Mix of rehab and long-term care
This home supports both short-term rehab and long-term care, with residents staying for a wide range of durations.

We arrange tours, appointments, and even moving support so you don’t have to
Heritage Living Center is legally operated by HLNC, Inc., and administrated by Tina Bogard.
Key information about the people who lead and staff this community.
In Arkansas, the Department of Human Services, Office of Long Term Care is authorized to conduct unannounced inspections and issue official quality of care reports for all senior living providers.
Deficiencies
| This Facility | AR Average | vs. AR Avg |
|---|---|---|---|
|
Total deficiencies
| 26 | 21 | This facility has 24% more total deficiencies than a typical Arkansas nursing home (26 vs. AR avg 21).↑ 24% worse |
|
Deficiencies per year
| 8.7 | 7 | This facility has 24% more deficiencies per year than a typical Arkansas nursing home (8.7 vs. AR avg 7).↑ 24% worse |
Arkansas average 4.2
Last Health inspection on Aug 2025
Arkansas average 21.8
Arkansas average 5.32
Health citations are formal notices following inspections when they fail to comply with safety and care standards.
19 of 22 citations resulted from standard inspections; and 3 of 22 resulted from complaint investigations.
Arkansas average: 0.4
Arkansas average: 0.2
Reporting period: October 1 – December 31, 2025 (Q4 2025). Source: CMS Payroll-Based Journal report.
Manages medical care and health needs.
Assists with medical care and medications.
Helps with daily care and mobility.
Total hours from contractors
3,384 contractor hours this quarter
| Certified Nursing Assistant | 82 | 0 | 82 | 26,756 | 92 | 100% | 7.9 |
| Licensed Practical Nurse | 22 | 0 | 22 | 6,754 | 92 | 100% | 9.7 |
| Clinical Nurse Specialist | 6 | 3 | 9 | 2,883 | 92 | 100% | 8.4 |
| RN Director of Nursing | 6 | 0 | 6 | 2,499 | 83 | 90% | 8.5 |
| Registered Nurse | 6 | 0 | 6 | 2,334 | 92 | 100% | 9.5 |
| Nurse Aide in Training | 7 | 0 | 7 | 1,288 | 82 | 89% | 7.3 |
| Dental Services Staff | 3 | 0 | 3 | 1,244 | 68 | 74% | 6.8 |
| Medication Aide/Technician | 2 | 0 | 2 | 1,044 | 92 | 100% | 7.8 |
| Other Dietary Services Staff | 2 | 0 | 2 | 974 | 68 | 74% | 7.7 |
| Physical Therapy Aide | 0 | 4 | 4 | 831 | 71 | 77% | 6.4 |
| Qualified Social Worker | 0 | 7 | 7 | 690 | 76 | 83% | 5.5 |
| Speech Language Pathologist | 0 | 7 | 7 | 640 | 68 | 74% | 5.2 |
| Physical Therapy Assistant | 0 | 4 | 4 | 581 | 76 | 83% | 6.9 |
| Respiratory Therapy Technician | 0 | 6 | 6 | 562 | 70 | 76% | 5.2 |
| Nurse Practitioner | 1 | 0 | 1 | 528 | 66 | 72% | 8 |
| Administrator | 1 | 0 | 1 | 523 | 66 | 72% | 7.9 |
Federal penalties imposed by CMS for regulatory violations, including civil money penalties (fines) and denials of payment for new Medicare/Medicaid admissions.
Source: CMS Penalties Database
No penalties in the past 3 years
No civil money penalties or payment denials were reported in the last 3 years.
These measures show how residents usually do over time at this home, based on health outcomes and preventive care.
46% of new residents, usually for short-term rehab.
48% of new residents, often for short stays.
6% of new residents, often for long-term daily care.
Source: CMS Long-Term Care Facility Characteristics (Data as of Jan 2026)
Residents meet regularly to discuss policies, care quality, and activities
Organized group of residents that meets regularly to discuss facility policies, quality of life, and activities.
Historical financial and operational data for Heritage Living Center based on CMS SNF Cost Reports.
This home supports both short-term rehab and long-term care, with residents staying for a wide range of durations.
3.6 miles from city center
Estimated distance in miles from Conway's city center to Heritage Living Center's address, calculated via Google Maps.
Add your location
Heritage Living Center is located in Conway, Arkansas.
Here are the financial assistance programs available to residents in Arkansas.
The information below is reported by the Arkansas Department of Human Services, Office of Long Term Care.
| Superior Health and Rehab, LLC |
NH Nursing Home Licensed facility providing 24/7 skilled nursing care for residents with complex, ongoing medical needs. Staffed by RNs, LPNs, and CNAs. Inspected and star-rated annually by CMS. Accepts Medicare (short-term rehab) and Medicaid (long-term care).
AL Assisted Living A licensed, long-term care setting for seniors or individuals with disabilities who need help with daily activities — like bathing, dressing, and medication management — but not 24-hour skilled nursing. Offers housing, meals, and around-the-clock support while aiming to maximize resident independence. | Conway | 118
Facility
118
AR AVG
84
Rank
#76 / 330 | 88.1% | +24% | 3.99 | -17% | -15% | $0 | 10 | 3.3 | - | 104 |
2
Facility
2
AR AVG
34
Rank
#388 / 419 | Vickey Lynn Kirkemier | $18.4M | $6.1M | 32.9% | 45467 | ||||
| Salem Place Nursing and Rehabilitation Center, Inc. |
NH Nursing Home Licensed facility providing 24/7 skilled nursing care for residents with complex, ongoing medical needs. Staffed by RNs, LPNs, and CNAs. Inspected and star-rated annually by CMS. Accepts Medicare (short-term rehab) and Medicaid (long-term care).
AL Assisted Living A licensed, long-term care setting for seniors or individuals with disabilities who need help with daily activities — like bathing, dressing, and medication management — but not 24-hour skilled nursing. Offers housing, meals, and around-the-clock support while aiming to maximize resident independence. | Conway | 103
Facility
103
AR AVG
84
Rank
#122 / 330 | 80.6% | +13% | 6.11 | -41% | +31% | $0 | 33 | 8.3 | - | 83 |
2
Facility
2
AR AVG
34
Rank
#388 / 419 | Sheri Hollingsworth | $12.6M | $5.0M | 39.8% | 45183 | ||||
| Heritage Living Center |
NH Nursing Home Licensed facility providing 24/7 skilled nursing care for residents with complex, ongoing medical needs. Staffed by RNs, LPNs, and CNAs. Inspected and star-rated annually by CMS. Accepts Medicare (short-term rehab) and Medicaid (long-term care).
AL Assisted Living A licensed, long-term care setting for seniors or individuals with disabilities who need help with daily activities — like bathing, dressing, and medication management — but not 24-hour skilled nursing. Offers housing, meals, and around-the-clock support while aiming to maximize resident independence. | Conway | 140
Facility
140
AR AVG
84
Rank
#17 / 330 | 91.4% | +28% | 3.54 | -34% | -24% | $0 | 22 | 4.4 | - | 128 |
2
Facility
2
AR AVG
34
Rank
#388 / 419 | John Dickson | $20.4M | $7.2M | 35% | 45308 | ||||
| Conway Healthcare and Rehabilitation Center |
NH Nursing Home Licensed facility providing 24/7 skilled nursing care for residents with complex, ongoing medical needs. Staffed by RNs, LPNs, and CNAs. Inspected and star-rated annually by CMS. Accepts Medicare (short-term rehab) and Medicaid (long-term care).
AL Assisted Living A licensed, long-term care setting for seniors or individuals with disabilities who need help with daily activities — like bathing, dressing, and medication management — but not 24-hour skilled nursing. Offers housing, meals, and around-the-clock support while aiming to maximize resident independence. | Conway | 105
Facility
105
AR AVG
84
Rank
#107 / 330 | 62.9% | -12% | 4.13 | -8% | -12% | $25.5k | 23 | 4.6 | 1 | 68 |
2
Facility
2
AR AVG
34
Rank
#388 / 419 | Melissa Poore | $8.3M | $4.0M | 48.2% | 45245 |
The legal owner and operator of Heritage Living Center is HLNC, Inc..
Heritage Living Center has a walk score of 2. Car-dependent. Most errands require a car, with limited nearby walkable options.
Heritage Living Center's occupancy is 91%.
Tina Bogard is the administrator of Heritage Living Center.
Heritage Living Center has 140 beds.
Yes — there are 4 photos of Heritage Living Center in the photo gallery on this page.
Heritage Living Center is located at 1175 Morningside Drive.
Care Cost Calculator: See Prices in Your Area
Nursing Home Data Explorer
Don’t Wait Too Long: 7 Red Flag Signs Your Parent Needs Assisted Living Now
The True Cost of Assisted Living in 2025 – And How Families Are Paying For It
Understanding Senior Living Costs: Pricing Models, Discounts & Financial Assistance

Thank you for your interest!
Our team will be in touch shortly to help with next steps.
