Coastal Manor
Coastal Manor offers nursing home and skilled nursing care, adult day care, and respite care in Ludowici, GA. Nursing home and skilled nursing care provide ongoing nursing support, while adult day care gives a person care during daytime hours without an overnight stay. Respite care provides a short stay when a usual caregiver needs time away, so it may suit a family caregiver who is traveling or recovering.
Coastal Manor opened in 1984 and has 108 beds. Total nurse staffing is 4 hours and 37 minutes per resident each day, representing the daily hands on nursing time allocated to each resident, and staff coverage is available throughout the day and night. Mr William Mark Mckettrick serves as administrator.
Rehabilitation services support recovery and functional work at the community without requiring those services to be arranged elsewhere. A salon and hairstylist provide hair services on site, while a doctor, nutritionist, visiting pharmacist, and psychiatrist offer access to those professional services. Adult day, evening, and respite programs give families options for daytime attendance, evening support, or short stays.
Staffing
Data period: Q4 2025 (October 1 – December 31, 2025).
Nursing care per resident per day and state rankings: CMS Provider Information.
Headcount, shifts and contractors: CMS Payroll-Based Journal (PBJ).
Resident count: CMS Long-Term Care Facility Characteristics (data as of Jun 2026).
Standout metric: LPN / LVN is +53% above Georgia average
1 of 6 metrics below Georgia average
Daily care time per resident, by role
US average: 41m.Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse. US 41m
US average: 52m.Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse. US 52m
US average: 2h 20m.Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse. US 2h 20m
US average: 4m.Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse. US 4m
US average: 3h 26m.Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse. US 3h 26m
US average: 28m.Green: 5% or more better than the state average. Yellow: within 5%. Red: 5% or more worse. US 28m
Headcount
94.7% of staff hours were worked by the facility's own employees
Georgia average: 94.2% · Contractors this quarter: Speech Language Pathologist (4), Physical Therapy Assistant (4), Respiratory Therapy Technician (3), Physical Therapy Aide (2), Qualified Social Worker (1)
Why it matters: employees work here week after week and get to know each resident's routines and needs. Agency contractors often rotate between facilities, so a higher employee share usually means more consistent care.
Community insights.
Medium-capacity home · Offers a balance of services and community atmosphere.
Based on 79.6 residents and 108 beds. Source: CMS Provider Information, average daily residents
About This Community
Coastal Manor is administered by Mr. William Mark Mckettrick.
This profile shows two inspection records, and their totals often differ. Inspection History and the Inspection Scorecard below are state data — the figures the state publishes and the state inspection reports we hold on file — covering the entire facility. CMS Health Inspection History covers only this home's Medicare and Medicaid-certified nursing beds, from federal certification surveys.
Inspection History
In Georgia, the Department of Community Health, Healthcare Facility Regulation Division conducts unannounced inspections to ensure facilities adhere to state health and safety requirements.
Includes all inspection records for this property, which could include management/ownership changes. 66 deficiencies 41 inspections
Inspection Scorecard
This scorecard compares key inspection, deficiency, and complaint metrics at this facility against the Georgia state average. Metrics rated ≥15% worse than average are highlighted in red; those ≥15% better are highlighted in green.
Since 2017 vs. Georgia state average• Total deficiencies (247% above)
• Deficiencies per inspection (60% above) 0 Better No metrics in this bucket.
Deficiencies
| This Facility | GA Average | vs. GA Avg |
|---|---|---|---|
|
Total deficiencies
| 66 | 19.0 | This facility has 247% more total deficiencies than a typical Georgia nursing home (66 vs. GA avg 19).↑ 247% worse |
|
Deficiencies per inspection
| 1.6 | 1.0 | This facility has 60% more deficiencies per inspection than a typical Georgia nursing home (1.6 vs. GA avg 1).↑ 60% worse |
Inspections
| This Facility | GA Average | vs. GA Avg |
|---|---|---|---|
|
Total inspections
| 41 | 15.0 | This facility has had 173% more total inspections than the Georgia average (41 vs. GA avg 15). More inspections can mean more regulatory scrutiny rather than worse care.↑ 173% more |
CMS Health Inspection History
Federal inspection data published by CMS, covering this home's Medicare and/or Medicaid-certified skilled-nursing/nursing beds only.
Citation severity
Latest inspection: May 16, 2025 · 2 citations, all corrected
Most cited category: Abuse, Neglect & Exploitation, 3 of 14 citations · 9 categories in total
Citations history
Most recent firstTop deficiency categories
Share of 14 citationsHow citations are counted
Health citations are formal notices following inspections when they fail to comply with safety and care standards.
10 of 14 citations resulted from standard inspections; and 4 of 14 resulted from complaint investigations.
Includes all CMS health inspection records for this property, which could include management/ownership changes.
Source
Data sourced from CMS Health Deficiencies reports, which cover the Medicare and/or Medicaid-certified skilled-nursing and nursing beds and no other part of the community. Citation severity codes range from A (least serious) to L (most serious). Immediate Jeopardy (J-L) citations indicate situations where the facility's noncompliance has placed residents at risk of death or serious harm.
Penalties and fines
Federal penalties imposed by CMS for regulatory violations, including civil money penalties (fines) and denials of payment for new Medicare/Medicaid admissions.
Source: CMS Penalties Database · Data as of Aug 2026
No penalties in the past 3 years
No civil money penalties or payment denials on record since Aug 2023.
Quality of care over time
How residents at this home fare on health outcomes and preventive care, compared with the Georgia average.
13 long-stay measures: 3 better, 8 worse, 2 near GA average
8 short-stay measures: 3 better, 2 worse, 3 compared with US only
Long-stay residents
People who live at the home · 13 measures
Daily care & independence
Safety & clinical stability
Physical & mental health
Preventive care
Hospital & emergency visits
Short-stay residents
Rehab and recovery after a hospital stay · 8 measures
Daily care & independence
Safety & clinical stability
Physical & mental health
Preventive care
Hospital & emergency visits
Arrows show whether a figure is above or below the average. Green is better for residents, red is worse, and yellow means within 5% of the average. Grey compares with the US average only, because CMS publishes no state figure. The line on each bar marks the average.
Quality measures are calculated by CMS from Minimum Data Set (MDS) resident assessments and Medicare claims.
Who this home usually serves
Residents split by who pays for their care: Medicare, Medicaid, or private pay and other sources.Places of interest near Coastal Manor
0.0 miles from city center
Estimated distance in miles from Ludowici's city center to Coastal Manor's address, calculated via Google Maps.
Calculate Travel Distance to Coastal Manor
Add your location
Compare Nursing Homes around the area
Info below is compiled from CMS reports & the GA Dept. of Community Health (DCH), senior community websites & trusted data sources such as Walk Score & BBB.
Communities are listed from highest-ranked to lowest-ranked based on our methodology.
The facility name. Click to view the full profile page on Assisted Living Magazine, including photos, services, and contact info.
|
CMS (Centers for Medicare & Medicaid Services, the federal agency that regulates nursing homes) Overall 5-star rating — a composite of Health Inspection, Staffing, and Quality Measures scores. 5 stars = top 10% nationally. 1 star = bottom 10%. The single most important number to start with when comparing facilities.
|
Care Types in This Table
AL (Assisted Living):
Housing with help for daily activities like bathing, dressing, and medication, without 24-hour skilled nursing.
NH (Nursing Home):
24/7 skilled nursing care for residents with complex, ongoing medical needs.
SNF (Skilled Nursing Facility):
Round-the-clock nursing care, often for recovery after surgery, injury, or illness.
MC (Memory Care):
Secured, specialized care for people living with Alzheimer's or dementia.
RC (Respite Care):
Short-term temporary care that gives family caregivers a break.
IL (Independent Living):
Community living with dining, activities, and transportation for active seniors who need little personal care.
ADC (Adult Day Care):
Daytime supervision, health monitoring, and social activities for seniors who live at home.
|
Neighborhood or city area where the facility is located. Proximity to family, hospitals, and green space matters for both quality of life and ease of visitation. Consider drive time and transit access when evaluating location.
|
Licensed bed capacity. Larger facilities (300+ beds) often have more specialized programs but can feel institutional. Smaller homes (under 150 beds) tend to deliver more personalized care. Compare with Avg Res/Day to understand how full the facility typically runs.
|
Percentage of licensed beds filled on an average day. Color indicates financial health: green (90%+) = operationally strong, typically profitable. Amber (80–89%) = stable but leaving revenue on the table. Orange (70–79%) = financial strain likely, may struggle with fixed costs. Red (<70%) = significant distress, closure or ownership change risk increases sharply.
|
This facility's occupancy rate compared to the statewide average for similar facilities. A positive number means above-average demand. Facilities running 5%+ above the state average are typically the most sought-after in their market — a strong proxy for reputation.
|
CMS-adjusted total nurse hours per resident per day (RN + LPN + CNA combined). The national average is approximately 3.5 hrs. Higher is better — more direct care time per resident. Below 3.0 is a red flag. CMS weights RN hours more heavily because RNs handle complex clinical decisions that CNAs cannot.
|
CMS Health Inspection star rating (1–5 stars), based on the 3 most recent annual state surveys plus any complaint investigations. This is the hardest rating to manipulate — it reflects real surveyor findings on-site. 5 stars = fewest deficiencies found. 1 star = most. It carries the heaviest weight in the Overall CMS rating.
|
CMS Staffing star rating (1–5 stars), based on daily nurse staffing hours submitted to CMS via verified payroll data. Compares RN, LPN, and CNA coverage relative to resident acuity level. 5 stars = well above expected staffing. Weekend staffing is evaluated separately, as that's where many facilities quietly reduce coverage.
|
CMS Quality Measures star rating (1–5 stars), based on 15 clinical outcome metrics including fall rates, pressure ulcers, antipsychotic drug use, and hospital readmissions. Captures actual resident health outcomes, not just compliance. High QM combined with low Health Inspection scores can indicate a facility with strong care but weak documentation practices.
|
Registered Nurse hours per resident/day compared to the statewide average. RNs are the highest-skilled nursing staff — they assess residents, manage medications, and respond to emergencies. A value of +50% means RN coverage is 50% above the state norm. Negative values are a concern for residents with complex or acute medical needs.
|
Total nursing staff hours (RN + LPN + CNA combined) per resident/day vs. the statewide average. A broader measure than RN vs State — it captures the entire care team. A facility can have high total staffing but low RN hours, meaning more aides and fewer nurses. Read both columns together for the full picture.
|
Total dollar amount of federal monetary fines (civil money penalties) issued by CMS in the past 3 years. Fines are only levied for serious violations — typically actual harm to residents, repeated uncorrected deficiencies, or systemic non-compliance. Even a single fine is noteworthy. Multiple fines strongly suggest a pattern, not isolated incidents.
|
Total health deficiency citations from the most recent standard inspection cycle. Minor citations (scope A–C) are common and often administrative in nature. Higher counts aren't always disqualifying, but should be read alongside Severe Citations to understand actual harm levels. Under 10 is strong for a large facility; 30+ warrants a closer look.
|
Average deficiency citations per CMS inspection (survey) in the reporting window — total citations divided by the number of inspections. Lower is better; compare alongside total Citations and Severe Citations for context.
|
Citations at CMS scope/severity level G or higher — G–I means actual harm occurred; J–L means residents were placed in immediate jeopardy. (D–F is potential for harm only). Examples include unaddressed falls, medication errors causing injury, neglect, or abuse.
|
Average number of residents in the building on any given day, derived from annual census data. Reflects true operating scale — a 400-bed facility running 200 residents/day operates very differently from one at 390. Higher resident counts generally mean more funded staffing hours.
|
Better Business Bureau rating (A+ to F). Reflects complaint history, business transparency, and how family disputes were resolved. A+ means no significant unresolved complaints. A blank (—) means the facility isn't BBB-accredited, which is common for healthcare providers and not necessarily a negative signal.
|
Walk Score® (0–100). Measures walkability of the surrounding area. 90–100 = Walker's Paradise. 70–89 = Very Walkable. 50–69 = Somewhat Walkable. Below 50 = Car-Dependent. Higher scores benefit family visitors, resident outings, and staff commuting.
|
The licensed owner or operator of record filed with CMS — the individual or organization legally accountable for the facility. Searching the operator name across other facilities can reveal chain or multi-site ownership, which matters: chain-operated homes tend to have more variable quality outcomes than independently run facilities.
|
What the home actually collects for resident care, after contractual allowances, bad debt and discounts — not gross billings. Taken from the latest complete annual cost report, so it is comparable across homes reporting the same period. Revenue alone doesn't indicate care quality, but it funds staffing and capital reinvestment. Pair with Payroll %. Figures are from each facility's most recent complete fiscal year — hover a value for the exact year; a * marks homes that report an older period than most facilities.
|
Staff salaries plus wage-related benefits from the latest complete annual cost report. Contract and agency labour is counted separately, under other operating costs, so a home leaning on agency staff can show a low figure here. Payroll is the cost most directly tied to care quality — compare with Payroll % for full context. Figures are from each facility's most recent complete fiscal year — hover a value for the exact year; a * marks homes that report an older period than most facilities.
|
Payroll as a share of NET PATIENT REVENUE (not gross revenue). Both figures come from the same cost-report year. A higher figure means more of each revenue dollar goes to staff pay. Read with the Staffing star rating to judge whether spend translates into coverage — and note that homes whose patient revenue covers only part of their operation can read implausibly high. The Georgia average is: 56.1% Figures are from each facility's most recent complete fiscal year — hover a value for the exact year; a * marks homes that report an older period than most facilities.
|
CMS Certification Number: the unique federal identifier for this skilled nursing provider.
|
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| The William Breman Jewish Home | NH SNF | Atlanta (Buckhead) | 96
Facility
96
GA AVG
110
Rank
#122 / 206 |
91.0%
Facility
91.0%
GA AVG
81%
Rank
#8 / 159 | +12% | 4.73
Facility
4.73
GA AVG
3.58
Rank
#9 / 168 | +14% | +32% | $0
Facility
$0
GA AVG
$40.6k
Rank
#1 / 173 | 7
Facility
7
GA AVG
17.0
Rank
#20 / 171 | 2.3
Facility
2.3
GA AVG
4.8
Rank
#15 / 171 | - | 87 | A+ |
23
Facility
23
GA AVG
44
Rank
#164 / 211 | Jeffrey Gopen | $14.2MFiscal year ending 06/2025
Facility
$14.2MFiscal year ending 06/2025
GA AVG
$13.5M
Rank
#53 / 165 | $8.8MFiscal year ending 06/2025
Facility
$8.8MFiscal year ending 06/2025
GA AVG
$6.0M
Rank
#23 / 165 | 62.2%Fiscal year ending 06/2025
Facility
62.2%Fiscal year ending 06/2025
GA AVG
56.1%
Rank
#26 / 165 | 115022 | ||||
| Salude – the Art of Recovery | NH SNF | Suwanee | 64
Facility
64
GA AVG
110
Rank
#168 / 206 |
91.7%
Facility
91.7%
GA AVG
81%
Rank
#102 / 159 | +13% | 3.79
Facility
3.79
GA AVG
3.58
Rank
#27 / 168 | -25% | +6% | $0
Facility
$0
GA AVG
$40.6k
Rank
#1 / 173 | 1
Facility
1
GA AVG
17.0
Rank
#1 / 171 | 1.0
Facility
1.0
GA AVG
4.8
Rank
#1 / 171 | - | 59 | - |
43
Facility
43
GA AVG
44
Rank
#121 / 211 | Macondray Lane LP | $14.9MFiscal year ending 12/2024
Facility
$14.9MFiscal year ending 12/2024
GA AVG
$13.5M
Rank
#48 / 165 | $5.8MFiscal year ending 12/2024
Facility
$5.8MFiscal year ending 12/2024
GA AVG
$6.0M
Rank
#73 / 165 | 39.1%Fiscal year ending 12/2024
Facility
39.1%Fiscal year ending 12/2024
GA AVG
56.1%
Rank
#148 / 165 | 115723 | ||||
| Cedar Valley Nursing & Rehabilitation Center | NH MC SNF | Cedartown | 100
Facility
100
GA AVG
110
Rank
#97 / 206 |
85.3%
Facility
85.3%
GA AVG
81%
Rank
#107 / 159 | +5% | 3.78
Facility
3.78
GA AVG
3.58
Rank
#38 / 168 | +3% | +6% | $0
Facility
$0
GA AVG
$40.6k
Rank
#1 / 173 | 3
Facility
3
GA AVG
17.0
Rank
#5 / 171 | 1.0
Facility
1.0
GA AVG
4.8
Rank
#1 / 171 | - | 85 | - |
63
Facility
63
GA AVG
44
Rank
#54 / 211 | Rhonda Blankenship | $7.9MFiscal year ending 12/2024
Facility
$7.9MFiscal year ending 12/2024
GA AVG
$13.5M
Rank
#118 / 165 | $2.5MFiscal year ending 12/2024
Facility
$2.5MFiscal year ending 12/2024
GA AVG
$6.0M
Rank
#158 / 165 | 31.7%Fiscal year ending 12/2024
Facility
31.7%Fiscal year ending 12/2024
GA AVG
56.1%
Rank
#154 / 165 | 115436 | ||||
| Magnolia Manor of Marion County | NH AL IL MC SNF | Buena Vista | 70
Facility
70
GA AVG
110
Rank
#159 / 206 |
89.3%
Facility
89.3%
GA AVG
81%
Rank
#90 / 159 | +10% | 5.28
Facility
5.28
GA AVG
3.58
Rank
#9 / 168 | +15% | +47% | $0
Facility
$0
GA AVG
$40.6k
Rank
#1 / 173 | 14
Facility
14
GA AVG
17.0
Rank
#71 / 171 | 4.7
Facility
4.7
GA AVG
4.8
Rank
#88 / 171 | - | 63 | - |
50
Facility
50
GA AVG
44
Rank
#100 / 211 | Angela Watkins | $6.9MFiscal year ending 06/2025
Facility
$6.9MFiscal year ending 06/2025
GA AVG
$13.5M
Rank
#127 / 165 | $4.4MFiscal year ending 06/2025
Facility
$4.4MFiscal year ending 06/2025
GA AVG
$6.0M
Rank
#110 / 165 | 64.5%Fiscal year ending 06/2025
Facility
64.5%Fiscal year ending 06/2025
GA AVG
56.1%
Rank
#17 / 165 | 115599 | ||||
| Coastal Manor | NH ADC RC SNF | Se Ludowici | 108
Facility
108
GA AVG
110
Rank
#86 / 206 |
73.7%
Facility
73.7%
GA AVG
81%
Rank
#84 / 159 | -9% | 4.61
Facility
4.61
GA AVG
3.58
Rank
#27 / 168 | -19% | +29% | $0
Facility
$0
GA AVG
$40.6k
Rank
#1 / 173 | 14
Facility
14
GA AVG
17.0
Rank
#71 / 171 | 4.7
Facility
4.7
GA AVG
4.8
Rank
#88 / 171 | 1 | 80 | - |
45
Facility
45
GA AVG
44
Rank
#116 / 211 | - | - | - | - | 115665 |
Rank badges are statewide and care-type specific: each nursing home is ranked against every other GA nursing home we track that reports that metric, not just the 5 on this page. See how we rank facilities




