
New Era Assisted Living
Assisted Living in Lakeland
New Era Assisted Living
Assisted Living in Lakeland
New Era Assisted Living is a senior living community located in Lakeland, FL, committed to providing exceptional assisted living services to their residents. As part of their assisted living services and program, they provide 24/7 personal assistance, a special memory support unit for residents living with Alzheimer’s and other forms of dementia, and a bi-weekly visitation by a physician. They also offer respite care, hospice care, and scheduled transportation for medical appointments.
New Era Assisted living doesn’t only offer quality care, they also make sure that the residents in their community are living comfortably, which is why they offer a myriad of services and amenities designed for comfort and entertainment or leisure. These include meal provisions with consideration to the residents’ diet and food preferences, access to a well stocked library, regular trips to the mall, housekeeping and linen services, and regular activities promoting physical and mental well being.
18-bed community
A smaller, more intimate setting that may offer a quieter environment and closer staff-resident interactions.
Walk Score: 44 / 100
Somewhat walkable. A few nearby services may be reachable on foot, but most trips require transportation.
Payment Types
About this community
Facility TypeAssisted Living Facility
StatusLicensed
IssuanceSeptember 26, 2025
ExpirationSeptember 25, 2027
CountyHillsborough
License Number12181
New Era Assisted Living is legally operated by Florry Creative Care Corp, and administrated by Cherry Twiggs.
Profit StatusFor-Profit
Staffing
Key information about the people who lead and staff this community.
English
Spanish
Activities in this home
- Arts and Crafts
- Dancing
- Exercise Classes
- Games & Cards
- Gardening
- Music Programs
- Other
- Shopping
- Social Events & Outings
What does this home offer?
Pets Allowed: Yes, Pets Allowed
Housing Options: Suite
Building Type: Single-storey
Transportation Services
Fitness and Recreation
Types of Care at New Era Assisted Living
Assisted Living
Inspection History
In Florida, the Agency for Health Care Administration (AHCA) is the primary authority that conducts unannounced inspections and completes official health quality reports for all healthcare facilities.
The data displayed corresponds to the last 14 years.
21 visits/inspections
Inspections are mandatory, regular evaluations conducted by state health departments or regulatory agencies. They ensure the community provides safe, compliant care, covering areas like resident health, staff and management.
Results
16 with citations
5 without citations
Florida average: 16 inspections with citations
Latest inspection
Date
October 30, 2025
Standard33 total citations
Citations indicate regulatory violations. A higher number implies the facility had several areas requiring improvement.
Florida average: 33 citations
1.6 citations per inspection
Florida average: 1.3 citations per inspection
28 deficiencies
Deficiencies indicate regulatory issues. A higher number implies the facility had several areas requiring improvement.
Florida average: 19 deficiencies
2 fines
Florida average: 5 fines
Total amount fined: $4,650.00
Florida average: $11,623.53
0 Legal actions
Florida average: 3 legal actions
Inspection Report Summary for New Era Assisted Living
COVENTRY ASSISTED LIVING's latest inspection, conducted on 2025-09-15, reported a status of Deficiencies Corrected. During the reporting period from 2013-03-01 to 2025-10-30, the facility underwent a total of 21 inspections, with all 21 resulting in deficiencies being cited. The cumulative total of deficiencies identified across these inspections stood at 33 line items. Key themes emerging from the inspection results included records and documentation, resident care and rights, dietary and food service, and emergency planning. Notably, while deficiencies were initially cited, the facility was able to correct them, indicating a commitment to improvement and compliance with regulations.
New Era Assisted Living
Share your thoughts and experiences about New Era Assisted Living. Let’s celebrate the stories that make a difference!
Financial Assistance for
Assisted Living in Florida
New Era Assisted Living is located in Lakeland, Florida.
Here are the financial assistance programs available to residents in Florida.
Places of interest near New Era Assisted Living
6.8 miles from city center
Estimated distance in miles from Lakeland's city center to New Era Assisted Living's address, calculated via Google Maps.
— 3.7 miles to nearest hospital (Watson Clinic Bella Vista Building)
Calculate Travel Distance to New Era Assisted Living
Add your location
Penalties and fines
Federal penalties imposed by CMS for regulatory violations, including civil money penalties (fines) and denials of payment for new Medicare/Medicaid admissions.
Source: CMS Penalties Database
Penalty History
Penalties are imposed by CMS for violations of federal nursing home regulations.
No penalties in the past 3 years
No civil money penalties or payment denials were reported in the last 3 years.
Compare Assisted Living around Lakeland The information below is reported by the Florida Agency for Health Care Administration (AHCA).
Filter by care type
| Merrill Gardens at ChampionsGate |
AL Assisted Living A licensed, long-term care setting for seniors or individuals with disabilities who need help with daily activities — like bathing, dressing, and medication management — but not 24-hour skilled nursing. Offers housing, meals, and around-the-clock support while aiming to maximize resident independence.
IL Independent Living Lifestyle-focused communities for older adults offering dining, activities, and transportation with minimal personal care. Best for active, independent seniors who want community without medical support.
MC Memory Care Secured, specialized care for people living with Alzheimer's or dementia. Staff trained in cognitive impairment, with higher staff-to-resident ratios and an environment designed to reduce confusion and wandering risk. | Four Corners (Championsgate) | 224 | Yes | 34 | Cref3 Championsgate Owner Llc | 28 | 46.4% | 30 | 1.1 | For-Profit | $7,300 | Daniel Guanio | Suite | - |
| Brookdale Highlands |
AL Assisted Living A licensed, long-term care setting for seniors or individuals with disabilities who need help with daily activities — like bathing, dressing, and medication management — but not 24-hour skilled nursing. Offers housing, meals, and around-the-clock support while aiming to maximize resident independence.
MC Memory Care Secured, specialized care for people living with Alzheimer's or dementia. Staff trained in cognitive impairment, with higher staff-to-resident ratios and an environment designed to reduce confusion and wandering risk. | Lakeland | 105 | Yes | 6 | Ahc Southland-Lakeland, Llc | 42 | 42.9% | 45 | 1.1 | For-Profit | $12,000 | Lisa Paul | Suite | A+ |
| The Canopy at Waldenwoods |
AL Assisted Living A licensed, long-term care setting for seniors or individuals with disabilities who need help with daily activities — like bathing, dressing, and medication management — but not 24-hour skilled nursing. Offers housing, meals, and around-the-clock support while aiming to maximize resident independence. | Plant City (Walden Woods) | 80 | Yes | 44 | Walden Woods Operations Llc | 11 | 36.4% | 23 | 2.1 | For-Profit | $500 | Brittany Esposito | Suite | - |
| New Era Assisted Living |
AL Assisted Living A licensed, long-term care setting for seniors or individuals with disabilities who need help with daily activities — like bathing, dressing, and medication management — but not 24-hour skilled nursing. Offers housing, meals, and around-the-clock support while aiming to maximize resident independence. | Lakeland | 18 | Yes | 44 | Florry Creative Care Corp | 21 | 76.2% | 33 | 1.6 | For-Profit | $4,650 | Cherry Twiggs | Suite | - |
| Sunburst Community Care |
AL Assisted Living A licensed, long-term care setting for seniors or individuals with disabilities who need help with daily activities — like bathing, dressing, and medication management — but not 24-hour skilled nursing. Offers housing, meals, and around-the-clock support while aiming to maximize resident independence.
IL Independent Living Lifestyle-focused communities for older adults offering dining, activities, and transportation with minimal personal care. Best for active, independent seniors who want community without medical support.
MC Memory Care Secured, specialized care for people living with Alzheimer's or dementia. Staff trained in cognitive impairment, with higher staff-to-resident ratios and an environment designed to reduce confusion and wandering risk. | Lakeland (Tigertown) | - | No | - | - | 0 | 0% | 0 | - | - | - | - | Suite | - |
Guides for Better Senior Living
Care Cost Calculator: See Prices in Your Area
Nursing Home Data Explorer
Don’t Wait Too Long: 7 Red Flag Signs Your Parent Needs Assisted Living Now
The True Cost of Assisted Living in 2025 – And How Families Are Paying For It
Understanding Senior Living Costs: Pricing Models, Discounts & Financial Assistance
Contact Us

Feedback
Write a review for New Era Assisted Living
Rate your overall experience with this community
Explore Open Rooms
1
Contact details
2
What type of senior care service are you looking for?
3
What budget do you have in mind for senior care?
4
How soon do you need to find care?
5
Additional details
Thank you for your interest!
Our team will be in touch shortly to help with next steps.
Need Help?
Let us help you or a loved one find the perfect senior home.




