New Era Assisted Living
Assisted Living, Nursing Home, Hospice Care, Memory Care & Respite Care · Lakeland, FL

New Era Assisted Living

Assisted Living, Nursing Home, Hospice Care, Memory Care & Respite Care · Lakeland, FL
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New Era Assisted Living accepts Medicaid and Veteran Affairs Benefits.

Overview of New Era Assisted Living

New Era Assisted Living is a senior living community located in Lakeland, FL, committed to providing exceptional assisted living services to their residents. As part of their assisted living services and program, they provide 24/7 personal assistance, a special memory support unit for residents living with Alzheimer’s and other forms of dementia, and a bi-weekly visitation by a physician. They also offer respite care, hospice care, and scheduled transportation for medical appointments.

New Era Assisted Living doesn’t only offer quality care, they also make sure that the residents in their community are living comfortably, which is why they offer a myriad of services and amenities designed for comfort and entertainment or leisure. These include meal provisions with consideration to the residents’ diet and food preferences, access to a well stocked library, regular trips to the mall, housekeeping and linen services, and regular activities promoting physical and mental well being.

Bed community size
18-bed community Rank #868 / 1058Bed count — State benchmarkedThis home is ranked 868th out of 1058 homes in Florida for bed count. Shows this facility's certified or reported bed count compared to other Florida facilities. Larger communities may offer more amenities, programs, and on-site services for residents and families.Facilities with the same value for a metric share the same rank. Rankings are based only on facilities in Florida that report data for that category. Facilities without available data are excluded from the ranking.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
A smaller, more intimate setting that may offer a quieter environment and closer staff-resident interactions.
Walk Score
Walk Score: 44 / 100 Rank #638 / 1487Walk Score — State benchmarkedThis home is ranked 638th out of 1487 homes in Florida for walk score. Shows how walkable this facility's neighborhood is compared to the average walk score across Florida facilities. Higher scores benefit residents, families, and staff.Facilities with the same value for a metric share the same rank. Rankings are based only on facilities in Florida that report data for that category. Facilities without available data are excluded from the ranking.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
Somewhat walkable. A few nearby services may be reachable on foot, but most trips require transportation.

About this community

License Details

Facility TypeAssisted Living Facility
IssuanceSeptember 26, 2025
ExpirationSeptember 25, 2027
CountyHillsborough
License Number12181

Ownership & Operating Entity

New Era Assisted Living is legally operated by Florry Creative Care Corp, and administered by Cherry Twiggs.

Profit StatusFor-profit

Type Of Units

Private
18 units
Total beds
18 units

Staffing

Key information about the people who lead and staff this community.

Languages Spoken

English Spanish

Contact New Era Assisted Living

Inspection History

In Florida, the Agency for Health Care Administration (AHCA) is the primary authority that conducts unannounced inspections and completes official health quality reports for all healthcare facilities.

Since 2013 · 13 years of data 33 citations 21 inspections 2 fines $4.7K fined
Inspection Score Info A composite 0–100 score combining this facility's inspections, citations, complaints, and enforcement actions relative to the Florida state average. The score below shows how many points this facility sits above or below the typical Florida nursing home score (the benchmark); higher is better.This is a proprietary Assisted Living Magazine score.

At the Florida average for nursing homes (83/100)

Rank #496 / 876 in Florida Inspection Score — State benchmarked This home is ranked 496th out of 876 homes in Florida for inspection score. Shows this facility's inspection score compared to the Florida average among 876 comparable communities in the ranking pool. Facilities with the same value for a metric share the same rank. Rankings are based only on facilities in Florida that report data for that category. Facilities without available data are excluded from the ranking. This is a proprietary Assisted Living Magazine score. Inspection score: 83 out of 100. Letter grade B. At the Florida average for nursing homes (83/100)

Inspection Scorecard Info This scorecard compares key inspection, citation, and complaint metrics at this facility against the Florida state average. Metrics rated ≥15% worse than average are highlighted in red; those ≥15% better are highlighted in green.

Since 2013 vs. Florida state average
Overall vs. FL average 2 Worse Metrics worse than Florida average:
• Citations per inspection (23% above)
• Inspection citation rate (23% above)
2 At Avg Metrics at Florida average:
• Total citations (at FL avg)
• Inspections with citations (at FL avg)
0 Better No metrics in this bucket.

Citations Info Citations are formal regulatory issues recorded during state inspections.

This FacilityFL Averagevs. FL Avg
Total citations Info Formal regulatory issues recorded by inspectors across all inspection types. 3333 This facility has total citations in line with the Florida average (33 vs. FL avg 33).— At avg Rank #504 / 907 Total citations — State benchmarked This home is ranked 504th out of 907 homes in Florida for total citations. Shows this facility's total citations compared to the Florida average among 907 comparable communities in the ranking pool. Facilities with the same value for a metric share the same rank. Rankings are based only on facilities in Florida that report data for that category. Facilities without available data are excluded from the ranking.
Citations per inspection Info Average citations per inspection. 1.61.3 This facility has 23% more citations per inspection than a typical Florida nursing home (1.6 vs. FL avg 1.3).↑ 23% worse Rank #727 / 907 Citations per inspection — State benchmarked This home is ranked 727th out of 907 homes in Florida for citations per inspection. Shows this facility's citations per inspection compared to the Florida average among 907 comparable communities in the ranking pool. Facilities with the same value for a metric share the same rank. Rankings are based only on facilities in Florida that report data for that category. Facilities without available data are excluded from the ranking.

Inspections Info State inspections evaluate whether the facility meets health and safety standards.

This FacilityFL Averagevs. FL Avg
Total inspections Info Combined count of all inspections conducted at this facility. 2126 This facility has had 19% fewer total inspections than the Florida average (21 vs. FL avg 26). More inspections can mean more regulatory scrutiny rather than worse care.↓ 19% fewer
Inspections with citations Info Inspections that resulted in at least one regulatory citation. 1616 This facility has inspections with citations in line with the Florida average (16 vs. FL avg 16).— At avg
Inspection citation rate Info Percentage of inspections that resulted in at least one citation. 76%62% This facility has 14 percentage points higher inspection citation rate than a typical Florida nursing home (76% vs. FL avg 62%).↑ 14% worse Rank #781 / 907 Inspection citation rate — State benchmarked This home is ranked 781st out of 907 homes in Florida for % of inspections with citations. Shows this facility's % of inspections with citations compared to the Florida average among 907 comparable communities in the ranking pool. Facilities with the same value for a metric share the same rank. Rankings are based only on facilities in Florida that report data for that category. Facilities without available data are excluded from the ranking.

Inspection Reports Summary Info An editor-reviewed summary of the themes and findings across this facility's recent inspection reports.

  • October 30, 2025 inspection cited deficiencies but all were corrected on site with no outstanding issues.
  • September 15, 2025 inspection found five Class 3 deficiencies involving resident care, staffing, medication assistance, training, and Alzheimer’s disease/dementia education.
  • Deficiency themes have consistently included training, medication assistance, and resident care across multiple inspections from 2018 through 2025.

What does this home offer?

Pets allowed icon
Pets allowed icon

Pets Allowed

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Housing options icon

Housing Options: Suite

Building type icon
Building type icon

Building Type: Single-storey

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Transportation Services

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Fitness and recreation icon

Fitness and Recreation

Activities in this home

Reviews (1)

New Era Assisted Living

Jerry Hawthorne
Access to a well-stocked library, regular trips to the mall, housekeeping and linen services, and regular activities promoting physical and mental well-being.” This is all lies. I can bet you won’t find a single book in there, but you’ll find a ton of bed bugs!

Places of interest near New Era Assisted Living

Address 5.6 miles from city center Info Estimated distance in miles from Lakeland's city center to New Era Assisted Living's address, calculated via Google Maps.

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Info below is compiled from CMS reports & the FL Agency for Health Care Administration (AHCA), senior community websites & trusted data sources such as Walk Score & BBB.

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105354

Financial Assistance for
Assisted Living in Florida

New Era Assisted Living is located in Lakeland, Florida.
Here are the financial assistance programs available to residents in Florida.

Get Financial aid guidance

Long-Term Care Waiver

Florida Medicaid LTC Waiver

Age 65+ or 21+ disabled
General Florida resident, Medicaid- eligible, nursing home-level care need.
Income Limits (2025) ~$2,829/month 300% FBR, individual
Asset Limits $2,000 (individual), $3,000 (couple).
FL

High demand; waitlists common.

Benefits
In-home care (6-8 hours/day) Assisted living Respite (240 hours/year) Case management

Community Care for the Elderly (CCE)

Florida CCE

Age 60+
General Florida resident, at risk of nursing home.
Income Limits ~$2,000/month varies
Asset Limits $5,000 individual
FL

Limited funding; regional variation.

Benefits
Homemaker services (3-5 hours/week) Adult day care (~$60/day) Respite (up to 10 days/year)

Home Care for the Elderly (HCE)

Florida Home Care for the Elderly

Age 60+
General Florida resident, at risk of nursing home placement; caregiver must be approved.
Income Limits (2025) ~$2,829/month individual, aligned with Medicaid thresholds
Asset Limits ~$2,000 (individual); varies by case manager discretion.
FL

Limited funding (~3,500 served annually); prioritizes low-income frail seniors.

Benefits
Basic subsidy (~$160/month) for housing/medical costs; special subsidies for supplies/services (e.g., incontinence supplies, ~$50-$200/month)

Program of All-Inclusive Care for the Elderly (PACE)

Florida Medicaid PACE

Age 55+
General Florida resident, nursing home-level care need, safe with PACE support.
Income Limits (2025) ~$2,829/month 300% FBR
Asset Limits $2,000 (individual), $3,000 (couple).
FL

Limited to specific counties (e.g., Hillsborough, Miami-Dade); ~10 sites statewide.

Benefits
Personal care (5-7 hours/day) Medical care Meals Transportation Therapy

Optional State Supplementation (OSS)

Florida Optional State Supplementation

Age 65+ or disabled
General Florida resident, living in approved facility, receiving SSI or low-income.
Income Limits (2025) ~$1,004/month individual, including SSI
Asset Limits $2,000 (individual), $3,000 (couple).
FL

Limited to specific facility types; ~$78.40/month max supplement.

Benefits
Cash payment (~$78.40/month) for room/board or personal needs in facilities

Frequently Asked Questions about New Era Assisted Living

What languages are spoken at New Era Assisted Living?

The team at New Era Assisted Living speaks English and Spanish.

Who is the owner of New Era Assisted Living?

New Era Assisted Living is legally operated by Florry Creative Care Corp, and administered by Cherry Twiggs.

Is New Era Assisted Living in a walkable area?

New Era Assisted Living has a walk score of 44. Somewhat walkable. A few nearby services may be reachable on foot, but most trips require transportation.

What is the license number of New Era Assisted Living?

According to FL state health department records, New Era Assisted Living's license number is 12181.

When does New Era Assisted Living's license expire?

According to FL state health department records, New Era Assisted Living's license expires on September 25, 2027.

Are pets allowed at New Era Assisted Living?

Yes, New Era Assisted Living allows residents to bring their pets.

What payment types does New Era Assisted Living accept?

New Era Assisted Living accepts Medicaid, Other, and VA.

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