Smaller home · May offer a more intimate, personalized care environment.
New Era Assisted Living
New Era Assisted Living is a senior living community located in Lakeland, FL, committed to providing exceptional assisted living services to their residents. As part of their assisted living services and program, they provide 24/7 personal assistance, a special memory support unit for residents living with Alzheimer’s and other forms of dementia, and a bi-weekly visitation by a physician. They also offer respite care, hospice care, and scheduled transportation for medical appointments.
New Era Assisted Living doesn’t only offer quality care, they also make sure that the residents in their community are living comfortably, which is why they offer a myriad of services and amenities designed for comfort and entertainment or leisure. These include meal provisions with consideration to the residents’ diet and food preferences, access to a well stocked library, regular trips to the mall, housekeeping and linen services, and regular activities promoting physical and mental well being.
Community insights.
About this community
New Era Assisted Living is legally operated by Florry Creative Care Corp, and administered by Cherry Twiggs.
Inspection History
In Florida, the Agency for Health Care Administration (AHCA) is the primary authority that conducts unannounced inspections and completes official health quality reports for all healthcare facilities.
The figures below cover inspections recorded since March 1, 2013.
ALM Inspection Grade
8 points below the Florida average for state-licensed facilities (83/100)
Category breakdown
Citations
Typical
6.3 citation points per inspection (132 points across 21 inspections) · 57% more than the typical state-licensed FL facility (median: 4)
Finding Frequency
Concern
62% of inspections found a citation · 44% more than the typical state-licensed FL facility (median: 43%)
Enforcement
Typical
$4,650 in fines · 2 enforcement actions
Legal Actions
Formal stipulations and orders filed by Florida regulators against this facility, including fines and total monetary penalties.
This Facility
FL Average
vs. FL Avg-
2vs 5 avg↓ 60% fewer than FL avg
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2vs 5 avg↓ 60% fewer than FL avg
-
$4.7kvs $11.6k↓ 60% lower than FL avg
Inspection Scorecard
This scorecard compares key inspection, citation, and complaint metrics at this facility against the Florida state average. Metrics rated ≥15% worse than average are highlighted in red; those ≥15% better are highlighted in green.
• Total citations (17% above)
• Citations per inspection (30% above)
• Inspection citation rate (19% above) 1 Better Metrics better than Florida average:
• Inspections with citations (50% below)
Citations
| This Facility | FL Average | vs. FL Avg |
|---|---|---|---|
|
Total citations
| 28 | 24.0 | This facility has 17% more total citations than a typical Florida assisted living residence (28 vs. FL avg 24).↑ 17% worse Rank #568 / 853 Total citations — State benchmarked This assisted living community is ranked 568th out of 853 assisted living communities we track in Florida for total citations. Shows this facility's total citations compared to the Florida average among the 853 assisted living communities in the ranking pool. Communities with the same value for a metric share the same rank. Rankings compare like with like: every assisted living community we track in Florida that reports data for that category. Assisted living communities without available data are excluded, so the pool size varies from metric to metric. |
|
Citations per inspection
| 1.3 | 1.0 | This facility has 30% more citations per inspection than a typical Florida assisted living residence (1.3 vs. FL avg 1).↑ 30% worse Rank #657 / 853 Citations per inspection — State benchmarked This assisted living community is ranked 657th out of 853 assisted living communities we track in Florida for citations per inspection. Shows this facility's citations per inspection compared to the Florida average among the 853 assisted living communities in the ranking pool. Communities with the same value for a metric share the same rank. Rankings compare like with like: every assisted living community we track in Florida that reports data for that category. Assisted living communities without available data are excluded, so the pool size varies from metric to metric. |
Inspections
| This Facility | FL Average | vs. FL Avg |
|---|---|---|---|
|
Total inspections
| 21 | 26.0 | This facility has had 19% fewer total inspections than the Florida average (21 vs. FL avg 26). More inspections can mean more regulatory scrutiny rather than worse care.↓ 19% fewer |
|
Inspections with citations
| 8 | 16.0 | This facility has 50% fewer inspections with citations than a typical Florida assisted living residence (8 vs. FL avg 16).↓ 50% better |
|
Inspection citation rate
| 38% | 32% | This facility has 6 percentage points higher inspection citation rate than a typical Florida assisted living residence (38% vs. FL avg 32%).↑ 6% worse Rank #584 / 853 Inspection citation rate — State benchmarked This assisted living community is ranked 584th out of 853 assisted living communities we track in Florida for % of inspections with citations. Shows this facility's % of inspections with citations compared to the Florida average among the 853 assisted living communities in the ranking pool. Communities with the same value for a metric share the same rank. Rankings compare like with like: every assisted living community we track in Florida that reports data for that category. Assisted living communities without available data are excluded, so the pool size varies from metric to metric. |
What does this home offer?
Pets Allowed
Housing Options: Suite
Building Type: Single-storey
Transportation Services
Fitness and Recreation
Activities in this home
- Arts and Crafts
- Dancing
- Exercise Classes
- Games & Cards
- Gardening
- Music Programs
- Other
- Shopping
- Social Events & Outings
New Era Assisted Living
Places of interest near New Era Assisted Living
5.6 miles from city center
Estimated distance in miles from Lakeland's city center to New Era Assisted Living's address, calculated via Google Maps.
Calculate Travel Distance to New Era Assisted Living
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Compare Assisted Living around Lakeland
Info below is compiled from the FL Agency for Health Care Administration (AHCA), senior community websites & trusted data sources such as Walk Score & BBB.
Communities are listed from highest-ranked to lowest-ranked based on our methodology.
Care Types in This Table
AL (Assisted Living):
Housing with help for daily activities like bathing, dressing, and medication, without 24-hour skilled nursing.
NH (Nursing Home):
24/7 skilled nursing care for residents with complex, ongoing medical needs.
SNF (Skilled Nursing Facility):
Round-the-clock nursing care, often for recovery after surgery, injury, or illness.
MC (Memory Care):
Secured, specialized care for people living with Alzheimer's or dementia.
RC (Respite Care):
Short-term temporary care that gives family caregivers a break.
IL (Independent Living):
Community living with dining, activities, and transportation for active seniors who need little personal care.
HOS (Hospice Care):
Comfort-focused care for those with a terminal illness, prioritizing quality of life over treatment.
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City and state of the facility. Used for mapping and state-average comparisons.
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Licensed bed capacity (maximum allowed). Not the same as how many beds are currently filled.
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Indicates whether residents are allowed to have pets in the facility.
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Third-party neighborhood walkability score (0–100). Convenience/context metric, not a healthcare quality measure.
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Name of the licensed owner, operator, or managing entity as filed with the state. Useful for grouping facilities under the same organization.
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A 0–100 score of a facility's regulatory inspection record, shown as a letter and compared with other facilities of the same kind in the same state. This is a proprietary Assisted Living Magazine grade. It is not a government rating. A dash means we have no inspection data for that facility.
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Count of regulatory inspections in the reporting window. Higher volume can reflect more oversight visits, complaint-driven surveys, or routine licensure cycles.
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Share of inspections that resulted in citations, expressed as a percentage of total inspections in the window.
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Total count of citations (cited regulatory issues) recorded in the selected reporting period. Read alongside inspection counts for context.
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The average number of citations this facility receives each time it's inspected, calculated as total citations ÷ total inspections. A lower number suggests more consistent compliance with safety and care standards.
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Reported profit orientation for the operator or facility (e.g. for-profit vs nonprofit), as provided in state licensing or disclosure data.
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Total monetary fines or penalties in the reporting window from the state source. A single large fine can dominate this figure.
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A named contact for the facility. Hover the name to see their role — Administrator (state administrator of record or facility-provided administrator), Nursing Director, Medical Director, or Staff. The most authoritative available is shown.
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Housing or bed configuration options (e.g. studio, shared), often from facility-reported amenities and licensing details.
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Better Business Bureau grade for the operating company. Reflects complaint handling and business practices, not clinical care quality.
| |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lake Gibson Village | AL MC | Lakeland | 165
Facility
165
FL AVG
85
Rank
#79 / 890 | Yes |
10
Facility
10
FL AVG
40
Rank
#873 / 1,001 | Hsre-Pwr Lake Gibson Trs LLC | A+ | 12 | 8%
Facility
8%
FL AVG
32.4%
Rank
#60 / 853 | 1
Facility
1
FL AVG
33
Rank
#43 / 853 | 0.1
Facility
0.1
FL AVG
1.0
Rank
#44 / 853 | For-Profit | $0 | Alisa Abner | 1 Bed / 2 Bed | - |
| Brookdale Highlands | AL MC | Lakeland | 105
Facility
105
FL AVG
85
Rank
#315 / 890 | Yes |
6
Facility
6
FL AVG
40
Rank
#940 / 1,001 | Ahc Southland-Lakeland, LLC | B+ | 41 | 27%
Facility
27%
FL AVG
32.4%
Rank
#320 / 853 | 23
Facility
23
FL AVG
33
Rank
#496 / 853 | 0.6
Facility
0.6
FL AVG
1.0
Rank
#287 / 853 | For-Profit | $12,000 | Lisa Paul | Studio / 1 Bed / 2 Bed | A+ |
| Hawthorne Inn of Lakeland | AL IL MC NH SNF | Lakeland | 68
Facility
68
FL AVG
85
Rank
#522 / 890 | Yes |
45
Facility
45
FL AVG
40
Rank
#398 / 1,001 | Hawthorne Lakeland Al Operations LLC | A- | 41 | 20%
Facility
20%
FL AVG
32.4%
Rank
#169 / 853 | 12
Facility
12
FL AVG
33
Rank
#292 / 853 | 0.3
Facility
0.3
FL AVG
1.0
Rank
#114 / 853 | For-Profit | $1,214 | Virginia Rice | Suite | - |
| Grace Manor at Lake Morton | AL MC | Lakeland (East Lake Morton) | 50
Facility
50
FL AVG
85
Rank
#608 / 890 | Yes |
77
Facility
77
FL AVG
40
Rank
#73 / 1,001 | Grace Manor At Lake Morton LLC | B+ | 33 | 24%
Facility
24%
FL AVG
32.4%
Rank
#240 / 853 | 16
Facility
16
FL AVG
33
Rank
#381 / 853 | 0.5
Facility
0.5
FL AVG
1.0
Rank
#210 / 853 | For-Profit | $13,000 | Tina Ries | Studio | - |
| New Era Assisted Living | AL HOS MC RC | Lakeland | 18
Facility
18
FL AVG
85
Rank
#706 / 890 | Yes |
44
Facility
44
FL AVG
40
Rank
#419 / 1,001 | Florry Creative Care Corp | C | 21 | 38%
Facility
38%
FL AVG
32.4%
Rank
#584 / 853 | 28
Facility
28
FL AVG
33
Rank
#568 / 853 | 1.3
Facility
1.3
FL AVG
1.0
Rank
#657 / 853 | For-Profit | $4,650 | Cherry Twiggs | Suite | - |
Rank badges are statewide and care-type specific: each assisted living community is ranked against every other FL assisted living community we track that reports that metric, not just the 5 on this page. See how we rank facilities
Financial Assistance for
Assisted Living in Florida
New Era Assisted Living is located in Lakeland, Florida.
Here are the financial assistance programs available to residents in Florida.
Frequently Asked Questions about New Era Assisted Living
What languages are spoken at New Era Assisted Living?
The team at New Era Assisted Living speaks English and Spanish.
Who is the owner of New Era Assisted Living?
New Era Assisted Living is legally operated by Florry Creative Care Corp, and administered by Cherry Twiggs.
Is New Era Assisted Living in a walkable area?
New Era Assisted Living has a walk score of 44. Car-dependent. A few nearby services may be reachable on foot, but most trips require transportation.
What is the license number of New Era Assisted Living?
According to FL state health department records, New Era Assisted Living's license number is 12181.
When does New Era Assisted Living's license expire?
According to FL state health department records, New Era Assisted Living's license expires on September 25, 2027.
Are pets allowed at New Era Assisted Living?
Yes, New Era Assisted Living allows residents to bring their pets.
What payment types does New Era Assisted Living accept?
New Era Assisted Living accepts Medicaid, Other, and VA.
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