New Era Assisted Living

Assisted Living in Lakeland

Overview of New Era Assisted Living

New Era Assisted Living is a senior living community located in Lakeland, FL, committed to providing exceptional assisted living services to their residents. As part of their assisted living services and program, they provide 24/7 personal assistance, a special memory support unit for residents living with Alzheimer’s and other forms of dementia, and a bi-weekly visitation by a physician. They also offer respite care, hospice care, and scheduled transportation for medical appointments.

New Era Assisted living doesn’t only offer quality care, they also make sure that the residents in their community are living comfortably, which is why they offer a myriad of services and amenities designed for comfort and entertainment or leisure. These include meal provisions with consideration to the residents’ diet and food preferences, access to a well stocked library, regular trips to the mall, housekeeping and linen services, and regular activities promoting physical and mental well being.

(863) 859-0475
Bed community size
18-bed community
A smaller, more intimate setting that may offer a quieter environment and closer staff-resident interactions.
Walk Score
Walk Score: 44 / 100
Somewhat walkable. A few nearby services may be reachable on foot, but most trips require transportation.

Payment Types

Medicaid
Other
Va

About this community

License Details

Facility TypeAssisted Living Facility
StatusLicensed
IssuanceSeptember 26, 2025
ExpirationSeptember 25, 2027
CountyHillsborough
License Number12181

Ownership & Operating Entity

New Era Assisted Living is legally operated by Florry Creative Care Corp, and administrated by Cherry Twiggs.

Profit StatusFor-Profit

Staffing

Key information about the people who lead and staff this community.

Languages Spoken

English Spanish

Activities in this home

What does this home offer?

Pets allowed icon
Pets allowed icon

Pets Allowed: Yes, Pets Allowed

Housing options icon
Housing options icon

Housing Options: Suite

Building type icon
Building type icon

Building Type: Single-storey

Transportation services icon
Transportation services icon

Transportation Services

Fitness and recreation icon
Fitness and recreation icon

Fitness and Recreation

Types of Care at New Era Assisted Living

Assisted Living

Contact New Era Assisted Living

Inspection History

In Florida, the Agency for Health Care Administration (AHCA) is the primary authority that conducts unannounced inspections and completes official health quality reports for all healthcare facilities.

The data displayed corresponds to the last 14 years.

21 visits/inspections Info Inspections are mandatory, regular evaluations conducted by state health departments or regulatory agencies. They ensure the community provides safe, compliant care, covering areas like resident health, staff and management.

Results

16 with citations

5 without citations

Florida average: 16 inspections with citations

Latest inspection

Date October 30, 2025
Standard

33 total citations

Citations indicate regulatory violations. A higher number implies the facility had several areas requiring improvement.

Florida average: 33 citations

1.6 citations per inspection

Florida average: 1.3 citations per inspection

28 deficiencies

Deficiencies indicate regulatory issues. A higher number implies the facility had several areas requiring improvement.

Florida average: 19 deficiencies

2 fines

Florida average: 5 fines

Total amount fined: $4,650.00

Florida average: $11,623.53

Inspection Report Summary for New Era Assisted Living

COVENTRY ASSISTED LIVING's latest inspection, conducted on 2025-09-15, reported a status of Deficiencies Corrected. During the reporting period from 2013-03-01 to 2025-10-30, the facility underwent a total of 21 inspections, with all 21 resulting in deficiencies being cited. The cumulative total of deficiencies identified across these inspections stood at 33 line items. Key themes emerging from the inspection results included records and documentation, resident care and rights, dietary and food service, and emergency planning. Notably, while deficiencies were initially cited, the facility was able to correct them, indicating a commitment to improvement and compliance with regulations.

New Era Assisted Living

Share your thoughts and experiences about New Era Assisted Living. Let’s celebrate the stories that make a difference!
Jerry Hawthorne
Access to a well-stocked library, regular trips to the mall, housekeeping and linen services, and regular activities promoting physical and mental well-being.” This is all lies. I can bet you won’t find a single book in there, but you’ll find a ton of bed bugs!

Financial Assistance for
Assisted Living in Florida

New Era Assisted Living is located in Lakeland, Florida.
Here are the financial assistance programs available to residents in Florida.

Get Financial aid guidance

Long-Term Care Waiver

Florida Medicaid LTC Waiver

Age 65+ or 21+ disabled
General Florida resident, Medicaid- eligible, nursing home-level care need.
Income Limits (2025) ~$2,829/month 300% FBR, individual
Asset Limits $2,000 (individual), $3,000 (couple).
FL

High demand; waitlists common.

Benefits
In-home care (6-8 hours/day) Assisted living Respite (240 hours/year) Case management

Community Care for the Elderly (CCE)

Florida CCE

Age 60+
General Florida resident, at risk of nursing home.
Income Limits ~$2,000/month varies
Asset Limits $5,000 individual
FL

Limited funding; regional variation.

Benefits
Homemaker services (3-5 hours/week) Adult day care (~$60/day) Respite (up to 10 days/year)

Home Care for the Elderly (HCE)

Florida Home Care for the Elderly

Age 60+
General Florida resident, at risk of nursing home placement; caregiver must be approved.
Income Limits (2025) ~$2,829/month individual, aligned with Medicaid thresholds
Asset Limits ~$2,000 (individual); varies by case manager discretion.
FL

Limited funding (~3,500 served annually); prioritizes low-income frail seniors.

Benefits
Basic subsidy (~$160/month) for housing/medical costs; special subsidies for supplies/services (e.g., incontinence supplies, ~$50-$200/month)

Program of All-Inclusive Care for the Elderly (PACE)

Florida Medicaid PACE

Age 55+
General Florida resident, nursing home-level care need, safe with PACE support.
Income Limits (2025) ~$2,829/month 300% FBR
Asset Limits $2,000 (individual), $3,000 (couple).
FL

Limited to specific counties (e.g., Hillsborough, Miami-Dade); ~10 sites statewide.

Benefits
Personal care (5-7 hours/day) Medical care Meals Transportation Therapy

Optional State Supplementation (OSS)

Florida Optional State Supplementation

Age 65+ or disabled
General Florida resident, living in approved facility, receiving SSI or low-income.
Income Limits (2025) ~$1,004/month individual, including SSI
Asset Limits $2,000 (individual), $3,000 (couple).
FL

Limited to specific facility types; ~$78.40/month max supplement.

Benefits
Cash payment (~$78.40/month) for room/board or personal needs in facilities

Senior Community Service Employment Program (SCSEP)

Florida SCSEP (federally funded, state-administered)

Age 55+
General unemployed, low-income, Florida resident.
Income Limits (2025) ~$1,983/month 125% FPL, individual
Asset Limits Not specified; income-focused.
FL

Priority for veterans, rural residents; ~1,000 slots/year.

Benefits
Paid training (~20 hours/week at ~$7.25/hour) Job placement

Places of interest near New Era Assisted Living

Address 6.8 miles from city center Info Estimated distance in miles from Lakeland's city center to New Era Assisted Living's address, calculated via Google Maps. — 3.7 miles to nearest hospital (Watson Clinic Bella Vista Building)

Calculate Travel Distance to New Era Assisted Living

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Address

Penalties and fines

Federal penalties imposed by CMS for regulatory violations, including civil money penalties (fines) and denials of payment for new Medicare/Medicaid admissions.

Source: CMS Penalties Database

Penalty History

Penalties are imposed by CMS for violations of federal nursing home regulations.

No penalties in the past 3 years

No civil money penalties or payment denials were reported in the last 3 years.

Compare Assisted Living around Lakeland The information below is reported by the Florida Agency for Health Care Administration (AHCA).

Filter by care type
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Assisted Living A licensed, long-term care setting for seniors or individuals with disabilities who need help with daily activities — like bathing, dressing, and medication management — but not 24-hour skilled nursing. Offers housing, meals, and around-the-clock support while aiming to maximize resident independence.

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New Era Assisted Living
AL

Assisted Living A licensed, long-term care setting for seniors or individuals with disabilities who need help with daily activities — like bathing, dressing, and medication management — but not 24-hour skilled nursing. Offers housing, meals, and around-the-clock support while aiming to maximize resident independence.

Lakeland18Yes 44 Florry Creative Care Corp2176.2%331.6For-Profit$4,650Cherry TwiggsSuite-
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IL

Independent Living Lifestyle-focused communities for older adults offering dining, activities, and transportation with minimal personal care. Best for active, independent seniors who want community without medical support.

MC

Memory Care Secured, specialized care for people living with Alzheimer's or dementia. Staff trained in cognitive impairment, with higher staff-to-resident ratios and an environment designed to reduce confusion and wandering risk.

Lakeland (Tigertown)-No--00%0----Suite-

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