The Bay at Belmont Health and Rehabilitation Center

Nursing Home

The Bay at Belmont Health and Rehabilitation Center

110 Belmont Rd, Madison, WI 53714 View Map
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Overview of The Bay at Belmont Health and Rehabilitation Center

The Bay at Belmont Health and Rehabilitation Center stands as one of the premier health and rehabilitation centers in Madison. It’s a comprehensive community that presents a resort-like lifestyle with its world-class hospitality offered to each unique individual with personal needs. The health and rehabilitation center’s nursing approach is focused on comprehensive therapies that contribute to a speedy recovery. The Bay creates an atmosphere where residents thrive and is enriched with quality skilled nursing care offered.  

The Bay offers a range of skilled nursing care, rehabilitation, outpatient therapy, long-term care, and memory care services. Amenities include a library, a courtyard, a family visitation room, daily meals provided, and a hair salon. 

Capacity and availability

Smaller home

May offer a more intimate, personalized care environment.

Total beds 83

This home usually has availability

Lower occupancy suggests more openings may be available.

Lower demand than the Wisconsin average
Occupancy rate 68.7%
Residents per day (avg) 60
Occupancy rate
68.7%
Residents per day (avg)
60

Who this home usually serves

TYPE OF STAY

Mix of rehab and long-term care

This home supports both short-term rehab and long-term care, with residents staying for a wide range of durations.

Breakdown by payment type

Medicare

29% of new residents, usually for short-term rehab.

Typical stay 1 - 2 months

Private pay

59% of new residents, often for short stays.

Typical stay 3 - 4 months

Medicaid

12% of new residents, often for long-term daily care.

Typical stay 9 - 10 months

Finances and operations

Proprietary home
Corporation
Home revenue
$8.9M
Operating loss
-$499.6K
Proprietary home Corporation
Home revenue
$8,898,627.00
Operating loss
$-499,624.00
Payroll costs Info The portion of the home's budget spent on staff, including nurses, caregivers, and other employees who support care and operations.
$2.4M
27.5% of revenue
Other operating costs Info All remaining costs needed to run the home, such as food, utilities, building maintenance, supplies and administrative expenses.
$7.0M
Total costs $9.4M
Bed community size
83-bed community
A larger shared setting that may offer more common spaces and organized community services.
Years in operation
11 years in operation
A community with a solid operating history and experience delivering ongoing care.
Walk Score
Walk Score: 50 / 100
Moderately walkable. Some errands can be accomplished on foot, with a mix of nearby amenities.
BBB Rating
BBB Rating: A+ (Not Accredited)
An independent rating from the Better Business Bureau based on factors such as complaint history, transparency, and business practices.
How BBB ratings work

About this community

Facility Type
Skilled Care

Additional licensing details

CMS Certification Number: 525074
County: DANE

Ownership & operating entity

The Bay at Belmont Health and Rehabilitation Center is legally operated by THE BAY AT BELMONT HEALTH AND REHABILITATION CEN, and administrated by KRISTINA HERRERA.

Profit status: FOR PROFIT

Staffing

Key information about the people who lead and staff this community.

Leadership

Contact: Debbie Pitsch, Executive Director

Contact Information

Fax: (608) 249-7906

Types of Care at The Bay at Belmont Health and Rehabilitation Center

Skilled Nursing Memory Care
Contact The Bay at Belmont Health and Rehabilitation Center

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The information below is reported by the Wisconsin Department of Health Services, Division of Quality Assurance.
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AL

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SNF

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89.8%
$20,299,433.00
$14,067,519.00
69.3%
113.60
5/5
6.4089
4/5
5/5
4/5
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Oak Park Nursing & Rehab Center
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Assisted Living For seniors needing help with daily tasks but not full-time nursing.

IL

Independent Living For self-sufficient seniors seeking community and minimal assistance.

MC

Memory Care Specialized care for those with Memory Loss, Alzheimer's, or dementia, ensuring safety and support.

SNF

Nursing Homes 24/7 care needed

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100
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5
BERNSTEIN, GREGORY
69.5%
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-
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3
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1 Bed / 2 Bed
Four Winds Manor
AL

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Nursing Homes 24/7 care needed

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Edgerton Care Center
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WISCONSIN ILLINOIS SENIOR HOUSING INC
55.0%
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4/5
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53
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-
The Bay at Belmont Health and Rehabilitation Center
AL

Assisted Living For seniors needing help with daily tasks but not full-time nursing.

MC

Memory Care Specialized care for those with Memory Loss, Alzheimer's, or dementia, ensuring safety and support.

SNF

Nursing Homes 24/7 care needed

Madison
83
No
A+
50
SUMMIT CARE MANAGEMENT LLC
68.7%
$8,788,267.00
$2,444,362.00
27.8%
60.00
-
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Places of interest near The Bay at Belmont Health and Rehabilitation Center

Address 5.6 miles from city center — 3.62 miles to nearest hospital (UW Health E Terrace Dr Medical Center)

Address 110 Belmont Rd, Madison, WI 53714

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Staffing Data

Source: CMS Payroll-Based Journal (Q2 2025)

243
Total Staff
108
Employees
135
Contractors
21,477
Total Hours (Quarter)
32
Avg Staff/Day
7.4
Avg Shift (hrs)
Nursing Staff Breakdown
Role Count Avg Shift (hrs) Uses Contractors?
Registered Nurse 31 9.4 Yes
Licensed Practical Nurse 59 8 Yes
Certified Nursing Assistant 133 7.1 Yes
Staff by Category
Administration
2 staff
6.6hs shift avg
Nursing Staff
224 staff
7.6hs shift avg
Physicians & Practitioners
5 staff
7.8hs shift avg
Therapy Services
5 staff
5hs shift avg
Activities & Recreation
0 staff
0hs shift avg
Social Services
2 staff
5.6hs shift avg
Dietary Services
3 staff
7.4hs shift avg
Other Services
2 staff
7.9hs shift avg
Contractor Analysis
20.7%
of total hours from contractors
4,456 contractor hours this quarter
Certified Nursing Assistant: 66 Licensed Practical Nurse: 38 Physical Therapy Assistant: 1 Qualified Social Worker: 2 Nurse Practitioner: 1 Registered Nurse: 22 Occupational Therapy Aide: 1 Speech Language Pathologist: 2 Respiratory Therapy Technician: 1 Medical Director: 1
Role Employees Contractors Total Staff Total Hours Days Worked % of Days Avg Shift (hrs)
Certified Nursing Assistant 67 66 133 10,235 91 100% 7.1
Licensed Practical Nurse 21 38 59 6,785 91 100% 8
Registered Nurse 9 22 31 2,190 90 99% 9.4
Mental Health Service Worker 1 0 1 454 57 63% 8
Administrator 1 0 1 320 40 44% 8
Qualified Social Worker 0 2 2 287 50 55% 5.6
Speech Language Pathologist 0 2 2 270 44 48% 6.1
Physical Therapy Assistant 0 1 1 243 41 45% 5.9
Dietitian 2 0 2 170 23 25% 7.4
Occupational Therapy Aide 0 1 1 142 40 44% 3.5
Dental Services Staff 1 0 1 125 16 18% 7.8
Clinical Nurse Specialist 3 0 3 112 14 15% 8
Nurse Practitioner 1 1 2 60 8 9% 7.5
Medical Director 0 1 1 32 13 14% 2.4
Respiratory Therapy Technician 0 1 1 25 11 12% 2.2
Other Dietary Services Staff 1 0 1 23 3 3% 7.5
Medication Aide/Technician 1 0 1 8 1 1% 7.5

Health Inspection History

Inspections
Total health inspections 13

Wisconsin average 6


Last Health inspection on Aug 2025

Total health citations 100
Citations per inspection
7.69

Health citations are formal notices following inspections when they fail to comply with safety and care standards.

44 of 100 citations resulted from standard inspections; 47 of 100 resulted from complaint investigations; and 9 of 100 came from combined inspections (standard and complaint).

Breakdown of citation severity (last 3 years)
Critical Health citations More info 4
344% worse than Wisconsin average

Wisconsin average: 0.9


Serious Health citations More info 6
400% worse than Wisconsin average

Wisconsin average: 1.2

4 critical citations More info Wisconsin average: 0.9

6 serious citations More info Wisconsin average: 1.2

89 moderate citations More info Wisconsin average: 24.7

1 minor citation More info Wisconsin average: 0.6
Citations history (last 3 years)
Infection Control moderate citation Aug 26, 2025
Corrected

Nutrition moderate citation Aug 26, 2025
Corrected

Nutrition moderate citation Aug 26, 2025
Corrected

Pharmacy moderate citation Aug 26, 2025
Corrected

Facility Characteristics

Source: CMS Long-Term Care Facility Characteristics (Data as of Jan 2026)

Ownership: For-Profit LLC
Part of: Champion Care LLC
Resident Census by Payment Source
72 Total Residents
Medicare 20 (27.8%)
Medicaid 40 (55.6%)
Private Pay/Other 12 (16.7%)
Programs & Services
Residents' Group
Family Engagement

Active councils help families stay involved in care decisions and facility operations.

Quality of care over time

These measures show how residents usually do over time at this home, based on health outcomes and preventive care.

High-risk clinical events score Info A composite score based on pressure ulcers, falls with injury, weight loss, walking ability decline, and activities of daily living decline. 8.9
15% better than Wisconsin average

Wisconsin average: 10.5

Functional decline score Info A composite score based on activities of daily living decline, walking ability decline, and incontinence. 18.2
18% better than Wisconsin average

Wisconsin average: 22.1

Long-stay resident measures
Need for Help with Daily Activities Increased Info Percent of long-stay residents whose need for help with daily activities has increased 12.1%
31% better than Wisconsin average

Wisconsin average: 17.6%

Walking Ability Worsened Info Percent of long-stay residents whose ability to move independently worsened 17.6%
23% better than Wisconsin average

Wisconsin average: 22.8%

Low Risk Residents with Bowel/Bladder Incontinence Info Percent of low risk long-stay residents who lose control of their bowels or bladder 24.8%
5% better than Wisconsin average

Wisconsin average: 26.0%

Falls with Major Injury Info Percent of long-stay residents experiencing one or more falls with major injury 1.0%
70% better than Wisconsin average

Wisconsin average: 3.2%

High Risk Residents with Pressure Ulcers Info Percent of long-stay high risk residents with pressure ulcers 4.3%
21% better than Wisconsin average

Wisconsin average: 5.4%

Urinary Tract Infection Info Percent of long-stay residents with a urinary tract infection 1.5%
53% better than Wisconsin average

Wisconsin average: 3.2%

Lost Too Much Weight Info Percent of long-stay residents who lose too much weight 9.5%
95% worse than Wisconsin average

Wisconsin average: 4.9%

Depressive Symptoms Info Percent of long-stay residents who have depressive symptoms 8.1%
60% worse than Wisconsin average

Wisconsin average: 5.0%

Antipsychotic Use Info Percent of long-stay residents who received an antipsychotic medication 19.0%
18% worse than Wisconsin average

Wisconsin average: 16.1%

Pneumococcal Vaccine Info Percent of long-stay residents assessed and appropriately given the pneumococcal vaccine 91.9%
In line with Wisconsin average

Wisconsin average: 95.9%

Influenza Vaccine Info Percent of long-stay residents assessed and appropriately given the seasonal influenza vaccine 70.0%
26% worse than Wisconsin average

Wisconsin average: 95.0%

Short-stay resident measures
Pneumococcal Vaccine Info Percent of short-stay residents assessed and appropriately given the pneumococcal vaccine 71.4%
18% worse than Wisconsin average

Wisconsin average: 87.3%

Antipsychotic medication increase Info Percent of short-stay residents who newly received an antipsychotic medication 3.2%
156% worse than Wisconsin average

Wisconsin average: 1.2%

Influenza Vaccine Info Percent of short-stay residents assessed and appropriately given the seasonal influenza vaccine 72.5%
12% worse than Wisconsin average

Wisconsin average: 82.2%

Penalties and fines

Federal penalties imposed by CMS for regulatory violations, including civil money penalties (fines) and denials of payment for new Medicare/Medicaid admissions.

Source: CMS Penalties Database (Data as of Jan 2026)

Total fines amount $413K
333% higher than Wisconsin average

Wisconsin average: $95K

Number of fines 6
191% more fines than Wisconsin average

Wisconsin average: 2.1

Payment Denials Info Serious action where Medicare and/or Medicaid temporarily stops payments for new residents until issues are fixed. 1
51% more payment denials than Wisconsin average

Wisconsin average: 0.7

Fines amount comparison
Fines amount comparison
This facility $413K
Wisconsin average $95K
Penalty History

Penalties are imposed by CMS for violations of federal nursing home regulations.

Civil Money Penalty Info Fines imposed for noncompliance, which can be assessed per day or per instance of violation. Mar 25, 2025
$270K
Civil Money Penalty Info Fines imposed for noncompliance, which can be assessed per day or per instance of violation. Aug 27, 2024
$16K
Civil Money Penalty Info Fines imposed for noncompliance, which can be assessed per day or per instance of violation. Jun 19, 2024
$81K
Payment Denial Info Serious action where Medicare and/or Medicaid temporarily stops payments for new residents until issues are fixed. Jun 19, 2024
15 days

Last updated: Jan 2026

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Financial Aid for Wisconsin Seniors

Get financial aid guidance

Family Care Program

WI Medicaid Family Care

Age 65+ or disabled, Wisconsin resident, Medicaid-eligible, long-term care need.

~$2,829/month (300% FBR, individual).

$2,000 (individual), $3,000 (couple).

Managed care model; rural/urban balance.

Wisconsin Caregiver Support Program

WI NFCSP Respite

Caregiver of someone 60+ (or with dementia), Wisconsin resident.

No strict limit; prioritizes low-income.

Not applicable.

High rural demand; ADRC coordination.

IRIS (Include, Respect, I Self-Direct)

Wisconsin IRIS

Age 65+ (or disabled 18+), WI resident, Medicaid-eligible, NFLOC.

~$2,829/month; QIT optional.

$2,000 (individual), $3,000 (couple).

Flexible budget; serves ~20,000; participant hires caregivers.

SeniorCare Prescription Drug Assistance

Wisconsin SeniorCare

Age 65+, WI resident, US citizen/qualified immigrant, not on full Medicaid.

~$24,980-$34,980/year (Level 1-2B, individual); varies by level.

None.

Four benefit levels; serves ~50,000 annually.

Medicare Savings Program (MSP)

Wisconsin Medicare Savings Program

Age 65+ or disabled, WI resident, Medicare Part A/B.

~$2,510/month (QMB), ~$3,380/month (SLMB), ~$3,598/month (QI)—individual.

$9,430 (individual), $14,130 (couple).

Includes Extra Help for Part D; no waitlist.

Wisconsin Home Energy Assistance Program (WHEAP)

Wisconsin WHEAP

Age 60+ prioritized, WI resident, low-income household.

~$3,970/month (185% FPL).

Not assessed.

Covers gas, electric, wood; crisis aid available.

Senior Community Service Employment Program (SCSEP)

Wisconsin SCSEP

Age 55+, unemployed, low-income, WI resident.

~$1,983/month (125% FPL).

Not specified.

Priority for veterans, rural residents; Goodwill/AARP partnership.

VA Aid and Attendance (A&A) and Housebound Benefits

Wisconsin VA Aid and Attendance/Housebound

Age 65+ or disabled veteran/spouse, WI resident, wartime service, ADL help (A&A) or homebound.

Net income < ~$1,984/month (veteran with dependent, A&A); pension offsets income.

~$155,356 (net worth).

High rural veteran use; supports care costs.

Property Tax Deferral Loan Program

Wisconsin Property Tax Deferral Loan

Age 65+, WI resident, homeowner, live in home 6+ months/year.

~$24,980/year (household).

Home equity < $500,000; limited other assets.

Saves ~$500-$1,500/year; interest ~2%-3%.

Senior Farmers’ Market Nutrition Program (SFMNP)

Wisconsin SFMNP

Age 60+, WI resident, low-income.

~$2,322/month (185% FPL).

Not assessed.

Vouchers (~$45/season); serves ~15,000 annually.

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