term care residents

Admissions

Discharges

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