New Era

Overview of New Era

New Era is a 60-bed, family-owned assisted living and memory care home. The property offers specialized memory care programming tailored to support the daily needs and safety of residents dealing with cognitive decline.

State compliance logs covering a 13-year period detail 39 total deficiencies across 42 separate evaluations. This tracks out to about 2.9 citations annually, which is 37% better than the Florida state baseline. Every review on file turned up at least one minor infraction, resulting in a historical zero citations-per-inspection rate for entirely clear standard evaluations until recently.

While early records showed sporadic, low-level infractions involving building upkeep, resident rights, and paperwork, the facility faced an escalation in 2023 and 2024, with inspections flagging issues across food services, financial stability reports, and staff training. However, recent 2025 filings show a clear shift toward better oversight; after a few minor environmental and risk management marks in May 2025, back-to-back inspections in June and September 2025 came back completely clean. The provider has never faced financial fines or administrative enforcement actions.

Individuals researching regional care options can use these long-term reports to gauge the facility’s current operational direction. Because the state records show that past issues with staff training and building maintenance have been actively ironed out over the past year, the recent data points to a much more stable environment. It remains a smart precaution to visit the building in person to look over the common areas yourself and talk with the management team about their daily training and safety routines.

(863) 859-0475

60-bed community

A moderately sized community that may balance personal attention with shared amenities and social activities.

Walk Score: 79 / 100

Very walkable. Most errands can be accomplished on foot, and many essentials are within a short walk.

About this community

Facility TypeAssisted Living Facility

StatusIn Litigation

IssuanceMarch 10, 2026

ExpirationJanuary 17, 2026

CountyPolk

License Number10535

New Era is legally operated by New Era Business Llc, and administrated by Ruth Bermudez Ortiz.

Owner NameNew Era Business LLC

Profit StatusFor-Profit

Optional State Supplement

50 units

Private

10 units

Total beds

60 units

Staffing

Key information about the people who lead and staff this community.

English Spanish

Specific ProgramsMowing, Mulch Installation, Shrub Trimming, Fall Clean Up, Irrigation, Landscaping, Sod Installation

Touring HoursMonday-Saturday: 8:00am - 6:00pm, Sunday: Closed

Since 2012 · 14 years of data 58 citations 49 inspections 16 fines $17.0K fined

Inspection Score

19 points below the Florida average for assisted living residences (83/100)

Legal Actions Formal stipulations and orders filed by Florida regulators against this facility, including fines and total monetary penalties.

This Facility FL Average vs. FL Avg

Fines Total number of fines issued.
16
vs 5 avg
↑ 220% higher than FL avg
Total amount fined Total dollar amount of fines issued.
$17k
vs $11.6k
↑ 46% higher than FL avg

Data reflects the most recent 14 years (since 2012).

Inspection Scorecard This scorecard compares key inspection, citation, and complaint metrics at this facility against the Florida state average. Metrics rated ≥15% worse than average are highlighted in red; those ≥15% better are highlighted in green.

Since 2012 vs. Florida state average

Overall vs. FL average

Latest Inspection September 24, 2025 Complaint

Citations Citations are formal regulatory issues recorded during state inspections.	This Facility	FL Average	vs. FL Avg
Total citations Formal regulatory issues recorded by inspectors across all inspection types.	58	33	This facility has 76% more total citations than a typical Florida assisted living residence (58 vs. FL avg 33).↑ 76% worse Rank #773 / 919 Total citations — State benchmarked This home is ranked 773rd out of 919 homes in Florida. Shows this facility's total citations compared to the Florida average among 919 comparable communities in the ranking pool.
Citations per year Average citations per year since 2012.	4.1	2.4	This facility has 71% more citations per year than a typical Florida assisted living residence (4.1 vs. FL avg 2.4).↑ 71% worse
Citations per inspection Average citations per inspection.	1.2	1.3	This facility has 8% fewer citations per inspection than a typical Florida assisted living residence (1.2 vs. FL avg 1.3).↓ 8% better Rank #458 / 919 Citations per inspection — State benchmarked This home is ranked 458th out of 919 homes in Florida. Shows this facility's citations per inspection compared to the Florida average among 919 comparable communities in the ranking pool.

Inspections State inspections evaluate whether the facility meets health and safety standards.	This Facility	FL Average	vs. FL Avg
Total inspections Combined count of all routine and focused inspections. Excludes complaint investigations.	49	26	This facility has 88% more total inspections than a typical Florida assisted living residence (49 vs. FL avg 26).↑ 88% worse
Inspections with citations Inspections that resulted in at least one regulatory citation.	38	16	This facility has 138% more inspections with citations than a typical Florida assisted living residence (38 vs. FL avg 16).↑ 138% worse
Inspection citation rate Percentage of inspections that resulted in at least one citation.	78%	62%	This facility has 16 percentage points higher inspection citation rate than a typical Florida assisted living residence (78% vs. FL avg 62%).↑ 16% worse Rank #803 / 919 Inspection citation rate — State benchmarked This home is ranked 803rd out of 919 homes in Florida. Shows this facility's % of inspections with citations compared to the Florida average among 919 comparable communities in the ranking pool.

Inspection Reports Summary An editor-reviewed summary of the themes and findings across this facility's recent inspection reports.

The most recent inspection on September 24, 2025, found no deficiencies during a complaint investigation.
Deficiencies have consistently involved physical plant safety and emergency management, with several Class 3 citations noted since 2021.
The May 15, 2025 inspection cited two deficiencies including one severity 1 and one severity 2 related to physical plant and emergency management.

Show Inspection Reports

Activities in this home

Arts and Crafts
Dancing
Exercise Classes
Games & Cards
Gardening
Music Programs
Other
Shopping
Social Events & Outings
Theater & Movies

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Long-Term Care Waiver

Florida Medicaid LTC Waiver

Age 65+ or 21+ disabled

General Florida resident, Medicaid- eligible, nursing home-level care need.

Income Limits (2025) ~$2,829/month 300% FBR, individual

Asset Limits $2,000 (individual), $3,000 (couple).

High demand; waitlists common.

Benefits

In-home care (6-8 hours/day) Assisted living Respite (240 hours/year) Case management

Community Care for the Elderly (CCE)

Florida CCE

Age 60+

General Florida resident, at risk of nursing home.

Income Limits ~$2,000/month varies

Asset Limits $5,000 individual

Limited funding; regional variation.

Benefits

Homemaker services (3-5 hours/week) Adult day care (~$60/day) Respite (up to 10 days/year)

Home Care for the Elderly (HCE)

Florida Home Care for the Elderly

Age 60+

General Florida resident, at risk of nursing home placement; caregiver must be approved.

Income Limits (2025) ~$2,829/month individual, aligned with Medicaid thresholds

Asset Limits ~$2,000 (individual); varies by case manager discretion.

Limited funding (~3,500 served annually); prioritizes low-income frail seniors.

Benefits

Basic subsidy (~$160/month) for housing/medical costs; special subsidies for supplies/services (e.g., incontinence supplies, ~$50-$200/month)

Program of All-Inclusive Care for the Elderly (PACE)

Florida Medicaid PACE

Age 55+

General Florida resident, nursing home-level care need, safe with PACE support.

Income Limits (2025) ~$2,829/month 300% FBR

Asset Limits $2,000 (individual), $3,000 (couple).

Limited to specific counties (e.g., Hillsborough, Miami-Dade); ~10 sites statewide.

Benefits

Personal care (5-7 hours/day) Medical care Meals Transportation Therapy

Optional State Supplementation (OSS)

Florida Optional State Supplementation

Age 65+ or disabled

General Florida resident, living in approved facility, receiving SSI or low-income.

Income Limits (2025) ~$1,004/month individual, including SSI

Asset Limits $2,000 (individual), $3,000 (couple).

Limited to specific facility types; ~$78.40/month max supplement.

Benefits

Cash payment (~$78.40/month) for room/board or personal needs in facilities

Compare Assisted Living around Lakeland

The information below is reported by the Florida Agency for Health Care Administration (AHCA).


Lake Morton Plaza	AL Assisted Living A licensed, long-term care setting for seniors or individuals with disabilities who need help with daily activities — like bathing, dressing, and medication management — but not 24-hour skilled nursing. Offers housing, meals, and around-the-clock support while aiming to maximize resident independence. IL Independent Living Lifestyle-focused communities for older adults offering dining, activities, and transportation with minimal personal care. Best for active, independent seniors who want community without medical support.	Lakeland (Downtown)	126 Facility 126 FL AVG 89 Rank #235 / 1074	Yes	81 Facility 81 FL AVG 40 Rank #95 / 1486	Lake Morton Senior Living, LLC	76 Facility 76 FL AVG 83 Rank #641 / 876	42	57.1% Facility 57.1% FL AVG 61.5% Rank #470 / 919	43 Facility 43 FL AVG 33 Rank #657 / 919	1.0 Facility 1.0 FL AVG 1.3 Rank #167 / 919	For-Profit	$13,127	Debra M. Mathewson	-	-
Brookdale Highlands	AL Assisted Living A licensed, long-term care setting for seniors or individuals with disabilities who need help with daily activities — like bathing, dressing, and medication management — but not 24-hour skilled nursing. Offers housing, meals, and around-the-clock support while aiming to maximize resident independence. NH Nursing Home Licensed facility providing 24/7 skilled nursing care for residents with complex, ongoing medical needs. Staffed by RNs, LPNs, and CNAs. Inspected and star-rated annually by CMS. Accepts Medicare (short-term rehab) and Medicaid (long-term care). MC Memory Care Secured, specialized care for people living with Alzheimer's or dementia. Staff trained in cognitive impairment, with higher staff-to-resident ratios and an environment designed to reduce confusion and wandering risk.	Lakeland	105 Facility 105 FL AVG 89 Rank #410 / 1074	Yes	6 Facility 6 FL AVG 40 Rank #1343 / 1486	Ahc Southland-Lakeland, LLC	80 Facility 80 FL AVG 83 Rank #573 / 876	42	42.9% Facility 42.9% FL AVG 61.5% Rank #261 / 919	45 Facility 45 FL AVG 33 Rank #681 / 919	1.1 Facility 1.1 FL AVG 1.3 Rank #331 / 919	For-Profit	$12,000	Lisa Paul	-	A+
The Canopy at Waldenwoods	AL Assisted Living A licensed, long-term care setting for seniors or individuals with disabilities who need help with daily activities — like bathing, dressing, and medication management — but not 24-hour skilled nursing. Offers housing, meals, and around-the-clock support while aiming to maximize resident independence.	Plant City (Walden Woods)	80 Facility 80 FL AVG 89 Rank #582 / 1074	Yes	44 Facility 44 FL AVG 40 Rank #638 / 1486	Walden Woods Fl Tenant, LLC	90 Facility 90 FL AVG 83 Rank #314 / 876	11	36.4% Facility 36.4% FL AVG 61.5% Rank #187 / 919	23 Facility 23 FL AVG 33 Rank #360 / 919	2.1 Facility 2.1 FL AVG 1.3 Rank #860 / 919	For-Profit	$500	Brittany Esposito	-	-
Grace Manor Suites	AL Assisted Living A licensed, long-term care setting for seniors or individuals with disabilities who need help with daily activities — like bathing, dressing, and medication management — but not 24-hour skilled nursing. Offers housing, meals, and around-the-clock support while aiming to maximize resident independence. NH Nursing Home Licensed facility providing 24/7 skilled nursing care for residents with complex, ongoing medical needs. Staffed by RNs, LPNs, and CNAs. Inspected and star-rated annually by CMS. Accepts Medicare (short-term rehab) and Medicaid (long-term care).	Lakeland (North Socrum Loop Road)	77 Facility 77 FL AVG 89 Rank #608 / 1074	Yes	37 Facility 37 FL AVG 40 Rank #787 / 1486	Grace Manor Suites LLC	89 Facility 89 FL AVG 83 Rank #342 / 876	24	50% Facility 50% FL AVG 61.5% Rank #341 / 919	31 Facility 31 FL AVG 33 Rank #492 / 919	1.3 Facility 1.3 FL AVG 1.3 Rank #557 / 919	For-Profit	$1,952	Barry Sanders	Studio / Suite / 1 Bed	-
New Era	AL Assisted Living A licensed, long-term care setting for seniors or individuals with disabilities who need help with daily activities — like bathing, dressing, and medication management — but not 24-hour skilled nursing. Offers housing, meals, and around-the-clock support while aiming to maximize resident independence.	Lakeland (Downtown)	60 Facility 60 FL AVG 89 Rank #695 / 1074	No	79 Facility 79 FL AVG 40 Rank #114 / 1486	New Era Business LLC	64 Facility 64 FL AVG 83 Rank #810 / 876	49	77.6% Facility 77.6% FL AVG 61.5% Rank #803 / 919	58 Facility 58 FL AVG 33 Rank #773 / 919	1.2 Facility 1.2 FL AVG 1.3 Rank #458 / 919	For-Profit	$17,000	Ruth Bermudez Ortiz	-	-

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What neighborhood is New Era in?

New Era is in the Downtown neighborhood of LAKELAND.

What languages are spoken at New Era?

The team at New Era speaks English and Spanish.

Who is the owner of New Era?

The legal owner and operator of New Era is New Era Business Llc.

Is New Era in a walkable area?

New Era has a walk score of 79. Very walkable. Most errands can be accomplished on foot, and many essentials are within a short walk.

What is the license number of New Era?

According to FL state health department records, New Era's license number is 10535.

When does New Era's license expire?

According to FL state health department records, New Era's license expires on January 17, 2026.

What payment types does New Era accept?

New Era accepts Medicaid, Other, and VA.

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