Willow Ridge Healthcare
CMS overall rating Info CMS (the Centers for Medicare & Medicaid Services) is the federal agency that rates nursing home quality. Its Overall Rating runs from 1 to 5 stars, combining health inspections, staffing, and quality measures, with inspections weighted most heavily.

Willow Ridge Healthcare

CMS overall rating Info CMS (the Centers for Medicare & Medicaid Services) is the federal agency that rates nursing home quality. Its Overall Rating runs from 1 to 5 stars, combining health inspections, staffing, and quality measures, with inspections weighted most heavily.
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Willow Ridge Healthcare accepts Medicare, Medicaid, and private pay.

Overview of Willow Ridge Healthcare

Willow Ridge Healthcare is an 83-bed skilled nursing facility in Amery, Wisconsin, providing skilled nursing, rehabilitation therapy, and long-term care to residents who are predominantly covered by Medicaid. The privately owned community is operated by Willow Ridge Healthcare Facilities LLC, under the administration of Mason May, and has served Polk County for 25 years. CMS rates the facility 3 stars overall. The sub-ratings tell a more favorable story: Quality Measures score 21.6% above the Wisconsin average, driven by outcomes that consistently beat the state — zero falls with major injury among long-stay residents, a hospitalization rate of 0.96 per 1,000 resident days (roughly 40% below the Wisconsin mean), and a functional decline composite score 34% better than state peers. One notable outlier is antipsychotic medication use, which is more than twice the Wisconsin average at 32.7%, a figure relevant for families placing residents with behavioral or cognitive needs. Willow Ridge also holds an American Healthcare Association Bronze National Quality Award. Total nurse staffing averages 4 hours and 15 minutes per resident per day, essentially at the Wisconsin average of 4 hours and 14 minutes. The staffing profile is LPN-heavy: LPN staffing is 71% above the state average, while RN staffing is 31% below — a staffing model that provides consistent hands-on care but with less direct RN clinical oversight than the state norm. The facility’s occupancy rate is 45%, well below Wisconsin’s average of 70%, reflecting current bed availability. It offers private rooms, an outdoor patio, chef- and dietician-directed dining with alternate menu options, a library, and recreational lounge areas. Willow Ridge Healthcare suits residents seeking long-term skilled nursing care in a smaller rural Wisconsin community, particularly those whose coverage and care needs align with Medicaid-funded extended stays.

Quality ratings

Measured by Centers for Medicare & Medicaid Services (CMS)

Overall rating Info The Overall CMS Rating combines results from health inspections, staffing levels and quality measures. Health inspections carry the most weight. Staffing and quality scores can increase or decrease the final rating based on performance compared to state and national standards.
Health Inspection Info Based on the results of the facility's three most recent standard inspections and any complaint investigations. CMS reviews the number, scope, and severity of deficiencies, with more recent findings weighted more heavily.
Staffing Info Measures average nursing staff hours per resident per day, including Registered Nurses (RNs) and total nursing staff. Ratings are adjusted based on the level of care residents require and are compared to state and national benchmarks.
Quality Measures Info Based on clinical and physical health indicators reported to CMS, such as hospital readmissions, falls, pressure ulcers, and improvements in mobility. These measures reflect how well residents' health needs are being managed.

Staffing hours breakdown

Info Daily nursing hours per resident by staff type, reported to CMS. Higher is generally better — compare this facility to state and national averages to see where staffing stands.

Hours per resident per day — compared to state averages

Total nursing care / resident Info Total adjusted nursing hours per resident per day, combining RN, LPN, and aide time. CMS adjusts this for case-mix so facilities can be fairly compared.
4h 15m per day
Rank #84 / 178Nurse hours — State benchmarkedThis home is ranked 84th out of 178 homes in Wisconsin. Shows adjusted nurse hours per resident per day benchmarked to the Wisconsin average, with a ranking across 178 Wisconsin facilities. More hours mean more direct care. The national average is about 3.5 hrs; below 3.0 is a red flag.Rankings are based only on facilities in Wisconsin that report data for that category. Facilities without available data are excluded from the ranking.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
vs avg

3 of 6 metrics below state avg

Standout metric LPN / LVN is +58% above state avg
Staff typeHours / Day / Residentvs state avg
Registered Nurse (RN) Info RNs hold the highest nursing license and can assess residents, interpret test results, and direct care plans. More RN hours per day often signals stronger clinical oversight and faster response to health changes. 42m per day ▼ 28% State avg: 58m per day · National avg: 41m per day
LPN / LVN Info Licensed Practical Nurses (LPNs) or Licensed Vocational Nurses (LVNs) deliver routine hands-on care — medication administration, wound dressing, and monitoring vital signs. They work under RN supervision and make up a large share of daily bedside care. 1h 0m per day ▲ 58% State avg: 38m per day · National avg: 52m per day
Nurse Aide Info Certified Nurse Aides (CNAs) provide the most direct day-to-day assistance: bathing, dressing, feeding, and mobility. Nurse aide hours are typically the largest staffing category and directly affect residents' quality of life. 2h 17m per day ▼ 11% State avg: 2h 35m per day · National avg: 2h 20m per day
Weekend Total Nursing Info Combined nursing hours (RN + LPN + Nurse Aide) per resident per day on weekends. Staffing often drops on weekends — this figure reveals whether the facility maintains adequate coverage outside of weekday hours. 3h 41m per day ■ Avg State avg: 3h 43m per day · National avg: 3h 26m per day
Physical Therapist Info Hours per resident per day provided by licensed Physical Therapists (PTs) or PT Assistants. PT services help residents recover mobility after injury or illness and are especially important for post-acute (short-stay) rehabilitation. 5m per day ▲ 30% State avg: 4m per day · National avg: 4m per day
Weekend RN Info Registered nurse hours specifically on weekends. Facilities sometimes reduce RN presence on Saturdays and Sundays — a low weekend RN figure compared to weekday hours can indicate reduced clinical oversight when most administrative staff are absent. 33m per day ▼ 19% State avg: 40m per day · National avg: 28m per day

Capacity and availability

Avg. Length of Stay
193 days
Bed community size
83-bed community Rank #113 / 496Bed count — State benchmarkedThis home is ranked 113th out of 496 homes in Wisconsin. Shows this facility's certified or reported bed count compared to other Wisconsin facilities. Larger communities may offer more amenities, programs, and on-site services for residents and families.Rankings are based only on facilities in Wisconsin that report data for that category. Facilities without available data are excluded from the ranking.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
A larger shared setting that may offer more common spaces and organized community services.
Years in operation
26 years in operation Rank #43 / 334Years in operation — State benchmarkedThis home is ranked 43rd out of 334 homes in Wisconsin. Shows how long this facility has been in operation compared to other Wisconsin facilities. Longer operating histories may benefit residents, families, and staff.Rankings are based only on facilities in Wisconsin that report data for that category. Facilities without available data are excluded from the ranking.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
A longer operating history, which may indicate experience navigating regulations and delivering ongoing care.
Walk Score
Walk Score: 55 / 100 Rank #191 / 580Walk Score — State benchmarkedThis home is ranked 191st out of 580 homes in Wisconsin. Shows how walkable this facility's neighborhood is compared to the average Walk Score across Wisconsin facilities. Higher scores benefit residents, families, and staff.Rankings are based only on facilities in Wisconsin that report data for that category. Facilities without available data are excluded from the ranking.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
Moderately walkable. Some errands can be accomplished on foot, with a mix of nearby amenities.
BBB Rating
BBB Rating: A+ (Not Accredited)
An independent rating from the Better Business Bureau based on factors such as complaint history, transparency, and business practices.
How BBB ratings work

About this community

Occupancy

Occupancy rate
45%
Rank #394 / 434Occupancy rate — State benchmarkedThis home is ranked 394th out of 434 homes in Wisconsin. Shows this facility's occupancy rate versus the Wisconsin average, with its Statewide rank out of 434. Higher occupancy signals strong local demand and financial stability.Rankings are based only on facilities in Wisconsin that report data for that category. Facilities without available data are excluded from the ranking.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
Lower than the Wisconsin average: 70%
Occupied beds
37 / 83
Average occupied beds in Wisconsin homes 54 beds

License Details

Facility TypeSkilled Care
CountyPolk
CMS Certification Number525402
Certification TypeTitle 18 SNF Title 19 NF
AccreditationsAmerican Healthcare Association Bronze National Quality Award

Ownership & Operating Entity

Willow Ridge Healthcare is legally operated by Mason May.

Owner NameWillow Ridge Healthcare Facilities LLC
Profit StatusFor-profit

Staffing

Key information about the people who lead and staff this community.

Leadership

ContactMr. Zach Haag, Administrator

Therapy & Rehabilitation

1 service
Rehabilitation Services

Contact Information

Fax(715) 268-6361

Amenities & Lifestyle

Guest Meals
Guest Wi-Fi
Outdoor Patio Area
Library
Private Rooms Available
Housekeeping
Laundry
Cable-Ready Rooms
Recreational Lounge Areas

Contact Willow Ridge Healthcare

Health Inspection History

Inspections since 2023
Total health inspections 6

State average N/A


Last Health inspection on Jul 2025

Total health citations
19 Rank #86 / 180Health citations — State benchmarkedThis home is ranked 86th out of 180 homes in Wisconsin. Shows this facility's total health deficiency citations benchmarked to the Wisconsin State average, with a ranking across all 180 WI facilities. Lower citation counts earn a better rank.Rankings are based only on facilities in Wisconsin that report data for that category. Facilities without available data are excluded from the ranking.Click the rank badge to see the full State ranking.Click here to see the full State ranking.

State average N/A

Citations per inspection
3.17 Rank #56 / 180Citations per inspection — State benchmarkedThis home is ranked 56th out of 180 homes in Wisconsin. Shows average deficiency citations per CMS inspection for this facility versus the Wisconsin mean across 180 facilities with citation data. Lower is better.Rankings are based only on facilities in Wisconsin that report data for that category. Facilities without available data are excluded from the ranking.Click the rank badge to see the full State ranking.Click here to see the full State ranking.

State average N/A


Health citations are formal notices following inspections when they fail to comply with safety and care standards.

14 of 19 citations resulted from standard inspections; and 5 of 19 resulted from complaint investigations.

Breakdown of citation severity (last 3 years)
Critical health citations
0
In line with State average

State average: N/A


Serious health citations
2
In line with State average

State average: N/A

0 critical citations State average: N/A

2 serious citations State average: N/A

17 moderate citations State average: N/A

0 minor citations State average: N/A
Citations history (last 3 years)
Abuse/Neglect moderate citation Jul 30, 2025
Corrected

Infection Control moderate citation Jul 30, 2025
Corrected

Nutrition moderate citation Jul 30, 2025
Corrected

Quality of Care moderate citation Jul 30, 2025
Corrected

Staffing Data

Reporting period: October 1 – December 31, 2025 (Q4 2025). Source: CMS Payroll-Based Journal report.

Total staff 56
Employees 37
Contractors 19
Staff to resident ratio 2.15 : 1
0% compared with State average

State average ratio: 0 : 0

Avg staff/day 18
Average shift 7.2 hours
0% compared with State average

State average: 0 hours

Total staff hours (quarter) 11,940

Nursing staff breakdown

Q4 2025 · Oct 1 – Dec 31 More info This data comes from the CMS Payroll-Based Journal report covering October 1 – December 31, 2025.
Registered Nurse

Manages medical care and health needs.

RN Staff Info All 5 RN Staff are full-time employees. No contractors work on this role. 5
Average shift length Info Average shift length. Calculated as total hours divided by days worked and average staff per day. 7 hours
Licensed Practical Nurse

Assists with medical care and medications.

LPN Staff Info All 7 LPN Staff are full-time employees. No contractors work on this role. 7
Average shift length Info Average shift length. Calculated as total hours divided by days worked and average staff per day. 8.5 hours
Certified Nursing Assistant

Helps with daily care and mobility.

CNA Staff Info 21 total: 18 full-time employees and 3 contractors. 21
Average shift length Info Average shift length. Calculated as total hours divided by days worked and average staff per day. 7.9 hours

Contractor staffing

Q4 2025 · Oct 1 – Dec 31 More info This data comes from the CMS Payroll-Based Journal report covering October 1 – December 31, 2025.

Total hours from contractors

16.5%

1,972 contractor hours this quarter

Speech Language Pathologist: 5 Certified Nursing Assistant: 3 Qualified Social Worker: 2 Respiratory Therapy Technician: 2 Administrator: 1 Physical Therapy Assistant: 1 Occupational Therapy Aide: 1 Medical Director: 1 Occupational Therapy Assistant: 1 Clinical Nurse Specialist: 1 Physical Therapy Aide: 1

Staff by category

Q4 2025 · Oct 1 – Dec 31 More info This data comes from the CMS Payroll-Based Journal report covering October 1 – December 31, 2025.
Certified Nursing Assistant183215,70692100%7.9
Licensed Practical Nurse7072,48492100%8.5
Registered Nurse5051,1169199%7
Other Dietary Services Staff2026487986%5.6
Nurse Practitioner1015586166%9.1
Physical Therapy Assistant0113495762%6.1
Dental Services Staff1012763538%7.9
Respiratory Therapy Technician0222175560%3.8
Speech Language Pathologist0551393740%3
Qualified Social Worker0221244145%2.9
Administrator0111181617%7.4
Clinical Nurse Specialist0116389%7.9
Medication Aide/Technician2024267%7
Occupational Therapy Aide011361213%3
RN Director of Nursing101271011%2.7
Occupational Therapy Assistant0111533%4.8
Medical Director01114910%1.6
Physical Therapy Aide0111044%2.6
21 Certified Nursing Assistant
% of Days 100%
7 Licensed Practical Nurse
% of Days 100%
5 Registered Nurse
% of Days 99%
2 Other Dietary Services Staff
% of Days 86%
1 Nurse Practitioner
% of Days 66%
1 Physical Therapy Assistant
% of Days 62%
1 Dental Services Staff
% of Days 38%
2 Respiratory Therapy Technician
% of Days 60%
5 Speech Language Pathologist
% of Days 40%
2 Qualified Social Worker
% of Days 45%
1 Administrator
% of Days 17%
1 Clinical Nurse Specialist
% of Days 9%
2 Medication Aide/Technician
% of Days 7%
1 Occupational Therapy Aide
% of Days 13%
1 RN Director of Nursing
% of Days 11%
1 Occupational Therapy Assistant
% of Days 3%
1 Medical Director
% of Days 10%
1 Physical Therapy Aide
% of Days 4%

Penalties and fines

Federal penalties imposed by CMS for regulatory violations, including civil money penalties (fines) and denials of payment for new Medicare/Medicaid admissions.

Source: CMS Penalties Database

No penalties in the past 3 years

No civil money penalties or payment denials were reported in the last 3 years.

Quality of care over time

These measures show how residents usually do over time at this home, based on health outcomes and preventive care.

High-risk clinical events score Info A composite score based on pressure ulcers, falls with injury, weight loss, walking ability decline, and activities of daily living decline. 8.1
22% better than State average

State average: 10.5

Functional decline score Info A composite score based on activities of daily living decline, walking ability decline, and incontinence. 14.5
34% better than State average

State average: 22.1

Long-stay resident measures
Above average State avg: 3.0 Info CMS star rating based on long-stay quality measure performance. 5 stars = significantly above average, 1 star = significantly below average.
Need for Help with Daily Activities Increased Info Percent of long-stay residents whose need for help with daily activities has increased 16.3%
7% better than State average

State average: 17.6%

Walking Ability Worsened Info Percent of long-stay residents whose ability to move independently worsened 17.4%
24% better than State average

State average: 22.8%

Low Risk Residents with Bowel/Bladder Incontinence Info Percent of low risk long-stay residents who lose control of their bowels or bladder 9.8%
62% better than State average

State average: 26.0%

Falls with Major Injury Info Percent of long-stay residents experiencing one or more falls with major injury 0.0%
100% better than State average

State average: 3.2%

High Risk Residents with Pressure Ulcers Info Percent of long-stay high risk residents with pressure ulcers 5.0%
9% better than State average

State average: 5.4%

Urinary Tract Infection Info Percent of long-stay residents with a urinary tract infection 2.7%
15% better than State average

State average: 3.2%

Lost Too Much Weight Info Percent of long-stay residents who lose too much weight 2.0%
59% better than State average

State average: 4.9%

Depressive Symptoms Info Percent of long-stay residents who have depressive symptoms 0.0%
100% better than State average

State average: 5.0%

Antipsychotic Use Info Percent of long-stay residents who received an antipsychotic medication 32.7%
103% worse than State average

State average: 16.1%

Pneumococcal Vaccine Info Percent of long-stay residents assessed and appropriately given the pneumococcal vaccine 100.0%
In line with State average

State average: 95.9%

Influenza Vaccine Info Percent of long-stay residents assessed and appropriately given the seasonal influenza vaccine 96.7%
In line with State average

State average: 95.0%

Hospitalizations per 1,000 days Info Number of hospitalizations per 1,000 long-stay resident days. 0.96
40% better than State average

State average: 1.61

ED visits per 1,000 days Info Number of outpatient emergency department visits per 1,000 long-stay resident days. 1.64
25% better than State average

State average: 2.19

Short-stay resident measures
Pneumococcal Vaccine Info Percent of short-stay residents assessed and appropriately given the pneumococcal vaccine 98.6%
13% better than State average

State average: 87.3%

Antipsychotic medication increase Info Percent of short-stay residents who newly received an antipsychotic medication 0.0%
100% better than State average

State average: 1.2%

Breakdown by payment type

Medicare

25% of new residents, usually for short-term rehab.

Typical stay 2 months

Private pay

50% of new residents, often for short stays.

Typical stay 3 months

Medicaid

25% of new residents, often for long-term daily care.

Typical stay 1 years

Facility Characteristics

Source: CMS Long-Term Care Facility Characteristics (Data as of Jan 2026)

Total residents 26
Medicare
1
3.8% of residents
Medicaid
20
76.9% of residents
Private pay or other
5
19.2% of residents
Programs & Services
Residents Group

Residents meet regularly to discuss policies, care quality, and activities

Active Resident Council

Organized group of residents that meets regularly to discuss facility policies, quality of life, and activities.

Finances and operations

Based on CMS SNF Cost Report for fiscal year ending in 12/2023.

For-profit
Corporation
Net patient revenue Info Net patient revenue — what the home actually collects for resident care, after contractual allowances, bad debt and discounts are subtracted from its gross charges (CMS cost report, Worksheet G-3). It covers resident care only; money the home earns from other sources is shown separately as "Other income."
$4.7M
Net patient income Info Net patient income: net patient revenue minus the home's total operating expenses. A positive figure means it earns more from resident care than it spends to deliver it; a negative figure means the opposite. It excludes non-operating "other income."
$204.4K
For-profit Corporation
Net patient revenue Info Net patient revenue — what the home actually collects for resident care, after contractual allowances, bad debt and discounts are subtracted from its gross charges (CMS cost report, Worksheet G-3). It covers resident care only; money the home earns from other sources is shown separately as "Other income."
$4.7M Rank #160 / 183Revenue — State benchmarkedThis home is ranked 160th out of 183 homes in Wisconsin. Shows this facility's annual revenue compared to the Wisconsin average. Higher revenue generally means more resources for staffing and capital — read alongside Payroll %.Rankings are based only on facilities in Wisconsin that report data for that category. Facilities without available data are excluded from the ranking.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
Net patient income Info Net patient income: net patient revenue minus the home's total operating expenses. A positive figure means it earns more from resident care than it spends to deliver it; a negative figure means the opposite. It excludes non-operating "other income."
$204.4K
Other income Info Money the home earns outside of resident care — such as investments, grants, rentals and other non-operating sources (CMS cost report, Worksheet G-3). It is tracked separately from net patient revenue: it is not part of that figure, and it is not included in net patient income.
$40.6K
Payroll costs Info Staff salaries plus wage-related costs — benefits such as payroll taxes, health insurance and retirement — from the home's own accounting records (CMS cost report, Worksheet A). Contract or agency labor is counted separately, under other operating costs. Rank #160 / 183Payroll — State benchmarkedThis home is ranked 160th out of 183 homes in Wisconsin. Shows total annual staff payroll benchmarked to the Wisconsin average. Higher payroll investment relative to peers often signals better staffing and less reliance on cheaper contract labor.Rankings are based only on facilities in Wisconsin that report data for that category. Facilities without available data are excluded from the ranking.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
$2.3M 48.8% of net patient revenue Info Payroll as a share of revenue: staff salaries and wage-related benefits divided by net patient revenue. A higher figure means more of each revenue dollar goes to staff pay. Rank #61 / 183Payroll % — State benchmarkedThis home is ranked 61st out of 183 homes in Wisconsin. Shows payroll as a percentage of revenue versus the Wisconsin average. Well-run Wisconsin facilities typically land around 62–74% — the top third Statewide. Below 25% may signal understaffing or heavy agency use — read with Staffing ratings.Rankings are based only on facilities in Wisconsin that report data for that category. Facilities without available data are excluded from the ranking.Click the rank badge to see the full State ranking.Click here to see the full State ranking.
Other operating costs Info Everything it costs to run the home apart from payroll — food, utilities, supplies, maintenance, contract labor and administration. Calculated as total operating expense minus payroll (staff salaries and wage-related benefits).
$2.2M
Total costs Info The home's total operating expense for the year — all the costs of running it, salaries included (CMS cost report, Worksheet G-3).
$4.4M

Who this home usually serves

TYPE OF STAY

Mostly long-term care residents

Most residents stay for extended periods and receive ongoing daily care.

Most new residents arrive under private pay (50% of admissions), and a typical private pay stay runs around 3 months.

Admissions
80 total

Coverage residents most often arrive under.

Medicare 25%
Private pay 50%
Medicaid 25%
Discharges
70 total

Coverage residents most often leave under.

Medicare 29%
Private pay 54%
Medicaid 17%

Places of interest near Willow Ridge Healthcare

Address 0.0 miles from city center Info Estimated distance in miles from Amery's city center to Willow Ridge Healthcare's address, calculated via Google Maps.

Calculate Travel Distance to Willow Ridge Healthcare

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Address

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Frequently Asked Questions about Willow Ridge Healthcare

What neighborhood is Willow Ridge Healthcare in?

Willow Ridge Healthcare is in the Town of Black Brook neighborhood of AMERY.

Who is the owner of Willow Ridge Healthcare?

Willow Ridge Healthcare is legally operated by Mason May.

Is Willow Ridge Healthcare in a walkable area?

Willow Ridge Healthcare has a walk score of 55. Moderately walkable. Some errands can be accomplished on foot, with a mix of nearby amenities.

What is the occupancy rate at Willow Ridge Healthcare?

Willow Ridge Healthcare's occupancy is 45%.

Does Willow Ridge Healthcare operate as a for-profit or non-profit?

Willow Ridge Healthcare is registered as a for-profit in WI.

Who is the administrator of Willow Ridge Healthcare?

Mason May is the administrator of Willow Ridge Healthcare.

How many beds does Willow Ridge Healthcare have?

Willow Ridge Healthcare has 83 beds.

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