Newcare Inc

Newcare is a 43-bed skilled nursing, rehabilitation, and assisted living facility at 903 Main Avenue in Crivitz, Wisconsin, in Marinette County. Occupancy at 90.5 percent ranks 12th of 175 Wisconsin SNFs, with limited availability at any moment. Privately owned and operated by Newcare, led by Deb Wieting, and administered by Sherri Benjamin, the facility has served Crivitz and the surrounding area since 1965, ranking 4th of 36 Wisconsin SNFs in years of operation. It accepts Medicare, Medicaid, and private pay, carries an A+ BBB rating, and also operates Adult Group Homes as an additional service line. Pricing ranges from around $2,250 to $6,789 monthly. Hospice and respite care exist. No pets allowed.

CMS rates Newcare 4 stars, with quality measures 52 percent above Wisconsin’s average. Quality measure outcomes are the facility’s defining strength. For long-stay residents, hospitalizations run at 1.06 per 1,000 resident days (34 percent better than Wisconsin’s average), emergency department visits are 48 percent below average, pressure ulcers are 54 percent better, depressive symptoms 66 percent better, antipsychotic use 57 percent better, and weight loss 45 percent better. Walking ability decline at 10.3 percent is 55 percent better than the state benchmark. ADL decline at 26.1 percent and UTI at 4.1 percent are the two long-stay metrics above average. Short-stay outcomes are equally strong: re-hospitalization at 11.4 percent is 50 percent better than Wisconsin’s average, and self-care ability at discharge of 74.5 percent is 39 percent above average. Short-stay falls with major injury at 1.8 percent runs above the state benchmark and warrants a direct conversation with the care team. The inspection record shows 17 total citations since 2023, below the Wisconsin average of 27.3, at 3.4 per inspection against a state average of 4.19. One critical citation is on record, corrected, with Abuse, Neglect, and Exploitation as the leading deficiency category at 4 deficiencies. A $10,000 civil money penalty was assessed in May 2023, 89 percent below the Wisconsin average fine amount. All CNAs and RNs are direct employees, with contractor hours at just 4.1 percent of the total.

The facility’s 43-bed scale is a deliberate care model choice. A physician specializing in family medicine and geriatrics serves as in-house Medical Director, and the smaller census allows staff to know and engage with every resident personally. Activities are planned with residents’ health in mind to help them live life with purpose. Physical, occupational, and speech therapies exist on-site alongside dental services. Residents have access to a community dining hall, a shared living room, a convenience market, in-suite kitchenettes, regular maid service, and emergency call systems per room. A large atrium provides communal space for activities, visiting, and family gatherings. The programs Rehabilitation Center and Resident Daily Life and Well-Being structure care and daily programming around each resident’s goals.

Newcare suits Marinette County families seeking a long-established, high-performing skilled nursing and rehabilitation community with outstanding clinical outcomes and a strong track record in rural Wisconsin.

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Facility Direct Line (715) 854-2717