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The Overall CMS Rating is scored from 1 to 5 stars and combines results from health inspections, staffing levels, and quality measures. Health inspections carry the most weight. Staffing and quality scores can increase or decrease the final rating based on performance compared to state and national standards.
The Overall CMS Rating is scored from 1 to 5 stars and combines results from health inspections, staffing levels, and quality measures. Health inspections carry the most weight. Staffing and quality scores can increase or decrease the final rating based on performance compared to state and national standards.
New Era Assisted Living is a senior living community located in Lakeland, FL, committed to providing exceptional assisted living services to their residents. As part of their assisted living services and program, they provide 24/7 personal assistance, a special memory support unit for residents living with Alzheimer’s and other forms of dementia, and a bi-weekly visitation by a physician. They also offer respite care, hospice care, and scheduled transportation for medical appointments.
New Era Assisted living doesn’t only offer quality care, they also make sure that the residents in their community are living comfortably, which is why they offer a myriad of services and amenities designed for comfort and entertainment or leisure. These include meal provisions with consideration to the residents’ diet and food preferences, access to a well stocked library, regular trips to the mall, housekeeping and linen services, and regular activities promoting physical and mental well being.
The Overall CMS Rating combines results from health inspections, staffing levels and quality measures. Health inspections carry the most weight. Staffing and quality scores can increase or decrease the final rating based on performance compared to state and national standards.
Based on the results of the facility's three most recent standard inspections and any complaint investigations. CMS reviews the number, scope, and severity of deficiencies, with more recent findings weighted more heavily.
Measures average nursing staff hours per resident per day, including Registered Nurses (RNs) and total nursing staff. Ratings are adjusted based on the level of care residents require and are compared to state and national benchmarks.
Based on clinical and physical health indicators reported to CMS, such as hospital readmissions, falls, pressure ulcers, and improvements in mobility. These measures reflect how well residents' health needs are being managed.
Daily nursing hours per resident by staff type, reported to CMS. Higher is generally better — compare this facility to state and national averages to see where staffing stands.
This home is ranked 197th out of 252 homes in Florida. Total adjusted nursing hours per resident per day, combining RN, LPN, and aide time. CMS adjusts this for case-mix so facilities can be fairly compared.
| Staff type | Hours / Day / Resident | vs state avg |
|---|---|---|
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Weekend Total Nursing
Combined nursing hours (RN + LPN + Nurse Aide) per resident per day on weekends. Staffing often drops on weekends — this figure reveals whether the facility maintains adequate coverage outside of weekday hours.
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3h 11m per day |
Occupancy lower than 85% suggests more openings may be available.
New Era Assisted Living is legally operated by Florry Creative Care Corp, and administrated by Cherry Twiggs.
Key information about the people who lead and staff this community.
In Florida, the Agency for Health Care Administration (AHCA) is the primary authority that conducts unannounced inspections and completes official health quality reports for all healthcare facilities.
Formal stipulations and orders filed by Florida regulators against this facility, including fines and total monetary penalties.
This scorecard compares key inspection, citation, and complaint metrics at this facility against the Florida state average. Metrics rated ≥15% worse than average are highlighted in red; those ≥15% better are highlighted in green.
Citations
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This Facility | FL Average | vs. FL Avg |
|---|---|---|---|
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Total citations
Formal regulatory issues recorded by inspectors across all inspection types.
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33 | 33 | This facility has total citations in line with the Florida average (33 vs. FL avg 33).— At avg |
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Citations per year
Average citations per year since 2013.
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2.5 | 2.5 | This facility has citations per year in line with the Florida average (2.5 vs. FL avg 2.5).— At avg |
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Citations per inspection
Average citations per inspection.
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1.6 | 1.3 | This facility has 23% more citations per inspection than a typical Florida nursing home (1.6 vs. FL avg 1.3).↑ 23% worse |
Inspections
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This Facility | FL Average | vs. FL Avg |
|---|---|---|---|
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Total inspections
Combined count of all routine and focused inspections. Excludes complaint investigations.
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21 | 26 | This facility has 19% fewer total inspections than a typical Florida nursing home (21 vs. FL avg 26).↓ 19% better |
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Inspections with citations
Inspections that resulted in at least one regulatory citation.
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16 | 16 | This facility has inspections with citations in line with the Florida average (16 vs. FL avg 16).— At avg |
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Inspection citation rate
Percentage of inspections that resulted in at least one citation.
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76% | 62% | This facility has 14 percentage points higher inspection citation rate than a typical Florida nursing home (76% vs. FL avg 62%).↑ 14% worse |
An editor-reviewed summary of the themes and findings across this facility's recent inspection reports.
COVENTRY ASSISTED LIVING's latest inspection, conducted on 2025-09-15, reported a status of Deficiencies Corrected. During the reporting period from 2013-03-01 to 2025-10-30, the facility underwent a total of 21 inspections, with all 21 resulting in deficiencies being cited. The cumulative total of deficiencies identified across these inspections stood at 33 line items. Key themes emerging from the inspection results included records and documentation, resident care and rights, dietary and food service, and emergency planning. Notably, while deficiencies were initially cited, the facility was able to correct them, indicating a commitment to improvement and compliance with regulations.
Read the full inspection reports for this facility, including detailed findings and corrective actions.
Show Inspection ReportsFlorida average 4.3
Last Health inspection on May 2025
Florida average 19.7
Florida average 4.48
Health citations are formal notices following inspections when they fail to comply with safety and care standards.
10 of 15 citations resulted from standard inspections; and 5 of 15 resulted from complaint investigations.
100% better than Florida average
Florida average: 0.8
400% worse than Florida average
Florida average: 0.4
Corrected
Corrected
Corrected
Corrected
Reporting period: October 1 – December 31, 2025 (Q4 2025). Source: CMS Payroll-Based Journal report.
14% better than Florida average
0% compared with Florida average
This data comes from the CMS Payroll-Based Journal report covering October 1 – December 31, 2025.
Manages medical care and health needs.
Average shift length. Calculated as total hours divided by days worked and average staff per day.
7.4 hours
No contractors work on this role.
Assists with medical care and medications.
Average shift length. Calculated as total hours divided by days worked and average staff per day.
7.7 hours
No contractors work on this role.
Helps with daily care and mobility.
Average shift length. Calculated as total hours divided by days worked and average staff per day.
7.8 hours
No contractors work on this role.
This data comes from the CMS Payroll-Based Journal report covering October 1 – December 31, 2025.
Total hours from contractors
0 contractor hours this quarter
No contractor roles were reported this quarter.
This data comes from the CMS Payroll-Based Journal report covering October 1 – December 31, 2025.
| Certified Nursing Assistant | 72 | 0 | 72 | 22,740 | 92 | 100% | 7.8 |
| Licensed Practical Nurse | 38 | 0 | 38 | 8,725 | 92 | 100% | 7.7 |
| Registered Nurse | 25 | 0 | 25 | 4,088 | 92 | 100% | 7.4 |
| Physical Therapist | 6 | 0 | 6 | 2,920 | 92 | 100% | 8 |
| Occupational Therapy Aide | 5 | 0 | 5 | 2,175 | 92 | 100% | 8.4 |
| Speech Language Pathologist | 7 | 0 | 7 | 1,611 | 67 | 73% | 6.9 |
| Physical Therapy Aide | 5 | 0 | 5 | 1,516 | 70 | 76% | 6.4 |
| Dietitian | 4 | 0 | 4 | 1,253 | 89 | 97% | 8 |
| Clinical Nurse Specialist | 4 | 0 | 4 | 1,021 | 64 | 70% | 8.1 |
| Physical Therapy Assistant | 3 | 0 | 3 | 611 | 77 | 84% | 5.4 |
| Qualified Activities Professional | 2 | 0 | 2 | 541 | 71 | 77% | 7.6 |
| Respiratory Therapy Technician | 3 | 0 | 3 | 526 | 73 | 79% | 6.1 |
| Mental Health Service Worker | 1 | 0 | 1 | 504 | 63 | 68% | 8 |
| Administrator | 2 | 0 | 2 | 424 | 53 | 58% | 8 |
| Nurse Practitioner | 3 | 0 | 3 | 312 | 39 | 42% | 8 |
| Qualified Social Worker | 1 | 0 | 1 | 226 | 48 | 52% | 4.7 |
| Medical Director | 1 | 0 | 1 | 6 | 3 | 3% | 2 |
Includes penalties issued in 2024
Federal penalties imposed by CMS for regulatory violations, including civil money penalties (fines) and denials of payment for new Medicare/Medicaid admissions.
Source: CMS Penalties Database (Data as of Jan 2026)
77% lower than Florida average
Florida average: $72K
24% fewer fines than Florida average
Florida average: 2.6
Serious action where Medicare and/or Medicaid temporarily stops payments for new residents until issues are fixed.
0
100% fewer payment denials than Florida average
Florida average: 0.1
Penalties are imposed by CMS for violations of federal nursing home regulations.
2 penalties in the past 3 years
Multiple penalties were reported in the last 3 years.
Fines imposed for noncompliance, which can be assessed per day or per instance of violation.
May 10, 2024
Fines imposed for noncompliance, which can be assessed per day or per instance of violation.
May 10, 2024
Last updated: Jan 2026
These measures show how residents usually do over time at this home, based on health outcomes and preventive care.
A composite score based on pressure ulcers, falls with injury, weight loss, walking ability decline, and activities of daily living decline.
11.4
54% worse than Florida average
Florida average: 7.4
A composite score based on activities of daily living decline, walking ability decline, and incontinence.
16.4
32% worse than Florida average
Florida average: 12.4
Percent of long-stay residents whose need for help with daily activities has increased
12.1%
15% worse than Florida average
Florida average: 10.5%
Percent of long-stay residents whose ability to move independently worsened
21.5%
66% worse than Florida average
Florida average: 12.9%
Percent of low risk long-stay residents who lose control of their bowels or bladder
15.5%
14% worse than Florida average
Florida average: 13.5%
Percent of long-stay residents experiencing one or more falls with major injury
6.4%
142% worse than Florida average
Florida average: 2.6%
Percent of long-stay high risk residents with pressure ulcers
7.1%
32% worse than Florida average
Florida average: 5.4%
Percent of long-stay residents with a urinary tract infection
0.0%
100% better than Florida average
Florida average: 0.9%
Percent of long-stay residents who lose too much weight
10.0%
68% worse than Florida average
Florida average: 6.0%
Percent of long-stay residents who have depressive symptoms
2.8%
17% better than Florida average
Florida average: 3.3%
Percent of long-stay residents who received an antipsychotic medication
7.3%
9% better than Florida average
Florida average: 8.0%
Percent of long-stay residents assessed and appropriately given the pneumococcal vaccine
98.4%
In line with Florida average
Florida average: 97.7%
Percent of long-stay residents assessed and appropriately given the seasonal influenza vaccine
100.0%
In line with Florida average
Florida average: 99.2%
Percent of short-stay residents assessed and appropriately given the pneumococcal vaccine
87.3%
7% worse than Florida average
Florida average: 94.0%
Percent of short-stay residents who newly received an antipsychotic medication
1.9%
23% worse than Florida average
Florida average: 1.5%
Percent of short-stay residents assessed and appropriately given the seasonal influenza vaccine
92.1%
In line with Florida average
Florida average: 94.7%
Quality measures are calculated from Minimum Data Set (MDS) assessments. For most measures, lower percentages indicate better care quality.
19% of new residents, usually for short-term rehab.
61% of new residents, often for short stays.
20% of new residents, often for long-term daily care.
Source: CMS Long-Term Care Facility Characteristics (Data as of Jan 2026)
Total residents
108
Residents meet regularly to discuss policies, care quality, and activities
State-approved Nurse Aide Training and Competency Evaluation Program on-site
Organized group of residents that meets regularly to discuss facility policies, quality of life, and activities.
Data sourced from CMS Long-Term Care Facility Characteristics quarterly report. Payer mix reflects the current resident census by primary payment source.
Historical financial and operational data for New Era Assisted Living based on CMS SNF Cost Reports.
The portion of the home's budget spent on staff, including nurses, caregivers, and other employees who support care and operations.
Rank #186 / 256Payroll — State benchmarkedThis home is ranked 186th out of 256 homes in Florida. Shows total annual staff payroll benchmarked to the Florida average. Higher payroll investment relative to peers often signals better staffing and less reliance on cheaper contract labor.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
All remaining costs needed to run the home, such as food, utilities, building maintenance, supplies and administrative expenses.
Pets Allowed
Housing Options: Suite
Building Type: Single-storey
Transportation Services
Fitness and Recreation
Most residents stay long-term, while a smaller portion are admitted for short-term rehab.
6.8 miles from city center
Estimated distance in miles from Lakeland's city center to New Era Assisted Living's address, calculated via Google Maps.
— 3.7 miles to nearest hospital (Watson Clinic Bella Vista Building)
Add your location
New Era Assisted Living is located in Lakeland, Florida.
Here are the financial assistance programs available to residents in Florida.
The information below is reported by the Florida Agency for Health Care Administration (AHCA).
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| New Era Assisted Living |
NH
Nursing Home Licensed facility providing 24/7 skilled nursing care for residents with complex, ongoing medical needs. Staffed by RNs, LPNs, and CNAs. Inspected and star-rated annually by CMS. Accepts Medicare (short-term rehab) and Medicaid (long-term care).
AL
Assisted Living A licensed, long-term care setting for seniors or individuals with disabilities who need help with daily activities — like bathing, dressing, and medication management — but not 24-hour skilled nursing. Offers housing, meals, and around-the-clock support while aiming to maximize resident independence. |
Lakeland | 18 | 77.9% | -8% | 3.61 | +13% | -11% | $16.8k | 15 | 3.8 | 2 | 107 | 44 | Ocoee Fl Holdco LLC | $13.7M | $6.3M | 45.8% | 105706 | ||||
| Grace Manor Suites |
NH
Nursing Home Licensed facility providing 24/7 skilled nursing care for residents with complex, ongoing medical needs. Staffed by RNs, LPNs, and CNAs. Inspected and star-rated annually by CMS. Accepts Medicare (short-term rehab) and Medicaid (long-term care).
AL
Assisted Living A licensed, long-term care setting for seniors or individuals with disabilities who need help with daily activities — like bathing, dressing, and medication management — but not 24-hour skilled nursing. Offers housing, meals, and around-the-clock support while aiming to maximize resident independence. |
Lakeland (North Socrum Loop Road) | 77 | 82.6% | -2% | 3.43 | -38% | -15% | $6.4k | 34 | 6.8 | - | 114 | 37 | Lakeview Snf Operations Holdings LLC | $11.1M | $5.8M | 51.9% | 105482 |
The team at New Era Assisted Living speaks English and Spanish.
The legal owner and operator of New Era Assisted Living is Florry Creative Care Corp.
New Era Assisted Living has a walk score of 44. Somewhat walkable. A few nearby services may be reachable on foot, but most trips require transportation.
According to FL state health department records, New Era Assisted Living's license number is 12181.
According to FL state health department records, New Era Assisted Living's license expires on September 25, 2027.
New Era Assisted Living accepts Medicaid, Other, and VA.
New Era Assisted Living is registered as a for-profit in FL.
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