Facility type
Skilled Care
Mix of rehab and long-term care
This home supports both short-term rehab and long-term care, with residents staying for a wide range of durations.
Nursing Home
Friendly Village Nursing and Rehabilitation Center
Friendly Village Nursing & Rehabilitation is a skilled nursing facility in Rhinelander, Wisconsin. It specializes in post-acute rehabilitation and long-term care, providing a family-like environment for its guests. The facility is committed to delivering excellence in care and service.
Quality ratings
Official CMS rating based on health inspections, staffing and quality measures.
Official CMS rating based on deficiencies found during state health inspections.
Official CMS rating based on nurse staffing hours per resident per day.
Official CMS rating based on clinical outcomes for residents.
Nursing care per resident
Average daily nursing hours per resident (adjusted for acuity). Higher values indicate more nursing time per resident.
Capacity and availability
Medium-capacity home
Offers a balance of services and community atmosphere.
Total beds
100
This home usually has availability
Lower occupancy suggests more openings may be available.
Occupancy rate
74.6%
Residents per day (avg)
74
Occupancy rate
74.6%
Residents per day (avg)
74
Who this home usually serves
Show admissions and discharges
TYPE OF STAY
Might be optimal for
Flexible care needs
Breakdown by payment type
Medicare
19% of new residents, usually for short-term rehab.
Typical stay
24 days
Private pay
42% of new residents, often for short stays.
Typical stay
1 - 2 months
Medicaid
39% of new residents, often for long-term daily care.
Typical stay
4 - 5 months
Finances and operations
Privately-owned community
Operated by a business corporation.
Home revenue
$10.4M
Profit
$831.1K
Privately-owned community
Operated by a business corporation.
Home revenue
$10,386,284.00
Profit
$831,135.00
Payroll costs
The portion of the home's budget spent on staff, including nurses, caregivers, and other employees who support care and operations.
$4.4M
The portion of the home's budget spent on staff, including nurses, caregivers, and other employees who support care and operations.
Other operating costs
All remaining costs needed to run the home, such as food, utilities, building maintenance, supplies and administrative expenses.
$5.2M
All remaining costs needed to run the home, such as food, utilities, building maintenance, supplies and administrative expenses.
Total costs
$9.6M
100-bed community
A larger shared setting that may offer more common spaces and organized community services.
About this community
License details
County:
ONEIDA
Additional licensing details
CMS Certification Number:
525459
Certification type:
Title 18 SNF Title 19 NF
Ownership & operating entity
Friendly Village Nursing and Rehabilitation Center is administrated by BILLIE PACKARD.
Owner name:
FRIENDLY VILLAGE NURSING AND REHAB, LLC
Profit status:
LIMITED LIABILITY COMPANY
Care Services
Nursing Services
Rehabilitation Services
Skilled Nursing
Licensed Nurses/CNAs
24-Hour Staffing
Short-Term Rehab
Contact Information
Fax:
(715) 365-6665
Amenities & Lifestyle
Programs & Activities
Specific Programs
Rehabilitation, Specialty Care, Primary Care, Accepted Insurance, Amenities & Gallery, Careers, Eden Fun
Dining & Nutrition
Food Description
Chef inspired meals with customizable menus and in-room dining service.
Meals Included
Yes
Health Inspection History
Inspections
Total health inspections
5
Wisconsin average 6
Last Health inspection on Feb 2025
Total health citations
17
Citations per inspection
3.4
Health citations are formal notices following inspections when they fail to comply with safety and care standards.
15 of 17 citations resulted from standard inspections; and 1 of 17 resulted from complaint investigations.
Breakdown of citation severity (last 3 years)
Critical Health citations
0
0
100% better than Wisconsin averageWisconsin average: 0.9
Serious Health citations
0
0
100% better than Wisconsin averageWisconsin average: 1.2
0 critical citations
0 serious citations
17 moderate citations
0 minor citations
Citations history (last 3 years)
Administration moderate citation
Feb 06, 2025
Corrected
Nutrition moderate citation
Feb 06, 2025
Corrected
Quality of Care moderate citation
Feb 06, 2025
Corrected
Care Planning moderate citation
Feb 06, 2025
Corrected
Data sourced from CMS Health Deficiencies reports. Citation severity codes range from A (least serious) to L (most serious). Immediate Jeopardy (J-L) citations indicate situations where the facility's noncompliance has placed residents at risk of death or serious harm.
Compare Nursing Homes around Wisconsin
The information below is reported by the Wisconsin Department of Health Services, Division of Quality Assurance.
American Lutheran Home-Mondovi
-24%
-1%
-24%
SNF
Nursing Home 24/7 care needed
AL
Assisted Living For seniors needing help with daily tasks but not full-time nursing.
WI 54755
35
DUHR, AMY
53.5%
$2,677,272.00
$1,238,551.00
46.3%
19.40
4.2152
1
6
-
-24%-1%-24%
Friendly Village Nursing and Rehabilitation Center
+30%
-18%
+7%
SNF
Nursing Home 24/7 care needed
AL
Assisted Living For seniors needing help with daily tasks but not full-time nursing.
WI 54501
100
RICHARDSON, PATRICIA
74.6%
$9,827,486.00
$4,358,148.00
44.3%
73.50
3.4866
-
17
-
+30%-18%+7%
Alden Meadow Park Health Care Center, Inc
+11%
-30%
-1%
SNF
Nursing Home 24/7 care needed
AL
Assisted Living For seniors needing help with daily tasks but not full-time nursing.
WI 53525
94
MICHALSEN, PAUL
69.0%
$7,956,437.00
$3,356,781.00
42.2%
62.50
3.0135
-
16
-
+11%-30%-1%
Alden Estates of Jefferson
+81%
-28%
+38%
SNF
Nursing Home 24/7 care needed
AL
Assisted Living For seniors needing help with daily tasks but not full-time nursing.
WI 53549
120
BODALSKI, GERARD
96.5%
$15,621,800.00
$6,311,949.00
40.4%
108.40
3.0768
3
53
9
+81%-28%+38%
Allis Care Center
-70%
-36%
-8%
SNF
Nursing Home 24/7 care needed
AL
Assisted Living For seniors needing help with daily tasks but not full-time nursing.
WI 53214
152
LEXINGTON HEALTHCARE LLC
64.5%
$11,839,719.00
$6,679,960.00
56.4%
83
2.7526
4
66
9
-70%-36%-8%
American Lutheran Home-Mondovi
Type of care:
SNF
AL
Community:
WI 54755
Bed Count:
35
Operator:
DUHR, AMY
CCN:
525383
Occupancy:
53.5%
Home Revenue:
$2,677,272.00
Payroll Costs:
$1,238,551.00
Payroll %:
46.3%
Avg Residents/Day:
19.40
Overall Rating:
Adj Nurse Hours:
4.2152
Health Insp Rating:
Staffing Rating:
QM Rating:
Number of Fines:
1
Citations:
6
RN share vs State Avg:
-24%
-24%
Staffing vs State Avg:
-1%
-1%
Occupancy vs State Avg:
-24%
-24%
Friendly Village Nursing and Rehabilitation Center
Type of care:
SNF
AL
Community:
WI 54501
Bed Count:
100
Operator:
RICHARDSON, PATRICIA
CCN:
525459
Occupancy:
74.6%
Home Revenue:
$9,827,486.00
Payroll Costs:
$4,358,148.00
Payroll %:
44.3%
Avg Residents/Day:
73.50
Overall Rating:
Adj Nurse Hours:
3.4866
Health Insp Rating:
Staffing Rating:
QM Rating:
Citations:
17
RN share vs State Avg:
+30%
+30%
Staffing vs State Avg:
-18%
-18%
Occupancy vs State Avg:
+7%
+7%
Alden Meadow Park Health Care Center, Inc
Type of care:
SNF
AL
Community:
WI 53525
Bed Count:
94
Operator:
MICHALSEN, PAUL
CCN:
525508
Occupancy:
69.0%
Home Revenue:
$7,956,437.00
Payroll Costs:
$3,356,781.00
Payroll %:
42.2%
Avg Residents/Day:
62.50
Overall Rating:
Adj Nurse Hours:
3.0135
Health Insp Rating:
Staffing Rating:
QM Rating:
Citations:
16
RN share vs State Avg:
+11%
+11%
Staffing vs State Avg:
-30%
-30%
Occupancy vs State Avg:
-1%
-1%
Alden Estates of Jefferson
Type of care:
SNF
AL
Community:
WI 53549
Bed Count:
120
Operator:
BODALSKI, GERARD
CCN:
525271
Occupancy:
96.5%
Home Revenue:
$15,621,800.00
Payroll Costs:
$6,311,949.00
Payroll %:
40.4%
Avg Residents/Day:
108.40
Overall Rating:
Adj Nurse Hours:
3.0768
Health Insp Rating:
Staffing Rating:
QM Rating:
Number of Fines:
3
Citations:
53
Severe Citations:
9
RN share vs State Avg:
+81%
+81%
Staffing vs State Avg:
-28%
-28%
Occupancy vs State Avg:
+38%
+38%
Allis Care Center
Type of care:
SNF
AL
Community:
WI 53214
Bed Count:
152
Operator:
LEXINGTON HEALTHCARE LLC
CCN:
525108
Occupancy:
64.5%
Home Revenue:
$11,839,719.00
Payroll Costs:
$6,679,960.00
Payroll %:
56.4%
Avg Residents/Day:
83
Overall Rating:
Adj Nurse Hours:
2.7526
Health Insp Rating:
Staffing Rating:
QM Rating:
Number of Fines:
4
Citations:
66
Severe Citations:
9
RN share vs State Avg:
-70%
-70%
Staffing vs State Avg:
-36%
-36%
Occupancy vs State Avg:
-8%
-8%Places of interest near Friendly Village Nursing and Rehabilitation Center
0.0 miles from city center
RHINELANDER, WI 54501
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Staffing Data
Source: CMS Payroll-Based Journal (Q2 2025)
123
Total Staff
87
Employees
36
Contractors
27,929
Total Hours (Quarter)
37
Avg Staff/Day
8.3
Avg Shift (hrs)
Nursing Staff Breakdown
| Role ⓘ | Count ⓘ | Avg Shift (hrs) ⓘ | Uses Contractors? ⓘ |
|---|---|---|---|
| Registered Nurse | 21 | 8.5 | Yes |
| Licensed Practical Nurse | 17 | 9.1 | Yes |
| Certified Nursing Assistant | 44 | 8.4 | Yes |
Staff by Category
Administration ⓘ
2 staff
7.9hs shift avg
Nursing Staff ⓘ
91 staff
8.5hs shift avg
Physicians & Practitioners ⓘ
5 staff
8.1hs shift avg
Therapy Services ⓘ
16 staff
6.4hs shift avg
Activities & Recreation ⓘ
0 staff
0hs shift avg
Social Services ⓘ
2 staff
7.1hs shift avg
Dietary Services ⓘ
6 staff
7.8hs shift avg
Other Services ⓘ
1 staff
8hs shift avg
Contractor Analysis
14.2%
of total hours from contractors
3,955 contractor hours this quarter
Certified Nursing Assistant: 5
Physical Therapy Assistant: 6
Registered Nurse: 7
Licensed Practical Nurse: 6
Qualified Social Worker: 2
Respiratory Therapy Technician: 3
Physical Therapy Aide: 3
Speech Language Pathologist: 2
Medical Director: 1
Occupational Therapy Assistant: 1
| Role ⓘ | Employees ⓘ | Contractors ⓘ | Total Staff ⓘ | Total Hours ⓘ | Days Worked ⓘ | % of Days ⓘ | Avg Shift (hrs) ⓘ |
|---|---|---|---|---|---|---|---|
| Certified Nursing Assistant | 39 | 5 | 44 | 12,539 | 91 | 100% | 8.4 |
| Registered Nurse | 14 | 7 | 21 | 3,879 | 91 | 100% | 8.5 |
| Licensed Practical Nurse | 11 | 6 | 17 | 3,871 | 91 | 100% | 9.1 |
| Clinical Nurse Specialist | 4 | 0 | 4 | 1,693 | 72 | 79% | 8.1 |
| Other Dietary Services Staff | 5 | 0 | 5 | 1,027 | 77 | 85% | 7.7 |
| Administrator | 1 | 0 | 1 | 508 | 64 | 70% | 7.9 |
| Mental Health Service Worker | 1 | 0 | 1 | 496 | 62 | 68% | 8 |
| Qualified Social Worker | 0 | 2 | 2 | 495 | 70 | 77% | 7.1 |
| Medication Aide/Technician | 6 | 0 | 6 | 486 | 52 | 57% | 6.7 |
| Dietitian | 1 | 0 | 1 | 480 | 60 | 66% | 8 |
| Speech Language Pathologist | 0 | 2 | 2 | 436 | 65 | 71% | 6.7 |
| Respiratory Therapy Technician | 0 | 3 | 3 | 434 | 65 | 71% | 6.5 |
| Nurse Practitioner | 1 | 0 | 1 | 416 | 53 | 58% | 7.8 |
| Physical Therapy Aide | 0 | 3 | 3 | 405 | 66 | 73% | 6.1 |
| Physical Therapy Assistant | 0 | 6 | 6 | 370 | 54 | 59% | 6.6 |
| Nurse Aide in Training | 3 | 0 | 3 | 314 | 37 | 41% | 6.3 |
| Occupational Therapy Assistant | 0 | 1 | 1 | 35 | 6 | 7% | 5.8 |
| Occupational Therapy Aide | 1 | 0 | 1 | 25 | 5 | 5% | 5 |
| Medical Director | 0 | 1 | 1 | 23 | 3 | 3% | 7.7 |
Facility Characteristics
Source: CMS Long-Term Care Facility Characteristics (Data as of Jan 2026)
Total census
77 residents
Residents by payment source
Medicare
6 residents (7.8%)
Medicaid
58 residents (75.3%)
Private pay or other
13 residents (16.9%)
Programs & Services
Residents' Group
Residents meet regularly to discuss policies, care quality, and activities
Nurse Aide Training
State-approved Nurse Aide Training and Competency Evaluation Program on-site
Active Resident Council
Organized group of residents that meets regularly to discuss facility policies, quality of life, and activities.
Data sourced from CMS Long-Term Care Facility Characteristics quarterly report. Payer mix reflects the current resident census by primary payment source.
Quality of care over time
These measures show how residents usually do over time at this home, based on health outcomes and preventive care.
High-risk clinical events score
A composite score based on pressure ulcers, falls with injury, weight loss, walking ability decline, and activities of daily living decline.
14.5
A composite score based on pressure ulcers, falls with injury, weight loss, walking ability decline, and activities of daily living decline.
14.5
39% worse than Wisconsin averageWisconsin average: 10.5
Functional decline score
A composite score based on activities of daily living decline, walking ability decline, and incontinence.
30.4
A composite score based on activities of daily living decline, walking ability decline, and incontinence.
30.4
37% worse than Wisconsin averageWisconsin average: 22.1
Long-stay resident measures
Need for Help with Daily Activities Increased
Percent of long-stay residents whose need for help with daily activities has increased
25.4%
Percent of long-stay residents whose need for help with daily activities has increased
25.4%
44% worse than Wisconsin averageWisconsin average: 17.6%
Walking Ability Worsened
Percent of long-stay residents whose ability to move independently worsened
26.5%
Percent of long-stay residents whose ability to move independently worsened
26.5%
16% worse than Wisconsin averageWisconsin average: 22.8%
Low Risk Residents with Bowel/Bladder Incontinence
Percent of low risk long-stay residents who lose control of their bowels or bladder
39.4%
Percent of low risk long-stay residents who lose control of their bowels or bladder
39.4%
51% worse than Wisconsin averageWisconsin average: 26.0%
Falls with Major Injury
Percent of long-stay residents experiencing one or more falls with major injury
6.0%
Percent of long-stay residents experiencing one or more falls with major injury
6.0%
90% worse than Wisconsin averageWisconsin average: 3.2%
High Risk Residents with Pressure Ulcers
Percent of long-stay high risk residents with pressure ulcers
8.3%
Percent of long-stay high risk residents with pressure ulcers
8.3%
53% worse than Wisconsin averageWisconsin average: 5.4%
Urinary Tract Infection
Percent of long-stay residents with a urinary tract infection
1.5%
Percent of long-stay residents with a urinary tract infection
1.5%
52% better than Wisconsin averageWisconsin average: 3.2%
Lost Too Much Weight
Percent of long-stay residents who lose too much weight
6.4%
Percent of long-stay residents who lose too much weight
6.4%
31% worse than Wisconsin averageWisconsin average: 4.9%
Depressive Symptoms
Percent of long-stay residents who have depressive symptoms
15.1%
Percent of long-stay residents who have depressive symptoms
15.1%
199% worse than Wisconsin averageWisconsin average: 5.0%
Antipsychotic Use
Percent of long-stay residents who received an antipsychotic medication
18.1%
Percent of long-stay residents who received an antipsychotic medication
18.1%
13% worse than Wisconsin averageWisconsin average: 16.1%
Pneumococcal Vaccine
Percent of long-stay residents assessed and appropriately given the pneumococcal vaccine
100.0%
Percent of long-stay residents assessed and appropriately given the pneumococcal vaccine
100.0%
In line with Wisconsin averageWisconsin average: 95.9%
Influenza Vaccine
Percent of long-stay residents assessed and appropriately given the seasonal influenza vaccine
97.1%
Percent of long-stay residents assessed and appropriately given the seasonal influenza vaccine
97.1%
In line with Wisconsin averageWisconsin average: 95.0%
Short-stay resident measures
Pneumococcal Vaccine
Percent of short-stay residents assessed and appropriately given the pneumococcal vaccine
88.3%
Percent of short-stay residents assessed and appropriately given the pneumococcal vaccine
88.3%
In line with Wisconsin averageWisconsin average: 87.3%
Antipsychotic medication increase
Percent of short-stay residents who newly received an antipsychotic medication
0.0%
Percent of short-stay residents who newly received an antipsychotic medication
0.0%
100% better than Wisconsin averageWisconsin average: 1.2%
Influenza Vaccine
Percent of short-stay residents assessed and appropriately given the seasonal influenza vaccine
100.0%
Percent of short-stay residents assessed and appropriately given the seasonal influenza vaccine
100.0%
22% better than Wisconsin averageWisconsin average: 82.2%
Quality measures are calculated from Minimum Data Set (MDS) assessments. For most measures, lower percentages indicate better care quality.
Financial Trends
Historical financial and operational data for Friendly Village Nursing and Rehabilitation Center based on CMS SNF Cost Reports.
Occupancy Rate
74.6%
↑ 0.0pp vs 2022
Net Income
$831,135
↑ ~$1.0M vs 2022
Total Payroll
$5,757,639
↑ ~$784K vs 2022
Profit Margin
8.5%
↑ 10.8pp vs 2022
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