Birchwood Rehabilitation And Healthcare Center

Nursing Home, Respite Care & Skilled Nursing · Cranford, NJ

CMS overall rating

205 Birchwood Ave, Cranford, NJ 07016 View map

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Birchwood Rehabilitation And Healthcare Center accepts Medicare, Medicaid, and private pay.

Calculator: See prices in your area

Birchwood Rehabilitation And Healthcare Center accepts Medicare, Medicaid, and private pay.

Overview of Birchwood Rehabilitation and Healthcare Center

Birchwood Rehabilitation and Healthcare Center operates as a 200-bed nursing home in Cranford, serving short-term and subacute patients at 94% occupancy. The location’s walk score of 95 puts it squarely in one of New Jersey’s most walkable areas, which matters if you have family who’ll visit on foot or if the resident values neighborhood access. The average stay of 83 days tells you it’s oriented toward rehabilitation rather than permanent residence.

The nursing presence is distributed across roles. Residents get about 3 hours and 13 minutes of total nursing care per resident daily, split among registered nurses (24 minutes), nurse aides (2 hours 3 minutes), and LPNs or LVNs (54 minutes). The layering across RN oversight, aide support, and licensed practical staff is the infrastructure you’re looking at for 24-hour operations in a facility of this size.

Birchwood runs subacute rehabilitation and on-site dialysis, which streamlines care for those conditions and avoids sending people elsewhere for treatment. Respite care rounds out the service line for families needing short-term placement. The amenities aren’t luxury; a gym, a salon, TV, and WiFi are the practical scaffolding that lets people move through recovery without feeling warehoused. Dining centers on home-cooked meals with customizable menus, and the facility maintains activity programming alongside religious and cultural services.

On payment, it’s the standard triangle: Medicare, Medicaid, private pay. That coverage mix means the facility serves a demographic range.

Inspections over the past six years show a facility that’s moved toward compliance. More recent surveys cleared deficiency findings, while older inspections flagged food safety, infection control, resident care documentation, and life safety code issues; these are the kinds of operational friction points that accumulate in healthcare settings.

That Birchwood has addressed prior flags suggests an administration paying attention to what regulators find and responding to it. It’s not a facility without a history, but the trend is readable and sensible.

Facility Direct Line (908) 272-6660

Quality ratings

Measured by Centers for Medicare & Medicaid Services (CMS)

Staffing hours Daily nursing hours per resident by staff type, reported to CMS. Higher is generally better — compare this facility to state and national averages to see where staffing stands.

Hours per resident per day vs New Jersey averages

Total nursing care This home is ranked 237th out of 284 homes in New Jersey for nurse hours. Total adjusted nursing hours per resident per day, combining RN, LPN, and aide time. CMS adjusts this for case-mix so facilities can be fairly compared.

3h 13m

17% below state avg

Staff type

Hours / day / resident

vs state avg

Registered Nurse (RN)

22m

LPN / LVN

1h 2m

Nurse Aide

2h 6m

Weekend Total Nursing

2h 59m

Physical Therapist

Weekend RN

21m

5 of 6 metrics below state avg

Capacity and availability

188

83 days

200-bed community

A large-scale community that may provide a wide range of amenities, services, and structured programs.

Walk Score: 95 / 100

Walker's paradise. Daily errands do not require a car, with many shops and services nearby.

About this community

Occupancy

Occupancy rate

94%

Higher than the New Jersey average: 77%

Occupied beds

188 / 200

Average occupied beds in New Jersey homes 119 beds

Facility TypeLong Term Care Facility

License Number62006

CMS Certification Number315091

Birchwood Rehabilitation And Healthcare Center is administered by Jeffrey Lew.

Owner NameCranford Snf LLC

Officers

Cranford Holdco LLC

Rehabilitation Services

Respite Care

Short-Term Rehab

24-Hour Staffing

Subacute Care

Pets not allowed

Dining

Patio

Activities

Wi-Fi

Cable Tv

Fitness Center

Salon

Housekeeping

Laundry

Religious Services

Recreation Area

In-Suite Room Service

Activities

Religious Services

Since 2020 · 6 years of data These figures come from state-published inspection data. 33 deficiencies 11 inspections 3 complaint investigations

Inspection Scorecard This scorecard compares key inspection, deficiency, and complaint metrics at this facility against the New Jersey state average. Metrics rated ≥15% worse than average are highlighted in red; those ≥15% better are highlighted in green.

Since 2020 vs. New Jersey state average

Overall vs. NJ average

Deficiencies Deficiencies are formal regulatory issues recorded during state inspections.	This Facility	NJ Average	vs. NJ Avg
Total deficiencies Formal regulatory issues recorded by inspectors across all inspection types.	33	18	This facility has 83% more total deficiencies than a typical New Jersey nursing home (33 vs. NJ avg 18).↑ 83% worse

Deficiency breakdown

32 Routine deficiencies NJ avg: 18.0

1 Complaint deficiencies NJ avg: 5.0

Inspections State inspections evaluate whether the facility meets health and safety standards.	This Facility	NJ Average	vs. NJ Avg
Total inspections Combined count of all inspections conducted at this facility.	11	9	This facility has had 22% more total inspections than the New Jersey average (11 vs. NJ avg 9). More inspections can mean more regulatory scrutiny rather than worse care.↑ 22% more
Routine inspections Scheduled licensing inspections conducted on a regular cycle, separate from visits triggered by a complaint.	8	4	This facility has had 100% more routine inspections than the New Jersey average (8 vs. NJ avg 4). More inspections can mean more regulatory scrutiny rather than worse care.↑ 100% more
Complaint investigations On-site investigations triggered by complaints filed with New Jersey regulators.	3	3	This facility has complaint investigations in line with the New Jersey average (3 vs. NJ avg 3).— At avg

Show Inspection Reports

Inspections Since 2020 · 6 years of data

Total health inspections 4

State average 4

Last Health inspection on Nov 2024

Total health citations

State average 20.9

Citations per inspection

State average 5.35

Health citations are formal notices following inspections when they fail to comply with safety and care standards.

20 of 24 citations resulted from standard inspections; 1 of 24 resulted from complaint investigations; and 3 of 24 came from combined inspections (standard and complaint).

Breakdown of citation severity (last 6 years)

Critical health citations

100% better than State average

State average: 0.7

Serious health citations

100% better than State average

State average: 0.4

0 critical citations State average: 0.7

0 serious citations State average: 0.4

24 moderate citations State average: 19.3

0 minor citations State average: 0.5

Citations history (last 6 years)

Nutrition moderate citation Nov 14, 2024

Corrected

Infection Control moderate citation Aug 06, 2024

Corrected

Nursing Services moderate citation Aug 06, 2024

Corrected

Nutrition moderate citation Aug 06, 2024

Corrected

Total staff 230

Employees 178

Contractors 52

Staff to resident ratio 1.35 : 1

25% fewer staff per resident than New Jersey average

Avg staff/day 95

Average shift 7.9 hours

0% compared with New Jersey average

Total staff hours (quarter) 68,706

Nursing staff breakdown

8.5 hours

8 hours

8.1 hours

Contractor staffing

5,237 contractor hours this quarter

Registered Nurse: 10 Respiratory Therapy Technician: 10 Physical Therapy Assistant: 9 Physical Therapy Aide: 7 Speech Language Pathologist: 5 Qualified Social Worker: 5 Medical Director: 3 Qualified Activities Professional: 2 Occupational Therapy Assistant: 1

Staff by category


Certified Nursing Assistant	91	0	91	35,160	92	100%	8.1
Licensed Practical Nurse	44	0	44	14,903	92	100%	8
Registered Nurse	11	10	21	3,273	92	100%	8.5
Other Dietary Services Staff	10	0	10	2,501	92	100%	7
Clinical Nurse Specialist	8	0	8	2,472	91	99%	7.9
RN Director of Nursing	5	0	5	2,280	76	83%	8
Speech Language Pathologist	0	5	5	1,358	77	84%	7.1
Physical Therapy Assistant	0	9	9	1,083	76	83%	7
Physical Therapy Aide	0	7	7	1,063	81	88%	7.2
Respiratory Therapy Technician	0	10	10	819	82	89%	6.2
Occupational Therapy Aide	2	0	2	742	65	71%	8.3
Mental Health Service Worker	4	0	4	697	61	66%	7.5
Qualified Social Worker	0	5	5	572	66	72%	6.4
Nurse Practitioner	1	0	1	512	64	70%	8
Administrator	1	0	1	488	61	66%	8
Dietitian	1	0	1	464	58	63%	8
Medical Director	0	3	3	150	28	30%	4.1
Occupational Therapy Assistant	0	1	1	86	13	14%	6.6
Qualified Activities Professional	0	2	2	84	21	23%	4

91 Certified Nursing Assistant

% of Days 100%

44 Licensed Practical Nurse

% of Days 100%

21 Registered Nurse

% of Days 100%

10 Other Dietary Services Staff

% of Days 100%

View All Staffing Data

No penalties in the past 3 years

No civil money penalties or payment denials were reported in the last 3 years.

High-risk clinical events score 3.8

44% better than New Jersey average

New Jersey average: 6.8

Functional decline score 9.9

20% better than New Jersey average

New Jersey average: 12.4

Long-stay resident measures

Significantly above average New Jersey avg: 4.5

Need for Help with Daily Activities Increased 5.6%

45% better than New Jersey average

New Jersey average: 10.1%

Walking Ability Worsened 3.3%

70% better than New Jersey average

New Jersey average: 11.0%

Low Risk Residents with Bowel/Bladder Incontinence 20.9%

31% worse than New Jersey average

New Jersey average: 16.0%

Falls with Major Injury 2.9%

21% worse than New Jersey average

New Jersey average: 2.4%

High Risk Residents with Pressure Ulcers 5.5%

9% better than New Jersey average

New Jersey average: 6.1%

Urinary Tract Infection 0.5%

45% better than New Jersey average

New Jersey average: 1.0%

Lost Too Much Weight 1.9%

60% better than New Jersey average

New Jersey average: 4.6%

Depressive Symptoms 17.1%

51% worse than New Jersey average

New Jersey average: 11.3%

Antipsychotic Use 16.7%

51% worse than New Jersey average

New Jersey average: 11.1%

Pneumococcal Vaccine 99.7%

7% better than New Jersey average

New Jersey average: 93.0%

Influenza Vaccine 97.5%

In line with New Jersey average

New Jersey average: 97.2%

Hospitalizations per 1,000 days 1.29

38% better than New Jersey average

New Jersey average: 2.08

ED visits per 1,000 days 0.72

36% better than New Jersey average

New Jersey average: 1.12

Short-stay resident measures

Above average New Jersey avg: 3.8

Pneumococcal Vaccine 96.4%

22% better than New Jersey average

New Jersey average: 78.9%

Antipsychotic medication increase 1.0%

15% better than New Jersey average

New Jersey average: 1.2%

Influenza Vaccine 89.3%

12% better than New Jersey average

New Jersey average: 80.1%

Re-hospitalized after SNF stay 24.3%

In line with New Jersey average

New Jersey average: 25.4%

Emergency department visits 9.4%

15% worse than New Jersey average

New Jersey average: 8.2%

Falls with major injury 0.3%

60% better than New Jersey average

New Jersey average: 0.8%

Ability to care for self at discharge 49.2%

8% worse than New Jersey average

New Jersey average: 53.7%

Successful return to home or community 68.4%

35% better than New Jersey average

New Jersey average: 50.6%

Breakdown by payment type

Medicare

39% of new residents, usually for short-term rehab.

Typical stay 1 months

Private pay

37% of new residents, often for short stays.

Typical stay 1 - 2 months

Medicaid

23% of new residents, often for long-term daily care.

Typical stay 8 - 9 months

Total residents 171

Medicare

24% of residents

Medicaid

115

67.3% of residents

Private pay or other

8.8% of residents

Programs & Services

Residents Group

Residents meet regularly to discuss policies, care quality, and activities

Active Resident Council

Organized group of residents that meets regularly to discuss facility policies, quality of life, and activities.

Financial Trends

Historical financial and operational data for Birchwood Rehabilitation And Healthcare Center from 2012–2023, based on CMS SNF Cost Reports.

Key figures below are for fiscal year ending in 12/2023.

Occupancy Rate 87.9% ↑ 11.0pp vs 2021

Net Patient Income $2.6M ↓ ~$1.1M vs 2021

Payroll Costs $10.6M ↑ ~$1.5M vs 2021

Operating Margin 11.0% ↓ 5.4pp vs 2021

Metric	2012	2014	2015	2016	2017	2018	2019	2020	2021	2023
Occupancy %	79.6%	85.0%	43.3%	91.0%	82.9%	82.9%	82.9%	66.5%	76.9%	87.9%
Beds	210	210	210	210	230	230	230	230	230	200
Net Income	$138,191	$610,903	-$757,234	-$1,542,060	-$1,331,959	$148,373	$414,964	$2,744,389	$3,818,164	$4,543,721
Gross Revenue	$20,373,684	$23,494,781	$23,860,701	$23,407,606	$33,319,675	$48,612,385	$48,060,753	$37,488,560	$30,668,481	$24,967,494
Operating Expenses	$15,678,100	$19,723,627	$21,084,335	$21,036,423	$21,215,546	$21,130,324	$20,004,304	$18,458,005	$18,744,203	$20,640,068
Net Patient Income	-$27,374	$310,177	-$950,389	-$1,448,323	-$1,310,387	$45,589	$254,371	-$649,823	$3,677,905	$2,553,312
Net Patient Revenue	$15,650,726	$20,033,804	$20,133,946	$19,588,100	$19,905,159	$21,175,913	$20,258,675	$17,808,182	$22,422,108	$23,193,380
Payroll Costs	$8,992,054	$9,642,308	$9,409,651	$8,992,081	$10,093,882	$10,484,261	$9,921,292	$9,027,166	$9,130,058	$10,589,838
Operating Margin %	-0.2%	1.6%	-4.7%	-7.4%	-6.6%	0.2%	1.3%	-3.7%	16.4%	11.0%
Medicare %	12.8%	21.4%	20.0%	12.2%	14.5%	14.8%	10.1%	15.1%	15.3%	15.2%
Medicaid %	56.8%	54.3%	54.2%	36.3%	60.7%	57.4%	66.3%	65.4%	65.7%	67.3%
Private %	30.4%	24.3%	25.7%	51.5%	24.8%	27.8%	23.6%	19.5%	19.0%	17.4%
Net Patient Revenue/Day	$256	$307	$303	$267	$294	$304	$291	$318	$347	$362
Cost/Day	$256	$303	$318	$287	$313	$304	$288	$330	$290	$322
Avg Length of Stay	111.7 days	115.5 days	100.5 days	131.4 days	114.0 days	73.0 days	103.2 days	96.6 days	107.9 days	82.6 days

Finances and operations

Based on CMS SNF Cost Report for fiscal year ending in 12/2023.

Net patient revenue

$23.2M

Net patient income

$2.6M

For-profit Operated by a single business entity.

Net patient revenue

$23.2M

Net patient income

$2.6M

Other income

$2.0M

Payroll costs

$10.6M 45.7% of net patient revenue

Other operating costs

$10.1M

Total costs

$20.6M

TYPE OF STAY

Mostly short-term rehab stays

Most residents typically stay for a few weeks or months before returning home or moving on.

New residents most often arrive under Medicare (39% of admissions), and a typical Medicare stay runs around 1 months.

Coverage residents most often arrive under.

Medicare 39%

Private pay 37%

Medicaid 23%

Coverage residents most often leave under.

Medicare 28%

Private pay 50%

Medicaid 23%

0.1 miles from city center Estimated distance in miles from Cranford's city center to Birchwood Rehabilitation And Healthcare Center's address, calculated via Google Maps.

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Info below is compiled from CMS reports & the NJ Dept. of Health (NJDOH), senior community websites & trusted data sources such as Walk Score & BBB.

Communities are listed from highest to lowest based on our ranking methodology.


Job Haines Home	NH AL HC RC SNF	Bloomfield	40 Facility 40 NJ AVG 125 Rank #529 / 560	97.5% Facility 97.5% NJ AVG 74.5 Rank #15 / 478	+31%	6.31 Facility 6.31 NJ AVG 3.88 Rank #3 / 284	-2%	+63%	$0 Facility $0 NJ AVG $76.4k Rank #1 / 287	4 Facility 4 NJ AVG 20.9 Rank #7 / 286	1.3 Facility 1.3 NJ AVG 5.3 Rank #4 / 286	-	39	-	85 Facility 85 NJ AVG 48 Rank #62 / 629	Noreen Haveron	$11.8MFiscal year ending 12/2023 Facility $11.8MFiscal year ending 12/2023 NJ AVG $17.8M Rank #205 / 257	$12.4MFiscal year ending 12/2023 Facility $12.4MFiscal year ending 12/2023 NJ AVG $8.7M Rank #32 / 257	105.4%Fiscal year ending 12/2023 Facility 105.4%Fiscal year ending 12/2023 NJ AVG 51.1% Rank #6 / 257	315392
Fellowship Village	NH AL HC HOS IL MC SNF	Basking Ridge	67 Facility 67 NJ AVG 125 Rank #470 / 560	86.6% Facility 86.6% NJ AVG 74.5 Rank #150 / 478	+16%	5.83 Facility 5.83 NJ AVG 3.88 Rank #10 / 284	+57%	+50%	$0 Facility $0 NJ AVG $76.4k Rank #1 / 287	2 Facility 2 NJ AVG 20.9 Rank #1 / 286	1.0 Facility 1.0 NJ AVG 5.3 Rank #1 / 286	-	58	-	25 Facility 25 NJ AVG 48 Rank #477 / 629	Brian Lawrence	$51.2MFiscal year ending 12/2023 Facility $51.2MFiscal year ending 12/2023 NJ AVG $17.8M Rank #3 / 257	$21.7MFiscal year ending 12/2023 Facility $21.7MFiscal year ending 12/2023 NJ AVG $8.7M Rank #6 / 257	42.4%Fiscal year ending 12/2023 Facility 42.4%Fiscal year ending 12/2023 NJ AVG 51.1% Rank #197 / 257	315356
Bartley Healthcare Nursing and Rehabilitation Center	NH HOS MC PC RC SNF	Jackson Township (Bennetts Mills)	234 Facility 234 NJ AVG 125 Rank #36 / 560	84.6% Facility 84.6% NJ AVG 74.5 Rank #181 / 478	+14%	3.49 Facility 3.49 NJ AVG 3.88 Rank #174 / 284	-31%	-10%	$0 Facility $0 NJ AVG $76.4k Rank #1 / 287	12 Facility 12 NJ AVG 20.9 Rank #48 / 286	2.4 Facility 2.4 NJ AVG 5.3 Rank #22 / 286	-	198	A+	19 Facility 19 NJ AVG 48 Rank #532 / 629	Bartley Operator Holdco LLC	$28.7MFiscal year ending 12/2023 Facility $28.7MFiscal year ending 12/2023 NJ AVG $17.8M Rank #21 / 257	$10.8MFiscal year ending 12/2023 Facility $10.8MFiscal year ending 12/2023 NJ AVG $8.7M Rank #49 / 257	37.7%Fiscal year ending 12/2023 Facility 37.7%Fiscal year ending 12/2023 NJ AVG 51.1% Rank #216 / 257	315288
Preferred Care At Wall	NH HOS RC SNF	Allenwood	135 Facility 135 NJ AVG 125 Rank #181 / 560	90.4% Facility 90.4% NJ AVG 74.5 Rank #90 / 478	+21%	3.71 Facility 3.71 NJ AVG 3.88 Rank #132 / 284	-72%	-4%	$0 Facility $0 NJ AVG $76.4k Rank #1 / 287	11 Facility 11 NJ AVG 20.9 Rank #42 / 286	2.8 Facility 2.8 NJ AVG 5.3 Rank #34 / 286	-	122	-	2 Facility 2 NJ AVG 48 Rank #627 / 629	Preferred Care Holdings,LLC	$18.0MFiscal year ending 12/2023 Facility $18.0MFiscal year ending 12/2023 NJ AVG $17.8M Rank #96 / 257	$6.7MFiscal year ending 12/2023 Facility $6.7MFiscal year ending 12/2023 NJ AVG $8.7M Rank #166 / 257	37.4%Fiscal year ending 12/2023 Facility 37.4%Fiscal year ending 12/2023 NJ AVG 51.1% Rank #217 / 257	315397
Birchwood Rehabilitation And Healthcare Center	NH RC SNF	Cranford	200 Facility 200 NJ AVG 125 Rank #56 / 560	94.0% Facility 94.0% NJ AVG 74.5 Rank #45 / 478	+26%	3.22 Facility 3.22 NJ AVG 3.88 Rank #237 / 284	-2%	-17%	$0 Facility $0 NJ AVG $76.4k Rank #1 / 287	24 Facility 24 NJ AVG 20.9 Rank #187 / 286	6.0 Facility 6.0 NJ AVG 5.3 Rank #188 / 286	-	188	-	95 Facility 95 NJ AVG 48 Rank #11 / 629	Cranford Holdco LLC	$23.2MFiscal year ending 12/2023 Facility $23.2MFiscal year ending 12/2023 NJ AVG $17.8M Rank #49 / 257	$10.6MFiscal year ending 12/2023 Facility $10.6MFiscal year ending 12/2023 NJ AVG $8.7M Rank #56 / 257	45.7%Fiscal year ending 12/2023 Facility 45.7%Fiscal year ending 12/2023 NJ AVG 51.1% Rank #168 / 257	315091

Nursing Home Explorer

Who is the owner of Birchwood Rehabilitation And Healthcare Center?

Birchwood Rehabilitation And Healthcare Center is legally operated by Cranford Snf LLC, and administered by Jeffrey Lew.

Is Birchwood Rehabilitation And Healthcare Center in a walkable area?

Birchwood Rehabilitation And Healthcare Center has a walk score of 95. Walker's paradise. Daily errands do not require a car, with many shops and services nearby.

What is the license number of Birchwood Rehabilitation And Healthcare Center?

According to NJ state health department records, Birchwood Rehabilitation And Healthcare Center's license number is 62006.

What is the occupancy rate at Birchwood Rehabilitation And Healthcare Center?

Birchwood Rehabilitation And Healthcare Center's occupancy is 94%.

Are pets allowed at Birchwood Rehabilitation And Healthcare Center?

No, Birchwood Rehabilitation And Healthcare Center has a no-pet policy.

Does Birchwood Rehabilitation And Healthcare Center operate as a for-profit or non-profit?

Birchwood Rehabilitation And Healthcare Center is registered as a for-profit in NJ.

Who is the administrator of Birchwood Rehabilitation And Healthcare Center?

Jeffrey Lew is the administrator of Birchwood Rehabilitation And Healthcare Center.

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Birchwood Rehabilitation And Healthcare Center

Overview of Birchwood Rehabilitation and Healthcare Center

Quality ratings

Capacity and availability

About this community

Occupancy

License Details

Ownership & Operating Entity

Officers

Therapy & Rehabilitation

Staffing & Medical

Additional Services

Additional Policies & Features

Amenities & Lifestyle

Contact Birchwood Rehabilitation And Healthcare Center

Inspection History

Inspection Scorecard This scorecard compares key inspection, deficiency, and complaint metrics at this facility against the New Jersey state average. Metrics rated ≥15% worse than average are highlighted in red; those ≥15% better are highlighted in green.

Deficiencies Deficiencies are formal regulatory issues recorded during state inspections.

Inspections State inspections evaluate whether the facility meets health and safety standards.

CMS Health Inspection History

Inspections Since 2020 · 6 years of data

Breakdown of citation severity (last 6 years)

Citations history (last 6 years)

Staffing Data

Nursing staff breakdown

Registered Nurse

Licensed Practical Nurse

Certified Nursing Assistant

Contractor staffing

Staff by category

91 Certified Nursing Assistant

44 Licensed Practical Nurse

21 Registered Nurse

10 Other Dietary Services Staff

8 Clinical Nurse Specialist

5 RN Director of Nursing

5 Speech Language Pathologist

9 Physical Therapy Assistant

7 Physical Therapy Aide

10 Respiratory Therapy Technician

2 Occupational Therapy Aide

4 Mental Health Service Worker

5 Qualified Social Worker

1 Nurse Practitioner

1 Administrator

1 Dietitian

3 Medical Director

1 Occupational Therapy Assistant

2 Qualified Activities Professional

Penalties and fines

Quality of care over time

Long-stay resident measures

Short-stay resident measures

Breakdown by payment type

Medicare

Private pay

Medicaid

Facility Characteristics

Programs & Services

Residents Group

Active Resident Council

Financial Trends

Financial Performance

Payroll & Labor Costs

Payer Mix (percentage)

Finances and operations

Who this home usually serves

Mostly short-term rehab stays

Admissions

Discharges

Places of interest near Birchwood Rehabilitation And Healthcare Center

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