Pheasant Ridge Nursing and Rehab Center

Pheasant Ridge Nursing and Rehab Center is a Nursing Home in Virginia

Pheasant Ridge Nursing and… is a Nursing Home in Virginia

Pheasant Ridge Nursing and Rehab Center

4355 Pheasant Ridge Rd, Roanoke, VA 24014, USA View Map

Pheasant Ridge Nursing and Rehab Center is a Nursing Home in Virginia

Pheasant Ridge Nursing and… is a Nursing Home in Virginia

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Overview of Pheasant Ridge Nursing and Rehab Center

Pheasant Ridge Nursing and Rehab Center, a remarkable senior living community in Roanoke, VA, invites seniors to enjoy its scenic environment while offering memory care and skilled nursing services. The community’s mission is to support residents in maintaining their independence while prioritizing their safety and comfort all the time. With thoughtfully designed resident agreements tailored to each individual, this community ensures peace of mind for all.

At Pheasant Ridge Nursing and Rehab Center, residents can explore new hobbies and rediscover past ones through a variety of exciting activities and events. There are ample opportunities to socialize with friends and stay active through the community’s wide range of amenities and services. The Center also offers multiple dining options regularly, catering to different dietary needs and preferences. Thus, seniors can enjoy a fulfilling retirement in this vibrant community.

+1 540-725-8210

Quality ratings

Measured by Centers for Medicare & Medicaid Services (CMS)

Nurse hours per resident 3.56/day
Overall rating Info Based on health inspections, staffing and quality measures.
2/5
Health Inspection Info Based on deficiencies found during state health inspections.
2/5
Staffing Info Based on nurse staffing hours per resident per day.
2/5
Quality Measures Info Based on clinical outcomes for residents.
4/5

Capacity and availability

Medium-capacity home

Offers a balance of services and community atmosphere.

Total beds 101

This home usually has limited availability

Occupancy is moderate, suggesting balanced demand.

Similar demand to the Virginia average
Occupancy rate 88.9%
Residents per day (avg) 89
Occupancy rate
88.9%
Residents per day (avg)
89

Who this home usually serves

TYPE OF STAY

Mix of rehab and long-term care

This home supports both short-term rehab and long-term care, with residents staying for a wide range of durations.

Breakdown by payment type

Medicare

31% of new residents, usually for short-term rehab.

Typical stay 7 - 8 months

Private pay

40% of new residents, often for short stays.

Typical stay 1 - 2 months

Medicaid

29% of new residents, often for long-term daily care.

Typical stay 1 - 2 months

Finances and operations

Voluntary non-profit home
Church
Home revenue
$13.4M
Surplus of revenue
$221.2K
Voluntary non-profit home Church
Home revenue
$13,421,575.00
Surplus of revenue
$221,164.00
Payroll costs Info The portion of the home's budget spent on staff, including nurses, caregivers, and other employees who support care and operations.
$4.5M
33.3% of revenue
Other operating costs Info All remaining costs needed to run the home, such as food, utilities, building maintenance, supplies and administrative expenses.
$8.7M
Total costs $13.2M
Years in operation
29 years in operation
A longer operating history, which may indicate experience navigating regulations and delivering ongoing care.
Walk Score
Walk Score: 15 / 100
Car-dependent. Most errands require a car, with limited nearby walkable options.
BBB Rating
BBB Rating: A+ (Not Accredited)
An independent rating from the Better Business Bureau based on factors such as complaint history, transparency, and business practices.
How BBB ratings work

Additional licensing details

CMS Certification Number: 495325

Staffing

Key information about the people who lead and staff this community.

Leadership

Contact: Mr. Phillip Jerman, Executive Director

What does this home offer?

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Accept Medicaid: Yes

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Total Residents: 101

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Building Type: 3-story

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Accept Medicaid

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Total Residents

Types of Care at Pheasant Ridge Nursing and Rehab Center

Memory Care Skilled Nursing
Contact Pheasant Ridge Nursing and Rehab Center

Comparison Chart

The information below is reported by the Virginia Department of Social Services and Department of Health.
Compare Nursing Homes around Roanoke
Brandon Oaks Nursing and Rehabilitation Center
SNF

Nursing Home 24/7 care needed

AL

Assisted Living For seniors needing help with daily tasks but not full-time nursing.

Roanoke
62
No
-
33
NEFF, HEATHER
89.7%
$8,577,463.00
$5,090,145.00
59.3%
57.40
5/5
5.3278
4/5
4/5
5/5
-
Our Lady of the Valley
AL

Assisted Living For seniors needing help with daily tasks but not full-time nursing.

IL

Independent Living For self-sufficient seniors seeking community and minimal assistance.

MC

Memory Care Specialized care for those with Memory Loss, Alzheimer's, or dementia, ensuring safety and support.

SNF

Nursing Homes 24/7 care needed

Roanoke
70
No
A+
68
RAWLINGS, DAVID
99.0%
$17,424,664.00
$6,259,150.00
35.9%
64.70
5/5
3.7870
4/5
3/5
5/5
-
South Roanoke Nursing and Rehabilitation
SNF

Nursing Homes 24/7 care needed

Roanoke
98
No
A+
45
AMERICAN HEALTHCARE LLC
87.6%
$9,022,035.00
$3,825,310.00
42.4%
85.20
3/5
3.3595
2/5
2/5
5/5
-
Pheasant Ridge Nursing and Rehab Center
AL

Assisted Living For seniors needing help with daily tasks but not full-time nursing.

IL

Independent Living For self-sufficient seniors seeking community and minimal assistance.

MC

Memory Care Specialized care for those with Memory Loss, Alzheimer's, or dementia, ensuring safety and support.

SNF

Nursing Homes 24/7 care needed

Roanoke
101
No
A+
15
BELL, VICTOR
88.9%
$13,267,745.00
$4,464,495.00
33.6%
89.10
2/5
3.5617
2/5
2/5
4/5
13
Old Southwest Rehabilitation and Nursing
SNF

Nursing Home 24/7 care needed

AL

Assisted Living For seniors needing help with daily tasks but not full-time nursing.

Roanoke
130
No
A+
57
SHULER, ANDREW
63.9%
$6,329,142.00
$1,872,922.00
29.6%
95.70
1/5
3.8211
1/5
1/5
2/5
6

Places of interest near Pheasant Ridge Nursing and Rehab Center

Address 5.0 miles from city center

Address 4355 Pheasant Ridge Rd, Roanoke, VA 24014, USA

Calculate Travel Distance to Pheasant Ridge Nursing and Rehab Center

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Staffing Data

Source: CMS Payroll-Based Journal (Q2 2025)

188
Total Staff
148
Employees
40
Contractors
31,623
Total Hours (Quarter)
39
Avg Staff/Day
8.9
Avg Shift (hrs)
Nursing Staff Breakdown
Role Count Avg Shift (hrs) Uses Contractors?
Registered Nurse1710 No
Licensed Practical Nurse379.9 No
Certified Nursing Assistant669.5 No
Staff by Category
Administration
5 staff
3.8hs shift avg
Nursing Staff
124 staff
9.6hs shift avg
Physicians & Practitioners
10 staff
8.4hs shift avg
Therapy Services
36 staff
5.2hs shift avg
Activities & Recreation
0 staff
0hs shift avg
Social Services
2 staff
8.5hs shift avg
Dietary Services
6 staff
8hs shift avg
Other Services
5 staff
8hs shift avg
Contractor Analysis
6.4%
of total hours from contractors
2,032 contractor hours this quarter
Physical Therapy Assistant: 8 Medical Director: 2 Physical Therapy Aide: 3 Respiratory Therapy Technician: 10 Speech Language Pathologist: 8 Qualified Social Worker: 2 Occupational Therapy Assistant: 5 Occupational Therapy Aide: 2
Role Employees Contractors Total Staff Total Hours Days Worked % of Days Avg Shift (hrs)
Certified Nursing Assistant6606613,99491100%9.5
Licensed Practical Nurse370377,99391100%9.9
Registered Nurse170172,3969099%10
Clinical Nurse Specialist8081,7907785%8.6
Other Dietary Services Staff4047947481%8
Physical Therapy Aide0336624448%7.5
Nurse Practitioner2025206571%8
Mental Health Service Worker2025206571%8
Dietitian2025126470%8
Speech Language Pathologist0884924651%5.8
Dental Services Staff3034115257%7.9
Qualified Social Worker0223994549%8.5
Administrator3033844853%8
RN Director of Nursing4042753033%7.5
Physical Therapy Assistant0882194145%4.6
Respiratory Therapy Technician010101534347%3.2
Medical Director022466571%0.7
Occupational Therapy Aide022441213%3.1
Occupational Therapy Assistant055182123%0.8

Health Inspection History

Source: CMS Health Citations (Apr 2021 – Nov 2024)

4
Inspections
25
Total Citations
1
Critical (J-L)
0
Serious (G-I)
6.25
Citations/Inspection
Nov 2024
Last Inspection
Citation Severity Distribution
Minor (A-C)
1
Moderate (D-F)
23
Serious (G-I)
0
Critical (J-L)
1
What do these levels mean?
Top Deficiency Categories
Quality of Life & Care
7
28% of total
Resident Rights
4
16% of total
Pharmacy Services
3
12% of total
Citation Sources
Standard Inspections 15
Complaint Investigations 12
State Comparison (VA)
Avg Citations (State)
38.4
This Facility: 25
Avg Critical (State)
0.4
This Facility: 1
Recent Citations (Last 3 Years)
DateSeverity ?CategoryTagStatus
Nov 21, 2024 E Nursing ServicesF0711 Corrected
Nov 21, 2024 D PharmacyF0755 Corrected
Nov 21, 2024 J Quality of CareF0684 Corrected
Nov 21, 2024 D Quality of CareF0695 Corrected
Nov 21, 2024 D Care PlanningF0635 Corrected
Nov 21, 2024 D Care PlanningF0655 Corrected
Nov 21, 2024 D Care PlanningF0656 Corrected
Nov 21, 2024 D Care PlanningF0842 Corrected
Nov 21, 2024 D Resident RightsF0573 Corrected
Nov 21, 2024 D Resident RightsF0580 Corrected
Jan 19, 2024 C Nursing ServicesF0732 Corrected
Jan 19, 2024 F NutritionF0812 Corrected
Jan 19, 2024 D PharmacyF0756 Corrected
Jan 19, 2024 D Quality of CareF0677 Corrected
Jan 19, 2024 D Quality of CareF0684 Corrected
Jan 19, 2024 D Care PlanningF0641 Corrected
Jan 19, 2024 D Care PlanningF0661 Corrected
Jan 19, 2024 D Care PlanningF0842 Corrected
Jan 19, 2024 D Resident RightsF0558 Corrected
Jan 19, 2024 E Resident RightsF0580 Corrected
Aug 03, 2022 D PharmacyF0757 Corrected
Aug 03, 2022 D Quality of CareF0677 Corrected
Aug 03, 2022 D Quality of CareF0689 Corrected
Aug 03, 2022 D Care PlanningF0842 Corrected
Apr 08, 2021 D Quality of CareF0684 Corrected

Facility Characteristics

Source: CMS Long-Term Care Facility Characteristics (Data as of Jan 2026)

Ownership: For-Profit Corporation
Part of: Consulate Healthcare
Resident Census by Payment Source
86 Total Residents
Medicare 9 (10.5%)
Medicaid 56 (65.1%)
Private Pay/Other 21 (24.4%)
Specialized Care Beds
9 Total Specialty Beds
8.9% of Bed Capacity
1
AIDS Care Beds
1%
1
Alzheimer's / Dementia Beds
1%
1
Dialysis Beds
1%
1
Disabled Children / Young Adult Beds
1%
1
Head Trauma Beds
1%
1
Hospice Beds
1%
1
Huntington's Disease Beds
1%
1
Ventilator Beds
1%
1
Other Specialized Rehab Beds
1%
Programs & Services
Residents' Group
Family Engagement

Active councils help families stay involved in care decisions and facility operations.

Quality Measures

CMS quality measures assess care quality for long-stay and short-stay residents. Lower percentages generally indicate better outcomes for most measures.

Source: CMS Nursing Home Compare (Data as of Jan 2026)

High-Risk Clinical Events
11.1 Score
9% worse than avg Virginia avg: 10.1

Composite score based on pressure ulcers, falls with injury, weight loss, walking ability decline, and ADL decline

Functional Decline
19.2 Score
Near average Virginia avg: 19.7

Composite score based on ADL decline, walking ability decline, and incontinence

Long-Stay Resident Measures

Measures for residents who stay 101 days or more. For most measures, lower percentages indicate better care.

Need for Help with Daily Activities Increased
14.9%
Lost Too Much Weight
5.2%
Urinary Tract Infection
0.4%
Depressive Symptoms
4.1%
Falls with Major Injury
4.1%
Pneumococcal Vaccine
90.0%
Antipsychotic Use
19.1%
Walking Ability Worsened
22.5%
Influenza Vaccine
86.7%
High Risk Residents with Pressure Ulcers
8.8%
Low Risk Long-Stay Residents with Bowel/Bladder Incontinence
20.2%
Short-Stay Resident Measures

Measures for residents who stay 100 days or less (typically rehabilitation patients).

Pneumococcal Vaccine
74.4% Near average Virginia: 74.9%
Short-Stay Residents Who Received a New Antipsychotic Medication
1.4% 18% worse than avg Virginia: 1.2%
Influenza Vaccine
59.7% 19% worse than avg Virginia: 73.6%

Penalties & Fines

Federal penalties imposed by CMS for regulatory violations, including civil money penalties (fines) and denials of payment for new Medicare/Medicaid admissions.

Source: CMS Penalties Database (Data as of Jan 2026)

Total Fines $40K Virginia avg: $52K 23% better than avg
Number of Fines 11 Virginia avg: 1.8
Compared to Virginia Average Facility: $40K | Virginia Avg: $52K
Penalty History

Showing first 5 of 11 penalties (Jan 2023 - Mar 2023)

Mar 13, 2023 Civil Money Penalty
$5K
Mar 6, 2023 Civil Money Penalty
$5K
Feb 28, 2023 Civil Money Penalty
$5K
Feb 21, 2023 Civil Money Penalty
$5K
Feb 13, 2023 Civil Money Penalty
$4K
Feb 6, 2023 Civil Money Penalty
$4K
Jan 30, 2023 Civil Money Penalty
$4K
Jan 23, 2023 Civil Money Penalty
$3K
Jan 17, 2023 Civil Money Penalty
$3K
Jan 9, 2023 Civil Money Penalty
$2K
Jan 3, 2023 Civil Money Penalty
$2K

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Claim What’s Yours: Financial Aid for Virginia Seniors

Program
State Program Name
Eligibility
Benefits
Commonwealth Coordinated Care Plus (CCC Plus)
  • General: Age 65+ or disabled, Virginia resident, Medicaid-eligible, nursing home-level care need.
  • Income Limits (2025): ~$2,829/month (300% FBR, individual).
  • Asset Limits: $2,000 (individual), $3,000 (couple).
  • VA Specifics: Managed care model; high demand in urban areas.
  • Services: Personal care (5-7 hours/day), respite (240 hours/year), adult day care ($65/day), home modifications ($1,500 avg.).
Virginia Respite Care Grant Program
  • General: Caregiver of someone 60+, Virginia resident.
  • Income Limits: ~$2,500/month (individual, varies).
  • Asset Limits: $40,000 (individual).
  • VA Specifics: Limited grants; rural/urban balance.
  • Services: In-home respite (up to 30 days/year), adult day care (~$65/day), facility respite (up to 5 days).
Adult Services Program
Virginia Adult Services (AS)
Official government program page
  • General: Age 60+ (or disabled 18+), VA resident, need significant care (2+ ADLs), not Medicaid-eligible.
  • Income Limits (2025): Varies by locality; typically < ~$2,510/month (200% FPL).
  • Asset Limits: Limited assets (excludes home, car); varies by DSS.
  • VA Specifics: Serves ~5,000 annually; focuses on low-income independence.
  • Services: Personal care (4-6 hours/week), adult day care (~$60/day), chore services, assessments, respite (~5 days/year).
Auxiliary Grant Program
Virginia Auxiliary Grant (AG)
Official government program page
  • General: Age 65+ (or disabled 18+), VA resident, living in approved ALF/foster care, SSI-eligible or low-income.
  • Income Limits (2025): ~$1,041/month (individual, SSI level + $20 disregard); higher with medical deductions.
  • Asset Limits: $2,000 (individual).
  • VA Specifics: Serves 4,000; personal needs allowance ($90/month).
  • Services: Cash (~$1,400-$1,700/month in 2025, varies by region) for ALF/foster care costs; basic care included.
Medicare Savings Program (MSP)
Virginia Medicare Savings Program
  • General: Age 65+ or disabled, VA resident, Medicare Part A/B.
  • Income Limits (2025): ~$2,510/month (QMB), ~$3,380/month (SLMB), ~$3,598/month (QI)—individual.
  • Asset Limits: $9,430 (individual), $14,130 (couple).
  • VA Specifics: Includes Extra Help for Part D; no waitlist.
  • Services: Covers Part B premiums ($174.70/month), deductibles ($240/year), copays (~20%).
Energy Assistance Program (EAP)
Virginia Energy Assistance Program
Official government program page
  • General: Age 60+ prioritized, VA resident, low-income household.
  • Income Limits (2025): ~$3,970/month (185% FPL).
  • Asset Limits: Not assessed.
  • VA Specifics: Fuel, Crisis, Cooling components; serves ~100,000 households.
  • Services: Heating/cooling aid ($300-$1,000/season), crisis aid ($500 max), equipment repair (~$250).
Senior Community Service Employment Program (SCSEP)
  • General: Age 55+, unemployed, low-income, VA resident.
  • Income Limits (2025): ~$1,983/month (125% FPL).
  • Asset Limits: Not specified.
  • VA Specifics: Priority for veterans, rural residents; AARP/Goodwill partnership.
  • Services: Paid training (~20 hours/week at ~$7.25/hour), job placement.
VA Aid and Attendance (A&A) and Housebound Benefits
Virginia VA Aid and Attendance/Housebound
  • General: Age 65+ or disabled veteran/spouse, VA resident, wartime service, ADL help (A&A) or homebound.
  • Income Limits (2025): Net income < ~$1,984/month (veteran with dependent, A&A); pension offsets income.
  • Asset Limits: ~$155,356 (net worth).
  • VA Specifics: High veteran population; supports rural/urban needs.
  • Services: Cash (~$1,433-$2,642/month veteran, ~$951-$1,318 spouse) for care costs.
Property Tax Relief for the Elderly and Disabled
Virginia Property Tax Relief
Official government program page
  • General: Age 65+ or disabled, VA resident, homeowner, income/asset limits vary by locality.
  • Income Limits (2025): ~$50,000-$75,000/year (household, e.g., Fairfax: $72,000; Richmond: $50,000).
  • Asset Limits: Varies (e.g., Fairfax: $400,000 net worth; Richmond: $100,000).
  • VA Specifics: Offered in 90% of localities; saves ~$500-$2,000/year.
  • Services: Tax exemption/deferral (~$500-$2,000/year depending on locality).
Senior Farmers’ Market Nutrition Program (SFMNP)
  • General: Age 60+, VA resident, low-income.
  • Income Limits (2025): ~$2,322/month (185% FPL).
  • Asset Limits: Not assessed.
  • VA Specifics: Vouchers (~$50-$75/season); serves ~15,000 via AAAs.
  • Services: Vouchers (~$50-$75/season) for produce at farmers’ markets.

Claim What’s Yours Financial Aid for Virginia Seniors

VA Medicaid CCC Plus

Commonwealth Coordinated Care Plus (CCC Plus)

Requirements:
  • General:
    Age 65+ or disabled, Virginia resident, Medicaid-eligible, nursing home-level care need.
  • Income Limits (2025):
    ~$2,829/month (300% FBR, individual).
  • Asset Limits:
    $2,000 (individual), $3,000 (couple).
  • VA Specifics:
    Managed care model; high demand in urban areas.
Benefits without Contact:
  • Services: Personal care (5-7 hours/day), respite (240 hours/year), adult day care ($65/day), home modifications ($1,500 avg.).
VA Respite Grant

Virginia Respite Care Grant Program

Requirements:
  • General:
    Caregiver of someone 60+, Virginia resident.
  • Income Limits:
    ~$2,500/month (individual, varies).
  • Asset Limits:
    $40,000 (individual).
  • VA Specifics:
    Limited grants; rural/urban balance.
Benefits without Contact:
  • Services: In-home respite (up to 30 days/year), adult day care (~$65/day), facility respite (up to 5 days).
Virginia Adult Services (AS)

Adult Services Program

Requirements:
  • General:
    Age 60+ (or disabled 18+), VA resident, need significant care (2+ ADLs), not Medicaid-eligible.
  • Income Limits (2025):
    Varies by locality; typically < ~$2,510/month (200% FPL).
  • Asset Limits:
    Limited assets (excludes home, car); varies by DSS.
  • VA Specifics:
    Serves ~5,000 annually; focuses on low-income independence.
Benefits without Contact:
  • Services: Personal care (4-6 hours/week), adult day care (~$60/day), chore services, assessments, respite (~5 days/year).
Virginia Auxiliary Grant (AG)

Auxiliary Grant Program

Requirements:
  • General:
    Age 65+ (or disabled 18+), VA resident, living in approved ALF/foster care, SSI-eligible or low-income.
  • Income Limits (2025):
    ~$1,041/month (individual, SSI level + $20 disregard); higher with medical deductions.
  • Asset Limits:
    $2,000 (individual).
  • VA Specifics:
    Serves 4,000; personal needs allowance ($90/month).
Benefits without Contact:
  • Services: Cash (~$1,400-$1,700/month in 2025, varies by region) for ALF/foster care costs; basic care included.
Virginia Medicare Savings Program

Medicare Savings Program (MSP)

Requirements:
  • General:
    Age 65+ or disabled, VA resident, Medicare Part A/B.
  • Income Limits (2025):
    ~$2,510/month (QMB), ~$3,380/month (SLMB), ~$3,598/month (QI)—individual.
  • Asset Limits:
    $9,430 (individual), $14,130 (couple).
  • VA Specifics:
    Includes Extra Help for Part D; no waitlist.
Benefits without Contact:
  • Services: Covers Part B premiums ($174.70/month), deductibles ($240/year), copays (~20%).
Virginia Energy Assistance Program

Energy Assistance Program (EAP)

Requirements:
  • General:
    Age 60+ prioritized, VA resident, low-income household.
  • Income Limits (2025):
    ~$3,970/month (185% FPL).
  • Asset Limits:
    Not assessed.
  • VA Specifics:
    Fuel, Crisis, Cooling components; serves ~100,000 households.
Benefits without Contact:
  • Services: Heating/cooling aid ($300-$1,000/season), crisis aid ($500 max), equipment repair (~$250).
Virginia SCSEP

Senior Community Service Employment Program (SCSEP)

Requirements:
  • General:
    Age 55+, unemployed, low-income, VA resident.
  • Income Limits (2025):
    ~$1,983/month (125% FPL).
  • Asset Limits:
    Not specified.
  • VA Specifics:
    Priority for veterans, rural residents; AARP/Goodwill partnership.
Benefits without Contact:
  • Services: Paid training (~20 hours/week at ~$7.25/hour), job placement.
Virginia VA Aid and Attendance/Housebound

VA Aid and Attendance (A&A) and Housebound Benefits

Requirements:
  • General:
    Age 65+ or disabled veteran/spouse, VA resident, wartime service, ADL help (A&A) or homebound.
  • Income Limits (2025):
    Net income < ~$1,984/month (veteran with dependent, A&A); pension offsets income.
  • Asset Limits:
    ~$155,356 (net worth).
  • VA Specifics:
    High veteran population; supports rural/urban needs.
Benefits without Contact:
  • Services: Cash (~$1,433-$2,642/month veteran, ~$951-$1,318 spouse) for care costs.
Virginia Property Tax Relief

Property Tax Relief for the Elderly and Disabled

Requirements:
  • General:
    Age 65+ or disabled, VA resident, homeowner, income/asset limits vary by locality.
  • Income Limits (2025):
    ~$50,000-$75,000/year (household, e.g., Fairfax: $72,000; Richmond: $50,000).
  • Asset Limits:
    Varies (e.g., Fairfax: $400,000 net worth; Richmond: $100,000).
  • VA Specifics:
    Offered in 90% of localities; saves ~$500-$2,000/year.
Benefits without Contact:
  • Services: Tax exemption/deferral (~$500-$2,000/year depending on locality).
Virginia SFMNP

Senior Farmers’ Market Nutrition Program (SFMNP)

Requirements:
  • General:
    Age 60+, VA resident, low-income.
  • Income Limits (2025):
    ~$2,322/month (185% FPL).
  • Asset Limits:
    Not assessed.
  • VA Specifics:
    Vouchers (~$50-$75/season); serves ~15,000 via AAAs.
Benefits without Contact:
  • Services: Vouchers (~$50-$75/season) for produce at farmers’ markets.
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