Birchwood Rehabilitation And Healthcare Center

Nursing Home, Respite Care & Skilled Nursing · Cranford, NJ

CMS overall rating

205 Birchwood Ave, Cranford, NJ 07016 View map

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Birchwood Rehabilitation And Healthcare Center accepts Medicare, Medicaid, and private pay.

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Birchwood Rehabilitation And Healthcare Center accepts Medicare, Medicaid, and private pay.

Overview of Birchwood Rehabilitation and Healthcare Center

Birchwood Rehabilitation and Healthcare Center operates as a 200-bed nursing home in Cranford, serving short-term and subacute patients at 94% occupancy. The location’s walk score of 95 puts it squarely in one of New Jersey’s most walkable areas, which matters if you have family who’ll visit on foot or if the resident values neighborhood access. The average stay of 83 days tells you it’s oriented toward rehabilitation rather than permanent residence.

The nursing presence is distributed across roles. Residents get about 3 hours and 13 minutes of total nursing care per resident daily, split among registered nurses (24 minutes), nurse aides (2 hours 3 minutes), and LPNs or LVNs (54 minutes). The layering across RN oversight, aide support, and licensed practical staff is the infrastructure you’re looking at for 24-hour operations in a facility of this size.

Birchwood runs subacute rehabilitation and on-site dialysis, which streamlines care for those conditions and avoids sending people elsewhere for treatment. Respite care rounds out the service line for families needing short-term placement. The amenities aren’t luxury; a gym, a salon, TV, and WiFi are the practical scaffolding that lets people move through recovery without feeling warehoused. Dining centers on home-cooked meals with customizable menus, and the facility maintains activity programming alongside religious and cultural services.

On payment, it’s the standard triangle: Medicare, Medicaid, private pay. That coverage mix means the facility serves a demographic range.

Inspections over the past six years show a facility that’s moved toward compliance. More recent surveys cleared deficiency findings, while older inspections flagged food safety, infection control, resident care documentation, and life safety code issues; these are the kinds of operational friction points that accumulate in healthcare settings.

That Birchwood has addressed prior flags suggests an administration paying attention to what regulators find and responding to it. It’s not a facility without a history, but the trend is readable and sensible.

Facility Direct Line (908) 272-6660

Quality ratings

Measured by Centers for Medicare & Medicaid Services (CMS)

Staffing hours breakdown

Hours per resident per day — compared to state averages

Total nursing care / resident

3h 13m per day

vs avg

5 of 6 metrics below state avg

Standout metric LPN / LVN is +10% above state avg

Staff type	Hours / Day / Resident	vs state avg
Registered Nurse (RN) RNs hold the highest nursing license and can assess residents, interpret test results, and direct care plans. More RN hours per day often signals stronger clinical oversight and faster response to health changes.	22m per day	▼ 45% State avg: 41m per day · National avg: 41m per day
LPN / LVN Licensed Practical Nurses (LPNs) or Licensed Vocational Nurses (LVNs) deliver routine hands-on care — medication administration, wound dressing, and monitoring vital signs. They work under RN supervision and make up a large share of daily bedside care.	1h 2m per day	▲ 10% State avg: 56m per day · National avg: 52m per day
Nurse Aide Certified Nurse Aides (CNAs) provide the most direct day-to-day assistance: bathing, dressing, feeding, and mobility. Nurse aide hours are typically the largest staffing category and directly affect residents' quality of life.	2h 6m per day	▼ 6% State avg: 2h 14m per day · National avg: 2h 20m per day
Weekend Total Nursing Combined nursing hours (RN + LPN + Nurse Aide) per resident per day on weekends. Staffing often drops on weekends — this figure reveals whether the facility maintains adequate coverage outside of weekday hours.	3h 5m per day	▼ 11% State avg: 3h 27m per day · National avg: 3h 26m per day
Physical Therapist Hours per resident per day provided by licensed Physical Therapists (PTs) or PT Assistants. PT services help residents recover mobility after injury or illness and are especially important for post-acute (short-stay) rehabilitation.	3m per day	▼ 51% State avg: 6m per day · National avg: 4m per day
Weekend RN Registered nurse hours specifically on weekends. Facilities sometimes reduce RN presence on Saturdays and Sundays — a low weekend RN figure compared to weekday hours can indicate reduced clinical oversight when most administrative staff are absent.	21m per day	▼ 26% State avg: 29m per day · National avg: 28m per day

Capacity and availability

83 days

200-bed community

A large-scale community that may provide a wide range of amenities, services, and structured programs.

Walk Score: 95 / 100

Walker's paradise. Daily errands do not require a car, with many shops and services nearby.

About this community

Occupancy

Occupancy rate

94%

Higher than the New Jersey average: 77%

Occupied beds

188 / 200

Average occupied beds in New Jersey homes 119 beds

Facility TypeLong Term Care Facility

StatusActive

ExpirationJuly 30, 2026 Expires in 17 days

License Number62006

CMS Certification Number315091

Birchwood Rehabilitation And Healthcare Center is administered by Jeffrey Lew.

Owner NameCranford Snf LLC

Officers

Cranford Holdco LLC

Rehabilitation Services

Respite Care

Short-Term Rehab

24-Hour Staffing

Subacute Care

Pets not allowed

In-Suite Room Service

Fine Dining With Personalized Menus

Beautiful

Enclosed Patio

Bright And Spacious Lounges And Activity Rooms

Complimentary Wifi And Cable Tv

Spacious

Fully-Equipped Gym

Onsite Beauty Salon

Housekeeping And Laundry Service

Religious Services And Cultural Programs

Daily Recreation And Activity Programming

Activities

Religious Services

Since 2020 · 6 years of data 57 deficiencies 11 inspections

Inspection Scorecard This scorecard compares key inspection, deficiency, and complaint metrics at this facility against the New Jersey state average. Metrics rated ≥15% worse than average are highlighted in red; those ≥15% better are highlighted in green.

Since 2020 vs. New Jersey state average

Overall vs. NJ average

Latest Inspection December 11, 2025 Routine

Deficiencies Deficiencies are formal regulatory issues recorded during state inspections.	This Facility	NJ Average	vs. NJ Avg
Total deficiencies Formal regulatory issues recorded by inspectors across all inspection types.	57	18	This facility has 217% more total deficiencies than a typical New Jersey assisted living residence (57 vs. NJ avg 18).↑ 217% worse
Deficiencies per year Average deficiencies per year since 2020.	9.5	3	This facility has 217% more deficiencies per year than a typical New Jersey assisted living residence (9.5 vs. NJ avg 3).↑ 217% worse
Deficiencies per inspection Average deficiencies per inspection.	5.2	2	This facility has 160% more deficiencies per inspection than a typical New Jersey assisted living residence (5.2 vs. NJ avg 2).↑ 160% worse

Inspections State inspections evaluate whether the facility meets health and safety standards.	This Facility	NJ Average	vs. NJ Avg
Total inspections Combined count of all routine and focused inspections. Excludes complaint investigations.	11	9	This facility has had 22% more total inspections than the New Jersey average (11 vs. NJ avg 9). More inspections can mean more regulatory scrutiny rather than worse care.↑ 22% more

Inspection Reports Summary An editor-reviewed summary of the themes and findings across this facility's recent inspection reports.

December 11, 2025 inspections found two deficiencies related to poor Memory Care Unit environment maintenance and failure to follow physician dietary orders for one resident.
November 14, 2024 complaint investigation substantiated improper sanitization of kitchen frying pans, risking microbial contamination and resident safety.
January 2, 2025 annual inspection found no health deficiencies and confirmed compliance with infection control regulations.

Show Inspection Reports

Inspections since 2020

Total health inspections 4

State average N/A

Last Health inspection on Nov 2024

Total health citations

State average N/A

Citations per inspection

State average N/A

Health citations are formal notices following inspections when they fail to comply with safety and care standards.

20 of 24 citations resulted from standard inspections; 1 of 24 resulted from complaint investigations; and 3 of 24 came from combined inspections (standard and complaint).

Breakdown of citation severity (last 6 years)

Critical health citations

In line with State average

State average: N/A

Serious health citations

In line with State average

State average: N/A

0 critical citations State average: N/A

0 serious citations State average: N/A

24 moderate citations State average: N/A

0 minor citations State average: N/A

Citations history (last 6 years)

Nutrition moderate citation Nov 14, 2024

Corrected

Infection Control moderate citation Aug 06, 2024

Corrected

Nursing Services moderate citation Aug 06, 2024

Corrected

Nutrition moderate citation Aug 06, 2024

Corrected

Total staff 230

Employees 178

Contractors 52

Staff to resident ratio 1.35 : 1

0% compared with State average

State average ratio: 0 : 0

Avg staff/day 95

Average shift 7.9 hours

0% compared with State average

State average: 0 hours

Total staff hours (quarter) 68,706

Nursing staff breakdown

8.5 hours

8 hours

8.1 hours

Contractor staffing

5,237 contractor hours this quarter

Registered Nurse: 10 Respiratory Therapy Technician: 10 Physical Therapy Assistant: 9 Physical Therapy Aide: 7 Speech Language Pathologist: 5 Qualified Social Worker: 5 Medical Director: 3 Qualified Activities Professional: 2 Occupational Therapy Assistant: 1

Staff by category


Certified Nursing Assistant	91	0	91	35,160	92	100%	8.1
Licensed Practical Nurse	44	0	44	14,903	92	100%	8
Registered Nurse	11	10	21	3,273	92	100%	8.5
Other Dietary Services Staff	10	0	10	2,501	92	100%	7
Clinical Nurse Specialist	8	0	8	2,472	91	99%	7.9
RN Director of Nursing	5	0	5	2,280	76	83%	8
Speech Language Pathologist	0	5	5	1,358	77	84%	7.1
Physical Therapy Assistant	0	9	9	1,083	76	83%	7
Physical Therapy Aide	0	7	7	1,063	81	88%	7.2
Respiratory Therapy Technician	0	10	10	819	82	89%	6.2
Occupational Therapy Aide	2	0	2	742	65	71%	8.3
Mental Health Service Worker	4	0	4	697	61	66%	7.5
Qualified Social Worker	0	5	5	572	66	72%	6.4
Nurse Practitioner	1	0	1	512	64	70%	8
Administrator	1	0	1	488	61	66%	8
Dietitian	1	0	1	464	58	63%	8
Medical Director	0	3	3	150	28	30%	4.1
Occupational Therapy Assistant	0	1	1	86	13	14%	6.6
Qualified Activities Professional	0	2	2	84	21	23%	4

91 Certified Nursing Assistant

% of Days 100%

44 Licensed Practical Nurse

% of Days 100%

21 Registered Nurse

% of Days 100%

10 Other Dietary Services Staff

% of Days 100%

8 Clinical Nurse Specialist

% of Days 99%

5 RN Director of Nursing

% of Days 83%

5 Speech Language Pathologist

% of Days 84%

9 Physical Therapy Assistant

% of Days 83%

7 Physical Therapy Aide

% of Days 88%

10 Respiratory Therapy Technician

% of Days 89%

2 Occupational Therapy Aide

% of Days 71%

4 Mental Health Service Worker

% of Days 66%

5 Qualified Social Worker

% of Days 72%

1 Nurse Practitioner

% of Days 70%

1 Administrator

% of Days 66%

1 Dietitian

% of Days 63%

3 Medical Director

% of Days 30%

1 Occupational Therapy Assistant

% of Days 14%

2 Qualified Activities Professional

% of Days 23%

View All Staffing Data

No penalties in the past 3 years

No civil money penalties or payment denials were reported in the last 3 years.

High-risk clinical events score 3.8

44% better than State average

State average: 6.8

Functional decline score 9.9

20% better than State average

State average: 12.4

Long-stay resident measures

Significantly above average State avg: 4.5

Need for Help with Daily Activities Increased 5.6%

45% better than State average

State average: 10.1%

Walking Ability Worsened 3.3%

70% better than State average

State average: 11.0%

Low Risk Residents with Bowel/Bladder Incontinence 20.9%

31% worse than State average

State average: 16.0%

Falls with Major Injury 2.9%

21% worse than State average

State average: 2.4%

High Risk Residents with Pressure Ulcers 5.5%

9% better than State average

State average: 6.1%

Urinary Tract Infection 0.5%

45% better than State average

State average: 1.0%

Lost Too Much Weight 1.9%

60% better than State average

State average: 4.6%

Depressive Symptoms 17.1%

51% worse than State average

State average: 11.3%

Antipsychotic Use 16.7%

51% worse than State average

State average: 11.1%

Pneumococcal Vaccine 99.7%

7% better than State average

State average: 93.0%

Influenza Vaccine 97.5%

In line with State average

State average: 97.2%

Hospitalizations per 1,000 days 1.29

38% better than State average

State average: 2.08

ED visits per 1,000 days 0.72

36% better than State average

State average: 1.12

Short-stay resident measures

Above average State avg: 3.8

Pneumococcal Vaccine 96.4%

22% better than State average

State average: 78.9%

Antipsychotic medication increase 1.0%

15% better than State average

State average: 1.2%

Influenza Vaccine 89.3%

12% better than State average

State average: 80.1%

Re-hospitalized after SNF stay 24.3%

In line with State average

State average: 25.4%

Emergency department visits 9.4%

15% worse than State average

State average: 8.2%

Falls with major injury 0.3%

60% better than State average

State average: 0.8%

Ability to care for self at discharge 49.2%

8% worse than State average

State average: 53.7%

Successful return to home or community 68.4%

35% better than State average

State average: 50.6%

Breakdown by payment type

Medicare

39% of new residents, usually for short-term rehab.

Typical stay 1 months

Private pay

37% of new residents, often for short stays.

Typical stay 1 - 2 months

Medicaid

23% of new residents, often for long-term daily care.

Typical stay 8 - 9 months

Total residents 171

Medicare

24% of residents

Medicaid

115

67.3% of residents

Private pay or other

8.8% of residents

Programs & Services

Residents Group

Residents meet regularly to discuss policies, care quality, and activities

Active Resident Council

Organized group of residents that meets regularly to discuss facility policies, quality of life, and activities.

Financial Trends

Historical financial and operational data for Birchwood Rehabilitation And Healthcare Center from 2012–2023, based on CMS SNF Cost Reports.

Key figures below are for fiscal year ending in 12/2023.

Occupancy Rate 87.9% ↑ 11.0pp vs 2021

Net Patient Income $2.6M ↓ ~$1.1M vs 2021

Payroll Costs $10.6M ↑ ~$1.5M vs 2021

Operating Margin 11.0% ↓ 5.4pp vs 2021

Metric	2012	2014	2015	2016	2017	2018	2019	2020	2021	2023
Occupancy %	79.6%	85.0%	43.3%	91.0%	82.9%	82.9%	82.9%	66.5%	76.9%	87.9%
Beds	210	210	210	210	230	230	230	230	230	200
Net Income	$138,191	$610,903	-$757,234	-$1,542,060	-$1,331,959	$148,373	$414,964	$2,744,389	$3,818,164	$4,543,721
Gross Revenue	$20,373,684	$23,494,781	$23,860,701	$23,407,606	$33,319,675	$48,612,385	$48,060,753	$37,488,560	$30,668,481	$24,967,494
Operating Expenses	$15,678,100	$19,723,627	$21,084,335	$21,036,423	$21,215,546	$21,130,324	$20,004,304	$18,458,005	$18,744,203	$20,640,068
Net Patient Income	-$27,374	$310,177	-$950,389	-$1,448,323	-$1,310,387	$45,589	$254,371	-$649,823	$3,677,905	$2,553,312
Net Patient Revenue	$15,650,726	$20,033,804	$20,133,946	$19,588,100	$19,905,159	$21,175,913	$20,258,675	$17,808,182	$22,422,108	$23,193,380
Payroll Costs	$8,992,054	$9,642,308	$9,409,651	$8,992,081	$10,093,882	$10,484,261	$9,921,292	$9,027,166	$9,130,058	$10,589,838
Operating Margin %	-0.2%	1.6%	-4.7%	-7.4%	-6.6%	0.2%	1.3%	-3.7%	16.4%	11.0%
Medicare %	12.8%	21.4%	20.0%	12.2%	14.5%	14.8%	10.1%	15.1%	15.3%	15.2%
Medicaid %	56.8%	54.3%	54.2%	36.3%	60.7%	57.4%	66.3%	65.4%	65.7%	67.3%
Private %	30.4%	24.3%	25.7%	51.5%	24.8%	27.8%	23.6%	19.5%	19.0%	17.4%
Net Patient Revenue/Day	$256	$307	$303	$267	$294	$304	$291	$318	$347	$362
Cost/Day	$256	$303	$318	$287	$313	$304	$288	$330	$290	$322
Avg Length of Stay	111.7 days	115.5 days	100.5 days	131.4 days	114.0 days	73.0 days	103.2 days	96.6 days	107.9 days	82.6 days

Finances and operations

Based on CMS SNF Cost Report for fiscal year ending in 12/2023.

Net patient revenue

$23.2M

Net patient income

$2.6M

For-profit Operated by a single business entity.

Net patient revenue

$23.2M

Net patient income

$2.6M

Other income

$2.0M

Payroll costs

$10.6M 45.7% of net patient revenue

Other operating costs

$10.1M

Total costs

$20.6M

TYPE OF STAY

Mostly short-term rehab stays

Most residents typically stay for a few weeks or months before returning home or moving on.

New residents most often arrive under Medicare (39% of admissions), and a typical Medicare stay runs around 1 months.

Coverage residents most often arrive under.

Medicare 39%

Private pay 37%

Medicaid 23%

Coverage residents most often leave under.

Medicare 28%

Private pay 50%

Medicaid 23%

0.1 miles from city center Estimated distance in miles from Cranford's city center to Birchwood Rehabilitation And Healthcare Center's address, calculated via Google Maps.

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The information below is reported by the New Jersey Department of Health, Health Facilities Evaluation and Licensing.


Job Haines Home	NH AL HC RC SNF	Bloomfield (Bloomfield Avenue)	-	40	-	85	Studio / 1 Bed / Private / Semi-Private Rooms
Fellowship Village	NH AL HC HOS IL MC SNF	Basking Ridge	-	67	-	25	Studio / 1 Bed / 2 Bed
Winchester Gardens	NH AL HC IL MC RC SNF	Maplewood (Newark Heights)	-	30	-	24	Studio / 1 Bed
Bartley Healthcare Nursing and Rehabilitation Center	NH HOS MC PC RC SNF	Jackson Township (Bennetts Mills)	-	234	A+	19	-
Birchwood Rehabilitation And Healthcare Center	NH RC SNF	Cranford	-	200	-	95	-

Nursing Home Explorer

Who is the owner of Birchwood Rehabilitation And Healthcare Center?

Birchwood Rehabilitation And Healthcare Center is legally operated by Cranford Snf LLC, and administered by Jeffrey Lew.

Is Birchwood Rehabilitation And Healthcare Center in a walkable area?

Birchwood Rehabilitation And Healthcare Center has a walk score of 95. Walker's paradise. Daily errands do not require a car, with many shops and services nearby.

What is the license number of Birchwood Rehabilitation And Healthcare Center?

According to NJ state health department records, Birchwood Rehabilitation And Healthcare Center's license number is 62006.

When does Birchwood Rehabilitation And Healthcare Center's license expire?

According to NJ state health department records, Birchwood Rehabilitation And Healthcare Center's license expires on July 30, 2026.

What is the occupancy rate at Birchwood Rehabilitation And Healthcare Center?

Birchwood Rehabilitation And Healthcare Center's occupancy is 94%.

Are pets allowed at Birchwood Rehabilitation And Healthcare Center?

No, Birchwood Rehabilitation And Healthcare Center has a no-pet policy.

Does Birchwood Rehabilitation And Healthcare Center operate as a for-profit or non-profit?

Birchwood Rehabilitation And Healthcare Center is registered as a for-profit in NJ.

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Birchwood Rehabilitation And Healthcare Center

Overview of Birchwood Rehabilitation and Healthcare Center

Quality ratings

Staffing hours breakdown

Capacity and availability

About this community

Occupancy

License Details

Ownership & Operating Entity

Officers

Therapy & Rehabilitation

Staffing & Medical

Additional Services

Additional Policies & Features

Amenities & Lifestyle

Contact Birchwood Rehabilitation And Healthcare Center

Inspection History

Inspection Scorecard This scorecard compares key inspection, deficiency, and complaint metrics at this facility against the New Jersey state average. Metrics rated ≥15% worse than average are highlighted in red; those ≥15% better are highlighted in green.

Deficiencies Deficiencies are formal regulatory issues recorded during state inspections.

Inspections State inspections evaluate whether the facility meets health and safety standards.

Inspection Reports Summary An editor-reviewed summary of the themes and findings across this facility's recent inspection reports.

Health Inspection History

Inspections since 2020

Breakdown of citation severity (last 6 years)

Citations history (last 6 years)

Staffing Data

Nursing staff breakdown

Registered Nurse

Licensed Practical Nurse

Certified Nursing Assistant

Contractor staffing

Staff by category

91 Certified Nursing Assistant

44 Licensed Practical Nurse

21 Registered Nurse

10 Other Dietary Services Staff

8 Clinical Nurse Specialist

5 RN Director of Nursing

5 Speech Language Pathologist

9 Physical Therapy Assistant

7 Physical Therapy Aide

10 Respiratory Therapy Technician

2 Occupational Therapy Aide

4 Mental Health Service Worker

5 Qualified Social Worker

1 Nurse Practitioner

1 Administrator

1 Dietitian

3 Medical Director

1 Occupational Therapy Assistant

2 Qualified Activities Professional

Penalties and fines

Quality of care over time

Long-stay resident measures

Short-stay resident measures

Breakdown by payment type

Medicare

Private pay

Medicaid

Facility Characteristics

Programs & Services

Residents Group

Active Resident Council

Financial Trends

Financial Performance

Payroll & Labor Costs

Payer Mix (percentage)

Finances and operations

Who this home usually serves

Mostly short-term rehab stays

Admissions

Discharges

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