Total health inspections
4
Florida average 4.3
Last Health inspection on May 2025
Primarily long-term care, limited rehab
Most residents stay long-term, while a smaller portion are admitted for short-term rehab.
New Era Assisted Living
Nursing Home & Assisted Living · Lakeland, FL
CMS overall rating
CMS (the Centers for Medicare & Medicaid Services) is the federal agency that rates nursing home quality. Its Overall Rating runs from 1 to 5 stars, combining health inspections, staffing, and quality measures, with inspections weighted most heavily.
CMS (the Centers for Medicare & Medicaid Services) is the federal agency that rates nursing home quality. Its Overall Rating runs from 1 to 5 stars, combining health inspections, staffing, and quality measures, with inspections weighted most heavily.
New Era Assisted Living
Nursing Home & Assisted Living · Lakeland, FL
CMS overall rating
CMS (the Centers for Medicare & Medicaid Services) is the federal agency that rates nursing home quality. Its Overall Rating runs from 1 to 5 stars, combining health inspections, staffing, and quality measures, with inspections weighted most heavily.
CMS (the Centers for Medicare & Medicaid Services) is the federal agency that rates nursing home quality. Its Overall Rating runs from 1 to 5 stars, combining health inspections, staffing, and quality measures, with inspections weighted most heavily.
New Era Assisted Living accepts Medicaid, Veteran Affairs Benefits, Medicare, and private pay.
Overview of New Era Assisted Living
New Era Assisted Living is a senior living community located in Lakeland, FL, committed to providing exceptional assisted living services to their residents. As part of their assisted living services and program, they provide 24/7 personal assistance, a special memory support unit for residents living with Alzheimer’s and other forms of dementia, and a bi-weekly visitation by a physician. They also offer respite care, hospice care, and scheduled transportation for medical appointments.
New Era Assisted living doesn’t only offer quality care, they also make sure that the residents in their community are living comfortably, which is why they offer a myriad of services and amenities designed for comfort and entertainment or leisure. These include meal provisions with consideration to the residents’ diet and food preferences, access to a well stocked library, regular trips to the mall, housekeeping and linen services, and regular activities promoting physical and mental well being.
Quality ratings
The Overall CMS Rating combines results from health inspections, staffing levels and quality measures. Health inspections carry the most weight. Staffing and quality scores can increase or decrease the final rating based on performance compared to state and national standards.
Based on the results of the facility's three most recent standard inspections and any complaint investigations. CMS reviews the number, scope, and severity of deficiencies, with more recent findings weighted more heavily.
Measures average nursing staff hours per resident per day, including Registered Nurses (RNs) and total nursing staff. Ratings are adjusted based on the level of care residents require and are compared to state and national benchmarks.
Based on clinical and physical health indicators reported to CMS, such as hospital readmissions, falls, pressure ulcers, and improvements in mobility. These measures reflect how well residents' health needs are being managed.
Staffing hours breakdown
Daily nursing hours per resident by staff type, reported to CMS. Higher is generally better — compare this facility to state and national averages to see where staffing stands.
Total nursing care / resident
This home is ranked 197th out of 252 homes in Florida for nurse hours. Total adjusted nursing hours per resident per day, combining RN, LPN, and aide time. CMS adjusts this for case-mix so facilities can be fairly compared.
This home is ranked 197th out of 252 homes in Florida for nurse hours. Total adjusted nursing hours per resident per day, combining RN, LPN, and aide time. CMS adjusts this for case-mix so facilities can be fairly compared.
3h 37m per day
Rank #197 / 252Nurse hours — State benchmarkedThis home is ranked 197th out of 252 homes in Florida. Shows adjusted nurse hours per resident per day benchmarked to the Florida average, with a ranking across 252 Florida facilities. More hours mean more direct care. The national average is about 3.5 hrs; below 3.0 is a red flag.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
vs Florida avg
-18%
Standout metric
LPN / LVN is +10% above state avg
| Staff type | Hours / Day / Resident | vs state avg |
|---|---|---|
|
Registered Nurse (RN)
RNs hold the highest nursing license and can assess residents, interpret test results, and direct care plans. More RN hours per day often signals stronger clinical oversight and faster response to health changes.
| 32m per day | ▼ 26% State avg: 44m per day · National avg: 41m per day |
|
LPN / LVN
Licensed Practical Nurses (LPNs) or Licensed Vocational Nurses (LVNs) deliver routine hands-on care — medication administration, wound dressing, and monitoring vital signs. They work under RN supervision and make up a large share of daily bedside care.
| 52m per day | ▲ 10% State avg: 47m per day · National avg: 52m per day |
|
Nurse Aide
Certified Nurse Aides (CNAs) provide the most direct day-to-day assistance: bathing, dressing, feeding, and mobility. Nurse aide hours are typically the largest staffing category and directly affect residents' quality of life.
| 2h 16m per day | ▼ 3% State avg: 2h 20m per day · National avg: 2h 20m per day |
|
Weekend Total Nursing
Combined nursing hours (RN + LPN + Nurse Aide) per resident per day on weekends. Staffing often drops on weekends — this figure reveals whether the facility maintains adequate coverage outside of weekday hours.
| 3h 14m per day | ▼ 8% State avg: 3h 32m per day · National avg: 3h 27m per day |
|
Physical Therapist
Hours per resident per day provided by licensed Physical Therapists (PTs) or PT Assistants. PT services help residents recover mobility after injury or illness and are especially important for post-acute (short-stay) rehabilitation.
| 3m per day | ▼ 45% State avg: 6m per day · National avg: 4m per day |
|
Weekend RN
Registered nurse hours specifically on weekends. Facilities sometimes reduce RN presence on Saturdays and Sundays — a low weekend RN figure compared to weekday hours can indicate reduced clinical oversight when most administrative staff are absent.
| 20m per day | ▼ 37% State avg: 32m per day · National avg: 29m per day |
Capacity and availability
This home usually has availability
Occupancy rate
77.9%
Rank #199 / 256Occupancy rate — State benchmarkedThis home is ranked 199th out of 256 homes in Florida. Shows this facility's occupancy rate versus the Florida average, with its Statewide rank out of 256. Higher occupancy signals strong local demand and financial stability.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
Avg. Length of Stay
69 days
18-bed community Rank #884 / 1074Bed count — State benchmarkedThis home is ranked 884th out of 1074 homes in Florida. Shows this facility's certified or reported bed count compared to other Florida facilities. Larger communities may offer more amenities, programs, and on-site services for residents and families.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
A smaller, more intimate setting that may offer a quieter environment and closer staff-resident interactions.
Walk Score: 44 / 100 Rank #638 / 1486Walk Score — State benchmarkedThis home is ranked 638th out of 1486 homes in Florida. Shows how walkable this facility's neighborhood is compared to the average Walk Score across Florida facilities. Higher scores benefit residents, families, and staff.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
Somewhat walkable. A few nearby services may be reachable on foot, but most trips require transportation.
About this community
Facility TypeAssisted Living Facility
StatusLicensed
IssuanceSeptember 26, 2025
ExpirationSeptember 25, 2027
CountyHillsborough
License Number12181
New Era Assisted Living is legally operated by Florry Creative Care Corp, and administrated by Cherry Twiggs.
Profit StatusFor-Profit
Private
18 units
Total beds
18 units
Staffing
Key information about the people who lead and staff this community.
English
Spanish
Inspection History
In Florida, the Agency for Health Care Administration (AHCA) is the primary authority that conducts unannounced inspections and completes official health quality reports for all healthcare facilities.
Since 2013 · 13 years of data
33 citations
21 inspections
2 fines
$4.7K fined
Inspection Score
A composite 0–100 score combining this facility's inspections, citations, complaints, and enforcement actions relative to the Florida state average. The score below shows how many points this facility sits above or below the typical Florida nursing home score (the benchmark); higher is better.
A composite 0–100 score combining this facility's inspections, citations, complaints, and enforcement actions relative to the Florida state average. The score below shows how many points this facility sits above or below the typical Florida nursing home score (the benchmark); higher is better.
At the Florida average for nursing homes (83/100)
Rank #496 / 876 in Florida Inspection Score — State benchmarked This home is ranked 496th out of 876 homes in Florida. Shows this facility's inspection score compared to the Florida average among 876 comparable communities in the ranking pool. Inspection score: 83 out of 100. Letter grade B. At the Florida average for nursing homes (83/100)Legal Actions
Formal stipulations and orders filed by Florida regulators against this facility, including fines and total monetary penalties.
This Facility
FL Average
vs. FL Avg-
2vs 5 avg↓ 60% fewer than FL avg
-
$4.7kvs $11.6k↓ 60% lower than FL avg
Data reflects the most recent 13 years (since 2013).
Inspection Scorecard
This scorecard compares key inspection, citation, and complaint metrics at this facility against the Florida state average. Metrics rated ≥15% worse than average are highlighted in red; those ≥15% better are highlighted in green.
Since 2013 vs. Florida state average
Overall vs. FL average
2 Worse
Metrics worse than Florida average:
• Citations per inspection (23% above)
• Inspection citation rate (23% above) 3 At Avg Metrics at Florida average:
• Total citations (at FL avg)
• Citations per year (at FL avg)
• Inspections with citations (at FL avg) 1 Better Metrics better than Florida average:
• Total inspections (19% below)
• Citations per inspection (23% above)
• Inspection citation rate (23% above) 3 At Avg Metrics at Florida average:
• Total citations (at FL avg)
• Citations per year (at FL avg)
• Inspections with citations (at FL avg) 1 Better Metrics better than Florida average:
• Total inspections (19% below)
Latest Inspection
October 30, 2025
Standard
Citations
| This Facility | FL Average | vs. FL Avg |
|---|---|---|---|
|
Total citations
Formal regulatory issues recorded by inspectors across all inspection types.
| 33 | 33 | This facility has total citations in line with the Florida average (33 vs. FL avg 33).— At avg Rank #514 / 919 Total citations — State benchmarked This home is ranked 514th out of 919 homes in Florida. Shows this facility's total citations compared to the Florida average among 919 comparable communities in the ranking pool. |
|
Citations per year
Average citations per year since 2013.
| 2.5 | 2.5 | This facility has citations per year in line with the Florida average (2.5 vs. FL avg 2.5).— At avg |
|
Citations per inspection
Average citations per inspection.
| 1.6 | 1.3 | This facility has 23% more citations per inspection than a typical Florida nursing home (1.6 vs. FL avg 1.3).↑ 23% worse Rank #740 / 919 Citations per inspection — State benchmarked This home is ranked 740th out of 919 homes in Florida. Shows this facility's citations per inspection compared to the Florida average among 919 comparable communities in the ranking pool. |
Inspections
| This Facility | FL Average | vs. FL Avg |
|---|---|---|---|
|
Total inspections
Combined count of all routine and focused inspections. Excludes complaint investigations.
| 21 | 26 | This facility has 19% fewer total inspections than a typical Florida nursing home (21 vs. FL avg 26).↓ 19% better |
|
Inspections with citations
Inspections that resulted in at least one regulatory citation.
| 16 | 16 | This facility has inspections with citations in line with the Florida average (16 vs. FL avg 16).— At avg |
|
Inspection citation rate
Percentage of inspections that resulted in at least one citation.
| 76% | 62% | This facility has 14 percentage points higher inspection citation rate than a typical Florida nursing home (76% vs. FL avg 62%).↑ 14% worse Rank #792 / 919 Inspection citation rate — State benchmarked This home is ranked 792nd out of 919 homes in Florida. Shows this facility's % of inspections with citations compared to the Florida average among 919 comparable communities in the ranking pool. |
Inspection Reports Summary
An editor-reviewed summary of the themes and findings across this facility's recent inspection reports.
- October 30, 2025 inspection cited deficiencies but all were corrected on site with no outstanding issues.
- September 15, 2025 inspection found five Class 3 deficiencies involving resident care, staffing, medication assistance, training, and Alzheimer’s disease/dementia education.
- Deficiency themes have consistently included training, medication assistance, and resident care across multiple inspections from 2018 through 2025.
Health Inspection History
Inspections
Total health citations
15
Rank #93 / 251Health citations — State benchmarkedThis home is ranked 93rd out of 251 homes in Florida. Shows this facility's total health deficiency citations benchmarked to the Florida State average, with a ranking across all 251 FL facilities. Lower citation counts earn a better rank.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
Florida average 19.7
Citations per inspection
3.75
Rank #105 / 251Citations per inspection — State benchmarkedThis home is ranked 105th out of 251 homes in Florida. Shows average deficiency citations per CMS inspection for this facility versus the Florida mean across 251 facilities with citation data. Lower is better.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
Florida average 4.48
Health citations are formal notices following inspections when they fail to comply with safety and care standards.
10 of 15 citations resulted from standard inspections; and 5 of 15 resulted from complaint investigations.
Breakdown of citation severity (last 5 years)
Critical health citations
0
100% better than Florida averageFlorida average: 0.8
Serious health citations
2
400% worse than Florida averageFlorida average: 0.4
Citations history (last 5 years)
Environmental moderate citation
May 08, 2025
Corrected
Care Planning moderate citation
May 08, 2025
Corrected
Quality of Care serious citation
May 10, 2024
Corrected
Quality of Care moderate citation
May 10, 2024
Corrected
Staffing Data
Reporting period: October 1 – December 31, 2025 (Q4 2025). Source: CMS Payroll-Based Journal report.
Total staff
182
Employees
182
Contractors
0
Staff to resident ratio
1.69 : 1
14% more staff per resident than Florida average
Avg staff/day
70
Average shift
7.6 hours
0% compared with Florida average
Total staff hours (quarter)
49,197
Nursing staff breakdown
Q4 2025 · Oct 1 – Dec 31
This data comes from the CMS Payroll-Based Journal report covering October 1 – December 31, 2025.
Registered Nurse
Manages medical care and health needs.
RN Staff
All 25 RN Staff are full-time employees. No contractors work on this role.
25
All 25 RN Staff are full-time employees. No contractors work on this role.
25
Average shift length
Average shift length. Calculated as total hours divided by days worked and average staff per day.
7.4 hours
Average shift length. Calculated as total hours divided by days worked and average staff per day.
7.4 hoursLicensed Practical Nurse
Assists with medical care and medications.
LPN Staff
All 38 LPN Staff are full-time employees. No contractors work on this role.
38
All 38 LPN Staff are full-time employees. No contractors work on this role.
38
Average shift length
Average shift length. Calculated as total hours divided by days worked and average staff per day.
7.7 hours
Average shift length. Calculated as total hours divided by days worked and average staff per day.
7.7 hoursCertified Nursing Assistant
Helps with daily care and mobility.
CNA Staff
All 72 CNA Staff are full-time employees. No contractors work on this role.
72
All 72 CNA Staff are full-time employees. No contractors work on this role.
72
Average shift length
Average shift length. Calculated as total hours divided by days worked and average staff per day.
7.8 hours
Average shift length. Calculated as total hours divided by days worked and average staff per day.
7.8 hoursContractor staffing
Q4 2025 · Oct 1 – Dec 31
This data comes from the CMS Payroll-Based Journal report covering October 1 – December 31, 2025.
Total hours from contractors
0% — all staff are direct employees this quarter
Staff by category
Q4 2025 · Oct 1 – Dec 31
This data comes from the CMS Payroll-Based Journal report covering October 1 – December 31, 2025.
| Certified Nursing Assistant | 72 | 0 | 72 | 22,740 | 92 | 100% | 7.8 |
| Licensed Practical Nurse | 38 | 0 | 38 | 8,725 | 92 | 100% | 7.7 |
| Registered Nurse | 25 | 0 | 25 | 4,088 | 92 | 100% | 7.4 |
| Physical Therapist | 6 | 0 | 6 | 2,920 | 92 | 100% | 8 |
| Occupational Therapy Aide | 5 | 0 | 5 | 2,175 | 92 | 100% | 8.4 |
| Speech Language Pathologist | 7 | 0 | 7 | 1,611 | 67 | 73% | 6.9 |
| Physical Therapy Aide | 5 | 0 | 5 | 1,516 | 70 | 76% | 6.4 |
| Dietitian | 4 | 0 | 4 | 1,253 | 89 | 97% | 8 |
| Clinical Nurse Specialist | 4 | 0 | 4 | 1,021 | 64 | 70% | 8.1 |
| Physical Therapy Assistant | 3 | 0 | 3 | 611 | 77 | 84% | 5.4 |
| Qualified Activities Professional | 2 | 0 | 2 | 541 | 71 | 77% | 7.6 |
| Respiratory Therapy Technician | 3 | 0 | 3 | 526 | 73 | 79% | 6.1 |
| Mental Health Service Worker | 1 | 0 | 1 | 504 | 63 | 68% | 8 |
| Administrator | 2 | 0 | 2 | 424 | 53 | 58% | 8 |
| Nurse Practitioner | 3 | 0 | 3 | 312 | 39 | 42% | 8 |
| Qualified Social Worker | 1 | 0 | 1 | 226 | 48 | 52% | 4.7 |
| Medical Director | 1 | 0 | 1 | 6 | 3 | 3% | 2 |
72 Certified Nursing Assistant
% of Days
100%
38 Licensed Practical Nurse
% of Days
100%
25 Registered Nurse
% of Days
100%
6 Physical Therapist
% of Days
100%
5 Occupational Therapy Aide
% of Days
100%
7 Speech Language Pathologist
% of Days
73%
5 Physical Therapy Aide
% of Days
76%
4 Dietitian
% of Days
97%
4 Clinical Nurse Specialist
% of Days
70%
3 Physical Therapy Assistant
% of Days
84%
2 Qualified Activities Professional
% of Days
77%
3 Respiratory Therapy Technician
% of Days
79%
1 Mental Health Service Worker
% of Days
68%
2 Administrator
% of Days
58%
3 Nurse Practitioner
% of Days
42%
1 Qualified Social Worker
% of Days
52%
1 Medical Director
% of Days
3%
Penalties and fines
Includes penalties issued in 2024
Federal penalties imposed by CMS for regulatory violations, including civil money penalties (fines) and denials of payment for new Medicare/Medicaid admissions.
Source: CMS Penalties Database (Data as of Jan 2026)
Total fines amount
$17K Rank #187 / 257Federal fines — State benchmarkedThis home is ranked 187th out of 257 homes in Florida. Shows this facility's cumulative CMS federal fine dollars versus the Florida average among facilities with fines, and where it ranks among 257 facilities in the pool. Lower total dollars mean a better rank.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
77% lower than Florida averageFlorida average: $72K
Number of fines
2
24% fewer fines than Florida averageFlorida average: 2.6
Payment Denials
Serious action where Medicare and/or Medicaid temporarily stops payments for new residents until issues are fixed.
0
Serious action where Medicare and/or Medicaid temporarily stops payments for new residents until issues are fixed.
0
100% fewer payment denials than Florida averageFlorida average: 0.1
Fines amount comparison
Fines amount comparison
This facility
$17K
Florida average
$72K
Penalty History
Penalties are imposed by CMS for violations of federal nursing home regulations.
2 penalties in the past 3 years
Multiple penalties were reported in the last 3 years.
Civil Money Penalty
Fines imposed for noncompliance, which can be assessed per day or per instance of violation.
May 10, 2024
Fines imposed for noncompliance, which can be assessed per day or per instance of violation.
May 10, 2024
$7K
Civil Money Penalty
Fines imposed for noncompliance, which can be assessed per day or per instance of violation.
May 10, 2024
Fines imposed for noncompliance, which can be assessed per day or per instance of violation.
May 10, 2024
$10K
Last updated: Jan 2026
Quality of care over time
These measures show how residents usually do over time at this home, based on health outcomes and preventive care.
High-risk clinical events score
A composite score based on pressure ulcers, falls with injury, weight loss, walking ability decline, and activities of daily living decline.
11.4
A composite score based on pressure ulcers, falls with injury, weight loss, walking ability decline, and activities of daily living decline.
11.4
54% worse than Florida averageFlorida average: 7.4
Functional decline score
A composite score based on activities of daily living decline, walking ability decline, and incontinence.
16.4
A composite score based on activities of daily living decline, walking ability decline, and incontinence.
16.4
32% worse than Florida averageFlorida average: 12.4
Long-stay resident measures
Need for Help with Daily Activities Increased
Percent of long-stay residents whose need for help with daily activities has increased
12.1%
Percent of long-stay residents whose need for help with daily activities has increased
12.1%
15% worse than Florida averageFlorida average: 10.5%
Walking Ability Worsened
Percent of long-stay residents whose ability to move independently worsened
21.5%
Percent of long-stay residents whose ability to move independently worsened
21.5%
66% worse than Florida averageFlorida average: 12.9%
Low Risk Residents with Bowel/Bladder Incontinence
Percent of low risk long-stay residents who lose control of their bowels or bladder
15.5%
Percent of low risk long-stay residents who lose control of their bowels or bladder
15.5%
14% worse than Florida averageFlorida average: 13.5%
Falls with Major Injury
Percent of long-stay residents experiencing one or more falls with major injury
6.4%
Percent of long-stay residents experiencing one or more falls with major injury
6.4%
142% worse than Florida averageFlorida average: 2.6%
High Risk Residents with Pressure Ulcers
Percent of long-stay high risk residents with pressure ulcers
7.1%
Percent of long-stay high risk residents with pressure ulcers
7.1%
32% worse than Florida averageFlorida average: 5.4%
Urinary Tract Infection
Percent of long-stay residents with a urinary tract infection
0.0%
Percent of long-stay residents with a urinary tract infection
0.0%
100% better than Florida averageFlorida average: 0.9%
Lost Too Much Weight
Percent of long-stay residents who lose too much weight
10.0%
Percent of long-stay residents who lose too much weight
10.0%
68% worse than Florida averageFlorida average: 6.0%
Depressive Symptoms
Percent of long-stay residents who have depressive symptoms
2.8%
Percent of long-stay residents who have depressive symptoms
2.8%
17% better than Florida averageFlorida average: 3.3%
Antipsychotic Use
Percent of long-stay residents who received an antipsychotic medication
7.3%
Percent of long-stay residents who received an antipsychotic medication
7.3%
9% better than Florida averageFlorida average: 8.0%
Pneumococcal Vaccine
Percent of long-stay residents assessed and appropriately given the pneumococcal vaccine
98.4%
Percent of long-stay residents assessed and appropriately given the pneumococcal vaccine
98.4%
In line with Florida averageFlorida average: 97.7%
Influenza Vaccine
Percent of long-stay residents assessed and appropriately given the seasonal influenza vaccine
100.0%
Percent of long-stay residents assessed and appropriately given the seasonal influenza vaccine
100.0%
In line with Florida averageFlorida average: 99.2%
Short-stay resident measures
Pneumococcal Vaccine
Percent of short-stay residents assessed and appropriately given the pneumococcal vaccine
87.3%
Percent of short-stay residents assessed and appropriately given the pneumococcal vaccine
87.3%
7% worse than Florida averageFlorida average: 94.0%
Antipsychotic medication increase
Percent of short-stay residents who newly received an antipsychotic medication
1.9%
Percent of short-stay residents who newly received an antipsychotic medication
1.9%
23% worse than Florida averageFlorida average: 1.5%
Influenza Vaccine
Percent of short-stay residents assessed and appropriately given the seasonal influenza vaccine
92.1%
Percent of short-stay residents assessed and appropriately given the seasonal influenza vaccine
92.1%
In line with Florida averageFlorida average: 94.7%
Quality measures are calculated from Minimum Data Set (MDS) assessments. For most measures, lower percentages indicate better care quality.
Breakdown by payment type
Medicare
19% of new residents, usually for short-term rehab.
Typical stay
30 days
Private pay
61% of new residents, often for short stays.
Typical stay
1 months
Medicaid
20% of new residents, often for long-term daily care.
Typical stay
7 months
Facility Characteristics
Source: CMS Long-Term Care Facility Characteristics (Data as of Jan 2026)
Total residents
108
Medicare
9
8.3% of residents
Medicaid
63
58.3% of residents
Private pay or other
36
33.3% of residents
Programs & Services
Residents Group
Residents meet regularly to discuss policies, care quality, and activities
Nurse Aide Training
State-approved Nurse Aide Training and Competency Evaluation Program on-site
Active Resident Council
Organized group of residents that meets regularly to discuss facility policies, quality of life, and activities.
Data sourced from CMS Long-Term Care Facility Characteristics quarterly report. Payer mix reflects the current resident census by primary payment source.
Financial Trends
Historical financial and operational data for New Era Assisted Living based on CMS SNF Cost Reports.
Occupancy Rate
77.9%
↑ 0.4pp vs 2022
Net Income
-$652.2K
↓ ~$600.4K vs 2022
Total Payroll
$6.3M
↓ ~$106.0K vs 2022
Profit Margin
-5.1%
↓ 4.7pp vs 2022
Finances and operations
Voluntary non-profit community
Operated by a church.
Home revenue
$13.7M
Operating deficit
-$652.2K
Voluntary non-profit community
Operated by a church.
Home revenue
$13.7M Rank #181 / 256Revenue — State benchmarkedThis home is ranked 181st out of 256 homes in Florida. Shows this facility's annual revenue compared to the Florida average. Higher revenue generally means more resources for staffing and capital — read alongside Payroll %.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
Operating deficit
-$652.2K
Payroll costs
The portion of the home's budget spent on staff, including nurses, caregivers, and other employees who support care and operations.
Rank #186 / 256Payroll — State benchmarkedThis home is ranked 186th out of 256 homes in Florida. Shows total annual staff payroll benchmarked to the Florida average. Higher payroll investment relative to peers often signals better staffing and less reliance on cheaper contract labor.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
$6.3M
The portion of the home's budget spent on staff, including nurses, caregivers, and other employees who support care and operations.
Rank #186 / 256Payroll — State benchmarkedThis home is ranked 186th out of 256 homes in Florida. Shows total annual staff payroll benchmarked to the Florida average. Higher payroll investment relative to peers often signals better staffing and less reliance on cheaper contract labor.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
Other operating costs
All remaining costs needed to run the home, such as food, utilities, building maintenance, supplies and administrative expenses.
$8.1M
All remaining costs needed to run the home, such as food, utilities, building maintenance, supplies and administrative expenses.
Total costs
$14.4M
What does this home offer?
Pets Allowed
Housing Options: Suite
Building Type: Single-storey
Transportation Services
Fitness and Recreation
Who this home usually serves
Show admissions and discharges
TYPE OF STAY
Activities in this home
- Arts and Crafts
- Dancing
- Exercise Classes
- Games & Cards
- Gardening
- Music Programs
- Other
- Shopping
- Social Events & Outings
New Era Assisted Living
Jerry Hawthorne
Access to a well-stocked library, regular trips to the mall, housekeeping and linen services, and regular activities promoting physical and mental well-being.” This is all lies. I can bet you won’t find a single book in there, but you’ll find a ton of bed bugs!
Places of interest near New Era Assisted Living
6.8 miles from city center
Estimated distance in miles from Lakeland's city center to New Era Assisted Living's address, calculated via Google Maps.
— 3.7 miles to nearest hospital (Watson Clinic Bella Vista Building)
Calculate Travel Distance to New Era Assisted Living
Add your location
Financial Assistance for
Nursing Home in Florida
New Era Assisted Living is located in Lakeland, Florida.
Here are the financial assistance programs available to residents in Florida.
Compare Nursing Home around Lakeland
The information below is reported by the Florida Agency for Health Care Administration (AHCA).
| New Era Assisted Living |
NH Nursing Home Licensed facility providing 24/7 skilled nursing care for residents with complex, ongoing medical needs. Staffed by RNs, LPNs, and CNAs. Inspected and star-rated annually by CMS. Accepts Medicare (short-term rehab) and Medicaid (long-term care).
AL Assisted Living A licensed, long-term care setting for seniors or individuals with disabilities who need help with daily activities — like bathing, dressing, and medication management — but not 24-hour skilled nursing. Offers housing, meals, and around-the-clock support while aiming to maximize resident independence. | Lakeland | 18
Facility
18
FL AVG
89
Rank
#884 / 1074 | - | - | 3.61
Facility
3.61
FL AVG
4.04
Rank
#197 / 252 | +13% | -11% | $16.8k
Facility
$16.8k
FL AVG
$78.9k
Rank
#187 / 257 | 83
Facility
83
FL AVG
83
Rank
#496 / 876 | 15
Facility
15
FL AVG
19.7
Rank
#93 / 251 | 3.8
Facility
3.8
FL AVG
4.5
Rank
#105 / 251 | 2 | 109 |
44
Facility
44
FL AVG
40
Rank
#638 / 1486 | Ocoee Fl Holdco LLC | $13.7M
Facility
$13.7M
FL AVG
$15.7M
Rank
#181 / 256 | $6.3M
Facility
$6.3M
FL AVG
$6.1M
Rank
#186 / 256 | 45.8%
Facility
45.8%
FL AVG
39.8%
Rank
#113 / 256 | 105706 | ||||
| Grace Manor Suites |
NH Nursing Home Licensed facility providing 24/7 skilled nursing care for residents with complex, ongoing medical needs. Staffed by RNs, LPNs, and CNAs. Inspected and star-rated annually by CMS. Accepts Medicare (short-term rehab) and Medicaid (long-term care).
AL Assisted Living A licensed, long-term care setting for seniors or individuals with disabilities who need help with daily activities — like bathing, dressing, and medication management — but not 24-hour skilled nursing. Offers housing, meals, and around-the-clock support while aiming to maximize resident independence. | Lakeland (North Socrum Loop Road) | 77
Facility
77
FL AVG
89
Rank
#608 / 1074 | - | - | 3.43
Facility
3.43
FL AVG
4.04
Rank
#231 / 252 | -38% | -15% | $6.4k
Facility
$6.4k
FL AVG
$78.9k
Rank
#151 / 257 | 89
Facility
89
FL AVG
83
Rank
#342 / 876 | 34
Facility
34
FL AVG
19.7
Rank
#224 / 251 | 6.8
Facility
6.8
FL AVG
4.5
Rank
#214 / 251 | - | 116 |
37
Facility
37
FL AVG
40
Rank
#787 / 1486 | Lakeview Snf Operations Holdings LLC | $11.1M
Facility
$11.1M
FL AVG
$15.7M
Rank
#215 / 256 | $5.8M
Facility
$5.8M
FL AVG
$6.1M
Rank
#202 / 256 | 51.9%
Facility
51.9%
FL AVG
39.8%
Rank
#53 / 256 | 105482 |
Frequently Asked Questions about New Era Assisted Living
What languages are spoken at New Era Assisted Living?
The team at New Era Assisted Living speaks English and Spanish.
Who is the owner of New Era Assisted Living?
The legal owner and operator of New Era Assisted Living is Florry Creative Care Corp.
Is New Era Assisted Living in a walkable area?
New Era Assisted Living has a walk score of 44. Somewhat walkable. A few nearby services may be reachable on foot, but most trips require transportation.
What is the license number of New Era Assisted Living?
According to FL state health department records, New Era Assisted Living's license number is 12181.
When does New Era Assisted Living's license expire?
According to FL state health department records, New Era Assisted Living's license expires on September 25, 2027.
What payment types does New Era Assisted Living accept?
New Era Assisted Living accepts Medicaid, Other, and VA.
Does New Era Assisted Living operate as a for-profit or non-profit?
New Era Assisted Living is registered as a for-profit in FL.
Guides for Better Senior Living
Care Cost Calculator: See Prices in Your Area
Nursing Home Data Explorer
Don’t Wait Too Long: 7 Red Flag Signs Your Parent Needs Assisted Living Now
The True Cost of Assisted Living in 2025 – And How Families Are Paying For It
Understanding Senior Living Costs: Pricing Models, Discounts & Financial Assistance
Contact Us
Published on
Updated on
Feedback
Write a review for New Era Assisted Living
Rate your overall experience with this community
Explore Open Rooms
1
Contact details
2
What type of senior care service are you looking for?
3
What budget do you have in mind for senior care?
4
How soon do you need to find care?
5
Additional details
Thank you for your interest!
Our team will be in touch shortly to help with next steps.
Need Help?
Let us help you or a loved one find the perfect senior home.
