New Era Assisted Living
Assisted Living, Hospice Care, Memory Care & Respite Care · Lakeland, FL
New Era Assisted Living
Assisted Living, Hospice Care, Memory Care & Respite Care · Lakeland, FL
New Era Assisted Living accepts Medicaid and Veteran Affairs Benefits.
Overview of New Era Assisted Living
New Era Assisted Living is a senior living community located in Lakeland, FL, committed to providing exceptional assisted living services to their residents. As part of their assisted living services and program, they provide 24/7 personal assistance, a special memory support unit for residents living with Alzheimer’s and other forms of dementia, and a bi-weekly visitation by a physician. They also offer respite care, hospice care, and scheduled transportation for medical appointments.
New Era Assisted Living doesn’t only offer quality care, they also make sure that the residents in their community are living comfortably, which is why they offer a myriad of services and amenities designed for comfort and entertainment or leisure. These include meal provisions with consideration to the residents’ diet and food preferences, access to a well stocked library, regular trips to the mall, housekeeping and linen services, and regular activities promoting physical and mental well being.
18-bed community Rank #868 / 1058Bed count — State benchmarkedThis home is ranked 868th out of 1058 homes in Florida for bed count. Shows this facility's certified or reported bed count compared to other Florida facilities. Larger communities may offer more amenities, programs, and on-site services for residents and families.Facilities with the same value for a metric share the same rank. Rankings are based only on facilities in Florida that report data for that category. Facilities without available data are excluded from the ranking.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
A smaller, more intimate setting that may offer a quieter environment and closer staff-resident interactions.
Walk Score: 44 / 100 Rank #638 / 1487Walk Score — State benchmarkedThis home is ranked 638th out of 1487 homes in Florida for walk score. Shows how walkable this facility's neighborhood is compared to the average walk score across Florida facilities. Higher scores benefit residents, families, and staff.Facilities with the same value for a metric share the same rank. Rankings are based only on facilities in Florida that report data for that category. Facilities without available data are excluded from the ranking.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
Somewhat walkable. A few nearby services may be reachable on foot, but most trips require transportation.
About this community
Facility TypeAssisted Living Facility
IssuanceSeptember 26, 2025
ExpirationSeptember 25, 2027
CountyHillsborough
License Number12181
New Era Assisted Living is legally operated by Florry Creative Care Corp, and administered by Cherry Twiggs.
Profit StatusFor-profit
Private
18 units
Total beds
18 units
Staffing
Key information about the people who lead and staff this community.
English
Spanish
Inspection History
In Florida, the Agency for Health Care Administration (AHCA) is the primary authority that conducts unannounced inspections and completes official health quality reports for all healthcare facilities.
Since 2013 · 13 years of data
33 citations
21 inspections
2 fines
$4.7K fined
Inspection Score
A composite 0–100 score combining this facility's inspections, citations, complaints, and enforcement actions relative to the Florida state average. The score below shows how many points this facility sits above or below the typical Florida assisted living residence score (the benchmark); higher is better.This is a proprietary Assisted Living Magazine score.
A composite 0–100 score combining this facility's inspections, citations, complaints, and enforcement actions relative to the Florida state average. The score below shows how many points this facility sits above or below the typical Florida assisted living residence score (the benchmark); higher is better.This is a proprietary Assisted Living Magazine score.
At the Florida average for assisted living residences (83/100)
Rank #496 / 876 in Florida Inspection Score — State benchmarked This home is ranked 496th out of 876 homes in Florida for inspection score. Shows this facility's inspection score compared to the Florida average among 876 comparable communities in the ranking pool. Facilities with the same value for a metric share the same rank. Rankings are based only on facilities in Florida that report data for that category. Facilities without available data are excluded from the ranking. This is a proprietary Assisted Living Magazine score. Inspection score: 83 out of 100. Letter grade B. At the Florida average for assisted living residences (83/100)Legal Actions
Formal stipulations and orders filed by Florida regulators against this facility, including fines and total monetary penalties.
This Facility
FL Average
vs. FL Avg-
2vs 5 avg↓ 60% fewer than FL avg
-
$4.7kvs $11.6k↓ 60% lower than FL avg
Data reflects the most recent 13 years (since 2013).
Inspection Scorecard
This scorecard compares key inspection, citation, and complaint metrics at this facility against the Florida state average. Metrics rated ≥15% worse than average are highlighted in red; those ≥15% better are highlighted in green.
Since 2013 vs. Florida state average
Overall vs. FL average
2 Worse
Metrics worse than Florida average:
• Citations per inspection (23% above)
• Inspection citation rate (23% above) 2 At Avg Metrics at Florida average:
• Total citations (at FL avg)
• Inspections with citations (at FL avg) 0 Better No metrics in this bucket.
• Citations per inspection (23% above)
• Inspection citation rate (23% above) 2 At Avg Metrics at Florida average:
• Total citations (at FL avg)
• Inspections with citations (at FL avg) 0 Better No metrics in this bucket.
Citations
| This Facility | FL Average | vs. FL Avg |
|---|---|---|---|
|
Total citations
Formal regulatory issues recorded by inspectors across all inspection types.
| 33 | 33 | This facility has total citations in line with the Florida average (33 vs. FL avg 33).— At avg Rank #504 / 907 Total citations — State benchmarked This home is ranked 504th out of 907 homes in Florida for total citations. Shows this facility's total citations compared to the Florida average among 907 comparable communities in the ranking pool. Facilities with the same value for a metric share the same rank. Rankings are based only on facilities in Florida that report data for that category. Facilities without available data are excluded from the ranking. |
|
Citations per inspection
Average citations per inspection.
| 1.6 | 1.3 | This facility has 23% more citations per inspection than a typical Florida assisted living residence (1.6 vs. FL avg 1.3).↑ 23% worse Rank #727 / 907 Citations per inspection — State benchmarked This home is ranked 727th out of 907 homes in Florida for citations per inspection. Shows this facility's citations per inspection compared to the Florida average among 907 comparable communities in the ranking pool. Facilities with the same value for a metric share the same rank. Rankings are based only on facilities in Florida that report data for that category. Facilities without available data are excluded from the ranking. |
Inspections
| This Facility | FL Average | vs. FL Avg |
|---|---|---|---|
|
Total inspections
Combined count of all inspections conducted at this facility.
| 21 | 26 | This facility has had 19% fewer total inspections than the Florida average (21 vs. FL avg 26). More inspections can mean more regulatory scrutiny rather than worse care.↓ 19% fewer |
|
Inspections with citations
Inspections that resulted in at least one regulatory citation.
| 16 | 16 | This facility has inspections with citations in line with the Florida average (16 vs. FL avg 16).— At avg |
|
Inspection citation rate
Percentage of inspections that resulted in at least one citation.
| 76% | 62% | This facility has 14 percentage points higher inspection citation rate than a typical Florida assisted living residence (76% vs. FL avg 62%).↑ 14% worse Rank #781 / 907 Inspection citation rate — State benchmarked This home is ranked 781st out of 907 homes in Florida for % of inspections with citations. Shows this facility's % of inspections with citations compared to the Florida average among 907 comparable communities in the ranking pool. Facilities with the same value for a metric share the same rank. Rankings are based only on facilities in Florida that report data for that category. Facilities without available data are excluded from the ranking. |
Inspection Reports Summary
An editor-reviewed summary of the themes and findings across this facility's recent inspection reports.
- October 30, 2025 inspection cited deficiencies but all were corrected on site with no outstanding issues.
- September 15, 2025 inspection found five Class 3 deficiencies involving resident care, staffing, medication assistance, training, and Alzheimer’s disease/dementia education.
- Deficiency themes have consistently included training, medication assistance, and resident care across multiple inspections from 2018 through 2025.
What does this home offer?
Pets Allowed
Housing Options: Suite
Building Type: Single-storey
Transportation Services
Fitness and Recreation
Activities in this home
- Arts and Crafts
- Dancing
- Exercise Classes
- Games & Cards
- Gardening
- Music Programs
- Other
- Shopping
- Social Events & Outings
Reviews (1)
New Era Assisted Living
Jerry Hawthorne
Access to a well-stocked library, regular trips to the mall, housekeeping and linen services, and regular activities promoting physical and mental well-being.” This is all lies. I can bet you won’t find a single book in there, but you’ll find a ton of bed bugs!
Places of interest near New Era Assisted Living
5.6 miles from city center
Estimated distance in miles from Lakeland's city center to New Era Assisted Living's address, calculated via Google Maps.
Calculate Travel Distance to New Era Assisted Living
Add your location
Compare Assisted Living around Lakeland
Info below is compiled from the FL Agency for Health Care Administration (AHCA), senior community websites & trusted data sources such as Walk Score & BBB.
Communities are listed from highest to lowest based on our ranking methodology.
| Merrill Gardens at ChampionsGate | AL IL MC | Four Corners (Championsgate) | 224
Facility
224
FL AVG
88
Rank
#26 / 1058 | Yes |
34
Facility
34
FL AVG
40
Rank
#851 / 1487 | Cref3 Championsgate Owner LLC | 84
Facility
84
FL AVG
83
Rank
#474 / 876 | 28 | 46%
Facility
46%
FL AVG
61.5%
Rank
#307 / 907 | 30
Facility
30
FL AVG
33
Rank
#472 / 907 | 1.1
Facility
1.1
FL AVG
1.3
Rank
#320 / 907 | For-Profit | $7,300 | Linda Wiley | Studio / 1 Bed / 2 Bed |
| Lake Gibson Village | AL MC | Lakeland | 165
Facility
165
FL AVG
88
Rank
#102 / 1058 | Yes |
10
Facility
10
FL AVG
40
Rank
#1264 / 1487 | Hsre-Pwr Lake Gibson Trs LLC | 98
Facility
98
FL AVG
83
Rank
#35 / 876 | 13 | 15%
Facility
15%
FL AVG
61.5%
Rank
#73 / 907 | 12
Facility
12
FL AVG
33
Rank
#152 / 907 | 0.9
Facility
0.9
FL AVG
1.3
Rank
#55 / 907 | For-Profit | - | Alisa Abner | 1 Bed / 2 Bed |
| Florida Presbyterian Homes Inc. D.b.a. Westminster Lakeland | AL IL NH SNF | Lakeland (Lake Somerset) | 136
Facility
136
FL AVG
88
Rank
#186 / 1058 | Yes |
55
Facility
55
FL AVG
40
Rank
#426 / 1487 | Florida Presbyterian Homes Inc | 92
Facility
92
FL AVG
83
Rank
#237 / 876 | 27 | 26%
Facility
26%
FL AVG
61.5%
Rank
#110 / 907 | 28
Facility
28
FL AVG
33
Rank
#439 / 907 | 1.0
Facility
1.0
FL AVG
1.3
Rank
#158 / 907 | Not-For-Profit | $1,500 | Ellisa Durrant | - |
| Grace Manor at Lake Morton | AL MC | Lakeland (East Lake Morton) | 50
Facility
50
FL AVG
88
Rank
#753 / 1058 | Yes |
77
Facility
77
FL AVG
40
Rank
#129 / 1487 | Grace Manor At Lake Morton LLC | 81
Facility
81
FL AVG
83
Rank
#556 / 876 | 34 | 44%
Facility
44%
FL AVG
61.5%
Rank
#272 / 907 | 35
Facility
35
FL AVG
33
Rank
#531 / 907 | 1.0
Facility
1.0
FL AVG
1.3
Rank
#158 / 907 | For-Profit | $13,000 | Tina Ries | Studio |
| New Era Assisted Living | AL HOS MC RC | Lakeland | 18
Facility
18
FL AVG
88
Rank
#868 / 1058 | Yes |
44
Facility
44
FL AVG
40
Rank
#638 / 1487 | Florry Creative Care Corp | 83
Facility
83
FL AVG
83
Rank
#496 / 876 | 21 | 76%
Facility
76%
FL AVG
61.5%
Rank
#781 / 907 | 33
Facility
33
FL AVG
33
Rank
#504 / 907 | 1.6
Facility
1.6
FL AVG
1.3
Rank
#727 / 907 | For-Profit | $4,650 | Cherry Twiggs | Suite |
Financial Assistance for
Assisted Living in Florida
New Era Assisted Living is located in Lakeland, Florida.
Here are the financial assistance programs available to residents in Florida.
Frequently Asked Questions about New Era Assisted Living
What languages are spoken at New Era Assisted Living?
The team at New Era Assisted Living speaks English and Spanish.
Who is the owner of New Era Assisted Living?
New Era Assisted Living is legally operated by Florry Creative Care Corp, and administered by Cherry Twiggs.
Is New Era Assisted Living in a walkable area?
New Era Assisted Living has a walk score of 44. Somewhat walkable. A few nearby services may be reachable on foot, but most trips require transportation.
What is the license number of New Era Assisted Living?
According to FL state health department records, New Era Assisted Living's license number is 12181.
When does New Era Assisted Living's license expire?
According to FL state health department records, New Era Assisted Living's license expires on September 25, 2027.
Are pets allowed at New Era Assisted Living?
Yes, New Era Assisted Living allows residents to bring their pets.
What payment types does New Era Assisted Living accept?
New Era Assisted Living accepts Medicaid, Other, and VA.
Guides for Better Senior Living
Care Cost Calculator: See Prices in Your Area
Assisted Living Explorer
Don’t Wait Too Long: 7 Red Flag Signs Your Parent Needs Assisted Living Now
The True Cost of Assisted Living in 2025 – And How Families Are Paying For It
Understanding Senior Living Costs: Pricing Models, Discounts & Financial Assistance
Updated on
