Mostly long-term care residents
Most residents stay for extended periods and receive ongoing daily care.
Most new residents arrive under Medicaid (51% of admissions), and a typical Medicaid stay runs around 1 years.
Shore Pointe Care Center, located on Grant Avenue in Eatontown, New Jersey, is a long-term care community that provides skilled nursing and rehabilitation services. With a 178-bed capacity, it serves older adults seeking either short-term recovery or ongoing long-term care. Operated by Gateway Care Center, the community also accepts Medicare, Medicaid, and private-pay. 131 residents are currently in place, reflecting a 74% occupancy rate, with an average length of stay of 221 days.
Focusing on rehabilitation and subacute care, the community delivers an average of 4 hours and 25 minutes of nursing care per resident each day through a team of registered nurses, licensed practical nurses, and nurse aides. Meanwhile, the surrounding neighborhood has a walkability score of 35, so most errands require transportation.
State inspections have also evaluated staffing, supervision, medication management, infection control, fire safety, environmental maintenance, and care planning, making these important topics for families to discuss when touring the community.
Shore Pointe Care Center is legally operated by Gateway Care Center, and administered by Mr. Michael Capuano.
Esther Rosenberg, Jonathan Rosenberg
In New Jersey, the Department of Health, Health Facilities Evaluation and Licensing conducts mandatory unannounced surveys to ensure facilities provide safe and effective resident care.
Deficiencies
| This Facility | NJ Average | vs. NJ Avg |
|---|---|---|---|
|
Total deficiencies
| 44 | 18 | This facility has 144% more total deficiencies than a typical New Jersey nursing home (44 vs. NJ avg 18).↑ 144% worse |
|
Deficiencies per inspection
| 4.9 | 2 | This facility has 145% more deficiencies per inspection than a typical New Jersey nursing home (4.9 vs. NJ avg 2).↑ 145% worse |
Inspections
| This Facility | NJ Average | vs. NJ Avg |
|---|---|---|---|
|
Total inspections
| 9 | 9 | This facility has total inspections in line with the New Jersey average (9 vs. NJ avg 9).— At avg |
|
Routine inspections
| 8 | 4 | This facility has had 100% more routine inspections than the New Jersey average (8 vs. NJ avg 4). More inspections can mean more regulatory scrutiny rather than worse care.↑ 100% more |
|
Complaint investigations
| 1 | 3 | This facility has 67% fewer complaint investigations than a typical New Jersey nursing home (1 vs. NJ avg 3).↓ 67% better |
State average 4
Last Health inspection on Nov 2025
State average 20.9
State average 5.35
Health citations are formal notices following inspections when they fail to comply with safety and care standards.
20 of 26 citations resulted from standard inspections; 1 of 26 resulted from complaint investigations; and 5 of 26 came from combined inspections (standard and complaint).
State average: 0.7
State average: 0.4
Reporting period: October 1 – December 31, 2025 (Q4 2025). Source: CMS Payroll-Based Journal report.
Manages medical care and health needs.
Assists with medical care and medications.
Helps with daily care and mobility.
Total hours from contractors
1,183 contractor hours this quarter
| Certified Nursing Assistant | 47 | 19 | 66 | 26,536 | 92 | 100% | 9 |
| Registered Nurse | 24 | 0 | 24 | 9,397 | 92 | 100% | 8.4 |
| Licensed Practical Nurse | 14 | 0 | 14 | 5,941 | 92 | 100% | 9.1 |
| Other Dietary Services Staff | 10 | 0 | 10 | 3,696 | 92 | 100% | 7.9 |
| Physical Therapy Assistant | 3 | 0 | 3 | 700 | 68 | 74% | 7.5 |
| Respiratory Therapy Technician | 1 | 0 | 1 | 565 | 67 | 73% | 8.4 |
| Mental Health Service Worker | 1 | 0 | 1 | 490 | 62 | 67% | 7.9 |
| Nurse Practitioner | 1 | 0 | 1 | 488 | 61 | 66% | 8 |
| Clinical Nurse Specialist | 1 | 0 | 1 | 473 | 61 | 66% | 7.8 |
| Administrator | 1 | 0 | 1 | 432 | 54 | 59% | 8 |
| Therapeutic Recreation Specialist | 1 | 0 | 1 | 431 | 64 | 70% | 6.7 |
| Qualified Social Worker | 2 | 0 | 2 | 253 | 54 | 59% | 4.4 |
| Respiratory Therapist | 1 | 0 | 1 | 209 | 30 | 33% | 7 |
| Occupational Therapy Aide | 0 | 1 | 1 | 190 | 26 | 28% | 7.3 |
| Feeding Assistant | 1 | 0 | 1 | 143 | 39 | 42% | 3.7 |
| Medical Director | 0 | 1 | 1 | 65 | 13 | 14% | 5 |
Includes penalties issued in 2025
Federal penalties imposed by CMS for regulatory violations, including civil money penalties (fines) and denials of payment for new Medicare/Medicaid admissions.
Source: CMS Penalties Database (Data as of Jan 2026)
Penalties are imposed by CMS for violations of federal nursing home regulations.
1 penalty in the past 3 years
Jan 9, 2025 · $28K
Last updated: Jan 2026
These measures show how residents usually do over time at this home, based on health outcomes and preventive care.
29% of new residents, usually for short-term rehab.
20% of new residents, often for short stays.
51% of new residents, often for long-term daily care.
Source: CMS Long-Term Care Facility Characteristics (Data as of Jan 2026)
Residents meet regularly to discuss policies, care quality, and activities
Organized group of residents that meets regularly to discuss facility policies, quality of life, and activities.
Historical financial and operational data for Shore Pointe Care Center from 2011–2023, based on CMS SNF Cost Reports.
Key figures below are for fiscal year ending in 12/2023.
Based on CMS SNF Cost Report for fiscal year ending in 12/2023.
Most residents stay for extended periods and receive ongoing daily care.
Most new residents arrive under Medicaid (51% of admissions), and a typical Medicaid stay runs around 1 years.
Coverage residents most often arrive under.
Coverage residents most often leave under.
0.6 miles from city center
Estimated distance in miles from Eatontown's city center to Shore Pointe Care Center's address, calculated via Google Maps.
Add your location
Info below is compiled from CMS reports & the NJ Dept. of Health (NJDOH), senior community websites & trusted data sources such as Walk Score & BBB.
Communities are listed from highest to lowest based on our ranking methodology.
| Job Haines Home | NH AL HC RC SNF | Bloomfield (Bloomfield Avenue) | 40
Facility
40
NJ AVG
125
Rank
#529 / 560 |
97.5%
Facility
97.5%
NJ AVG
74.5
Rank
#15 / 478 | +31% | 6.31
Facility
6.31
NJ AVG
3.88
Rank
#3 / 286 | -2% | +63% | $0
Facility
$0
NJ AVG
$76.4k
Rank
#1 / 289 | 4
Facility
4
NJ AVG
20.9
Rank
#7 / 288 | 1.3
Facility
1.3
NJ AVG
5.3
Rank
#4 / 288 | - | 39 | - |
85
Facility
85
NJ AVG
47
Rank
#62 / 638 | Noreen Haveron | $11.8MFiscal year ending 12/2023
Facility
$11.8MFiscal year ending 12/2023
NJ AVG
$19.6M
Rank
#178 / 284 | $12.4MFiscal year ending 12/2023
Facility
$12.4MFiscal year ending 12/2023
NJ AVG
$7.1M
Rank
#68 / 284 | 105.4%Fiscal year ending 12/2023
Facility
105.4%Fiscal year ending 12/2023
NJ AVG
39.3%
Rank
#20 / 284 | 315392 | ||||
| Fellowship Village | NH AL HC HOS IL MC SNF | Basking Ridge | 67
Facility
67
NJ AVG
125
Rank
#470 / 560 |
86.6%
Facility
86.6%
NJ AVG
74.5
Rank
#150 / 478 | +16% | 5.83
Facility
5.83
NJ AVG
3.88
Rank
#10 / 286 | +57% | +50% | $0
Facility
$0
NJ AVG
$76.4k
Rank
#1 / 289 | 2
Facility
2
NJ AVG
20.9
Rank
#1 / 288 | 1.0
Facility
1.0
NJ AVG
5.3
Rank
#1 / 288 | - | 58 | - |
25
Facility
25
NJ AVG
47
Rank
#476 / 638 | Brian Lawrence | $51.2MFiscal year ending 12/2023
Facility
$51.2MFiscal year ending 12/2023
NJ AVG
$19.6M
Rank
#4 / 284 | $21.7MFiscal year ending 12/2023
Facility
$21.7MFiscal year ending 12/2023
NJ AVG
$7.1M
Rank
#8 / 284 | 42.4%Fiscal year ending 12/2023
Facility
42.4%Fiscal year ending 12/2023
NJ AVG
39.3%
Rank
#273 / 284 | 315356 | ||||
| Bartley Healthcare Nursing and Rehabilitation Center | NH HOS MC PC RC SNF | Jackson Township (Bennetts Mills) | 234
Facility
234
NJ AVG
125
Rank
#36 / 560 |
84.6%
Facility
84.6%
NJ AVG
74.5
Rank
#181 / 478 | +14% | 3.49
Facility
3.49
NJ AVG
3.88
Rank
#176 / 286 | -31% | -10% | $0
Facility
$0
NJ AVG
$76.4k
Rank
#1 / 289 | 12
Facility
12
NJ AVG
20.9
Rank
#49 / 288 | 2.4
Facility
2.4
NJ AVG
5.3
Rank
#23 / 288 | - | 198 | A+ |
19
Facility
19
NJ AVG
47
Rank
#531 / 638 | Bartley Operator Holdco LLC | $28.7MFiscal year ending 12/2023
Facility
$28.7MFiscal year ending 12/2023
NJ AVG
$19.6M
Rank
#32 / 284 | $10.8MFiscal year ending 12/2023
Facility
$10.8MFiscal year ending 12/2023
NJ AVG
$7.1M
Rank
#38 / 284 | 37.7%Fiscal year ending 12/2023
Facility
37.7%Fiscal year ending 12/2023
NJ AVG
39.3%
Rank
#164 / 284 | 315288 | ||||
| Preferred Care At Wall | NH HOS RC SNF | Allenwood (Hospital Road) | 135
Facility
135
NJ AVG
125
Rank
#181 / 560 |
90.4%
Facility
90.4%
NJ AVG
74.5
Rank
#90 / 478 | +21% | 3.71
Facility
3.71
NJ AVG
3.88
Rank
#134 / 286 | -72% | -4% | $0
Facility
$0
NJ AVG
$76.4k
Rank
#1 / 289 | 11
Facility
11
NJ AVG
20.9
Rank
#43 / 288 | 2.8
Facility
2.8
NJ AVG
5.3
Rank
#35 / 288 | - | 122 | - |
2
Facility
2
NJ AVG
47
Rank
#626 / 638 | Preferred Care Holdings,LLC | $18.0MFiscal year ending 12/2023
Facility
$18.0MFiscal year ending 12/2023
NJ AVG
$19.6M
Rank
#90 / 284 | $6.7MFiscal year ending 12/2023
Facility
$6.7MFiscal year ending 12/2023
NJ AVG
$7.1M
Rank
#121 / 284 | 37.4%Fiscal year ending 12/2023
Facility
37.4%Fiscal year ending 12/2023
NJ AVG
39.3%
Rank
#208 / 284 | 315397 | ||||
| Shore Pointe Care Center | NH HOS MC PC RC SNF | Eatontown | 178
Facility
178
NJ AVG
125
Rank
#100 / 560 |
73.6%
Facility
73.6%
NJ AVG
74.5
Rank
#290 / 478 | -1% | 4.41
Facility
4.41
NJ AVG
3.88
Rank
#48 / 286 | +101% | +14% | $27.6k
Facility
$27.6k
NJ AVG
$76.4k
Rank
#213 / 289 | 26
Facility
26
NJ AVG
20.9
Rank
#209 / 288 | 6.5
Facility
6.5
NJ AVG
5.3
Rank
#214 / 288 | 2 | 131 | - |
35
Facility
35
NJ AVG
47
Rank
#410 / 638 | Gateway Care Center, LLC | $15.8MFiscal year ending 12/2023
Facility
$15.8MFiscal year ending 12/2023
NJ AVG
$19.6M
Rank
#189 / 284 | $9.7MFiscal year ending 12/2023
Facility
$9.7MFiscal year ending 12/2023
NJ AVG
$7.1M
Rank
#117 / 284 | 61.5%Fiscal year ending 12/2023
Facility
61.5%Fiscal year ending 12/2023
NJ AVG
39.3%
Rank
#30 / 284 | 315177 |
Shore Pointe Care Center is legally operated by Gateway Care Center, and administered by Mr. Michael Capuano.
Shore Pointe Care Center has a walk score of 35. Somewhat walkable. A few nearby services may be reachable on foot, but most trips require transportation.
According to NJ state health department records, Shore Pointe Care Center's license number is 61305.
According to NJ state health department records, Shore Pointe Care Center's license expires on October 31, 2026.
Shore Pointe Care Center's occupancy is 74%.
No, Shore Pointe Care Center has a no-pet policy.
Shore Pointe Care Center is registered as a for-profit in NJ.
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