4/5
CMS (the Centers for Medicare & Medicaid Services) is the federal agency that rates nursing home quality. Its Overall Rating runs from 1 to 5 stars, combining health inspections, staffing, and quality measures, with inspections weighted most heavily.
4/5
CMS (the Centers for Medicare & Medicaid Services) is the federal agency that rates nursing home quality. Its Overall Rating runs from 1 to 5 stars, combining health inspections, staffing, and quality measures, with inspections weighted most heavily.
Heritage Living Center is a nursing home in Conway, AR, offering comprehensive care options, including long-term care, short-term rehabilitation, memory care, and respite care. Fostering comfort and healing, the community ensures older adults are well-cared for during their stay. Well-balanced meals, salon services, and therapy services are also provided to enrich residents’ living experiences. Residents also receive 24-hour care tailored to their needs and habits, ensuring their holistic well-being.
Social events, light exercises, and various recreational opportunities ensure residents can have fun and stay active. Outdoor therapy equipment and a spacious courtyard with a gazebo and a walking path are also available for residents’ leisure and wellness. Residents also have convenient access to a variety of dining options and shops, as it is conveniently located near restaurants in Conway. This nursing home strives to help older adults live comfortably in retirement, making it a great choice for senior living in Arkansas.
The Overall CMS Rating combines results from health inspections, staffing levels and quality measures. Health inspections carry the most weight. Staffing and quality scores can increase or decrease the final rating based on performance compared to state and national standards.
Based on the results of the facility's three most recent standard inspections and any complaint investigations. CMS reviews the number, scope, and severity of deficiencies, with more recent findings weighted more heavily.
Measures average nursing staff hours per resident per day, including Registered Nurses (RNs) and total nursing staff. Ratings are adjusted based on the level of care residents require and are compared to state and national benchmarks.
Based on clinical and physical health indicators reported to CMS, such as hospital readmissions, falls, pressure ulcers, and improvements in mobility. These measures reflect how well residents' health needs are being managed.
Daily nursing hours per resident by staff type, reported to CMS. Higher is generally better — compare this facility to state and national averages to see where staffing stands.
Total adjusted nursing hours per resident per day, combining RN, LPN, and aide time. CMS adjusts this for case-mix so facilities can be fairly compared.
| Staff type | Hours / Day / Resident | vs state avg |
|---|---|---|
|
Registered Nurse (RN)
RNs hold the highest nursing license and can assess residents, interpret test results, and direct care plans. More RN hours per day often signals stronger clinical oversight and faster response to health changes.
| 29m per day | ▲ 22% State avg: 24m per day · National avg: 41m per day |
|
LPN / LVN
Licensed Practical Nurses (LPNs) or Licensed Vocational Nurses (LVNs) deliver routine hands-on care — medication administration, wound dressing, and monitoring vital signs. They work under RN supervision and make up a large share of daily bedside care.
| 47m per day | ▼ 17% State avg: 57m per day · National avg: 52m per day |
|
Nurse Aide
Certified Nurse Aides (CNAs) provide the most direct day-to-day assistance: bathing, dressing, feeding, and mobility. Nurse aide hours are typically the largest staffing category and directly affect residents' quality of life.
| 2h 28m per day | ▼ 10% State avg: 2h 44m per day · National avg: 2h 21m per day |
|
Weekend Total Nursing
Combined nursing hours (RN + LPN + Nurse Aide) per resident per day on weekends. Staffing often drops on weekends — this figure reveals whether the facility maintains adequate coverage outside of weekday hours.
| 3h 17m per day | ▼ 6% State avg: 3h 29m per day · National avg: 3h 26m per day |
|
Physical Therapist
Hours per resident per day provided by licensed Physical Therapists (PTs) or PT Assistants. PT services help residents recover mobility after injury or illness and are especially important for post-acute (short-stay) rehabilitation.
| 3m per day | ▲ 44% State avg: 2m per day · National avg: 4m per day |
|
Weekend RN
Registered nurse hours specifically on weekends. Facilities sometimes reduce RN presence on Saturdays and Sundays — a low weekend RN figure compared to weekday hours can indicate reduced clinical oversight when most administrative staff are absent.
| 20m per day | ▲ 24% State avg: 16m per day · National avg: 29m per day |
Offers a balance of services and community atmosphere.
Federal penalties imposed by CMS for regulatory violations, including civil money penalties (fines) and denials of payment for new Medicare/Medicaid admissions.
Source: CMS Penalties Database
No penalties in the past 3 years
No civil money penalties or payment denials were reported in the last 3 years.
These measures show how residents usually do over time at this home, based on health outcomes and preventive care.
CMS star rating based on long-stay quality measure performance. 5 stars = significantly above average, 1 star = significantly below average.
Number of hospitalizations per 1,000 long-stay resident days.
1.78
10% better than Arkansas averageArkansas average: 1.97
Number of outpatient emergency department visits per 1,000 long-stay resident days.
1.84
16% better than Arkansas averageArkansas average: 2.18
CMS star rating based on short-stay quality measure performance. 5 stars = much above average, 1 star = much below average.
Percentage of short-stay residents who were re-hospitalized after their nursing home admission.
29.3%
16% worse than Arkansas averageArkansas average: 25.2%
Percentage of short-stay residents who had an outpatient emergency department visit.
10.7%
22% better than Arkansas averageArkansas average: 13.8%
Percentage of SNF residents who experience falls with major injury during their stay.
0.0%
100% better than Arkansas averageArkansas average: 0.8%
Percentage of residents at or above expected ability to care for themselves at discharge.
62.8%
17% better than Arkansas averageArkansas average: 53.7%
Rate of successful return to home or community from a skilled nursing facility.
55.3%
9% better than Arkansas averageArkansas average: 50.6%
Quality measures are calculated from Minimum Data Set (MDS) assessments. For most measures, lower percentages indicate better care quality.
46% of new residents, usually for short-term rehab.
48% of new residents, often for short stays.
6% of new residents, often for long-term daily care.
Based on CMS SNF Cost Report for fiscal year ending in 12/2023.
Net patient revenue — what the home actually collects for resident care, after contractual allowances, bad debt and discounts are subtracted from its gross charges (CMS cost report, Worksheet G-3). It covers resident care only; money the home earns from other sources is shown separately as "Other income."
Net patient income: net patient revenue minus the home's total operating expenses. A positive figure means it earns more from resident care than it spends to deliver it; a negative figure means the opposite. It excludes non-operating "other income."
Net patient revenue — what the home actually collects for resident care, after contractual allowances, bad debt and discounts are subtracted from its gross charges (CMS cost report, Worksheet G-3). It covers resident care only; money the home earns from other sources is shown separately as "Other income."
Net patient income: net patient revenue minus the home's total operating expenses. A positive figure means it earns more from resident care than it spends to deliver it; a negative figure means the opposite. It excludes non-operating "other income."
Money the home earns outside of resident care — such as investments, grants, rentals and other non-operating sources (CMS cost report, Worksheet G-3). It is tracked separately from net patient revenue: it is not part of that figure, and it is not included in net patient income.
Staff salaries plus wage-related costs — benefits such as payroll taxes, health insurance and retirement — from the home's own accounting records (CMS cost report, Worksheet A). Contract or agency labor is counted separately, under other operating costs.
Payroll as a share of revenue: staff salaries and wage-related benefits divided by net patient revenue. A higher figure means more of each revenue dollar goes to staff pay.
Everything it costs to run the home apart from payroll — food, utilities, supplies, maintenance, contract labor and administration. Calculated as total operating expense minus payroll (staff salaries and wage-related benefits).
The home's total operating expense for the year — all the costs of running it, salaries included (CMS cost report, Worksheet G-3).
Housing Options: Private / Semi-Private Rooms
Building Type: Single-story
On-site Medical Care and Health Services
Rehabilitative Support
Beauty Services
Social and Recreational Activities
This home supports both short-term rehab and long-term care, with residents staying for a wide range of durations.
New residents most often arrive under private pay (48% of admissions), and a typical private pay stay runs around 1 - 2 months.
Coverage residents most often arrive under.
Coverage residents most often leave under.
2.1 miles from city center
Estimated distance in miles from Conway's city center to Heritage Living Center's address, calculated via Google Maps.
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The information below is reported by the Arkansas Department of Human Services, Office of Long Term Care.
| Superior Health and Rehab, LLC | NH | Conway | 118
Facility
118
AR AVG
84
Rank
#75 / 330 | 88.1% | +24% | 3.99 | -17% | -15% | $0 | 10 | 3.3 | - | 99 | - |
2
Facility
2
AR AVG
34
Rank
#388 / 419 | Vickey Lynn Kirkemier | $13.3M | $5.1M | 38.1% | 45467 | ||||
| Salem Place Nursing and Rehabilitation Center, Inc. | NH RC | Conway | 103
Facility
103
AR AVG
84
Rank
#122 / 330 | 80.6% | +13% | 6.11 | -41% | +31% | $0 | 33 | 8.3 | - | 85 | - |
2
Facility
2
AR AVG
34
Rank
#388 / 419 | Sheri Hollingsworth | $10.6M | $4.5M | 42.8% | 45183 | ||||
| Heritage Living Center | NH MC RC | Conway | 140
Facility
140
AR AVG
84
Rank
#17 / 330 | 91.4% | +28% | 3.54 | -34% | -24% | $0 | 22 | 4.4 | - | 128 | - |
2
Facility
2
AR AVG
34
Rank
#388 / 419 | John Dickson | $16.0M | $6.2M | 39% | 45308 | ||||
| Conway Healthcare and Rehabilitation Center | NH RC | Conway | 105
Facility
105
AR AVG
84
Rank
#108 / 330 | 62.9% | -12% | 4.13 | -8% | -12% | $25.5k | 23 | 4.6 | 1 | 68 | - |
2
Facility
2
AR AVG
34
Rank
#388 / 419 | Melissa Poore | $7.9M | $3.4M | 43.3% | 45245 |
Heritage Living Center is located in Conway, Arkansas.
Here are the financial assistance programs available to residents in Arkansas.
Heritage Living Center has a walk score of 55. Moderately walkable. Some errands can be accomplished on foot, with a mix of nearby amenities.
Heritage Living Center's occupancy is 93.7%.
Heritage Living Center is registered as a for-profit.
Yes — there are 5 photos of Heritage Living Center in the photo gallery on this page.
Heritage Living Center is located at 1175 Morningside Dr, Conway, AR 72034.
(501) 327-7642 will put you in contact with the team at Heritage Living Center.
Heritage Living Center is not currently listed as a CMS-certified provider of Medicare or Medicaid.
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