The Bay at Belmont Health and Rehabilitation Center

The Bay at Belmont Health and Rehabilitation Center is a Nursing Home in Wisconsin

The Bay at Belmont… is a Nursing Home in Wisconsin

The Bay at Belmont Health and Rehabilitation Center

110 Belmont Rd, Madison, WI 53714 View Map

The Bay at Belmont Health and Rehabilitation Center is a Nursing Home in Wisconsin

The Bay at Belmont… is a Nursing Home in Wisconsin

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Overview of The Bay at Belmont Health and Rehabilitation Center

The Bay at Belmont Health and Rehabilitation Center stands as one of the premier health and rehabilitation centers in Madison. It’s a comprehensive community that presents a resort-like lifestyle with its world-class hospitality offered to each unique individual with personal needs. The health and rehabilitation center’s nursing approach is focused on comprehensive therapies that contribute to a speedy recovery. The Bay creates an atmosphere where residents thrive and is enriched with quality skilled nursing care offered.  

The Bay offers a range of skilled nursing care, rehabilitation, outpatient therapy, long-term care, and memory care services. Amenities include a library, a courtyard, a family visitation room, daily meals provided, and a hair salon. 

Capacity and availability

Smaller home

May offer a more intimate, personalized care environment.

Total beds 83

This home usually has availability

Lower occupancy suggests more openings may be available.

Lower demand than the Wisconsin average
Occupancy rate 68.7%
Residents per day (avg) 60
Occupancy rate
68.7%
Residents per day (avg)
60

Who this home usually serves

TYPE OF STAY

Mix of rehab and long-term care

This home supports both short-term rehab and long-term care, with residents staying for a wide range of durations.

Breakdown by payment type

Medicare

29% of new residents, usually for short-term rehab.

Typical stay 1 - 2 months

Private pay

59% of new residents, often for short stays.

Typical stay 3 - 4 months

Medicaid

12% of new residents, often for long-term daily care.

Typical stay 9 - 10 months

Finances and operations

Proprietary home
Corporation
Home revenue
$8.9M
Operating loss
-$499.6K
Proprietary home Corporation
Home revenue
$8,898,627.00
Operating loss
$-499,624.00
Payroll costs Info The portion of the home's budget spent on staff, including nurses, caregivers, and other employees who support care and operations.
$2.4M
27.5% of revenue
Other operating costs Info All remaining costs needed to run the home, such as food, utilities, building maintenance, supplies and administrative expenses.
$7.0M
Total costs $9.4M
Bed community size
83-bed community
A larger shared setting that may offer more common spaces and organized community services.
Years in operation
11 years in operation
A community with a solid operating history and experience delivering ongoing care.
Walk Score
Walk Score: 50 / 100
Moderately walkable. Some errands can be accomplished on foot, with a mix of nearby amenities.
BBB Rating
BBB Rating: A+ (Not Accredited)
An independent rating from the Better Business Bureau based on factors such as complaint history, transparency, and business practices.
How BBB ratings work

About this community

Facility Type
Skilled Care

Additional licensing details

CMS Certification Number: 525074
County: DANE

Ownership & operating entity

The Bay at Belmont Health and Rehabilitation Center is legally operated by THE BAY AT BELMONT HEALTH AND REHABILITATION CEN, and administrated by KRISTINA HERRERA.

Profit status: FOR PROFIT

Staffing

Key information about the people who lead and staff this community.

Leadership

Contact: Debbie Pitsch, Executive Director

Contact Information

Fax: (608) 249-7906

Types of Care at The Bay at Belmont Health and Rehabilitation Center

Skilled Nursing Memory Care
Contact The Bay at Belmont Health and Rehabilitation Center

Compare Nursing Homes around Madison

The information below is reported by the Wisconsin Department of Health Services, Division of Quality Assurance.
Badger Prairie Health Care Center
AL

Assisted Living For seniors needing help with daily tasks but not full-time nursing.

SNF

Nursing Homes 24/7 care needed

Verona
120
No
-
31
COUNTY OF DANE
89.8%
$20,299,433.00
$14,067,519.00
69.3%
113.60
5/5
6.4089
4/5
5/5
4/5
-
9
1
+48%
+50%
+28%
-
Oak Park Nursing & Rehab Center
AL

Assisted Living For seniors needing help with daily tasks but not full-time nursing.

IL

Independent Living For self-sufficient seniors seeking community and minimal assistance.

MC

Memory Care Specialized care for those with Memory Loss, Alzheimer's, or dementia, ensuring safety and support.

SNF

Nursing Homes 24/7 care needed

Madison
100
No
A+
5
BERNSTEIN, GREGORY
69.5%
$13,103,415.00
$6,270,130.00
47.9%
66.70
4/5
4.5745
3/5
5/5
3/5
-
35
3
+57%
+7%
-1%
1 Bed / 2 Bed
Four Winds Manor
AL

Assisted Living For seniors needing help with daily tasks but not full-time nursing.

SNF

Nursing Homes 24/7 care needed

Verona
44
No
-
49
HOWARD, MARY
69.1%
$5,024,583.00
$4,326,573.00
86.1%
33.40
2/5
5.1936
2/5
4/5
3/5
-
28
2
-71%
+21%
-1%
-
Edgerton Care Center
AL

Assisted Living For seniors needing help with daily tasks but not full-time nursing.

HC

Hospice Care

SNF

Nursing Homes 24/7 care needed

Edgerton
61
No
F
31
WISCONSIN ILLINOIS SENIOR HOUSING INC
55.0%
$4,833,655.00
$2,942,629.00
60.9%
46.30
1/5
4.9880
1/5
4/5
3/5
1
53
4
+26%
+17%
-21%
-
The Bay at Belmont Health and Rehabilitation Center
AL

Assisted Living For seniors needing help with daily tasks but not full-time nursing.

MC

Memory Care Specialized care for those with Memory Loss, Alzheimer's, or dementia, ensuring safety and support.

SNF

Nursing Homes 24/7 care needed

Madison
83
No
A+
50
SUMMIT CARE MANAGEMENT LLC
68.7%
$8,788,267.00
$2,444,362.00
27.8%
60.00
-
3.6347
-
-
-
6
100
10
-3%
-15%
-2%
-

Video

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Places of interest near The Bay at Belmont Health and Rehabilitation Center

Address 5.6 miles from city center — 3.62 miles to nearest hospital (UW Health E Terrace Dr Medical Center)

Address 110 Belmont Rd, Madison, WI 53714

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Address

Staffing Data

Source: CMS Payroll-Based Journal (Q2 2025)

243
Total Staff
108
Employees
135
Contractors
21,477
Total Hours (Quarter)
32
Avg Staff/Day
7.4
Avg Shift (hrs)
Nursing Staff Breakdown
Role Count Avg Shift (hrs) Uses Contractors?
Registered Nurse319.4 Yes
Licensed Practical Nurse598 Yes
Certified Nursing Assistant1337.1 Yes
Staff by Category
Administration
2 staff
6.6hs shift avg
Nursing Staff
224 staff
7.6hs shift avg
Physicians & Practitioners
5 staff
7.8hs shift avg
Therapy Services
5 staff
5hs shift avg
Activities & Recreation
0 staff
0hs shift avg
Social Services
2 staff
5.6hs shift avg
Dietary Services
3 staff
7.4hs shift avg
Other Services
2 staff
7.9hs shift avg
Contractor Analysis
20.7%
of total hours from contractors
4,456 contractor hours this quarter
Certified Nursing Assistant: 66 Licensed Practical Nurse: 38 Physical Therapy Assistant: 1 Qualified Social Worker: 2 Nurse Practitioner: 1 Registered Nurse: 22 Occupational Therapy Aide: 1 Speech Language Pathologist: 2 Respiratory Therapy Technician: 1 Medical Director: 1
Role Employees Contractors Total Staff Total Hours Days Worked % of Days Avg Shift (hrs)
Certified Nursing Assistant676613310,23591100%7.1
Licensed Practical Nurse2138596,78591100%8
Registered Nurse922312,1909099%9.4
Mental Health Service Worker1014545763%8
Administrator1013204044%8
Qualified Social Worker0222875055%5.6
Speech Language Pathologist0222704448%6.1
Physical Therapy Assistant0112434145%5.9
Dietitian2021702325%7.4
Occupational Therapy Aide0111424044%3.5
Dental Services Staff1011251618%7.8
Clinical Nurse Specialist3031121415%8
Nurse Practitioner1126089%7.5
Medical Director011321314%2.4
Respiratory Therapy Technician011251112%2.2
Other Dietary Services Staff1012333%7.5
Medication Aide/Technician101811%7.5

Health Inspection History

Total Health inspections 13
117% above Wisconsin average
Wisconsin average: 6.0

Last Health inspection on Aug 2025

Total Health citations 100
266% above Wisconsin average
Wisconsin average: 27.3

7.69 citations per inspection (avg)

Citations origin

Citations can result from standard inspections or complaint-based investigations.

Standard inspections 53 citations
Complaint investigations 56 citations
Breakdown of citations
Critical Health citations 4
344% above Wisconsin average
Wisconsin average: 0.9
Serious Health citations 6
400% above Wisconsin average
Wisconsin average: 1.2
Moderate Health citations 89

Minor Health citations 1
Citations history (last 3 years)
Infection Control moderate citation Aug 26, 2025
Corrected

Nutrition moderate citation Aug 26, 2025
Corrected

Nutrition moderate citation Aug 26, 2025
Corrected

Pharmacy moderate citation Aug 26, 2025
Corrected

Facility Characteristics

Source: CMS Long-Term Care Facility Characteristics (Data as of Jan 2026)

Ownership: For-Profit LLC
Part of: Champion Care LLC
Resident Census by Payment Source
72 Total Residents
Medicare 20 (27.8%)
Medicaid 40 (55.6%)
Private Pay/Other 12 (16.7%)
Programs & Services
Residents' Group
Family Engagement

Active councils help families stay involved in care decisions and facility operations.

Quality of care over time

These measures show how residents usually do over time at this home, based on health outcomes and preventive care.

High-risk clinical events score 8.9
15% better than Wisconsin average
Wisconsin average: 10.5
Functional decline score 18.2
18% better than Wisconsin average
Wisconsin average: 22.1
Long-Stay Resident Measures
Daily care & independence

Need for Help with Daily Activities Increased 12.1%
31% below Wisconsin average.

Walking Ability Worsened 17.6%
23% below Wisconsin average.

Low Risk Long-Stay Residents with Bowel/Bladder Incontinence 24.8%
5% below Wisconsin average.
Safety & clinical stability

Falls with Major Injury 1.0%
70% below Wisconsin average.

High Risk Residents with Pressure Ulcers 4.3%
21% below Wisconsin average.

Urinary Tract Infection 1.5%
53% below Wisconsin average.
Emotional & behavioral wellbeing

Depressive Symptoms 8.1%
60% above Wisconsin average.

Antipsychotic Use 19.0%
18% above Wisconsin average.
Preventive care

Pneumococcal Vaccine 91.9%
4% below Wisconsin average.

Influenza Vaccine 70.0%
26% below Wisconsin average.
Nutrition & physical health

Lost Too Much Weight 9.5%
95% above Wisconsin average.
Short-stay resident measures
Pneumococcal Vaccine 71.4%

18% worse than Wisconsin average
Antipsychotic medication increase 3.2%

156% worse than Wisconsin average
Influenza Vaccine 72.5%

12% worse than Wisconsin average

Penalties and fines

Federal penalties imposed by CMS for regulatory violations, including civil money penalties (fines) and denials of payment for new Medicare/Medicaid admissions.

Source: CMS Penalties Database (Data as of Jan 2026)

Total fines amount $413K
This home paid 333% more in fines than the state average.
Wisconsin average: $95K
Number of Fines 6
This home received 191% more fines than the state average.
Wisconsin average: 2.1
Payment Denials 1
This home had 51% more payment denials than the state average.
Wisconsin average: 0.7
Penalty History

Penalties are imposed by CMS for violations of federal nursing home regulations.

Civil Money Penalty Mar 25, 2025
$270K
Civil Money Penalty Aug 27, 2024
$16K
Civil Money Penalty Jun 19, 2024
$81K
Payment Denial Jun 19, 2024
15 days

Last updated: Jan 2026

Guides for Better Senior Living

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Financial Aid for Wisconsin Seniors

Get financial aid guidance

Family Care Program

WI Medicaid Family Care

Age 65+ or disabled, Wisconsin resident, Medicaid-eligible, long-term care need.

~$2,829/month (300% FBR, individual).

$2,000 (individual), $3,000 (couple).

Managed care model; rural/urban balance.

Wisconsin Caregiver Support Program

WI NFCSP Respite

Caregiver of someone 60+ (or with dementia), Wisconsin resident.

No strict limit; prioritizes low-income.

Not applicable.

High rural demand; ADRC coordination.

IRIS (Include, Respect, I Self-Direct)

Wisconsin IRIS

Age 65+ (or disabled 18+), WI resident, Medicaid-eligible, NFLOC.

~$2,829/month; QIT optional.

$2,000 (individual), $3,000 (couple).

Flexible budget; serves ~20,000; participant hires caregivers.

SeniorCare Prescription Drug Assistance

Wisconsin SeniorCare

Age 65+, WI resident, US citizen/qualified immigrant, not on full Medicaid.

~$24,980-$34,980/year (Level 1-2B, individual); varies by level.

None.

Four benefit levels; serves ~50,000 annually.

Medicare Savings Program (MSP)

Wisconsin Medicare Savings Program

Age 65+ or disabled, WI resident, Medicare Part A/B.

~$2,510/month (QMB), ~$3,380/month (SLMB), ~$3,598/month (QI)—individual.

$9,430 (individual), $14,130 (couple).

Includes Extra Help for Part D; no waitlist.

Wisconsin Home Energy Assistance Program (WHEAP)

Wisconsin WHEAP

Age 60+ prioritized, WI resident, low-income household.

~$3,970/month (185% FPL).

Not assessed.

Covers gas, electric, wood; crisis aid available.

Senior Community Service Employment Program (SCSEP)

Wisconsin SCSEP

Age 55+, unemployed, low-income, WI resident.

~$1,983/month (125% FPL).

Not specified.

Priority for veterans, rural residents; Goodwill/AARP partnership.

VA Aid and Attendance (A&A) and Housebound Benefits

Wisconsin VA Aid and Attendance/Housebound

Age 65+ or disabled veteran/spouse, WI resident, wartime service, ADL help (A&A) or homebound.

Net income < ~$1,984/month (veteran with dependent, A&A); pension offsets income.

~$155,356 (net worth).

High rural veteran use; supports care costs.

Property Tax Deferral Loan Program

Wisconsin Property Tax Deferral Loan

Age 65+, WI resident, homeowner, live in home 6+ months/year.

~$24,980/year (household).

Home equity < $500,000; limited other assets.

Saves ~$500-$1,500/year; interest ~2%-3%.

Senior Farmers’ Market Nutrition Program (SFMNP)

Wisconsin SFMNP

Age 60+, WI resident, low-income.

~$2,322/month (185% FPL).

Not assessed.

Vouchers (~$45/season); serves ~15,000 annually.

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