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4/5
CMS (the Centers for Medicare & Medicaid Services) is the federal agency that rates nursing home quality. Its Overall Rating runs from 1 to 5 stars, combining health inspections, staffing, and quality measures, with inspections weighted most heavily.
4/5
CMS (the Centers for Medicare & Medicaid Services) is the federal agency that rates nursing home quality. Its Overall Rating runs from 1 to 5 stars, combining health inspections, staffing, and quality measures, with inspections weighted most heavily.
Newcare INC is a 43-bed skilled nursing, rehabilitation, and assisted living facility at 903 Main Avenue in Crivitz, Wisconsin, in Marinette County. Occupancy at 90.5 percent ranks 12th of 175 Wisconsin SNFs, with limited availability at any moment. Privately owned and operated by Newcare INC, led by Deb Wieting, and administered by Sherri Benjamin, the facility has served Crivitz and the surrounding area since 1965, ranking 4th of 36 Wisconsin SNFs in years of operation. It accepts Medicare, Medicaid, and private pay, carries an A+ BBB rating, and also operates Adult Group Homes as an additional service line. Pricing ranges from around $2,250 to $6,789 monthly. Hospice and respite care exist. No pets allowed.
CMS rates Newcare INC 4 stars, with quality measures 52 percent above Wisconsin’s average. Quality measure outcomes are the facility’s defining strength. For long-stay residents, hospitalizations run at 1.06 per 1,000 resident days (34 percent better than Wisconsin’s average), emergency department visits are 48 percent below average, pressure ulcers are 54 percent better, depressive symptoms 66 percent better, antipsychotic use 57 percent better, and weight loss 45 percent better. Walking ability decline at 10.3 percent is 55 percent better than the state benchmark. ADL decline at 26.1 percent and UTI at 4.1 percent are the two long-stay metrics above average. Short-stay outcomes are equally strong: re-hospitalization at 11.4 percent is 50 percent better than Wisconsin’s average, and self-care ability at discharge of 74.5 percent is 39 percent above average. Short-stay falls with major injury at 1.8 percent runs above the state benchmark and warrants a direct conversation with the care team. The inspection record shows 17 total citations since 2023, below the Wisconsin average of 27.3, at 3.4 per inspection against a state average of 4.19. One critical citation is on record, corrected, with Abuse, Neglect, and Exploitation as the leading deficiency category at 4 deficiencies. A $10,000 civil money penalty was assessed in May 2023, 89 percent below the Wisconsin average fine amount. All CNAs and RNs are direct employees, with contractor hours at just 4.1 percent of the total.
The facility’s 43-bed scale is a deliberate care model choice. A physician specializing in family medicine and geriatrics serves as in-house Medical Director, and the smaller census allows staff to know and engage with every resident personally. Activities are planned with residents’ health in mind to help them live life with purpose. Physical, occupational, and speech therapies exist on-site alongside dental services. Residents have access to a community dining hall, a shared living room, a convenience market, in-suite kitchenettes, regular maid service, and emergency call systems per room. A large atrium provides communal space for activities, visiting, and family gatherings. The programs Rehabilitation Center and Resident Daily Life and Well-Being structure care and daily programming around each resident’s goals.
Newcare INC suits Marinette County families seeking a long-established, high-performing skilled nursing and rehabilitation community with outstanding clinical outcomes and a strong track record in rural Wisconsin.
The Overall CMS Rating combines results from health inspections, staffing levels and quality measures. Health inspections carry the most weight. Staffing and quality scores can increase or decrease the final rating based on performance compared to state and national standards.
Based on the results of the facility's three most recent standard inspections and any complaint investigations. CMS reviews the number, scope, and severity of deficiencies, with more recent findings weighted more heavily.
Measures average nursing staff hours per resident per day, including Registered Nurses (RNs) and total nursing staff. Ratings are adjusted based on the level of care residents require and are compared to state and national benchmarks.
Based on clinical and physical health indicators reported to CMS, such as hospital readmissions, falls, pressure ulcers, and improvements in mobility. These measures reflect how well residents' health needs are being managed.
Daily nursing hours per resident by staff type, reported to CMS. Higher is generally better — compare this facility to state and national averages to see where staffing stands.
This home is ranked 97th out of 172 homes in Wisconsin for nurse hours. Total adjusted nursing hours per resident per day, combining RN, LPN, and aide time. CMS adjusts this for case-mix so facilities can be fairly compared.
| Staff type | Hours / Day / Resident | vs state avg |
|---|---|---|
|
Registered Nurse (RN)
RNs hold the highest nursing license and can assess residents, interpret test results, and direct care plans. More RN hours per day often signals stronger clinical oversight and faster response to health changes.
| 53m per day | ▼ 8% State avg: 58m per day · National avg: 41m per day |
|
LPN / LVN
Licensed Practical Nurses (LPNs) or Licensed Vocational Nurses (LVNs) deliver routine hands-on care — medication administration, wound dressing, and monitoring vital signs. They work under RN supervision and make up a large share of daily bedside care.
| 27m per day | ▼ 30% State avg: 38m per day · National avg: 52m per day |
|
Nurse Aide
Certified Nurse Aides (CNAs) provide the most direct day-to-day assistance: bathing, dressing, feeding, and mobility. Nurse aide hours are typically the largest staffing category and directly affect residents' quality of life.
| 2h 2m per day | ▼ 21% State avg: 2h 35m per day · National avg: 2h 20m per day |
|
Weekend Total Nursing
Combined nursing hours (RN + LPN + Nurse Aide) per resident per day on weekends. Staffing often drops on weekends — this figure reveals whether the facility maintains adequate coverage outside of weekday hours.
| 3h 3m per day | ▼ 18% State avg: 3h 43m per day · National avg: 3h 26m per day |
|
Physical Therapist
Hours per resident per day provided by licensed Physical Therapists (PTs) or PT Assistants. PT services help residents recover mobility after injury or illness and are especially important for post-acute (short-stay) rehabilitation.
| 1m per day | ▼ 79% State avg: 4m per day · National avg: 4m per day |
|
Weekend RN
Registered nurse hours specifically on weekends. Facilities sometimes reduce RN presence on Saturdays and Sundays — a low weekend RN figure compared to weekday hours can indicate reduced clinical oversight when most administrative staff are absent.
| 46m per day | ▲ 14% State avg: 40m per day · National avg: 28m per day |
Higher than the Wisconsin average: 70%Newcare Inc is administrated by Sherri Benjamin.
Key information about the people who lead and staff this community.
Wisconsin average 6
Last Health inspection on Aug 2025
Wisconsin average 27.3
Wisconsin average 4.19
Health citations are formal notices following inspections when they fail to comply with safety and care standards.
11 of 17 citations resulted from standard inspections; 3 of 17 resulted from complaint investigations; and 3 of 17 came from combined inspections (standard and complaint).
11% worse than Wisconsin averageWisconsin average: 0.9
100% better than Wisconsin averageWisconsin average: 1.2
Corrected
Corrected
Corrected
Corrected
Reporting period: October 1 – December 31, 2025 (Q4 2025). Source: CMS Payroll-Based Journal report.
22% fewer staff per resident than Wisconsin average
5% worse than Wisconsin average
This data comes from the CMS Payroll-Based Journal report covering October 1 – December 31, 2025.
Manages medical care and health needs.
All 9 RN Staff are full-time employees. No contractors work on this role.
9
Average shift length. Calculated as total hours divided by days worked and average staff per day.
7 hoursAssists with medical care and medications.
7 total: 6 full-time employees and 1 contractor.
7
Average shift length. Calculated as total hours divided by days worked and average staff per day.
7 hoursHelps with daily care and mobility.
All 30 CNA Staff are full-time employees. No contractors work on this role.
30
Average shift length. Calculated as total hours divided by days worked and average staff per day.
7.5 hours
This data comes from the CMS Payroll-Based Journal report covering October 1 – December 31, 2025.
Total hours from contractors
579 contractor hours this quarter
This data comes from the CMS Payroll-Based Journal report covering October 1 – December 31, 2025.
| Certified Nursing Assistant | 30 | 0 | 30 | 7,216 | 92 | 100% | 7.5 |
| Registered Nurse | 9 | 0 | 9 | 2,329 | 92 | 100% | 7 |
| Licensed Practical Nurse | 6 | 1 | 7 | 1,604 | 87 | 95% | 7 |
| Other Dietary Services Staff | 4 | 0 | 4 | 551 | 61 | 66% | 6.5 |
| Nurse Practitioner | 1 | 0 | 1 | 449 | 57 | 62% | 7.9 |
| Administrator | 1 | 0 | 1 | 440 | 55 | 60% | 8 |
| Dental Services Staff | 1 | 0 | 1 | 433 | 57 | 62% | 7.6 |
| Clinical Nurse Specialist | 1 | 0 | 1 | 430 | 58 | 63% | 7.4 |
| Speech Language Pathologist | 0 | 1 | 1 | 249 | 61 | 66% | 4.1 |
| Medication Aide/Technician | 2 | 0 | 2 | 104 | 16 | 17% | 6.5 |
| Respiratory Therapy Technician | 0 | 3 | 3 | 51 | 26 | 28% | 2 |
| Physical Therapy Assistant | 0 | 1 | 1 | 48 | 29 | 32% | 1.6 |
| Medical Director | 0 | 1 | 1 | 46 | 22 | 24% | 2.1 |
| Physical Therapy Aide | 0 | 1 | 1 | 43 | 19 | 21% | 2.2 |
| Occupational Therapy Aide | 0 | 1 | 1 | 40 | 23 | 25% | 1.7 |
| Occupational Therapy Assistant | 0 | 1 | 1 | 19 | 5 | 5% | 3.7 |
| Qualified Social Worker | 0 | 1 | 1 | 5 | 3 | 3% | 1.6 |
Federal penalties imposed by CMS for regulatory violations, including civil money penalties (fines) and denials of payment for new Medicare/Medicaid admissions.
Source: CMS Penalties Database (Data as of Jan 2026)
89% lower than Wisconsin averageWisconsin average: $95K
52% fewer fines than Wisconsin averageWisconsin average: 2.1
Serious action where Medicare and/or Medicaid temporarily stops payments for new residents until issues are fixed.
0
100% fewer payment denials than Wisconsin averageWisconsin average: 0.7
No penalties in the past 3 years
No civil money penalties or payment denials were reported in the last 3 years.
These measures show how residents usually do over time at this home, based on health outcomes and preventive care.
A composite score based on pressure ulcers, falls with injury, weight loss, walking ability decline, and activities of daily living decline.
8.8
16% better than Wisconsin averageWisconsin average: 10.5
A composite score based on activities of daily living decline, walking ability decline, and incontinence.
19.1
14% better than Wisconsin averageWisconsin average: 22.1
CMS star rating based on long-stay quality measure performance. 5 stars = significantly above average, 1 star = significantly below average.
Percent of long-stay residents whose need for help with daily activities has increased
26.1%
48% worse than Wisconsin averageWisconsin average: 17.6%
Percent of long-stay residents whose ability to move independently worsened
10.3%
55% better than Wisconsin averageWisconsin average: 22.8%
Percent of low risk long-stay residents who lose control of their bowels or bladder
21.0%
19% better than Wisconsin averageWisconsin average: 26.0%
Percent of long-stay residents experiencing one or more falls with major injury
2.4%
25% better than Wisconsin averageWisconsin average: 3.2%
Percent of long-stay high risk residents with pressure ulcers
2.5%
54% better than Wisconsin averageWisconsin average: 5.4%
Percent of long-stay residents with a urinary tract infection
4.1%
28% worse than Wisconsin averageWisconsin average: 3.2%
Percent of long-stay residents who lose too much weight
2.7%
45% better than Wisconsin averageWisconsin average: 4.9%
Percent of long-stay residents who have depressive symptoms
1.7%
66% better than Wisconsin averageWisconsin average: 5.0%
Percent of long-stay residents who received an antipsychotic medication
7.0%
57% better than Wisconsin averageWisconsin average: 16.1%
Percent of long-stay residents assessed and appropriately given the pneumococcal vaccine
100.0%
In line with Wisconsin averageWisconsin average: 95.9%
Percent of long-stay residents assessed and appropriately given the seasonal influenza vaccine
97.1%
In line with Wisconsin averageWisconsin average: 95.0%
Number of hospitalizations per 1,000 long-stay resident days.
1.06
34% better than Wisconsin averageWisconsin average: 1.61
Number of outpatient emergency department visits per 1,000 long-stay resident days.
1.13
48% better than Wisconsin averageWisconsin average: 2.19
CMS star rating based on short-stay quality measure performance. 5 stars = much above average, 1 star = much below average.
Percent of short-stay residents assessed and appropriately given the pneumococcal vaccine
100.0%
15% better than Wisconsin averageWisconsin average: 87.3%
Percent of short-stay residents who newly received an antipsychotic medication
1.2%
In line with Wisconsin averageWisconsin average: 1.2%
Percent of short-stay residents assessed and appropriately given the seasonal influenza vaccine
100.0%
22% better than Wisconsin averageWisconsin average: 82.2%
Percentage of short-stay residents who were re-hospitalized after their nursing home admission.
11.4%
50% better than Wisconsin averageWisconsin average: 22.7%
Percentage of short-stay residents who had an outpatient emergency department visit.
13.6%
9% better than Wisconsin averageWisconsin average: 15.0%
Percentage of SNF residents who experience falls with major injury during their stay.
1.8%
132% worse than Wisconsin averageWisconsin average: 0.8%
Percentage of residents at or above expected ability to care for themselves at discharge.
74.5%
39% better than Wisconsin averageWisconsin average: 53.7%
Quality measures are calculated from Minimum Data Set (MDS) assessments. For most measures, lower percentages indicate better care quality.
30% of new residents, usually for short-term rehab.
65% of new residents, often for short stays.
6% of new residents, often for long-term daily care.
Source: CMS Long-Term Care Facility Characteristics (Data as of Jan 2026)
Total residents
34Residents meet regularly to discuss policies, care quality, and activities
Organized group of residents that meets regularly to discuss facility policies, quality of life, and activities.
Data sourced from CMS Long-Term Care Facility Characteristics quarterly report. Payer mix reflects the current resident census by primary payment source.
Historical financial and operational data for Newcare Inc from 2011–2023, based on CMS SNF Cost Reports.
Based on the 2023 CMS SNF Cost Report.
The portion of the home's budget spent on staff, including nurses, caregivers, and other employees who support care and operations.
Rank #108 / 177Payroll — State benchmarkedThis home is ranked 108th out of 177 homes in Wisconsin. Shows total annual staff payroll benchmarked to the Wisconsin average. Higher payroll investment relative to peers often signals better staffing and less reliance on cheaper contract labor.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
All remaining costs needed to run the home, such as food, utilities, building maintenance, supplies and administrative expenses.
Residents typically stay for brief periods, with frequent admissions and discharges throughout the year.
Most new residents arrive under private pay (65% of admissions), and a typical private pay stay runs around 2 - 3 months.
Coverage residents most often arrive under.
Coverage residents most often leave under.
0.0 miles from city center
Estimated distance in miles from Crivitz's city center to Newcare Inc's address, calculated via Google Maps.
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Newcare Inc is located in CRIVITZ, Wisconsin.
Here are the financial assistance programs available to residents in Wisconsin.
The information below is reported by the Wisconsin Department of Health Services, Division of Quality Assurance.
| Newcare Inc |
NH Nursing Home Licensed facility providing 24/7 skilled nursing care for residents with complex, ongoing medical needs. Staffed by RNs, LPNs, and CNAs. Inspected and star-rated annually by CMS. Accepts Medicare (short-term rehab) and Medicaid (long-term care).
AL Assisted Living A licensed, long-term care setting for seniors or individuals with disabilities who need help with daily activities — like bathing, dressing, and medication management — but not 24-hour skilled nursing. Offers housing, meals, and around-the-clock support while aiming to maximize resident independence.
HC Home Care Professional care delivered in the person's own home — from companionship and errands to skilled nursing and therapy. Allows seniors to age in place. Medicare covers skilled home health when medically necessary.
PC Palliative Care | Crivitz | - | 43
Facility
43
WI AVG
61
Rank
#332 / 496 | A+ |
47
Facility
47
WI AVG
42
Rank
#252 / 580 | - |
| Oak Park Nursing & Rehab Center |
NH Nursing Home Licensed facility providing 24/7 skilled nursing care for residents with complex, ongoing medical needs. Staffed by RNs, LPNs, and CNAs. Inspected and star-rated annually by CMS. Accepts Medicare (short-term rehab) and Medicaid (long-term care).
AL Assisted Living A licensed, long-term care setting for seniors or individuals with disabilities who need help with daily activities — like bathing, dressing, and medication management — but not 24-hour skilled nursing. Offers housing, meals, and around-the-clock support while aiming to maximize resident independence.
IL Independent Living Lifestyle-focused communities for older adults offering dining, activities, and transportation with minimal personal care. Best for active, independent seniors who want community without medical support.
MC Memory Care Secured, specialized care for people living with Alzheimer's or dementia. Staff trained in cognitive impairment, with higher staff-to-resident ratios and an environment designed to reduce confusion and wandering risk. | Madison (North Star) | - | 100
Facility
100
WI AVG
61
Rank
#67 / 496 | A+ |
5
Facility
5
WI AVG
42
Rank
#533 / 580 | 1 Bed / 2 Bed |
| Sun Prairie Senior Living |
NH Nursing Home Licensed facility providing 24/7 skilled nursing care for residents with complex, ongoing medical needs. Staffed by RNs, LPNs, and CNAs. Inspected and star-rated annually by CMS. Accepts Medicare (short-term rehab) and Medicaid (long-term care).
ADC Adult Day Care Structured weekday daytime programming for seniors who live at home but need supervision, health monitoring, or social engagement. More affordable than full residential care and a key resource for working family caregivers.
AL Assisted Living A licensed, long-term care setting for seniors or individuals with disabilities who need help with daily activities — like bathing, dressing, and medication management — but not 24-hour skilled nursing. Offers housing, meals, and around-the-clock support while aiming to maximize resident independence. | Sun Prairie | - | 42
Facility
42
WI AVG
61
Rank
#337 / 496 | A+ |
74
Facility
74
WI AVG
42
Rank
#79 / 580 | Studio / 1 Bed / 2 Bed |
| Ascension Living Alexian Village – Milwaukee |
NH Nursing Home Licensed facility providing 24/7 skilled nursing care for residents with complex, ongoing medical needs. Staffed by RNs, LPNs, and CNAs. Inspected and star-rated annually by CMS. Accepts Medicare (short-term rehab) and Medicaid (long-term care). | Milwaukee (Northridge) | - | 108
Facility
108
WI AVG
61
Rank
#54 / 496 | A+ |
24
Facility
24
WI AVG
42
Rank
#422 / 580 | - |
| Harbor Haven Health & Rehabilitation |
NH Nursing Home Licensed facility providing 24/7 skilled nursing care for residents with complex, ongoing medical needs. Staffed by RNs, LPNs, and CNAs. Inspected and star-rated annually by CMS. Accepts Medicare (short-term rehab) and Medicaid (long-term care).
HC Home Care Professional care delivered in the person's own home — from companionship and errands to skilled nursing and therapy. Allows seniors to age in place. Medicare covers skilled home health when medically necessary.
MC Memory Care Secured, specialized care for people living with Alzheimer's or dementia. Staff trained in cognitive impairment, with higher staff-to-resident ratios and an environment designed to reduce confusion and wandering risk.
PC Palliative Care | Fond Du Lac | - | 85
Facility
85
WI AVG
61
Rank
#108 / 496 | - |
57
Facility
57
WI AVG
42
Rank
#176 / 580 | - |
Newcare Inc has a walk score of 47. Somewhat walkable. A few nearby services may be reachable on foot, but most trips require transportation.
Newcare Inc's occupancy is 91%.
Newcare Inc is registered as a for-profit in WI.
Sherri Benjamin is the administrator of Newcare Inc.
Newcare Inc has 43 beds.
Yes — there are 3 photos of Newcare Inc in the photo gallery on this page.
Newcare Inc is located at 903 MAIN AVE.
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